Advertising Media Kit

Transcription

Now with Easyriders
Wrench and In The Wind magazines included 4 times per year.
Advertising Media Kit
Paisano Publications, LLC • 28210 Dorothy Drive, Agoura Hills, CA 91301 • (818) 889-8740 • PaisanoPub.com
2016 Editorial Profile & Calendar
THE WORLD’S BEST-SELLING MOTORCYCLE MAGAZINE FOR MEN
What makes Easyriders unique?
The biker’s bible and trusted source for the two-wheeled lifestyle since 1971,
Easyriders is dedicated to inspiring riders with the world’s best custom
motorcycles and most beautiful girls. Each issue brings the biker lifestyle
to the masses by featuring America’s top bike runs, rallies, and events, and is
the best source for customizing, technical information, and hot new products.
In The Wind and Wrench have joined Easyriders this year, adding plenty of
readers’ lifestyle photos and the best old school choppers and bobbers to the
mix.
2016 Editorial Calendar
Jan ’16.......Best Of The Year Issue....................Includes 2016 Calendar Outsert
Feb ’16.....Biketoberfest/Fowlerville Rodeo .....Includes In The Wind Magazine
Mar ’16....Vegas Bikefest/Chillicothe Rodeo....WRENCH Special.
Apr ’16.....Sacramento Bike Show....................Best Biker Babes Outsert
May ’16....Long Beach Bike Show ...................Includes In The Wind Magazine
Jun ’16.....Charlotte Bike Show.........................WRENCH Special
Jul’16......Columbus Bike Show.......................Daytona Special Outsert
Aug ’16....Top 10 Coolest Parts ........................Includes WRENCH magazine
Sep ’16.....Laughlin River Run..........................Includes In The Wind Magazine
Oct ’16.....Laconia Bike Week..........................Includes “Unswimsuit Special” Mag.
Nov ’16....New American Model M/C.............Includes WRENCH magazine
Dec ’16.....Sturgis Spectacular ..........................Includes In The Wind Sturgis Magazine
For additional information please contact:
Tammy Porter.................. Director of Advertising............................x1265........................ TPorter@paisanopub.com
Isidro Romero.................. Advertising Executive.............................x1257........................ IRomero@paisanopub.com
Joe Russo......................... Director of Advertising East Coast.........x1332........................ JRusso@paisanopub.com
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Demographic & Psychographic Profile
Easyriders is virtually synonymous with the biker lifestyle and has been
covering it for over 40 years. Men flock to the pages of the magazine to
celebrate their passion, custom motorcycles, and beautiful women. From
the wild party scene of Sturgis, to unbelievable photography of custom bikes,
they willingly spend all their discretionary time and money pursuing this
lifestyle.
Reach Active Buyers
Easyriders Has Influenced You To Purchase In Last 12 Months
70%
60%
59.1%
50.4%
50%
38.5%
40%
37.2%
30%
24.3%
19.2%
20%
11.5%
10%
0%
Bike
Bike
Accessories Parts
Product Clothing
From
Internet
Mail
Order
Items
Riding Gear
Leathers
Tires
9.3%
8.6%
New
Used
Motorcycle
Source: Publisher Survey
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Distribution, Paid Circulation & Readership
Nobody has the reach and distribution of Easyriders. Not only is the
magazine the United State’s largest selling motorcycle magazine for men,
it is also licensed throughout the world.
In addition to regular newsstand and subscription copies, the magazine is
distributed at bike shows, motorcycle rodeos, leading industry trade events,
and has one of the industry’s best pass-along readerships.
Unparalleled Coverage
Over 100,000 copies are printed and distributed each issue. With an
amazing pass-along rate of 15:1 according to MRI data, each edition has
an average monthly readership of more than a million people.
Print and Digital Circ - 220,677
Source: 2015 Publisher’s Statement
Facebook stats: total Paisano fans = 974,148
Website: Average total visitors = 139,206 – Average unique visitors = 105,692
E-blast: approx. 221,000
Digital Editions Extend Your Reach
Using the latest
technology, Easyriders
is available online to
subscribers, allowing
them to link directly
to advertisers at
any time from their
iPads, smart phones,
desktop computers or
laptops.
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2016 Display Advertising Rates
Reach the most avid bikers anywhere through the advertising pages of
Easyriders, the World’s Largest Selling Motorcycle Magazine for Men.
Advertising packages are available to fit your needs. Let us help customize
a plan for you.
Black & White Rates
1x
3x
6x
12x
⅓ Page
1,3001,2651,240 1,170
½ Horizontal 1,8551,8001,765 1,675
⅔ Vertical 2,3802,3102,260 2,145
Full Page
3,0953,0002,940 2,785
Four Color Rates
1x 3x 6x12x
⅓ Page
1,735 1,6851,6501,560
½ Horizontal 2,475 2,4002,3502,230
⅔ Vertical
3,175 3,0803,0152,860
Full Page
4,125 4,0003,9203,715
COVER 2
4,540 4,4004,310 4,085
COVER 4
4,745 4,6004,510 4,270
COVER 3
4,330 4,2004,1153,900
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2016 Advertising Deadlines & On-Sale Dates
Easyriders is available to readers the month prior to the issue date. You can
plan ahead for the time and season you want to reach customers. Please note
productions schedules are subject to change.
Production Deadlines
Issue
Ad Closing
Art Due
On Sale
Jan ’16 09/13/15..................... 09/24/15. . ..............12/01/15
Feb ’16
10/18/15..................... 10/29/15................ 01/05/16
Mar ’16
11/01/15..................... 11/12/15...................01/19/16
Apr ’16
12/06/15..................... 12/17/15..................02/23/16
May ’16 01/22/16..................... 01/29/16..................03/22/16
Jun ’16
02/05/16..................... 02/12/16..................04/05/16
