c astlines - Falmouth Chamber of Commerce

C ASTLINES
March 2010
Business News From The Falmouth Chamber Of Commerce
BUSINESS ALERT:
Written Information Security Program (WISP)
Mandatory Compliance by March 1, 2010 (201 – CMR – 17.00)
Over the past decade, many states
have enacted data security laws to
protect the personal information of
its citizens, on top of those already
enacted at the federal level. As of
March 1, 2010, another went into
effect in Massachusetts. The Commonwealth has become one of the
most aggressive states in the country
regarding protecting personal data.
In November 2008, The Massachusetts Office of Consumer Affairs &
Business Regulations (“OCABR”)
adopted a new Massachusetts datasecurity law, MGL ch. 93H and its
implementing regulations, 201 CMR
17.00.
This regulation is more encompassing than other state laws enacted
earlier. It calls out specific things that
must be done to protect particular
information, such as driver’s license
numbers, credit card numbers and
social security numbers, anywhere
they are linked to a person’s name,
whether on a physical piece of paper
or in any sort of electronic format.
Many of the personal information
protection laws proposed and enacted to date have been either limited in
scope or reactive in nature. 201 CMR
17, however, is more all-encompassing and comes closer to “everything,
everywhere, all the time” than other
regulations. It specifically spells out
everything that must be protected
and the minimum steps it expects
entities to take to protect this information.
OCABR extended the prior compliance deadline of January 1, 2010
because of the challenges caused
by the current economic climate
and businesses needing additional
time to better understand what is
required to protect customer data.
Effective March 1, 2010, Massachusetts regulation 201 CMR 17
requires all entities storing or maintaining personal information of
Massachusetts residents to take certain proactive steps to protect that
information. This regulation applies
not only to organizations operating
within Massachusetts, but to any
entity holding personal information
of the state’s residents, regardless of
location.
So what needs to be protected? In
an ideal world all personal information would be secure at all times. In
real life, obviously business must
balance the cost of security measures
and the impact to end users against
the risk of leaving data more vulnerable.
201 CMR 17 spells out very specifically what information needs to be
protected. The regulation states that
personal information of residents of
Massachusetts must be safeguarded
and defines personal information
as “first and last name” or “first initial and last name” in combination
with any one or more of the following data elements that relate to such
resident:
• Social Security Number
• Driver’s License Number
• State-issued Identification Card
Number
• Financial Accounting Number
• Credit or Debit Card Number
Furthermore, if you employ one
person, you are required to keep W-4
and I-9 forms and these forms also
subject the company to the new regulations. While Massachusetts may
be the first state to enact security
regulations this far reaching, others
are likely to follow. Organizations
must look for solutions that not only
assist them in complying with 201
Continued on Page 7
The Falmouth Public Library
A Great Business Resource
Have you been to the library lately?
The Falmouth Public Library has so much
to offer the local business community, stop in
and take advantage of all the FREE resources available!
Of course, we have books but did you know the library subscribes to over 350 magazines & newsletters?
To name just a few: Business Week, Cape & Plymouth
Business, The Economist, Forbes, Fortune, Harvard
Business Review, Inc., Kiplinger’s Personal Finance,
Money & Smart Money!
With a Falmouth Public Library card you can:
Access any of the eleven public computers networked to
printers which are free of charge for up to 2 hours per day.
Or bring your own laptop—the library offers FREE WiFi.
Ask a Librarian: Have a question? Call us at 508-4572555 ext.6; email: info@falmouthpubliclibrary.org; Text
us at 66746 start your message with askfpl. We are here
to help!
Check out the latest DVDs: There are nearly 3000
DVDs in our collection! On your way home from work
pick a movie or two, we have a fabulous selection free of
charge for a one week loan!
Download music or an audiobook to your iPod or
MP3 player: Click on the Overdrive link at
the bottom of the CLAMS catalog webpage
to view the downloadable books, music & ebooks & more. It’s Free!
Hold a Meeting! There are three meeting rooms accommodating 15, 34 or 194 people! Contact the library
to reserve a room for your public meetings.
Read the latest business and financial news in: Banker
& Tradesman, Barron’s, Boston Business Journal, Investor’s Business Journal, and Wall Street Journal.
Research an online database: Reference USA—find
a company or business, do some marketing research by
SIC/NAICS code, geographic area, or devise a custom
search; InfoTrac Onefile- view articles from over 7100
magazines, newspapers, & journals.
Reserve a Museum Pass: Visit the Museum of Fine
Arts, Museum of Science, New England Aquarium Plimoth Plantation, and Boston Children’s Museum in addition to several Cape Cod museums & area zoos. Passes
donated by the Friends of the Falmouth Public Library
We hope you’ll stop by the library and visit. Please
introduce yourself to the Reference staff; we’d like to get
to know you.
L to R, Senator Rob O’Leary, Senate President Therese Murray, Jay Zavala, President, Falmouth Chamber of Commerce
State Budget Forum
“This is bad news, so I’m going to
defer to the Senate president,” Cape
and Islands state Senator Rob O’Leary
said with a bit of gallows laughter in
introducing Therese Murray.
“It’s not all bad news, but it is
rather grim,” was how our State Senate President opened her overview
of the coming state budget, existing
revenues, and the plan to make everything balance. The forum, is an annual event and an opportunity for many
to hear first-hand and ask questions
about the coming budget cycle.
Although Murray reported that
the freefall drop in revenue is over;
for the past three months revenues
have exceeded projections, there was
little good news. Along with cuts in
services, Massachusetts relied heavily on federal stimulus funds to balance its 2010 budget. Those funds
are effectively gone. “The majority of
our federal stimulus money went to
fill holes,” Murray said. “Those will
be tough holes to fill.”
Murray said that the state’s “Rainy
Day” fund went from a healthy $2.3
billion to $500 million.
The budget is aided this year by an
agreement among the House, Senate
and governor’s office on a total revenue figure, $19.05 billion. How all
of that gets distributed remains the
question.
Any promising news was tempered
with the reality that the measures
used to balance the current budget
won’t be available for 2011. “No area
of state government will be unaffected,” the Senate president said.
Looking for some glimmers of
light, Murray said that Wall Street
has responded well to the state’s on-
time and balanced budget over the
past two years. Massachusetts’ AA
bond rating means lower borrowing
costs. “There are good things happening, but we have to survive this
global economic downturn,” Murray said, bringing her comments to
a close.
