SSE Today, #1-2007
Transcription
SSE Today, #1-2007
SSE ODAY THE ALUMNI MAGAZINE FROM THE STOCKHOLM SCHOOL OF ECONOMICS #1– 2007 “The challenge now is to find and attract the most talented people across Europe” ATTRACTING TALENT President Lars Bergman on how SSE is gearing up for global excellence Are ideas more important than management? NEW SSE RESEARCH HAS THE ANSWER Christine Lindbergson, Class of ’03, New York ‘I’M AT THE CENTER OF THE ACTION’ Educating the East SSE BREEDS NEW GENERATION OF MANAGERS SUCCESS STORY OF THE CENTURY 100 years is a great start – now SSE is preparing for the next 100 Dear Alumna/Alumnus, ‚ WELCOME TO SSE’S NEW ALUMNI MAGAZINE, SSE TODAY. It’s not just a magazine – it’s a chance to find out what’s happening with your school and your fellow alumni. CARL-JOHAN BONNIER CHAIRMAN, BONNIER GROUP LARS BERGMAN PRESIDENT, SSE STAYING IN TOUCH WITH SSE IS To you as a graduate, it’s a great opportunity to maintain and expand the social network you started building during your studies. Many alumni have told us their careers have been based as much on the personal network formed while studying at SSE as on the knowledge they gained at SSE. But networking is, or should be, a lifelong pursuit. of your school’s brand. The fact that SSE has been the leading Scandinavian business school for nearly a hundred years is not an automatic ticket to future grandeur. The new market for higher education in Europe, brought on by the Bologna Accord, represents the biggest challenge SSE has faced in decades. MOREOVER, THE SCIENCE OF BUSI- MAINTAINING CONNECTIONS IS GOOD MUTUALLY BENEFICIAL. NESS IS CONSTANTLY EVOLVING. By staying in touch with SSE, you and other alumni get access to new research in your chosen field. Re-visiting your professional roots every now and then can prove fruitful to careers in full swing. And, to put it bluntly, the value of your diploma is only as high as the present “market value” FOR SSE TOO, as the school needs the commitment of all those who recognize its importance. We may be No. 12 in Europe, according to the Financial Times’ European Business School Ranking 2006, but we are still a small school in a big world and we need plenty of positive ambassadors – such as yourself. “Many alumni have told us their careers have been based as much on the personal network formed while studying at SSE as on the knowledge they gained at SSE” COMPARED WITH BUSINESS SCHOOLS IN OTHER COUNTRIES, particularly in the US, SSE has kept a relatively low profile when it comes to keeping in touch with its alumni. The leading US schools, for instance, offer a wide range of contact platforms to their alumni. On the other hand, our Corporate Partnership Program, comprising more Lars Bergman (Class of ‘66) CONTENTS UPDATE 3 SSE best in finance class; Let’s tango; Know the dragon. 4 SSE events; Defining tomorrow’s leaders. 5 SEB wants SSE alumni; Bologna – what’s the fuss? 14 Mentoring for inspiration. 15 Facts on funding; Berlin is brilliant. 16 Mira builds networks; AlumniNet – your network; IFL rewards publishing. 6 SSE PRESIDENT LARS BERGMAN unveils the future strategy. 11 SSE – A CENTURY OF SUCCESS. 18 POST-SOVIET craving for management skills spurs SSE. 22 NEW RESEARCH reveals venture capital success factors. 21 NEW WORK, NEW YORK, for SSE alumna. 25 ON THE MOVE. 2 SSE TODAY 1-2007 than 100 companies, is unique. As far as we know, not even the top US schools offer anything like this. What SSE has lacked is contacts with individual alumni. This magazine and the AlumniNet community are two means of bridging that gap. We certainly haven’t forgotten you. DON’T FORGET SSE. Carl-Johan Bonnier (Class of ‘70) SSE Today is published twice a year by the Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm. PRODUCTION: Spoon Publishing AB. PUBLISHER AND RESPONSIBLE UNDER SWEDISH LAW: Lars Bergman, President of SSE. EDITOR: Jonas Rehnberg (Class of ’82). EXECUTIVE EDITORIAL COMMITTEE AT SSE: Maria Axelsson, Love Centerwall, Hanna Flodmark. COVER PHOTO: Pontus Höök. Editorial material and opinions expressed in SSE Today do not necessarily reflect the views of SSE. Printed by VTT, Vimmerby, Sweden, 2007. Opinions, comments, advertising, feedback... Write to us at: ssetoday@hhs.se PHOTO: ELISABETH OHLSON WALLIN A MESSAGE FROM LARS BERGMAN, PRESIDENT OF SSE, AND CARL-JOHAN BONNIER, A MEMBER OF SSE’S BOARD OF DIRECTORS UPDATE Profile FINANCIAL TIMES MASTERS IN MANAGEMENT 2007 SSE ranked ‘Best in finance’ On September 17, the FT published the results of its latest Masters in Management ranking. SSE’s MSc program ranked No. 9 and Best in Finance among 40 top business schools. The FT European Business School ranking, which includes MBA, EMBA and executive education programs, will be published in December. SSE President Lars Bergman is pleased with the prominent position achieved by SSE. “Given the increasingly tough competition among business schools it is very gratifying to find SSE among the top ten achievers. We cannot, however, rest on our laurels since our goal is to improve further and firmly establish SSE at the very top of the elite level,” says Bergman. Although the schools included in the ranking are all based in Europe, respondents came from 82 countries and the ranking was open to schools anywhere in the world that met the participation criteria set by the FT. The FT ranking assesses Masters in Management degrees, which differ from MBA programs in that most students join the courses right after their undergraduate degree. Entering an MBA program usually requires several years of work experience. FT carries out annual rankings of the world’s leading business schools, universities, and other institutions that offer different types of business, management and leadership development programs. The alumni survey for the 2008 MSc ranking will be distributed in June 2008 to SSE MSc and IGP alumni who completed their studies in 2005. THE TOP 10 SCHOOLS IN THE FINANCE CATEGORY 1. SSE 2. HEC PARIS 3. SOLVAY BUSINESS SCHOOL 4. ESSEC BUSINESS SCHOOL 5. WARSAW SCHOOL OF ECONOMICS 6. MANNHEIM BUSINESS SCHOOL 7. ESCP-EAP 8. ESC ROUEN SCHOOL OF MANAGEMENT 9. ESADE BUSINESS SCHOOL 10. LANCASTER UNIVERSITY MANAGEMENT SCHOOL In a bid to satisfy the hunger for academic knowledge about China, SSE has launched the China Economic Research Center (CERC) in cooperation with Ericsson. CERC is Sweden’s first major institute dedicated solely to the analysis of Chinese economic and business affairs, serving as a competence center for Chinese economics, business, and trade developments. CERC aims to generate academic in-depth knowledge and to establish links to policy-making bodies and processes. CERC works in close cooperation with the Institute of International Business (IIB) and the European Institute of Japa- PHOTO: SCANPIX Opening the door to China nese Studies (EIJS) at SSE, and the China Center for Economic Research at Peking University. Magnus Blomström, professor and operative director of CERC, says there’s surprisingly little research going on in Sweden about China, despite the country’s tremendous impact on the global economy. “The CERC program is designed to support the capacity of Sweden to follow developments in China, to strengthen Swedish-Chinese relations in economics, business and research; and to understand China’s impact on the world economy,” says Blomström. Over the past 20 years, China has accounted for 28 percent of global economic growth. Inside knowledge about how its unique blend of communism and capitalism actually functions isn’t just enlightening – it’s essential. PHOTO: SCANPIX In Financial Times (FT) Masters in Management 2007, SSE’s MSc program ranked No. 9 and Best in finance among 40 top business schools. Let’s tango Besides management and marketing, SSE student Ebba Hultkvist adds tango, jive and quickstep to her cv. Into her third year of SSE’s MSc program, Ebba Hultkvist looks back on a hectic spring semester, combining studies with months of tough dancing practice and live broadcasts from the dance floor as a participant in TV4’s weekly entertainment reality show “Let’s Dance.” “It was quite a challenge and I had to plan my time carefully,” Hultkvist admits, adding that the physical efforts of choreography and rehearsals proved an energizing “When your break from agenda is really books and full you become lectures. very disciplined” “When your agenda is really full you become very disciplined, but I am not the only student at SSE who lives a very active life.” Being broadcast live every Friday to millions of television viewers offered a fantastic kick, she says. “My adrenaline rush was probably close to how a parachute jumper feels.” Thanks to support from the viewers, Hultkvist remained on the show for 10 out of the season’s 12 weeks. No newcomer to the public eye, as a young girl she starred in a leading role in the popular television drama series Skärgårdsdoktorn (The Archipelago Doctor). 1-2007 SSE TODAY 3 UPDATE SSE Events FALL 2007 For alumni: EXECUTIVE MBA ALUMNI MEETING. Executive MBA’s next alumni meeting will be held on November 22. Hans Stråberg, president of Electrolux, is the speaker. Eagle eye on management Ingalill Holmberg defines tomorrow’s leadership from the junction of business, social psychology and technology. The Student Association: PIMP MY GRADES. The UU (Utbildningsutskottet, the Subcommittee on Educational Affairs) has jump-started its main project, Pimp my grades, in which participants regularly visit Hässelbygårdsskolan to help eighth-graders do their math. Other: A NOBLE VISIT. The laureates of the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2007 will visit SSE on December 12 in conjunction with the Nobel award ceremonies. Ranking is important SSE is right up there, among the highest-ranking business schools in Europe. It’s natural to want to be one of the best, but do high rankings really matter? This is what SSE alumni think, according to a recent poll on AlumniNet, which asked respondents: “As an SSE alumna/ alumnus, how important are business school rankings for you?” Very important: 72 % Less important: 12 % Not important: 16 % Cast your vote and check out the latest poll on AlumniNet! Visit http://alumninet.hhs.se “Do Fredrik and I really work for the same bank?” FIND OUT AT HTTP:// ALUMNINET.HHS.SE 4 SSE TODAY 1-2007 as a recently concluded project at Ericsson that focused on day-to-day leadership. The project studied leadership practices and unveiled a discrepancy between the leadership ideals endorsed by managers and the HR staff, versus the improvising mode of leadership efforts carried out in everyday work. “We have a tendency to view leadership as something that is first “We have a tendency to view leadership planned and then execuas something that is first planned and ted. Everyday reality in companies isn’t like that. then executed” The importance of everyday leadership is often neglected in favor leadership has shifted over time, from the of the grand once-a-year visionary stratevision-oriented style hailed over the past gy formulations,” Holmberg says. decades to the communication-focIn one project, the focus was on the used leadership required in effects of modern communication technotoday’s increasingly immaterial logy on managers’ work situations. “As corporate world. Today’s the primary tool for communicating with strong media focus on the employees, IT has had a tremendous imindividual is also a powerful pact on the way managers work today. force in shaping leadership IT has also created the notion that maideals.” nagers should be available around the A highly interdisciplinclock and control every aspect of the opeary research institute, ration. That benefits no one and only creaCASL was founded in tes burnout and stress.” 