Oct 2012 Digest_web

October 2012
Upcoming Events
ICMAD Presents: “A Practical Guide to Import/Export,”
A Two Webinar Series
Learn how your company can reduce the cost of
importing and exporting your products.
1:00 p.m. – 2:00 p.m. Eastern
See ICMAD at these events:
October 17 Avoiding FDA Import
Detentions
October 24 Empower Your Business
October 30 Streamline Your Import/Export
November 15 ICMAD Cocktail Reception
Cosmoprof Asia
Follow ICMAD and the Safe Cosmetics Alliance
at www.safecosmeticsalliance.org
Member Benefits
Insurance Coverage
Educational Programs
Networking Opportunities
Publications
Export Assistance
Authentication Services
Call Me First Directory
LinkedIn, Facebook & Twitter
Discount Shipping
Car Discounts
Mentor Program
Advertising
Sponsorships
21925 Field Parkway
Deer Park, IL 60010
847-991-4499 • 1-800-334-2623
847-991-8161 (fax)
www.icmad.org • info@icmad.org
Wednesday, October 17, 2012
Part I: Avoiding FDA Import Detentions
Imported cosmetic products are subject
to FDA rules. The most common reasons
for cosmetics import refusals are labeling
violations, the illegal use of color additives, and the “presence of poisonous or
deleterious substances, such as pathogenic microorganisms.”
FDA is stepping up its effort to scrutinize cosmetic imports. Join ICMAD’s experts as they explain FDA’s import alert/
detention program and offer recommendations on how to avoid costly delays at
U.S. borders with appropriate testing.
Speakers:
FDA Import Alerts and Detentions
Carl Geffken, Chair, ICMAD International
Committee
Mirco Testing
Dr. Keith Goins, Director, Micro
Biological Services, Consumer Product
Testing Co
Moderator
Craig Weiss, Chair, ICMAD Technical/
Regulatory Committee
Tuesday, October 30, 2012
Part II: Streamline Your Import/Export
Process to Reduce Your Overseas Costs
Poor Importing and exporting processes
cost companies thousands of dollars every
year. Companies need to make sure they
are compliant with all applicable importing laws, since they could be faced with
law violations, or steep fees and fines.
Businesses also have to ensure that when
shipping product they are compliant with
the laws for each country.
The main concern for any business
when going global is to ensure the goods
get through customs without a problem
and that all shipments arrive on time and
intact. When a shipment goes through
customs, the official relies only on the
paperwork that comes with it, so it is
important to follow proper paperwork
procedures.
Let ICMAD’s expert show you how you
can minimize your cost and successfully
move our products here and abroad.
Speakers:
Mary Ptak, Manager, Masterpiece
International Ltd
Carl Geffken, Moderator, Chair,
International Committee
Webinar Costs:
$95 for ICMAD members and association partners / $125 for nonmembers
Discounted cost for both programs:
$175 for ICMAD members and association partners / $235 for nonmembers
Contact the ICMAD office at 800-334-2623 or go to www.icmad.org to register.
If you are not able to attend, the link will be available upon completion of the webinar.
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Dear ICMAD Friends,
Well we’re moved, have welcomed guests, and fall has arrived!
ICMAD continues to receive a lot of visibility. The most recent
example: a feature article in Beauty Store Business has been
included in this issue for those of you who do not subscribe.
The introduction of the ICMAD webinar series has begun and is
becoming very popular among members and others in the industry. Links to previous programs will be available on our new
website, once it is launched. Please make note of the upcoming
webinar dates in the Digest so that you are aware of latest industry information.
ICMAD is proud to announce an exclusive partnership with Kline that provides you
with valuable data and industry reporting. You will find this information very helpful in your business. We have all been very busy and focused on the California Green
Chemistry legislation. Please, please follow this and any call to action that we communicate. We are continuing to collaborate with our sister associations most effectively to impact the industry regarding legislation and policy.
And...if you are attending Cosmoprof Asia, be our guest at the Annual Cocktail
Reception. We are thankful to our sponsors, Biorius and East Hill, for their support in
making this evening happen. Hong Kong has provided us with some lovely surprises
for the reception that you don’t want to miss! As always, please let me hear from you
if there is anything that we at ICMAD can do to better serve you.
Contribute to the Discussion
ICMAD’s social media program is growing as a way to ensure that the cosmetics industry is familiar with members,
news and information. Follow ICMAD on
Twitter, Facebook and LinkedIn.
ICMADTalks
Wishing you a successful October.
Blessings,
Pamela Jo Busiek
President and CEO
pbusiek@icmad.org
Green Chemistry Information
www.facebook.com/
ICMADTalks.
LinkedIn Group:
ICMAD
2
ICMAD has asked that members sign
a letter directed to the California
Department of Toxic Substances Control
(DTSC). It is important for members to
realize that every part of our industry will
be affected, such as manufacturers, distributors, salon/spa owners and retailers.
The proposed regulations raise significant concerns for our industry on issues
such as trade secrets and confidential
business information, excessive data submission requirements, and product recall
authority.
For more information about
the California Green Chemistry
Initiative, follow this link: http://
beautyisourbusiness.org/issues/
california-green-chemistry-initiativeOctober 2012
Member News
Free Networking Event at
Cosmoprof Asia
ICMAD invites you to attend the
Networking Reception at Cosmoprof
Asia on Thursday, November 15 from
6:30 to 8:30 p.m. This is a great time for
you to talk with ICMAD members and
others attending the show. See the flyer
in this issue and then register online
at www.icmad.org. The event is free to
attend.
