NEWON NEW SHINE FLASH 02glistening

5
NEW ON
APRIL 2011
PROMOTIONS
TH
NEW
SHINE FLASH 02
glistening
mist
SPRING/SUMMER 2011 STYLING TRENDS
free redken for men campaign package
from my business toolbox
GET INSPIRED. BE PART OF IT.
REDKEN.COM
FASHION.
SCIENCE.
INSPIRATION.
BE PART OF IT!
Every season, Redken helps to create the latest hair trends
seen on the runways. The next step? Bringing those looks
straight to you, the salon professional! We’re committed to
developing innovative new products and effective education
so you can give every client runway style.
Turn to page 4 to discover our latest runway trend collection,
Glamorama. Your kit includes everything you need to bring
these decadent styles to life!
This month, we’re also excited to introduce NEW shine
flash 02, a weightless illuminating mist that will give clients
the glossy, high-fashion finish they crave. You’ll boost retail
sales when your clients see the amazing shine they can
achieve with this new product.
Finally, show off your styling skills and enter Redken’s ‘Road
to NAHA’ contest! Show us what you’ve got and you could
be one of four winners that Redken supports and helps
enter the 2012 North American Hairstyling Awards. The prize
includes a trip to NYC, a photo shoot, time with a Redken
mentor, and more! Turn to page 14 for more details.
Very truly yours,
Karen Fuss-Zipp
Vice President,
General Manager
Redken 5th Avenue NYC
COVER MODEL’S HAIRCOLOR:
Natural Level 5
FORMULA 1
1 oz. (30 ml) 12N Color Fusion
1 oz. (30 ml) 40 volume Pro-oxide Cream Developer
HIGHLIGHT FORMULA
1 Scoop (24 g) Lift 5/15 Highlifting Booster
1/2 oz. tube (15 ml) Lift 5/15 Highlifting Cream
1/2 oz. (15 ml) 40 volume Pro-oxide Cream Developer
2
GLAZE
2 oz. (60 ml) 09NB Irish Creme Shades EQ
2 oz. (60 ml) Shades EQ Processing Solution
INSTANT ILLUMINATION
NEW SHINE FLASH 02
glistening
mist
Discover ultra-light shine – in a flash. Fine-mist aerosol spray illuminates hair with lightweight sheen and a silky feel. It’s the
perfect finish for any hairstyle. Runway style, everyday. Only with Redken Styling.
SHINE-ON COMPLEX
ULTRA-LIGHT MIST
Fine-mist aerosol spray
won’t weigh down hair
SALON OFFER
conditioned shine
with shine-boosting camelina
oil and nourishing vitamin b5
STYLIST OFFER
WHILE SUPPLIES LAST
PURCHASE
5 NEW Shine Flash 02 4.4 oz.
WHILE SUPPLIES LAST
PURCHASE
NEW Shine Flash 02 4.4 oz.
RECEIVE FREE
1 Shine Flash Stylist Station Kit
Kit Includes:
1 NEW Shine Flash 02 4.4 oz.
for Stylist Use
1 Shelf Talker
Salon Price
MINI OFFER
PURCHASE
10 NEW Shine Flash 02 2 oz. and
Recieve 2 FREE
Salon Price
OPEN STOCK
WHILE SUPPLIES LAST
Weightless shine
is a must for
high-fashion hair
styling. From
loose waves to
a straight bob or
sleek updo, NEW
Shine Flash gives
me the polished
finish I need, and
the aerosol mist
makes it easy
to apply.”
–Guido,
Redken Creative
Consultant
Salon Price
Product
Size
Shine Flash 02
4.4 oz
Shine Flash 02
2 oz
Salon Price
SRP
April 2011 / Promotions
3
INTRODUCING…
REDKEN STYLING’S SPRING/SUMMER 2011
HAIRSTYLE COLLECTION
Every year, top fashion designers turn to Redken to create the amazing hairstyles seen on the runways at New
York Fashion Week and around the world. With the expertise and vision of Guido, Redken’s Creative Consultant,
the latest hair trends take shape and set the tone for a season of innovative looks.
For Glamorama, Guido took his runway creations and distilled them into a collection of six stunning styles that
evoke the lavish, high-glam feel of the Studio 54 era. “The ‘70s were a decadent time in fashion,” Guido explains.
