GET HER A GUCCI!
Transcription
GET HER A GUCCI!
GET HER A GUCCI! Couture Cars and Designer Editions COUTURE CARS ¨ ¨ The automotive world wasn’t immune to Seventies excess. In the early Seventies, car companies started introducing trim packages inspired by – or actually designed by – famous fashion labels. ¤ These were often a way to create fresh appeal for cars that hadn’t received mechanical or style overhauls for several years. COUTURE CARS ¨ ¨ AMC was the first to introduce couture cars. Soon, other companies followed suit, introducing an array of designers and looks for fashion-obsessed buyers. ¤ Some were fully custom looks, created by the designer. ¤ Some were little more than color-keyed trim levels. COUTURE CARS ¨ ¨ By the end of the Eighties, few companies were still producing couture cars regularly. A few late-model designer editions may become collector cars in the future: Ford Explorer Eddie Bauer Edition ¤ Jeep Grand Cherokee Orvis Edition ¤ Subaru Forester L.L. Bean Edition ¤ AMC AMC ¨ AMC was the first company to introduce mass-market couture editions of its cars. ¤ This was a concerted corporate effort to differentiate the scrappy independent from larger Detroit companies. ¤ Directed by interior design department head Neil Brown. AMC: 1972-73 Gucci Hornet Sportabout ¨ Gucci Highlights ¤ 1921: Guccio Gucci begins producing leather riding boots and luggage in Florence, Italy. ¤ 1953: Son Aldo relocates the business to New York City. n Begins expanding the business into clothing, perfumes, and housewares. ¤ Style: Known for classic tailoring, exotic leathers, and high-fashion designs. AMC: 1972-73 Gucci Hornet Sportabout ¨ Gucci Highlights ¤ 1972: Dr. Aldo Gucci designs a trim package for the Hornet Sportabout. n He enjoyed the challenge enough to also create a custom, one-off Hornet Sportabout for his personal use. AMC: 1972-73 Gucci Hornet Sportabout ¨ Exterior ¤ Four paint choices: n Hunter Green n Grasshopper Green n Snow White n Yucca Tan ¤ Gucci fender emblems ¤ Wider rocker panel moldings AMC: 1972-73 Gucci Hornet Sportabout ¨ Interior ¤ Special Gucci green, red, and ivory vinyl seats ¤ Special sunvisors and striped door panels ¤ Gucci-logo headliner AMC: 1972-73 Gucci Hornet Sportabout ¨ Package Price ¤ $141.80 ¨ Production Figures ¤ 1972: 2,584 ¤ 1973: 2,251 AMC: 1972-73 Pierre Cardin Javelin ¨ Pierre Cardin Highlights ¤ 1950: Designer Pierre Cardin founds his eponymous design house in Paris. ¤ 1959: Expelled from a design syndicate for moving into ready-to-wear. ¤ 1979: Redesigns the national costume of the Philippines. ¤ Style: Known for avant garde styling, geometric patterning, and experimental shapes like the “bubble dress.” AMC: 1972-73 Pierre Cardin Javelin ¨ Exterior ¤ Five paint choices: n Trans Am Red n Snow White n Stardust Silver n Diamond Blue n Wild Plum ¤ 12 cars were special ordered in Midnight Black ¤ Cardin fender emblems AMC: 1972-73 Pierre Cardin Javelin ¨ Interior ¤ Special Cardin seats in a pleated stripe pattern of Chinese red, plum, white, and silver on black n Satin-like nylon with a stain-resistant silicone finish n Stripes run from the front seats, up the doors, onto the headliner, and down to the rear seats AMC: 1972-73 Pierre Cardin Javelin ¨ Package Price ¤ $84.95 ¨ Production Figures ¤ 1972-73: 4,152 AMC: 1973 Levi’s Gremlin ¨ Levi’s Highlights ¤ 1853: Levi Strauss moves from Bavaria to California to open a branch of the family dry goods business. ¤ 1873: Strauss receives a patent for riveted work