The Art of making it Happen
Transcription
The Art of making it Happen
Dear Customer, Welcome at the Ruitenberg stand here at the IBA 2015. Whether it is about on-the-go snacking, cleaner labels, or one-bite portions, by using our product solutions you will be able to create your own, individual offering the market is asking for. new Glaze HQ, an egg replacer easy soluble in water and “freeze store stable”, giving the product a nice brown color and a fantastic shine. Another example of that focus on functionality is our new “growing fillings”. These fillings grow during the baking process, resulting in a completely filled product without the commonly known gap. We are proud to be able to present to you these new product concepts that our sales representatives will explain to you in more detail. I want to invite you to come in, sit down and enjoy these new products while having a chat with a member of our team. One important aspect of our products is their functionality. In that sense I want to highlight our Axel Schijns Sales & Marketing Director This year’s motto – “the Art of Making it Happen” – reflects on what we are good at. We bring ingredients and know-how together and create new and innovative concepts and solutions. We are pleased to present to you a range of new products that are based on the latest food and consumer trends, enabling you to offer your customers what they are looking for. The Art of Making it Happen Suppose you have this great idea of a new type of snack. And suppose that you could use some help in producing or processing it. Or you would need support in deciding what kind of functionality your new snack should have. Then why don’t you come see us here at the IBA (Hall A4, booth 421) and discuss your specific question with one of our sales team members? They’ll be happy to advise. Or perhaps you’d prefer discussing a more technical issue with one of our application technologists. They’d love to look into solutions together with you. So do come and challenge us! Should you lack the time of stopping by during this IBA, you are always welcome to visit our technology center in Twello, the Netherlands, to discuss new concepts or test different applications. Our Art of Making it Happen means that we will assist you in enhancing your products. Each Ruitenberg concept or solution is characterized by its innovative, creative nature and will always be tested extensively. Alternatively, our technologists will come to your facility at your request, to investigate the best way of producing and/ or processing on site. They can help you achieve a tailor-made solution or concept that suits your needs best. This typically is the Ruitenberg way of making things happen: we want to make sure that our concepts and solutions work. So how may we help you? OUR MISSION Every day our passionate team is an inspiration to the food industry. We bring knowledge and ingredients together in creative solutions. Did you know... At your request we look for alternative ingredients to substitute additives or allergens to create clean label. For more information please contact our team. Tel: +31(0)571-270 000 Fax: +31(0)571-270 217 E-mail: info@ruitenberg.com Internet: www.ruitenberg.com Rudin® products RudinProducts are developed under the auspices of Ruitenberg Ingredients. They create added value through their innovative and high-quality properties. Rudin concepts are catalysts that allow you to make a product in the price/ quality combination you want. All of this is without compromising the culinary characteristics of your product. In the Ruitenberg technology center in Twello, the Netherlands, technologists and product developers are dedicated to the optimization of existing properties and the development of new concepts and tailor-made solutions. Our extensive and close relationships with our customers inspire us to create new and unique innovative solutions. Whether it is RudinFilling, RudinGlaze or RudinRapiDo, we offer a wide range of functional ingredients for the bakery industry. RUDIN® GLAZE There is no denying the human affinity for shining products. Shiny products on the shelves will be picked first. For that reason, bakers are making their products more attractive by using glazes on their products. In the bakery industry, the glazes are being used in a variety of applications, from finished baked products to bake-off products. In most cases eggs are being used to form a layer with shining and browning properties. One of the disadvantages of using eggs is the possible presence of bacteria within these eggs which could contaminate your production facility. To be able to offer you an alternative with excellent properties, our technical team has developed a new range of glazes called RudinGlaze. Substitution of eggs with our RudinGlaze will reduce possible bacterial contamination yet give you the shining and browning you desire. One of the biggest benefits of our new RudinGlaze HQ range is the fact that it could be used in a broader spectrum of bakery applications. The RudinGlaze HQ is suitable for baked pastry products as well as for a variety of confectio-nary products. Another benefit is the fact that our new range of glazes exist out of a building block which enables us to adapt the shining and browning properties to your requirements. RUITENBERG INGREDIENTS - BAKERY TECHNOLOGY Center Nowadays food producers are constantly in need of new products to meet fast