COUPONS INSIDE

ural
nections
E
ur
UP
Loving roses in Turkey | Living diversely
Relieving eczematic skin | Eating GMOs
Saving the honeybee
ID
E E INS
F RONS
CO
Winter–Spring 2009 | Issue 5
You
Natu
Conn
ingredients
Living naturally is a natural fit.
However, a rise in synthetic and foreign
flavors, aromas, colors and substances
makes it easy to lose touch with what our
bodies naturally need. The good news
is that we can rediscover our roots and
reconnect in the simplest
of ways.
When we plant a seed,
water a flower, reuse a
shopping bag, walk rather
than drive the car, eat an
organic apple, visit our
local farmers market, clean
our kitchen without synthetic substances, buy clothes made of
organic cotton or care for our skin with
purely natural, organic and Biodynamic®
ingredients, we are helping sustain our
Earth and ourselves.
For me, living sustainably and naturally is about seeing the world with wide
lenses, well beyond the periphery of my
comfortable, homemade environment. I
have come to understand that everything
I do affects someone or something else.
When I support a local, organic farmer,
reduce my carbon footprint by utilizing
mass transportation and buy products
made ethically and ecologically, the world
is better off, and I feel better.
With each little, everyday change we
return to our true nature. Growing our
own plants (and food), cooking with the
freshest, organic ingredients (p25), protecting the diversity within our
ecosystems (p12), keeping
a distance from genetically
modified organisms (p14)
and nurturing the honeybee (p30) are all ways in
which we can cultivate
our natural connections.
Digging even deeper, our
inherent relationship with plants becomes
clearer as we explore all that we have in
common (p18)—bringing us in touch
with nature.
As we begin a new year, I encourage you to join us in living ever more
naturally—every day. Share your experiences, questions and thoughts at
editor@weleda.com. The rewards you will
reap—all while giving back—are priceless.
Jennifer Barckley
we, Winter–Spring 2009 | Issue 5
(published since 2007)
Published by Weleda North America:
1 Closter Road, P.O. Box 675
Palisades, NY 10964
we is a free biannual publication
we editor-in-chief:
Jennifer Barckley
for Weleda North America
Tel: 1.800.241.1030
Fax: 1.800.280.4899
weleda.com/we
editor@weleda.com
AT WORK WITH THE WORLD
5Love always
5
photo contributors: S. Meadows, cover,
2–3, 18, 23; S. Gnatowski, 2; A. Salomon,
5–8; B. Kontzias, 10–11; N. Frey, 12;
N. Rissmann, 13, 15–16; Weleda ArchiveGermany, 13, 37, back cover; Spikenard
Farms, 17; A. Hancu 25–27; Weleda
Archive-NA, 27, 31, 33; D. Ulmer, 28;
G. Langworthy 30; L. Wyatt, 30; A. Weber, 31
translators: Cathy Lara
8Cultivating Beauty 101
AU NATUREL
9
Reprinting of articles is not
permitted without permission
editorial contributors: Jennifer
Barckley (jb), Susi Lotz (sl),
Dena Moskowitz (dm)
SPA-IFICATION
9 Living diversely
COVER
14
14Eating GMOs
18 Our green selves
BIODYNAMICS ®
25Home comfort
with lavender
18
28 Saving our future
copy editor: Theresa Everline
OVER THE COUNTER
art direction/design: Michael Kelly
Designs, michael@mlkelly.com
32Soothing solutions
printing: Allied Printing Services, Inc.,
an EPA green power partner
Biodynamic® is a registered certification
mark of the Demeter Association, Inc.
for eczema
25
our cover face: Brenda Varrasso is a massage therapist
living and working in New York City and the wife of our art
director. She uses Weleda products on herself and others.
© 2008 Weleda, Inc.
AT WO RK WIT H T HE WO RL D
TM
Smooth skin one birch leaf
at a time.
Love always,
The leaves of the birch tree like making skin soft and
smooth. It’s true. Birches not only have purifying and
detoxifying effects, but they also promote your skin’s
metabolic activities. That’s why we make Birch Body
Scrub — so you’ll feel smooth all over. There’s also
Birch Cellulite Oil to visibly improve your skin’s texture
after just one month. What’s not to like about that?
Dig a little deeper at cultivatingbeauty.com
Sebat and Weleda had all the makings for a perfect
partnership. The two companies shared a passion
for roses and an aspiration to create a more beautiful future for people and nature. In Turkish,
“Sebat” means to work hard—passionately and
patiently. Universally, Weleda stands for harmony
and interconnectivity between nature and humans.
Together, they could help to improve the lives of
hundreds of farmers and their environment.
Eight years ago , a special, sustainable relationship began. Weleda needed
roses—nearly 400 million flowers annually. In fact, in order to fragrance and
harmonize their Wild Rose skin care
products, they needed more roses than
anyone else in the world. But buying available roses wasn’t enough. Weleda wanted
organic roses—plants that supported the
health of the environment and the people.
“Weleda is the world’s largest buyer of
rose absolute [a form of rose oil especially
rich in essential oils] from organic roses,”
says Michael Straub, head of Research &
Cropping of Medicinal Plants for Weleda.
“This is why we had to make a conscious
decision to grow our roses organically.”
So Straub met with Hüseyin Kinaci,
winter-spring 2009
5
AT WOR K WIT H TH E WOR LD
Then and now: 7 years of
cultivating organic roses
Sebat needed financial
support from Weleda
30 farmers converted
2001
to organic roses
7 gallons of rose
8
absolute purchased by
Weleda from 542,000
organic rose buds
a father, farmer and owner of Sebat, a rose
oil distillery in the province of Isparta in
southwest Turkey.
Here, in what has been coined the
Valley of Roses, bright pink rosa damascena flowers had blossomed for centuries.
However, the roses also told a less picturesque story. Before World War II, nearly
everything in Turkey was grown organically. Then the war brought chemical
warfare, including synthetic nitrogen.
Tractors and other industrial inputs
were also introduced to the country.
The soil, and all of life, began to lose
vitality. Like the harmful chemicals used
as weaponry during the war, the synthetic
fertilizers and pesticides were unhealthy
for the farmers, who often spent mornings, afternoons and even nights on their
plots of land—working and living.
Blossoming anew
With the understanding that organic is
healthier and more sustainable for the
people, plants and entire ecosystem,
Weleda set out to create change. But they
could not do it alone. Support and local
knowledge was needed. Hüseyin Kinaci,
his two sons, Hasan Ali and Süleyman,
and Ralf Önal, an organic agriculture
specialist and a native of Turkey, offered
just that expertise. The goal was to convert the roses from conventional to organic
farming over a period of three years, the
time needed to officially transition to
biological agriculture. In the meantime,
Weleda would buy all of Sebat’s existing
supplies at above-market prices, and secure
contracts guaranteeing the price and
quantities of future purchases. Additionally Weleda would ensure that Sebat had
the necessary resources—including plants,
a tractor, a house for the field manager—
and other equipment to sustain itself and
grow. Local farmers throughout the region
of Isparta would be encouraged to convert their small farms, each well under one
acre, to organic agriculture. They would be
offered better pay than what they currently
received, better-quality plants and soil
and improved health for their family and
their land—then and in the years to come.
Growing with time
At first, 30 farmers joined the project. But
as time passed, word spread about the initiative and the farmers’ success. Over the
next seven years, more than 240 additional
farmers from 10 villages throughout the
province of Isparta signed on.