pants – the first blue jeans. ¤ 1890: Levi’s 501 shrink-to-fit jeans are introduced, becoming the world’s bestselling item of clothing. ¤ Style: Known for rugged work pants, stylish denim cuts, and classic styling. AMC: 1973 Levi’s Gremlin ¨ Exterior ¤ Five paint choices: n Snow White n Diamond Blue n Olympic Blue n Maxi Blue n Pewter Metallic ¤ Accent striping ¤ Levi’s fender badge AMC: 1973 Levi’s Gremlin ¨ Interior ¤ Denim-look spun nylon seats with orange stitching, Levi’s tags, and copper rivets ¤ Blue dash and steering wheel ¤ Matching denim-look door panel inserts and snap-off map pockets ¤ Color-coordinated headliner, sunvisors, and carpeting AMC: 1973 Levi’s Gremlin ¨ Package Price ¤ $134.95 ¨ Production Figures ¤ 128,844 total Gremlins n Reports differ on the number of Levi’s models n Possibly as few as 6,000 or as many as 32,500 AMC: Levi’s Line ¨ n n The Levi’s Gremlin was so popular that AMC continued the line through 1978 and expanded it to other models 1974-78 1975-78 1977 Hornet Jeep Pacer Hatchback version Limited-edition 1977 Hornet AMX n 100 cars made, all white n n n CJ-5 and CJ-7 Available in blue or tan Later Jeeps were available in “denim” trim n No copper rivets AMC: 1974-75 Oleg Cassini Matador ¨ Oleg Cassini Highlights ¤ 1941: European nobleman Oleg Cassini begins to design costumes for Hollywood. ¤ 1952: Retires from the US Army to open a fashion house on Seventh Avenue. ¤ 1961: Becomes personal designer to Jackie Kennedy. ¤ Style: Known for timeless designs, clean lines, and opulent fabrics. AMC: 1974-75 Oleg Cassini Matador ¨ Exterior ¤ Three paint choices: n n n ¤ White and Black Cars: n ¤ ¤ ¤ ¤ Copper hood striping, body side molding, and license plate depression Copper Cars: n ¤ White Black Copper Black accents Vinyl top in white, black, or copper Copper finned wheelcovers Copper grille and headlamp bezels Cassini fender emblems AMC: 1974-75 Oleg Cassini Matador ¨ Interior ¤ Black knit nylon upholstery n n ¤ ¤ ¤ ¤ ¤ ¤ ¤ Tufted biscuit-trim seats with copper buttons Individual reclining front seats Black dash and wheel with copper accents Copper-accented instrument panel Signed glovebox door Door panels with black fabric inserts, copper accents, and pull straps with copper inserts Special headliner and sunvisor fabric Heavy copper serge carpet Deluxe trunkliner and tire cover AMC: 1974-75 Oleg Cassini Matador ¨ Package Price ¤ 1974: $299 ¤ 1975: n Cassini trim: $236 n Brougham package (required): $173 n Total: $409 ¨ Production Figures ¤ 1974: 6,165 ¤ 1975: 1,817 LINCOLN LINCOLN ¨ After witnessing the success of AMC’s designer edition efforts, Lincoln launched its Designer Series in 1976. ¤ Four upscale design houses were enlisted to put their signatures on the Lincoln Mark IV. n Bill Blass, Cartier, Givenchy, and Pucci. LINCOLN ¤ None of the designers created new fabrics or patterns as at AMC. n Lincoln designers created a trim package template and designers suggested a color palette. LINCOLN ¤ Designer Edition cars included a signed opera window, 22karat gold engravable dash plaque, cast aluminum wheels, landau top, and “Majestic” velour interiors as standard. n Leather was a delete option. LINCOLN ¤ Package n $2,100 Price: with “Majestic” velour n $1,500 with leather LINCOLN ¤ The line proved incredibly popular. n Designer Edition cars accounted for 27% of Mark IV sales in 1976. ¤ Sales were so strong that the line was continued on Lincoln Continental Mark series cars in some form through 1983. n Annual updates made to color