The Mayfair Collection

The Mayfair Collection
Wauwatosa, Wisconsin
Mayfair Mall’s stylish, new neighbor
Presented by
HSA COMMERCIAL
REAL ESTATE
The Mayfair Collection
Wauwatosa, Wisconsin
SECTION 1
PROJECT
INFORMATION
Wauwatosa, Wisconsin
Overview
The Mayfair Collection
OVERVIEW
The Mayfair Collection is an exciting, new mixed-use retail, residential and office development in Wauwatosa,
Wisconsin. Located approximately four miles west of downtown Milwaukee, The Mayfair Collection is
centrally located within Metro Milwaukee and highly-accessible with direct access to US Highway 45 and
close proximity to Interstate 94.
LOCATION
»» Intersection of Highway 45 (Zoo Freeway) and Burleigh Street
»» Wauwatosa, Wisconsin (Milwaukee County)
»» Near the prestigious Blue Mound Country Club, host to previous PGA© events
»» 2 miles from the 175-acre Milwaukee County Medical Research Park
QUICK FACTS
»» Phase I - approximately 266,000 square feet of retail space
»» 250,000+ households with an average income of $75,000+ within a 45-minute drive
»» Centrally located within Metro Milwaukee’s 7-county area
»» Direct visibility from Highway 45’s 141,000 vehicles per day
»» Within a 5 minute drive of world HQ for Briggs-Stratton and Harley Davidson
»» Located 2 blocks north of Mayfair Mall, Wisconsin’s premier regional mall
PROJECT DEVELOPER
Development and leasing:
HSA Commercial Real Estate
233 S Wacker Drive, Suite 350
Chicago, IL 60606
p. 312.332.3555
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The mayfair collection
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Wauwatosa, Wisconsin
The Mayfair Collection
45
Macy’s
Boston Store
Crate + Barrel
Cheesecake Factory
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th
PD
00 V
139,0
Mayfair Mall
Ave
AERIAL
4
B
The Mayfair Collection
BURLEIGH ST
Wauwatosa, Wisconsin
N
Retail I
42,900 SF
Retail H
30,600 SF
Retail E
Retail G
46,000 SF
24,200 SF
HWY 45
141,000 VPD
MERCHANDISE PLAN
(PROPOSED)
Retail D
18,200 SF
Retail C Retail B Retail A
15,100 SF
11,000 SF 10,500 SF
Wauwatosa, Wisconsin
N
Site Plan
The Mayfair Collection
Highway 45
141,000 VPD
Burleigh Street
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The mayfair collection
I
Wauwatosa, Wisconsin
The Mayfair Collection
PARTIAL PLAN & ELEVATION:
RETAIL SPACES H+I
7
The mayfair collection
Wauwatosa, Wisconsin
The Mayfair Collection
PARTIAL PLAN & ELEVATION:
RETAIL SPACES F+G
8
The mayfair collection
Wauwatosa, Wisconsin
The Mayfair Collection
PARTIAL PLAN & ELEVATION:
RETAIL SPACES D+E
9
The mayfair collection
Wauwatosa, Wisconsin
The Mayfair Collection
PARTIAL PLAN & ELEVATION:
RETAIL SPACES A-C
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The Mayfair Collection
Wauwatosa, Wisconsin
SECTION 2
PRODUCTIVITY
Wauwatosa, Wisconsin
MAYFAIR MALL
Located just two blocks south of The Mayfair Collection, Mayfair Mall is one of America’s most productive
shopping centers, with average sales of $536 PSF. Its success comes as a result of its regional location, making
it a central shopping destination for Metro Milwaukee’s affluent communities. With easy access to both Highway
45 and I-94, Mayfair Mall is a short drive from anywhere in and around Milwaukee.
Its overwhelming success attracted a new and vibrant tenant list that necessitated a massive expansion in 2001.
Now, at over 1.1M square feet, Mayfair Mall is the largest mixed-use shopping center in the state and a strong
fixture on America’s retail landscape.
Productivity
The Mayfair Collection
PARTIAL TENANT LIST
Abercrombie + Fitch
Ann Taylor
Apple Store
Banana Republic
Barnes and Noble
Boston Store (anchor)
The Cheesecake Factory
Coach
Crate + Barrel
Forever 21
Gap
Hollister
J. Crew
Macy’s (anchor)
Maggiano’s
McCormick & Schmick’s
P.F. Chang’s
Pottery Barn
Restoration Hardware
Swarovski’s
Williams-Sonoma
(180+ tenants total)
PRODUCTIVITY
SHOPPING CENTER
National Average
Regional Average (North Central)
Mayfair Mall
SALES PER SQURE FOOT
363
315
536
Data provided by Directory of Major Malls.
