Chivas Bros Clean Up Toolkit

Transcription

Tackling litter with
Clean Up Scotland
A toolkit to provide you with
information, tips and resources
Keep Scotland Beautiful
Introduction
Keep Scotland Beautiful is the charity that campaigns, acts and educates on a range of local, national
and global environmental issues to change behaviour and improve the quality of people’s lives and
the places they care for. We are committed to making Scotland clean, green and more sustainable.
32 Scottish local authorities have already committed to
supporting the campaign. We are delighted to welcome
Chivas Brothers to this alliance and we look forward to
working with you to help you take action and be part of
the Clean Up Scotland movement.
Clean Up Scotland is our campaign building community
pride and working to make Scotland the cleanest
country in Europe. It was officially launched in
November 2012, after over 10 years of success with
the National Spring Clean campaign. Since it began,
over 580,000 volunteers have taken part in Clean Ups
to remove over 5,800 tonnes of litter across the country.
By supporting communities to actively tackle litter, we
are creating a network of individuals working to make
Scotland’s environment better for everyone.
We hope that, following the ‘Responsib’ALL Day of
Action’, you may feel inspired to take action in your local
community. We have developed this toolkit to guide
you through all the information, tips and resources you
may need to make your contribution to the Clean Up
Scotland campaign. It draws on our expertise around
littering issues and behaviours, as well as outlining how
you can get involved, be part of the solution and help to
make Scotland cleaner, greener and more sustainable.
We also coordinate the national alliance of supporters
for Clean Up Scotland, including politicians and
government, small and large businesses, public bodies
and charities. Organisations such as VisitScotland,
McDonald’s, AG Barr, Historic Scotland, BT, Scottish
Water, SSE, Wrigley, The Scottish Government and all
We are delighted to be working with Chivas Brothers colleagues at the Paisley and West
Dunbartonshire sites to lead and support the ‘Responsib’ALL Day of Action’. By bringing
together and connecting people with their local environment through engaging activities
such as the #2MinuteCleanUp, we hope to inspire people to make a difference to the places
they care about. We look forward to working with Chivas Brothers and hope everyone
enjoys the day of action.
Derek Robertson, Chief Executive of Keep Scotland Beautiful
www.keepscotlandbeautiful.org
2
Chivas Brothers tackling litter
Contents
Why Clean Up?
4
Litter facts
5
Understanding littering behaviours
6
Clean Up - be part of the solution
7
What you can do?
8
Take our pledge
9
Pick up one a day
9
Carry out a #2MinuteCleanUp
9
Organise and register a Clean Up
10
Join an existing Clean Up
10
National and international links
11
How to organise a successful Clean Up
12
Organiser checklist
13
Litter Pick Plus: make your Clean Ups more successful
15
Communicating your anti-littering message
18
Case studies
22
Useful links, further information and contacts
23
3
Why Clean Up?
Scotland has a litter problem. Take a
look the next time you walk outside
- you will see it. Cigarette butts,
takeaway wrappers, crisp bags,
cans and cartons, newspapers, ATM
slips, chewing gum. You name it, and
it’s on our streets and motorways,
in our parks and our lochs, up our
mountains and on our beaches.
4
Litter facts
It costs Scotland over £1m a week to deal with
litter.*
Overall, a conservative estimate for the value
people in Scotland would place on a litter free
environment would be at least £73m.*
Littering is illegal and carries a minimum £80 fine.
How much litter?
250 million easily visible items are dropped in
Scotland every year.**
50 tonnes of litter are collected from the roadsides
of Scottish motorways every month.**
A national recording programme found litter in 72%
of the sites it visited.**
Who’s doing it?
A staggering 46% of people in Scotland admit
that they drop litter. And 71% of people have seen
someone else drop litter.***
63% of 45 to 54 year olds admitted to littering.
So, despite teenagers and children being
perceived as the main litter louts actually all age
groups are responsible for the state of our streets
and open spaces.***
What do people think?
47% were offended by litter when it was found in
their own neighbourhoods or on beaches, with
45% being bothered by littered parks. But in
places people had a low engagement with, such as
business and retail parks, they weren’t nearly so
bothered about seeing litter.***
The top five litter items that people were most
bothered about were identified (in order of priority)
as dog fouling, chewing gum, food and drink
packaging, fast food packaging and left-overs, and
needles and plasters.***
For further information, please visit
www.keepscotlandbeautiful.org/litter
* Zero Waste Scotland - The Cost of Litter.
** Keep Scotland Beautiful Local Environmental Audit and Management System (LEAMS) data.
*** Internal YouGov survey - Public Attitudes Towards Litter and Littering. A Scotland Research Proposal.
5
Understanding littering
behaviours
The Clean Up Scotland campaign aims to challenge communities’ relationship with litter and
ultimately to prevent littering behaviour. Like any behaviour, littering is influenced by a complex mix
of factors which can be understood using the Scottish Government’s Individual, Social and Material
model (ISM).1
Individual factors around litter can include bad habits,
the belief that their litter is small and insignificant, lack
of knowledge around the impacts of litter, or the belief
that the problem is too big to tackle.
