Jen Cook - Inside Chappaqua

Transcription

Jen Cook - Inside Chappaqua
September/October 2010
Our Town’s
Bravest Daughter:
Jen Cook
How the
9/11 Memorial
Found its Home
The “New”
New Castle Media Center
Meet a Chappaqua
Roller Derby Mom!
Maggie Mae Visits the
Ever Delightful
Jean Craighead George
FUNDRAISER “Save The Dates!”
• Chappaqua Table Farm Market, 9/11
• Feed Me Fresh - An Edible Evening at Ivana Farm, 9/25
• Food Bank’s Quest to End Childhood Hunger, 10/21
• NCHS Antiques Show, Westorchard, 11/6 and 11/7
September/October 2010 Inside Chappaqua
1
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September/October 2010 Inside Chappaqua 2
September /October 2010
insidechappaqua.com
How the Role of
FEATURES
Firefighter
Local Hero Reinvents Herself...Again!
has changed over the years. 13
Volunteer Firefighter and Chappaqua entrepreneur Jen Cook shares
For our story,visit
important life lessons gleaned through the years plus her recipe for success. www.insidechappaqua.com by Vicki de Vries
22 How the 9/11 Memorial Finally Found its Home
Democracy and common sense persevered. Best of all, visitors now have a
beautiful and peaceful setting in which to reflect and remember.
by Vicki de Vries
24 Tap Into Your Inner Artist!
22
New media is not just for the kids. The New Castle Community Media
Center, run by NCCTV, brings cutting-edge technology to aspiring filmmakers of all ages. by Marianne Campolongo
26 Not THAT Kind of High Roller
A Chappaqua mom embraces local Roller Derby and finds a way to keep
fit plus a great outlet for a competitive spirit! by Rich Monetti
DEPARTMENTS
4 Just Between Us
A Changing Chappaqua
24
In and Around Town
6 PTA’s TABLE to Market
by Beth Sauerhaft
8 120 Bridge Update
by Nina Markowitz
10 Feed Me Fresh and
Food Bank Fundraisers
by Pamela Brown
18 Your Health
Lose Your Belly Fat
26
ON THE COVER
Local experts weigh in about the
trouble with a spare tire and
what you can do about it.
by Sue Treiman
Chappaqua’s 20 Happenings
Jen Cook
• The 43rd Annual
Photo by
Bill Bramswig
bramswigphotography.com
New Castle Antiques Show
• Petticoat Lane Breathes New
Life in Downtown Chappaqua!
28 Gotta Have Arts
Local Kid Lands Role
with Adam Sandler
by Sarah Ellen Berman
30 Social Media
Jump Start Your Business!
by Kristen Ruby
32 Maggie Mae
Pup Reporter
My Lovely Visit with
Jean Craighead George
by Maggie Mae with Ronni Diamondstein
34 Last Thoughts
Change is in the Air
35 Advertisers
at a Glance
Become a fan of
Inside Chappaqua on
September/October 2010 Inside Chappaqua 3
JUST BETWEEN US
A Changing Chappaqua
Nina Markowitz reports. We’re all looking forward to a handsome and
I know that this past year, I’ve personally weath- finished entry way into
ered many changes. I face “half” an empty nest
downtown Chappaqua
in the fall, I started a new and challenging maga- and the official word is
zine title for Singles ( Single&smart and www.
we really are almost at
singleandsmart.com) and I’m embarking on new
the finish line. Hooray! friendships and new work associations. Never
There are other changes
underestimate how old and new relationships
we hope might slow
can impact your life. I like my routines, so when down. Many of us would
I rock the proverbial boat over here, I usually
rather not see Bill and
have a pretty good reason to. Either that, or have Hillary Clinton leave town, but should a move to
little choice but to. I bet most of you feel the
Bedford Hills come to pass, we’re ready to accept
same. In and around town, change is certainly in that too. the air–in a good way, thankfully.
Finally, in keeping with a Change theme, I am
From the infusion of new, vibrant businesses up proud to feature as our cover story, the changing
and down King Street, to the debut of the “new” hats of Jen Cook. Whether holding a fire hose or
New Castle Media Center, it’s clear that Chapa whisk or bottle of massage oil, Jen personifies
paqua is an ever changing hamlet. Certainly,
the idea that change is not only inevitable but is
there are some changes we wish would just speed vital to our survival. Jen talks openly and couraup…and that includes the 120 Bridge work, as
geously about the many life challenges she has
met head on. She clearly possesses a survivor
spirit most of us would do well to emulate. Jen
told me it was a dream of hers to be on the cover
of Inside Chappaqua. Glad we could help make
your dream come true, Jen!
“The only constant in life is change.” Heraclitus of Ephesus.
You Never Know
What You’ll Find
on the Shelves at
AUNTIE
PENNY
Wishing you all positive changes! www.insidechappaqua.com
September/October 2010
Volume 8, Number 1
Publisher and Editor
Grace Bennett
Associate to the Publisher
Design
Carine Feist
Dina Spalvieri
Contributors
Daniel Baitch, Sarah Ellen Berman, Pamela Brown,
Marianne Campolongo, Ronni Diamondstein,
Nina Markowitz, Rich Monetti, Kristen Ruby,
Sue Treiman, Vicki de Vries
Web Consultant
General Counsel
Bill Bramswig
Brian Hand
11 King Street • Chappaqua, NY 10514
914-861-2707
Monday-Saturday 9:30am-5:30pm
auntiepenny@optimum.net
September/October 2010 Inside Chappaqua 4
Inside Chappaqua™ is published 6 times a year, and is owned
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Mailing address: PO Box 643, Millwood, NY 10546.
Phone Number: 914-238-2600. Copyright © 2010.
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September/October 2010 Inside Chappaqua 5
An Independently Owned and Operated Member of The Prudential Real Estate Affiliates, Inc.
From Nearby Farm to Local Fork….
By Beth Sauerhaft
in helping the town become
What tastes better than a
more sustainable,” notes Laura
freshly picked tomato, locally
Ortiz, a member of the town’s
grown basil and a slice of fresh
Sustainability Advisory Board.
mozzarella cheese? Nothing
Local volunteers will help run
much and that’s why a group
the Chappaqua site and bring
of local residents is bringing
local artisans, musicians and
the TABLE Farm Market from
chefs to share their creations
Bedford Hills to Chappaqua this
and tunes at the market.
Fall. Combine freshly picked
The Chappaqua TABLE
and baked delicacies with the
Farm Market will begin on
already delicious mélange of
Saturday, September 11th,
fresh, gourmet food prepared by
from 10:30 to 1 pm at the
our local merchants and you get
a happy belly and a healthy and sustainable local train station. Pitching in to support the community resonates with the memories of this
economy tying us to our farm neighbors from
day 10 years ago. And the train station, as it
nearby counties.
has been historically, once again serves as the
TABLE Local Market in Bedford Hills specializes crossroads of the village, bringing people from
in local, regional, organic and sustainably grown city, suburb and countryside together for the
transport of people and goods. The market will
food. It connects farms to families by merging
community supported agriculture with the con- run on Saturday mornings from 10:30 to 1:00
pm through September, then from 9:00 – 1:00
venience and choice of a local market. “We give
pm from October through November 2010. It
our customers choice while also preserving the
will resume at the Chappaqua Train Station in
goal of supporting local, organic farms, 88% of
which are located within 200 miles of our store,” the spring.
says TABLE owner Cynthia Brennan.
Chappaqua’s TABLE Farm Market is looking for
“Connecting these farmers with the Chappaqua volunteers to serve on a variety of positions.
Bring your enthusiasm down to the train station
community was a natural development in our
and commit to our community market on one,
mission of building the market for local and
two or all Saturdays between September and
organic food.” Because this market will be comNovember. Interested? Email chappaquafarmersmunity focused, it is an important next step
market@gmail.com.