“Lots of hair, lots of makeup. It’s referencing an era when people really spent time on beauty.”
With Glamorama, it’s easy to make your clients feel glamorous! Everything you need to create the trends and
build your business is included in your Fashion Week Kit!
4
USING
YOUR
GLAMORAMA
KIT
• Place the poster and look book in high-
traffic areas to attract clients’ attention and let them know that your salon is a fashion styling destination.
• Give your clients a Sampling Kit after you’ve demonstrated how to achieve the desired style. Once they see how easy it is to do runway styles at home, they’ll come back for full-size products!
STYLIST OFFER
• Play the Spring/Summer 2011 Front Row DVD in your waiting area to inspire clients and let them know Redken is the runway hair
authority. Stylists can also check out the Fashion section on Redken.com to learn quick tips.
PURCHASE
12 Redken Styling products (mix and match)
RECEIVE FREE
Glamorama Styling Kit
• Use Pure Force 16 on your clients at the
station to encourage retail purchase of this great new hairspray!
KIT INCLUDES:
1 Pure Force 16 6.7 oz. for Stylist Use Only
6 Client Sampling Kits:
3 Fashion Work 12 2 oz.
3 Pure Force 16 1.7 oz.
1 Glamorama Look book
1 Spring/Summer 2011 Front Row DVD
1 Vertical Salon Poster
AS SEEN AT
FASHION WEEK!
Salon Price
NEW
PURE
FORCE 16
FREE SAMPLE!
*Actual salon price and value depends on products purchased
April 2011 / Promotions
5
sify
puri
fy
n
de
inten
sify
NEW
INTRA FORCE
THICKER, FULLER HAIR IN 30 DAYS
for all types
of thinning hair
Introducing a customizable system with effective treatments for all types of thinning hair. NEW Intra Force
includes an exclusive in-salon service, two unique at-home systems and intensive treatments for both
natural or color-treated thinning hair.
INTRA FORCE OFFERS A
3-TIERED PROGRAM FOR
PROMOTING HAIR DENSITY
purify:
with the Scalp Stimulate Service
Professional microdermabrasion treatment
maximizes the regimen and is proven to
accelerate cellular turnover by 25%.
PROVEN RESULTS WITH
• THICKER, FULLER HAIR IN JUST 30 DAYS
• UP TO A 95% DECREASE IN PREMATURE BREAKAGE WITH
CONTINUED USE*
*Based on a brushing test with the Intra Force System vs. a non conditioning shampoo
6
densify: with Daily At-Home Care
3-step systems for natural or color-treated
thinning hair improve hair condition while helping
to reduce thinning.
intensify: with Targeted Treatments
Enhance daily care, jumpstart care or give an
added boost. Can be applied in the salon or
retailed for at-home use.
*
*
SALON
INTRO
OFFER!
BONUS
OFFER!
ALL THE TOOLS YOU NEED FOR A SUCCESSFUL LAUNCH AT INCREDIBLE SAVINGS!
PURCHASE THE SALON INTRO DEAL
PLUS an additional
of Intra Force
products to receive FREE product and
merchandising materials!
YOUR KIT INCLUDES:
4 System 1 Starter Kits
4 System 2 Starter Kits
2 Hair Advance .24 oz./10 Box
1 Micro Boost 3.4 oz.
1 Hair Densifier 8.5 oz.
1 Scalp Stimulate Service .85 oz./6 Box
PLUS Free sampling, education and merchandising materials
(see below)
RECEIVE FREE:
Salon Price
1 BOX OF SCALP STIMULATE .85 oz./6 box
FREE
FREE
SAMPLING,
SAMPLING,
MERCHANDISING
MERCHANDISING
AND
AND
EDUCATION
EDUCATION
MATERIALS:
MATERIALS:
SEE THICKER,
FULLER HAIR IN 30 DAYS!
1 PERMANENT ON-SHELF DISPLAY
Includes: 3-D GLORIFIER and CUSTOMIZABLE
“BLACK BAR” DISPLAY
TRY NEW INTRA FORCE THINNING HAIR SOLUTIONS
FREE SAMPLE INSIDE!
