December 2012 - Anita Goodesign

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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Cover: Victorian Quilt, Spring Blossoms, Cutwork Corners, Free Standing Lace, Mini Quilts
& Designer Animals
Pg 2
Special Message
Pgs 3- 4
December Releases
Pgs 5- 8
Tips,Tricks & Ideas
Fashion Embroidery
Techniques.
Session 5: Creating
Free-Standing
Embroideries
Pgs 9- 11
Our NEW CLUBS
Pg 12
Anita’s Embroidery
Workshops
Pgs 13-14
Anita Goodesign’s
Dec. 2012 &
Jan. - March 2013
Events calendar
Anita Goodesign News
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Special Message
Welcome to our December Newsletter. First, I want to say thank you to all of our
loyal customers that have supported us this past year. Without you, we would not
be able to create the designs, tutorials and events that you all love!
2012 has been a very exciting year! We introduced our newest Embroidery Clubs;
Quilting and VIP that go along with our existing Diamond and Platinum Clubs.
With these new clubs, our hope is to give you even more choices for your embroidery needs and
your budget. Anita Goodesign Events have gone even further with our new Anita’s Embroidery
Workshop. This gives you, a great way to attend an embroidery technique class at your local
Anita Goodesign Dealer. We also introduced a brand new Premium Edition Collection with
the release of “Art Quilts”. So you can see, we are always striving to give you more options, more
embroidery designs and more embroidery events!
Next year we will continue the trend of more events, more quilting projects, and more trunk
shows at your local dealer as well as new special editions, and exciting contests. We have
continued to grow by adding a new artist and marketing director. With that growth we will
continue to offer beautiful embroidery designs and specials online through our social media
presence. So stay tuned for 2013... it is going to be awesome!
Again, I want to thank you for your patronage and continued support. Happy Holidays to you
and your family.
Steve Wilson
Owner/President
Anita Goodesign, Inc.
Happy Holidays
from the staff
at Anita Goodesign!
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December Releases
“Free Standing Lace”
Diamond Club
If you look at any
fashion or home
decorating magazine
these days you will
notice that the
pages are full of
freestanding lace
embroidery.
The lace is being
made into dresses,
skirts, and shirts,
placed on purses
and even shoes. They
say that everything
goes in circles and
that what once
was vintage is now
new. With that in
mind I decided to design this collection titled Free
Standing Lace. This collection contains large
designs as well as small designs that are stitched on
stabilizer, rinsed and then sewn on garments. Free
standing lace is very simple to embroider since it is
only one color and stitched on only stabilizer.
“Spring Blossoms”
Mini Mix & Match/ Quilting Club
Sometimes
we are very
inspired by
fabric and color.
When I saw
this fat quarter
bundle in all of
these shades of
blue, I knew it
would be perfect
for a collection
of flowers. These
designs are very
easy to stitch.
They don’t
have applique
or any special
technique and they all use only three colors
of blue thread. Of course they would be great
in any other color as well. The collection
contains 10 different flower blocks in 4 sizes
each, 2 transitional blocks and 10 isolated
flowers in 2 sizes each.
December 2012
Volume 15
“Designer Animals”
Diamond Club
Modern animal
sculptors inspired
this collection when
creating these designs.
We wanted to create
tonal animals with
unique contours and
stitching. We used
applique in all of these
designs and 3 colors of
thread. We also added
batting behind the
applique for a unique
puffy look. We stitched
the designs on black
linen tea towels with a
cotton and grosgrain
ribbon trim.
“Victorian Quilt”
Mix & Match/ Quilting Club
Many of you love
all things Victorian
so we designed 20
different Victorian
theme quilt blocks!
There are hats,
cameos, birdcages,
roses, fans, perfume
bottles and much
more! Each of the
designs is framed in
a folded fabric block
with a beautiful
stippled background.
All of the designs
are also included as
individual designs
without the block.
There are also multiple border designs and
choices for lots of different quilt options. The best
part about this collection is that you can combine
it with other Anita Goodesign collections! This
collection is part of the “Mix and Match” quilt
line. All of the design collections that are in the
“Mix and Match” line come with 5”, 6”, 7” and 8”
blocks and are fully interchangeable.
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Project Collections
December Releases
“Cutwork Corners”
Projects Collection/Platinum Club
Cutwork Corners brings the vintage cutwork technique
to your embroidery machine in a new and exciting
way. These 12 designs allow you to create
perfectly aligned corners in half
the time. Most designs have a
B version that is a coordinating
plain corner as well. You can use
these corners in any combination
to create a handkerchief,
breadbasket liner, table runner, or
add embellishment to any garment.