Cell: 914-602-8199
Office: 914-238-4766
www.houlihanlawrence.com
sbaron@houlihanlawrence.com
Sena Baron
Licensed Associate Real Estate Broker
Exclusive Affiliate of Christie’s Great Estates
September/October 2010 Inside Chappaqua 6
A number of shares in a Community Supported
Agriculture (CSA) program can be purchased on
a first come, first served basis directly from TABLE Local Market. Shares will be comprised of
fresh items from multiple farms and will be distributed during the Chappaqua farmer’s market
on Saturdays. For more information, contact
TABLE Local Market directly at (914) 241- 0269
or mailto:cynthia@tablelocalmarket–be sure to
mention you are from Chappaqua’s TABLE
Farm Market!
HoulihanLawrence.com
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September/October
2010
Inside
* Source: WPMLS, 1/1/2010 - 7/1/2010, All Properties Sold, Chappaqua School District.
As Listing Agent, Selling Agent
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Chappaqua 7
120 Bridge Work: Hopes High for Completion in 2010
By Nina Markowitz
The ongoing Chappaqua
rolls around, Gerrard
bridge construction has
hopes the bridge will
caused a town full of
be smooth and have
headaches. Construction
all three lanes open for
began in late September
use. However, she does
of 2008 and–with shorts
acknowledge the posbreaks in between for
sibility of work on the
winter and budget
bridge extending into
concerns--rambles on.
spring.
New Castle Town Supervisor Barbara Gerrard,
"We're hoping it will
who has worked hard to
only be part of the
keep the project moving According to Gerrard, “the aesthetic work, which may linger into the aesthetics, like finishas smoothly as possible, spring, is not expected to impact traffic.”
ing the stonework,"
has hope the bridge will
she said. "There may be
enable it to have two way traffic
be completed soon. "It's a major at all times was to have three
lighting fixtures that have to be
project, separating the two
lanes," Gerrard explained. "That added. But we're hoping all the
parts of town," Gerrard said.
lanes of traffic will be open by
way they can be demolishing
"It's been under review and
the end of this year."
one lane while the other two
consideration for more than
were still active."
ten years."The careful planning
The issue of the bridge conwas itself a struggle. With the
struction has been about more
Construction–headed by the
bridge badly deteriorated, there Conti Group–included dethan potholes and weaving
was no question that it needed molishing and reconstructing
through florescent cones. With
a makeover. But the extent
two thirds of Chappaqua's
lanes, replacing huge support
of the changes was a cause of
population on the side of west
beams, and placing stones on
much debate.
the retaining walls to maintain side town, and the rest of the
population and emergency
the bridge's charming look.
Chappaqua seemed split in
While this seems like a laundry responders on the east side of
two: the historical group that
town, the bridge acts as an oblist of giant tasks, Gerrard bepreferred the bridge as it was,
lieves the work is likely to wrap stacle between them. Increased
natural charm and stonework
up not too far behind schedule. traffic and lane closures due
preserved; and the second
to construction could possibly
group which called for a pracdelay help from crossing to the
"It could conceivably be comtical expansion of the bridge
other side of town. "It's a big
pleted by the end of the confrom two lanes to three and
struction time for this year, like deal when you can't get your
complete modernization.
the end of November of 2010," responders to two thirds of
the population," Gerrard said.
she said. "If the weather holds
Asthetics aside, the biggest
The bridge construction also
and a lot of other things work
change the bridge will undergo out." The original plan estimat- includes adding an additional
is the addition of a third lane.
ed construction to be complet- waterline underneath the
Gerrard hopes this will reduce
ed by September 2010, or even bridge. "It would give support
traffic in the town dramatically. earlier. The new, later estimate if there's any problem with the
waterline over here. There will
is due to rainy weather that
"The only way they could build
be a supplemental waterline it
prevented work on the bridge.
the bridge and [simultaneously] By the time the new deadline
could go to."
September/October 2010 Inside Chappaqua 8
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The waterline was paid for by the town of Chappaqua. The bridge, which costs $19 million, was
paid 80% by the Federal Government and 20%
by the State Government. Data and figures aside,
the construction has had very real impacts on the
lives of residents.
"[When construction stopped], everyone was
forced to drive by the portable walkway as well as
the unfinished, unattractive construction site that
left one of the busiest intersections in Chappaqua
with narrow lanes and heavy traffic," said lifetime
resident Alexandra Ferrari. "Not to mention how
that is the first thing people see entering our
town." Maggie Goldberg, who works the counter
at Pizza Station located just next to the bridge,
commutes to work from Ardsley and drives
through the construction twice per day.
"It's pretty bumpy and narrow," she said.
"The sooner they get it finished, the better."
Your Inner Champion!
Discover
Mommy and Me
Pre-school
Boys & Girls
Recreation
Competitive Teams
Birthday
Parties
Nina Markowitz graduated in June from the University of Miami with a degree in International Studies 170 Hunts Lane · Chappaqua, NY 10514 www.worldcupschools.com and Print Journalism. An Armonk resident, Nina is
moving to Stockholm, Sweden, this fall to work at the Call 914‐238‐4967
American Embassy.
September/October 2010 Inside Chappaqua 9
“Feed Me Fresh, An Edible Evening”
By Pamela Brown
Healthy, organic, and homegrown is the cornerstone of
Feed Me Fresh (FMF), a yearround, garden-to-table, sustainable nutrition program at
the Mount Kisco Child Care
Center. “People are interested
in serving their families fresh
food for its nutritional benefits
and supporting local farming initiatives. The children
at MKCCC are fortunate to be
in an environment where we
make this possible,” said Dottie
Jordan, Executive Director. Fresh delicious food from
local and regional farms takes
center stage. At MKCCC’s 6th
annual “Feed Me Fresh–an
Edible Evening.” The event,
taking place September
25th from 6:30-10 p.m. at
Ivanna Farms in Bedford
Corners and co-chaired by
Lauren Schwarzfeld and Lauren
Wysmuller, benefits MKCCC’s
scholarship program. “It’s a
fun night with lots of delicious
food, great music, and silent
auction. It’s a great way to sup- child care facility for children, port the children,” said Jordan. 3 months to 11 years, whose
mission is providing safe,
Seasonal tastings will be ofaffordable, and exceptional
fered by chefs from area restau- care and education to a dirants, including Cafe of Love,
verse group of children of the
Crabtree's Kittle House, The
working families of northern
Flying Pig on Lexington, Myong Westchester county. "It's our
Private Label Gourmet, and La deep conviction the Center
Tulipe Desserts. Cynthia Bren- should maintain a richly
nan's Table Market is catering
diverse population that reflects
the event. Also, the following
the makeup of our community
are being honored for their
in an environment that fosters
commitment to MKCCC: Pam
understanding, cooperation,
Moskowitz, Volunteer Coorand tolerance," said Jordan. dinator; Cynthia and Patrick
Brennan, of Katonah; parents
FMH highlights MKCCC's conand longtime supporters; and
cern with health and nutrition.
Mimi Edelman, of Katonah,
"The curriculum couples handsorganic farmer/educator and
on farming units with cookFMF creator. Moskowitz feels
ing classes based on seasonal
volunteerism is win/win for
offerings from our school-yard
both recipients and volungardens," she said. Daily,
teers. "It's hugely fulfilling
children eat fresh, homemade
seeing everyone involved walk
food; families are included
away enriched for their experi- through dinner nights, sharing
ences," she said.
recipes, and garden work.
FMF has changed the chilEstablished in 1971, MKCCC
dren's eating habits.
is a non-profit, non-sectarian
20th Annual Benefit to Fight Hunger Approximately 200,000 people are hungry or at risk of hunger in Westchester County. “Our mission is to lead, engage, and educate Westchester County in creating a hunger-free environment,”
said Katy Coppinger, Senior Director of Development of the Food Bank for Westchester (FBW). Established in 1989, it collects, warehouses, and distributes donated government and purchased
food to 200 Westchester County hunger relief organizations. FBW is pleased to announce Scott
Boilen, of Chappaqua, President & CEO of AllStar Marketing and Bruce Wilson, of Armonk, partner
at North Creek Advisors, recently joined its Board of Directors. “An Evening in Good Taste,
To End Childhood Hunger” takes place Thursday, October 21st, from 6 p.m. to 9 p.m. at
113 Westchester Avenue, White Plains. For more information, contact Coppinger at
(914) 923-1100. The Food Bank for Westchester is located at 358 Saw Mill River Road, Millwood,
NY 10546. For additional information, contact The Food Bank at (914) 923-1100 or visit
www.foodbankforwestchester.org.