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
SYSTEMS 1 & 2 DUO
PACKETTES with
PACKETTE FOLDER
(25 of each)
INTRA FORCE DVD
INTRA FORCE MOBILE
MIRROR CLING (set of 4)
THICKER, FULLER HAIR
IN 30 DAYS OR YOUR MONEY BACK
NEW INTRA FORCE
*
for all types of
thinning hair
See myintraforce.com for details
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
CLIENT BROCHURE
FOR FEMALE & MALE
CLIENTS (25 of each) WITH
BROCHURE HOLDER
*WHILE SUPPLIES LAST
ACRYLIC GLORIFIER WITH
DOUBLE-SIDED INSERT
STYLIST GUIDE
INTRA FORCE ART OF
CONSULTATION PAD
SEE YOUR REDKEN SALES
CONSULTANT FOR
IN-DEPTH PRODUCT
INFORMATION AND DETAILS
ON YOUR KIT CONTENTS
AND BONUS DEAL!
*WHILE SUPPLIES LAST
April 2011 / Promotions
7
BOOST RETAIL SALES WITH
A FREE REDKEN FOR MEN
CAMPAIGN PACKAGE
FROM MY BUSINESS TOOLBOX
Stock up on Redken For Men and pass the savings on to clients! To help you,
we’re offering a Redken For Men campaign package from My Business Toolbox
completely FREE! Use materials in your campaign package to gain new clients and
boost Redken For Men retail sales in your salon.
SAlon OFFER
PURCHASE
12 Redken For Men grooming products*
20%
OFF
Salon Price
*Excludes Cleanse bar
**Actual price and value depends on products purchased
8
HOW TO GET YOUR FREE CAMPAIGN PACKAGE:
• See your sales consultant for the special promotion code
• Visit Redken.com/My Business Toolbox
• Select the FREE Redken For Men “Jump Online, Get Him In” campaign package
YOUR CAMPAIGN PACKAGE INCLUDES:
FREE
COLOR CAMO
APPLICATOR
BOTTLE!
With your FREE applicator bottle, it’s even easier to
blend away his gray! Color Camo 5 min. custom
gray camouflage offers everything you need to take
your men’s color business to the next level, including
quick processing time, easy application, low maintenance
results, versatile coverage options, and more!
212 555 5555
Take advantage of this opportunity to stock up on
Color Camo and get your FREE applicator bottle!
212 555 5555
www.yoursalon.com
Your Redken Salon
1234 Main Street
New York, NY 55555
PH: 212 555 5555
250 Referral Cards to motivate clients to refer
their friends
100 Facebook Cards to encourage clients to
visit your salon’s Facebook page
500 Direct Mail Postcards sent straight to potential
new clients
SAlon
OFFER
WHILE SUPPLIES LAST
PURCHASE
6 Color Camo shades
(mix and match)
RECEIVE FREE
1 Color Camo 4 oz.
applicator bottle
1 Redken For Men Poster to hang in your salon
1 Shelf Sign to highlight your Redken For Men
promotion
AN INCREDIBLE VALUE
250 Reward Cards to encourage clients to make
retail purchases
Salon Price
*Based on value of applicator bottle
April
April2011
2011/\Promotions
Promotions
9
HAVE YOUR CLIENTS DISCOVERED
NEW NATURE’S RESCUE REFINING SEA POLISH?
Nature’s Rescue is a collection of paraben-free, sulfate-free and silicone-free haircare essentials,
with plant and marine extracts, that remove impurities and buildup while helping to nourish hair. Your
clients can jumpstart their at-home haircare routine with Nature’s Rescue Refining Sea Polish, which is
enriched with pumice to gently exfoliate, remove impurities and leave hair smooth and shiny.
SAlon OFFER WHILE SUPPLIES LAST
PURCHASE
Nature’s Rescue
Refining Sea Polish 3.4 oz.
20%
STOCK UP ON NATURE’S RESCUE
REFINING SEA POLISH!
Last month’s haircare duos came with a tear-off coupon
inside offering clients 20% off Refining Sea Polish.
Take advantage of this opportunity to stock your retail
shelves and make sure you have plenty of product on
hand when clients come in to redeem this offer!*
Client Price
OFF
*Offer valid April 15-June 15, 2011
Salon Price
GET REWARDED WITH REDKEN’S ONGOING SAMPLING PROGRAM!
Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently –
you’ll see your retail sales rise as a result! To support your salon’s sampling efforts all year long, we’ve created a new Ongoing Sampling Program where you’ll automatically receive sample
packettes when you purchase select best-selling Redken Haircare and Styling products. We’ve also made these same samples available for sale in case you need to stock up!
