Charlie`s PR Kit

Charlie Fusco
Press Kit
Charlie Fusco
Press Kit
BIO
Charlie Fusco
Author, Speaker, Entrepreneur
Charlie Fusco is an award-winning marketing strategist who started her own company
at age 24 growing it into a multi-million dollar enterprise while devoting herself to her
husband and her three children.
But she will tell you that she became a successful CEO, entrepreneur, wife, and mother
by simultaneously failing at all of them and turning her “screw-ups” into “fail-ups.” She
is a master at changing tragedy into triumph and turning ideas into profit.
She has been credited with creating marketing campaigns responsible for more than
$1 billion in global sales. Her laser focus is sought out by other CEOs and CMOs
launch their own initiatives. She is a sought-after speaker and business coach in the
direct to consumer marketing industry and female entrepreneurship. In addition to
her newest book Brains, Boobs, & Balls: Life Lessons Any Female Entrepreneur Can
Follow, she also co-authored The Billion Dollar Box for direct marketers, a children’s
book on bullying called The Bully Monster, in addition to a health and nutrition book for
E!’s Dr. 90210 TV personality, plastic surgeon, Dr. Robert Rey called Body by Rey.
Fusco’s Recent Awards Include:
•
2016 Philadelphia Business Journal 40 Under 40
•
2016 South New Jersey Business Journal 40 Under 40
•
South Jersey Biz Top 25 Executives of the year
•
Gloucester County Living’s Women of Gloucester County for 2016
•
2016 SmartCEO Brava Award
Growing up with one foot in Mexico and the other in Southern California, she now lives
in New Jersey with her husband Tom, her son Jake, daughters Ava and Angelina and
the family’s ever-growing menagerie of animals. As a mother, her passion is raising
adventurous children with quick wit, free spirits, and the heart to take bold action in the
world. As a wife, she tries to steal away as many nights with her husband as possible,
enjoying glasses of incredible scotch and foods she says “will forever keep me out of a
size 6!”
Fusco is a member of the Electronic Retailing Association and the Direct Response
Marketing Alliance. She is also active in her community, supporting iLEAD Schools,
Open Hydrant Theater Company, and Covenant House International.
ABOUT BRAINS, BOOBS & BALLS
Brains, Boobs & Balls is equal parts business strategy, comedy, and personal
journey, with an unabashed dash of the bawdy.
Don’t worry — this is not a self-help book. It’s a 100% uncensored confessional-style
account of all the terrible mistakes that can be survived while trying to conquer the
boardroom, control the family room, and master the bedroom all at the same time.
What Fusco tells readers about succeeding in life and in business is to stand by their
decisions, keep moving forward, and learn how to turn “screw ups” into “fail ups.”
With an emphasis on insights for female entrepreneurs, Brains, Boobs & Balls shares
Fusco’s life lessons acquired from her own journey to personal and professional
success.
Fusco’s discoveries include:
• Why “Work-Life Balance” is a lie
• A simple system for making the toughest decisions easy
• How conquering F words makes you a fearless entrepreneur
• Success-traits you must have in order to be in control of your own destiny
• Why having a daily orgasm makes you a smarter CEO
• Secrets to surviving any financial crisis
• The power of prayer and body position for next-level success
• Why every women should spend time daily growing bigger balls
• How when you start appreciating your body you can’t help but be successful
BOOK SAMPLE
Let’s begin at age 11.
My father loved to tell me that deciding to do something meant you had to do it –
despite it all! The way he saw it, if you didn’t stick by your decisions you’d train yourself
NOT to make decisions and become a slave to the choices of others. I can clearly
remember him saying this two dozen times or more before I left home.
The first time, I was eleven and nursing a bloody nose. His name was Daniel Harp. The
place was the bridge near my school. Walking up behind me with his three friends, he
started by flicking my neck just below my Paige-boy hairline. He was determined to get
me to react, but I just kept walking. About five steps away from where the bridge turned
into a sidewalk, frustrated with my lack of reaction, he lifted my T-shirt up over my head
and then burst out laughing.
“She tapes her titties!”
All of the boys got a good look at my “early birds” wrapped tightly under three layers
of duct tape. They were hysterical. I knew the sky was blue just like I knew I would
lose this fight. But my gut told me I had to punch him in the face if I had any chance
of living down the duct tape discovery. I took the first swing, and the next two, hitting
him squarely in the face each time before the other three boys pinned me against the
side of the bridge. Daniel got his swings in – my nose and “early birds” taking a good
beating. When it was over, we both walked away to opposite sides of the bridge. I
wasn’t crying even though I wanted to. Daniel wasn’t talking. The three boys seemed
shocked that Daniel and I just walked away.
On my mile-long walk home, I ignored anyone that asked if I was okay or even glanced
in my direction. I was not okay. My chest was aching, my nose was bleeding, and I
was humiliated! I was the only girl in fifth grade that had to worry about wearing a bra,
and now everyone would know that I used duct-tape to hide my growing chest. I was
already the weird kid; now I was something so much worse.
As my father cleaned up my face, still unclear as to the real reason I had thrown the
first punch because I didn’t want him to find out about the duct tape too, he told me the
swelling would go down before school started in the morning. I begged him not to force
me to go to school the next day. How could he want me to be on the same playground
where Daniel and the other boys would be laughing it up? I begged. I pleaded. I
produced tears. He wouldn’t budge even as he wiped the blood from my face. He said
it was my decision to throw the first punch.
“Make your decision and live through it. If it doesn’t work out, then make the
decision –right- the next time. There’s always a next time, Charlie – if you’re the
one making the decisions. Tomorrow, just show up smiling!”
My life was over, and he wanted me to show up smiling? To my total surprise, Daniel
was not at school the next day or the next or the next. No one at school knew about
the duct tape or at least didn’t mention it. Instead, rumor had it that Daniel’s father gave
him quite a beating for fighting with a girl and coming home with his own bloody nose.
Later that same day, the principal called me into his office and asked me if anything
had happened with Daniel. I said no. He pressed me, and I kept saying no. The small
victory on the bridge was now mine. I determined that Daniel would leave me alone
because I said so, not because the principal made him.
The rest of the school year, no matter how many times we ran into each other in class,
in the cafeteria, or on the playground, Daniel and I never spoke about the incident. And
to my surprise, I didn’t hate him. In a strange way, I respected him. He never talked
about the incident. He never tried to belittle me for it or change the facts. He let it be
what it was: two kids being hot headed and using poor judgment on a bridge. But just
in case I stopped taping down my “early birds” for the rest of the school year.
I was the weird, smart girl who dressed like a boy, had a bowl-cut hairdo, played
catcher on an all-boys All-star baseball team, filled out a bra like a champ, and still
wanted the girls to invite me to their Cabbage Patch Kid parties. My decision on that
bridge was NOT to let anyone push me around because of these things. If I had stayed
home the next day, I would have left my confidence on that bridge. Staying home
would have apologized for my decision. Right or wrong, my silence in the principal’s
office was ME taking responsibility for throwing the first punch.
I didn’t know it then, yet it is clear to me today, by forcing me to go to school the next
day my father made me stand up for my decision. To feel the effects of it, and to live
through it, so I could understand
its power – and more importantly
know that I would be able to handle
whatever came next. Here is where
the idea began to form in my head
that I could take care of myself… I
was beginning to grow a pair…
For additional information or to book
Charlie Fusco, please contact:
Todd Schuetz
Marketing Maven Public Relations
Todd@marketingmavenpr.com
310-341-7351