Sebat will give financial
support to the Education
Ministry of Turkey
271 farmers converted
to organic roses
2008
6
we magazine
201 gallons of rose
absolute purchased by
Weleda from 1,258,000
organic rose buds
winter-spring 2009
7
The largest of these was the Kinaci
family’s organic farm, sprawling over 37
acres and yielding 62 tons of organic rose
buds each year. In 2007, Sebat began to
offer an additional incentive of $2,250 to
each small farmer who committed to converting to organic cultivation.
“The project is good because the
farmers are happy, and they are yielding
the same quantity of roses as before they
converted to organic,” Hüseyin Kinaci says
with a smile. “So the farmers now know it
is possible to grow their roses organically.
We started with 30 farmers and now we
have nearly 300. I will need even more
organic roses in the future. My plan is to
develop a big integrated, organic farm
system—500 acres—with wheat, cows,
sheep, roses and even a spa for visitors.
This is a life project!”
Celebrating a passion
and a project
On a warm day in mid-June, we made
our way down a narrow dirt road to the
Kinaci family’s rose fields. Straub and
Önal, at home here, led the way. But even
before the sight of an expansive stretch of
soft, pink blossoms—the last crop of the
season—had met our eyes, we inhaled
the most intoxicating fragrance of the
freshest, organic roses. Amid the rows
of ready-to-be-picked flowers, one rose
harvester, Naciye, plucked the flowers
from their stems with knowing ease. “It’s
better for me if the fields are organic,”
she says, “because there are no unhealthy
chemicals.”
We had come here not only to experience the pure, sweet, organic beauty
that lay before us, but to celebrate it. A
rose party would be held that day at the
Sebat oil distillery and later in the village
of Senir, overlooking the pristine expanse
of Lake Burdur.
8
we magazine
“We are celebrating working together—Weleda and Sebat,” said a
radiant Kinaci. Over the course of this
seven-year partnership, a long-lasting
mutuality had been cultivated and the
perfect results attained. Sebat no longer
needed Weleda’s intimate support and
consultancy. Weleda would continue to
purchase their annual supply of organic
roses for distillation into rose absolute and
develop social initiatives—including the
creation of a before-school program for
children in Senir and the implementation of an organic agriculture project with
local schools. But Sebat had now blossomed into a fully independent company.
“Our party today is exciting because many
people will see where we have come from
and where we are,” says Kinaci. “They will
see what is possible.”
Under the clear night sky, 5,000 farmers, harvesters, friends and neighbors
gathered together in celebration. In a few
short years they had cultivated and grown
a great deal. It had resulted in the perfect
end, and, at the same time, the perfect
beginning—with roses, forever. jb
© 2008 Weleda, Inc.
AT WOR K W IT H T H E WOR L D
TM
It’s like a five-course meal
for your skin.
There’s a good chance those little patches of skin on
your elbows get dry every now and again. But really,
all elbows and other potential dry spots are trying to
tell you is they’re hungry. At Weleda, we think your skin
should eat from five organic food groups: sunflower
seeds, chamomile, pansy, rosemary and calendula. The
core ingredients in our Skin Food. Skin Food intensely
hydrates and cares for your good skin while nourishing
and soothing dry and damaged skin.
So, feed your skin every day. Or, as we like to say on the
farm, “Mangia! Mangia!”
Dig a little deeper at cultivatingbeauty.com
SPA-IF
AT WO RK WIT H
T HEICATION
WO RL D
S PA-IFI C AT I O N
I k n ow
H ow d o
care line
which skin
ucts are
and prod
me?
right for
–M.R.
CULTIVATING
BEAUTY 101
Your skin is naturally beautiful. But it is also
often pulled out of its natural balance in response
to changes in hormones, aging, diet and stress.
To ensure your skin is happy and healthy, Weleda
formulates products that enhance your body’s
ability to restore itself.
With an 88-year history as the pioneer of natural, organic, Biodynamic® and holistic skin care,
Weleda offers a rich array of knowledge. Combined
with the experience of Weleda esthetician Celia
Lang, we have answers to your skin’s needs.
We invite you to ask us your skin care ponderings, and in upcoming issues we’ll highlight
a selection of your questions and offer suggestions.
Visit us at usa.weleda.com to begin our conversation. jb
10
we magazine
I would like to
switch
from conventio
nal to
natural skin ca
re, but
I’m concer ned
about
experiencing sk
in
breakouts. How
can
I transition—ea
sily
and beautifully
?
–J.S.
CL: Transitional breakouts may indicate
the skin is clearing itself of imbalances
caused by past use of synthetics. To
avoid such reactions, re-establish balance
and create an enlivened glow, begin with
Weleda Almond Facial Care. Rich in vitamin E, almond helps calm and strengthen
the skin’s natural functions.
Follow a simple Weleda routine: In the
morning and evening, cleanse with Almond
Cleansing Lotion. Rinse, partially towel
dry and apply Almond Moisture Cream to
damp skin. The Almond Intensive Facial
Cream may be used for enhanced protection, alone or on top of the Almond
Moisture Cream. Gradually introduce the
Wild Rose Facial Toner, which supplies
hydration and improves elasticity, followed
by other Weleda Facial Care products
according to your skin’s needs. With this
simple approach, your transition to natural skin care will likely be an easy change,
and one for the better.
I have both m
ature
and sensitive sk
in.
How can I best
care
for my skin an
d address all its ne
eds?
–N.K.
CL: Your skin may have a
tendency toward dryness, sensitivity or
over-production of oil based on heredity and environmental influences. Weleda
formulates products with the purest natural ingredients—essential components to
truly care for all skin types.
Sensitive skin that is reactive, allergy
prone or shows rosacea-like redness and
irritation calls for gentle Almond Facial
Care. Essential fatty acids in the almond
oil protect the skin from dehydration.
Dry skin can be due to sun damage,
aging or a lack of natural oils and moisture. The skin often feels rough or tight
and shows premature wrinkling and fine
lines. The Wild Rose Facial Care line is
a perfect example of how Weleda uses
the whole plant—the seeds, petals and
leaves—to hydrate and repair the skin’s
natural barriers and strengthen elasticity.
For normal, combination or oily skin,
which may also have blackheads or blemishes, Iris Facial Care targets the root of
the problem. The extract from the Iris
germanica rhizome stimulates the skin,
reregulating the natural balance of oil and
hydration.
CL: As we mature,
the production of
natural oils, which
soothe and protect,
slows considerably, and the cells of our
outer skin layers hold less moisture.
To bring the skin to a place of balance
and health, first treat your sensitivities with
Weleda’s Almond Facial Care.
As sensitivity lessens, begin to patch
test Weleda’s Wild Rose Facial Care. This
line is formulated with additional ingredients and essential oils to regenerate and
revitalize mature skin. If your sensitive
skin reacts well, consider transitioning into
the line. Begin by alternating the Almond
and Wild Rose cleansing lotions and switch
to the Wild Rose facial creams as you feel
comfortable.
For additional skin care and at-home spa tips, visit
usa.weleda.com.
winter-spring 2009
11
AU NATUREL
Weleda’s Biodynamic® Medicinal Plant Gardens
are rich with diversity, including plants, beneficial insects, bees, animals, trees and ponds.