HAIRCARE YEAR–LONG OFFER
PURCHASE
6 shampoo 10.1 oz. and
6 conditioner 8.5 oz.
from the same regimen
Choose from:
All Soft
Color Extend
Real Control
RECEIVE FREE
18 shampoo/conditioner
duo packettes*
STYLING YEAR–LONG OFFER
PURCHASE
6 of the same Redken
Styling products
Choose from:
outshine 01
velvet gelatine 07
align 12
RECEIVE FREE
18 single packettes*
Salon Price
Salon Price
SAMPLING PACKETTES
Now available for sale!
HAIRCARE (Bags of 18 duo packettes)
Color Extend
All Soft
Real Control
STYLING (Bags of 18 single packettes)
Outshine 01
Velvet Gelatine 07
Align 12
*Salons can choose any one set of free packettes, regardless of the brand purchased
**Exact price/value depends on products purchased. Includes packette value
Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores.
10
DID YOU GET YOUR 1ST QUARTER REWARD KIT YET?
YOUR KIT INCLUDES A COUPON
FOR A FREE COLOR FUSION,
SHADES EQ OR COLOR GELS
SWATCH BOOK!
HAIRCOLOR REWARDS PROGRAM
If you purchased over
of Redken Haircolor in the past 3 months, be on the lookout for your 1st Quarter
reward kit! The kit includes a wealth of business-building material to help you get inspired and increase your
retail sales. Make sure you redeem your coupon for a FREE swatch book!
Haven’t heard about Color Advantage yet?
Visit Redken.com/ColorAdvantage or talk to your Redken
Sales Consultant for details!
SUBSCRIBE
TO REDKEN
EDUCATION
ON
DEMAND:
GREAT LEARNING
RedkenEducationOnDemand.com subscriptions are a great resource for inspiring your
staff, training new stylists, improving your skills, and much more! And at approximately
$4 per video, that’s like getting education for the same price as a daily latte!
Redken Education On Demand subscriptions packages start at just
Visit RedkenEducationOnDemand.com for more information!
per month.
GREAT VALUE!
April 2011 \ Promotions
11
FEATURED CLASS
THE REDKEN EXCHANGE
2011 SESSION CALENDAR
MIXING IT UP….FORMULATION
with Alicia Marcano and Eric Ray
3-day session: June 27–29
COLOR SESSIONS »
Color 911
July 18 – 19, September 26 – 27
Color 911: The Best Dimension October 24 – 26
Color and Know Why May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17
Coloring Out of Your Mind June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7
Mixing It Up Formulation June 27 – 29, September 19 – 21, November 28 – 30
Cut and Know Why May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17
Cutting Over the Top
June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7
Looking for a new way to think about coloring hair?
Want the keys to creating great reds, beautiful blondes and
brilliant brunettes? We’ll help you uncover the myths of hair color,
understand how color is made, and show you how to formulate
creatively to anchor your formulas. Gain the confidence and
knowledge to create seasonal looks for every client.
DESIGN SESSIONS »
Cutting with Sam + Chris Diagnostic Design May 16 – 17, October 31 – November 1
June 27 – 29, September 19 – 21, November 28 – 30
2-day session: July 18-19
COMBO SESSIONS »
Everything’s Included Everything’s Included 2 June 6 – 8, August 1 – 3, October 3 – 5
Full On Curls
August 22– 24
Total Design & Color Immersion
May 23 – 25, July 25 – 27, September 26 – 28, October 24 – 26
August 29 – September 1
SPECIALTY SESSIONS »
Best Blondes August 1 – 3
Dressing the Bride
July 18 – 20
Gray Matters
June 6 – 8
Just Cut the Darn Thing
July 25 – 26
Platform Artistry
October 31 – November 2
Session Skills and Photo
October 3 – 5
To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.
12
COLOR 911
with Alicia Marcano and
Eric Ray
Do you have clients who repeatedly ruin their color?
This 2-day session will provide knowledge and tools for undoing
damage! Learn how to creatively formulate to correct at-home
color mistakes, over-processed results, banding, fast fade, dark
ends, and more. Bring in your challenges – nothing is too hard
for this team!
To see class descriptions, register or for more information,
call 1.800.545.8157 or log-on to Redken.com.
