Napa Sonoma Marin Media Kit 2016

Be Showcased Now in The Essential Guide ~ Napa • Sonoma
2016 - 17
The award-winning publication, The Essential Guide ~ Santa Fe • Taos, is now expanding into the Napa and Sonoma wine country
regions. The Essential Guide team is excited at the prospect of these new markets and invites you to reserve your space now.
For over 27 years The Essential Guides have been nationally recognized as high-end lifestyle and travel publications. The EG’s
have become synonymous with the best of regional art, fashion, food, wine, design, architecture and travel.
In addition to the Santa Fe EG and with publications like The Essential Guide ~ Charleston • Savannah • The Lowcountry, The
Essential Guide ~ Spokane • Coeur d’Alene • Walla Walla and now The Essential Guide ~ Napa • Sonoma we will cover even
more world-renowned destinations that exude excellence as travel and tourism brands. With The EG’s growth, unique
design, content and overall appeal, we are positive the timing is perfect for our expansion. As an effective, attractive and
affordable publication, The EG has a proven track record of success in bringing targeted market share to destinations.
Four of five high-end travelers visit Napa and Sonoma County during their initial visit to the region and many will return to
the geographical area within 28 months. Up to 100,000 copies of The EG will be distributed for no cost regionally, nationally
and internationally to affluent tourists and residents. The EG, as the only annual regional lifestyle publication in this wine
country, will fill a previously unaddressed need.
Our “little black book” is an essential place to advertise:
• More affordable rates than other publications, as ours includes professional graphic design and production of your full-color ad
• The EG has had continued and impressive growth since 2002
• According to concierges, The EG is considered the preferred choice by hotel guests, and selected by several premier
hotels for distribution in guest rooms, and at events, corporate meetings and weddings
• Engaging, high-quality editorial content
• Expanded website providing additional, sophisticated exposure to clients via individualized pop-up pages, as well as
through social media services, blogs and videos.
• More than 100,000 EG books have been downloaded and we enjoy reaching over a million impressions on Facebook
• According to independent economic development research, The EG is the NUMBER ONE PUBLICATION that both
locals and tourists hold onto year after year
• Targeted distribution includes, but is not limited to, medical and legal conferences, travel-writer organizations,
architecture and publisher conferences, national artist conventions, fashion professionals, ASID, The Golf Channel,
national meeting planners, Car Association’s national tours, state film commissions, celebrities and film crews
One of our newly signed clients said, “When I was planning on how to spend my upcoming advertising budget The Essential Guide
kept rising to the top. I was drawn to the publication’s beautiful presentation, unique size and aesthetic look, and I always see tourists
carrying it around and locals using it as well. It is such a conglomerate of cohesive varied businesses combined with equally interesting
editorial content. I believe this new publication will be extremely well received in Napa and Sonoma for locals and tourists alike!”
Tom Stark, Owner — Array
We are now accepting contracts for the 2016 edition of The Essential Guide ~ Napa • Sonoma. A deposit is due with your
contract, with the balance due according to the payment schedule specified in the contract. If you would like additional
information, please call me at 707.900.8000 or email me at Loretta@essentialguide.com or info@essentialguide.com. Thank
you, and I look forward to working with you and sharing our unique experiences which have brought us to this beautiful part
of our country.
Sincerely,
Loretta Chuzum,
Publisher-Owner
The Essential Guide ~ Napa • Sonoma
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com
Te stimo nia ls
H E R E I S W H AT O U R A D V E RT I S E R S S A Y A B O U T U S :
Be a Part of
Our Inaugural
Issue!
the essential guide
IN WINE COUNTRY
2 0 1 6
“The Essential Guide is a
very useful book on Santa
Fe and Taos describing the
area along with maps and a
variety of information that
concierges can easily access.
It is a colorful and lovely art
type of a guide book that we,
as concierges, enjoy sharing
with our guests.”
Inger Boudouris, Chief Concierge
Hotel St. Francis,
Santa Fe, New Mexico
–
2 0 1 7
ART & GALLERIES
WINERIES
ANTIQUES
STYLE, FASHION & JEWELRY
DINING
“The overwhelming
positive response that we
have received from our
advertisements in The
Essential Guide has been an
integral part of our strongly
‘referral-based’ business.”
OUTDOOR & WELLNESS
WEDDINGS
LODGING
SPECIALTY SHOPPING
CLASSES
ARCHITECTURE & DESIGN
EVENTS & MAPS
EXC U RS I O N S
Point Reyes • Bodega Bay
ASHLEY COLLINS
“MAY 12”
MIXED MEDIA
Napa
•
C a l i s t o ga
In 2016 The
Essential Guide ~
Napa • Sonoma
Joins Our Other
Award Winning
Publications!