Take advantage of Industry
Publications Discount
ICMAD and BIR have partnered together to bring you the Beauty Industry
Report (BIR). New ICMAD Members
can sign up for an electronic subscription at no charge for one year. Current
members receive 15% off the hard copy
subscription or $10 off the electronic
subscription. To take advantage of this
offer, send your contact information to
Marilyn Mages at mmages@icmad.org.
For information on the BIR newsletter
or if you would like two complimentary
copies, contact lisa@bironline.com.
Third ICMAD Webinar
Introduced: Empower
Your Business with Market
Intelligence
ICMAD has finalized a new partnership
with Kline & Company to provide you
with key industry information, including report content and ordering. To
find out more about these new membership benefits, sign up for the free
30-minute webinar on Tuesday, October
24 at 2:00 p.m. Eastern. https://klinegroup.webex.com/klinegroup/onstage/g.
php?t=a&d=710691919
Kline & Company is a respected provider of world-class consulting services
and high-quality market intelligence.
Some of the reports offered include:
U.S. Facial Skin Care Market, U.S. Color
Cosmetics Market, and Beauty Retailing
through U.S. Department Stores. We
hope you can join us!
PCPC DreamBall
On Thursday, September 27, 2012, Dr.
Robb Akridge PhD, ICMAD Director,
Cofounder Clarisonic, and Pam Busiek,
ICMAD President and CEO attended
Look Good…Feel Better’s 28th annual
DreamBall which honored Michael
Clinton, President, marketing and publishing director of Hearst Magazines, and
Carol Hamilton, President L’Oreal Luxe
USA. The event raised $2.4 million to
help improve the self-esteem and quality of life for people undergoing cancer
treatments.
Welcome New Members
Asili LLC , Newport Beach, CA
ES Beauty, Rancho Santa Fe, CA
De Fabulous, Doral, FL
October 2012
3
Regulatory Update
FDA Warns of Contaminated
Tattoo Inks, Foot Scrub
The U.S. Food and Drug Administration
(FDA) and Centers for Disease Control
(CDC) have issued warnings for contaminated tattoo inks, based on investigations of Nontuberculous Mycobateria
(NTM) outbreaks in a number of states.
The bacteria can cause a number of severe reactions, including infections that
can be difficult to diagnose and can
require treatment lasting six months or
more. FDA also warned that tattoo inks
and the pigments used to color them
can become contaminated by other bacteria, mold and fungi. The agency encourages reporting of tattoo-associated
complications to its MedWatch program.
The FDA investigations into contaminated tattoo inks resulted in a recall of
the products, but not before 19 people
were diagnosed with Mycobacterium
chelonae infections.
The CDC is recommending that ink
manufacturers “be held to higher product safety standards, which should include production of sterile inks” because
they are injected intradermally.
The FDA also issued a warning letter to an Ohio-based company, resulting from the agency’s inspection findings. Testing of a foot scrub
product found microbial contamination above FDA-mandated levels for
non-eye-area products. The FDA was
particularly concerned about the presence of Pseudomonas aeruginosa and
Burkholderia multivorans/B. cepacia
group. The agency also identified unsanitary conditions and inadquate quality-control measures to protect against
product contamination. The company’s
response to the late 2011 inspection
findings was considered inadequate by
the FDA, prompting the warning letter.
The company has 15 days to respond.
FDA Issues Warning Letter for
Drug Claims
The FDA’s Center for Food Safety and
Application Nutrition (CFSAN) has
4
California
issued a warning letter to L’Oreal for
claims associated with a number of its
products. According to the agency, the
claims made on Lancome’s website for
10 identified products caused them to be
considered drugs under the Food, Drug
and Cosmetic Act. The significance of
CFSAN issuing the warning letter, rather
than Center for Drug Evaluation and
Research (CDER) may indicate that the
Office of Cosmetics and Colors is now becoming more active.
Some of the claims cited in the warning letter include:
“[B]oosts the activity of genes and stimulates the product of youth proteins.”
“See significant deep wrinkle reduction
in UV damaged skin, clinically proven.”
“Immediate lifting, lasting repositioning. Inspired by eye-lifting surgical techniques…helps recreate a younger, lifted
look in the delicate eye area.”
EU Guide from ICMAD
Now Available!
A Guide to European Cosmetics
Regulations, 3rd Edition is now available to members. The book is updated with new information about
how companies can comply with the
rules of the EU’s cosmetic legislation
that become fully effective in July
2013.
The price for the 100 page reference is $150 for members, $250 for
non-members. To purchase a copy,
click on the Publications link on the
ICMAD Website www.icmad.org, or
call 1-800-334-2623.
Green Chemistry Update
The regulations proposed by the
Department of Toxic Substance Control
(DTSC), implementing the California
Green Chemistry Initiative, unlike Prop
65 or the California Safe Cosmetic Act,
will require costly analysis and product
reformulation for products containing
Chemicals of Concern (COCs). Also unlike Prop 65, no minimum concentration levels exist, so “contaminants” like
lead, which may be present in minute
amounts, and which are permitted federally by the FDA and the EPA, may trigger
the study and reformulation requirements of the regulations. It is believed by
many familiar with these developments,
that cosmetic products may be the first
to be targeted, specifically nail polish,
based on studies the DTSC has already
conducted. There are no small company
exemptions and these regulations apply
equally to ALL consumer products. The
only exemptions are foods and prescription drugs.
Finally, providing alternatives analyses for COCs could be both “onerous”
and costly. According to attorneys
from Alston + Bird LLC, the analyses to
find alternatives could cost companies
$500,000 to $6,000,000. The Personal
Care Product Council’s associate general
counsel, Tom Myers, told The Rose Sheet,
that complying with these regulations is
“…going to be costly and time intensive
and resource intensive.”