changing consumer demands. Food technologists working at Ruitenberg source from an accumulation of know-how built over many years of experience in the food industry. Our Bakery Technology Center, based in Twello, is the perfect area for joint testing together with our customers. RUDIN® FILLING GRW Ruitenberg Ingredients offers a wide range of fillings for the industrial production of snack and convenience foods. A dedicated team of product developers and technologists work daily to create new concepts. The experience and knowledge gathered in developing bake and freeze-thaw stable fillings, has led our R&D team to the realisation that normally, after baking, an empty gap appears between the dough and the filling, especially in products like puff pastries and filled croissants. The new RudinFilling GRW has been developed to fill this gap. During baking, the filling is developing at the same time as the dough, and the volume achieved remains stable when done. Ruitenberg Ingredients’ products achieve added value through their innovative properties and high quality. Together with you we are able to adjust our RudinFilling GRW to obtain the desired filling taste and structure within your application. Our team of specialists can help you with working out new concepts. With this new solution you will be able to distinguish yourself from your competitors in the market. RUDIN® RAPIDO How do we meet the market’s demand for ‘light’ bread snacks that can be consumed warm on the go? Ruitenberg Ingredients brings a new dough concept range into the market: the RudinRapiDo range. This yeastless soft bread dough was conceived with both industrial bakeries and consumers in mind. RudinRapiDo is a snack dough that contains less fat than puff and Danish pastry. It is ideal to use in combination with one of our fillings. A smart combination of functional ingredients replaces the yeast and makes the dough rise during baking. Since no proofing is needed, the filled products can be produced continuously on an automated production line. Within our RudinRapiDo range, we have developed products suitable for sheeting lines and co-extrusion lines as well. OUR VISION We achieve a healthy balance between growth, continuity and independence. Did you know... At your request we look for alternative ingredients to substitute additives or allergens to create clean label. For more information please contact our team. Tel: +31(0)571-270 000 Fax: +31(0)571-270 217 E-mail: info@ruitenberg.com Internet: www.ruitenberg.com Profoundly a family business Dear IBA visitor, It feels good to be back at this year’s IBA! On behalf of my family I’d like to invite you all to come and visit our booth, to learn more about our Art of Making it Happen. You’ll experience our creativity and the magic of innovative ingredient combinations, leading to tailor-made solutions. The history of our family business goes back to 1938, when my grandfather Willem started a business in potato starch, laying the foundations for the family firm. In 1967, his eldest son (my father) Cornelis took over and expanded the business, looking for diversification and new opportunities in the meat, bakery and confectionary industry. Basically, he introduced innovation as main ingredient. At Ruitenberg, we have been developing creative solutions for our clients ever since. Two years ago, Ruitenberg celebrated its 75th anniversary, a remarkable milestone. Today, my siblings and I keep the flag flying. We continue to be involved in Ruitenberg as a family, in our own modest way and with great pride. We fully support the corporate vision, while pursuing the core values of our family: we help one another, we aim for the long term (continuity), we work on the basis of trust and we strongly believe in independence. Sales Team Elsowina Ruitenberg Family Ambassador Quality A large part of our products are sold outside of the Netherlands. The following members of our team have extensive experience in the bakery industry and are ready to help you in your region: Axel Schijns Sales & Marketing Director T +31 6 21847763 Jaco van Harten Sales & Marketing Bakery - Manager T +31 6 31655991 Natasja Huisman Account Manager International T +31 6 25080752 Nikica Rajic Sales Technician Central & Eastern Europe T +38 5 912227891 Sasho Uzunchev Sales Representative Central & Eastern Europe T +31 6 51877359 Chiara Bonsignorio Account Manager Italy T +39 3 473658207 Elitsa Sotirova Sales Representative Central & Eastern Europe T +35 9 877949577 Naturally, we’d like to show you our Art of Making it Happen, our way of offering you a wide range of possible applications and solutions. It’s up to you to decide which one would suit you best. Anyway, feel free to join our business family members. Ruitenberg Ingredients feels very strongly about quality and has been HACCP and BRC certified since May 2004. All our employees are committed to the quality of the products and services we provide. Contact details The Ruitenberg Ingredients headquarters and technology centers are located in Twello, the Netherlands. We work from our sales offices in France, Spain, Italy, Poland and the US to serve our customers worldwide. In the other countries we work with renowned distributors. Ruitenberg Ingredients Griftstraat 8 7391 TM TWELLO The Netherlands Tel +31 571 270 000 Fax +31 571 270 217 Emailinfo@ruitenberg.com Internetwww.ruitenberg.com
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