Clearly, as usual, the business
community has to lead the way to
economic recovery. Hopefully we
can do without the added burden of
more taxes.
Citizen of the Year
Nominations
The 2010 Citizen of the Year
nomination forms are now available at the Falmouth Chamber of
Commerce and online at www.
falmouthchamber.com.
The Outstanding Citizen of
the Year should be someone who
has made a lasting impact on
the Falmouth Community. The
2010 Citizen of the Year will be
announced at the 2010 Annual
Dinner, to be held May 6 at the
Coonamessett Inn.
Inside This Issue
The Madder
Hatters
Page 2
Spring Clean-up
Page 3
Sustainable & Green
Business Practices
at MBL
Page 5
March 2010
Page 2
President’s
Corner
A STUDY IN PERSEVERANCE
Belated congratulations to U.S.
Senator Scott Brown. Whatever
one’s political stance, we must admire his determination in the face
Jay Zavala, President
of what appeared to be overwhelming odds. As a character trait it suggests that we can expect him to work hard regardless of the obstacles.
He has demonstrated his persistence, his firmness on getting something done and not giving up. He set a goal and then worked tirelessly
to achieve it.
Perseverance is a common, important trait of successful business
people who plan and control a course of action and are responsible
for leading others towards a common goal. That’s why, like our new
junior senator, we too are focused and determined to achieve our purpose—our goal—in the interest of our community.
This May, despite a stagnant economy and local political efforts to
impose yet more taxes on the town’s perennial revenue generating
hospitality industry, your Falmouth Chamber of Commerce, will once
again be an active participant at the International PowWow travel
trade show. Your Falmouth Chamber of Commerce, as a single entity, will staff a prominent three-person exhibitor booth at the travel
industry’s premier international marketplace that is the largest generator of travel to the USA.
For three days of intensive business appointments, we will compete with more than 1,000 U. S. travel organizations from every region of the USA and we will conduct business negotiations with international and domestic buyers from many countries to bring visitors
to Falmouth and America. We will create marketing leads for our
members and we will renew longstanding tourism relationships that
are the underpinnings of the international travel industry.
Like Senator Brown, we have a goal. We are determined to invigorate our local economy for the prosperity of all of our citizens. The
Falmouth business community does not quit.
Looking forward,
Jay Zavala
President
vœÀÊ-«Àˆ˜}ÊÓä£ä
Maria carding wool
Herding and shearing
Shepherd staff, barrette sweater
The Madder Hatters
by Jude Wilber, a “Madder Hatter”
This is the story of the Madeiran
Hat Enterprise. As told by two men
(the “Madder Hatters”) who have
never met each other, but who continue to work for the preservation
of one of most rustic cultures and
unique ecosystems existing today.
In the late 80s Jude was a sea-going oceanographer and professor
working out of Woods Hole, MA.
On one of his cruises his ship was
forced by weather into the Island of
Madeira—400 miles west of Morroco. As Chief Scientist he led field
trips for the students over the island.
He entered the high country and met
the “pocket”, sustainable, shepherd
culture—a tradition for nearly 400
years. Individuals held their own
sheep which were herded together
for the sheering event know as tosquia (toosh-kia), a major economic
and social event. Raw wool was spun
into yarns and woven into extremely
warm garments.
Particularly fascinating were the
shepherd hats. Jude looked all over
Funchal but merchants did not stock
them. The new breed of tourist was
not interested in such a “raw” product. He left the island without a hat.
Two weeks later his ship had
Christmas at Sea. The Captain had
found a hat and presented it to Jude.
He examined the hat. It was the real
deal. Raw wool spun and woven,
containing bits of barnyard and the
smell of goat. (Your hat has been
lightly washed, with no discernable
reduction in thermal quality).
That was twenty years ago. Jude
still has the hat. It has been taken
apart by his dogs; put back together
by a local artisan. It spent 1.5 years
lost in leaf litter and pine needles.
Jude learned that he could not wear
the hat until the air was below 30 degrees. It is still the only hat he relies
on.
Five years ago Jude thought about
the hats and the shepherd culture.
He found a Madeiran bulletin board
on-line. He posted his story; asked if
anyone was familiar with the hats.
Were they still available? Enter Jose,
a native Madeiran raised in South Africa. Jose knew the hats—“barrettes”
to Madeirans—and the weavers.
The shepherd culture was in
trouble; new ways, new money. The
sheep had lost value; many had gone
wild, overgrazing highland meadows
with attendant environmental degra-
dation. Jose and Jude found that they
shared values and aspirations. Both
are life-long environmentalists with
an abiding interest in preservation of
pocket cultures. Talk turned to a fair
trade import company; Jude to establish a market in the US, Jose to liaise
with the shepherds. Jose made contacts, photo-documented the process
and people.
Over 30 hats were delivered to the
U.S. in 2006. All of them sold in a
matter of days in one small town on
Cape Cod, a thermally marginal market. The Madeiran Hat Enterprise
was founded. Jude and Jose looked
both forward and backward. Their
purpose was not to make money. Nor
change the culture. The purpose of
MHE was to re-establish the value of
the sheep, have the shepherds bring
them off the land, thus giving both
the culture and the land a chance at
survival.
In the US the obvious thermal
markets were Massachusetts, Vermont, New Hampshire and Maine.
A big problem was retail price. If the
weavers were to receive fair pay, the
price of the hats would seem high,
especially in the mass-marketplace
where all manner of synthetic products were dominant. Jose and Jude
decided to cut themselves out of the
Coastlines • www.FalmouthChamber.com
compensation loop, establish the
market, pay the weavers, cover cost
and see what happened.
What they found was that certain “whole-earth” sustainable, environmental communities were not
attracted to synthetics. Wool was
just fine. The “Madder Hatters” realized that in reality they were seeking donations from this “market”
in support of the insular—and thus
globally unique—culture and environment of highland Madeira. In
exchange the donor would receive a
wholly unique piece of art from the
highland people.
The hats have similar themes with
regard to color and weave, yet each
is different according to the individual weavers. Each hat comes with a
photo and descriptive of the artisan
as well as a brief cultural history of
the highlands. Each weaver’s hat is
sequentially numbered to connect
the donor with the artisan as much
as is possible over 5000 km of open
ocean.