For information on what you can
do about the Green Chemistry Draft
Regulations, please see the notice on
page 2.
Note: Members must log into the website
to obtain member pricing on the guide.
October 2012
The pleasure of your company is requested at ICMAD’s
Cocktail Reception, Cosmoprof Asia, Hong Kong
Date: November 15, 2012
Time: 6:30 p.m. – 8:30 p.m.
Location: Hong Kong Convention Centre, N104-105
Come talk with ICMAD members, dignitaries and others
attending Cosmoprof Asia.
Special surprise entertainment- Don’t Miss This!
RSVP is required.
Please go to www.icmad.org or call 800-334-2623.
October 2012
5
Asia-Pacific
While demand for “greener” personal care
products is growing in the Asia-Pacific
region, according to research from Frost
& Sullivan, there are a number of challenges to formulating eco-friendly products. Since many Asian countries have
warmer climates, green preservatives
“face greater performance and stability
challenges.” Since many Asian countries
follow the EU cosmetics regulations, natural preservatives are not registered in
the EU annex, making the use of them a
grey area. Availability and distribution, as
well as cost, make switching to greener
products more difficult. The good news
for natural personal care products in the
region is that consumers are looking
for these products to avoid potentially
harmful locally manufactured goods
and are reading product labels more
carefully.
Brazil
According to Euromonitor, for the third
year in a row, the Brazilian hair care market has grown faster than in any other
country, and is expected to continue its
fast pace in the near future. Between
2008 and 2011, sales of hair care products have produced more than 25 percent of the global growth rate. Salon
brands in particular have fared well, as
there are more than 1.5 million beauty
salons throughout the country and
Brazilian women typically get their hair
done weekly. This is true across the
socioeconomic spectrum, as women
from all backgrounds typically spend a
large portion of their discretionary income on “looking good.”
Canada
Health Canada has issued new guidelines
on heavy metal limits in cosmetics. The
agency is concerned about the presence of lead, arsenic, cadmium, mercury
and antimony, as they may be harmful
to the consumer. The guidelines state
that concentrations of heavy metals will
be considered “technically unavoidable”
when they exceed these limits: 10 ppm
for Lead, 3 ppm for arsenic, cadmium
and mercury and 5 ppm for Antimony.
Products with higher concentrations of
6
these chemicals may be subject to an assessment to determine the level of risk,
with appropriate enforcement action to
follow.
Denmark
The Danish government has banned
four industrial chemicals, despite the
European Commission’s decision to
review them for phasing out by spring
2013. This could result in the Commission
taking legal action against Denmark.
The chemicals are DEHP, DBP, DIBP and
BBP phthalates. The chemicals are being
reviewed through the EU’s 2006 REACH
regulation, which requires chemical manufacturers to register and provide safety
information on substances. Those considered a threat to human health or the
environment may be phased out.
European Union
In a July 31 opinion, the European
Commission’s Scientific Committee on
Consumer Safety (SCCS) recommended
adding more than 50 fragrance components to the list of allergens that must
be identified on the label of a cosmetic
product. Currently, fragrances used in
cosmetics are exempt from full ingredient labeling, requiring the term “parfum”
or “aroma.” The current exception is the
list of 26 potential allergens, which must
appear on the ingredient label. The new
opinion lists ingredients that are considered contact allergens in humans, based
on human clinical and epidemiological
evidence. The list added 30 individual
chemicals and 26 natural extracts to the
26 allergens already identified. Based on
opinion, the European Commission will
likely add to the list of fragrance allergens that require identification on cosmetic product labels. The full opinion can
be found at: http://ec.europa.eu/health/
scientific_committees/consumer_safety/
docs/sccs_o_102.pdf.
Malaysia
According to market researcher Mintel,
the Malaysian cosmetics market is booming, with sales up 8.7 percent, to $397
billion, in 2011. The country offers opportunities in the Halal cosmetics market, as Muslims make up 60 percent of
the population. The global Halal market
is estimated at $2.3 trillion, but that includes both food and non-food sectors.
Malaysian women prefer waterproof or
water resistant makeup, due to the country’s tropical climate.
Morocco
The Moroccan Ministry of Health
recently published an announcement
that cosmetic manufacturers must file
a product registration application with
the Direction du Medicament et de la
Pharmacie (DMP) prior to placing the
product on the market. The announcement prohibits the use of “substances
known to be carcinogenic, mutagenic
or toxic for reproduction” in cosmetics and generally follows the principles
of the original EU Cosmetic Directive.
Once an application is approved, the
authorization is good for five years. The
Ministry has created a Commission of
Cosmetology to examine registrations
and advise the Minister of Health on matters concerning the sale of cosmetics.
Russia
The Russian Customs Union Commission
has adopted new technical regulations
for the “Safety of Cosmetic Products,”
scrapping its Sanitary Government
Registration, which required the products of Russia, Belarus and Kazakhstan
to conform to a single set of sanitary
requirements. The Declaration of
Conformity to Technical Regulations is
based on both the original EU Cosmetic
Directive and the new European
Regulations (Recast)—and the definition
of cosmetics and the lists of regulated ingredients are almost identical.
Switzerland
The Centre Suisse d’Electronique et de
Microtechnique (CSEM) is coordinating
a four year project to develop a technology to measure engineered nanoparticles (ENPs). The SMART-NANO project
will develop a cost-effective means to
detect, identify and measure ENPs in
a wide range of matrices, from food to
clothing to cosmetics. The project has
received €3.5 million from the European
Commission.