1996 by SSE, the Royal Institute of Technology HOLMBERG HAS ALSO examined geographiand the National Institucal and cultural boundaries and found that te for Working Life. some critical leadership notions are quite With a staff of six, local. “For example, the consensus-based CASL offers semileadership style favored in Sweden contnars and courses to rasts with American management philoSSE, IFL at SSE, sophies that advance charismatic and and the business action-oriented leaders as the ideal.” community and In studying young leaders and their vaconducts research lues and identities, Holmberg concluded on a post-PhD that identity and personal branding come level. first, then the choice of work. “HistoricalCASL draws inly, it was the other way around,” she says. put from several The implication to companies is that networks and “employer branding” is an important tool projects conducin recruiting tomorrow’s leaders. “Compated jointly with nies can’t afford to neglect this,” Holmthe business berg concludes. JONAS REHNBERG community, such MY POINT OF departure is that leadership is a social phenomenon and not subject to a universal law,” says Ingalill Holmberg, an associate professor and director of the Center for Advanced Studies in Leadership (CASL) at SSE. “Leadership is what we collectively make it, which varies over time and with cultural setting. “The idea of what constitutes ‘ideal’ SEB – an SSE hotspot Judging from AlumniNet statistics, SEB employs a large number of SSE graduates. How do they rate their employer and what makes them so attractive to SEB? PHILIPPA ALLARD (Class of ‘98) has a background in the investment banking and structured finance departments of SEB and now works with business develop- ment. “I think it’s the opportunities to work abroad and in many branches of banking and business that make SEB so enticing,” she says. “If you ask SSE stu- Bologna energizes Europe PHOTO: SAMIR SOUDAH ‚ More than 40 European countries have agreed to harmonize their systems for higher education under an agreement called the Bologna Accord, which came into effect in Sweden by the 2007 fall semester and is being implemented in many Swedish universities and business schools. The agreement involves a synchronization of the structure and standards of courses, which makes it easier for participants to move easily between European universities and business schools. The goal is to improve employability, mobility and competitiveness among European academics. According to a report from the Graduate Management Admission Council, a global business school association, the system will bring significant cross-bor- der competition for bachelor graduates between universities. In the area of graduate management education alone, the report estimates there will be more than 12,000 master’s programs across Europe. “Competition for postgraduates doing their master’s will be almost as intense as the existing MBA market” LARS BERGMAN, SSE PRESIDENT “In order to seize the opportunities inherent in a more open, competitive market, universities need to build upon their strengths and clarify their academic and/or research profile,” the report says. “Once these first steps are taken, institutions must define, design and position their portfolio of programs so that they meet the needs of the new Bologna marketplace.” “By 2009, when the first bachelors graduate from the new system, the competition is on,” says SSE President Lars Bergman. “In a 10-year perspective, competition for postgraduates doing their master’s will be almost as intense as the existing MBA market.” Before the accord, there was little uniformity in European higher education. Different countries’ universities awarded different degrees, and it was not always clear which degrees were equivalent. These distinctions made it difficult for graduate program admissions offices and potential employers across borders to assess an applicant’s level of education. Just a moment Jessica Wennerstein, Class of ‘07, with the other “småttingar” (kiddies) at her first day at SSE: “This feels overwhelming” PHOTO: LINUS HALLGREN PHOTO: SAMIR SOUDAH FREDRIK LAGERKVIST AND PHILIPPA ALLARD, SEB dents where they want “We actively try to recruit to work, SEB doesn’t SSE graduates because they rank very high on their lists. But once they start are capable and talented” their careers and can PETER GERESTAD, SEB compare different companies, SEB proves to be a very another means of staying in attractive employer, as proven by touch. “There is no formal SSE the number of SSE graduates organization here, but I meet working here.” new alumni via colleagues and friends, which only strengthens FREDRIK LAGERKVIST (Class of ‘01) my professional and personal works for SEB in corporate businetwork,” Lagerkvist says. ness development. “Because there are so many SSE alumni PETER GERESTAD IS head of HR here, students hear about SEB,” resourcing at SEB. “While many he says. “I believe it’s positive to SSE graduates at SEB work in work with people you know. You corporate finance or merchant understand how they work and banking, they can be found you have a built-in network.” throughout the company,” he Both Allard and Lagerkvist says. “We actively try to recruit stay in contact with SSE via SSE graduates via recruitment business breakfasts set up by the days (Handelsdagarna) and our Alumni Association (Kamratown MBA event and trainee proföreningen) and through private gram – not because they went to lunch dates with fellow alumni. SSE but because SSE graduates The SSE alumni website, are capable and talented.” http://alumninet.hhs.se, is LARS HANSEN 1-2007 SSE TODAY 5 “The Bologna Accord is potentially the most radical external change that SSE has faced in a very long time” 6 SSE TODAY 1-2007 Leadership for the next level Guided by a clear vision and a detailed strategy, SSE President Lars Bergman vows to capture a substantial slice of the increasingly competitive market for higher education in Europe. Passing through the massive oak doors of the neoclassical-style building at Sveavägen 65 in Stockholm requires more than muscles, at least if you intend to study at SSE. Last year, fewer than 10 percent of applicants were admitted. After graduation, however, most doors seem to be wide open. SSE Placement Report 2006 shows that three out of four graduates managed to land a position even before they graduated. Nearly a hundred years after it was founded, SSE enjoys a top-notch reputation among its students and their future employers, and independent rankings also rate it highly. Last year, the Financial Times ranked SSE as No. 12 in its European Business School Ranking 2006, and the geographical and educational scope of the school has expanded far beyond the Sveavägen building. Once a strictly national institution, SSE is now active throughout the Baltic region, with centers in Moscow, Riga and Saint Petersburg. The school has partnerships in Asia, and its full-time MBA and international programs attract students from around the globe. You would be forgiven for thinking that being president of such a respectable and well-established operation requires little more than the ability to keep a steady course. You would, however, be wrong. Lars Bergman, a professor of economics and the current president of SSE, is in the middle of a restructuring process aimed at transforming SSE into an even brighter star on the market for higher education, with the help of a clear vision and a detailed strategy. “My vision is for SSE to be one of the leading business schools in Europe,” he says. “This will be achieved by streamlining our operations, concentrating our resources and raising our standards.” Bergman aspires for SSE to become a key player at a time when the school is getting ready to navigate the uncharted waters brought on by the harmonization of the European market for higher education envisioned by the so-called Bologna Accord (see page 5). “Bologna is potentially the most radical external change that SSE has faced in a very long time,” says Bergman. To comply with the new system, SSE is introducing a new curriculum this fall semester, with a new three-year bachelor’s program followed by a new two-year master’s program in 2009. Simultaneously, SSE will introduce the new European Credit Transfer System, ECTS, where one academic semester comprises 30 credits. “We can become even better” Bergman argues that the current changes represent an opportunity that SSE has to seize. “Even if we are already number one in Sweden, we can become even better. Not because we have to, but because we want to.” In the past, he adds, finding the best bachelor’s students was simply a matter of organizing the line of talent waiting to get in, whereas competing for Bologna master’s students reverses the process. “The challenge now is to find and attract the most talented people across Europe,” Bergman says. “Our strength has always been our ability to attract the very best students here at home, and we can of course sit back and rest on our laurels. However, if SSE were to back off from entering the competition for Bologna master’s candidates and focus on bachelors, we would never be able to retain the quality of professors we have today. Without a master’s program, there is no PhD program, and without that there’s little hope of attracting world-leading research. We simply could not offer the same level of expertise as we can today.” Bergman’s vision for SSE is that the school will instead compete for the best master’s students on a European scale. “If we want to remain a leading business school in an international perspective, it is not enough to be the best now. If we want to be top 10 in 10 years, we have to act.” Bergman’s strategy for raising SSE to the next level involves strengthening the school’s capabilities in five key areas. To win the hearts of Europe’s top talent and faculty, marketing and communication have to be improved, and the admission system must become more sophisticated. In addition, the plan calls for competitive terms of employment, development of the curriculum and pedagogical methods, and a transformation of the school’s physical environment. A crucial campaign The realization of the strategy requires additional endowments of at least 800 million kronor, to be raised during the capital campaign, which will run until the school’s centennial celebration in December 2009. “If you run an operation that delivers excellent services for which you are not allowed to charge, you have a slight problem,” Bergman says. “Any businessperson understands this. SSE is a private institution and only 20 percent of our income stems from government contributions. Since we are not allowed to charge fees, the rest has to come from somewhere else.” As a professor of economics, Bergman implies that SSE, like other public goods, suffers in some ways from the “free rider” problem. “One of our challenges is that few individual companies can claim with 100 percent certainty that ‘Yes, we do benefit from the quality of what SSE provides.’ But as a group, the nation’s trade and industry have without a doubt benefited. Our funding has to come from people and institutions that are aware of the extent to which they benefit indirectly from what we deliver.” ‚ 1-2007 SSE TODAY 7 ‚ The intimate, long-running partnership with external investors and the business community has been instrumental to the school’s success and its reputation. “It’s good for us, because it makes us work harder,” he says. “We’re the best because we have to justify ourselves constantly. As a small school in a big world, SSE needs the ambassadorship and commitment from each and every one, including our MBA graduates in Sweden, Russia and Latvia, and the participants of our International Graduate Program.” SSE comes full circle As the centennial approaches, Bergman feels that the school has come full circle and arrived at a crossroads brought on by the Bologna Accord, as well as the challenges that Sweden and Europe are facing in view of globalization and their diminishing importance as a world economic center. “SSE was founded by a handful of farsighted representatives of the then-budding business community, who joined forces to create SSE and provide training for the future leaders of Sweden’s industry,” Bergman says. “To some extent, we are in the same position today, with the difference that the perspective is now international. “If we want the Swedish business community to remain a national concern, we must have a school that is able to attract the really talented students to ensure Sweden-based companies have access to a talent pool from which to recruit tomorrow’s leaders and specialists.” Bergman adds that if SSE is able to attract the best students from abroad, Sweden-based companies benefit by gaining an even better talent base for their future recruiting. “We obviously hope that some of the foreign talents who choose to study for their Bologna master’s at SSE remain in Sweden,” he says. Looking back to the days when SSE was founded as one of Sweden’s first private schools of university standing, Bergman believes it has served exactly the purposes that its founding fathers envisioned. “The SSE Group has educated 20,000 individuals, who in different ways have played a vital part in the development of Swedish society as well as the fast-growing economies in the Baltic states and Russia – as leaders, specialists or entrepreneurs within industry or government. The body of alumni represents an amazing supply of human capital that has enriched so many aspects of society.” Another ambition at the time was for SSE to raise the visibility of the mercantile class in society. “Back then, the leading strata of society were the military, the aristocracy and the clergy,” Bergman says. “Today, there is no denying that business leaders are respected spokespersons and community pillars, even if this is obviously not the result of SSE alone.” Rewarding challenges Entering his fourth year in office, Bergman says being president has been more challenging than he anticipated. “The diversity that comes with my position is as challenging as it is rewarding. I am dealing with a spectrum of fairly complex issues, such as the current restructuring process,” he begins diplomatically, pauses, then he states firmly: “Being president is nice, but I’m not here to have a nice time. If you don’t know what you want, it’s hard to convince others. SSE cannot be number one in all areas. That’s why we are phasing out PhD and research programs within departments that we feel are no longer part of the school’s core competencies. “Given where we are today and the demand from the business community, we’ll obviously retain a strong focus on core disciplines like finance and accounting.” Another essential building block in Bergman’s efforts is to raise the demands on its professors. “Faculty members who have counted on a lifelong career with us may find the bar has been raised somewhat,” he says in his beguilingly mild-mannered voice. “A professorship has to be continuously earned – it’s not a lifetime badge of honor. In order to become a professor at SSE, it is not sufficient to be able to get it at another school. You have to be at least Nordic top level within your field.” “We’re like the opera” Asked whether he thinks running a school is very different from running a company, Bergman replies, “In the past perhaps, but not today. SSE is a type of organization that is becoming increasingly common, where the level of professional skills and competence is extremely high. We like to compare ourselves to the opera sometimes, or an advanced consulting business.” “The management task at hand,” he says, “is to separate the degree of academic freedom that is a necessary prerequisite for successful research from the need to ensure that the staff comply with the overall vision for the school, which in turn requires a streamlined organization.” But how do you go about managing a faculty with solo performers who are “stars” in their own right and with outstanding academic track records? Part of the secret, Bergman says, is as simple as age. “The authority that comes with age is rather a must when you are heading up a team of internationally renowned professors. You don’t have to be better than they are, but you have to win their respect and their confidence.” At 62, Bergman says it is a real advantage for a president of an organization like SSE to be at the end of a career. “I don’t have to be afraid of hurting my future career by stepping on people’s toes. I really know SSE. I am not easily fooled.” JONAS REHNBERG From Teacher of the Year to President during the centennial When SSE President Lars Bergman says he knows SSE, he is not exaggerating. A graduate of the MSc program in 1970, Lars Bergman went on to do research in economics, coupled with teaching duties, and eventually to become a professor of economics. In October 2003 he was appointed acting president of SSE, with the “acting” removed just three months later. He is looking forward to leading the school over its centennial in 2009. 8 SSE TODAY 1-2007 “As I work to lead SSE into its second century, I frequently feel the weight of the past pressing,” he says. In 1990, Bergman was elected Teacher of the Year at SSE as well as Teacher of the Year in Economics and Management in Sweden. His present contact with students is limited to interaction with the Student Association, greeting freshmen and signing graduate diplomas. Does he ever miss the teaching role? “I do, actually. Having daily contacts with the students was very nice. When I have comprehended a complex concept, I enjoy guiding others towards the same understanding.” Confessing to being “a pretty lazy student, at least in the beginning,” Bergman recalls the importance of an inspiring teacher in kindling the dormant scientist’s soul, and he was blessed by being tutored by Assar Lindbeck, one of Sweden’s most respected economists of all time. “Having Lindbeck for a teacher meant a lot for my decision to specialize in economics. He made the topic come alive,” Bergman says. In his research career, Bergman chose to focus on subjects related to energy markets and environmental economics, choices that seem particularly farsighted in view of current issues like climate change and liberalized electricity markets. “Incentive-based control of environmental policy is widely accepted today,” he says. “In general, economic research has a potentially deep impact on society.” “If you run an operation that delivers excellent services for which you are not allowed to charge, you do have a slight problem” LARS BERGMAN Title: President of SSE, professor of economics. Age: 62. Management mantra: “Be yourself and know your organization.” Family: Married to Lena, an area manager at the Swedish Social Insurance Agency. They have two children: Malin, 32, who earned a PhD at SSE in the field of human capital and the labor market and who now lives in New York, where she combines a Wall Street career with fashion modeling; and Jonas, 30, who is an event organizer in Stockholm. CV highlights: 1975–1976 Staff member at the Secretariat for Future Studies, Prime Minister’s Office. 1978–1979 Research scholar at the International Institute for Applied Systems Analysis, Laxenburg, Austria. 1996– Member of the Royal Swedish Academy of Engineering Sciences. 1998–2000 Member of the Council of the European Association of Environmental and Resource Economists. 1-2007 SSE TODAY 9 S o m e times speed isn’t par t of the plan. It is the plan. Kaupthing Bank är en nordeuropeisk bank som erbjuder finansiella tjänster till företag, institutionella investerare och privatpersoner. Tjänsterna omfattar bland annat private banking, asset management, corporate- och investment banking samt capital markets. Koncernen har kontor i alla de nordiska länderna samt i världens viktigaste finanscentra New York, London, Luxemburg och Genève. Kaupthing Bank Sverige har kontor i Stockholm, Göteborg och Malmö. Ytterligare information om Kaupthing Bank finner du på www.kaupthing.se Looking back and moving ahead PHOTO: STOCKHOLMS STADSMUSEUM Company presidents, journalists, politicians and entertainers are among the more than 20,000 students who have attended the Stockholm School of Economics, which has launched many interesting career paths during its nearly 100 years of existence. Dressed for success at Brunkebergs square in Stockholm, where SSE started almost 100 years ago. 1-2007 SSE TODAY 11 PHOTO: STOCKHOLMS STADSMUSEUM The new school bu ilding, de by Ivar Te signed ngbom, w as compl in 1926. eted facilities The new rary that lib a ed includ er in me a lead has beco Sweden. in d el fi its Absolute beginners: The Class of 1909 1900 1909 1926 1946 SSE starts up SSE moves to Sveavägen The first doctorate is awarded SSE was made possible through the initiative of influential bankers and businessmen in the early 1900s, among them Joseph Nachmanson, Olof A Söderberg and K A Wallenberg. The industrial era was in full swing, and these men recognized the need for an academic education that would maintain close links and open dialogue with businesses and society at large, and would help raise the status of doing business. With support from more than 250 private donors, a large donation from Stockholm’s Enskilda Bank and state financial backing, the founders were able to put the wheels in motion for the first academic business school in the Nordic region. began rather unceremoniously: Stockholm was in the midst of a