“Mini Quilts”
Projects Collection/Platinum Club
Mini Quilts are tiny pieces of art that add charm and whimsy to any decor. After you
finish the embroidery, you can bind and hang these with a ribbon or frame them in a
purchased picture frame. These make great gifts for teachers, neighbors, friends and
family alike.
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Tips, Tricks & Ideas
Fashion Embroidery Techniques
Here at Anita Goodesign we are always looking for the latest trends in the world of
embroidery. We have noticed that embroidery on clothing is making a come back!
So, that inspired us to give you some tips for embroidering on garments. We also
have a product line titled Anita Goodesign Fashion Collections. Go to our website
and take a look at all of our beautiful fashion collections. These collections were
designed with fashion clothing in mind and the designs were all tested on garments
to guarantee perfect embroidery results.
Here are some of our fashion rules and tips.
1. Start with a quality garment
The better the garment, the better your end result will be. Cheap clothing generally
doesn’t have good sewing techniques to begin with and are made using cheaper grades of
fabric which don’t hold embroidery well.
2. Don’t be afraid to use your seam ripper!
A lot of the techniques we use will require you to open up seams and literally take your
garment apart. You have an embroidery machine that costs thousand of dollars don’t be
afraid to rip apart a $50.00 pair of jeans. Besides, ripping it apart is easy, its putting it back
together that’s tough!
3. Experiment!
Creating your own custom garment will require experimenting with different fabrics and
embellishing techniques. Don’t be afraid to try something new.
These are the techniques that will help you with your Fashion
Embroidery.
This month we are featuring “Working With Fabrics” as you
see on the next page.
1. Working with Fabrics
2. Stabilizers
3. Combining Multiple Embroideries
4. Using Templates
(TIP OF THE MONTH)
5. Creating Free Standing Embroideries
6. Standard Applique
7. Leather Applique
Our newest collection
8. Reverse Applique
Free Standing Lace ties right in with
the tip of the month! You can use some
9. Embroidery on Fabric
of the same techniques on this
collection but instead it is lace.
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December 2012
Volume 15
EMBROIDERY DESIGNS • EVENTS • EDUCATION
Tips, Tricks & Ideas
Creating Free Standing Embroideries
You all know that hooping
garments can be difficult
and sometimes impossible.
Imagine trying to align and
hoop 30 different designs
on a pair of jeans. Sound
hard? It is. Instead of all of
those hoopings we actually
embroidered all of the flowers
on organza, cut them out and
then sewed them to the jeans.
The end result is extremely
pleasing, the designs seem
to float and they don’t cause
the fabric to ripple or pucker.
Since they don’t embroider into the weave of the fabric they also don’t restrict the movement.
Designs done this way look great on jeans or any project you can’t hoop like shoes or hats!
Any design that is solid will work using this technique.
To begin simply embroider the designs on organza with wash-away stabilizer underneath the
organza. The stabilizer will wash away when you are finished with the project. Leave about
an inch between each flower. The key is to choose the proper design. Any of the more simple
roses will work fine, just avoid any of the jumbo designs or designs with long vines extending
from them. We suggest embroidering a lot of them, once you see how easy this technique is you
will want to keep adding flowers. For this project we used champagne colored organza which is
neutral. Avoid dark colors of organza unless you are working on a dark garment.
Once you are done stitching out the designs carefully trim away any excess organza. After the
organza is trimmed away use a hot knife to seal the edges. The hot knife will cause any excess
organza to melt away. Always use caution when using a hot knife!
Note:
The Designs that are shown in this section of the tutorial are from the “Designer
Roses” collection. We are showing you these techniques and samples because they
can be used with any of the fashion collections
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December 2012
Volume 15
EMBROIDERY DESIGNS • EVENTS • EDUCATION
Tips, Tricks & Ideas
Arranging Free Standing Embroideries
Below is a pair of jeans that we created using the designs from Designer Roses. This example
demonstrates how to arrange free standing embroideries. The only thing embroidered in the hoop
are the scrolls. The first step is to lay out and pin the scrolls in place. After they are pinned in
place lay out the actual organza roses that you created. We arranged our designs so they are flat
across the bottom with a curve going up the leg. After you have an idea of your layout remove the
roses and embroider your jeans. We used tear-away stabilizer on the scrolls.
