Sales Training - Raw Talent Academy

Sales Training
Nurturing the UK’s best sales talent!
What’s different about our
approach?
We don’t deliver generic sales training - all
training/coaching is delivered against
your specific business
objectives
All training/coaching is tailored to our
clients’ requirements i.e. we make it
relevant to your business
Measurable outcomes are agreed
up front and ROI points identified
All training/coaching events will have
workable action plans and follow up
Our research has found training
can increase employee
retention by 18%!
Motivational Kick-off Meetings!
Whether you’re looking to get your sales team off
to the best possible start to the year or
want to give them a mid-year boost
– we can deliver.
Our keynote speaker, Apprentice Winner
Lee McQueen, will deliver an inspirational and
passionate session. Not only talking about his
experience on The Apprentice, but what
it takes to be successful within a
competitive environment.
This can be tailored to cover specific objectives
relating to your business!
Sales Healthcheck
All businesses are dependent upon the effective
performance of their sales force, but sometimes our
sales performance isn’t what it needs to be…
this is where we can help.
By spending time with your current business
leaders and the team, we will help assess and
understand what is, or more important
what isn’t, happening in your
current sales set up.
We can identify specific improvements
required to re-focus the team and
create a full recovery plan to get
everyone back on track.
Delivering Against Objectives
Whether we’re delivering classroom or 1:1
coaching; in order for any training event to be successful, it’s critical that we take the time to
understand the barriers to effective performance.
Our coaches will spend time with you
to agree workable and measurable
outcomes and will deliver relevant
content wherever possible.
Pre and post course evaluation and
assessment is an essential part of getting
it right and we work hard to deliver objective training which has real value at individual,
operational and organisational level.
Coaching and/or Mentoring
Invest in your star performers today and see
faster achievement of sales targets,
improved effectiveness and
enhanced motivation and confidence.
We provide bespoke 1:1 mentoring or
coaching programmes to help individuals
create their goals, hit their targets and
deliver in their role.
This is delivered in 3 x 90 minute sessions over
a 3-month period or as agreed with client.
This can be a viable alternative
to classroom-based training
and develops individuals
at all levels.
Open Course Schedule
Our sales training is available to everyone, so
if you only have 1 or 2 sales people you
want to train, have a look at our
schedule of open courses.
Pre and post evaluation will be carried out to
ensure that all training objectives are
aligned. This can be an excellent
way of gaining knowledge from
other parties and sharing
best practice.
On the following pages are just
a few of our headline courses.
If you don’t see what you’re looking for, our coaches will
discuss our full offering in a free of charge consultation.
OPEN COURSE
SCHEDULE
RTA BOOTCAMP
Our Flagship course: 5 days in a
classroom environment covering
the fundamentals of sales
Whether you are looking to train new sales
recruits or current staff are in need of a
motivating refresher to get them all
going in the right direction –
this is the course for you.
Looking at all aspects of the sales cycle,
this is an intensive course that will give a huge
boost to their sales careers. It is an interactive
programme with energetic exercises and gives
delegates a chance to develop core skills.
It also includes homework.
Certificates are awarded
on successful completion.
OPEN COURSE
SCHEDULE
CLIENT PROFILING
Does your sales team have a clear idea of what
their ideal client should look like?
How much time and money do they spend
chasing unqualified leads/organisations
who invariably never buy?
This course is aimed at ensuring the sales team:
● Know who their target audience
is before they pick up the phone
● Knowing who their competitors
are and how to sell against them
● Developing passion for your product/service
by understanding how to sell benefits
● Live phone-coaching session
OPEN COURSE
SCHEDULE
OTHER COURSES INCLUDE:
● Face to face sales meetings
and presentation skills
● Advanced Negotiation Skills
● Advanced Influencing Skills
● Spin Selling
If you would like to know more we can
arrange a free of charge consultation
to talk about our full service offering.
Contact & Connect
01491 615 264
e
info@rawtalentacademy.com
w
www.rawtalentacademy.com
t @RTA_Rec
i linkedin.com/company/raw-talent-academy
f facebook.com/rawtalentacademy
RAW TALENT ACADEMY LLP
Couching House, 41 Couching Street
Watlington, Oxfordshire, OX49 5PX
T: +44 (0)1491 615 264
info@rawtalentacademy.com
www.rawtalentacademy.com
2
1
Case Study
THE SOLUTION
The first Academy in August 2012 resulted in 4
Territory Managers being taken on with Raw Talent
Academy delivering a bespoke 12-modular coaching
programme including a 5-day Bootcamp covering
the fundamentals of sales. The Bootcamp was
delivered in parallel with specialist product training
from OKM and was vital as 3 of the new recruits had
no previous sales experience.
THE CHALLENGE
This was followed by a further 7 modules
on a monthly basis as well as a supportive
coaching approach.
The results were good with all recruits integrated
into the business effectively, enabling them to make
significant progress within their first full year.
In 2012 Olympus KeyMed (OKM),
an international leader in the
manufacture and supply of
specialised medical and industrial
equipment, had been experiencing
inconsistencies with the success
of their previous recruitment
processes and were finding it
increasingly difficult to source,
recruit and retain sufficiently
qualified sales staff.
There was a legacy of graduate
recruitment and substantial
investment was being made with
a lower than expected return on
investment.
Raw Talent Academy approached
OKM to talk about their recruitment
model. OKM were familiar with
the assessment type recruitment
process and had used competitor
models, but were interested in trying
Raw Talent Academy’s innovative
process with access to a wider
talent-pool.
Raw Talent Academy were engaged
to source 4 Territory Managers.
The success of the whole Academy process –
sourcing, audition day and training – has resulted in
a strong partnership between Raw Talent Academy
& OKM that has seen a further 13 academies
completed with a total of 66 offers made to
candidates who have since joined the business.
3
The training programme has been completed
on a rolling basis and in conjunction with regular
feedback from National Sales Managers.
THE RESULT
THIS WRAPAROUND
SERVICE OFFERING HAS BEEN
SUCCESSFUL IN 3 KEY AREAS:
1. SUCCESSFUL INTEGRATION
AND PERFORMANCE
2. IMPROVED STAFF
RETENTION AND
ON-BOARDING
3. EMPLOYEE
ENGAGEMENT
Following this success, OKM wanted to roll-out a similar training
programme to their more experienced Territory Managers – this has
provided a cohesive and consistent sales approach across the business.
As this was an extensive programme, we are now undergoing the
assessment and evaluation part of the process to monitor improvement
at individual, operational and organisational level.
This programme has also been extended to the Industrial and
Microscopy divisions (SSBG) who have also completed the
TM Advanced Programme.