major strike, which resulted in construction delays on the battered premises, and the new furniture from elegant Nordiska Kompaniet hadn’t arrived. But there were enough kerosene lamps, secondhand hotel furniture and enthusiasm to get staff and students fueled that first year. Among SSE’s early graduates were Assar Gabrielsson, one of the founders of Volvo; Lars Ture Bohlin, founder of Bohlins accounting firm; Olof Regnstrand, director of A modest beginning SSE opened its doors to its first 110 students in 1909. The school was located in the Brunkebergs hotel, on the site of what is currently the Riksbank (the central bank of Sweden). The first day on Brunkebergs square 12 SSE TODAY 1-2007 Alumnus Ruben Rausing (left), founder of Tetra Pak Stockholm’s Enskilda Bank; and Ruben Rausing, who became one of the world’s most successful entrepreneurs. Rausing began his studies in 1916, paying for his tuition with money borrowed from an aunt, who had sold enough fish to save up a sizable sum. He eventually founded Tetra Pak, a global company that today has about 20,000 employees in more than 165 countries. Few businesswomen Women were scarce in the business world at the time and, not surprisingly, only 1 percent of SSE’s 737 graduates during the first decade were women. In 1912, Märta Hegardt, the daughter of a businessman, became the first female to graduate. Today, more than 40 percent of SSE students are women. By the 1920s, SSE had outgrown its old hotel quarters, and in 1926 it moved into its current premises on Sveavägen 65. Ivar Tengbom, the renowned architect behind the Stockholm Concert Hall, designed the main PHOTO: SCANPIX SSE professor Bertil Ohlin receives his prize in Economic Sciences from His Majesty the King. PHOTO: LINUS HALLGREN SCANPIX er, am Lind of Trade Burenst ter Staffan er Minis t. rm fo ’s residen Sweden venth p SSE’s se became PHOTO: “Småttingar” (kiddies) from the Clas s of 2007. The dress co de has changed sligh tly since 1909... SSE Riga SSE Russia 1968 IFL opens 1975 Institute of International Business building, on land purchased for just 100 kronor per square meter. A new era In the 1960s, when student revolts rocked campuses in many countries, SSE managed to keep things going, attracting a broad range of students, including working professionals. IFL (Institutet för Företagsledning) was started in 1968 with the support of engineering, industrial and business organizations. SSE began moving onto the world map by initiating international student exchanges through its Institute of International Business, started in 1975. The first student exchange was between SSE and New York University’s Graduate School of Business Administration. In addition to sending SSE students to New York, it attracted American students with some knowledge of Scandinavian languages. As the exchange program grew in popularity, many SSE courses quickly shifted to being taught in English. 1986 1991 1994 1997 Executive Education European Masters in program Management program 2004 2000 International recognition Many of the school’s staff and alumni are recognized in international circles. In 1977 Bertil Ohlin won the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. Ohlin and another SSE scholar, Eli Heckscher, developed the HeckscherOhlin mathematical model of international trade, which is still widely used. Another well-known trade model, the Linder Thesis, was named after former SSE President Staffan Burenstam Linder. Burenstam Linder also published a book on the increasing scarcity of time, The Harried Leisure Class. Published in 1970, it instantly became a bestseller and is still highely appropriate. In an interview with Time magazine, he said: “I find it paradoxical that as income rises, we are all running like hell.” Burenstam Linder was hardly idle himself. Following a stint as Sweden’s trade minister, he became SSE’s seventh president in SSE MBA 1986, the same year that the acclaimed Executive Education program was started. Across borders For SSE, the 1990s marked a period of intense international expansion and networking. In 1991 it became a member of the Community of European Management Schools and began offering a European Masters in Management. In that same year, the European Institute of Japanese Studies and the Stockholm Center for Organizational Research were established and the International Graduate Program began. In 1994 SSE expanded into Eastern Europe with SSE Riga, followed by SSE Russia in 1997. In 2003, SSE admitted student number 20,000. The following year it began Sweden’s first full-time international MBA program, attracting students from more than a dozen countries. In 2009 it will celebrate 100 years of abiding by its three keywords: relevance, respect and results. CARI SIMMONS 1-2007 SSE TODAY 13 UPDATE The power of mentorship Nina Linander views mentorship as a mutually beneficial process PHOTO: SAMIR SOUDAH The mentorship program organized annually by the Alumni Association (Kamratföreningen) offers final-year SSE students a chance to bond with a professionally experienced SSE graduate. They gain a fresh perspective on career development, business decisions and dealing with tricky corporate politics. The mentorship program of 2006–2007 involves 15 mentors, one of whom is Nina Linander (Class of ‘78), presently an executive search consultant at Stanton Chase in Stockholm, where she is also a partner. Linander says she finds being a mentor “incredibly rewarding” and she views mentorship as a mutually beneficial process. “Getting close to people in their professional lives and discussing the various choices they are facing is very stimulating. By comparing notes and sharing similar experiences, I learn things too.” Linander points out that a mentor is not expected to come up with cut-and-dried answers to everything. “I don’t tell my mentorees what to do,” she says. “I am a resource to help them arrive at what is the best decision for them. The openness that comes from a lack of formal and personal ties creates a very relaxed situation.” The Alumni Association’s mentorship program kicks off with a dinner where mentors and mentorees get to mingle and mentoring is discussed in general terms. After that, it is up to each mentor/ mentoree to set their own agenda. DID YOU KNOW... Mentor was, according to Greek mythology, a friend of Odysseus entrusted with the education of his son Telemachus. 14 SSE TODAY 1-2007 “Getting close to people in their professional lives and discussing the various choices they are facing is very stimulating” NINA LINANDER, MENTOR “But don’t be too vague on what you want to achieve,” Linander says. “I recommend formulating objectives for the mentorship.” How often should the two meet? “In the beginning of the relationship I think it’s good to meet at least once a month if possible.” Previously, Linander has also served as a mentor on other SSE mentorship programs as well as at former workplaces. With the exception of one person, who has relocated to the US, Linander has stayed in touch with all of her mentorees. joined SSE’s MSc program in its third year, transferring from Uppsala UniIN 2003, MEHRAN FARSHID versity. “I think SSE offers many more opportunities than other business schools,” Farshid says. “The contacts with the business community, for example, are on quite another level.” Majoring in accounting and financial management, Farshid wrote his thesis at Norsk Hydro Oil & Energy in Oslo. HE MOVED ON to join the finance trainee program at the Norwegian energy giant in September 2006 and was soon struck by the abundance of career options that lay before him. His mentor proved a valuable discussion partner. “As a student, you’re not faced with a whole lot of choices besides deciding what to major in. On a new job, however, it is rarely staked out in detail what you’re supposed to “Having someone experienced do. It’s up to you to discuss options, thoughts where you want and ideas with is incredibly to go.” valuable” MEHRAN FARSHID, MENTOREE Farshid was pleased to hear about the possibility of being When the division of Norsk assigned a personal mentor Hydro where Farshid worked through the Alumni Associaunderwent a merger with tion’s mentor program. FollowStatoil, he found his career from a career point of view.” ing a matching process run by options needed further reviewFarshid eventually decided to an external recruitment coming as a result of the complex leave Norsk Hydro and move on pany, Farshid was teamed up new organizational setting. to Capto Financial Consulting, with Nina Linander. “It was very useful to have originally part of ABB Financial “I think the mentor program someone to talk to about how I Services, in September 2007. is incredibly valuable. Having should handle this new situation JONAS REHNBERG someone experienced to discuss options, thoughts and ideas with is great, and Nina has been able The Alumni Association to give me valuable feedback. “Kamratföreningen” curits members selected with guest speakers, pub Nina doesn’t tell me what to do, rently has 3,300 members news updates about SSE evenings and homecoming but she offers her opinions on and offers a network to as well as a complete reparties. my options in a range of areas, graduates of SSE’s degree gister of SSE graduates. The Association works from specific situations at work programs in Stockholm. Activities include organi- in close cooperation with to career planning at large.” The Association offers zing the mentorship prothe Alumni Office at SSE. gram (see above) and social events such as class reunions, business lunches PHOTO: SCANPIX Soaring Berlin The rebirth of Potsdamer Platz Today’s Berlin is a thriving city that attracts people from around the globe. One of them is David Pagels, who received his Executive MBA from SSE in 2000 and moved to Berlin three years later. In recent years, Berlin has emerged as one of Europe’s most exciting cities when it comes to big business, arts and culture. 