scheme and accents. ¤ Town Cars were later given the Designer treatment as well. LINCOLN: Bill Blass Edition ¨ Bill Blass Highlights 1937: Bill Blass starts selling evening gowns to New York shops at age 15. ¤ 1940: At age 18, Blass becomes the first male to win Mademoiselle magazine’s Design for Living award. ¤ 1942: Serves with the 603rd Camouflage Division, fooling the German army into believing the Allies were in false locations. ¤ 1945: Began his New York fashion career, eventually expanding into swimwear, furs, perfumes, and chocolates. ¤ Style: Known for clean lines, excellent tailoring, nautical themes, and an all-American look. ¤ LINCOLN: Bill Blass Edition 1976 • • • Dark Blue Metallic paint Cream “Normande Graine” landau roof Cream & gold pinstripe 1977 • • Midnight Blue Metallic Chamois landau roof 1978 • • • • • Navy velour or leather Cream accent straps and buttons • • Chamois leather Tan accents in “special pigskin texture” • • 1979 Midnight Cordovan paint Light Champagne “Valino grain” landau roof or full vinyl roof Champagne accents • • • Midnight Blue and White Gold pinstriping Choice of roof - Carriage: $2,775 - Landau: $1,809 Maroon ultravelour or leather with vinyl Champagne accents • Choice of leather interior - White with navy piping and logo - Navy with white accents and gold buttons LINCOLN: Bill Blass Edition 1980 • • • • • 1981 Available only on the Continental Mark VI coupe Dark Blue Metallic White carriage roof • Choice of white leather with Midnight Blue accents or Luxury Group Midnight Blue leather Seat-back crests • • • Dark Blue Metallic over Fawn Metallic Dark Blue vinyl carriage roof Fawn interior with navy bolster sections and accents in either fabric or leather Tu-Tone leatherwrapped steering wheel 1982 • • • 1983 Three color choices: - White Diamond Grain over Red and White - White over white - Black over black • With white: Opal leather seats with red straps and buttons With black: Black cloth or optional leather with red accents • • Light French Vanilla and Midnight Black - Vanilla-black-vanilla - Black-vanilla-black Contrasting stripes Light French Vanilla leather interior LINCOLN: Cartier Edition ¨ Cartier Highlights 1847: Louis-Francois Cartier begins designing and selling jewelry and watches in Paris. ¤ 1902: King Edward VII refers to Cartier as “the jeweller of kings and the king of jewellers.” ¤ 1904: Cartier designs one of the first practical wristwatches for aviator Alberto Santos-Dumont. ¤ 1910: Cartier offers the Hope Diamond for sale. ¤ 1972: Cartier expands into leather goods, perfumes, and more. ¤ Style: Known for high-quality watches and stunning precious-gem jewelry. ¤ LINCOLN: Cartier Edition 1976 • • • • • • 1977 Dove Grey pearl paint Dove Grey “Valino Grain” landau roof Red & white pinstripe • Dove Grey velour or leather Silver accents Cut-pile carpeting • • • • • 1978 1979 Dove Grey non-metallic paint Dove Grey landau roof Red pinstriping • • Light Champagne paint Light Champagne landau roof • • • • Light Champagne paint Matching landau roof Dark Red pinstriping Color-keyed cast aluminum turbine wheels Dove Grey leather Optional Dove Grey “sew style” velour Tone-on-tone details • Light Champagne velour or leather Dark Red accents • Light Champagne leather Dark Red accents • • LINCOLN: Cartier Edition 1980 • • • • • 1981 Light Pewter Metallic paint and moldings Medium Pewter roof Dark Red accent stripe Color-keyed wheels • • Light Pewter seats in velour or leather “Luxury Group sew-style” • • • 