October 2012
Have You Heard?
Pinning with Pinterest
With the growing popularity of social
media site Pinterest, it is time to discover how it can work to benefit your
brand. Pinterest is a social media venue
all about exploring and discovering new
things. It allows users to share and curate
ideas by “pinning” images or videos to
various themed pinboards using a “Pin It”
button, and users and fellow pinners can
choose to follow none, a few or someone
else’s boards.
With the constant presence of social
media, many Internet users are suffering
from Facebook and Twitter fatigue, but
Pinterest provides a different outlet that
is currently less pervasive. It also offers a
more holistic approach to social marketing, engaging and emotionally connecting with its consumers, and helping them
visualize how the products or services
they are interested in can influence their
lifestyles.
According to media company
Compete, Pinterest visitors increased
by 155 percent from December 2011 to
January 2012, and the site has a highly
engaged audience—a reported 3.3 million users, out of which 70 percent are female from ages 25–45. Any business that
depends on a high volume of consumer
traffic should invest time thinking about
creating a Pinterest account, as it can be
a great way to connect and interact with
consumers. But to have an engaging
and successful account, it is important to
know how your brand’s products can fit
into the lifestyle of your target audience.
Getting involved with Pinterest means
that you will need to keep your pins rolling to engage with followers. You can
follow other Pinterest users you think will
follow you back. According to authors
Ron Robinson and Upasana Sahu, when
they see you are interacting, they will
check your pins and follow you back. You
can also re-pin the top related boards to
your own Pinterest page. For more information on this topic, go to GCI Magazine,
September 2012.
October 2012
•
Sustainability is the buzz word in packaging, as countless companies announce
initiatives aimed at both cutting costs and making packaging greener. One of the
most significant initiatives is Procter & Gamble’s announcement that it was switching
to sustainable PET for its personal care and consumer goods portfolio. With the focus
on the development and use of 100 percent plant-based PET materials and fibers for a
variety of consumer products, PET is used extensively to package a range of personal
care products, particularly hair care and skin products. (Cosmeticsdesign-europe.com,
October 3, 2012)
•
Kline & Company discusses fall 2012 Beauty Trends. Since the change of the
millennium, fashion, beauty, interior design, and other aesthetic indicators have been
celebrating multiple decades concurrently. Trends came and went, where one era or
particular look was popular for a while and then faded away. And at one time, each
decade had its own distinctive look. Now all decades can be seen on the same runway. Cosmetics & Toiletries USA offers information on hair and makeup trends for fall
and winter 2012. More information can be found on www.klinegroup.com/reports/
cia1.asp.
•
Nail cosmetics segment shines in UK market. According to the latest research
from Mintel, a market research company, the nail cosmetics segment posted doubledigit growth to reach a value of £221 million in the UK color cosmetics market in 2011,
suggesting that makeup has become the recession’s war paint. The experts say the
color cosmetics market turned in a dynamic performance, compared to other beauty
categories like hair and body care and is expected to continue to grow in 2012. In
terms of launch activity by region, the UK is reported as being the most active, accounting for 29 percent of all new product activity in the color cosmetics market during 2012. (Cosmeticsdesign-europe.com, September 13, 2012)
•
Nearly half of U.S. consumers—about 88.2 million—will use online coupons
and codes during 2012, according to a recent analysis done by eMarketer. By the
end of 2013, 96.8 million U.S. adults will have used such discounts. In this Buy-havior
Report, coupon search engine ShopAtHome.com found that when consumers
searched for online coupons and savings, 62 percent looked for store-centric deals,
24 percent for product-specific coupons, while only 14 percent looked specifically for
brand name product discount online. The study also found that 73 percent of consumers using ShopAtHome.com used it between 7 a.m. and 6 p.m., regardless of the
day of the week. More information can be found at www.ShopAtHome.com. (Happi,
September 2012)
7
Partner News
ICMAD Insurance Benefits • By Kenneth C. Hegel, Jr.
ICMAD’s mission is “To
represent, educate and
foster the growth and
profitability of entrepreneurial companies
in the cosmetic and
personal care industries
worldwide.” Most of our
members are aware of
the many programs and
services ICMAD offers
to help them succeed in the glamorous,
hectic beauty business. Some of ICMAD’s
programs focus on the exciting, trendy,
fast-paced beauty aspects of the industry. Other programs may not offer the
excitement and glitz of the beauty business, but emphasize the business side of
the beauty business.
ICMAD offers one of these programs
through Cosmetic Insurance Services
8
(CIS), a division of Frenkel & Company.
Frenkel was founded in 1878 and is currently the 25th largest broker of U.S. business, with revenues exceeding $55M. CIS
has been part of the “beauty business”
for more than 30 years. Their knowledge,
commitment and expertise in both the
cosmetic and the insurance industry
has enabled them to develop exclusive
insurance programs tailored for ICMAD
members.
The list of key program coverage
enhancements is both impressive and
unique:
• True Worldwide Liability Coverage
Territory on Products Liability
• Product Recall Coverage including
Loss of Profit
• Hired & Non-Owned Auto Liability
including Hired Car Physical Damage
• Employee Benefits Liability
• Blanket Additional Insured Vendors
• Guaranteed Cost/No Products/CGL
Deductible
• Defense outside the Limit
• Professional Liability Coverage included for Demonstrators
• Earthquake & Earthquake Sprinkler
Leakage available (including
California)
• Full coverage for Windstorm available (including Florida & Texas)
As weather-related damage created
problems for a number of ICMAD members, one member insured through CIS
remarked, “If I wasn’t with CIS, I might as
well have been uninsured.”