“When I was planning on how to spend my upcoming
advertising budget The Essential Guide kept rising to the top.
I was drawn to the publication’s beautiful presentation, unique
size and aesthetic look, and I always see tourists carrying it
around and locals using it as well.
Tom Stark, Owner
Array, Santa Fe, New Mexico
Advertiser since 2014
“The art featured in our ads in The Essential Guide always
sells. My artists love the outstanding color reproduction. The
Essential Guide is a beautiful publication.”
Judy Wade, Owner
Joe Wade Fine Art, Santa Fe, New Mexico
Advertiser since 2003
•
Sonoma
•
G le n E lle n
•
Yo u n t v i lle
•
S ebastopol •
S t . H e le n a
H e a ld s b u rg
The Coyote Cafe,
Santa Fe, New Mexico
Advertiser since 2007
“The Essential Guide was out less than a month when we
received a call from a tourist visiting from San Francisco who
had seen our ad for our Contemporary Custom Handmade
rugs and wanted to set up a showing at our design studio for
the following Saturday. The Essential Guide is reaching the
type of clients who want quality design.
Robin Gray, Owner
Robin Gray Design, Santa Fe, New Mexico
Advertiser since 2007
“After we listed in The Essential Guide, The Taos Inn saw a
spike in our web traffic from The Essential Guide website.
This is a major factor right now in any advertising and
marketing plan.”
The Historic Taos Inn, Taos, New Mexico
Advertiser since 2003
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com
20 16 -17 Me d ia I nfo rmatio n
P U B L I C AT I O N P R O F I L E
The journey begins with The Essential Guide ~ Santa Fe • Taos, a publication that has captured the charm and
character of Santa Fe & Northern New Mexico for almost twenty-seven years. Then in 2011, after many requests, the
publisher’s decided to grow The Essential Guide brand into other affluent destination markets. Designed as a “lifestyle
publication,” the mix and variety of our advertisers and editorial reflect and communicate the rich heritage, culture,
landscape, architecture and traditions to both visitors and residents of the regions. Our book serves as a resource
guide for individuals, as well as professionals, who are seeking luxury products, home design and decor, art, and
experiences. The high quality design and appeal of the publication continues to successfully attract and assist our
readers with their buying decisions.
READER PROFILE
• Targets educated, affluent and culturally active adults who have a passion for travel, and travel to shop, dine
and enjoy leisure activities
• Responsive readers–people who are interested in a wide range of products and services and have the financial
power to purchase them
• Typically visit museums, attend music or theatre performances and enjoy the arts
• Majority own additional real estate and purchase fine art, home furnishings and accessories to create homes
of distinction
A D V E RT I S E R B E N E F I T S
• Our advertising rates are usually half the price of other publications, allowing you to buy multiple pages for
greater impact
• Professional graphic design and production of your full-color ad with outstanding color reproduction is
included in the price
• Unique design and appeal of the book attracts a highly targeted prospect for your business... according to
concierges, The Essential Guide is the preferred choice among their guests
• The Essential Guide’s interesting and informative articles increase readership and retention by visitors
• Our broad categories of advertisers help you attract and reach a more diverse audience of prospects
• Guaranteed distribution of up to 45,000 books in prime hotels and businesses from Napa to Calistoga and
Sonoma to Healdsburg, gives your business year round advertising & exposure in all key markets
• The Essential Guide’s website, social media and web links provide your business with additional exposure
to consumers planning trips or shopping online.
• Over 100,000 books a year are downloaded from The Essential Guide website.
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com
20 16 -17 A dve r tis ing Rate s
S P E C I A L P R E - S E A S O N R AT E S • G O O D T H R O U G H N O V E M B E R 3 0 , 2 0 1 5
FU L L - C O LO R A D R AT E S I N C L U D E : A D D E S I G N • W E B PA G E & L I N K • T W E LV E M O N T H D I ST R I B U T I O N
Pages/Covers Pre-Season Savings Rates After
Before Nov 30, 2015 Nov 30, 2015
o Single Page (Full) $3,900 $300 $4200
o Two Page (Spread) $5,950 $450 $6,400
o Inside Front Cover Spread N/A N/A $9,000
o Outside Front Cover N/A N/A $10,000
o Outside Back Cover N/A N/A $9,000
o Inside Back Cover (Single Page) N/A N/A $7,000
All Pre-Season Placements Require a $1500 Deposit and
Those Signed Afterwards Require a 50% Deposit - Thank You!
T O G U A R A N T E E P O S I T I O N I N G , A D D 1 0 % T O T H E A B O V E R AT E S
A D V E RT I S I N G N OT E S & S P E C I F I C AT I O N S
• Gain immediate access to our award winning website! Your business can have it's own page link and information,
complete with images and contact information. Via Facebook, Twitter, and our blog, we constantly update information
on clients’ current events, openings, and special occasions. Our robust internet presence is now enjoying over
1,000,000 monthly impressions. This enables your business to expand your reach and capitalize further on your ad
in our little black book.
