Best of Class, Gold Medal, 2016 Pacific Rim

Best of Class, Gold Medal, 2016 Pacific Rim International, San Bernardino, CA
Given a glass of wine, a notebook, a pen, and an idea, you have the four variables
needed to create the serendipitous spirit of discovery. I THINK is a barrel aged
red blend that celebrates those moments of discovery. If ignorance is bliss, then
knowledge is a challenge. If you’re up to the task, choose to challenge your mind
and your senses with a glass of I THINK red blend.
Our blend of Merlot and Cabernet Sauvignon celebrates Bordeaux-style traditional
winemaking. Grapes were harvested from the Lodi American Viticultural Area,
where a warm, dry climate allows for full ripeness and high alcohol. Post primary
fermentation, a secondary malolactic fermentation mellowed the natural acidity of
the grapes and balanced the wine. Our dual-barrel aging process was designed to
enrich the complex mouth feel of this unique blend. Utilizing tight-grain French Oak
to release intense aromatics, and American Oak barrels to increase the tannin
structure, the result is an elegant, premium red blend.
a smooth, garnet colored silk beauty that offers aromas of ripe
plum layered with oaky vanilla.
and you will be enchanted by the weight of a rich dark cherry
introduction that confidently hits the mid palate with vibrant
black fruit and finishes with a hint of clove.
for a moment as you hold your glass, inspired by the perfect
fusion of exceptional wine and enlightened thought.
with London Broil and garlic mashed potatoes.
Alcohol ….………………..….. 14.6%
PH ……………………………..… 3.19
Total Acidity …………..… 0.74
EASLEY ENTERPRISES, INC. 205 N. COLLEGE AVE, INDIANAPOLIS, IN | (317) 636-4516 | INFO@EASLEYWINERY.COM
BRAND PROFILE
I THINK, DO YOU?
Swirl, Sip, Think.
Survival of the Fittest
BY DYLAN BAILEY
Evolution
The reigning class of the Millennial
generation is the scientist. We’re a generation of skeptics, and we can’t resist a truth
that flies in the face of tradition. A few
years ago, one such man, a trained biologist
and educator, decided to spend his summer
working part time at a craft winery. The
chemistry was irresistible. What started as a
part time job, led to a full-blown vocational
paradigm shift. In a short period of time he
became the Production Manager - a post he
continues to hold.
His choice captures the spirit of making
challenging decisions that become the
catalyst for life’s greatest moments. Deep
inside this scientist was an artisan waiting
to be released, and his decision has become
the inspiration for a premium wine we
can all celebrate; a wine that leans into the
May Reggae Ad I Think 2016 v4 2.pdf 1 5/11/2016
rewarding IBJ
complexity
we all persevere to
experience. I present to you a wine that
defines the attitude of my generation
– I Think.
DNA
What we have here is a Bordeaux
style Merlot-Cabernet Sauvignon red
blend with transcendent flavor and a formidable alcohol content of 14.6%. This wine
is no joke. Its modern look and mature
taste are liquid thought for the intellectual
class. This is the wine you drink while writing your next novel or curating a startup
with friends; it’s calculated serendipity.
A dual barrel aging process enhances
palate complexity and drives a unique
experience in every glass. The use of both
American and French Oak barrels in the
aging process fosters a memorable aromatic
experience with a silk blanket of tannin at
3:45:50 PM
the finish. As the label itself recommends –
The concept of I Think didn’t
substantiate in a fortnight, timing was
key to its release. And the time is now!
Red blends are the fastest growing
category according to Midwest 52 week
IRIs; sales dollars are up 12.2% and
units are up 16.1%.
Why choose I Think? Because the
skeptics have spoken. At the 2016 Pacific
Rim Competition held in San Bernardino,
competing against wines from California,
New York, Italy, Australia, France, and all
over the world, I Think won not only a
Gold Medal, but also took Best of Class
in the Red Blends category. I Think took
the challenge head on, and now reigns
supreme.
Are you up for the challenge?
I Think can be tasted on location at Easley
Winery, the fabulous urban craft winery located
in Indianapolis where it was conceived, on
Saturdays and Sundays only.
Creativity starts with a thought...
Swirl, Sip, Think
I THink Red Blend
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EASLEY ENTERPRISES, INC. INDIANAPOLIS, IN
info@easleywinery.com 317.636.4516
June 2016 MIDWEST BEVERAGE GUIDE
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