To protect your hard-earned success
and find out more about the ICMAD endorsed CIS cosmetic insurance program
for members, contact ICMAD at 847-9914499 or info@icmad.org.
October 2012
October 2012 | beautystorebusiness.com
$7.50 Volume 18 No. 10
YELP: Why It’s
Important to You
41 Must-Have
Antiaging Products
& Devices
PAM
BUSIEK
ICMAD’s New Dynamo
October 2012
9
by Tracy Morin
THE INDEPENDENT COSMETIC MANUFACTURERS AND DISTRIBUTORS
trade association is growing and evolving. In fact, in August, the association
moved into a new building in Deer Park, Illinois, to keep up with expansion—
the first-ever move for the nearly 40-year-old organization. And president and
CEO Pam Busiek, who’s Dallas-based, moves right along with it, spending one
week per month at the Illinois office and often traveling to Washington, D.C.,
and New York City in addition to keeping up with ICMAD’s international presence. “I do a lot of travel, and a lot of talking!” she laughs. Recently, Beauty
Store Business sat down to discuss with her ICMAD’s history and growth,
what her role is after more than a year with the association and how she
hopes to improve the businesses and lives of its members.
Photo by Armando Sanchez
Pam Busiek’s inaugural year
leading the Independent Cosmetic
Manufacturers and Distributors
trade association was a huge
success. So what’s next?
46 October 2012 | beautystorebusiness.com
10
October 2012
by a small group of cosmetic companies
that wanted an association to speak for
small business in matters affecting their
rights and ability to succeed in a very
competitive industry.
Our bylaws define whom ICMAD
membership is open to: all companies,
groups or individuals of good reputation
actively engaged in the manufacture,
distribution or sale of cosmetics, toiletries and fragrances; or associated with
the cosmetic, toiletries and fragrance
industry as suppliers of packaging, components and/or ingredients; or in research,
development or consulting services. Our
companies range from start-ups to those
that are now part of $1-billion organizations. Our focus is to address the
variety of needs and benefits growing
cosmetic/personal-care companies need
to address—being a true catalyst for
their success.
ted to providing the widest range of the
most useful services to help our members grow and succeed in this vibrant
cosmetic industry. After all, together we
are stronger.
You mentioned the needs of
cosmetic/personal-care
companies. What are your
members’ biggest concerns?
In the industry in general, if someone is
new or starting out or reaching that next
level, there’s no common denominator on
where to go. If you’re not of the industry
and don’t know where to reach out, you
can go to a variety of places to network,
and then the learning curve is much
shorter and much more productive. The
growth, success and business accomplishments happen faster. Our members
are low-risk and more educated. We
provide a variety of tools because of our
[longevity] in the industry and the team
of experts we now have at the committee level, including my experience in the
industry. There are very few things we
“Our 2012-2013 focus is
‘other-centered.’ It’s about the
members and their businesses
in every capacity.”
ICMAD is about members—and
typically entrepreneurial members. Our
member companies represent the diversity that makes the cosmetic industry so
dynamic. Every member has a great story
to tell—from individuals who walked away
from major cosmetic corporations because
they had an idea and the passion and commitment to act on it to today’s large companies founded by partners who couldn’t find
what they needed in the marketplace and
ended up creating a whole new market.
Look around. Chances are that ethnic foundation, that mineral-based eye
shadow, that remarkable compact holding a variety of color makeup, that home
microdermabrasion machine and that
men’s skincare system were created by
ICMAD-member companies.
We are proud of our members’
accomplishments, and we are commit-
can’t answer or can’t put someone in
touch with. Say someone wants to do
business in Thailand—here’s a contact.
If someone asks, “How do I get my
packaging started?” we can offer a list
of member companies. We have a tool
chest that can provide answers and it’s
really valuable. With a conduit of a lot of
members in the industry, it’s exciting to
watch that growth curve for them, and
there are so many success stories—
people who work and take advantage of
our benefits.
I also see collaboration greater then
ever because of the concern at the state
and federal level with legislative regulatory pieces. The Safe Cosmetics Alliance
(safecosmeticsalliance.org) we co-founded
has one voice in the industry—a variety of
trade organizations are coming together
to “agree to agree,” and that’s huge.
Pam Busiek (left) with Ian Ginsberg, C.O. Bigelow/ICMAD chairman, and Janet Gurwitch, founder
and former CEO of Laura Mercier Cosmetics, at the 2012 CITY Awards. Gurwitch was the event’s
keynote speaker and special presenter.
When the majority of the industry—
including the big boys—are speaking,
it’s highly effective. It comes down to
this: How do you best support small business? Small business is where change,
innovation and growth come from. It’s
where the acquisitions come from. And
that’s who we are. We support small
business and that’s the mantra of what
you hear everywhere—even in this
presidential election.
What are the different roles
in the industry, and what does
ICMAD accomplish?
ICMAD is a business service, a nonprofit
trade organization designed and structured
to answer the needs of the small business professional within our industry. Our
programs have great diversity, as do our
members. Whether it be skin care, nail care,
hair care, packaging, raw materials or distribution—to mention a few—they ultimately
make up the entire supply chain of products
that end up in the consumer’s hands.
Our 2012-2013 focus is “other-centered.”