1982 1983 Pewter Metallic paint Pewter Metallic landau roof No pinstriping • • • • Now a Town Car trim Light Pewter over Opal Single Red pinstripe Light Pewter full vinyl roof • Pewter Metallic velour or leather seats No accent colors • Two-tone interior in Light Pewter and Opal - Your choice of which was the main color Leather with cloth insets • • • • Medium Charcoal Moondust over Platinum Mist Medium Charcoal Moondust full vinyl roof Red accent stripe Choice of charcoal interior - Radcliffe cloth inset with Calgary cloth - Leather LINCOLN: Givenchy Edition ¨ Givenchy Highlights 1952: Hubert de Givenchy opens his design house in Paris. ¤ 1953: Givenchy meets Audrey Hepburn and begins providing her clothes on- and off-screen. ¤ 1954: Givenchy introduces the first shirtdress. ¤ 1955: Givenchy is among the first couture designers to launch a ready-to-wear line. ¤ 1971: Givenchy expands into shoes, accessories, upholstery, and furnishings. ¤ 1976: Givenchy is chosen to redesign the Hilton hotel chain’s look. ¤ Style: Known for modern, ladylike, elegant styling. ¤ LINCOLN: Givenchy Edition 1976 • • • Turquoise metallic paint White landau vinyl roof Black & white pinstriping 1977 • • • • • • • Turquoise velour interior Tone-on-tone accents Turquoise wrapped steering wheel • • 1978 1979 Dark Jade metallic paint Forward-positioned Chamois vinyl half roof Chamois moldings Dual Chamois pinstripes • • • • Midnight Jade paint Light Chamois half roof Light Chamois moldings Light Chamois stripes and insignia • • • Crystal Blue paint Blue vinyl half roof Dark Crystal Blue stripes and logo Dark Jade velour or leather Tone-on-tone accents • • Jade leather Logo-embroidered Chamois seat back trim • Dark Crystal Blue leather Logo-embroidered white seat back trim • LINCOLN: Givenchy Edition 1980 1981 1982 1983 Givenchy was dropped from the Designer Series for 1983 • • • • Black over Dark Pewter Black vinyl roof Wire wheelcovers • • • • Light Fawn Metallic and Bittersweet Metallic Light Fawn full vinyl roof Bittersweet striping Wire wheelcovers • Bittersweet leather seats • Pewter dual-cloth or leather seats • • • Medium Dark Pewter Metallic paint Black vinyl coach roof Red & gold striping Pewter Radcliffe cloth or leather seats LINCOLN: Pucci Edition ¨ Pucci Highlights 1947: Emilio Pucci designs skiwear for a friend that finds its way into Harper’s Bazaar magazine. ¤ 1948: Pucci establishes a design house on fashionable Capri, specializing in stretch fabrics. ¤ 1962: Marilyn Monroe is buried in a Pucci dress. ¤ 1965: Pucci brings mod style to Braniff Airways, redesigning their flight attendant uniforms, complete with “bubble helmets”. ¤ 1971: Pucci designs the patch for the Apollo 15 moon-landing mission. ¤ Style: Known for colorful, kaleidoscopic geometric prints, easy-care fabrics, and bold styling. ¤ LINCOLN: Pucci Edition 1976 • • • • • 1977 Vintage Burgundy Moondust paint Silver vinyl landau roof Silver & red stripes Red or silver moldings • • Burgundy velour interior “with a loose pillow look” • • • 1978 1979 Black paint White “Cayman grain” patent vinyl landau roof • • • • Light Silver metallic paint Tri-tone accent stripes Pucci logo Black Cayman vinyl roof - Landau or full • White leather and vinyl seats Black trim and accents Special vanity mirror covers • • • Dove Grey leather Dark Red accents Special vanity mirror covers • • • • Medium Turquoise Metallic paint Tri-tone stripes Midnight Blue full vinyl roof White leather “Luxury Group” sew-style seats Midnight