LIVING DIVERSELY
Diversity is priceless. Our livelihood, health, food sources and ecosystems
depend on it. Organisms have a reciprocal
relationship with each other, along with
the air, water and soil. Every species plays
a key role in providing us with clean water,
food, oxygen, medicine and raw materials
for industry and economic development.
Nevertheless, the world’s diversity is
shrinking. Global organizations, local governments and companies such as Weleda
are stepping in to reverse the trend.
According to the Convention on
Biological Diversity, of 270,000 known
plant species, between 60,000 and 100,000
(22 to 34 percent of all known species)
are threatened worldwide, and 34,000
face extinction. Current and imminent
endangerment is primarily due to overcollecting of wild plants by humans,
destructive agriculture and forestry
practices, urbanization, pollution, climate
12
we magazine
change and the proliferation of nonnative species in local environments.
Regrowing the future
Nature and its invaluable resources can,
and in some cases must, be used by people
to support regeneration. It is imperative,
however, to balance consumption with sustainability and conservation. In an attempt
to halt and reverse the loss of environmental resources, “The Global Strategy for
Plant Conservation,” developed by the
Convention on Biological Diversity, outlines clear goals for national governments
and businesses to achieve by 2010. Key
areas of focus include documenting all
known plant species, expanding protected
areas and improving the sustainable use
of plants through organic agriculture, fair
trade and benefit sharing.
At the ninth United Nations Conference on Biodiversity, held May 2008
in Bonn, Germany, “The Business and
Biodiversity Initiative” was enacted
to incorporate businesses in proactive
environmental protection. As one of
34 committed international companies,
Weleda signed a leadership declaration
pledging to support biodiversity. “While
the UN’s new biodiversity protocol is no
different from what Weleda has been doing
for many years, we will now work to create
a long-term plan,” says Bas Schneiders,
managing director of Weleda Naturals.
“As part of this plan, we will continue to
follow the concept of ‘protection through
use.’ In this way, we support and use natural habitats without endangerment.”
Projects supporting the sustainable,
wild-collection of the valuable medicinal plant Arnica montana demonstrate
this principle. In Romania’s Carpathian
Mountains, Weleda—in conjunction with
the World Wildlife Fund—developed a
project to train farmers in the sustainable
collection of organic arnica. Additionally,
they have been taught how best to dry the
fresh flowers for the highest-quality end
product, making them market-ready for
fair and immediate monetary return.
To the west, in the Vosges Mountains
of France, a 12-year partnership between
Weleda, the local University of Metz, the
regional environmental protection park
and the Association for the Preservation of
Mountain Areas resulted in the regrowth
of arnica, which had faced endangerment
from land over-use and treatment with synthetic fertilizers. The plant’s golden yellow
flowers, along with the other native flora
and fauna, continue to flourish while being
sustainably picked and used in medicinal
and skin care products.
“In many places, people are not
aware of the value of a plant species,”
says Schneiders. “This value can be generated through use, as in Romania, where
the mountain farmers can ensure their
livelihood by cultivating the local arnica
meadows.”
To support and protect ecosystems
and resources throughout the world, the
Convention on Biological Diversity has set
a global goal that by 2010, 30 percent of
all plant-based products be derived from
sustainably managed sources. Through
the mutual preservation and protected use
of natural resources, biological diversity
can prosper for the benefit of all. jb and sl
Irena Kalan, international purchasing manager
for Weleda Naturals, collects organic arnica
in Romania—creating value through use.
winter-spring 2009
13
Eat up
Route 80 travels through the
farming heartland of Iowa,
where row after row of seem ingly perfect stalks of corn
greet passersby. This uniform
landscape gives a sense of
consistent calm along this
long stretch of road. “But
after miles and miles, a
different feeling takes over,”
explains Mark Schapiro, editorial director
for the Center of Investigative Reporting
and author of Exposed, a study of U.S.
environmental and safety regulations. “It
is like passing a million identical concrete
posts, but each one is an indistinguishable
crop—one after another in the millions—
past the same fields of corn, all of the same
height with the same yellow color and the
same everything. Then you just begin
to imagine what created this long thoroughfare of uniformity, and it becomes
haunting.”
This surreal scene—which can be
found in nearly 300 million acres of
land in 23 countries—has been molded
by the effects of Genetically Modified
Organisms (GMOs), in which the gene of
one species is implanted into the DNA of
another. Initially approved for use in the
early 1990s at a time when there was very
little understanding of its safety, the use
of GMO seeds in agriculture has grown
rapidly. According to the United States
Department of Agriculture (USDA), in
2007, 91 percent of soy, 87 percent of
cotton and 73 percent of corn planted
in the U.S. were grown from genetically
modified seeds. T he Institute for
Responsible Technology estimates that
70 percent of food products found in
the average American grocery story are
genetically modified.
The hand that feeds us
Percy Schmeiser, a farmer for almost 60
years in Saskatchewan, Canada, has come
to know a lot about GMOs and their repercussions. When his non-GMO canola crops
were contaminated with genetically modified seeds from Roundup Ready® canola
winter-spring 2009
15
developed by Monsanto, the world’s largest seed company, they demanded that he
pay an annual fee of $15 an acre for use
of their engineered crops. These seeds
contain a built-in tolerance to Monsanto’s
own herbicide, Roundup®, allowing farmers to spray their land with the chemical
to kill the weeds without harming the crop
itself. It was impossible to know how the
Monsanto seeds had made their way on
to his land—possibly carried by the wind
from a neighbor’s farm, a passing truck or
by birds, bees and insects pollinating plants
on his farm and others. And this, notes
Schmeiser, is the problem. “Seed companies have control of life,” he says. “It is not
known if GMO seeds can ever be recalled,
which means we’ll forever have lost biodiversity in our entire ecosystem and control
over our land, crops and food.”
While GMOs are positioned as a solution to world hunger and food shortage
concerns, the USDA—the organization
originally responsible for their approval—
now reports a decline in crop yields due to
GMO use. While initial growth rates may
be high, they steadily decrease as pests
adapt to the chemical threats. “When
a crop is bred like a thoroughbred race
horse, it becomes vulnerable and weakened,” explains Schapiro. “When any new
condition or contaminate comes in contact
with the plant, it cannot fight back, resulting in illness and reduced yields in the long
term.” Human health risks are also linked
to GMOs and the associated, widespread
use of agricultural chemicals. Long-term
risks, while widely unknown, include
resistance to antibiotics and allergic reactions to food, resulting when an allergen
enters another plant and is unknowingly
consumed.
Schmeiser has directly witnessed the
effects of manmade chemicals—spurred,
he believes, by those companies developing GMO seeds. “Their goal, in the end, is
to sell more chemicals that poison us and
our environment,” he says. “Since 1947
when I began farming, I have seen what
chemicals have done to our land, our wildlife, our birds. I now see that what we are
doing is wrong. It is wrong for the environment, for animals and for humans. Insects,
fish and other animals cannot protect
themselves. It is our job.”
Choosing our food,
saving our future
Percy Schmeiser, recipient of the Right Livelihood Award and Mahatma Gandhi Award, has
dedicated the past 12 years of his life to fighting against Monsanto and the effects of GMOs.
16
we magazine
In contrast to the biologically morphed
make-up of GMO crops, organic and
Biodynamic® agriculture strive to cultivate
diversity and support nature’s instincts.