UPCOMING REDKEN PROMOTIONS
RETAIL
PROMOTIONS
APRIL
Look for Redken’s Spring/Summer 2011
Fashion Trends kit, including the Front Row
DVD!
Check out NEW Shine Flash 02, a
weightless aerosol shine spray!
Stock up with 20% off Redken For Men
grooming, and create promotional materials
for your salon on My Business Toolbox for
FREE!
MAY
JUNE
Ready for Father’s Day? Look for a great
Redken For Men gift for him!
Nature’s Rescue gift with purchase!
Exciting NEW technology coming soon from 50% off Time Reset Corrective
Redken Haircare!
Defense.
Great savings! Receive 50% off any
Redken styling product with the
purchase of a Redken shampoo
and conditioner.
Stock up on Nature’s Rescue Refining
Sea Polish at 20% off and get prepared for
clients to redeem their offer featured in last
month’s duos.
SERVICE/
BACKBAR
PROMOTIONS
Your Spring/Summer 2011 Fashion Trends
kit comes with NEW Fashion Week 12 and
NEW Pure Force 16 hairspray minis – sample
to your clients during their appointment to
encourage retail sales.
FREE Color Camo 4 oz.
applicator bottle with
your Color Camo
purchase.
AS SEEN AT
FASHION WEEK!
FREE SAMPLE!
YOUR SALON
MEETING
OTHER
AS SEEN AT
FASHION WEEK!
NEW
NEW
FASHION PURE
WORK 12 FORCE 16
Clients can try NEW Fashion Work 12
FREE with the purchase of All Soft
shampoo.
Redken Styling Volume Collection is
now categorized by hair zone to help you
build volume at the roots, lengths or all
over.
Save on Hair Advance with Intra Force
trial kit purchase.
FREE sampling packettes with your
Redken Chemistry purchase.
Watch for an exciting new haircolor
campaign to get your clients inspired, bring
them into your salon, and keep
them coming back for more!
Blend away his gray with Color Camo!
Stock up and save with Redken Styling
backbar promotions!
20% off Texture products
FREE SAMPLE!
Check out NEW Redken Education On
Demand videos featuring Intra Force and
Shine Flash 02!
Discover the latest “Promoting You and
Your Salon For Dummies” 2nd edition
guide to learn simple, effective way to use
social media to boost your business!
Last month to enter the Road to NAHA
contest! Visit Redken.com for details!
Encourage your salon staff to get creative and enter the NAHA contest!
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
April 2011 \ Promotions
13
Product List
Product
Case
Qty
Retail
Price
Salon Case
Price Price
Order
Qty
HAIRCARE
Shampoos (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color
Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing
Cream, Real Control, Smooth Down, Time Reset
1.7 oz.
50
_
10.1 oz.
12
_
Liter
12
_
Gallon
4
_
Conditioners (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset
1 oz.
100
_
8.5 oz.
12
_
Liter 12
_
Gallon
4
_
SaMPLING
HAIRCARE DUO PACKETTEs (BAGS OF 18)
All Soft, Color Extend, Real Control
1.7 oz.
14
IT’S YOUR TURN TO INSPIRE THE
WORLD OF HAIRDRESSING! ENTER
REDKEN’S “ROAD TO NAHA” CONTEST
FOR A CHANCE TO BE PART OF THE
2012 NORTH AMERICAN HAIRSTYLING
AWARDS (NAHA)!
Show us what you’ve got and you could be a winner that Redken supports and
helps enter the NAHA Awards!
PRIZE INCLUDES:
• Trip to NYC
• A Redken Artist mentor on hairstyle development
• Professional photo shoot with a model, photographer, make-up artist,
wardrobe stylist
• Entry fee for the 2012 NAHA awards
ALL ENTRIES MUST BE RECEIVED BY JUNE 30, 2011
LOG-ON TO REDKEN.COM FOR MORE INFORMATION AND
HOW TO ENTER!
_
Treatments
All Soft Heavy Cream super treatment
1 oz.
100
8.5 oz.
12
Blonde Glam Color Enhancer Perfect Platinum
1.7 oz.
50
8.5 oz.
12
Blonde Glam Color Enhancer Rich Vanilla
8.5 oz.
12
Body Full Instant Bodifier volumizing foam
5 oz.