Blue accents LINCOLN: Pucci Edition 1980 • • • • 1981 1982 Light and Medium Fawn Metallic two-tone paint Tri-band pinstriping Light Fawn landau roof • • • Medium Fawn Metallic Light Fawn molding Fawn full vinyl roof • Light Champagne leather bolsters with Medium Champagne leather inserts • • Fawn leather seats Tu-Tone Light and Medium Fawn leatherwrapped steering wheel • • • 1983 Pastel French Vanilla over French Vanilla Metallic Pastel French Vanilla roof Dark Brown & Gold stripes • • French Vanilla leather • • Blue Flannel Mist paint Dark Blue Cambria cloth carriage roof Silver Sparkle accent stripes Academy Blue cloth or leather seats LINCOLN: Valentino and Versace ¨ 1983-85 ¤ From 1983-85, Lincoln added Valentino and Versace to its designer lineup on the Continental. n Styles were similar to the earlier Designer Series, and also changed color schemes year to year. 1984 Versace 1983 Valentino CHRYSLER CHRYSLER ¨ Not to be outdone, Chrysler joined the couture car game in 1981. ¤ Seeking to reinforce the upscale image of its Imperial, Chrysler brought leather-goods design house Mark Cross in to add some special touches. CHRYSLER: Mark Cross Edition ¨ Mark Cross Highlights 1845: Mark Cross establishes himself as a maker of saddles and harnesses near Boston. ¤ 1875: The Murphy family buys the Cross leatherworks. ¤ 1902: Mark Cross opens a shop on Fifth Avenue. ¤ 1921-29: Gerald and Sara Cross live the Jazz Age high life, establishing themselves and the brand as tastemakers. ¤ 1954: Mark Cross luggage is featured in Hitchcock’s Rear Window. ¤ Style: Known for sturdy, distinctive leather luggage and accessories. ¤ CHRYSLER: Mark Cross Edition ¨ Models ¤ Imperial n All 1981-83 Imperials had the Mark Cross interior ¤ LeBaron n The Mark Cross package was available on LeBarons during all years (1982-88). n n ¤ Fifth Optional on base convertibles Standard on all Town & Country convertibles Avenue n 1990-93 Fifth Avenues were available with Mark Cross leather interior CHRYSLER: Mark Cross Edition ¨ Interior ¤ An interior option only n Color scheme varied by year n Kimberley cloth or leather n “Special steer hide” n Signed assist straps n Logo embossing on central armrest n Engraveable dash plaque CHRYSLER: Mark Cross Edition ¨ Accessories ¤ Mark Cross Gift Set n Umbrella n Leather portfolio n Leather key fob n Uncut Cartier key n “Sounds of Stereo” cassette tape ¤ An exclusive set unavailable in Mark Cross stores CHRYSLER: Mark Cross Edition ¤ Production n A Figures very popular T&C convertible option n Accounted for approximately 10% of convertible sales each year FORD FORD ¨ While Lincoln was concentrating on luxury and couture designers, Ford added fashion appeal to its sporty Thunderbird. FORD: 1984-85 FILA Thunderbird ¨ FILA Highlights ¤ 1911: The Fila brothers begin making clothing for customers in the Italian Alps. ¤ 1970s: FILA moves into sportswear. ¤ 1972: Tennis player Björn Borg endorses FILA. ¤ Style: Known for activewear, tennis clothing, and shoes with clean lines and simple styling. FORD: 1984-85 FILA Thunderbird ¨ ¨ Upgraded V-6 Exterior ¤ Four paint color choices: n Red n Black n Medium Charcoal n “Pastel Charcoal” over dark charcoal ¤ Red and blue pinstripes ¤ Color-keyed special 14” alloy wheels ¤ Color-keyed grille and moldings ¤ FILA badging and emblems FORD: 1984-85 FILA Thunderbird ¨ Interior ¤ Articulating Bucket Seats ¤ Two upholstery choices n Oxford Grey suedecloth n Oxford White leather ¤ FILA logo ¤ FILA accessories n FILA “canvas