Costume Collection Case Study

Nextopia Customer Case Study
COSTUME COLLECTION
Nextopia helped COSTUME COLLECTION achieve:
20% Increase in Overall Revenue
400% Increase in Daily Searches Performed
15% Increase in Sales
60% Decrease in Bounce Rate
The Challenge
Poor Search Results Caused Extraordinary Bounce Rates.
Nextopia Results
• • • • • • • • 20% Increase in Overall Revenue
400% Increase in Daily Searched Performed
15% Increase in Sales
15% Increase in Conversion
10% Increase in Average Order Value
10% Increase in Time on Site
60% Decrease in Bounce Rate
25% Decrease in Seach to Exit
Nextopia Benefits
Industry
Clothing/Costumes
Platform
Nextopia Products
eCommerce Site Search and Enhanced
Autocomplete
Website
www.costumecollection.com.au
Implementing Nextopia has not only increased and improved site
metrics but it has influenced customers need for assistance. The
number of customer service calls coming in has decreased because
the website can now be navigated comfortably and confidently.
“
Nextopia provided the best balance of search capabilities
and price for the size of our company.
Ming Malaykham, CIO, Costume Collection
Customer Case Study | 1.800.360.2191
Costume Collection: An Introduction
Based out of Sydney, Australia, Costume Collection provides costumes, dresses, and party outfits to their customers.
Their website is run on the Magento platform and they have been a Nextopia customer since 2013.
The Challenge
Before implementing Nextopia’s software, Costume Collection’s search had a tendency to return very poor results,
causing their customers to believe that they did not carry the products they were looking for. This resulted in an
extremely high bounce rate of 80%. They hoped that by switching to Nextopia, they’d be able to keep potential
customers on their site, and increase sales in turn.
Nextopia Results
After implementing Nextopia Site Search and Autocomplete, Costume Collection experienced a drastic drop in
their bounce rate, from 80% to 20%. With customers now able to find exactly what they were looking for, Costume
Collection was also able to boost their other key metrics. Their overall revenue increased by 20%, their sales and
conversions both increased by 15%, their average order value increased by 10%, their customer time-on-site
increased by 10%, their search-to-exit rate decreased by 25% and their daily searches performed increased by a
whopping 400%. Needless to say, implementing Nextopia Site Search and Autocomplete provided tremendous
R.O.I., all while increasing customer satisfaction.
Statistical data provided by
featured customer
20%
Increase in Overall
Revenue
15%
Increase in Sales
400%
Increase in Daily
Searches Performed
10%
Increase in Average
Order Value
10%
Increase in Time on
Site
15%
Increase in
Conversion
60%
Decrease in
Bounce Rate
25%
Decrease in
Search to Exit
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5
Customer Case Study
Nextopia Benefits
Costume Collection also found that Nextopia’s back end reporting gave them invaluable insight into their
customer’s behaviour.
“The back end reports are helpful in learning about what our customers are searching for.”
- Costume Collection’s CIO Ming Malaykham
They also found that their customer service team saw, “less questions about whether we have a particular product
(when we do) as the search is producing good results.”
Costume Collection found what many of Nextopia’s other 1,600 happy customers found—that enhancing your
eCommerce store’s search function keeps customers, converts them into buyers, and makes you money.
CALL US FOR A FREE SITE EVALUATION 800.360.2191
We’re in the business of helping internet retailers sell smarter. We provide our customers with the tools, knowledge and
control they need to convert browsers into buyers. Nextopia is the #1 global provider of eCommerce site search and
navigation solutions. Our powerful technology streamlines and supercharges your sales and merchandising efforts,
provides vital customer data through our back-end analytics, and improves your customers’ shopping experience.
For more information, please visit www.nextopia.com
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5