12
Body Full Volume Amplifier thickening lift spray
5 oz.
12
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
Color Extend Rich Recovery protective treatment
1 oz.
100
8.5 oz.
12
Color Extend Total Recharge inner hair fuel
5 oz.
12
Color Extend Shine Enrich protective shine serum
3.4 oz.
12
Color Extend Sun After-Sun Mask
8.5 oz.
12
Color Extend Sun Solar Screen SPF 12
5 oz.
12
Color Extend Sun Sparkling Shield leave-in smoother
5 oz.
12
Extreme Anti-Snap leave-in treatment
1.7 oz.
24
8.5 oz.
12
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
Fresh Curls Spring Mousse leave-in anti-frizz activator
for lazy curls
5.4 oz.
12
Fresh Curls Curl Recovery intensive rinse-out mask
1 oz.
24
8.5 oz.
12
Fresh Curls Curl Refiner leave-in anti-frizz detangler
8.5 oz.
12
Fresh Curls Curl Boost scrunching spray gel
8.5 oz.
12
Real Control Intense Renewal super moisturizing mask
1 oz.
100
8.5 oz.
12
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
Real Control Slim Supreme slimming serum
3.4 oz.
12
Real Control Mineral Elixir dazzling smoothing oil
4.4 oz.
12
Real Control Overnight Treat night recovery
3.4 oz.
12
Real Control Thermal Resist inner hair repair
5 oz.
12
_
_
_
_
Product
INTRA FORCE
_
SYSTEM 1
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
Shampoo 1*
9.8 oz.
Liters
Toner 1*
8.3 oz.
Liters
Scalp Treatment 1*
5.1 oz.
Starter Kit 1*
SYSTEM 2
Shampoo 2*
9.8 oz.
Liters
Toner 2*
8.3 oz.
Liters
Scalp Treatment 2*
5.1 oz.
Starter Kit 2*
TREATMENTS
Micro Boost*
3.4 oz.
Hair Advance*
.24 oz. x 10
Hair Densifer Styling Foam*
8.5 oz.
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
12
6
_
_
12
6
_
_
12
_
6
_
12
6
_
_
12
6
_
_
12
_
6
_
12
_
12
_
12
_
12
_
12
_
12
_
IN SALON SERVICES
Scalp Stimulate*
.85 oz. x 6
Redken Chemistry
Color Extend Shot Phase
16.9 oz. (1/2 Liter)
Extreme Shot Phase
16.9 oz. (1/2 Liter)
Clear Moisture Shot
16.9 oz. (1/2 Liter)
Smooth Down Shot Phase
16.9 oz. (1/2 Liter)
All Soft Shot Phase
16.9 oz. (1/2 Liter)
Real Control Shot Phase
16.9 oz. (1/2 Liter)
(continued)
14
Order
Qty
Nature’s Rescue Refreshing Detox Shampoo*
6.8 oz.
12
Liter
12
Nature’s Rescue Cooling Deep Conditioner*
4.2 oz.
12
16.9 oz.
6
Nature’s Rescue Refining Sea Polish*
3.4 oz.
12
Nature’s Rescue Radian Sea Spray*
3.4 oz.
24
Nature’s Rescue Pump*
1/2 Liter
N.A.
Nature’s Rescue Fragrance Blotters for tester unit*
(Bags of 100)
N.A.
_
_
Salon Case
Price Price
NATURE’S RESCUE
Retail
Price
Smooth Down Butter Treat smoothing treatment
1.7 oz.
24
8.5 oz.
12
Smooth Down Heat Glide protective smoother
5 oz.
12
Time Reset Youth Revitalizer
1 oz.
100
8.5 oz.
12
Time Reset Corrective Defense
3.2 oz.
12
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
Time Reset Client Kit
6
Pre Art
Liter
12
_
Case
Qty
12
_
12
_
12
_
12
_
Product
Case
Qty
Retail
Price
Salon Case
Price Price
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
Redken Chemistry “Try Me Kit”
4
Order
Qty
_
_
_
_
STYLING
Straight
Sheer Straight 06 lightweight straightening gel
1 oz.
100
3.4 oz.
12
Align 12 protective straightening lotion
0.35 Single Packette(polybag of 18) 28
1 oz.
100
5 oz.
12
Power Tame 16 intense straightening balm
5 oz.