Manipulated organisms—prohibited in
organic farming practices—are, however,
as with Schmeiser’s crops, threatening contamination from nearby fields. Gunther
Spikenard Farms, an agricultural center
in conversion to Biodynamic® agriculture,
stands out amongst neighboring fields
of GMO crops
Hauk, a Biodynamic® farmer who has cultivated his fledging farm in Illinois into a
diverse ecosystem, plants forage fields for
his bees in hope that they will not have to
fly to the neighboring fields of genetically
modified corn and soy.
“The challenging thing about GM
agriculture is that because pollen travels on
the wind, it’s impossible to know about and
then prevent contamination without doing
testing,” explains Megan Thompson, executive director of the Non-GMO Project.
“Traceability and segregation [between
GMO and non-GMO crops] are important. Rigorous GMO controls are essential
to ensuring a strong future for organic and
Biodynamic® agriculture. This is especially
true at the seed level. We need to make
sure that a truly non-GMO seed supply
is maintained.” This is a priority that the
non-GMO project, an initiative of the U.S.
organic and natural products industry, has
taken on while also working to define and
label products free of GMOs. “A majority of Americans [54 percent, according
to a recent New York Times poll] say they
‘won’t eat’ GMO foods. Unfortunately,
GMOs are so prevalent now. Most people
are eating them every day, but they don’t
even know it.” In Europe, on the other
hand, “any food product with more than
0.9 percent GMO contamination has to
be labeled as such, and consumers largely
reject it,” says Thompson.
Schmeiser believes in putting the
power back in the hands of people. “We,
the consumer, can still stop GMOs with the
food we eat,” he says. “We make a decision
every time we choose a safer alternative.”
Within the endless expanse of GMO
corn along Iowa’s Route 80, small yet
standout plots of organic corn, varying
in size and shade of yellow, tell a hopeful story for the future of farming and
food. “The variety is in your face on
these organic farms—you can’t miss it,”
Schapiro recalls. “Leaves, colors, the
buzz of insects and animals are so much
more tangible.” jb
Weleda supports GMO-free agriculture. All raw
materials used in Weleda products are free of
GMOs, and the majority of ingredients are from
organic or Biodynamic® farms.
winter-spring 2009
17
S PA-IFI C AT I O N
our
green
18
we magazine
selves
When it comes to plants and people,
we have a lot in common. Because of
this similarity, we talk to each other. A
lot. Through our special, two-way communication with nature, we are able to
understand what plants are telling us and
use these messages for our health and well
being. Skin in particular is in constant conversation with the world. Like the whole
body, it shares a special connection with
plants. Because of this inherent bond, a
plant and each of its parts can care for the
skin in special, specific ways.
All plants are alive with information
and nutrition, experienced by the human
senses and used by the body—including
the skin. Imagine a rose. We can see its
rich pink color and textured green stem
and leaves; feel its silky smooth petals
and prickly thorns; taste its sweet buds
and nectar; and smell its harmonious and
intoxicating aroma.
A plant is brought to life and guided
by the healing warmth of sunlight. Each
day the sun follows a daily rhythm, and
plants do, too. As the sun rises, most plants
awake, and as the sun sets, they close their
flowers to rest and regenerate overnight.
A plant’s growth processes also follow a
cyclical pattern—developing from a seed
to a complete plant with roots, stems,
leaves, flowers and fruits. At its final stage,
the flowers and fruits hold seeds—the life
beginnings for continued renewal.
“Whether we eat plants via our
mouths or our skin, they feed us with
infor mation, rhythm and sunlight,”
says holistic esthetician Karen Hilton.
winter-spring 2009
19
“Synthetic ingredients cannot offer these
things. I see this in people’s skin. Rather
than helping to guide the skin to a state
of balance, they inhibit its functions.”
Through close observation of plants
in their natural environments, 19th-century philosopher, natural scientist and
founder of Weleda, Dr. Rudolf Steiner,
explored the relationship between plants
and people. His work revealed the healing qualities of specific plants and showed
how each of their three parts is symbiotic
with the human body and skin, the body’s
largest organ. This concept, which he
called “three-fold,” provided the buildfig.1 – Our Body
NERVE-SENSE
brain
spinal cord
nerves
RHYTHMIC
upper torso
lungs
heart
METABOLICLIMB
lower torso
arms
legs
ing blocks for Weleda’s holistic skin care
and medicine products.
Three parts to people
According to the three-fold image, the
human being is made up of three core systems: the nerve-sense, the metabolic-limb
and the rhythmic (see fig.1).
The nerve-sense system is made up
of the brain, spinal cord and nerves.
Although a quiet and cool environment,
it is responsible for taking in every impression, thought and experience. At the
system’s center, the brain has the special
responsibility to sort through all the information it receives and give the body the
important messages it needs.
Everything that comprises the human
body below the diaphragm, along with
the arms and legs, is part of what Dr.
Steiner called the metabolic-limb system.
Unlike the brain, this environment contains a tremendous amount of movement
and warmth. Within this area of continuous development, the body’s reproductive
organs can be found. Also residing here
is the liver, the warmest part of the body,
holding a temperature of 100 degrees
Fahrenheit. Using all its energy and
heat, it can quickly reproduce cells and
regenerate itself.
Between these two key areas of
activity lies the body’s third system, the
rhythmic. With our lungs, we breathe in
and out. From the heart, blood flows to
the entire body, carrying oxygen to each
part. Through the harmonious beat of the
heart and the continuous flow of inhales
into exhales, the rhythmic system keeps
the whole body in balance.
Three parts to plants
Like humans, plants have their own threefold system. For a plant, however, the
system is turned upside down (see fig.2).
20
we magazine
fig.2 – Nature’s Plants
METABOLICLIMB
fruit
flowers
seeds
RHYTHMIC
stem
leaves
NERVE-SENSE
roots
While in a human the nerve-sense system
is found in the head, Dr. Steiner theorized
that in a plant, it is the other way around.
The roots or “bottom” make up its nervesense center. The metabolic-limb system
of a plant is also found opposite of that in
humans, at the top of a plant in its flowers, fruits and seeds. At the center of a
plant, home to the stem and leaves, lies
the rhythmic system.
Roots must store information and
direct it throughout a plant. The fine network of root capillaries that make up the
plant’s nerve-sense system work their way
through the cool and dark soil, finding and
taking in the water, nutrients and minerals
needed to support development.
The blossoming petals and fruits of a
plant open under the bright morning sun.
Here, in the metabolic-limb system, heat
is stored, making the flowers and fruit a
plant’s warmest part. The reproductive
organs are safely nestled within this region
of the plant. Pollination from bees, insects
and birds takes place here. From seed to
soil and back to seed, a plant develops
from one cycle and life stage to the next.
Leaves, along with the stem that connects them, guide the plant’s rhythmic
processes. They breathe for the plant,
regulating its life flow and keeping it alive
and active from moment to moment. The
leaves also take in and collect energy from
the sun. Through photosynthesis, the
sunlight activates the development of chlorophyll, the green pigment in plants used
to make carbohydrates. From this process
the plant’s life development begins.
Three parts to skin
Skin has three layers: the epidermis, dermal
and subcutaneous. Dr. Steiner showed that
the skin, like the whole human system, is
organized by the three-fold system. The
skin’s outer layer, the epidermis, represents the skin’s nerve-sense system, while
the middle, dermal layer is its rhythmic
system and the lower, subcutaneous layer
functions as the metabolic-limb system
(see fig.3).
