17 Media Kit Click to

sitour MediaKit
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Reach your target group in the mountains
Take advantage of the opportunity to reach about
2 billion contacts from a high income clientele.
1 network – 1,000 alpine destinations –
200 million alpine sport enthusiasts
sitour is the world market leader in providing mountain sports information
and advertising space. sitour supports the comfort and safety of 200 million
summer and winter sports enthusiasts in about 1,000 alpine destinations.
In addition to other sitour European branches in Austria, Germany, Italy,
the Czech Republic and Slovakia, the company is also successfully active
in Japan and in the USA. Partners in France, in Switzerland and in Spain
complete the advertising presence in the whole mountain sport world.
USA
Northeast
Belleayre, NY
Bretton Woods, NH
Bristol, NY
Bromley, VT
Cranmore, NH
Greek Peak, NY
Gunstock, NH
Hunter, NY
Jay Peak, VT
Kissingbridge, NY
Mountain Creek, NJ
Nashoba Valley, MA
Okemo, VT
Peak N Peek Resort, NY
Smuggler‘s Notch, VT
Stratton, VT
Swain, NY
Wachusett, MA
Waterville Valley, NH
Black Mountain, NH
Bolton Valley, VT
Catamount, NY
Crotched Mountain, NH
Darthmouth Skiway, NH
Mohawk Mountain, CT
Mt. Abram, ME
Saddleback, ME
Ski Bradford, MA
Ski Sundown, CT
Song Mountain, NY
Titus Mountain, NY
Wildcat, NH
Plattekill, NY
Midwest
Afton Alps, MN
Boston Mills, OH
Brandywine, OH
Chestnut Mountain, IL
Crystal Mountain, MI
Snow Creek, MO
Wilmot Mountain, WI
Alpine Valley, MI
Alpine Valley, OH
Mad River, OH
MT Kato, MN
Paoli Peaks, IN
Ski Snowstar, IL
Snow Trails, OH
Tyrol Basin, WI
Welch Village, MN
Mid-Atl / SE
Beech Mountain, NC
Big Boulder, PA
Camelback, PA
Jack Forst, PA
Montage Mtn., PA
Roundtop, PA
Shawnee, PA
Snowshoe / Silvercreek, WV
Sugar Mountain, NC
Whitetail, PA
Wintergreen, VA
Appalachian Ski Mt., NC
Bryce Mountain, VA
Hidden Valley, PA
Massanutten, VA
Ober Gatlinburg, TN
Wolf Ridge, NC
Timberline, WV
Winterplace, WV
Rocky Mountain
Angel Fire, NM
Bogus Basin, ID
Brian Head, UT
Brundage, ID
Loveland Basin, CO
Schweitzer Mountain, ID
Snowbird, UT
Beaver Mt., UT
Lookout Pass, ID
Red Lodge Mountain, MT
Red River, NM
Sandia Peak, NM
Silver Mt., ID
Ski Santa Fe, NM
Snow Bowl, MT
Sunlight Mountain, CO
Terry Peak, SD
Pacific-West
Boreal, CA
Diamond Peak, NV
Kirkwood, CA
Mountain High, CA
MT Shasta Ski Park, CA
Northstar-at-Tahoe, CA
Royal Gorge, CA
Sierra-At-Tahoe, CA
Sugar Bowl, CA
China Peak, CA
Dodge Ridge, CA
Donner Ski Ranch, CA
MT Spokane, WA
Soda Springs, CA
Willamette Pass, OR
CONTENT
Media Vehicles
05
Panorama Trail Map Displays
06
Lift Corral Displays
07
Ski & Snowboard Rack Displays
08
Poster Displays
09
Brand Activation
10
International Products
11
Mechanical Specifications
12
Research
13
Demographics
Resort Network
•
sitour USA reaches and impacts skiers and riders all winter
•
slide down the mountain by ADI markets.
long in every major ski region of the country.
•
sitour USA provides multiple advertising consumer touch
•
•
sitour’s network is made up of destination and day trips resorts.