September/October 2010 Inside Chappaqua 10
September/October 2010 Inside Chappaqua 11
September/October 2010 Inside Chappaqua 12
How Jen Cook Lives the Dream
By Vicki de Vries
that here they were
doing something so
tremendous yet were
so appreciative of us.”
If Indiana Jones were
in search of a female
counterpart, he could do
no better than to select
Jen Cook. While never
forced to flee the Temple
of Doom, Cook already
has had her share
of “nail-biting” moments—from becoming
a certified scuba diver
to taking flying lessons,
from being first runnerup in the New York Teen
Miss America contest to
driving a fire truck.
And those are only for
starters.
Residents of New Castle
will know Cook as the
president and founder
of Lighten Up Massage,
which she started in
1995. Ever since, she
has been on a crusade to
help people realize that
“massage therapy is for
everyday life because
Photo by Bill Bramswig
it relieves stress and
massage therapy school and
chronic pain and helps
then opened her own place in
the body to heal.” To celebrate
Chappaqua. But some people
the 15th anniversary, she renamed the business Chappaqua also know her as the generous, warm-hearted person
Wellness Center, which now
who volunteered her masprovides such related healthsage therapy skills to help the
oriented features as chiropractic care, nutritional advice, and clean-up volunteers after 9/11.
“They were the most meaningelectrolysis.
ful massages I’ve ever done,”
said Cook. “I could just feel the
Busy, Busy Hands
pain and sadness through my
A psychology major in colhands as I touched their bodies.
lege, Cook “just happened” to
Some of them would talk about
work for a massage therapist
what they had seen, and others
during her college years. Afwould just cry. It blew my mind
ter graduation, she attended
Then, soon after Hurricane Katrina hit
New Orleans, Cook
again felt compelled
to help: “Having the
opportunity to make
people feel less alone
and more hopeful,
just by simply being
there with water and
food was a time I’ll
never forget.” She
credits both of her
parents for instilling
in her a desire to help
people.
From Le Creuset Pan
into the Fire
Without a doubt, Jen
Cook is an inveterate entrepreneur,
someone who dreams
big and is willing to
take risks. While still
keeping her massage
therapy business in operation,
she enrolled in evening and
weekend classes at ICE, a wellknown culinary school in Manhattan. With a degree in hand,
Cook began working as a parttime personal chef—something
she had always wanted to do.
Then last summer, she worked
as an assistant chef on the TV
program “Top Chef.”
In the past year, Cook spent an
exciting two weeks with a master chef in Florence, Italy,
September/October 2010 Inside Chappaqua 13
to learn the art of pizza making. Upon returning to the
States, she decided to start a
mobile pizzeria that includes
a custom-made wood-burning
brick oven, which heats up to
850 degrees F. and can bake
four small pizzas in two minutes. Thus was born her outdoor pizza business aptly called
“Cooking With Fire.” Obviously,
for Jen Cook, the expression “If
you can’t take the heat, get
out of the kitchen” does not
apply, since she has sought
out heat in a very real sense
of the word.
coming a volunteer firefighter.
“Some of my best memories
are sitting with him in the fire
truck on parade days,” said
Cook. So, with a bucket of determination, this 5’ tall trailblazer applied as a volunteer
at the Chappaqua Fire Department, which was “very supportive” and doubtless, not a little
surprised, especially when she
announced she wanted to drive
Photo by Joanna Cirasella
“Having a very independent,
courageous and confident
mom has been the ultimate
gift in my life,” Cook said.
“She raised me and my brother, Chris [one year younger]
to follow our hearts and
dreams. And most importantly, to approach each new
task or challenge with the
mindset that whether you
reach the final goal or not,
you’ve just learned something you can take away and
build upon.”
And as if life weren’t exciting enough, this summer
Cook won a recipe contest
that required a video submission. The “prize”? Being a guest chef alongside
Bobby Flay on “Grill It,” [to
air September 19 on the
Food Network].
Now, could all of this passion for cooking be tied to
her last name? “Absolutely,”
Cook admitted. Kids would
tease her on the school bus
with the same question:
“What are you cooking for
dinner tonight, Cook?” Her
answer was always the same:
“Pizza,” one of her favorite
foods—“a universal food.”
Jen Cook with fellow culinary pal Jenny Kmiotek at a
Brick Oven Pizza party
Massage therapy… cooking….
Most people follow one main
pursuit but not Jen Cook,
whose enthusiasm for life and
ability to overcome challenges–
and sometimes hunt them out–
are bordering on legendary.
When her beloved grandfather,
a former fire chief, died ten
years ago, her way of coping
with the sad loss was by be-
the community, another important benefit for Cook is serving
as a role model. One day, while
driving the fire truck, she overheard a little girl shout, “Look,
Mommy, it’s a girl driving the
fire truck!” and the mother
reply, “You can do that too
someday!” It should be obvious
by now: Jen Cook also enjoys
breaking stereotypes, a trait
she credits to her mother, who
was the first female EMT in
Ossining.
the fire truck. “That was the
only issue,” Cook said, but one
she worked hard to overcome
by spending many evenings at
the firehouse studying every
detail of the fire truck.
To sum it all up, Cook added in
a humorous vein: “I can stand
the heat,” and “I not only can
start an oven fire, but I know
how to put one out.” Thank
goodness for multitasking.
Recipe for True Success
While being a female firefighter
is an exciting “ride” and helps
September/October 2010 Inside Chappaqua 14
This attitude encouraged
Cook and her brother to
“grab hold of everything we
can possibly fit into our lives.
This is why I follow my heart
with new ideas about how to
experience it all.” But “going for
the gusto” and breaking stereotypes, as important as they are,
still don’t measure up to what
Cook considers her supreme
calling in life—being able to
help people.
“Into Every Life,
A Little Rain Must Fall…”
It may be a truism, but every
successful person has learned
to deal with hardship in some
way. Cook said she and her
younger brother, Chris, had
Continued on page 16
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a wonderful childhood even
though her parents divorced
when she was 4 years of age,
and a few years later, her mother shocked family and friends
by revealing that she was a lesbian. “It was not spoken about
until my brother and I turned
11 and 12 years old [respectively],” said Cook. “We felt we had
to protect Mom from society,
but it was not a struggle for us
to personally accept her lifestyle choice.” In fact, “we were
not traumatized by it except
that there was a lack of acceptance by the parents of some of
our friends, by the school we
attended, and by family
members.”
of whom are struggling with
different kinds of issues. Many
parents and kids feel alone and
keep their struggles bottled up
inside like a secret poison that
hinders inner healing. Cook
believes that many parents
and teenagers could be suffering from Post Traumatic Stress
Syndrome due to 9/11: “Teenagers today were in elementary
school in 2001. Back then, the
sadness could be felt thick as
a fog.” Eventually Cook and
her father enjoyed a restored
relationship: “After a ton of
self-reflection and very difficult
personal growth on my father’s
part and mine, I realized my
Dad had been traumatized himself growing up. He needed love
and support too, and we healed
together.”
Jen Cook served on the panel at the UN
Peace Summit for Women in Geneva following 9/11. Pictured here with Linda Evans.
who said it would be a loss to
the community if she moved
away. “That just really touched
my heart!” said Cook, who is still
struggling to forgive the driver
whose gross miscalculation cost
her father’s life and left her and
her family devastated by the
Cook sees the silver lining in
incalculable loss. Four months
that struggle: “Mom’s being
later, Cook bought a 1955 Ford
‘different’ was a gift to us in
pick-up truck, which she still
A Point of No Return
the sense that both Chris and
enjoys driving around town.
