2015 media kit - NewscastStudio

2015 MEDIA KIT
Welcome
Celebrating its 12th year online, NewscastStudio is the most effective
and affordable way to reach the television news industry.
As one of the television news industry’s most visited sites and the
only Web site devoted exclusively to covering the creative services
segment, NewscastStudio delivers a highly targeted audience of
the people who buy sets, graphics, music and other products and
services for their stations.
“After researching many options,
NewscastStudio was clearly the best
way to reach potential customers at an
affordable rate. Our sales have taken
off since we started advertising with
RICHARD DAY, ChromaVault
For the past decate, NewscastStudio has offered high-quality content
that’s regularly updated, which places your message within professional,
expert information that professionals rely on to make buying decisions. Our
audience is extremely loyal and returns often, creating multiple campaign
impressions and ensuring top-dollar ROI. Though NewscastStudio has
seen explosive growth over the past few years, our advertising rates have
remained affordable and have only been adjusted in small amounts.
NewscastStudio is also affordable. By custom building campaigns for each
client, we are able to deliver maximum value that’s unmatched by other
industry print publications and Web sites.
When you’re ready to get started, email: advertising@newscaststudio.com
2015 MEDIA KIT
What is NewscastStudio?
NewscastStudio began life as SetStudio, a site that, in just a few
short months, quickly grew into the Internet’s television news
set design resource.
NewscastStudio’s clickthrough rates are10
times the industry average. By comparison,
another TV news site reports clickthroughs
of about10 percent of NewscastStudio’s.
Relying on user contributions, the site now includes over 3,000
photographs from studios around the world.
In 2008, SetStudio became NewscastStudio, a name change that
reflects the site’s focus on all of the visual and creative aspects
of television news — and a resource for the creative people who
design sets, create graphics, compose music and keep watch over
production values.
Today, NewscastStudio offers the world’s largest collection
of set photographs and video captures of news graphics
packages plus an active news site with tips, news and industry
analysis and a complete link directory of products, services and
Web sites related to the industry.
NewscastStudio
High End
NewscastStudio
Average
Other TV
industry site
2015 MEDIA KIT
Who Uses NewscastStudio?
NewscastStudio has a wide variety of visitors, but the majority
Users who approve or
recommend purchases
of our users work in the television news industry. Users include
station managers, general managers, news directors, art
directors, creative service directors, anchors, videographers
and engineers — all people who use creative production tools
every day.
40%
DO NOT
NewscastStudio also puts your message in front of people
who make purchasing decisions — 60 percent of our industry
users approve or recommend purchases for their station.
NewscastStudio’s audience also includes television industry
students and educators.
Our site is regularly visited by employees of nearly every major
U.S. television network and local affiliate ownership group — as
well as key international entities.
60%
DO
2015 MEDIA KIT
What Audience Can I Reach?
Visitor countries
Here’s a sampling of companies and organizations that
visit NewscastStudio, taken directly from our server logs.
associated press
bloomberg financial market
british broadcasting corporation
canadian broadcasting corporation
cantv servicios venezuela
cbs corporation
cbs inc.
charter communications
christian broadcasting network inc.
clear channel communications
cnbcasiapacific
cox communications
cox enterprises
ctv television network limited
disney worldwide services inc.
espn
fisher communications
four points media group
fox
fox los angeles
fox news
freedom broadcasting
gannett co.
google inc.
gray television
griffin
hearst-argyle television inc.
home shopping network
independent television news ltd
jordan united tv broadcasting co.
journal broadcast group
krqe channel 13
ksdk-gannett
ksee television
ktal
lin television corp
local tv llc
mcgraw-hill
macneil lehrer productions
media general inc.
meredith corporation
microsoft corp
nbc universal
netscape communications corp.
new england cable news
new york times company
news corporation
newschannel5 network lp d/b/a wtvf
ntv hayat
satellite television asian region limited
scripps howard
sinclair broadcasting
television new zealand
tribune company
turkish radio-television corporation
tv2 nord
twentieth century fox
univision communications
waay tv
wcyb
witi tv
wltx-tv
wluc tv6
wood tv 8
wtvc
wtxf philadelphia
2%
2%
9%
INDIA
CANADA
U.K.
6%
OTHER
82%
UNITED STATES
2015 MEDIA KIT
How Many People Visit NewscastStudio?
In 2014 NewscastStudio registered a record 2.4 million page
views, surpassing the key 2 million mark.
This makes NewscastStudio the leading indepedent
television news creative resource online — and one of the
most visited television news sites online.
2,436,114
410,867
Page views in 2014
Visits in 2014
Our visitors are extremely active and loyal — with nearly
three-quarters using the site for at least one year.