Jul ’16
03/18/16..................... 03/25/16..................05/17/16
Aug ’16
04/22/16..................... 04/29/16..................06/21/16
Sep ’16
05/06/16..................... 05/13/16..................07/05/16
Oct ’16
06/10/16..................... 06/17/16..................08/09/16
Nov ’16
07/15/16..................... 07/22/16..................09/13/16
Dec ’16
08/12/16..................... 08/19/16..................10/11/16
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Advertising Digital Mechanical Requirements
Magazine Trim Size: 8 3/8” x 10 3/4”
NON-BLEED
Full Page
7 1/8” W x 9 9/16” H
2/3 Vertical
4 11/16” W x 9 9/16” H
1/2 Horizontal
7 1/8” W x 4 11/16” H
1/3 Square
4 11/16” W x 4 11/16” H
1/3 Vertical
2 1/4” W x 9 9/16” H
TRIMBLEED-
8 3/8” x 10 3/4”
8 5/8” x 11”
5 1/4” x 103/4”
5 3/8” x 11”
8 3/8” x 5 3/8”
8 5/8” x 5 3/8”
5 1/4” x 5 3/8”
5 3/8” x 5 5/8”
2 7/8” x 10 3/4”
3” x 11”
TRIMBLEED-
2-Page Spread
16 3/4” x 10 3/4”
17” x 11”
DMAGS SPECIFICATIONS:
DMAGS ads will utilize the same
file as supplied for print. Internet links
listed in the ad will be activated in the
DMAGS edition.
NOTE: For all bleed ads, please keep
non-bleed images and text 1/4” from the trim.
NON-BLEED Ad Sizes for General Store
s
To include additional linking for an ad,
simply supply a separate PDF file for
“DMAGS” and add all special links
to the PDF by either adding comments
to the PDF or by embedding links
directly in the PDF ad file.
Supply both your print and DMAGS
ad files if you want enhanced features in the DMAGS edition. Label
your ad files accordingly “Print” and
“DMAGS”.
1/3 Square
1/3 Vertical
11
11
4 /16” W x 4 /16” H 2 1/4” W x 9 9/16” H
1/6 Horizontal
1/6 Vertical
1/12 Square
11
1
1
11
4 /16” W x 2 /4” H 2 /4” W x 4 /16” H 2 1/4” W x 2 1/4” H
Advertising file format/basic requirements
s
Paisano Publications, LLC utilizes a 100% digital workflow, therefore,
ad materials are accepted in digital format only.
Please submit your ad in a “flat file” format. To ensure the ad will reproduce as you intended,
follow these guidelines:
• Create ad in professional layout or drawing program such as: Quark, Illustrator,
Photoshop or InDesign
• CMYK format (no RGB images)
• 300dpi minimum (ad and all images within the ad must be 300dpi)
• Do not use TrueType fonts
• Flat file format preferred: PDF/X1 • Also accepted: Press quality
(high resolution) PDF, TIFF, and JPG
• All ads must be submitted with a FINAL HARD COPY PROOF.
Send ads to Tammy Porter
Email: TPorter@paisanopub.com
FTP site: ftp://ftp.easyriders.net (or ftp://64.60.102.61)
Login: advertiser
Password: paisano
For video features follow
these specifications:
For links to videos posted online
(YouTube, Vimeo, web-hosted), please
supply the complete URL weblinks
when you supply your ad files.
For submitted video files, please upload
to www.dropbox.com <http://www.
dropbox.com/> : username: buzzmarketingandentertainment@gmail.com
password: kroll123.
Please follow with an email to:
TPorter@paisanopub.com and
Tucker@TK3Agency.com
Include in the email the name of the
video file, advertiser name and contact
information.
Please note that multiple
videos per ad are accepted.
Please notify Tammy Porter once the ad has been downloaded: (TIP - problem w/
the FTP? Under your Internet Options/Properties, make sure “passive” transfer setting is turned OFF) Web: Hightail.com
If you have any questions regarding the submission of your ad material or deadlines, please
contact Tammy Porter @ 818-889-8740, Ext. 1265 or email Tammy at: TPorter@paisanopub.com
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RATED
R
RATED
G
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2016 General Store Advertising Rates
Reach readers while they are actively looking for products and services
to purchase. The General Store special advertising section is designed
for motorcycle-related accessories and ads are subject to the Publisher’s
approval. Sizes are limited, rates are net, and ads do not contribute to
combination discounts.
Black & White Rates
1
3x
⁄12
6x
12x
page................................ 270..........................265......................250
6 page................................ 450..........................440......................415
3 page................................ 760..........................745......................700
Four Color Rates
3x
6x
12x
6 page................................ 600......................... 590......................555
3 page............................. 1,010......................... 990......................935
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2016 Special Event Advertising Rates
Easyriders reaches active riders who love to attend bike shows and rallys.
Draw them to your event with an ad in this special section. Be sure to give
them plenty of time to plan ahead. Ads are subject to Publisher’s approval.
Sizes are limited, rates are net, and ads do not contribute to frequency or
combination discounts.
Black & White Rates
1x
3x
6x
12x
3 page..................................780...............760................745..............700
2 page................................ 1,115............1,080.............1,060..........1,005
1 page..................................1,855............1,805.............1,765..........1,680
Four Color Rates
1x
3x
6x
12x
3 page...............................1,040.............1,010..............990..............935
2 page...............................1,485.............1,440.............1,410...........1,340
1 page................................2,475.............2,405.............2,350...........2,230
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Advertising Media Kit

Transcription

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