12
_
_
_
_
_
_
Shine
Glass 01 smoothing serum
2 oz.
48
4 oz.
12
Outshine 01 anti-frizz polishing milk
0.35 Single Packette(polybag of 18) 28
1 oz.
100
3.4 oz.
12
Shine Flash 02 glistening mist*
2 oz.
24
4.4 oz.
12
_
_
_
_
_
_
_
Retail
Price
Pureforce 16 flexible volumizing spray
1.7 oz.
24
6.7 oz.
12
Fashion Work 12 versatile working spray*
2 oz.
24
11 oz.
12
Pure Force 16 non-aerosol fixing spray*
1.7 oz.
24
6.7 oz.
12
Quick Dry 18 instant finishing spray**
2 oz.
24
11 oz.
12
Forceful 23 super strength finishing spray**
2 oz.
24
11 oz.
12
Matte Sponge 05 rugged texturizer
1.7 oz.
12
Velvet Gelatine 07 cushioning blow-dry gel
0.35 Single Packette(polybag of 18) 28
3.4 oz.
12
Wool Shake 08 gel-slush texturizer
5 oz.
6
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Styling
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Haircare
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REDKEN FOR MEN
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Order
Qty
Style Connection
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Salon Case
Price Price
Hairsprays
Heat Styling
Satinwear 02 ultimate blow-dry lotion
1 oz.
24
5 oz.
12
Iron Silk 07 ultra straightening spray
8.5 oz.
12
Blown Away 09 protective blow-dry gel
1 oz.
100
5 oz.
12
Spray Starch 15 versatile ironing spray
5 oz.
12
Hot Sets 22 thermal setting mist
5 oz.
12
1/2 Liter
12
Case
Qty
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Curl
Soft Spin 05 curl-enhancing gel
5 oz.
12
Ringlet 07 curl perfecting lotion
1 oz.
100
6 oz.
6
Curl Wise 14 curl defining cream
5 oz.
12
Texture
Water Wax 03 shine defining pomade
1.7 oz.
12
Rewind 06 pliable styling paste
.75 oz.
144
5 oz.
12
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
4.4 oz.
12
Rough Paste 12 working material
.75 oz.
144
2.5 oz.
12
Hardwear 16 super strong gel**
8.5 oz.
12
1/2 Liter
12
Structure Wax 17 classic styling wax
1.7 oz.
12
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
Liter
12
Mint Clean invigorating shampoo
10 oz.
12
Liter
12
Cool Finish invigorating conditioner
10 oz.
12
Liter
12
Densify texturizing shampoo
10 oz.
12
Go Clean daily care shampoo
10 oz.
12
Liter
12
Finish Up daily weightless conditioner
10 oz.
12
Liter
12
Volume
Thickening Lotion 06 body builder
5 oz.
12
1/2 Liter
12
Rootful 06 root lifting spray
8.5 oz.
12
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
Full Frame 07 protective volumizing mousse
2 oz.
24
8.5 oz.
12
Aerate 08 bodyfying cream-mousse
2.3 oz.
12
Contour 08 shaping lotion
8.5 oz.
12
Guts 10 volume spray foam
2 oz.
24
10.58 oz.
12
Product
Mint Fix sweat-resist gel
5 oz.
12
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Dishevel fiber cream*
3.4 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Mint Shape forming paste
3.4 oz.
24
High Rise hard wax
1.7 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Polish Up pomade
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
HAIRCOLOR
Shades EQ
Salon Intro Kit
Stylist Trial Kit
Color Fusion
Salon Intro Kit**
Stylist Trial Kit**
Color Gels
Salon Intro Kit
Stylist Trial Kit
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TEXTURE
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Acid Waves
Creative Curl
Inner Secret
Alkaline Waves
Vector Plus
Vector Plus Extra Body
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Shades EQ Equalizing Conditioning Color Gloss & Color Kickers
2 oz.
36
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Order
Qty
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ProductCase
Mini-Whisk Clips (set of 8)
Magnetic Clip Wristband
Blonde Icing Scoop
Retail Salon
Qty
Price
Case
Price
Order
Price
Qty
N.A.
N.A.
N.A.
N.A
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N.A.
N.A.
N.A.
N.A.
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N.A. N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
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N.A.
N.A.
N.A.
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N.A.
N.A.
