Hyland`s Restful Legs Tablets: Target Audience: Sales Potential
Transcription
Hyland`s Restful Legs Tablets: Target Audience: Sales Potential
Carton Messaging: Relieves: Leg Jerks ESPASMOS EN LAS PIERNAS Urge to move Legs IMPULSO DE MOVER LAS PIERNAS Itching, Crawling, Tingling Sensation in Legs SENSACIONES DE COMEZON, HORMIGUEO, PALPITACION EN LAS PIERNAS Calms Agitated Legs to Help you Rest CALMA LAS PIERNAS AGITADAS PARA AYUDARLE A DESCANSAR Safe & Effective Relief ALIVIO SEGURO EFICAZ Made in USA Hyland’s Restful Legs Tablets: Key Features and Benefits: • Relief for the uncontrollable urge to move the legs • Natural, Gentle, Safe and Effective • No side-effects or contraindications • No Aspirin, Acetaminophen, Ibuprofen or Naproxen / Side-Effect Free • The ONLY non-prescription OTC solution that calms agitated legs • Cost effective Target Audience: • Persons 6-years and older; particularly elderly consumers who experience uncomfortable sensations of restlessness in their legs Sales Potential: Merchandising Strategy: • Specialty Analgesics plan-o-grams – adjacent to Hyland’s Leg Cramps w/Quinine • Conveniently packaged for either peg or shelf placements • 45MM Americans suffer from symptoms of leg jerks, agitation, tingling sensation in the legs and the uncontrollable urge to move the legs • No OTC treatment options available for this affliction • Nocturnal leg agitation is a common problem, a time when patients need relief fast and immediate medical attention is inconvenient or unavailable • A perfect complement to Hyland’s Leg Cramps with Quinine - #1 Selling Leg Cramp medicine in the United States Safe. Effective. Natural. Formulation Components | Specifications | + | TURN OVER Updated 06-Apr, 2011 Hyland’s Restful Legs Tablets Hyland’s Restful Legs Formulation Components: Arsenicum Album 12X HPUS.................Treats creeping, crawling itch Lycopodium 6X HPUS .............................Eases restless legs when lying down Pulsatilla 6X HPUS ..................................Alleviates the constant urge to move legs Rhus Toxicodendron 6X HPUS ..............Treats restless legs that improve with activity Sulphur 6X HPUS .....................................Relieves itching, tingling, and urge to move legs Zinc Metallicum 12X HPUS ...................Calms twitching and jerking of legs while sitting Specifications: Item Size Restful Legs 50 ct Tablets UPC GTIN H x W x D (in) Item Code 3-54973-29661-9 003-54973-29661-9 4.125 x 3.125 x 1.125 HRES-T50 Item Inner Pack Restful Legs 4 ea Tablets UPC None GTIN H x W x D (in) 203-54973-29661-3 7.75 x 3.125 x 1.125 Item Master UPC GTIN H x W x D (in) Restful Legs 24 ea (4 x 6) 3-54973-29669-5 103-54973-29669-2 8 x 6 x 4.125 Tablets Weight 1.7 lbs Cube 0.11 Ti 31 Hi 10 About Us: Founded in 1903, Hyland’s® Inc. (a division of Standard Homeopathic Company) is an FDA-regulated pharmaceutical company and the largest domestic manufacturer of homeopathic (OTC and Rx) medicines in North America. Visit us at www.hylands.com. Contact us today for more information at: Tel 1 800 624 9659 Web www.Hylands.com Safe. Effective. Natural. Proudly made in the USA