12th Annual Rainbow Radiothon

12th Annual Rainbow Radiothon
Friday, December 5, 2014
Hosted by Cleveland’s New 102
6:00 AM to 7:00 PM
Giving Kids Every Chance to Live Better
Tune in to hear Cleveland’s New 102 on-air talents Jen Toohey and Tim Richards
share remarkable stories about Rainbow patients, their families and the doctors and
nurses who provide their care. Listen and be inspired by patients like Vera and
Delaney. At 22 weeks in her pregnancy, Vera discovered that her unborn child,
Delaney, was carrying two large tumors that were causing the baby's organs to shut
down. Given less than a 5 percent chance of survival, Delaney is now a happy,
healthy toddler.
Ranked one of America’s Best Children’s Hospitals in eight children’s specialties by
U.S. News & World Report
– including neonatology, pulmonology and orthopaedics.
Learn more at RainbowBabies.org/USNews.
Why Sponsor the
12th Annual
New102 Rainbow Radiothon?
UH Rainbow Babies & Children’s Hospital, one of the country’s leading children’s
hospitals, is once again partnering with CBS Radio’s New102 on December 5, 2014 to
present the Rainbow Radiothon at University Hospitals Rainbow Babies & Children’s
Hospital. We invite you to be a part of this great cause, offering your business the
unique opportunity to reach thousands of listeners through various promotional
packages, increase brand loyalty and deepen your relationships among customers.
Rainbow Radiothon is one of UH Rainbow Babies & Children’s Hospital’s most
important programs for fund raising and increasing community awareness. Since its
inception, the Rainbow Radiothon has raised more than $3 million to help provide life
-saving medical care, education and outreach programs that prevent illness and injury
to millions of young lives in Northeast Ohio. Rainbow is ranked as one of America’s
Best Children’s Hospitals by U.S.News & World Report.
How your business will benefit from partnership:
Both cause and retail marketing opportunities to drive sales while supporting your
local community.
CBS Radio’s New102 has a reach of over 900,000 loyal listeners in the Cleveland
market.
More than 50 percent of WDOK listeners earn between $50-$100K+!
Sponsoring the 2014 Rainbow Radiothon is a great investment and benefits a great
cause. All funds raised through Radiothon promotions stay in the local community to
help your customers, neighbors and employees’ children.
2014 Rainbow Radiothon
Presenting Sponsorship
As the presenting sponsor you will receive:
Presenting Sponsor Company Name in twice hourly mentions as Presenting Sponsor during Radiothon
from 6 a.m.- 7 p.m. Total of 26 mentions Value: $3,900
Company name/logo will appear in all collateral materials created for Radiothon Value: $5,000
*requires sponsor commitment by time of print
Presenting Sponsor Company name will be included in all live and produced Radiothon promotional
announcements airing on New102 between October 6, 2014 through December 5, 2014 (minimum of 200)
Value: $20,000
Presenting Sponsor Company name will be included in a minimum of 10 “Thank you for your donation”
messages during Radiothon Value: $2,000
Presenting Sponsor Company name will be included in all PSAs run on Q104, 98.5 WNCX and 92.3 The
Fan (minimum of 90) Value: $4,500
Presenting Sponsor Company logo will be featured in a minimum of 6 New102 email blasts sent to
40,000+ New102 Listener Club Members Value: $24,000
Company name/logo prominently featured on New102 Rainbow Radiothon feature page on new102.com
between October through December Value: $8,000
Presenting Sponsor Company name will be communicated on New102 social media outlets during
Radiothon Value: $2,500
Presenting Sponsor Company name will be acknowledged on all press materials communicated to media
through the hospital and from New102 Value: $2,500
Presenting Sponsor Company logo will be prominently visible day of the event on signage while the event
will be live webcasted on new102.com Value: $5,000 *requires sponsor commitment by time of print
Recognition in University Hospitals’ Under the Rainbow Fall publication (circulation of 190,000) Value:
$2,500 *requires sponsor commitment by end of September
Recognition on digital billboard advertising (10 electronic billboards in strategic high traffic locations
around the greater Cleveland area) alongside Rainbow Babies & Children’s Hospital during the week of
December 5, 2014 Value: $10,000
Opportunity for a representative of your company to be LIVE on the air during the 2014 Rainbow
Radiothon for donation presentation Value: $5,000
Opportunity for 20 of your company’s employees to staff the phone bank for 2 hours during the event
Value: Priceless
Exclusive VIP hospital tour for 8, allowing visitors to see firsthand how donations support Rainbow’s
patients and families Value: Priceless
First right of refusal for 2015 event
Value: $90,450
Investment: $20,000
2014 Rainbow Radiothon
Change Maker Sponsorship
What is a Change Maker? Change Makers are employers and employees, girl/boy
scout troops and even schools collecting money through grassroots fundraising efforts
such as bake sales, car washes, penny wars and more! Our Change Maker
sponsorship is an excellent way for your company to touch thousands of lives through
Change Maker community outreach benefiting kids at Rainbow!