Destination resorts include both fly-in and drive up visitors.
points at each resort providing a high quality brand impression
for our advertisers. Unlike other media networks, we provide
sitour provides specific information on where skiers travel to
•
Drive up destination/day trip resorts are exhibiting the strongest
advertising opportunities strategically placed throughout
growth across the industry as flying becomes more expensive
the entire footprint of the resort and in multiple formats to
and a much greater time investment with airport security and
exponentially grow the impact of your advertising programs.
the need to transport so much gear. Skiers and riders are time
sitour USA provides national, regional and by-market
bankrupt and just want to get to the slopes to enjoy the lifestyle
advertising programs based on individual brand objectives.
with their family and friends.
Panorama Trail Map Displays
Panorama Trail Map Displays
05
Panorama Trail Map Displays
•
Key focal point of every resort.
•
Satellite maps found throughout the resort.
•
Required for guest safety and resort
navigation.
•
Brand association establishes implied
resort sponsorship.
Live Area
93.75“w x 13.50“h
or 143.00“w x 13.50“h
Finished Size
96.38“w x 15.83“h
or 145.51“w x 15.83“h
Lift Corral Displays
Lift Corral Displays
06
Lift Corral Displays
•
Maximum exposure as riders wait in the lift line for the next run.
•
Located at the head of each lift increases visibility to everyone.
•
Audience is typically in lift line from 5-15 minutes.
•
Required resort safety messages surround your advertising.
Live Area
37.63“w x 17.00“h
Finished Size
39.38“w x 19.75“h
Ski & Snowboard Rack Displays
Ski & Snowboard Rack Displays
07
Ski & Snowboard Rack Displays
•
Double sided creative can be seen from either side of the display.
•
Display ads are available on ski/snowboard racks and work bench
stations.
•
Riders remember advertising to locate their equipment.
Finished Size
39.38“w x 13.63“h
Poster Displays
Poster Displays
08
Poster Displays
•
No place is frequented more than the lodge.
•
Skiers start, eat lunch and end the day with après ski in the lodge.
•
Our poster displays are located at key point-of-purchase
Live Area
23.00“w x 33.00“h
locations.
Finished
Size
27.25“w x 35.75“h
Brand Activation
Brand Activation
As part of a resort advertising campaign, sitour offers
Why choose sitour for Event Marketing? Every advertising/
a myriad of integrated and cross-marketing program
event marketing sponsorship package is completely turnkey and
solutions that will build your business.
customized to individual client objectives! As the ski industry
experts sitour can tailor your brand message to speak directly to
snow sport consumers.
•
Custom Sampling Programs
•
Custom Brand Activation including Ride n’ Drives
•
Resort Sponsorship Activation
For many years, sitour has developed and executed turnkey, on-site
•
Product Demonstrations
ski resort programs designed specifically to meet client needs.
•
Social Media Integration and Program Overlays
•
Account Specific & Trade VIP Events
•
We understand brands, skiers and snowboarders.
•
Distribution Programs
•
We integrate consumer based event activation with awareness
building advertising.
From National Event Marketing Tours to Custom
•
We are your ski Industry experts with strong resort partnerships.
Promotions in a specific region, we devise brand
•
We facilitate event development, planning and on-site execution
for complete “turn-key” brand event marketing solutions.
specific ski resort events that enhance your advertising
program to achieve your marketing objectives.
•
We
deliver
proven
execution
excellence
with
strong
measurement tracking and customized research reporting.