We, Jude and Jose, of the Madeiran Hat Enterprise thank you for
your contribution. You are helping
in the effort to preserve sustainability. You will receive a hat that may
well be received some day by your
grandchildren.
Falmouth Military Support Group’s
Military Spotlight
March, 2010
Patrick Cuthbert
SrA (Senior Airman) Patrick R. Cuthbert is a logistics specialist
assigned to the 96th Logistics Readiness Squadron with the United
States Air Force at Eglin AFB, Florida, which is one of the largest
bases in the USAF inventory. Patrick lives in Crestview, FL with
his wife Christina and 15 month old son Shaun. He recently deployed to Iraq for his second tour. He graduated from Falmouth
High School in 2005. Patrick was an avid and successful student
athlete who enjoyed representing his home town as a member of the
Falmouth Clippers Ice Hockey and Lacrosse teams where he earned
several athletic recognitions and set record breaking standards for
future Clippers. Patrick is part of a proud military heritage, Patrick’s
parents Susan and Christopher Faux along with his sister Meagan
are members of the Massachusetts ANG, 102d Intelligence Wing,
Otis ANG Base. Patrick’s younger sister Sarah is currently attending
the University of NH on scholarship for Women’s Ice Hockey.
Page 3
March 2010
Spring Clean-Up Spearheaded by Beautification Council
Apocalypse, Not!
Thanks to Hollywood, the term
“apocalypse” is now seen as a replacement for Armageddon, also referred to as the “end of the world”.
When the Greeks first coined the
term it meant a “lifting of the veil”
or revelation. Having just suffered
through weeks of reliving the decade
from hell, the awful aught’s, and the
lost decade it’s time to stop dwelling
on our brush with Armageddon and
get on with the 20’s. We are in need
of the original meaning of apocalypse
and when I “lift the veil” I find several revelations that foster optimism.
Here are a few:
• Looking back to 1850 there
have been five ten year periods when
stock market returns were less than
0 [the last 10 years were the 6th]. The
following decades all had average
annual returns in excess of 10% and
some as high as 15%. [Ibbotson Assoc.Dec. 2009] The worst of times;
the best of times.
• “The most important determinant of the strength of an economic
recovery is the depth of the downturn that preceded it. There are no
exceptions to this rule, including
the 1929-39 period.” Michael Darda,
chief economist of MKM Partners,
Sept. 2009
• We continue to worry about
budget deficits, savings rates, trade
deficits and the direction of the dollar. Here is what we should wish for
based on how the markets in the US
have behaved over time: Big time
budget deficits, expanding trade
deficits, a declining savings rate and
not even consider the dollar because
it lags the market by eight months.
These are the historical ingredients
for a booming stock market [Hay’s
Advisory, Jan. 2010]. We tend to
worry about the wrong things.
• “It’s the economy stupid.” Bill
Clinton 1992. As convoluted as the
current political climate is, this is the
mantra that will prevail in the end.
If the current administration doesn’t
get it, someone else will get a chance.
“Political philosophy is clouding investment philosophy. Even France
has an economic recovery”, economist Brian Westbury, Jan. 2010.
• Here’s a link to an article that
identifies the “Top 30 Innovations of
the Last 30 years.” http://knowledge
.wharton.upenn.edu/article.cfm?
articleid=2163 Many of these inventions continue to be the basis for
new discoveries i.e. internet, computers and human genome mapping.
“America is still the greatest entrepreneurial engine ever invented,
To become a member of the
Falmouth Chamber of Commerce,
call 508-548-8500.
don’t bet against it,” Barton Biggs,
Traxis Partners, Fall 2009. 30 years
ago this list was unimaginable, and
I expect the future list remains the
same.
• Technological innovations provide infrastructure for the global
economy. A nearly instantaneous
spread of ideas and information
makes it increasingly difficult for
oppressive leaders and governments
to maintain control of people who
can see the benefits of economic
and political freedom. Formerly impoverished countries are becoming
emerging markets and adding 1000’s
of new global consumers every day.
There is no comparison to this opportunity.
• “The Chart”...Over the years I
have seen 1000’s of charts but none
compares to the revelation I found in
the favorite from this year. Here’s 200
years of rolling 10 year stock market
returns. Just look at where we were at
the end of last year and think what’s
likely to happen.
by Jayne Abbott,
Falmouth Beautification
Council
The Falmouth Beautification
Council is planning the 2010 annual
spring litter clean-up scheduled for
April 24 to May 1. We have been
sponsoring the town wide cleanup
for over thirty years, and for most of
that time we have had the support
of the Falmouth Chamber of Commerce as one of the locations for distribution of trash bags. Again this
year, the Chamber will have a supply
of flyers listing other locations for
bags and the coordinators for each
village of Falmouth.
Because of new rules for the Waste
Management Facility we need to list
anyone who plans to bring cleanup
trash there 1) to be excused from the
per-bag fee and 2) to insure that it is
indeed roadside litter. Allied Waste
will take an extra bag or two that
week for small local collections.
We welcome active participation by members of the Chamber of
Commerce. Removing unsightly litter is our aim as we enter the spring
season. We hope you will encourage
other businesses and neighbors to
join us, and thank you for participating in the cleanup.
2010 Falmouth Spring Cleanup • April 24-May 1
Village
Coordinator
Phone
Ashumet Valley
Robert Bates
508-563-3283
East Falmouth
Linda Davis
508-444-6350
Falmouth
Nancy Carliss
508-360-5137
Falmouth Hgts/Maravista
Winifred Grant
508-548-4135
Hatchville
Louise Houle
508-563-5009
North Falmouth
Heidie Marotta
508-564-9509
Sippewissett
Nancy MacDonald
508-548-4060
Teaticket
Mary Little
Cheryl Williams
508-548-3883
508-548-4766
Waquoit
Jayne Abbott
508-540-1948
West Falmouth
Milt & Sue Williamson
508-540-5298
Woods Hole
Meg Fitzelle
508-548-7703
Locations for Trash Bag Distribution
Woods Hole Market
Chamber of Commerce
Family Foods
West Falmouth Library
The Wood Lumber Co.