39, director for strategic sourcing for Bombardier Transportation, reflects on the city that has been his home for the past four years: “Berlin is a large city, but DAVID PAGELS, For more information see http://www.hhsalumniassociation.se doesn’t feel as busy as Paris or London,” he says. Pagels loves Berlin and taking his kids – Hugo, 4, and Daniel, 1.5 – to the Berlin Zoo or for walks around the picturesque lake Schlachtensee. He recommends that visitors spend time at cultural and historical landmarks such as Charlottenburg, Unter den Linden and Tiergarten. And Potsdamer Platz, where a hitech, futuristic new Berlin rises on the spot that used to harbour nothing but a security zone next to the torn-down Wall. “Berlin is a highly cultured city,” Pagels says. “There are thriving art, music and club scenes. All the museums on the Museum Insel island are DID YOU KNOW... Less than 20 percent of SSE’s budget is funded by the Swedish Government. SSE’S PROJECTED REVENUES 2007 33% Contribution from the SSE Association 18% 12% Contribution from the Swedish Government 10% 8% 8% 7% 4% External research grants (Handelshögskoleföreningen) well worth visiting.” He enjoys working in Berlin but admits that the German work culture is different from that in his native Sweden. “Germany is much more hierarchical and titles are still com- Contributions from Corporate Partners and individual donors Contributions from the SSE MBA foundations Contributions from other foundations Revenues from service functions Revenues from external education monly used, even if you’ve worked for someone for ten years,” he says. his time at SSE, Pagels says: “I selected SSE due to its reputation and high ranking. The teachers were excellent and I had many interesting colleagues. In addition, the part-time structure suited me.” Pagels is about to leave his beloved Berlin to take up a new position as head of procurement at ITT Flygt in Stockholm. “Berlin is not my last session outside “Titles are still common- Sweden but we want our two ly used, even if you’ve boys to start worked for someone school here in for ten years” Sweden,” Pagels DAVID PAGELS, EMBA ’00 concludes. LOOKING BACK ON 1-2007 SSE TODAY 15 UPDATE Pushing for publishing Magnus Bratt and Johan Wennström, Mira Network PHOTO: SAMIR SOUDAH “Just by changing an address, you may release a chain reaction of activities when several other alumni log on to update their own profiles” They trigger chain reactions Ever regretted that you’ve lost contact with your former schoolmates? Thanks to two SSE alumni, it’s now easier than ever to stay in touch – for life. Magnus Bratt and Johan Wennström, both SSE alumni, should know the value of keeping contact with former schoolmates. It’s the very idea that has manifested itself in their company, Mira Network. “There are three things that you get from being a graduate of the Stockholm School of Economics that will stick to you for life – the education, the diploma and the friends,” Wennström says. touch over the years may not be all that easy when your old friends scatter with the wind. That is what Bratt and Wennström realized when they were still at school. In the mid 1990s they joined forces and developed a virtual community for one of the institutions at SSE, and so the saga of AlumniNet was born. Bratt (Class of ’94) was the BUT KEEPING IN 16 SSE TODAY 1-2007 webmaster and Wennström (Class of ’92) the editor of the Student Association magazine Hermes, when they realized that they could benefit from each other’s expertise. They also shared an interest in the mechanisms behind social networks. had formed their own company, Mira Network. Seven years later AlumniNet was introduced centrally at SSE, and today the community has close to 2,800 users. And it’s growing, thanks to active alumni, Wennström says. “Just by changing an address, you may release a chain reaction of activities when several other alumni log on to update their own profiles,” he says. Mira Network has developed into a success saga too. Today more than 20 universities in the Nordic countries use Mira BY 1998 THEY Network’s platform. Among them are the Norwegian School of Economics and Business Administration in Bergen and the Helsinki University of Technology. “Expanding internationally is natural for us. We have recently developed a system for UBS in Switzerland, and last year we increased our turnover by 50 percent,” Bratt says. Keep track of Network’s other alumni on solution includes http://alumninet. hhs.se much more than the alumni network. A support system for contact management has been added as well as a system for fundraising and donor management. Among the corporate customers are Telia Sonera and OMX. ERIK WANNELID TODAY MIRA The Financial Times uses 40 journals to gauge a school’s research activity, and IFL at SSE wants to encourage faculty and researchers to publish in them. Effective immediately, IFL will offer a grant to each author employed by SSE who publishes in one of these key journals. For the first year, IFL has set the payment at 20,000 kronor per article. “Now that IFL at SSE has decided to become an internationally highly ranked player, it is important to show our customers that our strength lies not only in top-notch teaching, but in academic accomplishments on the international stage as well,” says Peter Hägglund, PhD and CEO of IFL at SSE. “This initiative is the first of what I hope will be a series of new ideas and methods aimed at highlighting the goals and achievements of SSE’s academic staff.” Visit AlumniNet: Set the ball rolling On assignment in Timbuktu or Nikkaluokta and wondering if there are any other alumni nearby? Wondering whatever happened to the others in the Class of ’82? The search ability of AlumniNet is the answer to all of your needs. AlumniNet, SSE’s vastly popular networking community, contains the latest facts about what’s going on at SSE, numerous interest groups and contact information on other alumni. If you haven’t already registered, simply go to http://alumninet.hhs.se Fill in the application form and you will receive an e-mail with your personal username and password. AlumniNet is administrated by the Alumni Office at SSE. If you have any questions don’t hesitate to contact the Alumni Office at +46 8 736 94 99 or alumninet@hhs.se The people pictured here have nothing to do with this advertisement New skills needed Russia and the Baltic states have been on an upwardly mobile roller coaster ride since the fall of the Soviet Union. The highpaced changeover from command to market economy has created a huge demand for management skills. JOHAN ANDERSSON, BIRGITTA BERNVALL, ALEXANDER FARNSWORTH Every year thousands of Swedes fly east, passing over a giant market just a few hours from Sweden. But there are three good reasons to stop – a growing Russian middle class, economic growth and a gigantic market. “It is time to demystify Russia,” says Stefan Gullgren, deputy head of mission at the Swedish Embassy in Moscow. For a long time, Russia was all about short-term profits and snappy bargains. The country’s passage from a planned economy to a market economy has been painful, with setbacks along the way. Today there is a glimpse of 18 SSE TODAY 1-2007 belief in the future, and planning horizons are longer. Swedish companies daring to invest in the Russian market have everything to win. The level of education is high, and wages outside Moscow are still low. But a concerted effort is necessary, and personal presence is of great significance. It is important to make a timetable and not to be tricked into taking short cuts. Corruption is common, and seemingly smart solutions can pop up along the way. The best advice is to follow laws and regulations and to do things right from the start. This saves problems later. “Russia has only just begun to become a developed market economy,” says Ulf Persson, managing partner at private equity company Mint Capital, which invests in unlisted Russian companies. “But fast-growing consumption and company invest- ments together create an abundance of business opportunities.” Stefan Gullgren of the Swedish Embassy says that Russia is an important market that is necessary for Sweden’s development. “Competitors of Swedish companies are already here or on the way. There are important positions to conquer or maintain. The longer you wait, the harder – and more expensive – it becomes. Sweden’s advantage is that Russia is close by and Sweden’s brand is strong here.” Baltic business boom We call them the Baltic states, a little carelessly. But anyone clumping together Estonia, Latvia and Lithuania as a “Fast-growing consumption single market would do best to rethink. and company investments “These are three together create an abundance countries that really of business opportunities” only have their trouULF PERSSON, MINT CAPITAL bled history under the Soviet Union in common,” says Petra Zachrisson, a former Swedish Trade Council manager in Tallinn, Estonia. “They are different in every other way. Estonia and Latvia do have a language connection, but they are separate markets.” The almost absurdly quick economic development in the three countries has generated a growing middle class, with a lot of money and a strong desire for design and quality. All three Baltic states suffer from labor shortages. They also frown on indecisiveness in employers and business partners. Decisions need to be made on the trot. Everything goes at express speed in the Baltics – understandably, given the states’ extremely fast economic development. In just 15 years the three countries have gone through the same stages of development that Sweden has seen since the Second World War. Anyone wanting to do business in the Baltic states or wanting a career on the other side of the Baltic Sea would be wise to look over his or her network. “The best way to make progress is through using contacts,” says Erik Sprängare at the Swedish Trade Council in Riga, Latvia. “If you have been recommended by a person in a network, you will find it significantly easier to do business.” SSE stirs the East The dramatic political and economic changes that have transformed Eastern Europe in the past two decades have provided fertile ground for a business school like SSE. Since the school pushed for eastward expansion in the mid 1990s, the SSE community has furnished considerable expertise to the new economies of the Baltic states and Russia through SSE Riga and SSE Russia. “SSE has played a vital role for East Capital from the start,” Peter Elam Håkansson, chair- man of East Capital, an asset manager specializing in Eastern Europe, says of his alma mater. “At SSE there has always been a pool of talented individuals to recruit from who share our passion for Eastern Europe. This includes both Swedes and people from the region itself.” a joint venture between SSE and the Latvian Ministry of Education and Science, opened its doors to the first class of students in 1994. The idea to start a business school in the Baltic states came from former SSE President Staffan Burenstam Linder, who had been a minister of trade for Sweden and who foresaw the need to train a new generation of managers in the Baltic states after the fall of the Soviet Union. Today, SSE Riga has become a fiercely competitive undergraduate institution producing topclass graduates who quickly make their way into leading positions in the Baltic states as well as outside the region. Getting into SSE Riga is roughly as competitive as winning acceptance to an American Ivy League school like Harvard, with 10 to 12 applicants per place. Since its inception, SSE Riga has graduated more than 1,000 BSc students, and employers regularly contact the school to recruit. In addition to the BSc program, SSE Riga offers various SSE RIGA, PHOTO: SCANPIX PHOTO: GETTY The beautiful Art Nouveau building designed by architect Mikhail Eisenstein in the early 19th century is the home of SSE Riga – Rigas Ekonomikas Augstskola in Latvian. of years we have been a bridgeomies should not be underestibuilding institution between mated,” says Sweden, the Baltic states and the Håkansson of EU,” says Anders Paalzow, PresiEast Capital. dent of SSE Riga. “As one of the “Companies from both the largest