09
Long-term relationships established with national advertisers
General Motors - (worldwide)
Daimler / Mercedes
VW
Diageo
Norvartis
Unilever Personal Care
Unilever Foods
Visa USA
AT&T
Eastman Kodak
United Airlines
Budget Rent A Car
Kraft/General Foods
Masterfoods
Nestle Waters
Sprint
XM Satellite Radio
ESPN
Lipton Soup/Knorr
Bel Kaukauna
International Products
4-Base Poster Display
Standard Megaboard
On request: Indoor Impact
10
4-Base Poster Display
Live Area
64.48“w x 45.07“h
Megaboard
Live Area
114.17“w x 74.80“h
Finished
Size
Finished
Size
66.14“w x 46.85“h
118.17“w x 78.74“h
Indoor Impact
Size depends
on the frame
Mechanical Specifications
Media Vehicles
International Products
Panorama Displays
4-Base Poster Displays
Area:
Finished
Area:
Finished
Total Area:
96.38“w x 15.83“h
Total Area:
66.14“w x 46.85“h
Live Area:
93.75“w x 13.50“h
Live Area:
64.48“w x 45.07“h
Live Area
Live Area
Finished Size
Lift Corral Displays
Area:
Megaboard
Finished
Total Area:
39.38“w x 19.75“h
Live Area:
37.63“w x 17.00“h
Finished
Size
Area:
Live Area
Finished Size
Finished
Total Area:
118.11“w x 78.74“h
Live Area:
114.17“w x 74.80“h
Live Area
Finished
Size
Ski & Snowboard Rack Displays
Indoor Impact
Area:
Finished
Area:
Finished
Total Area:
39.38“w x 13.63“h
Total Area:
depends on
Finished Size
the frame / request
Size depends
on the frame
Poster Displays
Area:
Finished
Total Area:
27.25“w x 35.75“h
Live Area:
23.00“w x 33.00“h
Live Area
Finished
Size
11
1.
All images can be full print size at 100 dpi or 1/3 scale of the final
print size at 300 dpi.
2. Artwork is accepted using the following Mac or PC software:
• Illustrator (up to version CS5 - file must be.eps)
• Photoshop (up to version CS5)
• InDesign CS5
3.
Please include all fonts in a folder on your disk.
4. If using embedded work in an EPS file, please include the
elements used.
5. Include layered Photoshop documents in case adjustments
are necessary.
6. Finished material is:
• .040” Polystyrene for Panoramas, Clock/Lift
displays and In-Lodge Posters
• .080” Polystyrene for Lift Tower Displays
• Premium pressure-sensitive vinyl is used for
Rack Ad Displays.
Research
On-site advertising is recalled by 68 % of the respondents on average year 1.
Purchase intent among those aware of the advertising is strong at 52 %.
Purchase Intent
%
t Li
kely
18 %
Ve
r
y
L
el
ik
13
No
om
ew
ha
tL
ike ly
y
ik
yL
Ve r
3 4 % Not
el
y
34
%
S
Source:
Market Probe International, Inc.
12
sitour also conducts extensive on-site promotional research tabulations from individual brand surveys. Questionnaires are specifically designed for each individual client to help measure awareness and impact, as well as consumer behavior and attitudes.
Market Probe Inc. reports results. The data is used to support current investments and to refine programs for the following
season.
With sitour, you can count on great results to support your program.
Demographics
Income
sitour Market
United States
Average
$ 85,000
$ 50,054
< $ 50,000
28 %
50 %
$ 50,000 - $ 99,999
24 %
29 %
$ 100,000 - $ 199,999
29 %
17 %
$ 200,000 +
19 %
4%
%
Pr
ofe
s si o
n a l/ M a n a g e r
36 %
Ow
ne
r
Occupation
36
Education
13
Unanswered
Students
In College
Post-Graduate Work
College Graduate
0 % 10 % 20 % 30 % 30 % 40 % 50 % 60 % 70 %
Demographics
Age
55+
Adults 35 - 54
Young Adults 18 - 34
Kids/Teens 5-17
0%
10 %
20 %
30 %
40 %
64
%M
ale
36 %
Fe
m
al
e
Gender
1
Status
1%
M
ie
a rr
d, No
K id s
14
50
%
seholds w/Ki
d
27 % Singles
H ou
s
1
2
%
Em
p ty
N e s ters
Sources:
SIA (Ski Industries of America) Nielsen,
NSA (National Ski Area Association) US Census Bureau 2011
www.sitourusa.com
sitour USA
195 Hurley Avenue, Kingston, NY 12401
Phone: 845.331.9000
Fax: 845.331.9050