Village Pantry
Waquoit Feed & Garden
Gus Canty Rec. Center
White Hen Pantry
Coonamessett Farm
Rockland Trust
North Falmouth
Kenyon’s Market
CHAIRMAN
Stephen J. Spitz, Cape Cod Five Cents Savings Bank
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Coastlines • www.FalmouthChamber.com
VICE CHAIRMEN
David Faus, Falmouth Academy
Jack Moakley, Northeast Fisheries Science Center
TREASURER
Rachel Greenfield, Cape Wind Waterfront Resort
SECRETARY
Robert D. Crane Jr., Crane Appliance / Sound And Vision
DIRECTORS
Julene Augusta, Falmouth Lumber
Addie Drolette, Sovereign Bank
Donald Estes, The Landfall Restaurant
Wendy Ghelfi, Caline for Kids & Ghelfi’s Candies
John Hatem, Johnny’s Tune & Lube
Daren McDonald, Clover Paving Company, Inc.
Paul Lorusso, Cape Cod Aggregates
Ernie Palazzolo, Sea Crest Oceanfront Resort &
Conference Center
Harry Turner, Obsession Boat Sales & Service /
Green Pond Marina and Tackle
STAFF
President: Jay Zavala
Manager Member Services: Maura Aldrich
Manager Business Development: Michael Kasparian
Information Specialist: Betty Bailey
20 Academy Lane • Falmouth, MA 02540
t.508-548-8500 • f.508-548-8521
www.FalmouthChamber.com
March 2010
Page 4
VIPS Seeking Donations of
Gently-Used Sports Equipment for Fundraiser
Last winter, the Falmouth Volunteers In Public Schools (VIPS) tried
out a new community event and
fundraiser: a used sports equipment
sale. Many local families donated
sports equipment that their children
had either outgrown, never used, or
left behind when they went off to
college. That equipment, says VIPS
director Tracey Crago, was sorted by
volunteers and priced with the help
of local coaches. “Most items ranged
in price from $2 to $5, with the most
expensive items—hockey helmets or
lacrosse pads, for example—priced
at up to $30.” The concept of recycling and reusing items that others
no longer needed was rewarding on
two levels: athletes were outfitted at
a fraction of the cost of purchasing
new gear and the funds raised by the
sale are used to support VIPS’ schoolbased mentoring programs.
VIPS’ 2nd annual Sports Fair will
be held at the Gus Canty Recreation
Center on Saturday, March 13th from
9 am to 1 pm. In addition to the used
sports equipment sale, the planning
committee has added a number of
features. Representatives from local youth sports leagues will be on
hand to take spring registrations and
sign-ups, including Falmouth Youth
Baseball, Falmouth Youth Hockey,
Falmouth Pop Warner, Falmouth
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Volunteers are available to help you find the right equipment for you.
Babe Ruth, and spring field hockey
clinics. In addition, representatives
from several of the area’s local sports
camps will have information and
registration tables set up in the gym.
Another enhancement to this year’s
Sports Fair is the Butler’s Sporting Goods table, where orders for
Falmouth Spirit Wear and customized Falmouth sports clothing will
be taken, with a percentage of the
sales benefiting VIPS. Pixy Concession will be on hand to serve breakfast and lunch items and will donate
a portion of their sales to VIPS.
Thanks to our generous sponsors, Total Orthopedic Care, The
Clam Man, and Balanced Health
and Fitness, all proceeds from the
fair will directly benefit the schoolbased mentoring programs. VIPS is
currently seeking funds to pilot a
sports-themed mentoring program
in the spring. VIPS mentoring programs currently serve 100 students,
though several students are waiting
for a mentor.
“If you are tired of the piles of
cast-off sports gear in your basement or garage, this is the perfect
excuse to load it in the car and donate it to VIPS,” says Dayna Meissner, VIPS board member and event
co-chair. “Most of us have bikes or
other sports equipment that our
kids have outgrown—cleats, skates,
hockey sticks, baseball gloves, soccer
balls, helmets—or gear from sports
the kids no longer play. At the same
time, there are many families looking to outfit their athletes, and this is
a great opportunity to pick up gently-used gear for a very small investment.”
Collection boxes are located in the
lobbies of each school and at the VIPS
office, located at the back of the Lawrence School, 113 Lakeview Avenue,
Falmouth. Bicycles should be delivered to the VIPS office during business hours (Monday through Friday,
9:00 am - 4:30 pm). Questions about
equipment or drop-offs can be an-
swered by calling the VIPS office at
(508) 548-1621 or sending an e-mail
to vips@falmouth.k12.ma.us.
For those interested in attending
the event to purchase gear, sign up
for a spring sport, investigate summer camp options, or order custom
Falmouth sportswear, the event will
take place in the Gus Canty Recreation Center gym. Many sports-related raffle items will also be up for
grabs, including two priority registration spots for the popular Falmouth In 2009, many skates were donated and many were in like-new condition.
Recreation Department summer
camps, as well as personal training
sessions, golf lessons, bicycle tuneups, gym memberships, sports massages, private coaching, gift certificates, and more. Two floor seats to a
Boston Celtics game will be featured
in a silent auction.
For parents and athletes needing
assistance with sizes and proper fit
for sporting equipment and gear, student athletes will be on hand during
the event to help answer questions,
assist with sizing, and offer advice.
If you are interested in donating
“gently-used” equipment, the following sports/items will be accepted:
Baseball/Softball (bats, gloves, cleats,
catcher’s gear); Field Hockey (sticks,
eye goggles, cleats, and balls); Football (cleats, helmets, pads); Golf
(bags, balls, clubs, gloves, pull carts,
shoes); Hockey (skates, helmets,
pads, sticks, pucks); Lacrosse (sticks,
eye goggles, helmets, pads, cleats);
Soccer (cleats, balls, goalie gloves,
shin guards with ankle protection);
as well as basketballs, figure skates,
rollerblades, floor hockey gear, tennis racquets, volleyballs, bike helmets, bicycles, scooters, skateboards,
and roller skates. Clothing will not
be accepted, nor will skis or snowboards.
Equipment must be clean and in
working condition. If possible, sizes
should be noted if not clearly marked,
says Meissner. “Our rule of thumb is,
if you wouldn’t want to wear it or use Outfit your young athlete for a fraction of the cost.
it, please don’t donate it!”
Coastlines • www.FalmouthChamber.com
Page 5
March 2010
Sustainable and Green Business Practices at MBL
By Diana Kenney
Converting to sustainable and
green business practices—like all
major corporate conversions—has
to start at the top. At the Marine Biological Laboratory (MBL) in Woods
Hole, Director and CEO Gary Borisy
is committed to a sustainable future
for the MBL, which means a host of
changes today, large and small.
