Market Achievements History Product Brand Values www.turkcell

line with this vision, it is one of the foremost
countries in Turkey and the world with its
extensive coverage, dependable and quality
service, customer communications channels and
widespread sales network. With its customeroriented service philosophy, Turkcell continues
to improve services designed according to the
special needs of different customer groups, while
aiming to keep pace with the world in offering
new technologies to its subscribers. In addition
to programs that bring advantages tailored to
people’s GSM use habits and lifestyles, it serves its
corporate subscribers with products that increase
productivity and competitiveness.
The Turkcell brand philosophy improves
and advances our people’s lives with superior
technology, and the innovations this brings. For
this reason, Turkcell designs its products and
services with the goal of meeting their needs and
improving their lives with the highest technology
available.
Turkcell strives to fulfill its responsibility not
and innovation to provide a
unique and superior customer
experience, and provide our
customers the best service at
all times.” At Turkcell we are
very excited about the new era
that 4G technology will bring
to Turkey. In order to provide
our customers with the best
4G experience, our goal is to
create a synergy with our wideband fiber subsidiary Turkcell
Superonline and maintain our
technological lead.
Achievements
Market
There are three operators in Turkey’s mobile
communications market: Turkcell, Vodafone and
Avea. As of September 2014, Turkey had close
to 71.9 million mobile subscribers, amounting to
a 94% penetration. In comparison with the 134%
average penetration in Europe, and in view of
Turkey’s young, technologically-savvy population,
the rapidly increasing data trend and powerful
economic indicators, the mobile market appears to
have continued growth potential. As of September
30, 2014, we see the following distribution of
market shares among the players in the market,
Turkcell, 48,3%; Vodafone, 29%; and Avea, 22,6%.
In this competitive market, our strategy as
Turkey’s leading communications and technology
company is “to use our investments in technology
SUPERBRANDS
The only Turkish company
with stocks active in both the
Istanbul Stock Exchange and
the NYSE since 2000, Turkcell
has received more than 300
national and international
awards over its 20-year
history. As Europe’s fastest
growing telecom group in
2013 and 2014, Turkcell
achieved great success. The first
among Turkey’s Most Loved
Companies seven years in a
row, Turkcell’s groundbreaking
new products, services and
successful projects continue
to receive praise in
the domestic and
international
arena.
Successfully representing
Turkey with its first prizes in
the Global Mobile Awards,
which determine the leaders
in the mobile communication
world, Turkcell has also
been declared an exemplary
company by the United
Nations for its successful social
responsibility projects in recent years.
History
GSM-based mobile communications in Turkey
began in February 1994 when Turkcell began
serving the country. Signing a 25-year GSM
license agreement with the Turkish Ministry of
only in its own area of business but on issues of
importance for society as well. Since its founding
day, it has worked to fulfill this responsibility even
further through support to projects in areas such
as education, culture and the arts, and sports.
At the root of Turkcell’s social responsibility
philosophy is the responsibility it feels towards its
social stakeholders, comprised of shareholders,
employees, customers, vendors, civil society
organizations, universities and the media.
Just as it reflects its shareholders’ expectations in
all of its business processes, Turkcell also creates
its social responsibility projects and sponsorships in
line with these expectations.
Brand Values
As a communications and technology brand, our
priority is to be a brand that avoids sameness,
helps our customers to advance and improve
with the innovations provided by our advanced
technology; which does not rest on its laurels,
continually creates new products, technologies
and services, spurs change and development,
keeps one step ahead, places its customers at the
center of its business and makes them feel as if
it is working for them with no distance between
them and the company, takes responsibility for the
environment and society, and contributes to the
development of its community.
At Turkcell, we value people and stand up for
our social values. Our differences are our wealth;
we exist for our customers first. We are an agile
team, we believe in open communication, and we
make a difference.
As a leading communications and technology
company, our priorities are to provide an
unparalleled customer experience, expand our
mobile internet business, spread and expand
mobile services, and invest in good future business
by focusing on operational perfection and
productivity.
www.turkcell.com.tr
Communıcations on April 27, 1998, Turkcell
continued to improve the variety, quality and
consequently the number of customers of its
mobile telephone and data communication
services. Turkcell is a regional leader that serves
71.5 million customers in the nine countries where
it operates. Offering its stocks simultaneously on
the Istanbul Stock Exchange (BİST) and the New
York Stock Exchange (NYSE), Turkcell is the first
and only Turkish company with quotes on the
NYSE. Turkcell partipates in still-growing markets
like those of Azerbaijan, Kazakhstan,
Moldavia and Georgia through Fintur,
of which it owns 41,45%. 100%
Turkcell subsidiary KKTCell, which
began serving in 1999, operates
within a profit sharing agreement
with the Telecommunications
Office of the Turkish Republic of
Northern Cyprus. The Ukranian
Astelit life:) brand, of which
Turkcell owns 55%, began providing
GSM services in February 2005. In
Belarus, Turkcell bought 80% of BeST’s
stocks from the Republic of Belarus State
Treasury Committee in 2008.
Product
Turkcell directs all of its activities with the
vision of “making its customers lives better.” In
SUPERBRANDS