invesprivate and public sectors in the tors in the BalBaltic states and Sweden are tics, we concoming to us to train their manstantly meet agers and executives,” Paalzow says. “Recent “Companies from both the Swedish clients Baltic states and Sweden are include Telia Sonera, coming to us to train their Länsförsäkringar, managers and executives” Svenskt Näringsliv ANDERS PAALZOW, SSE RIGA (the Confederation of Swedish Enterprise), Almi and Swedbank.” people from SSE in all types of Tuition is free, but positions at companies we visit “At SSE there has always been the Executive MBA pro- and invest in.” a pool of talented individuals gram costs upwards of 20,000 euro per year SSE RUSSIA, founded in 1997, was to recruit from who share our and helps to defray the first internationally accredpassion for Eastern Europe” other costs. All instrucited business school in Russia. tion is in English and Its aim is to support the developPETER ELAM HÅKANSSON, EAST CAPITAL most of the students – ment of sustainable business in executive education programs enrollment totals about 400, Russia and to “bestow upon capiincluding an Executive MBA proincluding executives – are from talism a human face.” gram – programs that have beneLatvia, Lithuania and Estonia. “There is a huge need for wellfited corporations in both Latvia “The strong effect that SSE educated managers in Russia,” and Sweden. “In the last couple Riga has had on the Baltic econHåkansson says. “This is not 1-2007 SSE TODAY 19 ‚ Last year saw the Moscow RTS Stock Exchange rise a hefty 71 percent, keeping traders and investors alike happy. Russian economic growth hit a six-year high of 7.9 percent year on year in the first quarter of 2007 and The Economist predicts that ”robust domestic demand may ensure that the full-year rate does not slow appreciably from the 6.7 percent outturn seen in 2006.” likely to change for a long time, and as an employer in Russia we highly value people who have studied at SSE.” After the initial entrepreneurial phase, offering a broad range of activities, SSE Russia, with campuses in both Moscow and Saint Petersburg, is now focused on its core business – Executive MBA and related top-level education programs. Unlike SSE Riga, it does not offer an undergraduate program. in-class discussions. “Professors are best off introducing themselves to their Russian classes as persons with standing,” Liljenberg says. Degrees and titles matter more than in Sweden, where the tendency is to be more casual. SSE RUSSIA positions itself in the market between two poles. On the one hand are the flashy, rather lightweight institutions that offer “edutainment” programs, and on the other hand are the traditional university“Our format is much more styled Russian schools interactive, but still very offer more of a onemuch anchored in academic that way communication research” between professor and ANDERS LILJENBERG, SSE RUSSIA student. “Our format is much still have great opportunities in more interactive, but still very light of Russia’s exceptional marmuch anchored in academic ket development.” research,” Liljenberg says. The traditional teaching style in Russia is rather different from For more information, see the SSE ideal – more authoritywww.sseriga.edu.lv and www.sserussia.org laden and less inviting of ‘It helps to know a lot of smart people’ SSE Russia’s presence on the Russian academic landscape in the past 10 years has helped to develop an infrastructure of highly educated “social capital,” according to Evgeni Terukov, a 2001 Executive MBA graduate of SSE Russia. “SSE Russia is still the best and highest-ranked school in Russia,” says Terukov, 30, who runs a strategic consulting and coaching agency for Russian executives. Terukov is an active alumnus. He has helped organize networking events like breakfast meetings, New Year’s parties, case study meetings, talks by management gurus like Jim Collins, and even art events like the “Beyond Business Photography” photo show where alumni could display their best photos. “This is my way of building social capital, as every SSE grad- 20 SSE TODAY 1-2007 uate is a potential client,” Terukov says. “While these efforts have not really been paid back in my business, I still believe it helps to know a lot of smart people.” Terukov is married to an SSE graduate, but he also admits, “I am married to SSE Russia.” 800 SSE Russia graduates, according to Terukov, 250 are active in alumni activities and consider themselves part of the wider SSE family. SSE Russia is the only business school ranked on an Executive MBA level by Financial Times. While it’s “There has been tremendous hard to quantify, Terukov argues that SSE growth here but it is unstable. No one is looking further Russia’s alumni have played an important than one or two years ahead” role in turning Russia EVGENI TERUKOV into one of the world’s OUT OF ABOUT most vibrant economies, even if the development of Russia’s economy has traditionally been hindered by a lack of infrastructure in the form of roads, telecoms, business and services. “There has been tremendous growth here but it is unstable,” Terukov says. “No one is looking further than one or two years ahead. Longer forecasts are still rare in business, but the government has done a lot to develop the business infrastructure in Russia. The rules of the game are more understandable,” says Terukov. ALEXANDER FARNSWORTH PHOTO: PONTUS HÖÖK PHOTO: AFP/SCANPIX Opportunities abound. “We used to have a broad palette of activities, which was natural for an entrepreneurial organization in the beginning, but today we are more focused on our core Executive MBA program and related activities,” says Anders Liljenberg, president of SSE Russia. “We definitely WORLD BEATERS Where the grass is greener Loving everything about New York except the taxi drivers, Christine Lindbergson mingles with the movers and shakers of Wall Street as a corporate strategist at JP Morgan Chase. ‚ New York was not really in the cards for Christine Lindbergson when she graduated from SSE in 2005. She had planned to work in Stockholm, but then she met an American. Now she looks back on what has turned out to be an exciting and educational two years. “I’m still finding new places to explore and things to learn and do,” she says. “It’s wonderful, and I love the excitement and diversity of the city.” Lindbergson works in the heart of the financial world as a corporate strategist for JP Morgan Chase. “Since I’m working at the global headquarters I’m working with the senior leadership and movers and shakers. I feel like I’m really at the center of the action.” in New York was at McKinsey & Co., where she says she learned how to get a lot of things done quickly on projects that involved many different people. The experience she gained there has been valuable at HER FIRST JOB JP Morgan Chase, where she works with the leaders of the company on a day-to-day basis. When she first arrived in New York, the cultural adjustments were the most difficult to make, she says. “I’ve had to learn the subtle communication cues that Americans take for granted, such as references to TV shows they grew up with or lines from old movies. The subtle things take the longest to pick up, but having an American boyfriend helps.” CHRISTINE LINDBERGSON Class of: ‘03. Age: 28. From: Stockholm. Major: Economics. Degree: MSc Economics and Business from SSE, MSc Industrial Engineering and Management from the Royal Institute of Technology in Stockholm. Favorite restaurant in New York: Nobu. Favorite store: Barney’s. Must see: The European and Greek sculpture gardens in the Metropolitan Museum of Art. Avoid at all costs: Times Square – it’s garish and overrun with tourists. Where the action is: Below 14th Street, above Canal Street. Best place outside NYC: Garrison, New York, a charming artists’ colony that’s just a short trip up the Hudson River. of the city. “I go to the beach with my friends or we visit quaint towns along the coast. It makes you feel like you are on vacation every weekend.” she loves Central Park, especially in the spring and fall, when you can almost feel you’re in the countryside rather than in the middle of one of the world’s biggest cities. Another treat is strolling the treelined streets between the park and her apartment on Manhattan’s Upper East “Since I’m working at the global Side. For bars and restaurants, she recheadquarters, I feel like I’m really ommends the West Village, the historic at the center of the action” heart of literary Greenwich Village, and the vibrant East Village nearby. NEW YORK’S FABLED frightening traffic presented She’s not sure how long she will stay in another challenge. “At my first job, I someNew York. times had to drive in the city and I was terri“It will be a hard decision we will eventufied. Cab drivers are really aggressive here – ally have to make,” she says wistfully. they’ll cut you off in a second. But I got used She misses her friends and family in to it and it’s actually exciting now.” Stockholm, but feels enriched by the opportuOn summer weekends she tries to get out nities the city offers. IN NEW YORK CITY 1-2007 SSE TODAY 21 ILLUSTRATION: ANDREA SJÖSTRÖM Put your money o The horse and the jockey represent a deep-rooted debate splitting venture capitalists into two camps. Now it appears the issue has been settled. When in doubt, bet on the horse. venture capitalists what they look for in a good investment, you may get answers like a good management team, a strong product and large market potential. All of this is important, but is there a way to quantify the importance of product, strategy and business plan in relation to the importance of the team carrying it out? IF YOU ASK 22 SSE TODAY 1-2007 “Both non-human and human capital are, of course, important for a company’s success, but if one has to make a call on the margin, the bet should be on the horse,” says Per Strömberg, a senior research fellow at SIFR and associate professor of finance at SSE. The horse and jockey analogy reflects two different financing philosophies: Either you believe the product is the key and bet on the horse, or you believe management is the key and bet on the jockey. “Another way to phrase it is to say that you either bet on an A-team with a B-idea or on a B-team with an A-idea,” Strömberg says. “Many venture capitalists operate on the assumption that even if an idea isn’t perfect, it could be made so by the right management, but our research indicates otherwise. Management teams can be, and are, replaced, but only good ideas survive.” Strömberg knows what he is talking about. Working together with University of Chicago Graduate School of Business Professor Steven N Kaplan and Assistant Professor Berk A Sensoy of the University of Southern California, Strömberg has conducted extensive research into determining the success factors of new companies, and their findings are presented in the paper “What Are Firms? Evolution from Birth to Public Companies.” The paper is currently under revision for the highly prestigious Journal of Finance. “Striking” stability of the business model