“Gary sees this as creating a business model that won’t just be for 20
years, but for many years to come.
It’s a model that won’t have a negative environmental impact down the
road,” says Larry Burdge, the MBL’s
Manager of Building Services, Transportation and Grounds.
A major goal is to move the MBL
toward “climate neutrality,” meaning
reducing the MBL’s net greenhouse
gas emissions toward zero. Toward
that end, the MBL began calculating
and tracking its total carbon footprint
two years ago. Carbon emissions related to electricity and natural gas
usage, employee commuting and air
travel, and operating the MBL’s vans
and boats are all part of the picture.
Incentives help steer the MBL towards its green goals. For example,
“If three people who usually drive to
the MBL separately form a carpool,
we give them an automatic reserved
parking space in Woods Hole,”
Burdge says, which is as good as gold,
as anyone who has tried to park here
in the summer well knows.
But, as a research organization full
of laboratories, equipment, and samples that need to be kept at certain
temperatures, the biggest chunk of
the MBL’s carbon footprint is energy
usage, by far. To address this, any opportunity to increase the MBL’s energy efficiency is seized, including the
recent installation of new boilers in
the Marine Resources Center that are
30% more efficient than the old.
“It’s the right thing to do, but it also
reduces the operating budget bottom
line,” says Richard Cutler, the MBL’s
Director of Facilities and Services and
co-chairman of the laboratory’s Climate Commitment Committee.
Cutler is making sure that all
present and future renovations and
construction at the MBL—including
Collaboration = Synergism
by Noah Totten, Friends of Fairwinds
Collaboration between non-profits
is not a new concept, but Friends of
Fairwinds (FOF) and the Falmouth
Housing Corporation (FHC) are in
the process of redefining the idea.
In September 2009, FOF and FHC
looked at a property at 155 Katharine Lee Bates Road. It will provide
an ideal new
home for the
Fairwinds
Clubhouse
and has the
potential for 6 to 8 affordable housing units. Both groups win!
In order to finance the purchase, a
capital campaign was started in December, first to raise the money for
the down payment and ultimately to
pay off the entire mortgage. To date,
the campaign has been successful in
reaching the first goal—the down
payment; but there is a long way to
go to realize the ultimate goal.
Now for a new twist to non-profit
collaboration. The Falmouth Road
Race can be a source of funding for
non-profits. Each year the Race Committee gives a small quantity of race
numbers to charitable organizations
for the purpose of raising funds and
awareness of a particular cause. The
Race Committee requests that each
runner who receives a number under
this program raise at least $750 to
benefit the non-profit. The Committee has committed to providing up to
10 entries to FOF/FHC; our goal is to
raise $70,000 from them. We will be
approaching faith groups and businesses in the community to sponsor
a runner. They will be asked to raise
money thru a donation box at the
facility and can identify the specific
runner they are sponsoring. The runners will also be asked to raise additional pledges. It is hoped that with
this combination of sponsorship and
donations, each runner will generate
$7,000 for the capital campaign. We
feel that this opportunity from the
Road Race Committee will help
the
FOF/FHC
collaboration on
the way to the ultimate goal – a permanent home for
Fairwinds and more affordable housing in Falmouth.
This points to the potential for a
synergistic event when non-profits
join together to work toward their
individual goals. The results are
magical.
It should also be pointed out that
this article is made possible thru the
help of a fourth non-profit – The
Falmouth Chamber of Commerce.
For the help of all who are working on our causes, we are grateful
– Thank you!!
the current $25 million Loeb Laboratory renovation—strive toward the
U.S. Green Building Council’s LEED
standards for environmentally sustainable construction. This means
electrical power is upgraded to more
efficient voltages, engine-driven
chillers have approved refrigerants,
boilers are higher efficiency, and exterior insulation is updated.
“Not only is it the right thing to
do,” echoes Burdge, “but, as a research institution, it gives us competitive advantage in our grants. If we can
state on our grant applications that
we are striving for carbon neutrality,
and we can show that we reduced our
carbon footprint by a certain amount,
that distinguishes us.”
Almost all of the material (98 percent by weight) removed from Loeb
Laboratory during demolition was
recycled, which is another LEED requirement. Some of it was donated,
including old lab furnishings that
went to the National Marine Life
Center in Buzzards Bay. Recycle and
reuse is another important part of
the MBL’s green strategy.
“MBL has moved to single-source
recycling,” says Burdge. “All paper,
cardboard, glass, and aluminum go
into the same recycling bin,” which
helps with employee compliance.
Also, the MBL is now recycling its
old electronics through PC Survivors
of Massachusetts, a nonprofit company that picks up the electronics
and reclaims the metals.
“We used to pay to recycle electronics,” says Burdge. “With this service, it’s free.”
Burdge is especially keen on moving the MBL toward “going paperless.” Burdge and the MBL’s Reduce
Reuse Recycle Committee, which he
chairs, will be giving demos to employees over the next year on how to
cut down on paper use.
In the meantime, the MBL Purchasing Department is now ordering
30% recycled content paper as its
standard stockroom paper. And the
MBL Communications Department
is moving toward digital publications and, when printed, soy-based
inks and recycled stock.
“We are starting to get momentum
on this,” Burdge says. “The individual
departments are picking up the ball.”
“We’d like to be leaders on this issue,” he says. “Not follow the pack,
but lead.”
L-R, Lionel Hall, MBL Director of Purchasing, Rick Kelleher of W.B. Mason, and
Larry Burdge, MBL Manager of Building Services, Transportation, and Grounds,
held a “green products fair” at the MBL on Jan. 21 to highlight the MBL’s sustainability efforts.
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121 Locust Street, Falmouth, MA 02540
Telephone: 508.457.7465 • Fax: 508.457.7466 • info@capecoastalcomputers.net
Coastlines • www.FalmouthChamber.com
March 2010
Page 6
Upcoming Events March 2010
Please visit www.falmouthchamber.com for complete event listings and details.
8
January
through Mar. 5
9
January
through Mar. 6
18
January
through Mar. 1
MBL Falmouth Forum Series 2009-2010
Lillie Auditorium, 7 MBL Street, Woods Hole
7:30p.m.