As a Change Maker Sponsor you will receive:
Change Maker Company name in hourly mentions as sponsor during Radiothon from 6 a.m.- 7 p.m. Total
of 13 mentions Value: $1,950
Change Maker Company name will be included on all Change Maker marketing collateral Value: $5,000
*requires sponsor commitment by time of print
Change Maker Company name will be featured in a minimum of 50 Radiothon promotional
announcements on New102 as a “Change Maker” sponsor between October 6, 2014 through December
5, 2014 Value: $5000
Change Maker Company name included in a minimum of 10 “Thank you for your donation” messages
during Radiothon Value: $1,000
Change Maker Company name mentioned in PSAs run on Q104, 98.5 WNCX and 92.3 The Fan
(minimum of 20) Value: $1,000
Change Maker Company name included in a minimum of 3 New102 email blasts sent to 40,000+ New102
Listeners Club Members Value: $12,000
Change Maker Company logo featured on New102 Rainbow Radiothon feature page on new102.com
between October through December Value: $5,000 *requires sponsor commitment by time of print
Change Maker Company name communicated on New102 social media outlets Value: $2,500
Change Maker sponsorship acknowledgment on all press materials communicated to media announcing
the recap of Radiothon totals Value: $2,500
Change Maker Company name/logo visible day of the event on signage while the event will be live
webcasted on new102.com Value: $5,000 *requires sponsor commitment by time of print
Opportunity for a representative of your company to be LIVE on the air during the 2014 Rainbow
Radiothon for donation presentation Value: $5,000
Opportunity for 20 of your company’s employees to staff the phone bank for 2 hours during the event
Value: Priceless
Exclusive VIP hospital tour for 4, allowing visitors to see firsthand how donations support Rainbow’s
patients and families Value: Priceless
First right of refusal for sponsorship of 2015 event
Value: $45,950
Investment: $7,500
2014 Rainbow Radiothon
Phone Bank Sponsorship
During Radiothon, our most important asset becomes our phones, giving everyone the opportunity
to call in and donate! We invite your company to become a Phone Bank Sponsor.
As a Phone Bank Sponsor you will receive:
Phone Bank Company Name in hourly mentions as Phone Bank Sponsor during Radiothon from 6 a.m.7 p.m. Total of 13 mentions Value: $1,950
Phone Bank Sponsor Name in a minimum of 10 “Thank you for your donation” messages during
Radiothon Value: $1,000
Phone Bank Sponsor Name mentioned in PSAs run on Q104, 98.5 WNCX and 92.3 The Fan (minimum of
20) Value: $1,000
Phone Bank Sponsor Name logo featured on New102 Rainbow Radiothon feature page on new102.com
between October through December Value: $5,000
Phone Bank Sponsor Name/logo communicated on New102 social media outlets Value: $2,500
Phone Bank sponsorship acknowledgment on all press materials communicated to media announcing the
recap of Radiothon totals Value: $2,500
Phone Bank Sponsor Name/logo prominently displayed day of the event on signage while the event will
be live webcasted on new102.com Value: $5,000 *requires sponsor commitment by time of print
Opportunity for a representative of your company to be LIVE on the air during the 2014 Rainbow
Radiothon for donation presentation Value: $5,000
Opportunity for 10 of your company’s employees to staff the phone bank for 2 hours during the event
Value: Priceless
Exclusive VIP hospital tour for 4, allowing visitors to see firsthand how donations support Rainbow’s
patients and families Value: Priceless
First right of refusal for sponsorship of 2015 event
Value: $23,950
Investment: $5,000
2014 Rainbow Radiothon
Miracle Maker Tote Board Sponsorship
During Radiothon, a very important goal for the day is to sign up Miracle
Makers. Miracle Makers are yearly donors who support Rainbow for 12 straight
months. if they sign up during Radiothon, we will send a Rainbow Care Bear up
to the room of a sick child. To build excitement and encourage Radiothon
listeners to call in and become Miracle Makers, we keep a tally and promote our
totals every hour on our Miracle Maker Tote Board. This builds excitement and
encourages Radiothon listeners to call in and become a Miracle Maker.