Note:
The Designs that are shown in this section of the tutorial are from the “Designer
Roses” collection. We are showing you these techniques and samples because they
can be used with any of the fashion collections.
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December 2012
Volume 15
EMBROIDERY DESIGNS • EVENTS • EDUCATION
Tips, Tricks & Ideas
Stitching Down Free Standing Embroideries
Once you have your arrangement of free standing embroideries you need to stitch them down. We
actually use invisible thread and a free motion stitch to tack the roses in place. The illustration
below shows the technique using a white flower with red thread. The picture is for a technique
representation only. When you use the invisible thread it will be... invisible. The bottom picture
shows the inside of the jeans, we know you wanted a peak!
Note:
The Designs that are shown in this section of the tutorial are from the “Designer Roses”
collection. We are showing you these techniques and samples because they can be used with
any of the fashion collections
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Introducing Our
NEW Clubs!
• Tired of paying full price for your Embroidery Designs?
• Do you enjoy getting the newest embroidery designs
available in the market?
Anita’s News
• We have a solution that’s right for you!
• Our 4 unique Clubs will help you choose the best option for
your embroidery needs!
Our Diamond Club was created 8 years ago to give our customers new designs every
month at a discounted price. The last year has brought many changes at Anita Goodesign
including the introduction of our quilting line. We have had feedback from both machine
embroiderers wanting more embroidery designs and our customers who make embroidered
quilts requesting more quilting designs. So we decided to make some changes, by adding a
club for quilting.
If you are a current Diamond Club or Platinum Club member you will continue to
receive those designs for the remainder of the year. If you would prefer to have the
remainder of your membership converted to Quilting Club designs we can do that as well.
Simply email Emily Whitaker at ewhitaker@anita-goodesign.com and she will make sure
your next packet is for the Quilting Club. We also have a new club for our customers who
want everything, called the VIP Club. Of course no matter which club you are a member
of our trade out policy still applies, you can always trade for a quilting design or an
embroidery design.
Here are the details on all of the clubs. We hope these changes will allow you to
choose a club that will give you more of what you want!
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Join an
TM
Club TODAY!
G Easy steps to becoming an Anita Goodesign Club Member!
B
Would you like to join one of
our Clubs & receive designs
at a discount for a year?
E
At the 1st of each month
go to the store and pick up
your Club’s new releases
packet.
C
Choose the Club that
works best for YOU!
F
Open your pack before you
leave the store... and if by
chance you don’t like one of the
collections, you can exchange
it for one of equal value.
D
Sign up through your
local Anita Goodesign
dealer or at an event and
receive your Starter Kit!
G
Go home and enjoy your
newest Anita Goodesign
Collections!
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Join an
TM
Club TODAY!
What Club is right for YOU?
Diamond Club – You
receive 1 full collection
and 1 mini collection every
month as well as a bonus
collection every quarter.
The collections will feature
a variety of topics including
vintage, home décor, tile
scenes, clothing designs
and much more.
Quilting Club –
You receive 2 collections a
month that showcase our
beautiful embroidery designs
with quilted borders, stippling
and free motion stitching. All
of the designs are brand new
and never before released.
You will be getting a lot more
than running stitch designs;
most of the collections
will be from our Mix and Match quilting line so they
will be fully compatible with each other. Every three
months you will get an exclusive bonus that will only be
available in the Quilting Club.
*
Platinum ClubIf you love to sew and embroider
then adding the Platinum
Club upgrade to your Diamond
Club or Quilting Club is your
best bet! The Project Series
feature embroidery designs
with cohesive projects that will
be included in your upgrade.
That’s 2 new projects monthly!
Included on the CD for the
projects are complete sewing
instructions and shopping lists for all of your fabric,
supplies and notions. The projects include In-The-Hoop
designs, bags, clothing and ideas, and new embroidery
techniques.
Cost for 1 year upgrade is $300 on top
of your Diamond Club or Quilting Club
membership or
$83 a month. (Retail Value: $3,684)
*
VIP Club This is the Club for
those of you that want
it all or are new to
machine embroidery
and want to build an
amazing library of
designs. We release
6 new collections
every month at
Anita Goodesign,
2 Embroidery
Collections, 2 Quilting Collections and 2 Project
series design sets. You receive all 6 brand new
collections every month. The possibilities of what
you can do each month with all of these collections is
limitless. You also receive the Diamond Club bonus
designs as well as the Quilting Club bonus designs.
*
* All Dealers do not offer financing. Ask your local Authorized Anita Goodesign Dealer for information
regarding twelve month No interest financing. Taxes vary from state to state.
