Hyland`s Restful Legs Tablets: Target Audience: Sales Potential

Transcription

Hyland`s Restful Legs Tablets: Target Audience: Sales Potential
Carton Messaging:
Relieves:
Leg Jerks
ESPASMOS EN LAS PIERNAS
Urge to move Legs
IMPULSO DE MOVER LAS PIERNAS
Itching, Crawling, Tingling
Sensation in Legs
SENSACIONES DE COMEZON, HORMIGUEO,
PALPITACION EN LAS PIERNAS
Calms Agitated Legs to Help you Rest
CALMA LAS PIERNAS AGITADAS PARA AYUDARLE A
DESCANSAR
Safe & Effective Relief
ALIVIO SEGURO EFICAZ
Made in USA
Hyland’s Restful Legs Tablets:
Key Features and Benefits:
• Relief for the uncontrollable urge to move the legs
• Natural, Gentle, Safe and Effective
• No side-effects or contraindications
• No Aspirin, Acetaminophen, Ibuprofen or Naproxen / Side-Effect Free
• The ONLY non-prescription OTC solution that calms agitated legs
• Cost effective
Target Audience:
• Persons 6-years and older; particularly elderly consumers who experience uncomfortable sensations of restlessness in their legs
Sales Potential:
Merchandising Strategy:
• Specialty Analgesics plan-o-grams – adjacent to Hyland’s Leg Cramps w/Quinine
• Conveniently packaged for either peg or shelf placements
• 45MM Americans suffer from symptoms of leg jerks, agitation, tingling sensation in the legs and the uncontrollable urge to move the legs
• No OTC treatment options available for this affliction
• Nocturnal leg agitation is a common problem, a time when patients need relief fast and immediate medical attention is inconvenient or unavailable
• A perfect complement to Hyland’s Leg Cramps with Quinine - #1 Selling Leg Cramp medicine in the United States
Safe. Effective. Natural.
Formulation Components | Specifications | + | TURN OVER
Updated 06-Apr, 2011
Hyland’s Restful Legs Tablets
Hyland’s Restful Legs
Formulation Components:
Arsenicum Album 12X HPUS.................Treats creeping, crawling itch
Lycopodium 6X HPUS .............................Eases restless legs when lying down
Pulsatilla 6X HPUS ..................................Alleviates the constant urge to move legs
Rhus Toxicodendron 6X HPUS ..............Treats restless legs that improve with activity
Sulphur 6X HPUS .....................................Relieves itching, tingling, and urge to move legs
Zinc Metallicum 12X HPUS ...................Calms twitching and jerking of legs while sitting
Specifications:
Item
Size
Restful Legs 50 ct
Tablets
UPC
GTIN
H x W x D (in)
Item Code
3-54973-29661-9 003-54973-29661-9 4.125 x 3.125 x 1.125 HRES-T50
Item
Inner Pack
Restful Legs 4 ea
Tablets
UPC
None
GTIN
H x W x D (in)
203-54973-29661-3 7.75 x 3.125 x 1.125
Item
Master
UPC
GTIN
H x W x D (in)
Restful Legs 24 ea (4 x 6) 3-54973-29669-5 103-54973-29669-2 8 x 6 x 4.125
Tablets
Weight
1.7 lbs
Cube
0.11
Ti
31
Hi
10
About Us:
Founded in 1903, Hyland’s® Inc. (a division of Standard Homeopathic Company) is an FDA-regulated pharmaceutical
company and the largest domestic manufacturer of homeopathic (OTC and Rx) medicines in North America. Visit us at www.hylands.com.
Contact us today for more information at:
Tel 1 800 624 9659 Web www.Hylands.com
Safe. Effective. Natural.
Proudly made in the USA