It’s about the members and their businesses in every capacity. We address:
• Legislative advocacy at the state and
federal level on behalf of our members
• Industry collaboration for a united voice
with the Safe Cosmetics Alliance
• Education, education, education: technical, regulatory, import, export and
FDA workshops, as well as global
education, reaching out to others in
the industry internationally, teaching
them how to do business in the United
States as well as teaching those here
at home how to do business abroad
• Import/export programs—Certificates
of Free Sale
• Shipping domestic and international
programs—discounted and of great value
• Awards and recognition on product,
packaging and performance, with a
distribution model for increased sales
for the recipients
• European address program for member
companies
• Insurance coverage designed for companies of all sizes
• Networking
• A soon-to-be-launched warehouse
program
• Financial business development Webinars and mentoring
• Industry data and publications available
discounted to our members
• Membership directories—a built-in
program of industry contacts to reach
out to
We actively market and participate in
the marketplace, media, Capitol Hill and
trade shows, and service our member
base with quality programs that have a
measurable performance for their business needs and growth. Our members
also encourage others on a regular basis
to get involved.
Image courtesy of ICMAD
BSB: Please tell us about the
history of ICMAD and what the
association does.
BUSIEK: ICMAD was founded in 1974
48 October 2012 | beautystorebusiness.com
October 2012
11
By far, the regulatory environment
and the need for national conformity
in legislation.
The California Green Chemistry issue
is also upon us. This requires education
for the industry to truly realize how
important and threatening some of this
legislation could be to our livelihood.
What have you been working on
since you arrived at ICMAD?
Dallas-based Busiek—a big sports fan—poses with the Dallas Cowboys cheerleaders.
How did you get involved in the
beauty industry, and how did you
start with ICMAD?
I got involved in the beauty industry originally
on the soft-goods side as a 14-year-old
helping our neighbors in their store in
Colorado. That was all it took; exposure
to fashion and beauty followed.
I have a degree in business and a
degree in marketing from SMU in Dallas.
Texas stuck for me; I love it here! I
worked in college for Neiman Marcus
and went on to complete their Executive
Training Program, which gave me the
opportunity to participate in the buying
side. At that time it was Couture, and
I moved into a variety of departments,
opened 26 stores for a company called
Cache and ultimately found myself starting a skincare company with the passion
I have for science.
I launched a skincare company globally initially on Norwegian Cruise Line
that opened distribution for me internationally as well as here at home in
America. I had the opportunity with my
chemist to participate in the purchase of
the manufacturing company and ran that
contract-manufacturing company for six
years until taking the helm of ICMAD.
As an entrepreneur, a previous brand
owner, buyer and manufacturer, every-
thing ICMAD offered I found of benefit.
It was one organization to call that had
answers and gave me tools to navigate
with success in the marketplace.
It seems like everything! There is so
much opportunity to initiate new benefits and programs for our members.
We have worked on our own infrastructure, processes and business needs, and
moved to new offices at the end of
August. We have revamped our CITY
(Cosmetic Innovator of the Year) Awards
program, and collaborated federally
and [at the states level] with our sister associations so we speak with one
voice for the industry. We are being
heard from the local council member
to pertinent senators and representatives at the state and federal levels. We
have broader appearance and visibility
“[Among the many things ICMAD
is planning for in 2012-2013 is]
a soon-to-be-launched
warehouse program.”
What do you love about working
with the association?
The people and being part of the catalyst
for their companies’ growth. I just love it!
Helping others be successful—what
more could you want? I enjoy taking
36 years of experience in all facets of
the industry and sharing with those in
the industry—understanding what they
need and what they are looking for,
and providing tools that simply help and
make a difference. Everyone should be
so fortunate to work within his or her
passion, and the by-product is helping
others succeed! Again, I just love it. I
eat, breathe and sleep the passion for
the industry and the success of the small
business entrepreneur.
at diversified trade shows, added new
educational pieces to our programs, an
active Webinar program and business
development, to mention a few.
What do you think you bring to
this role?
I’ve been there. From sales to buying to
mass to luxury, brand development, brand
ownership and distribution, manufacturing for 2,312 companies internationally,
board participation, board leadership and
now to manage the day-to-day operations
is a real joy for me. It brings it all together.
I understand our members, where they
are and what they need. I was a member,
an active member, and we speak the
same language.
We understand that you will be
focused on fragrance retail and
distribution opportunities for
the entrepreneur over the next
year. Would you elaborate on
this please?
Fragrance is an area we have not focused
on in-depth, nor have we focused on the
distribution channels that are so diversified in today’s time. Those are areas
that can continue to build the ICMAD
membership, allowing us to share our
benefits to help their businesses grow.
What else is next for the
association?
Growth, additional exposure for our
members, a stronger global voice and
education pieces for the industry, a new
website, a library-subscription program
of key materials, a warehouse program
and stronger services in import/export
to aid our members.
How and why should people
join ICMAD?
Anyone can reach out to us online or
by phone: icmad.org, info@icmad.org,
800.334.2623.
We provide a one-stop shop for business tools and answers that are hard to
come by. The networking and connections obtained by doing so, as well as
the educational pieces we offer, give the
participating company a stronger edge
and a team to help provide answers to
move their business forward.
We want to encourage entrepreneurs.
This is an industry of mercy and grace. The
entrepreneurial side is where you see the
innovation, and I want to be an encourager,
giving a message of hope for how much
opportunity really is out there. It always
surprises me the new ideas I hear. I make
[it] a practice of calling new members
and asking about their businesses and
how we can help them, finding our key
benefits that will best serve them, and
introducing them to a company that can
help them that’s an existing member. It
amazes me how much opportunity there
is. I don’t know that people are always
encouraging others, and I want to be an
encourager and a voice of hope. ■
Tracy Morin is a freelance writer
and editor based in Oxford, MS.