Strömberg, Kaplan and Sensoy based their research on 50 case companies financed by venture capitalists that subsequently went public. The idea was to trace the companies from birth as they evolve, with focus on the weight of non-human capital versus specific human capital for a company’s success. The companies were classified and codified based on financial performance, business idea, points of differentiation, non-human capital assets, growth strategy, customers, competitors, alliances, top management, ownership structure and board of directors. Specifically, the research compared the companies at three different stages based on the early business plan at the time of venture capital financing, the prospectus at the time of the initial public offering (IPO) and annual reports once the companies had been listed three years. “Management teams can be, and are, replaced, but only good ideas survive” The single most striking finding, says Strömberg, was the almost complete stability of the business model. “It surprised us how little the business idea changed through the process,” he says. “In the whole sample, there was only one case where we found that a company had made a significant change in its original idea.” He noted that as companies evolve, they either stay true to their original business idea or broaden it. One such example is eBay. The on-line auction giant initially intended to limit its site to trade Pez candy dispensers, but it expanded the business concept to include other items. In terms of human capital, the results were less clear-cut and the importance of specific human capital tended to change as the company evolved. “Having the right idea is what counts” “In an early start-up, the entrepreneur or inventor is a key figure, but once a company has important patents, intellectual property and a business organization in place, the entrepreneur is less important for its future success,” Strömberg says. In contrast to the stability of the business plan, changes in the management team were fairly commonplace in the sample. Comparing the start-up business plan with the annual report, they found that only half the CEOs and 25 percent of the other top five executives remained the same. “One conclusion is that while human capital is important, specific people appear less so,” Strömberg says. “Having the right idea is what counts.” the sample companies’ IPOs took place from 1998 to 2000 at the height of the technology boom, and during a relatively short time frame. They were also all financed by venture capitalists. This raised the question of selection bias, so in order to address selection issues the researchers applied their methodology to all IPOs of start-ups in the US during 2004. The conclusions were the same. Specific people are more critical to the company early on before non-human assets have formed. Once that has happened, it is the idea that is decisive. In other words: a poor management is much more likely to be fixed by new management than a poor idea is likely to be fixed by a new idea. A MAJORITY OF on the horse CAROLINA JOHANSSON PHOTO: SAMIR SOUDAH Financial research makes headlines Per Strömberg – praised and published SIFR – the Swedish Institute for Financial Research – is a private, independent non-profit organization established by academic and business interests to conduct and stimulate research in financial economics. It was founded in 2001 and its activities are supported through donations from Swedish financial institutions. In July 2006, SIFR and SSE agreed to initiate a collaboration with the goal of creating a leading research center in financial economics. Under the agreement, SSE funds positions at SIFR, whi- le researchers from SIFR serve as lecturers and teachers at the school. PER STRÖMBERG joined SIFR in 2004 as a senior research fellow. He is also an associate professor of finance at SSE and an adjunct associate professor of finance at the University of Chicago Graduate School of Business. He graduated from SSE in 1991 and received his PhD from Carnegie Mellon University. Strömberg’s research has focused primarily on the areas of bank- ruptcy and private equity finance. His work has been published in the Journal of Finance, American Economic Review, Journal of Financial Intermediation, and Review of Economic Studies, and has been presented at numerous conferences and universities. His work on bankruptcy auctions was awarded with the 2001 Brattle Prize for best corporate finance paper published in the Journal of Finance. In 2006, he received the SSE Corporate Partners Research Award. Per Strömberg applies hands-on research 1-2007 SSE TODAY 23 RES ULTS DO N ’ T J U S T H A P P E N Bain delivers practical advice that leads to results – not reports. www.bain.com ON THE MOVE Keep in touch and find out what your fellow alumni are up to. NEW BOOKS Jan Lapidoth (‘62) “When the book Funky Business first appeared in 2000, it was a call to arms, a wake-up call for anesthetized corporate senses,” Jan says. “To date, Funky Business has been published in 33 languages, making it one of the biggest-selling business books ever. The book’s sequel, Karaoke Capitalism, carried on the funky riff and was also an international bestseller. The book’s creators, SSE alumni Kjell Nordström and Jonas Ridderstråle, have gone back to the original and intellectually remastered it. Play it loud! Funky Business Forever can be played at higher volumes while still retaining clarity of funkiness. Funky Forever contains a myriad of new examples gathered by Kjell and Jonas in their worldwide foraging for the true meaning of funk. The world is different but we are forever funky, funky forever.” Ola Lauritzson (‘93) Ola recently published his sixth book, Pigg, Smal och Glad – 5 veckor till ett sundare liv! (”Fit, Slim and Happy – 5 weeks to a healthier life!”), a follow-up to his previous best-selling books about the GI diet, which have been translated into a number of European languages. “The new book includes tips about how to eat healthier, drink smarter, sleep better, become happier and train better. Basically, it’s a handbook for a healthy and happy life.” Claes Ericson (‘97) Together with David Cesarini, Claes published the book Sovjetunionens roliga historia (”The funny story of the Soviet Union”) (Ersatz). The book takes political jokes as the point of departure for a light introduction to the history of the Soviet Union. Carl Lindeborg (‘98) Coach, trainer and speaker on personal leadership, Carl has released his book Ditt briljanta jag (”Your brilliant self”). “It focuses on how we can coach ourselves to create life from inside out to an even higher extent, for higher motivation and truer self-realization.” Carl has been A MATTER OF CLASS... lecturing on motivation at SSE MBA. Read more at www.carllindeborg.com VENTURES Sam Giertz (‘97) Sam has just completed a management buyout of Panopticon Software, a company he co-founded six years ago with Willem De Geer, a fellow SSE alumnus. “It has been an interesting journey to build a Swedish BI software company from scratch to a global niche leader, producing software in Sweden and selling to the financial services sector in New York and London.” Peter Kropenin (‘67) “Same, same but different,” says Peter about leaving Omega Film to restart his old company under the new name Hob AB. The company has its headquarters on Fårö, the island where Ingmar Bergman lived, with offices in Stockholm and Luleå. The core business Graduates from SSE’s three- and four year BSc and MSc programs, and IGP students, commonly identify with the year of admission. This is why Class of ’95 or simply ’95 refers to the starting year and not the year of graduation. For MBA, EMBA and PhD program participants, however, the magazine refers to the year of graduation. Congratulations! Christine ‘Stina’ Heger (formerly Nylén), married Max Heger on May 19, 2007. They are both SSE Class of ‘96. is the production of film and television features, shorts and documentaries. “The work from Hob AB will be characterized by curiosity and boldness, making it always interesting to take on new challenges in the media field,” Peter says. “Don’t hesitate to get in touch, peter@hobab.se.” Peter Wallenskog (‘83) Since 2002, Peter has been the CEO of Genline AB (www.genline.se), an online subscription service that provides access to Swedish historical records for genealogical research. He currently owns 10 percent of the company. The Genlines Swedish Vital Records archive contains scanned images of 32 million pages of Swedish church records from the 1600s to around 1897. Niklas Tell (‘92) Niklas is a founding partner of Tell Media Group AB, a new research and publishing company focused on asset management. “Last year we started Fondbranschen, the first and only B2B magazine for the Swedish asset management industry, and we look forward to launching additional publications, both in Sweden and abroad.” Åsa Levin (‘85) Åsa recently founded 1-2007 SSE TO DAY 25 ON THE MOVE Luminosa Institute, focused on serving international corporations and their top executives with unique services related to human potential. The company participated in the prestigious 2007 Talent Management Summit in Montreux. Carl Jonasson (EMBA ‘00) After 5 years in the manufacturing and telecoms industries, Carl started Perform Information Management, a specialized management consultancy company, together with a former colleague. “It is extremely satisfying to be able to contribute to the creation of new job opportunities, among other things. We help clients in the manufacturing, process, and service industries increase growth and profitability, reduce risk and improve the work environment through strategic solutions for information management. As an example, it is estimated that knowledge workers today typically spend between 15 percent and 40 percent of the total available work hours searching for information and unnecessarily reworking existing material. This represents a vast potential for improving productivity as well as work satisfaction. For more information, please visit www.performim.se.” Anders Östlund (‘95) Anders and some associates started the online marketplace Ticket2.com (www. ticket2.com) in May 2006. “We launched the marketplace to consumers in July 2006, and since then the venture has been on a steady climb in terms of turnover and revenue. Ticket2 is a specialized marketplace for the resale of event tickets such as musical, concert and sport tickets. Ticket2 has an escrow functionality to make the transactions secure and has been named one of the 20 hottest Swedish ventures by the magazine Internet World.” Helen Stenberg (formerly Helen E. Nilsson) (‘83) In 2001 Helen co-founded Abridge AB, which offers professional services within service management, primarily to suppliers of machinery and other technical equipment to the manufacturing industry. “In January 2007 we set up the fully owned subsidiary Attemptare AB. Here we have collected a number of ideas that relate to the modern lifestyle, which is about not taking anything from Mother Earth without