Moby Movie Madness FILM FESTIVAL
Falmouth Public Library, 300 Main Street, Falmouth
Kaleidoscope’s 18,000 Piece
Community Puzzle is Back!
Kaleidoscope Toys, 208 Main Street, Falmouth
Caribbean Percussion with Jesus Andujar
- Group Class
Cape Cod Conservatory of Music & Arts
through Mar. 23
60 Highfield Drive, Falmouth
6:00p.m.-7:30p.m.
2
February
Rhythm & Rhyme with Karen Dirusso
- Group Classes for Infant-Kindergarten
Cape Cod Conservatory of Music & Arts
through Mar. 24
60 Highfield Drive, Falmouth
3
February
3
February
through Apr. 14
The Council for Boys and Young Men
Morse Pond School, 323 Jones Road, Falmouth
3:00p.m.-4:30p.m.
Great Decisions
- Discussions to Inspire Learning About the World
Falmouth Public Library, 300 Main Street, Falmouth
through Mar. 30
6:30p.m.-8:00p.m.
9
February
17
February
through Aug. 18
Highfield Hall Hosts Arts & Alzheimer’s Initiative
Highfield Hall, 56 Highfield Drive, Falmouth
10:30a.m.-12:00p.m.
Photo Classes by A New Outlook Photography
Falmouth Chamber of Commerce,
Upstairs Board Room, 20 Academy Lane, Falmouth
through Mar. 29
7:00p.m.-9:00p.m.
24
February
6
March
through Mar. 7
7
March
through Apr. 1
13
March
14
March
Mastersingers by the Sea Winter Concert
St. Barnabas Episcopal Church, 91 Main Street, Falmouth
Saturday at 8:00p.m.-Sunday at 3:00p.m.
“Art Education in Action”
K-12, Falmouth Public Schools
Falmouth Community Television
310 Dillingham Ave., Falmouth
VIP’s 2nd Annual Sports Fair
Gus Canty Rec. Center, 790 Main Street, Falmouth
9:00a.m.-1:00p.m.
Falmouth Jewish Congregation Benefit Coffeehouse
for Haiti Relief Fund
THE PEGHEADS
The Falmouth Jewish Congregation - Speen Hall
7 Hatchville Road, East Falmouth
3:00p.m.
20
Together We Can Fundraiser
Roche Brothers Supermarket
South Cape Village, Mashpee
11:00a.m.-2:00p.m.
20
Carmina Burana - Falmouth Chorale
Lawrence School Auditorium
113 Lakeview Avenue, Falmouth
Saturday at 8:00p.m.-Sunday at 3:00p.m.
March
March
through Mar. 21
24
Janney Montgomery Scott with Guest Speaker,
Delia M. DeMello of the Social Security Admin.
Highfield Hall, 56 Highfield Drive, Falmouth
4:30-6:00 pm
27
The Simon Sinfonietta at Falmouth Academy
Falmouth Academy, 7 Highfield Drive, Falmouth
7:30p.m.
March
March
Game Changer for
Homeowners and Trades People
by John S. Clark, @designRemodel
Starting on Earth Day: April 22,
2010, a new nationwide law intended to protect children and adults
from lead poisoning will take effect.
Its impact will be broadly felt.
Prior to 1978, paint that contained
lead was commonly used on both
the interior and exterior of homes,
schools and workplaces. Over time,
elevated levels of lead were discovered in children and pregnant women. The culprit was found to be ingestion of lead paint chips as well as
dust containing high levels of lead.
Action was taken to ban the use of
residential products that contained
lead.
Since the implementation of that
law, the EPA has compiled new regulations which will take effect on
Earth Day. The restrictions covered
by the new law govern how work can
be performed on homes built prior to
1978.
Dust is a Larger Threat
When I recently attended the Certification course for the EPA’s Lead
Safety for Renovation, Repair, and
Painting, I, along with the other attendees was surprised to discover
that lead paint chip ingestion is the
culprit in only a small number of
cases of lead poisoning. The primary transfer of lead occurs when lead
contaminated dust is inhaled or otherwise ingested.
The course instructor pointed out,
that when you operate a double hung
window that has been painted with
lead paint, the sashes rubbing together, create a small amount of dust
that will add up over time and will
contaminate the entire room. The
amount of lead that can cause brain
damage, learning disabilities in children, or problems for pregnant women is very small.
New Rules Very Inclusive
The EPA wants a large number of
people to comply with the requirements of the law. For example, if you
are a property owner who performs
your own work on your Pre-1978
rental property, you are required to
be certified by the EPA to perform
the work. You will be required to
follow strict work procedures. The
same will apply to any remodelers,
plumbers, electricians, painters and
so forth. Even simple window replacements of any kind are covered
under the new law.
Workspace Bubble
In the Certification training, we
were required to engage in handson methods of containment. Prior
to starting any work, workers will
have to dress in disposable coveralls
that they step into leaving only their
face exposed. Then, they will have to
put on latex gloves followed by work
gloves. Finally they either put on a
respirator or a properly rated dust
mask.
In the workspace, all floors have
to be covered by plastic at specified
distances from the work area. All
items such as furniture not removed
from the room need to be covered
and completely taped off to create an
air tight barrier.
Entrances to the room are required
to be sealed with a plastic barrier
with additional flaps on both sides. A
slit is cut in the center of the middle
barrier with which people and materials will be passed through. The
EPA requires that a bubble be created
to avoid contamination of adjacent
areas. On the exterior, the EPA will
require plastic extending out from
and sealed to the house to catch any
lead contaminates.
All debris from the workspace will
be required to be bagged or wrapped
in plastic and sealed off before placing in the dumpster. It will take a lot
of plastic bags to dispose of drywall
from a typical room. Not to mention, that the drywall will have to be
broken up so that it will fit into the
bags.
Throw the Brooms Away
No longer can jobs be just left
broom clean. If anything, the EPA
would prefer that we throw our
brooms away and solely use professional grade HEPA Vacuums. Sweeping can create air-borne dust.
After a thorough cleaning of all
walls, floors and other surfaces that
can contain dust, a cleaning verification process must be followed. This
process can require multiple cleanings before the area is considered
clean per EPA standards.
Costs Will Increase
Training, certification and new
equipment will add a small increase
in project costs. However, significant
cost increases will occur in following the procedures mandated by the
EPA. Work will slow to a crawl as
containment areas are created and
worked in.