A person comes into direct contact
with his or her world through the epidermis. Nerve endings living here give the
skin its sensory abilities to feel warmth and
coolness, pain and pleasure. As the cells in
winter-spring 2009
21
this part of the skin lose life, they naturally
become dense, dry and flat. Nonetheless,
they remain essential, helping to hold in
water and protect the skin layers below
from becoming dehydrated and vulnerable to foreign substances.
The skin needs warmth, protection and
energy. The metabolic-limb system, found
in the skin’s lowest, subcutaneous layer,
holds the skin’s fat cells and provides the
skin with food for healthy development.
When skin is balanced, it shows! The
middle, dermal layer of the skin mediates
between the others, keeping the entire
organ in a constant rhythm. Collagen,
elastin, blood and lymph capillaries can
all be found here. Each supports the essential exchange of oxygen and warmth
throughout.
Making a difference
Real health and beauty come from the
inside and the outside. In its natural state,
the skin is healthy and balanced. But
its condition can easily slip when other
factors come into play, such as internal
and external environmental elements,
a change in lifestyle or a transition
to a new life stage. The result could be a
type of inflammation, such as acne,
or a state of inactivity in the form of
dry, prematurely aged or eczema-skin.
At this point the natural world can
help heal. When skin becomes hardened
and dry, it loses movement and development. Oils from the flowers, fruits and
seeds of plants such as almond and wild
rose bring warmth and energy into the
skin. On the other end of the spectrum,
inflamed skin is characterized by an overabundance of activity. The root of a plant,
such as the rhizome of an iris, quiets and
regulates the skin.
A plant’s power
Many plants harbor special healing
powers. When searching for these, Dr.
Steiner focused on what was unique about
a plant. He discovered that when a plant
does something in a different way than
others, it reveals a special healing quality.
In this location, where the special features
can be found, the plant’s energy is visibly
concentrated.
For example, the sweet almond plant
creates its precious oil within its seed,
known as the almond nut, thus showing
itself to be a soothing plant with a sensitive
side. “When the almond begins to grow,
it is like any other fruit,” explains holistic skin care expert and esthetician Lilith
Schwertle. “Its kernel or seed is inside,
and it is protected by an outer shell and
fruit. At a certain point, however, this
fig.3 – Our Skin
NERVE-SENSE
epidermis
RHYTHMIC
dermis
METABOLICLIMB
subcutaneous
22
we magazine
development process stops. Whereas in
most plants the energy would continue
to move upward, into the fruit, in the
case of the almond, all of the plant’s
strength is sent into the seed, where it
is stored in the form of vitamin- and
essential-fatty-acid-rich oil.” This oil is
warming. It contains the light, movement and development processes of
the plant. Like a person with sensitivities, the almond plant must care for its
inner self—protecting from the outside
and strengthening from within. Sensitive
skin can benefit from the nurturing support that the almond provides.
Inside the perfect product
Plants and their parts can be taken in by
the skin in a multitude of forms, depending
on the plant’s properties and its purpose in
the end product. Oils, plant extracts and
essential oils are vehicles for delivering a
plant’s healing properties and their messages into the skin.
Oil from plants, such as rosehip seed,
peach kernel, plum kernel, sea buckthorn,
sunflower and sesame seed, feed the skin.
The skin’s fat cells are made up of fatty
acids like those in plants, so the skin can
easily take in and use all that they provide. Oils rich in essential fatty acids, such
as those used by Weleda, are especially
compatible with and well received by the
skin. They nourish it with a nutrient-dense
cocktail of vitamins and antioxidants,
which support cell-regeneration and longterm health.
Plant extracts—which result when
the purest and freshest plants are combined with a mixture of water and
alcohol and left
to naturally blend—
easily transfer information
and health benefits into the
skin. Water and alcohol act
as the messengers. “The alcohol, in partnership with water,
takes information out of the plant
tissue and delivers it into the skin more
effectively than water can on its own,”
says Hilton. “Many are concer ned
that alcohol will dry out the skin,” she
explains. “But the opposite is true. In a
small dose, such as that found in plant
extracts, it helps water hydrate the
skin. What’s more, the alcohol
helps to preserve the end
product.”
Essential oils have
many key roles. Their
frag rant, therapeutic
properties go beyond
the physical to care
for and heal the whole
body. T hey are als o
known for their circulationsupporting, wound-healing
and anti-bacterial effects.
Even further, like alcohol,
they have special preservation
properties that help to keep a
product alive and fresh.
When these caring, nourishing, healing substances are brought
together in a bottle, a rich blend of
beauty is captured. The living qualities and rhythm in plants perpetuate
within us. Through plants we move
closer to a place of balance and, quite
naturally, beauty. jb
winter-spring 2009
23
© 2008 Weleda, Inc.
BIO DY NAMICS ®
TM
Give your baby a nice, warm
calendula hug.
Feeling at home:
cultivating calm
and comfort
Calming, balancing and delicious.
Calendula flowers and babies just go together. We farm
calendula because it has powerful healing abilities, yet
it’s as gentle on skin as a flower can be. Your baby is
born with thin skin that needs special care. That’s why
we use calendula to wrap them in a layer of warmth
and protection. It supports healthy and harmonious
development from one end to the other. It’s as if nature
designed her just for little ones.
Lavender flowers and the arom a therapeutic essential oil that comes from
them soothe the body and the mind.
When applied to the skin, the oil helps
treat conditions aggravated by stress,
and when eaten, the flowers impart a
distinctive flavor and fragrance that fill
the senses far beyond taste.
“Lavender flowers pick you up and
take you with them,” declares Michael
Straub, head of Medicinal Plant Research
& Cropping for Weleda Naturals. “The
smell is nice. The taste is nice. You can
really feel the effects of lavender.”
The strength and healing properties of lavender come from the entire
plant. It solidly grounds itself in the earth
with its roots, which reach deep into the
soil to take in the water it needs. This
allows it to survive in very dry areas over
a long time. Above ground the plant
is light, and its flowers move upward
toward the sun.
What’s more, lavender and its many
benefits are easy to attain. With good soil,
Dig a little deeper at cultivatingbeauty.com
winter-spring 2009
25
BIO DYNAM ICS ®
since part of Weleda’s social responsibility
is to help developing countries. But he said
we must grow our lavender organically
and eventually become Biodynamic ®.”
Given the excellent soil, favorable weather
conditions and good people in Moldavia,
it is easy to ensure the best lavender for the
highest-quality products.
Organic comfort from the inside
Along the eastern edge of Weleda’s
Biodynamic® Medicinal Plant Gardens,
a visitor center offers pampering to guests
Cultivating calmness at home
a little water and a lot of sun, the flowers blossom prolifically. “Here in Weleda’s
Biodynamic® gardens [located in southern
Germany], we have good, brown soil,”
says Straub. “When the lavender plant
starts to flower, we fertilize the plant with
powdered quartz, a mineral. This natural
fertilizer helps the plant take in and use the
warmth, light and power of the sun. It is
very important for lavender to have sunlight because it gives the plant its form.”
whole body’s health and well being. Since
2003, Weleda has supported the rural land,
people and economy of Moldavia. “Weleda
came to us for our lavender,” explains
project manager Bob Ethrington. “Bas
[Schneiders, managing director of Weleda
Naturals] was extremely helpful from the
very beginning. He wanted to support us,
Organic comfort from the outside
The rich, black soil in Moldavia nourishes
wide expanses of greenery. Here a single
patch of organic lavender fields—stretching across 450 acres—emits the flower’s
soothing scent. This joint project between
Weleda and a local partner, Resendjer,
yields pure lavender oil. Everything from
soil and seedling through the cultivating,
harvesting and distilling is managed by one
integrated and quality-controlled system.