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4
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4
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4
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Apparel
Redken Favorite Cape DuraSilk™ All Purpose Cape
DuraSilk™ All Purpose Apron
DuraSilk™ Client Wrap
Swatches & More
Shades EQ Swatch Book Color Fusion Swatch Book
Color Gels Swatch Book
Swatch Cards
Shade Charts
Shade Stickers
Haircolor & Texture Guide
Haircare/Styling Gear
Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
Pro-oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
Liter
6
Shades EQ Processing Solution
Liter
6
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Salon Case
Price Price
Developers
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Retail
Price
Haircolor Collection Kits
Case
Qty
Shades EQ Crystal Clear
16 oz.
12
Liter
6
Color Fusion Advanced Performance Color Cream& Hi-Fusion**
2.1 oz.
36
Cover Fusion Low Ammonia 100% Coverage Color Cream**
2.1 oz.
36
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
Haircolor
Color Camo
2 oz.
36
Pro-oxide Cream Developer 10v
Liter
6
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Skin/Body care
Cleanse acid balanced cleansing bar
5.3 oz.
36
Mint Rush invigorating hair and body wash
6.8 oz.
12
Product
Lighteners
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter 6
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Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia
17.6 oz.
6
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Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
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Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
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32 oz.
6
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Lift 5/15 Highlifting Cream
1 oz.
72
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Lift 5/15 Highlifting Booster
21.1 oz.
12
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Up To 7 De-Dusted Lightener
16 oz.
12
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32 oz.
6
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Redken Chemistry Shot Shaker
Pumps
Liter (White)
Liter (Black)
Gallon (White)
Business Tools
Reinventing Space Book
Inspiring World of Redken Vol II
Art of Consultation Kit
All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable.
Haircolor Maintenance
Color Thickener
4 oz.
12
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24
24
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24
24
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SALON GEAR
Color Gear
Salon Basics
Tint Bowl
Wide Brush/Long Bristles
Wide Brush/Short Bristles
Narrow Brush/Long Bristles
Narrow Brush/Short Bristles
Applicator Bottle
Measuring Cup
Organizer Tray Cream
(Regular–holds 42)
Organizer Tray Cream (Mini–holds 21)
Organizer Tray Liquid
(Regular–holds 36)
Tube Key
Specialty
Detailing Freehand Brush (Angled Brush)
Detailing Etching Wand
(Mascara Wand)
Technique Board
Spray Water Bottle
Mini-Spatula
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N.A.
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N.A.
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N.A.
N.A.
N.A.
N.A.
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N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
April 2011 \ Promotions
15
WINNING THE FIGHT
AGAINST DIVERSION
WE’VE CUT DIVERSION BY 62% SINCE 2008
At Redken, we’re committed to ensuring the quality of our products and protecting the
integrity of our salon network – we do not tolerate diversion of any kind. Over the past
three years, we’ve achieved industry-leading results in cutting diversion.
PERCENT DECREASE IN DIVERSION VOLUME
DIVERSION
YOU CAN HELP –
TALK TO YOUR CLIENTS
ABOUT DIVERSION!
Let your clients know why purchasing Redken products from an
authorized retailer guarantees the best experience and protects
their safety.
›
10.0%
0.0%
-10.0%
-20.0%
› Let your clients know about Redken’s product guarantee,
-21%
-30.0%
-40.0%
-50.0%
-60.0%
-62%
-70.0%
Visit Redken.com/MyBusinessToolbox to order
Anti-Diversion client cards – hand them out with every retail
purchase to educate your clients on the risks of purchasing
Redken products from unauthorized outlets.
REDKEN
which is only for products purchased in an authorized salon.
If your client is not satisfied with our product’s performance,
he or she can receive a full refund within 4 weeks with a salon
receipt. Speak to your Sales Consultant or go to Redken.com
for more information.
If you are approached by a collector, please get his or her name and
phone number and contact L’Oréal Professional Products Division
at no.divert@gmail.com, or call our hotline at 1-800-503-3997.
-80.0%
vs.
Q1-3 2008
Q1-3 2010= -62%
vs.
Q1-3 2009
Q1-3 2010= -21%
Results reported thru Q3 2010. L’Oréal obtains this data from a trusted resource and partner, Information Resources, Inc.
(IRI), a leading provider of consumer and shopper market intelligence
April 2011 \ Promotions
All rights reserved. U0199000 1/2011