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Come join us at
Anita’s Embroidery Workshop!
EMBROIDERY DESIGNS • EVENTS • EDUCATION
www.anitagoodesignonline.com
Learning new embroidery techniques has never been easier!
Attend one of the Anita Goodesign workshops and receive a classroom packet valued at
$59.95! The packet includes a CD with the project from class as well as the tutorial and a
design assortment. Each Workshop comes with a design collection that is unique for that
class, a full color presentation folder and a full color catalog.
At the Anita Embroidery Workshop you will participate in a hands on embroidery
team sewing environment. Project instructions via tutorial hand outs and an in-depth
step-by-step workshop video. Ask your dealer about these workshops TODAY!
It’s as easy as 1... 2... 3!
Watch our step-by-step video in class.
raw
up fo
Sign-
op!
orksh
Crea
te you
r
class using ste project
p-byroom
st
tutor
ial h ep
and o
ut
s.
Ask your dealer which workshops
are available now!
Foundations
Cutwork Block
Mirror Blocks
Jelly Roll Blocks
Shrinky Animals Napkin Corners
Free-Standing
Leaves
Pocket Purses
TM
COORDINATING EMBROIDERY DESIGNS
FOR THE HOME
COMPACT
Event
Trapunto
Christmas
Stockings
Block Fabric
Painting
Christmas
Gift Tag
Anita’s Embroidery
Workshop
copyright 2012
Attendee Packet
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
December 2012
Events Calendar
12/6 2012 IL
Jackman’s Fabrics (IL) 1000 Lincoln Highway Fairview Heights, IL 62208 • (618) 632-2700
Guest Speaker: Pat Gallini
January 2013
01/11-123 , 2013 AZ
Mulqueen Sewing Center (AZ) 3716 E Main St Bldg 2 • Mesa, AZ 85205 • (480) 545-0778
Guest Speaker: Steve & Aundrea Wilson
01/18-19 , 2013 TN
Midsouth Best Sewing (TN) 258 River Rock Boulevard • Murfreesboro, TN 37128•(615) 893-1800
Guest Speaker: Jessica Chillemi
01/18-19, 2013 FL
Expert Sewing (FL) 6520 South Tamiami Trail • Sarasota, FL 34231 • (941) 925-20002
Guest Speaker: Laura Phillips
01/24, 25 & 26- 2013 FL
Expert Sewing (FL) 1900 Tamiami Trail #114 • Port Charlotte, FL 33948• (941) 766-7118
Guest Speaker: Pat Gallini
01/25 & 26- 2013 MI
Country Stitches (MI) 2200 Coolidge Road East Lansing, MI 48823 • (517) 351-2416
Guest Speaker: Holly D’Amico
February 2013
02/08-09 , 2013 NC
We’re Sew Creative (NC) 8637 Concord Mills Boulevard • Concord, NC 28027 • (704) 971-0351
Guest Speaker: Kourtney Kassube
02/09 , 2013 KY
Austin’s Sewing (KY) 5640 Bardstown Road • Louisville, Kentucky 40291 • (502) 239-2222
Guest Speaker: Holly D’Amico
02/15-16, 2013 AZ
Cathey’s Sew & Vac (AZ) We are remodeling our Speedway Location, however
WE ARE OPEN AT A TEMPORARY LOCATION
just across the parking lot from our remodel at;
5731 & 5733 E. Speedway Blvd., Tucson, AZ 85712
(2 Blocks East of Craycroft)
(520) 721-4000
Guest Speaker: Steve & Aundrea Wilson
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EMBROIDERY DESIGNS • EVENTS • EDUCATION
December 2012
Volume 15
Events Calendar
March 2013
03/07-09 2013 GA
Original Sewing Expo (GA)
Gwinnett Center
6400 Sugarloaf Parkway
Duluth, GA 30097
800-224-6422
Look for the Anita Goodesign Booth!
Guest Speaker: Pat Gallini
3/14-16, 2013 FL
Original Sewing & Quilt Expo (FL)
The Lakeland Center
701 West Lime St
Lakeland, FL 33815
863-834-8100
Look for the Anita Goodesign Booth!
Guest Speaker: Pat Gallini
NOTE:
Anita Goodesign is happy to
announce for 2013 we are going to have a booth
at the Sewing and Quilting Expos around the
country! So look for our booth at your next
Sewing & Quilting expo! We will be offering
great deals on our Embroidery collections!
We will be looking forward to seeing you and
showing you our latest embroidery designs!
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