Imagine an employee wearing a
full body suit with a respirator, trying to perform demolition work in
a non-vented space in the middle
Continued on Page 8
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Eastern Bank and SEED Corporation executives pose with Jay Zavala, president, Falmouth Chamber of Commerce after
presenting SBA Lending Educational Seminar in the Chamber’s Board Room to a room full of business owners.
Coastlines • www.FalmouthChamber.com
Page 7
March 2010
NEW MEMBER SPOTLIGHT
10 Great Speaking Tips
Top executives often fall flat on their faces as speakers. How come intelligent, business-savvy people end up boring their audiences? They fail
to recognize that public speaking is an acquired skill that improves with
practice and honest feedback. Speaking for 20 minutes before the right
group of people can do more for your career than spending a year behind
a desk!
CHARLES DOWICK
AVOID THESE MISTAKES:
MASONRY, CONSTRUCTION & RESTORATION
Starting with a whimper.
Don’t start with “Thank you for that kind introduction.” Start with
a bang! Give the audience a startling statistic, an interesting quote, a
news headline—something powerful that will get their attention immediately.
Attempting to imitate other speakers.
Authenticity is lost when you aren’t yourself.
Charles Dowick Masonry, Construction and Restoration has been
providing excellent service and value to all of their clients since 1984.
Charles Dowick is a proud graduate
of Upper Cape Regional Vocational,
Technical School of Bourne, Mass.
Graduating in the field of Masonry
and ranked at the top of his Masonry class, Charles Dowick always ensures his clients are 100% satisfied
with every phase of their project.
Our company ensures that all projects are completed in a timely manner and within the predetermined
budget.
Charles has completed extensive
training in his field and demands
quality and good character from all
of his employees at all times.
Charles Dowick Masonry, Construction and Restoration was very
fortunate to participate in the Construction of the 1996 Olympic Aquatic Center located at Georgia Tech.
Charles was the exclusive Mason for
Chimney Mischief of Atlanta Georgia
Failing to “work” the room.
Your audience wants to meet you. If you don’t take time to mingle
before the presentation, you lose an opportunity to enhance your
credibility with your listeners.
Failing to use relaxation techniques.
Do whatever it takes—listening to music, breathing deeply, shrugging your shoulders—to relieve nervous tension.
Reading a speech word for word.
This will put the audience to sleep. Instead use a “keyword” outline: Look at the keyword to prompt your thoughts. Look into the
eyes of the audience, then speak.
Using someone else’s stories.
It’s okay to use brief quotes from other sources, but to connect with
the audience, you must illustrate your most profound thoughts from
your own life experiences. If you think you don’t have any interesting
stories to tell, you are not looking hard enough.
Speaking without passion.
The more passionate you are about your topic, the more likely your
audience will act on your suggestions.
Ending a speech with questions and answers.
Instead, tell the audience that you will take questions and then say,
“We will move to our closing point.” After the Q and A, tell a story
that ties in with your main theme, or summarize your key points.
Conclude with a quote or call to action.
www.masonryconstructionandrestoration.com
774-836-2299
Failing to prepare.
Your reputation is at stake every time you face an audience—so
rehearse well enough to ensure you’ll leave a good impression!
The Anatomy of a
Toastmasters Meeting
Failing to recognize that speaking is an acquired skill.
Effective executives learn how to present in the same way they
learn to use other tools to operate their businesses.
Written Information Security Program
(WISP)
Continued From Page One
CMR 17, but also enable them to
quickly be in compliance with other
regulations passed in the future and
in other locations.
As 201 CMR 17 and other regulations become enforceable, organizations are scrambling to comply,
taking precious resources away from
core business activities. Fortunately,
cost-effective solutions can be implemented quickly and transparently,
minimizing the impact to the business and allowing you to focus on
regular business initiatives.
Serious Consequences for Failure
to Comply: If you do not comply with
the new regulations and a breach occurs, the state will most certainly
view you as negligent. Fines start at
where the Company performed Historical Fireplace and Chimney Restorations for over a decade. Charles
has worked with reputable builders
and top officers of the Home Builders
and Remodeling Association of Cape
Cod, Atlanta Home Builders Association and the National Association of
Remolding Industries.
Since returning back to the New
England area, Charles is offering his
knowledge and expertise to local Architects, Contractors and Homeowners for new business. Charles has
passed the Massachusetts Construction Supervisors exam and holds a
zero Restriction license in addition
to his Home Improvement Contractor Registration with the State.
The Charles Dowick Masonry,
Construction and Restoration Company carries all the required insurances to ensure their clients are covered. They are committed to give
you the time and attention you deserve when planning and executing
your next project.
$5,000 and treble damages can apply.
Potential fines for failure to report a
breach or for improper disposal of
records such as old computers and
paper can be $50,000 plus legislative
and investigative costs.
Enjoy the benefits of membership.
If you act quickly, the respected, local law firm of Foley & Foley, P.C.,
in negotiated collaboration with the
Falmouth Chamber of Commerce,
will provide cost-effective compliance solutions today. Avoid severe
penalties and be B2B and B2C credible with a written information security program (WISP). Call Foley &
Foley, P.C. 508-548-4888 to schedule
an appointment today. Full regulation details can be accessed on the
state’s website, www.mass.gov. Type
WISP into the search box.
by Eric Erickson, VP Membership
The Upper Cape Toastmasters
Club has trained many businessmen
and women and leaders in the community to be better communicators
during meetings.
Members build their vocabulary
by choosing a ‘Word of the Day’, others present an inspirational thought,
before delivering prepared five to
seven minute speeches, using their
manuals to help them develop their
presentation skills.
Table Topics are off-the-cuff responses by members who may speak
on lighter topics such as “What is my
best outfit” and “Why and when do
I wear it?” Members learn to answer
questions with minimum preparation.
Evaluation techniques are also
practiced, using the speakers’ manual to evaluate the speaker. Did the
speaker speak clearly, with effective
voice inflection, look at the audi-
ence and use gestures to emphasize
important points of his topic? Main
speeches are recorded for review by
the speaker.
Members learn to speak and evaluate speeches by others, developing
their communications techniques
through specialty speeches such as
sales and television presentations,
running seminars and other organizational programs.
Local, state and national speech
contests and seminars hone members’ speaking skills and some progress to become highly paid professional speakers.
