teleStory Brochure

The Problem
Every Child Deserves a
Bedtime Story
The Markets
Lack of Early Childhood Education.
Children who grow up impoverished in
urban slums enter school unprepared and
signifantly behind their wealthier peers.
Once this education gap has taken root it is
nearly impossible to close, leading to higher
school dropout rates, promoting adult
illiteracy and ultimately fuelling the vicious
poverty and inequality cycles.
Illiterate and Impoverished Parents
‘If every child left school with basic
reading skills, 171 million people
would be lifted out of poverty.’
UNESCO (2010)
teleStory proposes to use cloud
telephony to deliver audio children’s
books to the dumb phones of illiterate
parents in developing countries.
Parents who are unable to read themselves
are thus also unable to read to their young
children. Reading with and to your child is a
foundation for quality early childhood
education and language development and
lasting family bonds. Statistically, children
who are not read to regularly are more likely
to grow up to be poor and illiterate.
The Presidents Challenge
Bill Clinton, in collaboration with the Hult
Prize, issued a challenge to find sustainable
solutions to improve early childhood
education in urban slums. A challenge we
accept!
China
India
60 Million Left
65 Million Disadvantaged
Behind Children
Children
400 Million non
289 Million Illiterate Adults
Mandarin Speakers
92% Mobile Phone
95% Mobile Phone
Penetration
Penetration
teleStory
info@telestory.in
(1) 857 919 2154
www.telestory.in
The teleStory Method
Our Mission is to level the academic playing field by ensuring that children in the world’s
illiterate houses enter school with basic reading skills.
Our Motivation is our belief that reading and language skills are the key to ending the
entrenched cycles of poverty and inequality.
Our Method is to combine mobile phones, children's books and cloud telephony.
teleStory winning the 2015 Hult Prize Shanghai
regional finals
T H E TE AM
teleStory is a diverse team of 5 Masters of
1.
We buy children’s books and digitally record the
corresponding audio. These books will be in the
local language of instruction.
2.
We upload and store our audio on the cloud.
4.
We program the cloud to call our customers at a
specified time each night. The customer will
enter the id of the book they currently have and
the corresponding audio will play through the
cloud, enabling illiterate parents to read to their
children.
3.
We partner with existing businesses and
organisations in slums. These partners will act as
a storage and distribution library for our physical
reading materials and as a point of sales for our
subscription service.
5.
To track progress, we will program questions within the
lessons and record responses. This tracking system will
also be used to evaluate performance and reward
deserving students. Once the story book is complete, it
can be exchanged for a new book at our distribution
centres.
Finance students from the Shanghai
Advanced Institute of Finance, an institution
under the prestigious Shanghai JiaoTong
University. We aim to ensure that every child
has the opportunity for a bedtime story.