Cook now has no regrets, exI are not prejudiced and are
But the truck is more than a
risk takers.” Learning to adjust cept for a tragically major one– novelty: it reminds her of her
August 9, 2007, the day her
to society’s unwelcoming attidramatic rescue when she tried
tude toward her mother and to father, Greg Cook, was killed by to commit suicide, and is a way
a car that drove ten feet down
the feeling of being treated as
to honor her father’s memory:
a sidewalk in Chappaqua before “Dad would always tell me, ‘I
different helped shape Cook’s
hurling him into a nearby glass really wish people would make
outlook: “The world is a much
window.
easier place to live and succeed
eye contact with passersby and
in, if you can accept all people in
smile.’” Now when she drives
spite of their differences and try Just the week before his death, down the road, everyone looks
Cook had decided to tell him, “I up at her and smiles at the
to find the good in everyone.”
forgive you, Daddy.” Ironically,
When turning 16, however,
truck. “I always smile back and
Cook felt so alienated from her they had arranged to meet in
think, ‘Dad, they’re finally dotown on the very day and at the ing it!’”
parents, especially her father,
very spot where he was killed.
that she tried to commit suicide. Fortunately, teenagers in a She also had planned to hug
Her estrangement and eventual
red Ford pick-up truck rescued him–“something she hadn’t done reconciliation with her father
since childhood” and now would taught Cook that “kids can
her from an oncoming train.
Eight months in a rehab hospi- never get to do.
come to understand their parOver 300 people attended Greg ents also have struggles, while
tal helped her to deal with her
emotional issues, although she Cook’s funeral. “The love and
parents can realize they’re not
angrily told her father, “I never support from not only friends
alone” in their battles with
but also strangers gave me
want to see you again!”
themselves and their kids.
the will and determination to
But not being able to hug her
remain in town,” Cook said.
“The reason I’m sharing this
father and say she had actually
personal revelation,” Cook said, News of the horrific accident
forgiven him is something Jen
“is to encourage families, many also reached Hillary Clinton,
Cook will always regret.
September/October 2010 Inside Chappaqua 16
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again, but I also can’t imagine who I would be
without my past.” Those very experiences–especially how she
handled them–have shaped her
ehas
THE MAGAZINE FOR NEW CASTLE AND BEYOND
sidpersonal
Today’s
life. And her
tragedy has made her more
Date_______________________
determined to help people, whether she’s at work
Ages 12 - 16
or involved with her other pursuits that put her
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errors
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488 - 2160
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some pizza dough.
Proof
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(please sign)
Please make indicated changes
Vicki de Vries is a freelance writer/editor living in
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classes and cooking.
members and non-members welcome
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September/October 2010 Inside Chappaqua 17
YOUR HE ALTH
Stuck with Your Middle?
How to trim down!
By Sue Treiman
If you’re feeling a bit long in the makes yesterday’s jelly donut
far more fattening today.
tooth, odds are you’re getting
wide around the tummy, too.
So Dr. Biones’ strategy is create
educated, aware and committed
As we age, metabolism slows,
muscle mass declines and, sadly, patients. Shunning the strict
no-carb rules of the Atkins diet,
the dreaded middle age spread
often debuts. The round-the-bel- she opts for foods that are low
on the glycemic index, releasing
ly bulge actually consists of two
layers, the subcutaneous fat lying their calories gradually. High
glycemic founds, causjust beneath
ing the most dramatic
the skin and
“You can not spot
fluctuations in blood
the deadlier
reduce…it’s a myth.” glucose and insulin
visceral fat.
Adam Pliskow,
levels, are avoided. They
Lying close to
New Castle
include white bread,
vital internal
Physical Therapy
potatoes and certain
organs, the
fruits. Starvation is
deepest fat
also verboten, since dramatic
layer can actively interfere with
reductions in calories can send
metabolic processes, wrecking
havoc with insulin levels and in- the body into a fat–protective
creasing the risks for high blood mode that can drop the metabolic rate by 25 per cent.
pressure and other conditions.
Dr.Briones designs controlledThat’s the bad news. The good
news is that the right tools can portion meals rich in vegetables and choc-full of lean prohelp anyone let the air–or the
teins to guard against the loss
fat–out of their spare tire.
of muscle mass.
“People can and do lose weight In addition to a sensible eating
well into their 40s and 50s,”
reassures Dr. Maria Briones, an plan, Adam Pliskow, owner of
attending physician in Cardiac/ New Castle Physical Therapy in
Millwood, prescribes regular
Orthopedic Rehabilitation
cardiovascular routines and
Services at The Burke Rehafrequent weight resistance exbilitation Hospital. “The thing
ercises. “If you want to get rid
is, the older you get, the more
aggressive you have to be about of the spare tire, you need to do
cardio work three to five times
weight loss. Once you’re 45 or
a week and strength train two
50 you have to be very into it
and know a lot to simply main- to three times, while controltain your shape.” Sadly, metab- ling your diet on an everyday
olism declines by an estimated basis. There’s no shortcut,”
five per cent per decade, which he insists.
September/October 2010 Inside Chappaqua 18
Pliskow and Dr. Briones agree
that quick-fix remedies hawked
on infomercials–from fat-melting pills to ab exercise machines
–just do not deliver.
“Opt for foods that are low
on the glycemic
index, releasing their
calories gradually.” Dr. Maria Briones
“You cannot spot reduce,”
Pliskow emphatically states.
“It’s a myth.”
He focuses on large muscle
groups routines, squats, leg
curls and others lower body exercises, to jump-start the burn,
also emphasizing core training
for people concerned about
their mid-sections. “I work on postural awareness
and isometric exercises for the
abdominals, which are basically the foundation of Pilates.
A simple stabilization exercise,
where you tighten up and draw
in the muscles just below your
belly button, offer the best
chance of reaching the deepest
corset muscles,” says Pliskow. Hastings on the Hudson residentSue Treiman, an Emmy Award
winning writer, TV producer and
online executive, is a Sunday
Business contributor to the New
York Post and runs her own communications business.
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September/October 2010 Inside Chappaqua 19
HAPPENINGS
43rd ANNUAL CHAPPAQUA ANTIQUES SHOW: Antiques AND Home Design
One of the most highly anticipated antique shows
in the Northeast, the Chappaqua Antiques
Show will be held on November 6th and 7th at the
Westorchard School. Now in its 43rd year, it will
feature over 50 top dealers from the region and
beyond. In addition, interior designers and interior space planners and raffle prizes and a mouthwatering homemade dessert table will make this
annual event a hit with guests of all ages and
interests.
Sponsored by the New Castle Historical Society,
the show raises important funds to support the
Horace Greeley House Museum and its rich calendar of educational activities for school groups
and community members. Event co-chairs Betsy
Guardenier, Lois Dannecker, Susan Blumenfeld
and Tess Cerra, with the help of honorary chair,
star chef Sandra Lee, and a dedicated team of 150
volunteers will hold the Society’s most important
event of the year. “More than ever, our homes are
havens for relaxation and a more home-centered
lifestyle,” says Guardenier. “Our honorary chair
Sandra Lee, pictured here, brings this idea to life
A Boon to
Downtown
Chappaqua
In a time when entire
blocks of Westchester are
seeing “for rent” and “lost
our lease” signs, there
is great news from King
Street in Chappaqua!
After 25 years at 1 King
Street, Petticoat Lane,
the luxury goods store
has moved into lovely
new quarters at 66 King
St. Owner Phyllis
Jacobson has transformed what was once
the Hyatt Auditorium
which housed a town
hall, auditorium and jail!
Enter the new “pretty-inpink” Petticoat Lane and
Phyllis will gladly show
you the small structure
“Big” Phyllis and “little”
Phyllis at the new, spacious
Petticoat Lane
at the back of the shop
which was likely the oneroom jail. To help make
an even more compelling
story, take a look at what
else is happening in the
neighborhood – although
some area businesses are
struggling in town, others are opening including
Cosmetic Boutique, Auntie
Pennies and Don Emilios
Mexican Restaurant. The
Petticoat Lane expansion
is the latest chapter in
this town’s smart bid for
economic growth.
September/October 2010 Inside Chappaqua 20
in her TV programs and
books. The Chappaqua
Antiques Show is one
place to find the best for
ourselves and our homes.