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The Mayfair Collection
Wauwatosa, Wisconsin
SECTION 3
REGIONALITY
Wauwatosa, Wisconsin
METRO MILWAUKEE MALLS
AND LIFESTYLE CENTERS
Unlike other local shopping centers, The Mayfair Collection’s easy access to highways and central
geographic location allows it to attract visitors from the entire Metro Milwaukee area and beyond.
Regionality
The Mayfair Collection
43
45
Bayshore Town Center
Glendale, WI
LAKE
MICHIGAN
Mayfair Collection
94
Brookfield Square
Brookfield, WI
Wauwatosa, WI
Mayfair Mall
Wauwatosa, WI
18
894
Southridge Mall
Greenfield, WI
43
94
Base map provided by Regis. Locations are approximate.
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The Mayfair Collection
Wauwatosa Map
1
Wauwatosa, Wisconsin
Harley
Davidson
HQ
2
Capitol Dr
3
North
SITE
5
Burleigh St
Mayfair Rd
124th St
4
141,0
00 VP
D
Briggs &
Stratton
HQ
Golf Course
Golf Course
7
6
8
10
11
13
9
12
Mayfair
Mall
North Ave
14
45
Milwaukee County
Grounds
Watertown Plank Rd
Milwaukee County
Research Park
Milwaukee Regional
Medical Center
Bluemound Rd
94
Legend
About Mayfair Mall
1. REI
8. Barnes & Noble
2. Home Depot
9. Best Buy
3. Target
10.Crate + Barrel
4. Lowe’s
11.Boston Store
5. JC Penney Furniture Outlet
12.The Cheesecake Factory
6. Macy’s
13.Kohl’s
7. McCormick & Schmick’s
14.DSW Shoe Outlet
»» 1.1M sf mixed-use shopping center
»» Averages sales of $536 PSF
»» Anchored by Macy’s and Boston Store
About Milwaukee County Research Park
»» 175 acres of county property
»» Home to over 70 high-tech companies
»» Major tenants include United Healthcare,
Alterra, and GE Healthcare
Locations are approximate.
Milwaukee
County
Zoo
The Mayfair Collection
Wauwatosa, Wisconsin
SECTION 4
EXCLUSIVITY
Wauwatosa, Wisconsin
REGIONAL AFFLUENCE
Since Milwaukee’s affluent suburbs are not relegated to any particular side of the city, choosing a
central location like Mayfair is the only way with which to service all of them.
Exclusivity
The Mayfair Collection
45
45 minute
drive time
41
43
30 minute
drive time
Mequon
Bayside
River Hills
Merton
White Fish
Bay
Chenequa
94
LAKE MICHIGAN
Brookfield
94
Wind Point
North Bay
43
45
           
Map and demographic data provided by Regis Sites USA.
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Wauwatosa, Wisconsin
AFFLUENT AREAS
The Mayfair trade area is comprised of the wealthiest communities in Metro Milwaukee.
Community
Brookfield
White Fish Bay
Mequon
River Hills
Bayside
Chenequa
Merton
Wind Point
North Bay
Drive Time (mins)
Median HH Income
13
$76,225
24
$95,062
25
$90,733
25
$161,292
30
$88,982
31
$163,428
33
$78,937
40
$88,521
42
$97,943
Exclusivity
The Mayfair Collection
Source: Income data provided by Census.gov; Brookfield & White Fish Bay data from Milwaukee Economic Development
Council.
DRIVE TIME DEMOS
Demographic (Drive Time)
2009 Population
2009 Est. Households
2009 Est. HH earning $75,000 or More
2009 Est. Average HH Income
30-Minute
45-minute
1,563,701
587,954
220,350
$68,811
1,958,084
744,914
280,637
$68,274
Source: Regis Sites USA.
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The Mayfair Collection
Wauwatosa, Wisconsin
SECTION 5
CONTACT
Wauwatosa, Wisconsin
Project Information
contacts:
Contact
The Mayfair Collection
TIM BLUM
Executive Vice President, Retail
HSA Commercial Real Estate
p 312.683.7256
tblum@hsacommercial.com
DAVE KEADY
Senior Vice President, Retail
HSA Commercial Real Estate
p 312.683.7241
dkeady@hsacommercial.com
233 S Wacker Dr, Suite 350
Chicago, IL 60606
The information included is subject to verification and no liability for errors or omissions is assumed.
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