The Upper Cape Toastmasters
Club meets the first and third Tuesdays each month at the Barnstable
County Fairgrounds administration building at 7:00 pm. Visitors
are always welcome, please call Eric
Erickson at 508-344-9833 for more
information.
Coastlines • www.FalmouthChamber.com
Welcome
New Members
February 2010
Friends of Falmouth
Bikeways, Inc.
432 Wild Harbor Road
North Falmouth, MA 02556
Contact: Patricia Johnson
(508) 563-6855
www.friendsoffalmouthbikeways.org
Category:
Charitable Organizations & Clubs
Cape Cod & Islands
Pride Pages
PO Box 1467
North Eastham, MA 02651
Contact: Carmen Stief
(508) 789-7047
www.pridepagescapecod.com
Category: Newspapers & Magazines
Service Master
South Shore, Inc.
18 Jan Sebastian Drive
Sandwich, MA 02563
Contact: Jim Brooks
(508) 833-8825
www.servicemastercapecod.com
Category:
Fire, Water & Mold Restoration
Nobska House
at 327 Gifford Street
327 Gifford Street
Falmouth, MA 02540
Contact: Kenneth D. Bosse
(508) 540-5500
Category: Restaurants & Pubs
Quicks Hole
6 Luscombe Avenue
Woods Hole, MA 02543
Contact: Kat Calabrese
(508) 495-0742
www.quicksholewickedfresh.com
Category: Restaurants & Pubs
Secure Networks for
Small Business, Inc.
1480 Falmouth Road, Suite 4
Centerville, MA 02632
Contact: Kevin MacArthur
(508) 418-3245
www.securebiznetworks.com
Category: Computer & Internet
Services/Products
Bartlett Financial
Services, LLC
17 Academy Lane
Falmouth, MA 02540
Contact: Brooks Bartlett, Sr.
(508) 548-8400
Category: Financial Services & Advisors
The Captain’s Manor Inn
27 Main Street
Falmouth, MA 02540
Contact: Kevin & Trish Robinson
(508) 388-7336
www.captainsmanorinn.com
Category:
Accommodations: Bed & Breakfast
Together We Can, Inc.
87 Lucerne Avenue
Falmouth, MA 02540
Contact: Sandra L. Cuny
(508) 548-6054
Category:
Charitable Clubs & Organizations
March 2010
Page 8
Game
Changer
Continued From Page Six
L to R, Kevin and Trish Robinson, owners of the Captain’s Manor Inn, Jay Zavala, President, Falmouth Chamber of Commerce, and our host, Jim Murray,
owner of the Nimrod Restaurant & Jazz Lounge
Jude Wilber, owner of The Madder Hatters & Jay Zavala staying warm in The
Madder Hatter “Barrettes”.
L to R, Stephen J. Spitz, Chairman, Falmouth Chamber of Commerce, Alice
Dufresne, Island Queen & Sandy Cuny, Together We Can
Our hosts, Gwyn & Jim Murray address their guests at The Nimrod Restaurant
& Jazz Lounge
Jim Murray, The Nimrod Restaurant & Jazz Lounge, draws the winning raffle
ticket.
Judy Laster, Festival Director, talks about the Woods Hole Film Festival.
February Business-After-Hours at the Nimrod Restaurant & Jazz Lounge
Shoulder-to-shoulder familiarity
and warm good cheer was shared
by the large and festive membership
crowd at Jim and Gwyn Murray’s
landmark establishment. What a
great bunch of frost-bitten diehard
business socialites. As I worked the
room, I noticed that everyone was
engaged and moving around from
group to group. Newcomers were
quickly invited in and included in
the many clusters of discussion. The
mood was upbeat and collegial.
Jim and Gwyn provided a wonderful assortment of tasty treats (samplers of their extensive and familiar
classics). Jim extended his trademark hospitality as Gwyn worked in
the background to ensure seamless
operation.
Judy Laster, Executive Director,
and Director Anne O’Brien, long-time
functionaries of the Woods Hole Film
Festival, our non-profit guest of the
evening, shared their inspiring story
of WHFF’s almost 20 years of growth
and success. On behalf of WHFF, Judy
accepted a generous 50/50 raffle share
and bigheartedly offered two WHFF
coveted baseball caps for the business
card drawing. Jim Murray, in one of
his many civic roles, serves as WHFF
board president.
Mark your calendar and make
your reservations early for Thursday,
March 18, 5:00 to 7:00 p.m., for an
Coastlines • www.FalmouthChamber.com
evening of business networking and
socializing at Liam Maguire’s Irish
Pub & Restaurant on Main Street.
Long time members Deb and Liam
Maguire will be our hosts and the
Falmouth Public Library Foundation,
led by Executive Director Sue McGarry,
will be the welcomed nonprofit of the
evening. Once again, this upcoming
month promises yet another outstanding gathering of the best members and
guests any Chamber could hope for.
of July, wrapping all the debris in plastic and passing
it through a slit cut into the
plastic barrier. Some project
costs could double or triple
as a result of the increased
labor.
$37,500 Fine
The EPA can assess fines
up to $37,500 per violation in
addition to other fines. They
have also made it clear that
they will play hardball in enforcing the law as they want
compliance to take place as
rapidly as possible.
Avoid Risks
It is possible that some
contractors will ignore the
law and continue with “business as usual”. They will, in
turn, provide quotes to homeowners that will be lower
than any quotes from certified and compliant firms.
At most, homeowners will
be unaware of the new law,
and they unknowingly place
their family at risk from lead
exposure. These same homeowners may also place
their pocketbooks at risk if
the EPA finds out that work
is being done by a non-certified firm. The project will get
shut down and the money
that the homeowner has paid
to the contractor will most
likely be passed along to the
EPA to pay fines.
Lead Law, Here to Stay
This new law has been in
the works for 2 decades and
has the backing of several influential advocacy organizations. It will take some time
for the dust to settle as the
impact of this law is assessed
and compliant parties make
the necessary adjustments.
It has been made clear
by the EPA that we need to
change our work practices
for the benefit of our children’s health.
John S. Clark is the President of @designREMODEL
located in Mashpee. His
company specializes in Bath,
Kitchens and Additions. He
has successfully completed
the course work required
to be a Certified Lead Renovator. He can be reached
at JSC@AtDesignRemodel.
com or through his website:
AtDesignRemodel.com