With its varied assortment of antiques—everything from jewelry,
rugs, prints, kitchenware
and furniture—our show
has truly something for
Food Network’s Sandra Lee
everyone, at every price The
chairs this year’s Antique Show.
point. And now, with
our emphasis on home
design, shoppers will find unique treasures and
inspired ideas on how to make them work in their
homes.”The popular “Gold in Your Attic” booth
features treasures donated and consigned by New
Castle residents to benefit the Historical Society.
This annual event is a favorite in the region and in
previous years has welcomed as honorary chairs
former President Bill Clinton, actress Vanessa
Williams, and singer-songwriter Dar Williams.
Maria Briones
M.D.P.C.
Internal Medicine & Weight Loss
Board Certified in Internal Medicine
Diplomate in Bariatric Medicine
344 Main St. Suite #103
Mount Kisco, NY 10549
Telephone: (914) 241-6249
Fax: (914) 241-6253
www.brionesweightloss.com
Email: mbriones@brionesweightloss.com
Office Hours by Appointment
Rosenthal JCC
Going Beyond in Early Childhood Education
Parenting Center
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September/October 2010 Inside Chappaqua 21
How The 9/11 Memorial Finally Found its Home
Making Michael Wolfensohn’s Dream Come True
By Vicki de Vries • Photos by Sylvain Côté
Readers may or may not recall
the details surrounding the
9/11 Memorial project, which
Inside Chappaqua covered in a
2004 issue. Now is a good time
to review a bit of history.
After the tragic events of September 11, 2001, many
citizens thought about
the need for a memorial,
but not everyone had
the determination of
Michael Wolfensohn, a
Chappaqua resident. In
December 2001, he had
contacted the City of
New York for steel from
Ground Zero to build
a 9/11 Memorial. Nine
months and scores of
phone calls later, he was
elated to receive two
18-inch eye beams.
A company in New
Jersey donated their
services to galvanize the
metal, which thus would
be preserved for at least
75 years. Wolfensohn and several friends then started Steel
Beams, Inc., a not-for-profit
organization to raise money for
a suitable memorial.
In February 2003, Wolfensohn
met with the Town Board, and
after several months of deliberation, the Board voted in favor
of building a memorial at
Duck Pond.
Sadly, a firestorm ensued when
a dozen or so neighbors protested, and by August, sued the
Town. Objections varied from
if a memorial were built, "it
would be as if Osama bin Laden
had won." Duck Pond would
become a "tourist trap" or
cause annoying traffic jams.
communities had done in building memorials proved helpful
in making his case for the
local memorial.
Part of the resistance, as
Wolfensohn sees it, was based
on a lack of understanding about the true purpose
of the 9/11 Memorial: "to
help people reflect on the
day [9/11] and to focus
on the warm feelings of
community and unity that
had surfaced during the
days and weeks after the
event. People had been
more patient and friendly
toward each other." In
January 2004, the lawsuit
against the Town was dismissed, and a month later,
the Town Board reopened
the site selection process.
For some odd reason, the
Board chose Duck Pond
as the site once again, but
then decided to drop it
altogether and search for
a new location. In October, the
A Rocky Road
"I went through six years of cra- Board began looking for a landscape designer and
ziness to convince people that
in February 2005, hired
building the 9/11 Memorial
was a good thing," Wolfensohn StevenYarbeck of Hudson &
Pacific Designs.
said. To his credit, he took the
objections in stride. "I never
took things personally," he said, A Time To Build
when people got very emotion- As the weeks and months
al and someacted rudely toward dragged by, no suitable site
for the 9/11 Memorial could
him. "You're entitled to your
opinion. I just disagree with it," be found. Until one day, while
stopped in traffic on Route 133
he would tell them. Instead of
near Gedney Park in Millwood,
arguing, he tried to build conTown Supervisor Barbara Garsensus. Studying what other
September/October 2010 Inside Chappaqua 22
rard "just happened" to glance
at the empty caretaker's house
scheduled for demolition. "It
struck me that the spot would
be ideal since it would resolve
the main problems which had
plagued the Duck Pond site, including parking." Things again
seemed to be moving in the
right direction. The Town Board
approved the spot at Gedney
Park, and Yarbeck continued
working on the design. Then
suddenly in December, the
Board voted 3 to 2 to build the
9/11 Memorial without using
the steel beams. Wolfensohn
felt crushed. "I told the Board if
they built the Memorial without the steel beams, then Steel
Beams, Inc. would not be able
to give them the $26,000."
How could there be a 9/11
Memorial without the authentic steel beams from Ground
Zero? Eventually, the Board
came around, but precious time
already had been lost. After the
Groundbreaking Ceremony on
September 11, 2007, Wolfensohn spent hours going over
every detail of the design
with Yarbeck.
The final design included the
two eye beams mounted on
gray granite platforms, a waterfall, fountain, and benches.
Trees, bushes, and flowers
would be added to enhance the
peaceful setting. The construction was coming along through
the dog days of summer. Just
before its completion, another
resident, Robert G. Coulombe,
then chair of the Town Board's
Memorial Committee, suggested adding a plaque with the
names of the 179 volunteers
who been part of the massive
relief effort from
New Castle. "Every
volunteer organization in New Castle
had assembled
trucks, blankets,
water and other
supplies. People
had traveled back
and forth to the
epicenter of the
tragedy to provide
whatever help they
could," said Barbara
Gerrard. Coulombe
himself had been
one among several
residents who had
helped to organize
the volunteers.
Not surprisingly, the Town
Board readily approved the
plaque. Wolfensohn said: "It
fit in perfectly with the whole
purpose of the memorial or
to bring to mind the sense of
community and unity that
had made friends of utterstrangers." A plaque was also
appropriate, said Gerrard,
because the effortsof those
dedicated people "should never
be forgotten."
A Special Dedication
On September 11, 2008, amid
much fanfare and press, close
to 400 people attended the
Dedication of the newly constructed 9/11 Memorial. Everyone who had worked hard to
make the dream a reality must
have felt great satisfaction.
Especially Michael Wolfenson,
who always would remember
what can be accomplished
when people work together for
the common good. Now, if anyone asks whether New Castle
has a 9/11 Memorial, residents
can point with pride to the one
built for the "entire commu-
nity" in Gedney Park.
This year, September 11 falls
on a Saturday. Why not plan
to visit the beautiful spot and
pause for a moment of silence?
[Note: The total cost of the
9/11 Memorial turned out
to be exactly $250,060, and
is being paid through a bond
that will extend until 2014.
Steel Beams, Inc., which raised
$26,500, gave it to the Town
Board to help defray costs.]
Vicki de Vries is a freelance writer/
editor who also teaches writing. The
opportunity to write an historical
drama for the sesquicentennial of a
town in the Midwest has helped her
more fully to appreciate the importance of local history and the need
to preserve it.
Photographer Sylvain Côté
resides in Westchester County
and is owner of Conad, an award
winning firm offering photography
among a few other business services. You can review his work at
ConAd.net. You can also reach him
at SylvainC@conad.net.
September/October 2010 Inside Chappaqua 23
New Media Keeps an
Old Medium Relevant
Article and Photo by Marianne A. Campolongo
“It used to be, ‘Wow, Johnny’s
on TV.’ Now everyone is there
with their flips recording everything and putting their kids
on YouTube,” said Barbara
Kornreich, New Castle Community Television (NCCTV)Board
President.
watching NCCTV’s traditional
programming on demand on
the web rather than on their
television, according to Kornreich. The emphasis on new
media recognizes the value in
alternative programming. “Peo-
In such an environment,
how does community television, whose mission is
to provide an outlet for the
community to produce and
broadcast their own content,
stay relevant?
By embracing new media,
becoming more visible, and
reaching out to community
members–whether they
want training in sophisticated video equipment and
editing techniques, or simple
movie software to fine-tune
their home videos.
and relevant to New Castle,”
said Executive Director Carrie Krams. Although it won an
award from the Alliance for
Community Media in 2008,
Treasurer Lyle Anderson says
he is already redesigning the
site to make it more of a
“community portal” where in
addition to uploading video
and photos, “people can comment, add suggestions, and
create their own channels to
personalize their experience.”