Image courtesy of Pam Busiek
What have been your biggest
challenges?
50 October 2012 | beautystorebusiness.com
12
October 2012
Digest Advertising & Information Services
Resources
Trade Shows
Great Business Opportunity
to Build Sales
2013 Global Beauty and Wellness
Exchange features Pam Busiek, ICMAD
President and CEO as a speaker. This program gives attendees a dynamic and interactive forum designed around private
one-on-one meetings and networking
functions between leading beauty and
wellness product manufacturers and
pre-qualified, high-volume buyers.
In its fourth year, the Exchange continues to grow and is becoming an important event for the industry. The link from
the last event is www.exchangeevents.
com/global-beauty.html.
The Global Beauty and Wellness
Exchange will take place at the RitzCarlton Half Moon Bay and the appointment-based format is an effective way
for manufacturers to meet with multilocation retailers to build relationships
and close sales.
ICMAD members are eligible for a
10 percent discount on event registration, which takes place February 24–27,
2013. For more information about the
Exchange, visit www.exchangeevents.
com/beauty or call Joyce Jamison at
203-202-2576.
Trade Shows
InterCHARM, Moscow, Russia, October
24–27—This is the biggest event in
Russia and Central Europe. The goal is to
bring decision makers together to help
show market opportunities. It is a platform for beauty market professionals to
meet each other, find partners in national
and international markets and discover
new products. For more information,
contact www.intercharm.ru/en/
Training of
employees
We qualify your staff!
The Future of Color & Pigments 2012,
October 24-26, Miami— The Future of
Pigments and Color Cosmetics Summit
will unite the leading pigment experts
under one roof. Offering two separate
tracks of educational presentations and
numerous networking functions, you will
have access to pigments and cosmetics
experts from some of the most successful
companies. For more information, go to
www.pigmentmarkets.com.
In-cosmetics, Bangkok, November
6–8—A record number of exhibitors
are registered for this year’s event. You
can conduct business with the leading
suppliers in the industry. This show is
designed for cosmetics manufacturers,
formulators, scientists and sales & marketing experts. Another focus for attendees is on educational seminars and new
product development. Register at www.
in-cosmeticsasia.com.
cosmetic
campus
As one of the leading European training
companies, Pfeiffer Consulting trains and
educates your staff in:
Cosmetic-GMP ISO 22716
R&D
Preservatives
EU-Regulations
Public and inhouse seminars.
ICMAD members receive special conditions.
USA
Pfeiffer Consulting LLC
1101 Sweetwater Lane #1204
Naples, FL 34110 - USA
Europe/Asia
Pfeiffer Consulting GmbH
Im Brünnlislehen 18
75180 Pforzheim - Germany
Contact: mp-usa@pfeiffer-consulting.com
International Salon and Spa Expo,
Long Beach California, January 26–28,
2013—Plan to attend the largest professional beauty event on the West Coast.
This show offers the latest trends and
techniques in the cutting, coloring and
styling of various beauty products along
with the latest professional tools and
products. For more information, contact
www.probeauty.org/isse.
JOB MART
Replies will be forwarded to you or you may be contacted directly. Address your
reply to ICMAD, c/o Job Mart, 1220 W. Northwest Highway, Palatine, IL 60067. Job
seekers in the cosmetic industry are invited to submit their notice of availability (in
50 words or less).
October 2012
13
Digest Advertising & Information Services
A free,&0$'PHPEHUEHQH¿W
SMALL PACKAGE
Save
up to
%*
29
RQVHOHFWFedEx®VHUYLFHV
LTL FREIGHT
Save
at least
%
70
RQVKLSPHQWVRYHUOEV
TRADESHOW
*HWDdiscounted quote
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TradeshowSelect.com/Quote
3DUWQHU6KLSFRP,&0$'‡‡VDOHV#3DUWQHU6KLSFRP
,QFOXGHVDERQXVRQOLQHSURFHVVLQJGLVFRXQW)XOOGHWDLOVDYDLODEOHDWZZZ3DUWQHU6KLSFRP,&0$')HG([GLVFRXQWV
Cosmetic-GMP
ISO 22716:2007
We implement it!
As an internationally known consulting
company we make your products
marketable for the EU. Our services:
Cosmetic-GMP Audits
Implementation of the standard
Staff education
ICMAD members receive special conditions.
USA
Pfeiffer Consulting LLC
1101 Sweetwater Lane #1204
Naples, FL 34110 - USA
Europe/Asia
Pfeiffer Consulting GmbH
Im Brünnlislehen 18
75180 Pforzheim - Germany
Contact: mp-usa@pfeiffer-consulting.com
14
October 2012
Digest Advertising & Information Services
Making the case
for beauty...
7 Columbia Turnpike
Florham Park, NJ 07932
Tel: 800.950.0390
Email: sales@wwpinc.com
Online: www.wwpinc.com
October 2012
15
Digest Advertising & Information Services
NATRUE
Organic Cosmetic
We certify your products!
As an internationally known consulting
company, we are also NATRUE accredited
to certify your organic cosmetic products.
ICMAD members receive special conditions.
USA
Pfeiffer Consulting LLC
1101 Sweetwater Lane #1204
Naples, FL 34110 - USA
Europe/Asia
Pfeiffer Consulting GmbH
Im Brünnlislehen 18
75180 Pforzheim - Germany
Contact: mp-usa@pfeiffer-consulting.com
9th International Exhibition for
Cosmetics, Beauty, Hair
June, 13th - 15th 2013
Tuyap Exhibition Center
Istanbul, Turkey
www.beautyeurasia.com
16
October 2012
Digest Advertising & Information Services
Masterpiece International Ltd is the official
freight forwarder & on-site handling agent
for USA exhibitors attending Cosmetic &
Beauty Trade Shows Worldwide.