sport bag” n Leather portfolio n Beach towel n Sun visor n Headband n Wristbands FORD: 1984-85 FILA Thunderbird ¨ Package Price ¤ $1,500-$4,200 n Depending on additional options selected ¨ Production Figures ¤ 1984: 2,532 ¤ 1985: Production breakouts vary, but it’s likely that fewer than 1,500 were made. SEVILLE by GUCCI SEVILLE by GUCCI ¨ ¨ When Lincoln came out with its Designer Series, it refused to partner with Gucci due to the designer’s past association with AMC. Aldo Gucci went across town to GM, where Cadillac politely refused his overtures. ¤ ¨ However, GM management told Gucci it wouldn’t stop him from taking matters into his own hands. Gucci subsequently partnered with Miami-based International Automotive Design to create the Seville by Gucci. GUCCI: 1978-84 Seville by Gucci ¨ Exterior ¤ Three paint choices: n Cotillion White n Sable Black n Demitasse or Post Road Brown (depending on year) ¤ Green/red/green striping ¤ Vinyl-covered C pillars with “GG” design ¤ 24-karat gold “GG” hood ornament ¤ 24-karat gold Gucci crests and badges ¤ Wire wheels with gold “GG” emblems GUCCI: 1978-84 Seville by Gucci ¨ Interior ¤ All available Seville options ¤ Exclusive Gucci additions: n Antique Saddle leather n GG-patterned armrests, headrests, headliner, door panel inserts and floor mats n 24-karat gold Gucci steering wheel and pillar emblems n Signed dashboard n Matched five-piece luggage set fitted in trunk GUCCI: 1978-84 Seville by Gucci ¨ Package Price ¤ 1978: $19,900 n More than 40% more than the base Cadillac Seville ¤ 1979-84: n $64,714 ¨ $22,900 in 2013 dollars Production Figures ¤ The Seville by Gucci’s best year was 1979, with around 200 units sold. VOLKSWAGEN VOLKSWAGEN European car manufacturers weren’t immune to the designer trend. ¨ Volkswagen released a designer Cabriolet in both Europe and the U.S. ¨ VW: 1991 Etienne Aigner Golf Cabriolet ¨ Etienne Aigner Highlights ¤ 1947: Etienne Aigner switches from bookbinding to producing leather handbags for Paris fashion houses. ¤ 1950: Aigner finishes his fashion apprenticeships with Dior and Balenciaga in Paris and moves to New York. ¤ 1959: Aigner opens a boutique in Manhattan. ¤ Style: Known for classic boots and structured leather goods, particularly in a signature shade of deep red. VW: 1991 Etienne Aigner Golf Cabriolet ¨ Exterior ¤ Three paint choices: n Midnight Blue Pearl Effect n Bordeaux Pearl Effect n Mangrove Green Metallic ¤ Color-keyed canvas top ¤ Color-keyed aluminum wheels ¤ Etienne Aigner signature, badging, and emblems VW: 1991 Etienne Aigner Golf Cabriolet ¨ Interior ¤ Color-keyed cloth seats ¤ Leather headrest inserts embroidered with Aigner horseshoe logo ¤ Exclusive leather items: n Shift knob and boot n E-brake handle n Armrests and handles ¤ Color-keyed carpets VW: 1991 Etienne Aigner Golf Cabriolet ¨ Package Price ¤ $1,860 ¨ U.S. Production Figures ¤ Blue: 422 ¤ Red: 399 ¤ Green: 639 ¤ Total: 1,460 COUTURE CARS ¨ WHAT TO WATCH OUT FOR: ¤ Many n Do minor changes between years. your homework! ¤ Special fabric and paint may be hard to find. ¤ Designer trim items such as badges are not often reproduced. COUTURE CARS ¨ WHY BUY? ¤ ¤ ¤ ¤ A blast from the past – truly emblematic of the era. Fairly uncommon to see at shows. Relatively inexpensive today. Your wife might actually encourage you to get another car…if you GET HER A GUCCI! CONTACT ¨ ¨ If you enjoyed this overview of couture cars, please get in touch at kate@kallitechnes.com Copyright 2014, Kate Sullivan. All rights reserved.