The new studio, which began
limited operations in midJuly with a grand opening
slated for September, provides
everything from a traditional
TV studio set-up with greenscreen, teleprompter, lights,
and multi-directional robotic
cameras that one person can
operate from a high-tech console, to iMacs equipped with
both simple movie-editing
software and the more sophisticated Final Cut Pro.
New Media and
a New Location
Barbara Kornreich (standing) and Carrie Krams
(seated) at the New Castle Community Media Center.
There is “a two-fold transiThe console controls multiple cameras in the studio. The
tion going on” at NCCTV,
top monitor shows one of the many virtual backgrounds Community members can
that can be substitued for the plain green screen and table
explains Kornreich: a growlearn to edit videos they take
in the studio.
ing emphasis on new media/
with their own cameras or
digital and the launch of
with a variety of cameras
a leading-edge public access
available at the studio—from
ple should not be intimidated.
center, the New Castle Comlarge professional models to
You don’t have to come in and
munity Media Center (NCCMC) do a half-hour show every
easier-to-operate “prosumer”
where community members,
video cameras that fit easily in
week,” says Kornreich. “We’ll
businesses, and organizations
help you turn your four-minute one hand. The current studio
can learn to shoot and produce video into something we can
at Horace Greeley High School
video for the Internet, mobile
will remain intact, as will NCshow on our website, on facedevices, video sharing sites,
CTV’s traditional programbook, and on TV.”
and television, right in town.
ming, which can now be shot
at either location. The studio
“The website will be like
Most viewers are already
at Greeley was off-limits to the
YouTube except super local
September/October 2010 Inside Chappaqua 24
rest of the community during
school hours. The new location at 400 King Street, Suite
2, in the shopping center at the
intersection of Route 120 and
Route 117, is open 9 am to 6
pm weekdays, and by appointment on Saturday, to make it
easier to schedule shooting and
editing sessions, workshops,
and community meetings
throughout the day, increasing
accessibility.
“The kid’s stuff is so great. It’s
quirky, fun and reflective of the
community, which is really what
it should be,” said Kornreich.
All ages are welcome but an
important goal of the new media center is to make it easier
for adults to get involved in
filmmaking, so more of them
can share their creativity with
the community too, tapping
into the town’s “vibrant, en-
gaged, talented community,”
said Krams. NCCTV has only
two full-time staff members
and several volunteers. Often,
community members request
someone to film their event,
unaware that the station often
does not have the manpower.
They do, however, have the expertise to teach more residents
how to film their own events,
and equipment to lend those
who need it. Krams and Kornreich said they hope the new
media center will encourage
more people to take advantage
of what they have to offer.
further encourage students
but you need not have serious
aspirations to get involved.
Tap Into Your Inner Artist
Much is still in the planning
stages as they prepare upcoming workshops. NCCTV has
been an incubator for the career of many Greeley students
who have gone on to top film
schools and they plan to offer
internship opportunities to
Marianne A. Campolongo, a freelance writer and photographer
(www.campyphotos.com) based
in Chappaqua, has been dreaming
about learning video. She cannot
wait to take her first NCCMC
workshop at a studio within
walking distance of her home.
The new media center is aimed
at aspiring filmmakers of all
ages who want to follow their
artistic vision as well as at community members who simply
want to learn how to record a
town or group event. For more
information you can check
out the website www.ncctv.org,
follow them on facebook New
Castle Media Center or contact
info@nccmc.com to receive news
of upcoming workshops.
kids’
tennis
All Ages • All Levels • All Dance
lessons
For ages 5 and up
multiple court clinics
8 week commitment
Classes Begin September 13
www.danceemotionsny.com
call 488 - 2159
584 North State Rd. Briarcliff
members and non-members welcome
www.clubfit.com
September/October 2010 Inside Chappaqua 25
Meet a Chappaqua
Roller Derby Mom!
By Rich Monetti
Suburbia Roller Derby
does not need a Jimmy
Dugan to dissertate on
the incompatibility of
skating and crying. But
when it's more than hurt
feelings at stake, a salty
discharge is certainly
tolerated in the "league"
Yonkers calls its "own."
One need only look to
Chappaqua Mom and
Suburban Brawl Jammer,
Jane "Lesley E. Visserate"
McManus, for the answer.
her past playing pickup
basketball with men. "I
figured it would be about
the same," she says. Signing on when this skater
owned league came to the
rink on Tuckahoe Road
in 2007, she regained the
outlet lost to pregnancy
and parenthood.
Roller Derby is an outlet
she recommends to any
woman who wants to escape the fitness paradigm
at the gym. "It's an awful experience where you
"Cry," she said of breaklisten to loud music and
ing her tailbone in 2008,
will yourself into losing
"I got back up and cona pound," she says.That's
tinued to jam because I
replaced with a comdidn't want to be a baby
petitive determination in
about it."The bravado is
which athletes practice
more a function of comPhoto by
Manish Gosalia
two to four times a week
petitiveness than the
for two hours each. Bouts
theatrics of the past. The
consist of two 30-minute
WWE component is gone, Lesley E. Visserate aka Jane McManus, getting ready to jam
against Hammer City at ECE on June 27.
halves, which have skatsays the ESPNNY columners on for fifteen, twoist, and bouts now consist
Likening it to controlling the
minute shifts. Either way, the
of skill, strategy and
football line of scrimmage,
centrifugal forces expended do
endurance.
it's about positioning, as legal
not put as big a dent in the effort as it might seem.
The objective is for each teams' contact is limited between the
shoulders and thighs. An elbow
two jammers to pass the op"It's exhausting," she says, and
position's four blockers, getting to the head is a major penalty
that
you
want
to
avoid,
she
having “puke” buckets handy
one point per pass. Otherwise,
says.
Her
introduction
came
is a comfort (even though she's
blockers play offense and
never needed one). Although,
defense simultaneously. "You're doing a story for The Journal
News
in
2006
on
a
Connectishe doesn't want to scare off
trying to assist your jammers,
women with fewer miles on
and at the same time, block the cut Roller Derby league. As a
lifelong athlete, it appealed,
their sports' resume. There are
other jammers," she says.
but she had reservations about women who have never played
the contact–until considering
September/October 2010 Inside Chappaqua 26
mean less competitiveness.
"Why would you be doing this,
if you don't want to be as good
as you can be," she asks. So an
injured "A" player can create a
welcome opening. Someone's
noticed you, she says, "and
that's the moment to shine."
But the dark side of black and
blues is lightened by the support found on the rink and a
camaraderie that's not at a loss
afterwards at the pub.
any sport, and after training for
a while, they become incredible
skaters, she says. Additionally,
there's room to learn on the "B"
team with the Backyard Bullies. It's a way for us to get our
younger players competition,
she says. Of course, the difference separating the A-team,
which will be competing in the
Eastern Regional Tournament
in September at The County
Center, is vast. If you're an
"A" player, you have a keener
awareness of pack movement
and a better understanding
of how the action will unfold,
she says.
"It's just completely wonderful," she says. It's a also a venue
in which moms can model
themselves in a role exhibiting
strength. "Kids love watching
their mothers do something
powerful," she says.
The same goes for contact.
Hitting isn't as effective if you
take yourself out of the play
and get passed. "It's contact but
with more purpose," she says.
Regardless, skill level doesn't
Nonetheless, kids know all
about the constraints on crying
in case mommy is knocked off
Rosenthal JCC
After School Programs
her bearings. "They know it's
part of the game," she says. As
for her husband, he plays tennis and her belief is that singular pursuits make for stronger
relationships when both partners have them.
Otherwise, new fishnets (which
are worn so the skin does not
get stuck to the surface in falls)
can add a little something to
the intramurals, she jokes.
How's that sit with fans attracted to the sexy power of Roller
Derby? Not sure, she concludes, you have to ask them.
The Derby in the Burbs at The
County Center is Sept 24-26.
Rich Monetti has been a freelancer since 2003. He is just fine
with the contact he gets with slow
pitch softball and rarely cries.
Le Jardin du Roi
French Bistro
Snack & transportation included!!!