13%
1 MONTH+
Frequent return visits, user interactivity and fresh content
13%
FIRST VISIT
give you the opportunity for repeat impressions on people
in the industry. NewscastStudio is also popular among
international users.
In 2015, NewscastStudio is continuing an original content
73%
MORE THAN A YEAR
strategy that includes many new columns and industry
series which engage audiences and provide valuable
information for our readers.
Visitor loyalty
2015 MEDIA KIT
Why Should I Be on NewscastStudio?
NewscastStudio brings a unique mix of quality traffic, niche,
Plus, we’re backed by a sophisticated advertising server
targeted content and great user base that will give you the edge.
powered by Google that can hone your messages to finetuned demographic requirements such as location, time of
Our users also notice and remember our advertisers,
day and area of site.
with over three-quarters of our returning visitors correctly
Advertising recall
identifying at least one of our advertisers. Of those, over
three-quarters recalled two or more companies.
NewscastStudio also registered 1,117% more visits than
other television network-related sites of its size and 222%
23%
DID NOT
more pages per visit. In addition, our site’s bounce rate is
extremely low, meaning more people come and stay on the
site longer.
We also approach advertising from a fresh perspective
— offering high-quality placement of traditional banner
advertisement as well as the opportunity to integrate your
message with our content.
77%
REMEMBERED
AN ADVERTISER
2015 MEDIA KIT
How Much Does It Cost to Advertise?
NewscastStudio offers affordable advertising with a great ROI.
NewscastStudio can create a micro-site for your company,
provide coverage of your product or service in our blog
In order to deliver the best value and flexibility, NewscastStudio
or embed interactive product guides on our pages. Have
develops a unique campaign and pricing for each advertiser.
something else in mind? Just ask and we’ll see what we can do.
NewscastStudio advertisers can buy as few or as many ads
Monthly cost comparison
as they want. That said, there are many benefits to signing a
Trade
newspaper
multi-month contract, including substantial savings and free
bonus ads. Many of our advertisers opt for one year contracts,
which means less to worry about and provides the ultimate
value. We also offer flexible payment terms and accept major
credit cards as payment.
NewscastStudio embraces innovative advertising formats
that tightly integrate your message with our content. We’re
Industry
magazine
an innovative Web publisher for advertisers and work closely
with advertisers to help maximize these special campaigns.
NewscastStudio
Industry
Web site
2015 MEDIA KIT
What Advertising
Opportunities Are Available?
NewscastStudio offers a wide variety of exciting advertising
positions throughout the website and email content.
Explore the options available to you on the next few pages,
and then contact us to build your custom advertising
package.
2015 MEDIA KIT
Homepage Advertising Opportunities
A
Header Banner
Located at the top of every
page, this banner remains
visible even when the user
scrolls down the page,
making it a highly visible
option.
428x60
B
B
Category
Entitlement
Sponsor an existing or
new category in our main
navigation with high profile
positioning in both the
category’s dropdown
navigation menu and the
category headline box on the
homepage.
125x125
200x35
C
Latest Images
Banner
Blended between previews
of the latest set galleries
and latest graphics galleries,
this highly visible square
ad places your messaging
directly within the latest
content.
217x217
This banner gives you plenty
of room to showcase your
message with large photos
and finely tuned copy.
250x600
D
Page Showcase
Banner
A
D
B
C
2015 MEDIA KIT
Inside Page Advertising Opportunities
A
Header Banner
Located at the top of every
page, this banner remains
visible even when the user
scrolls down the page,
making it a highly visible
option.
428x60
E
D
Page Showcase
Banner
This banner gives you plenty
of room to showcase your
message with large photos
and finely tuned copy.
250x600
E
Leaderboard
This large banner position is
visible when pages first load.
Select specific pages for your
banner or run across every
inside page.
728x90
F
Designer Link
Place a live link to your
website on every gallery
featuring your work. Great for
SEO and direct clickthroughs.
Text only
>> Now available for:
Lighting Designer
Set Fabricator
A
F
D
2015 MEDIA KIT
Email Advertising Opportunities
G
Header Banner
G
Located at the top of the
email newsletter, this banner
is highly visible.
428x60
H
H
Top Banner
A high profile position
located between the header
and beginning of our email
newsletter content.
428x60
I
Text Link
These text advertisements
are integrated tightly into our
email newsletter content.
Price depends on location
in newsletter and length of
copy.
Text only
I
L
J
Top Skyscraper
This tall banner position
remains visible as users scroll
down through content.
120x600
K
Bottom
Skyscraper
An additional skyscraper
banner position that grabs
attention as readers continue
through content.