Weleda blends this lavender essential
oil, and its therapeutic effects in skin care
and medicine products to enhance the
26
we magazine
Biodynamic ® and organic gardening expert and agricultural engineer
Michael Straub gives guidance on
bringing lavender to life. From the
comforts of a windowsill or a small
garden, lavender can grow—simply
and beautifully.
1. Begin with a young, organic Laven-
dula angustifolia (English lavender)
plant or propagate on your own with
seeds or a cutting (without roots) from
an existing plant.
in the form of wholesome, fresh-from-thegarden food and skin care. Professional
cook and recreational gardener Brigitta
Ulmer is at home here in the organic
kitchen. Having grown up around her
family’s restaurant and their large, organic
garden, her passion for cooking is well
cultivated. “Cooking with organic ingredients is best,” says Ulmer. “It is better
for our health and better for the environment.” With the garden as her pantry,
she whisks and blends each creation with
her hands and heart. jb
6. In the spring and summer seasons,
water your lavender once a week as
needed. In the autumn and winter,
when the flowers are no longer blossoming, water it every three to four weeks.
7. While lavender needs little fertilization and provides itself with
pesticide protection, it is beneficial to
fertilize your plant between March and
April every year. Place 2 tablespoons
of an organic fertilizer in the soil,
2-5 cm deep.
2. Use a good gardening soil blended
8. Continue to care for your lavender, and enjoy its beauty, aroma and
benefits.
with at least two-year-old compost and
a minimum of 20 percent sand, which
helps to ensure that water does not
stay in the soil too long and become
stagnant.
To cultivate calm and comfort even further, or in
lieu of growing your own, cover yourself with
the beauty and benefits of lavender with Weleda
Lavender Relaxing Body Oil—ideal for use
after a shower or bath and before bedtime.
3. Plant in a pot that is large enough to
hold the roots, with a few extra inches
around in both height and width.
4. If growing your lavender from cuttings, cover with plastic and keep the
developing plant warm and wet but
away from direct sunlight.
Local residents in Moldavia reap the benefits
of Weleda’s organic lavender project.
5. As it begins to grow, keep it in a warm
and sunny place.
winter-spring 2009
27
© 2008 Weleda, Inc.
Organic lavender cake
From the gardens and kitchen of
er
Weleda Naturals and Brigitta Ulm
Serves 6
anean
Lavender is native to the Mediterr
have
ans
Rom
and
region, where the Greeks
ers
flow
d
drie
used it for centuries. The
organic
can be purchased in specialty and
p27).
stores or harvested at home (see
3 large eggs
1 c sugar
Method
mark 4.
1. Preheat the oven to 375° F / gas
2. Butter and lightly sugar a 6-inch
g
round cake pan or a suitable sprin
foam pan.
,
3. Mix together the eggs, butter, flour
the
of
baking powder and inside
vanilla bean in a large bowl.
TM
A sun wor shipper that
makes you glow.
n
4. Stir the apple slices, grated lemo
into
ers
flow
nder
peel and dried lave
the egg mixture.
5. Pour the batter into the prepared
pan, and bake for 30 minutes until
golden brown.
6. Leave in the pan until cooled to
room temperature and lightly warm
/ c flour
1 2
/ tsp baking powder
/ vanilla bean, insides
(about ½ tsp vanilla extract)
1 8
1 2
to the touch.
6 oz melted, unsalted butter
3 apples, peeled and sliced
(preferably Golden Delicious)
/ tsp grated lemon peel
(use organic)
2 tbsp dried lavender
flowers
1 2
and
7. Remove the cake from the pan,
.
cool
tly
allow it to sligh
8. Serve warm with fresh cream,
as desired, and enjoy!
Let the sun shine in! Sea buckthorn is a phenomenal
plant that harnesses the strength and radiance of the
sun and passes it on to you. The oil from Biodynamic®
sea buckthorn is chock full of vitamins and essential
fatty acids that are easily absorbed by your skin to
support its natural build-up process. It all means you’re
left revitalized and feeling like the little center of the
universe you are.
Dig a little deeper at cultivatingbeauty.com
28
we magazine
BIO DYNAM ICS ®
The buzz
of the future
Honeybees are devoted to their
colonies and hives. These invaluable animals—on which more than 90 food crops
rely for pollination—exemplify a familial approach, each working for the good
of the whole.
Since we last reported on honeybees
and the crisis they currently face, referred
to as Colony Collapse Disorder (CCD), the
threat of their severe endangerment has
remained. A recent survey by the Apiary
Inspectors of America revealed nationwide losses in honeybee hives of more than
36 percent between September 2008 and
March 2008, compared to a 31 percent
loss in the previous year.
Nevertheless, trends today show the
possibility of a renewed healthy state for
the bees and, with them, all of nature.
“There’s been more funding toward
research; many beekeepers are no longer
feeding their bees with [malnutritious]
corn syrup; and dangerous insecticides
30
we magazine
known as neonicotinoids have been
banned in France, Germany, Italy and
Slovenia,” observes Maryam Henein, codirector of “Vanishing of the Bees,” an
independent film scheduled to debut in
mid-2009. While the precise causes of
CCD remain a mystery, Henein has witnessed these changes over the two years
Gunther Hauk ensures his honeybees are
happy and healthy.
she and her team have devoted themselves
to highlighting the essential nature of bees
and exploring the world’s agricultural
landscape. “Commercial beekeeping will
change as the years go by,” she adds. “We
need to begin growing bee-friendly plants
and supporting local farmers.”
One such farmer, Gunther Hauk,
is founder of Spikenard Farm in central
Illinois. This 560-acre fledgling farm and
bee sanctuary, in transition from conventional to Biodynamic® agriculture, is
working to reverse the worldwide trend
toward bee loss, thereby caring for the
earth. “This is a safe haven for bees,” says
Henein referring to this place she sees
as an inspiration for others. “Spikenard
ensures their bees are happy by planting
many wild flowers and veggies that bloom
during different times of the year so that
there is always plenty of forage [food]
available for them.”
While surrounded by neighboring
fields planted with genetically modified
corn and soy (see p14 for more on GMOs),
Hauk is diligent about protecting his bees.
Since beginning his efforts a year ago, the
number of hives has doubled (thanks in
part to our we readers, who helped adopt
hives for their farm). “Our bee forage
fields have been planted and are untreated
with herbicides, and in the greenhouse
I started about 2,000 perennial forage
plants such as motherwort, anise hyssop,
catnip and Russian sage so that the bees
do not need to fly to neighboring GMO
fields for food,” reports Hauk.
By working with nature and all its
beauty, the bees can be saved. Hauk and
Henein give hope, showing that the honeybee cannot only be kept alive but can
also thrive. jb
Visit our we archives (Winter-Spring 2008,
Issue 3) for more on the honeybee and Spikenard
Farm, CCD and how we can affect change:
usa.weleda.com.
f!