As a Miracle Maker Tote Board Sponsor you will receive:
Miracle Maker Sponsor Name in hourly mention as Miracle Maker Tote Board Sponsor during Radiothon
from 6 a.m.- 7 p.m. Total of 13 mentions Value: $1,950 (example: “Our YOUR COMPANY Miracle Maker
Tote Board is up to 50...inching our way closer and closer to our goal of 80 for the day”
Miracle Maker Sponsor Name in a minimum of 10 “Thank you for your donation” messages during
Radiothon Value: $1,000
Miracle Maker Tote Board Sponsor logo featured on New102 Rainbow Radiothon feature page on
new102.com between October through December Value: $5,000
Miracle Maker Sponsor Name communicated on New102 social media outlets Value: $2,500
Miracle Maker Tote Board sponsorship acknowledgment on all press materials communicated to media
announcing the recap of Radiothon totals Value: $2,500
Miracle Maker Sponsor logo prominently visible day of the event on signage while the event will be live
webcasted on new102.com Value: $5,000 *requires sponsor commitment by time of print
Opportunity for a representative of your company to be LIVE on the air during the 2014 Rainbow
Radiothon for donation presentation Value: $5,000
Opportunity for 10 of your company’s employees to staff the phone bank for 2 hours during the event
Value: Priceless
Exclusive VIP hospital tour for 4, allowing visitors to see firsthand how donations support Rainbow’s
patients and families Value: Priceless
First right of refusal for sponsorship of 2015 event
Value: $22,950
Investment: $4,000
2014 Rainbow Radiothon
Challenge Hour Sponsorship
Radiothon is a full day broadcast on New102, dedicated to sharing patient
stories and miracles in an effort to raise much-needed funds to help local sick
and injured children at UH Rainbow Babies & Children’s Hospital!
We invite you to become a Challenge Hour sponsor!
As a Challenge Hour Sponsor you will receive:
Challenge Hour Sponsor Name in 4 on-air mentions as the hourly sponsor during the hour your
company sponsors Value: $600
Challenge Hour Sponsor logo featured on New102 Rainbow Radiothon feature page on
new102.com between October through December Value: $5,000
Challenge Hour Sponsor logo visible day of the event on signage while the event will be live
webcasted on new102.com Value: $1,000 *requires sponsor commitment by time of print
Opportunity for a representative of your company to be LIVE on the air during the 2014 Rainbow
Radiothon for donation presentation Value: $5,000
Opportunity for 5 of your company’s employees to staff the phone bank during your hour Value:
Priceless
Commit early enough and you can choose the hour you would like to sponsor Value: Priceless
First right of refusal for sponsorship of 2015 event
Value: $11,600
Investment: $1,000
2014 Rainbow Radiothon
Sponsorship Response Form
Company/Sponsor Name: (please print as you wish to appear)
_______________________________________________________________________________
Address:________________________________________________________________________
City:________________________________ State:_______________ Zip Code:_______________
Contact Person:_______________________________ Phone: (____ _)________-_____________
Email Address:___________________________________ Fax: (______)_________-___________






Yes, we will be a $20,000 Presenting Sponsor
Yes, we will be a $7,500 Change Maker Sponsor
Yes, we will be a $5,000 Phone Bank Sponsor
Yes, we will be a $4,000 Miracle Maker Tote Board Sponsor
Yes, we will be a $1,000 Challenge Hour Sponsor
Unfortunately, we are unable to sponsor the 2014 Rainbow Radiothon
but enclosed is a tax-deductible contribution of $ __________________.
Payment Options:



Enclosed please find a check made payable to UH Rainbow Babies & Children’s Hospital.
Please send an invoice to the address above.
To pay by credit card, please complete the following information:
□ AMEX
□ VISA
□ MasterCard
□ Discover
Name on Credit Card:________________________________________________________
Card Number:______________________________________________________________
Exp. Date:________________________________ VCODE__________________________
Authorized Signature:________________________________________________________
Please mail the response form and payment to;
UH Rainbow Babies & Children’s Hospital
11100 Euclid Ave, MCCO 5062
Cleveland, OH 44106
Attn: Debbie Lewis
For questions, please contact Debbie Lewis at 216-844-0418 or Debbie.Lewis@UHhospitals.org