Masterpiece offers a discounted rate on domestic
shipping charges for trade show or commercial
shipments and FREE storage in between trade shows
for all ICMAD members. For more information please
contact Masterpiece International.
T: 847-806-9595 E: tradeshow@masterpieceintl.com
W: www.masterpieceintl.com
Wherever
the beauty
industry is
EXPORT MAGAZINE
is there too
For enquiry please contact:
jepub@att.net
export.magazine@mteedizioni.it
October 2012
17
Digest Advertising & Information Services
European Regulation
EC/1223/2009
We prepare you!
As an internationally known consulting
company we make your products
marketable for the EU. Our services:
Preparing safety reports
Structuring and administering PIFs
Cosmetic GMP audits
Providing the responsible person
ICMAD members receive special conditions.
USA
Pfeiffer Consulting LLC
1101 Sweetwater Lane #1204
Naples, FL 34110 - USA
Europe/Asia
Pfeiffer Consulting GmbH
Im Brünnlislehen 18
75180 Pforzheim - Germany
Contact: mp-usa@pfeiffer-consulting.com
18
October 2012
Member Spotlight
RMS Beauty • www.rmsbeauty.com
Beginnings
RMS Beauty is an organic color cosmeƟc line created by celebrity makeup arƟst Rose-Marie SwiŌ.
She has been a professional makeup arƟst for over 30 years, working with the world’s most presƟgious models, photographers and celebriƟes.
She believes that a clean cosmeƟc line was worth her trials and tribulaƟons so that women had a
choice. Each product—from cream eye shadows to concealers—is formulated to hydrate and illuminate skin. RMS Beauty is unique because it delivers the benefits of skincare plus cosmeƟc color
in one product. The whole line is focused around minimal applicaƟon rather than complete, heavy
coverage: the goal is to enhance beauƟful skin, not cover it up.
For markeƟng, RMS Beauty employs a public relaƟons firm to manage
the increase in press coverage, although eīorts are sƟll minimal. The
company sends a monthly newsleƩer to customers and is very acƟve
in social media (Facebook, TwiƩer, Blog), which is a wonderful tool for
engaging their audience and monitoring customer feedback. “We have
found social media, primarily TwiƩer, to be very successful. Having a
blog also created a plaƞorm to engage our customers with insighƞul
makeup Ɵps and trends, demonstraƟons and exclusive backstage photos,” says SwiŌ.
Future
RMS Beauty is always seeking expansion. The latest product launch was the “un” powder in August,
a universal seƫng powder to be used with other RMS Beauty products. “We are always tesƟng new
ideas, colors and products to keep the line fresh and saƟsfy customer demand. Tubed lipsƟcks, a
bronzer and mascara are also on the horizon,” says SwiŌ.
RMS Beauty focuses on environmentally friendly packaging such as glass and using as liƩle plasƟc
as possible. Its short-term goal is to have people love the product. The long-term goal is to have
them reorder! RMS Beauty will conƟnue to remain in the forefront of the green movement. “We
will conƟnue making the line as clean as possible to help consumers avoid health problems associated with cosmeƟc use. Part of our mandate will always include educaƟng consumers about the
current unsafe, hazardous products they consume and use on a daily basis,” says SwiŌ.
A member since 2011, RMS Beauty says that ICMAD has provided the opportunity to meet other
entrepreneurs in the beauty world. As well, the board of directors has provided answers for some
more challenging quesƟons and helped to obtain the required documentaƟon for the internaƟonal
market. Being named a finalist in this year’s ICMAD’s CITY Awards was a huge honor and helped
introduce products.
The RMS Beauty philosophy is not about following the trends, but making products that work and
are healthy. “We like to consider RMS products as skincare with color: ‘giving makeup a whole new
meaning,’” she says.
Selection for the ICMAD Spotlight does not serve as any form of certification or confirmation that the above mentioned
product or service is in compliance with applicable laws or regulations, nor does it constitute an endorsement of the
company or its products.
Would you like your company featured here? Just let us know. Fax your request to
847-991-8161 or write us at: ICMAD, 1220 West Northwest Highway, Palatine, IL 60067.
October 2012
19
21925 Field Parkway
Deer Park, IL 60010
847-991-4499 • 800-334-2623
847-991-8161 (fax)
www.icmad.org • info@icmad.org
ICMAD represents, educates and fosters the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide.
Rates for black and white credit card sized ads are $600, 4-color ads are $800, payable annually. Nonmembers
will be allowed to reach our members by paying $1200 for black and white, $1600 for 4-color. If you do
advertise in our newsletter, for an additional $150 your classified ad can be posted on ICMAD’s website.
Nonmembers would pay $300. If you have any questions, please call Marilyn at 1-800-334-2623.
INVITES ALL MEMBERS TO ADVERTISE WITH US!
• 3-1/4” X 2” CREDIT CARD SIZED BLACK AND WHITE AD COSTS $600,
4-COLOR COSTS $800
• WILL RUN IN 10 DIGESTS (ONE FULL YEAR)
• FOR AN ADDITIONAL $150 YOUR AD WILL RUN ON ICMAD’S WEBSITE
• CONTACT THE ICMAD OFFICE AT 1-800-334-2623 OR
• INFO@ICMAD.ORG FOR MORE INFORMATION
ADVERTISE
YOUR COMPANY
IN THE
ICMAD DIGEST