Help the honeybee! Help yoursel
formula made
®
Lip Balm—a nourishing
ron
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We
of
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’ll help save an
With each purch
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by supporting organic
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honeybee education an
agriculture, as well as
to
® Lip Ba lm wil l be do na ted
each Weleda Everon
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200
100% of the sale from
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Spikenard Farm and wil
the Bee Sanctuary of
”
“Vanishing of the Bees.
U.S. $5 value
®
lm U.S. $5 value
Weleda Everon Lip Ba
your behalf
honeybee
the
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Donation from Weleda on
sav
Your difference d
r purchase will be donate
100% of the sale from you
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Be
“Vanishing of the
to Spikenard Farm and
it usa.weleda.com to
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Offer exclusively availab
only. Available from
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honeybee! Limited tim
order, and help save the
30, 2009.
January 1, 2009 – June
winter-spring 2009
31
OVER TH E COUNTER
than 100˚ Fahrenheit helps to keep the
skin moisturized and calm.
Aim to keep skin care relaxing and
fun. Massaging a baby with a nourishing
oil, playing a game while applying a cream
or letting a child care for him- or herself
helps encourage inner and outer balance.
Whole body healing
Joyful skin
Babies and children are open to
the world. They are receptive, taking in
new impressions from their environment.
In some cases, however, a baby might
have difficulty digesting all these stimuli.
Allergies and eczema can be the result.
The word eczema comes from ancient
Greek and means “to boil over.” True to its
definition, this itchy, dry, sometimes weepy,
red and rashy skin condition is the body’s
way of saying, “I am feeling overwhelmed.
Please help protect me.”
A Common Concern
The exact cause of eczema, also known
as atopic dermatitis or neurodermatitis, remains uncertain. But one thing is
sure—it afflicts many babies and children. “It is probably the most common
skin condition I see in children under 5,”
says Dr. Adam Blanning, a family practitioner in Denver, Colorado. According
to the National Institute of Arthritis
and Musculoskeletal and Skin Diseases,
32
we magazine
a research institute at the National
Institutes of Health, an estimated 20 percent of infants and children in the United
States experience symptoms. In most
cases there’s a direct link to allergies—
most notably those caused by food.
Water, soap, a lack of moisture, heat,
wind, wool, sweat, urine, nutritional products, laundry detergent and scratching can
also affect the skin, leading to eczema.
Additionally, when areas of the body such
as the knees and elbows of a child learning to crawl are in frequent contact with
the outside world, they can become prone
to irritation. Relief can be found in gentle
skin creams and oils for soothing, wholebody protection.
Comforting Care
Daily care with a natural cream or oil, free
of synthetic and over-stimulating ingredients, will help protect and strengthen the
skin. Bathing a baby every two to three
days, without soap, in water no hotter
As a practitioner of holistic, Anthroposophic medicine, Dr. Blanning believes in a
multi-faceted approach to supporting and
healing the skin. Rather than relying on
steroids, which suppress the eczema and
the body’s healing processes, he promotes
a natural approach.
To bring a patient’s entire body
toward greater, long-term health, he relies
on the gifts of homeopathic medicine. He
suggests that parents begin with topical
treatments, such as moisturizers made with
calendula (see sidebar). “If these don’t do
the trick,” he advises, “then a consultation
with a physician [ideally one who practices integrative medicine] is appropriate.”
Often he sees a child’s digestive system
as crucial in the cause and treatment of
eczema. Working from both the inside out
and outside in, Blanning considers each
patient individually.
He uses Weleda over-the-counter and
prescription medicines to treat food allergies, digestion and other conditions that
may be linked to the skin’s health.
The skin speaks for the whole body,
and it has a lot to say. Listening to its messages tells much. When parents see how
and when the skin reacts, they can help
minimize eczema’s effects. Over time and
with patience, a child can become less
reactive and more harmonious within and
with the world. dm and jb
For more information on Anthroposophic medicine
and holistic care, please visit: usa.weleda.com.
Nature’s healing touch
Weleda’s Biodynamic® gardens and
plant-based ingredients care for and
give sensitive and eczematic skin
what it needs.
Oils from the sun-ripened seeds
and fruits of sweet almond and
sesame. Pure plant extracts of biodynamically cultivated calendula and
organic chamomile. These are just a
few of the ingredients Weleda uses to
nourish, soothe and ease
sensitive skin.
A tepid soak with
Weleda’s Calendula Cream
Bath, followed by a soothing application of Calendula Oil, helps
the skin hold onto moisture.
When the skin is
especially dry and needs
protection, Calendula Baby
Cream offers relief.
For damp and
irritated patches of skin,
Calendula Diaper Care helps
to calm.
Inflamed, red, itchy and rashy
skin can be treated with
homeopathic and fragrancefree Calendula Ointment—
gentle enough for the most
sensitive areas.
Made for the entire
body and whole family, the
rich formula of Skin Food
eases areas prone to dryness, irritation and stress.
For more information on all
of these healing products and how
to care for your baby’s skin, visit
Weleda’s international baby world:
weledababy.com
winter-spring 2009
33
© 2008 Weleda, Inc.
Weleda Almond Facial Care
TM
One world
worldwide
for 88 years
on 5 continents
in 51 countries
supported by 1,800
dedicated employees
What we borrow from the earth
will put a smile on your face.
with 135 acres of
our own Biodynamic®
gardens throughout
the world
cultivating 300
species of plants
Save $3.00 on any one
MANUFACTURER’S COUPON
NO EXPIRATION DATE
WE-AF5
Retailer: Weleda will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud. Consumer must
pay all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash value 1/100¢. Limit one coupon per purchase. U.S. retailers send coupons
to: WELE/Universal, P.O. Box 22510, Hollywood, FL 33022-2510 Canadian retailers send coupons to:
WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid for:
Weleda Almond Cleansing Lotion, 2.6
OZ; Almond Moisture Cream, 1.0 OZ;
Almond Intensive Facial Cream, 1.0 OZ;
Almond Facial Oil, 1.7 FL OZ; Almond
Facial Masque, 1.1 OZ
Weleda Iris Facial Care
Save $3.00 on any one
MANUFACTURER’S COUPON
NO EXPIRATION DATE
WE-IF5
Retailer: Weleda will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud. Consumer must pay
all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions
will be accepted. Cash value 1/100¢. Limit one coupon per purchase. U.S. retailers send coupons to: WELE/
Universal, P.O. Box 22510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/Universal
Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid for: Weleda Iris Cleansing
Lotion, 3.4 FL OZ; Iris Cleansing Lotion
Classic, 3.4 FL OZ; Iris Facial Toner,
3.4 FL OZ; Iris Moisture Cream, 1.03
OZ; Iris Day Cream, 1.03 OZ; Iris Night
Cream, 1.03 OZ
sustaining more than 10
Fair Trade partnerships
yielding more than
400,000,000 sweetscented Roses
in Turkey
caring for the
endangered Ratanhia
plant in Peru for over
40 years
Almonds, wild roses and irises all spring from the amazing
earth beneath our feet. But, each one does something
different to make different faces happy. That’s why
there’s a complete collection of Weleda Facial Care for
all skin types. We use almond for sensitive skin, iris for
normal and combination skin and wild rose for prematurely
aging skin. Who knew the earth could make your face
feel so good?
