Case Study

NEXTOPIA CUSTOMER CASE STUDY
CANDY CRATE
NEXTOPIA HELPED CANDY CRATE ACHIEVE:
20% Increase Conversion Through Search
15% Increase in Average Order Value
21% Increase in Time on Site
31% Increase in Internal Search
THE CHALLENGE
Poor Search Results.
NEXTOPIA RESULTS
• • • • • 20% Increase Conversion Rate
21% Increase in Time Spent on Site
15% Increase in Average Order Value
32% Decrease in Customer Service Calls
29% Decrease in Bounce Rate
INDUSTRY
Confections/Gift
PLATFORM
NEXTOPIA PRODUCTS
eCommerce Site Search and Enhanced
Autocomplete
NEXTOPIA BENEFITS
WEBSITE
Candy Crate also has nothing but great things to say about the
www.candycrate.com
supportive team here at Nextopia!
“
Having a real search function on our eCommerce site, with an
autocomplete feature and the ability to easily create redirects,
has become a necessity in today’s competitive market.
Todd Morris, CEO, Candy Crate
CUSTOMER CASE STUDY | 1.800.360.2191
CANDY CRATE: AN INTRODUCTION
Based out of Hesperia, California, Candy Crate has been serving the online community for over a dozen years.
Candy Crate helps their customers take a trip down memory lane with their unique line of retro candies that come
directly from manufactures. They keep their customers happy by shipping their gift baskets all over the world. Their
website is run on the Yahoo platform and they have been a Nextopia customer since January 2014.
THE CHALLENGE
Before implementing Nextopia’s software, Candy Crate’s search was constantly returning very poor results, causing
customers to become frustrated. They hoped that in implementing Nextopia they would be able to stay current
with customer expectations and industry standards.
NEXTOPIA RESULTS
After investigating other search providers, Candy Crate chose Nextopia for their on-site search needs. Once
Nextopia’s Site Search and Autocomplete technology was implemented, Candy Crate experienced results that were
better than expected. With customers now able to search the site effectively and efficiently, Candy Crate was able
to increase conversion through search by 20%, increase average order value by 15%, increase time spent on site
by 21% or 52 seconds, increase internal search by 31%, decrease bounce rate by 29% and decrease the number of
customer services calls coming in by 32%. It is evident that Nextopia’s Site Search and Autocomplete provided a
tremendous R.O.I., all while helping to boost customer satisfaction.
“Having a real search function on our eCommerce site, with an autocomplete feature and the ability to easily
create redirects, has become a necessity in today’s competitive market.”
- Todd Morris, CEO, Candy Crate
Statistical data provided by
featured customer
20%
Increase Conversion
Through Search
31%
Increase in Internal
Search
21%
29%
Increase in Time
on Site
Decrease in Bounce
Rate
15%
32%
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5
Increase in Average
Order Value
Decrease in Customer
Service Calls
CUSTOMER CASE STUDY | 1.800.360.2191
NEXTOPIA BENEFITS
Candy Crate found that the decision to go with Nextopia was an easy one because of the unbeatable price and
customer service. When asked if they would recommend Nextopia, their response, “Absolutely!”
“Not only is it easier for our customers to find what they are looking for but it is now easier for our staff to quickly
look up products when fielding customer service calls. The report functions are a great asset for us and help us
determine exactly what our customers want and what new products we should consider carrying.”
- Todd Morris, CEO, Candy Crate
Candy Crate also has nothing but great things to say about the supportive team here at Nextopia!
“Our representative Derek, is one of the most knowledgeable professionals that I have ever had the pleasure of
working with and is always there to answer any questions. He doesn’t lose site of the fact that the end goal is to
grow customer conversions and increase our ROI, both of which has happened since we incorporated Nextopia’s
search software into our site.”
- Todd Morris, CEO, Candy Crate
Candy Crate found what many of Nextopia’s other 1,600 happy customers found—that enhancing your eCommerce
store’s site search function grows conversion and increases ROI!
CALL US FOR A FREE SITE EVALUATION 800.360.2191
We’re in the business of helping internet retailers sell smarter. We provide our customers with the tools, knowledge and
control they need to convert browsers into buyers. Nextopia is the #1 global provider of eCommerce site search and
navigation solutions. Our powerful technology streamlines and supercharges your sales and merchandising efforts,
provides vital customer data through our back-end analytics, and improves your customers’ shopping experience.
For more information, please visit www.nextopia.com
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5