giving something back. We have developed a tool to facilitate transportation of sticks, branches and bushes from the garden to the recycling center, ReTure. Visit us at www.abridge.se or www. attemptare.se.” Carl Erik Sars and Jimmy Tjärnlund (EMBA ’05) Carl and Jimmy have jointly founded United Logistics Group, based on ideas developed during the EMBA Business Development and IT program. CONGRATULATIONS Elizabeth Press (IGP ‘03) Elizabeth has moved back to Stockholm from Germany with her husband to work at Arthur D. Little. “In 2006 I got married to Jonas Nickel from “Did Emma become an ambassador? She always did love cocktails” FIND OUT AT HTTP://ALUMNINET.HHS.SE 26 SSE TODAY 1-2007 Striking a new note After bank jobs in Sweden and Switzerland and 10 years as CFO for Zurich Financial Services in Stockholm, Per Ahlander (‘82) wanted a change. “So I moved to Scotland, where I am now about to complete a PhD at the University of Edinburgh. My thesis is a biographical study of Mrs. Marjory Kennedy-Fraser (1857– 1930), a Scottish pianist, Celtic Revivalist and collector of Hebridean songs. The Berlin. He works as a global technical specialist at GM. To get back in touch, please e-mail epress78@yahoo.de.” Tom Hammar (former Larsson) (IGP ‘99) Tom married Jenny in August 2006. “We decided to take my grandmother’s maiden name Hammar as our new surname. Since January we live in New York City where I work for a Swedish consultancy called BTS and Jenny works as a freelance photographer.” Tommy Adamsson (‘64) As chairman of Stockholms Grosshandlarsocietet, Tommy had the privilege of handing out scholarships to four students at SSE on May 30 for further studies abroad after their exams and to three students running the project Radon at SSE Business Lab. The ceremony to award the scholarships, totalling 235,000 kronor, took place at a luncheon at Operakällaren in Stockholm. NEW HORIZONS Gustaf Rössner (‘01) Connections and hard work brought Gustaf to New York City and the Swedish-American Chamber of Commerce in 2005, and he completed his thesis there. “Since August 2006 I’ve been with Samsung Electronics on a long-term trainee program, the Samsung Global Scholarship Program. I will be studying and working in South Korea, Chicago, London and Stockholm for the next five years. Don’t hesitate to contact me if you’re coming to any of those places or have questions or thoughts about Samsung.” Andreas Nilsson (‘92) Andreas has left EQT Partners to participate in the PhD program at SSE with a focus on financial economics. Alfred Bretschneider (‘58 & PhD ‘83) Recently retired from a hectic life as an international consultant to the UN, EU and Swedish government, Alfred is now enjoying family life in Norrköping, Sweden, with his wife and their teenage son. He assists his wife with her new travel agency, which specializes in trips to the Philippines, her home country. “Time passes fast. So it goes, as Kurt Vonnegut used to say – well kept in good memory in our hearts.” research work has been a fascinating and rewarding journey through Victorian and Edwardian Britain. In addition, it has given me the opportunity to lecture around Scotland, including an appearance on Scottish television,” Ahlander concludes. Ester Barinaga (PhD ‘02) Ester was invited in May 2006 to spend a year doing research at Stanford University. She is spending all of 2007 living and working in sunny California. Göran Ahlberg (‘61) Göran reports from Fréjus, a small town in southern France: “For 10 years my wife Kerstin and I have had an excellent life here. I have been in the consultancy field since 1990. Since turning 65, I have restricted my efforts to identifying individuals at risk for stress-related problems in order to prevent them. The procedure, developed together with a surgeon at Capio St Göran’s Hospital in Stockholm, is based on measuring cortisol as an objective response from the body and not by traditional questionnaires that elicit subjective answers. To me this is a meaningful de-escalation of life in business, grounded at SSE, EFI and IFL during the 1960s.” Olof Schyllander (EMBA ‘06) “I finally got around to making a complete switch of industry for my future career,” Olof reports. “This is something that I have thought about for the last couple of years. IT infrastructure outsourcing, my previous field of expertise, was often challenging, exciting and rewarding, but I had this wish “Am I the only SSE alumnus now working in Beijing?” FIND OUT AT HTTP:// ALUMNINET.HHS.SE to work in a more ‘tangible’ industry. I will definitely find this in my new position at Kalmar Industries, a global provider of container and heavy-duty materials-handling equipment, automation applications and related services. I will head the after-sales organization for Kalmar in Sweden, comprising more than 200 professionals. The EMBA program contributed to this career move by giving me tools and the confidence to act on the opportunity. I started my new position in September 2007.” NEW CHALLENGES Anders Borg (‘00) Since June 4, Anders has been working at the Boston Consulting Group’s Stockholm office. “After two years in two entrepreneurial start-up companies, my experiences with all the excitement and challenges of bringing something new to the market have made me want to do something else. I would love to go for a coffee or beer on Skeppsbron with friends who are passing by Gamla Stan (Stockholm’s Old Town).” Martin Sebesta (‘94) Martin has been hired as senior consultant and partner at 4C Strategies, a consulting company in the risk and crisis management profession in Scandinavia. Previously, he worked as a strategy consultant at Monitor Group and a manager at the Swedish Emergency Management Agency. Lars Lundström (‘91) Lars has made a career move to become head of business development at Citat AB, a leading Nordic communications company that works with effective production, consultancy services and outsourcing within marketing and communications. Anders Sjöman (‘92) Previously a case developer with Harvard Business School at its Paris research center, Anders is now a PR and communications consultant with Stockholmbased communication consultancy Springtime. Sophie Haarlem (‘97) Sophie recently got a new job as team leader for key account managers in Sweden at Bergen Promoting China Jiexing Yu (IGP ‘03) Jiexing is now the general manager of a Swedish company, Tiens Sverige AB, whose parent company is in China. The group does direct and retail selling of food supplements, health equipment and cosmetics in more than 190 countries. “Our goal is to be Fortune 500 by 2010. I am really proud to contribute to a Chinese-Swedish company to promote cooperation and development of both countries.” “Our goal is to be Fortune 500 by 2010” Energi, one of Europe’s largest energy brokerage houses with a focus on electricity, gas and oil. “We have customers spread all over Europe and in all sorts of businesses. At the moment the Swedish key account team is responsible for a portfolio worth about 10 billion kronor and constantly growing.” Magnus Marklinder (EMBA ‘03) Magnus has been appointed COO/CIO at Volvo Truck Corp. for Northern Africa and the Middle East. “In my new role, I am responsible for meeting the goal of increasing vehicle truck sales by 300 percent during the 2008-2010 business plan period.” Timothy Ekstrand (‘98) In the fall of 2004, with only his master’s thesis left, Timothy went to Japan to work for Volvo Trucks’ International Division (ID) partly funded by a scholarship. “At Volvo I was working with business intelligence (BI). After about two years in Tokyo I got transferred to Beijing and then assumed responsibility for the BI function for ID. One year later I’m about to start work in Gothenburg, at Volvo Trucks ID headquarters. My new responsibility will be BI plus two additional functions: business planning and market research. I will surely miss my days in Tokyo and Beijing, both dynamic cities, although it will still feel good to recharge the batteries for a while in Sweden before I pursue another assignment abroad. I wish all SSE alumni good luck in the future, both professionally and in their personal lives.” Steen Nielsen (PhD ‘96) Steen is an associate professor at the Aarhus School of Business, Aarhus University, Denmark. “In 1996 I got the Association of Swedish Public Business Economists Award Prize for my dissertation, for which I also thank my former committee, Lars S. Samuelson, Ingolf Ståhl and Bo Sellstedt. I am now functioning as coordinator for MSc in accounting and controlling at the Aarhus School of Business. SSE has really helped me get a better hold on theory and methods, and at the same time I was part of an interesting and innovative research department at SSE.” Ian Jens Pohl (‘94) Ian graduated from Harvard Law School on June 7 and joined New York law firm Paul, Weiss, Rifkind, Wharton & Garrison LLP in September as a corporate associate in the capital markets department. After graduating from SSE, Ian had worked as an associate for Swedish law firm Vinge. He became a Swedish attorney in 2005. “Did Johan and Annika from my class get married?” FIND OUT AT HTTP:// ALUMNINET.HHS.SE Amy Chen Lu (IGP ‘98) Amy has settled in New York to pursue a career in the banking industry. “I graduated from the IGP program in 1999. Right now I am a portfolio manager of fixed income securities at HSH Investment Management LLC. I would love to know if there are SSE alumni here in New York and to establish contact, as well as catch up with old friends who graduated from SSE.” Yuliang Chang (IGP ‘03) Yuliang has joined Goldman Sachs in Beijing after graduation and is now working as a portfolio strategist in the Global Investment Research Division, focusing on portfolio strategies in Chinese equities. Hans Christopher “HC” Toll (‘90) After 10-plus years in finance and accounting roles, mainly in manufacturing and telecom, HC opted to help to take AIK Fotboll AB, one of Sweden’s oldest and biggest football clubs, to the stock market. “I joined AIK Fotboll AB as CFO in March 2006, and we were listed on the Nordic Growth Market in July 2006. The challenge is to use business tools and methods to improve the running of the company, without losing the spirit and idealism on which every football club is built.” Join up AlumniNet, SSE’s vastly popular networking community, contains the latest facts about what’s going on at SSE, numerous interest groups and contact information to other alumni. If you haven’t already registered, simply go to http://alumninet.hhs.se Fill in the application form and you will receive an email with your personal username and password. AlumniNet is administrated by the Alumni Office at SSE. If you have any questions don’t hesitate to contact the Alumni Office at +46 8 736 94 99 or email alumninet@hhs.se Send your notes to AlumniNet Be a part of the next issue – send your own news to us! Send a brief text in English to alumninet@hhs.se. Please note that not all submitted material will be published. 1-2007 SSE TODAY 27 Avsändare: Stockholm School of Economics Box 6501 SE-113 83 Stockholm