Dig a little deeper at cultivatingbeauty.com
producing over 4,000
Anthroposophic and
Homeopathic medicines
and more than 100
personal care products
all for 1 person—you
Weleda Wild Rose
Facial Care
Save $3.00 on any one
MANUFACTURER’S COUPON
NO EXPIRATION DATE
WE-RF5
Retailer: Weleda will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud. Consumer must
pay all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash value 1/100¢. Limit one coupon per purchase. U.S. retailers send coupons to:
WELE/Universal, P.O. Box 22510, Hollywood, FL 33022-2510 Canadian retailers send coupons to: WELE/
Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON M1B 5M5 Canada Coupon valid for: Weleda
Wild Rose Cleansing Lotion, 3.4 FL OZ; Wild Rose Facial Toner, 3.4 FL OZ; Wild Rose Moisture Cream,
1.0 OZ; Wild Rose Day Cream, 1.0 OZ;
Wild Rose Night Cream, 1.0 OZ; Wild
Rose Intensive Eye Cream, .34 OZ; Wild
Rose Intensive Facial Oil, 30 x 0.01 FL
OZ; Wild Rose Intensive Facial Masque,
1.07 OZ
Weleda Sea Buckthorn
Body Care
Save $2.00 on any one
MANUFACTURER’S COUPON
NO EXPIRATION DATE
WE-SB5
Retailer: Weleda will reimburse you the face value of this coupon plus 8¢ handling, provided you and your
customer have complied with the terms of this offer. Any other use constitutes fraud. Consumer must
pay all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash value 1/100¢. Limit one coupon per purchase. U.S. retailers send coupons to:
WELE/Universal, P.O. Box 22510, Hollywood, FL 33022-2510 Canadian retailers send coupons to:
WELE/Universal Unit 7-262, 91 Rylander
Blvd., Scarborough, ON M1B 5M5
Canada Coupon valid for: Weleda Sea
Buckthorn Creamy Body Wash, 7.2 OZ;
Sea Buckthorn Hand Cream, 1.7 OZ;
Sea Buckthorn Body Lotion, 3.4 FL OZ;
Sea Buckthorn Body Oil, 3.4 FL OZ
Weleda Calendula
Cream Bath
Weleda Calendula
Shampoo & Body Wash
Weleda Calendula
Baby Cream
Weleda Calendula
Diaper Care
Save $2.00 on any one
MANUFACTURER’S COUPON
NO EXP DATE
FREE COUPONS ON REVERSE SIDE
Save $2.00 on any one
WE-CS5
Retailer: Weleda will reimburse you the face value of this coupon
plus 8¢ handling, provided you and your customer have complied with the terms of this offer. Any other use constitutes fraud.
Consumer must pay all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions will
be accepted. Cash value 1/100¢. Limit one coupon per purchase.
U.S. retailers send coupons to: WELE/Universal, P.O. Box 22510,
Hollywood, FL 33022-2510 Canadian retailers send coupons to:
WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON
M1B 5MB Canada Coupon valid for: Weleda Baby Calendula Cream
Bath, 6.8 OZ; Weleda Baby Calendula Shampoo & Body Wash, 7.2 OZ
Weleda Birch
Body Scrub
Weleda Birch
Cellulite Oil
MANUFACTURER’S COUPON
NO EXP DATE
WE-CB5
Retailer: Weleda will reimburse you the face value of this coupon plus 8¢ handling, provided you and your customer have
complied with the terms of this offer. Any other use constitutes
fraud. Consumer must pay all applicable taxes. Coupons not
properly redeemed will be voided. NO DOUBLING and no reproductions will be accepted. Cash value 1/100¢. Limit one coupon
per purchase. U.S. retailers send coupons to: WELE/Universal,
P.O. Box 22510, Hollywood, FL 33022-2510 Canadian retailers
send coupons to: WELE/Universal Unit 7-262, 91 Rylander Blvd.,
Scarborough, ON M1B 5MB Canada Coupon valid for: Weleda
Calendula Baby Cream, 2.6 OZ
Weleda Skin Food
Save $2.00
Save $2.00 on any one
MANUFACTURER’S COUPON
NO EXP DATE
WE-BB4
MANUFACTURER’S COUPON
NO EXP DATE
WE-SF4
IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE
the
FIM
POSTNET
barcodes.
They are only valid as printed!
Retailer:
Weleda
willand
reimburse
you the face value
of this coupon
plus 8¢ handling, provided you and your customer have comSpecial care must be taken to ensure FIM and POSTNET
areoffer.
actual
size
AND placed
properly on the mail piece
plied withbarcode
the terms of this
Any other
use constitutes
fraud.
Consumer must
pay all applicable taxes. Coupons not properly reto meet both USPS
regulations
and REDUCE
automation
compatibility
standards.
IMPORTANT:
DO NOT
ENLARGE,
OR
MOVE
the
FIM
and
POSTNET
barcodes.
They
are only valid as printed!
deemed will be voided. NO DOUBLING and no reproductions will
be accepted. Cash value 1/100¢. Limit one coupon per purchase.
Special care must be taken to ensure FIM and POSTNET
barcode
areto:actual
size AND
properly on the mail piece
U.S. retailers
send coupons
WELE/Universal,
P.O. Boxplaced
22510,
Hollywood, FLstandards.
33022-2510 Canadian retailers send coupons to:
to meet both USPS regulations and automation compatibility
WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON
Retailer: Weleda will reimburse you the face value of this coupon
plus 8¢ handling, provided you and your customer have complied with the terms of this offer. Any other use constitutes fraud.
Consumer must pay all applicable taxes. Coupons not properly redeemed will be voided. NO DOUBLING and no reproductions will
be accepted. Cash value 1/100¢. Limit one coupon per purchase.
U.S. retailers send coupons to: WELE/Universal, P.O. Box 22510,
Hollywood, FL 33022-2510 Canadian retailers send coupons to:
WELE/Universal Unit 7-262, 91 Rylander Blvd., Scarborough, ON
M1B 5M5 Canada Coupon valid for: Weleda Birch Body Scrub, 5.1
OZ; Birch Cellulite Oil, 3.4 FL OZ
Gardeners cultivate beauty and care for the
earth at Weleda’s Biodynamic® Medicinal Plant
Gardens in Wetzgau, Germany.
M1B 5M5 Canada Coupon valid for: Weleda Skin Food, 2.5 OZ and
1.0 OZ
NO POSTAGE
NECESSARY
IF POSTAGE
MAILED
NO
IN THE
NECESSARY
UNITED
STATES
IF MAILED
IN THE
UNITED STATES
BUSINESS
REPLY PALISADES
MAILNY
PERMIT NO. 42
BUSINESS
MAIL
POSTAGE WILL BE REPLY
PAID BY ADDRESSEE
FIRST-CLASS MAIL
PERMIT NO. 42
PALISADES NY
FIRST-CLASS MAIL
POSTAGE WILL BE PAID BY ADDRESSEE
WELEDA NORTH AMERICA
PO BOX 675
WELEDA NORTH AMERICA
PALISADES NY 10964-9901
PO BOX 675
PALISADES NY 10964-9901
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Weleda products are FULL of
the highest quality, pure and
natural ingredients for your body.
Weleda products are FREE
of synthetic preservatives,
fragrances, colorants, raw
materials derived from mineral
oils and parabens. Additionally,
Weleda never tests its personal
care products on animals.
Weleda has pioneered the use
of Biodynamic® and organic
ingredients in skin care and
medicines to promote natural
harmony and health.
For 88 years…
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