• Layout of ad is included in all page rates.
• Logos must be provided as digital files, and should be 300 dpi tiff file or .eps vector graphic files
• Permission to re-use ads or photos originally designed by The Essential Guide for other marketing purposes must
be granted prior to publication.
• After initial ad design, which includes standard professional timelines and communication to ensure clients
approval, additional production and design will be billed at $75 per hour at publisher’s discretion.
A D V E RT I S I N G C O N TA C T I N F O R M AT I O N
Loretta Chuzum, Publisher/Owner
The Essential Guide ~ Napa • Sonoma
PO Box 801 St. Helena, CA 94574
phone: 707.900.8000
email: loretta@essentialguide.com or info@essentialguide.com
web: www.essentialguide.com
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com
Current New Mexico Advertisers & Distribution*
Santa Fe Convention
& Visitors Bureau
Santa Fe Chamber of Commerce
Taos Chamber of Commerce
New Mexico Department of Tourism
New Mexico Film Commission
Museum of New Mexico
Santa Fe Properties
Barker Realty
Kokopelli Properties
The Taos Fall Arts Festival
Sotheby’s
Wheelwright Museum
The Couse-Sharp Historic Site
INNS & HOTELS
Bishop’s Lodge
Buffalo Thunder Resort & Spa
Eldorado Hotel & Spa
El Monte Sagrado Living Resort
Four Seasons Rancho De Encantado
Hilton Santa Fe
Hotel Santa Fe
Hotel St. Francis
Inn & Spa at Loretto
Rosewood Inn of the Anasazi
La Fonda on the Plaza
Ojo Caliente
Rancho de Chimayó Hacienda
The Historic Taos Inn
Ten Thousand Waves Lodging
MERCHANTS & GALLERIES
Abbate Fine Art
Act I Gallery
Alexandra Stevens Fine Art
Anna Karin Gallery
Anthony Abbate
The Ark - Books, Gifts, Music
Art of Russia Gallery
Asian Adobe
Array
Art Gone Wild Galleries
Barbara Meikle Fine Art
Bill G. Loyd Studio
Blue Rain Gallery
Body
Boots and Boogie
Cafe Pasqual’s Gallery
Cardona-Hine Gallery
Casweck Galleries
Centinela Traditional Arts
Chiaroscuro
Chimayo Trading Del Norte
Chimayo Trading Mercantile
Dancing Ladies
David Richard Gallery
Desert Son of Santa Fe
Double Take at the Ranch
Eileen Fisher
El Centro de Santa Fe
Evoke Contemporary
Folk Arts of Poland
Frontier Frames
GF Contemporary
Gaucho Blue Gallery
Giacobbe­-Fritz Fine Art
Glenna Goodacre
Golden Dawn Gallery
The Golden Eye
Greenberg Fine Art
Handwoven Originals
Hand Artes Gallery
& Sculpture Garden
Highroad Art Gallery
Homefrocks
Hunter Kirkland
Indigo Gallery
Inger Jirby
Intrigue Gallery
Jacqueline’s Place
James Reid, Ltd.
Jan Quinn
Jeane George Weigel
Jewel Mark
Joan Zalenski, OffCenter Gallery
Joe Wade Fine Art
John Rippel U.S.A
Judith Hert Studio
Lola Gallery
Karan Ruhlen Gallery
Karen Melfi Collection
La Mesa of Santa Fe
Laura Sheppherd, Atelier
Linda J. Ging
Linson’s Design Source
Liquid Light Glass, Elodie Holmes
Lucchese
Mark White Fine Art
McLarry Fine Art
McLarry Modern
Morning Star Gallery
Museum Association of Taos
Nambe Drugs
Nathalie
Nedra Matteucci Galleries
New Mexico Bank & Trust
O’Farrell Hat Company
Origins
Ortenstone Delattre Fine Art
Parasol Productions
Patina Gallery
Peyton Wright Gallery
Pippin Contemporary
Primo Cigar
Ranch at Taos Gallery
Range West
Sally Delap-John
Santa Fe Weaving Gallery
Sorrel Sky Gallery
Substance
Sugarman-Peterson Gallery
Sun Country Traders
Tai Modern
Teca Tu
Todos Santos
The Torres Gallery
Ventana Fine Art
Verve Gallery
Waxlander Gallery
Wilder Nightingale
Wintermill Sports Shop
World Class Watches
Worrell Gallery
Zaplin Lampert Gallery
DINING
Anasazi Restaurant
Rosewood Inn of the Anasazi
The Artesian Restaurant & Wine Bar
Ojo Caliente Mineral Springs
Resort & Spa
Body
Cafe Pasqual’s
The Compound Restaurant
Coyote Café
Doc Martin’s Restaurant
The Historic Taos Inn
Gabriel’s
Geronimo
La Plazuela, La Fonda on the Plaza
Luminaria, Inn & Spa at Loretto
Rancho de Chimayó Restaurante
Saveur
The Terrace, La Fonda on the Plaza
DESIGN-DECOR
Antique Warehouse
The Ark - Books, Gifts, Music
Array
Arrediamo
Asian Adobe
Café Pasqual’s Gallery