Fun Specialty Classes
- For 4 year olds through 6th grade
- After school until 5:00 p.m.
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• Multi-media art • Hip Hop Dancers
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September/October 2010 Inside Chappaqua 27
GOTTA HAVE ARTS
Jake Goldberg: A Meteoric Rise
By Sarah Ellen Berman
Down to earth and movie
star do not normally appear in the same sentence.
In Jake Goldberg's case,
they do. This 14-yearold is the epitome of the
nonchalant movie star.
Although he has appeared
with Adam Sandler in
"Grown Ups," he remains a
typical low-key Chappaqua
teenager.
Goldberg's successful path
to Hollywood has been untraditional. Although he
does work with an acting
coach before auditions, he
has had no formal training. When he was in third
grade, his mother sent a
photo of him to the CESD
Talent Agency in Manhattan and the rest is history.
In Chappaqua, Goldberg
is Norberto Goldberg's
son. In the movie,
"Grown Ups," he is Adam
Sandler's son. The movie
is centered around the
adults, several of whom
have families. The kids
get together at a 4th of
July party and Goldberg
takes the lead. In the film
(as opposed to real life)
Goldberg said, "I have to
act like I'm a brat." His
work on the film was
very rewarding. "All the
actors in the movie were
an inspiration," he said.
How does schoolwork
fit into Goldberg's busy
life? Effortlessly. All
his work for NickeloJake with Adam!
deon was done after school in
the city. In May 2009, when
the movie was shot in Massachusetts, Goldberg
He began with a commercial for Verizon followed
worked with a tutor and remained in contact with
by an ad for the season finale of "The Osbournes."
all his teachers at Bell to insure that he completed
He played the voice of Pablo the Penguin on "The
his schoolwork. He is "very excited" about attending
Backyardagins"on Nickelodeon for five seasons.
Greeley in the fall.
After auditioning for the movie "Grown Ups," he
received a call back. The next step was a "table read" When contemplating the future, Goldberg said that
in LA where he read the script with the rest of the
he would, "like to pursue my acting." In the meancast. The next day he received a call saying that the
time he enjoys playing lacrosse and occasionally
role was his.
frequents the skatepark in Chappaqua.
HOWARD MEYER’S
ACTING PROGRAM
Personalized training for all
levels of experience.
Teen and Adult Classes in Pleasantville, NY
Fall Acting Classes begin the week of September 13th
Howard Meyer is endorsed by
Academy Award-winning actor Kevin Spacey
Call 914.962.8828
www.hmacting.org
September/October 2010 Inside Chappaqua 28
Back to School
Headquarters
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Monday-Sunday
Open Labor
193 Katonah Ave,
Katonah, NY
Day Weekend
914-232-0212 (near Blue Dolphin)
Monday-Saturday
41 S. Greeley Ave,
Chappaqua, NY
914-238-4511
A CUSTOM FIT MAY SUIT YOU BETTER.
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September/October 2010 Inside Chappaqua 29
SOCIAL
MEDIA
How to Jump Start a New Business
By Kristen Ruby
We created YouTube videos from
Are you contemplating starting a
the Single&smart launch party
small business? Or perhaps you
have a business that you are hoping in July. We published compelling
to grow? If you haven’t gotten into photo albums and we tweeted
the swing of using social media, you relevant dating articles that our followers would find interesting. We
are foregoing tremendous power.
also created a “Westchester’s HotSocial media: Blurs the lines between advertising, branding, public test Bachelor” campaign to increase
visibility for the magazine and draw
relations and marketing.Functions
in a wider male demographic. All
as a “sharing” tool.
submissions have come via social
At the heart of new media is
media referrals for the contest!
publishing and content creation.
A steady flow of content is
released through the various
Photo by Daniel Baitch
networks to reach as wide
an audience as possible. On
Twitter, this is referred to
as a tweet; on Facebook, it is
a “note;” and on a blog, it is
simply a post. The tone of the
message on each of the social
networks should be molded
accordingly. For example,
your fans on your company’s
fan page may differ from your
Inside Chappaqua Publisher Grace Bennett
addressing attendees at a packed house at Oliver’s in
Facebook followers–always
create separate messages to ad- Katonah at the July launch of the new Single&smart
dress each of your audiences in magazine. Special thanks to Desires by Mikolay
Scott Mikolay designs and to Cathy’s Hair
the tone that is most commonly for
& Day Spa for hair and makeup.
used on that network.
Also, be sure to utilize LinkedIN as
your virtual “rolodex” and socialize
your business. Every time you meet
someone at a business function,
connect with them on LinkedIN
and then follow them on Twitter and Facebook. Make sure you
secure a minimum of five recommendations from colleagues and
clients you have done stellar work
for! The next time someone tells
you how great you have done on a
project, ask them to put it in writing on LinkedIN. This will help your
“virtual referral” cycle kick start!
At Ruby Media, we help clients gain
new business by creating a social
media presence. For example, to
help with the launch of this publisher’s new title, Single&smart Magazine, we created Facebook invites
and fan page and used Twitter to
tweet press releases.
Social Media helped jumpstart the
launch of Klobe Card, a new card
which diners can use to receive 50%
off of their food bills at top restaurants. Through tweeting, we have
essentially “warmed” the sales cycle
by interacting with restaurants and
building relationships with them
before making initial contact. By
heavily promoting other restaurants for Restaurant Week, we have
received a great deal of engagement
with the brand itself.
Regardless of what your industry is,
do not be afraid to use social media!
My most recent client, Happyheads,
is a lice removal product. We tweet
about lice tips, post lice removal
videos and are starting a lice blog.
You would be amazed at how many
Mom bloggers are blogging about
organic removal tips! Regardless of
September/October 2010 Inside Chappaqua 30
your product, there is a social media
niche for you. Common Social Media Mistakes
A lot of businesses are utilizing
Foursquare, a geolocating service
where you “check in” your current
geographic location vs gps app. It
enables other members in your
network to know exactly where you
are located. Do not check in on foursquare when meeting with a prospect–only alert your “followers”
and “fans” of your location after the
deal is closed! Do not post pictures
of meetings with prospects, free
lunches they give you or anything
else until the contract is signed!
This will alert all of your competitors that follow you on your social
networks that company X has an
RFP out with other agencies. Avoid
over sharing–be discreet with what
you post–and if you find this too
hard to manage then create two
separate accounts–one for business, and one for personal. Finally, please realize: Social media is not the marketing strategy;
but it is the way through which
the marketing message is shared.
Clients come to us for marketing assistance, and we utilize social tools
to promote the message, the cause,
and the business accordingly.
Kris Ruby is the President & Founder
of Ruby Media Group, a
Public Relations, Personal Branding and Social
Media Agency. Kris also
leads national speaking
engagements on branding for Microsoft and the ABA has
been featured on MSN Money, AOL
Small Business, ABC Good Morning CT, NBC and News 12. Kris is a
columnist for Forbes Woman, Inside
Chappaqua, JDATE and Single&
smart magazine and was the youngest ever to be chosen for the Business
Council of Westchesters “40 Under 40”
Rising Stars.
ACADEMIC TUTORING
Mathematics
Chemistry
Physics
Grades 6 to 12
SAT/PSAT/ACT Prep
Multi Subject Sessions
Extensive Glowing References
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September/October 2010 Inside Chappaqua 31
MAGGIE MAE PUP REPORTER
My Visit with Jean Craighead George
By Maggie Mae...with Ronni Diamondstein
© Ronni Diamondstein
When I was a puppy my
Dogs and parrots are not the
owner got lots advice on raisonly pets that Mrs. George
ing a dog. There were trainand her three children, Twig,
ers, the pet store owner and
Craig and Luke have enjoyed.
the veterinarian, and she had
She once wrote a book called
books of advice all over the
The Tarantula in My Purse and
house. One of them was How
172 Other Wild Pets. It tells a
to Talk to Your Dog, by Jean
dozen stories about their unuCraighead George. I liked
sual pets from crows and racthe idea that my owner was
coons to a screech owl. I was
going to talk to me and to
surprised when Mrs. George
understand what I was trying
added, “Skunks make wonderto say to her–even when I
ful pets. They’re friendly like
didn’t make a sound.
kittens and curl up in your
lap.” My nose twitched and I
When I discovered that Mrs.
wondered about that.