120x600
L
Featured Gallery Feature your company’s
work between our two other
featured galleries.
J
K
Thumbnail
2015 MEDIA KIT
Enhanced Directory Listing
Add your company’s logo, extended description and detailed contact
information on our directory pages. Enhanced directory listings appear
at the top of each directory page and are sorted randomly each time the
page is loaded.
Text Ads
Text advertisements are a great alternative to image-based banner
ads. Styled to match NewscastStudio’s design, these ads are closely
integrated into the structure of pages. Text ads are available in a variety
of positions, including custom designed ones. Please note that text
advertisements do require a small advertisement label.
Content Modules
Content modules come in a wide variety of flavors — but they all
give you the opportunity to offer users quick, interactive guides
to your products and services. Include product and service
overviews, photographs, logos and links to your site from within the
NewscastStudio platform. Content modules can be designed to
precisely match our look and feel.
Sponsored Blog Entry
One of NewscastStudio’s top options, we’ll post a blog entry about
your product or service in our television news creativity blog. Styled
to look and feel just like any other blog entry, this “advertorial” option
gives you the opportunity to spotlight your company in a way that
doesn’t look or feel like a traditional ad. Your blog entry can include text,
photographs, video or audio. Plus, your message will be in front of a
captive audience that has an active interest in television news. Please
note: This package requires your company to provide NewscastStudio
with one, nonreturnable product sample and/or a telephone interview
with appropriate staff members. All products and services for blog entry
packages are subject to the acceptance by NewscastStudio. All blog
entries are authored by NewscastStudio editors. Advertiser will have the
opportunity to review and approve posts before publishing. Blog entries
will contain a brief reference to the fact the entry is a paid advertisement.
A blog entry is not an endorsement.
On Site Photography Package
A great way to get high quality photographs of your projects and
ensure your sets are showcased on our site. NewscastStudio’s editor,
Dak Dillon, is an award winning photographer who specializes in
photographing television news sets and we’ll send him to your client’s
location to photograph your set with this great package. You’ll get at
least 200 super-high resolution photographs to use in advertisements
and other publicity materials. Photographs will include wide shots of
the empty set, detailed close-ups of specific elements and views of
the set in use by the station talent. Please note this package requires
you to work with our photographer and the station to schedule the
photoshoot and availability of talent and crew. This package is subject
to photographer’s availability and price varies based on travel costs and
length of trip.
2015 MEDIA KIT
The Power of Links
NewscastStudio is a top result in nearly every television news design
related term and you can now use that to help boost traffic to your site.
Links Equal ‘Votes’
Major search engines operate under the idea that a link to a particular
site or page is a positive “vote” for that page.
The more links connected to a particular page, the higher that page
is likely to appear in results Having highly-rated pages related to your
business means even better results.
That’s where NewscastStudio can help. We offer carefully-selected
advertisers the opportunity to add direct links to their sites, taking
advantage of NewscastStudio’s high rankings and relevant content to
create traffic increases through better rankings in search results. To
find out if your company qualifies, just contact us.
Better Than Search Results Ads
Many search engines offer the ability to pay to have an ad appear
next to relevant search results. For example, you could have your
company’s ad appear when someone searches for “news set design.”
Generally, the more you’re willing to pay for each click the higher
you’re likely to appear. However, there are problems with this
approach.
There is already substantial competition for TV news related search
terms, meaning you’ll need to be willing to pay more per click to get
your ads to show up effectively. You’re also paying for clicks from
people just curious about your company who aren’t in the market for
your services at all. There are also a lot of Internet users who have
learned to ignore search engine ads, lessening the effectiveness
of your results. Finally, these campaigns can be difficult and timeconsuming to manage for optimal results.
Get Better Results
A better strategy is to get your site higher in the regular search
results. NewscastStudio can offer selected advertisers a two-pronged
approach to this.
First by offering qualified sites inbound links from a highly-ranked and
relevant site to boost result rankings.
Second, advertisers who also opt to include banner and directory
advertising on our site will also benefit from the fact that our site is a
top-ranked site and, even if a user fails to notice a search result for
your company, they can still be directed to your page from our site.
2015 MEDIA KIT
Copyright © 2003-2015 NewscastStudio. All rights reserved.
NewscastStudio, NewscastInspiration, InspirationFinder and
related logos are marks of NewscastStudio. NewscastStudio
is a division of HD Media Ventures, LLC.
The data in this document is compiled from a variety
of sources, including competitor comparisions, internal
research, Google Analytics, Google Ad Manager and
other sources but has not been audited or certified. This
document contains traffic data and analysis based on
historical information but is not a guarantee on future
performance or results.