Centinela Traditional Arts
David Naylor Interiors
Ernest Thompson
Folk Arts of Poland
Graystone Furniture & the
sofa gallery
HVL Interiors
Kitchens by Jeanné
La Mesa of Santa Fe
Linson’s Design Source
Moss Design
Nathalie
Pandora’s
Range West
Santa Fe by Design
Samuel Design Group
Seppanen & Daughters Fine Textiles
Statements
Stone Forest
Sun Country Traders
Taos Lifestyle
Violante & Rochford Interiors
Wiseman & Gale & Duncan Interiors
ARTIST-STUDIO
Anna Karin
Bill G. Lloyd Studios
Jeane George Weigel Studio
Judith Hertz Studio
Katrina Howarth
Linda J Ging
Sally Delap-John Studio
MEDICAL
UltiMED/UltiSkin
Signature Consult
Nambe Drugs
SPA
SháNah Spa
Body
Buffalo Thunder’s Wo' P'in Spa
El Monte Sagrado Living Spa
Inn & Spa at Loretto
Ojo Caliente Mineral
Springs Resort & Spa
Ski Santa Fe 226
The Spa at Encantado
an Auberge Resort
Ten Thousand Waves
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com
*Similar distribution to occur with the The Essential Guide ~ Napa • Sonoma
Advertising Contract for The Essential Guide ~ Napa • Sonoma 2016-17
ADVERTISER/C LIENT INFO RMATION
Business Name: Contact Name: Address: City: State: Zip: Phone: Email: Billing address if different: SPAC E RESERVATION
Section: Ad Size: Space Cost$
Early Bird Discount $
Guaranteed Position (+10%)
$
(contract & deposit received by 11/30/15)
Ad Reprint$
Other (
)$
Subtotal$
Total$
• One client-supplied image is included in the price of each
space. Additional images are $100 each.
• A commercial-grade SWOP proof must be provided if you
submit a digital image or a prepared ad; otherwise, we cannot
be responsible for color reproduction.
• Additional graphic design services are billed at $75.00 per hour.
• Ad reprints are exact duplicates of your ad page and will be
billed separately from the ad page rate.
• Client is responsible for including proper photo credit for
client-supplied images.
• Special advertiser instructions: PAYMENT POLIC IES
□ Deposit check enclosed
□ Charge deposit to the credit card below □ Also, charge my credit card for all payments as each comes due
A deposit of is due with contract. Please select: ____ Additional payments of $
are due on the following dates:
Card Number:___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Expiration Date:___ ___ / ___ ___ Code:­­___ ___ ___ ___
Card Holder's Name: Billing Address:City:State:
Zip:
Client agrees to meet deadline for furnishing artwork and copy, and to honor the payment schedule as set forth above. Should the schedule not be met, Publisher reserves the right
to charge interest at the highest rate allowable by law. Rates include one color image per ad space and all production charges except photography. Publisher may reject or cancel any
advertising for any reason at any time. Cancellations by advertisers are not accepted. Publisher assumes no liability for any ad error if the Client has approved a proof of the ad.
Publisher cannot be held responsible for the variations within standard web offset printing standards (SWOP) that are integral to the web printing process. Client is responsible for
supplying Publisher with appropriate copy and photo credits and indemnifies the Publisher should any claim arise from the use of copy or photographs. The terms of this contract
commence with the agreement between parties of the contract and conclude s with the delivery of this year’s edition of The Essential Guide.
Advertiser/Client Signature: Date: Publisher Signature: Date: DEADLINES
Early Bird - Materials for EG designed ads: November 30, 2015
Early Bird - Ad Ready: January 5, 2016
Standard Rate - Materials for EG designed ads: January 5, 2016
Standard Rate - Ad Ready: February 1, 2016
S A N T A F E • T A O S • C H A R L E S T O N • S A V A N N A H • T H E L O W C O U N T R Y
C O E U R D ’ A L E N E • S P O K A N E • W A L L A W A L L A • N A P A • S O N O M A
PO Box 801 • St. Helena, CA 94574 • 707.900.8000 • loretta@essentialguide.com • www.essentialguide.com