George, who’s an award
winning author of children’s I liked the way Jean George
books, lived in Chappaqua,
talked to me and was very
not very far from my house,
intrigued by the way she spoke
I knew I had to meet her. I
about Qimmiq. I wished I could
wanted to know how a huhave met him. We could have
Maggie Mae feels right at home observing the garden
man could know so much
been good friends. When I got
with true nature lover Jean Craighead George, the author
about dogs. So, on my next
home,
I turned on the compuof over 100 books for children.
walk into town I walked a litter to write my story. But first
tle farther to her home.
I went to her website www.
jeancraigheadgeorge.com. There
ing, I heard a funny sound from
I could tell this was the home of
I found a video of Jean George and
her dining room. It was her pet
someone who loved animals and
African parrot Tocca. Mrs. George Qimmiq talking to each other. I
nature. It was nestled in woods,
could hear the love in Jean’s voice
said his name means “Sunshine”
and I could hear birds chirping
and in Qimmiq’s howl.
in Swahili and that Tocca is good
and a bullfrog croaking in the
company for her.
pond. I saw a chipmunk scurrying Before I left, Jean George gave me
in her garden.
I asked her how she knew so much some good advice: “Always obey,”
which I didn’t much like, and “Let
about us dogs and how we think.
Mrs. George, who is 91 years old,
She told me she had had five dogs your owner know when you are
has lived in Chappaqua for 51
annoyed!” That made my tail wag,
and had studied wolves. Her dog
years. She told me she’s workand I hope my owner heard it too!
Qimmiq was the most wondering on a new book about an ice
ful dog and the inspiration for
whale. She said she wasn’t going
Contact Maggie Mae Pup Reporter
How to Talk to Your Dog. “After I
to go to Alaska again to observe
at maggiemae10514@gmail.com
studied wolves I realized Qimmiq
the whales. Instead, she’s using re- was talking to me the way the
search by her son, John Craighead wolves do,” she said. “He howled
Maggie Mae lives in Chappaqua
George, who has studied the
with her adoring owner Ronni
‘Ah oohh’ just like a wolf. My
bowhead whale for more than 30
Diamondstein, who, when she isn’t
granddaughters would call in the
years. On Mrs. George’s workmorning and say, ‘I want to speak walking Maggie is a freelance writer,
ing table were her notebooks and
to Qimmiq.’ I’d hold up the phone PR consultant, award-winning
sketch books and a stack of letters and he’d howl. And then they
photographer and a School Library
from children. I was glad she read would hang up. They didn’t want
Media Specialist and teacher who
her fan mail. While we were talk- to talk to me.”
has worked in the US and abroad.
September/October 2010 Inside Chappaqua 32
H I L L T O P
WINES
AND
SPIRITS
Serving Chappaqua Since 1966
Come in and browse our extensive selection of fine wines and spirits for all
occasions. Let our friendly, helpful
and knowledgeable staff guide you
through our charming store. Conveniently located in the D’Agostino
Shopping Center at the intersection
of Rts. 117 and 120.
HOURS: Monday – Thursday 10am-9pm
Friday & Saturday 9am-9pm
Sunday Noon-7pm
Wine Tastings: Saturdays 2-6pm
(Free Delivery)
423 KING STREET • CHAPPAQUA, NY 10514
914-238-8422
914-238-4192 (FAX)
EMAIL: HILLTOPWINE@VERIZON.NET
September/October 2010 Inside Chappaqua 33
LAST THOUGHTS
Change is in the Air…
for Bill and Hillary Clinton
Bill Clinton holding court with residents and
merchants at his favorite haunts about national
and international events as if he had all the
time in the world, which he most decidedly did
not . We extended hands, as good neighbors do,
when crises ensued, from the death of Buddy
to the President’s heart attack…and rallied our
most famous neighbors to persevere. The recent, joyful marriage of their daughter Chelsea
felt personal to us. So now rumor has it the
Clintons are moving from their Old House Lane
home to a lovely estate in Bedford Hills. If the
move should transpire, the Clintons know they
leave with true friends and Chappaqua’s populace, with fond memories. --Grace Bennett
P.S. Rick Reynolds of Rick’s Last Licks will
return with the next issue, a “Winter
2010/2011” edition, mailing by mid November.
A Clinton Scrapbook: Cloclwise from top right: Posing for photos;
A quiet moment together; Speaking to the press at the Chappaqua
Train Station; Relaxing with a cup of iced tea after The Memorial Day
Parade; with Inside Chappaqua Editor & Publisher Grace Bennett;
Signing an autograph; Bill and Hillary Clinton shake hands with fellow
Chappaqua residents. Photos and photo montage copyright ©
2006-2010 Marianne A. Campolongo.
When Inside Chappaqua launched its first issue
in the spring of 2003, it was exciting news for
the town. But not nearly as exciting as the news
that a former President and first Lady had decided to make New Castle their home. The years
ensued and Chappaqua, now on the international map, was where key moments in U.S. history
continued to unfold. A determined and capable
First Lady won her bid for U.S. Senator, and
embraced Chappaqua living, shopping locally
and admiring the opportunities here for our children. A historic campaign for the first woman
President, followed in a“Hillary’s Run” column
penned by Evan Glassman, and her eventual
appointment as Secretary of State is also stuff
for the history books. All the while,“Clinton
sightings” became almost commonplace around
town, at the Memorial Day Parade or on Community Day, or perhaps with former President
September/October 2010 Inside Chappaqua 34
Building a Strong Foundation
for Your Child’s Future
At World Cup Nursery School and Kindergarten, we begin the foundation of learning by providing high quality, early childhood programs designed to improve socialization, pre‐reading skills, vocabularies and basic math skills in a safe, fun and nurturing environment. The foundation is further developed in our full‐day Kindergarten where we focus on each child’s individual strengths in an encouraging and challenging setting. Enrichment Programs broaden the foundation allowing children to explore science, theater, dance, fitness, sports, letters, numbers and reading. Call us to schedule a tour. 914‐238‐9267
160 Hunts Lane, Chappaqua, NY 10514 www.worldcupshools.com September/October 2010
Advertisers at a Glance
Cover Sponsors
Eye Gallery
Lydia Evans, M.D.
Academic Tutoring..............................31
Auntie Penny......................................... 4
Sena Baron, Realtor,
Houlihan Lawrence............................... 6
Beecher Funeral Homes.....................33
Bet Torah Nursery School..................17
Daniel Baitch Photography................33
Bramswig Photography......................20
Maria Briones, M.D.............................21
Chappaqua Childrens Workshop......31
Chappaqua Friends Nursery School.19
Chappaqua Wellness Center..............31
Club Fit Junior Tennis........................17
Club Fit Tennis Lessons.....................25
Dance Emotions..................................25
Eye Designs of Armonk......................15
Family Britches....................................29
Feed Me Fresh Fundraiser.................21
Granite Tax Reduction Consultants.. 15
Grappolo Locanda Restaurant...........19
Hilltop Wines & Spirits......................33
HoulihanLawrence.com....................... 7
Jodi’s Gym...........................................17
Le Jardin du Roi..................................27
Loungerie.............................................19
March Boutique...................................12
NCHS Antiques Show.........................11
New Castle Physical Therapy............... 9
Nicolaysen Agency, Inc.......................33
PFE Patino Painting Co......................31
The Perennial Chef..............................11
Petticoat Lane......................................35
Pleasantville
Community Synagogue......................12
Prudential Holmes & Kennedy RE...... 5
Rosenthal JCC After School...............27
Rosenthal JCC Parenting Center.......21
Steffi Nossen Dance............................19
Squires Back to School Headquarters..29
Temple Beth El
of Northern Westchester...................29
Total Turf.............................................29
Westchester Tree Life, Inc..................33
World Cup Gymnastics......................... 9
World Cup Nursery School
& Kindergarten........................................34
YoGo Berry...........................................21
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September/October 2010 Inside Chappaqua 36
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