The Clean Up activities outlined in this toolkit are a
potent part of this mix and you can make them even
more successful by keeping the ISM factors in mind.
Social factors around litter can include a social
norm where littering is simply accepted or expected,
community leaders not placing priority on the local
environment, or the lack of social networks that
encourage environmentally responsible behaviours.
Infrastructure
Technologies
Rules &
Regulations
Objects
Tastes
Norms
Material factors around litter can include lack of bins
or recycling facilities in the community, lack of funds
or resources to empty bins, insufficient technologies
to correctly sort and process recycling locally or a
perceived lack of time to devote to waste reduction.
Institutions
Meanings
Emotions
Opinion
Leaders
Agency
Skills
Habit
INDIVIDUAL
SOCIAL
MATERIAL
www.gov.scot/Resource/0042/00423436.pdf
Values, Beliefs,
Attitudes
Costs & Benefits
In order to successfully address littering it is important
to consider factors from across these three levels of
influence. This may include a combination of community
groups and organisations actively reinforcing proenvironmental social norms, infrastructure providing
support to tackle litter, and individuals’ attitudes and
behaviour matching this.
1
Time &
Schedules
Roles &
Identity
6
Networks &
Relationships
Clean Up - be part
of the solution
Research has shown that litter breeds litter, and people are generally less likely to drop litter in
an area that is clean2. The first and most effective method of prevention, therefore, is setting the
example in your community by organising or taking part in a Clean Up. Not only will this kick start
the reduction of litter in your community, it also gives other people the perception that the area is
well cared for. The ‘broken window’3 hypothesis and research asserts that clean and cared for areas
are also likely to have lower levels of other incivilities - such as graffiti – and reduce locals’ anxiety
about other criminal behaviour3,4. The benefits therefore can be truly far-reaching.
Monck, G.: ‘Strengthening communities by reducing litter’, in Litter – making a difference. How can we make the country cleaner by Keep Britain Tidy (2013),
37-40
Keep Britain Tidy: Broken Windows in the Big Brother House (2003)
4
Ellaway, A., Morris, G., Curtice, J., Robertson, C., Allardice, G. and Robertson, R.: ‘Associations between health and different kinds of environmental incivility: a
Scotland wide study’. Public Health (2009), 123, 708-713
2
3
7
What you can do?
There are many ways that you can
get involved and contribute to the
Clean Up Scotland campaign.
8
1. Take our pledge5 to be part of the solution.
Strengthen our movement and commit yourself to
helping make a difference. That is the first step.
3. #2MinuteCleanUp7
It takes only 2 minutes to make a big difference to how
clean an area is. Take a bag out with you (and maybe
some rubber gloves) and tackle a spot by bagging all
the rubbish you can see. You can then bin or recycle
this en-route or at home.
2. One a day
Next time you are out, pick up one piece of litter from
your route. On dog walks, at the bus stop or on the
way to the shops; if you try to make this a habit, you will
quickly see your regularly travelled routes becoming
cleaner. When someone takes notice, explain to
them what you are doing and encourage them to
make picking up one thing a habit too. An Edinburgh
group called People Against Litter6 have been doing
exactly this since 2003 and by word of mouth alone
over 1,000 people have committed to regularly picking
litter along local routes.
On average, a black bin bag of rubbish contains 133
separate items, which spread out along a pavement
would cover over 100m. Take a friend along for a
#2MinuteCleanUp and you will soon find you have
got the equivalent of a black bin bag full between you,
which is 100m cleaned for you and others to enjoy.
You can also order our special hi-vis tabards
and #2MinuteCleanUp bags for free to help raise
awareness of the initiative (see page 24).
You have got the power to make these places nice again.
Not yours? You can still pick it up and bin it, and make our environment a bit nicer for everyone.
5
6
7
www.keepscotlandbeautiful.org/pledge
www.peopleagainstlitter.org
www.keepscotlandbeautiful.org/2minutecleanup
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4. Organise and register a Clean Up8
By organising a Clean Up you will be setting the example for others in your community and showing them that it
really is possible to make a difference. By wearing the bright recycled tabards we are able to supply, your group
will also be providing others with a behavioural ‘nudge’, reminding people that littering will not be tolerated by the
community. It is really easy to register your Clean Up with us and to get advice and resources to make it a great
success. There is lots of useful information on the Clean Up Scotland pages of our website, but the community
projects team are always happy to answer any of your queries by phone or email (contact details are at the end of
this toolkit).
We also offer costumes for hire9 to add a bit of fun to
your Clean Up event.
The Clean Up kit supplied by us to registered Clean
Up events.
5. Join an existing Clean Up10
If you don’t want to organise an event of your own, there may well be a litter pick going on somewhere close by that
could use your help. Our events map displays all open events registered in a given area. Simply contact the event
organiser to take part.
For more information about what you can do visit www.keepscotlandbeautiful.org/cleanupgetinvolved
8
9
www.keepscotlandbeautiful.org/register
www.keepscotlandbeautiful.org/local-environmental-quality/clean-up-scotland/get-involved/costume-and-handicart-hire-and-care/
www.keepscotlandbeautiful.org/local-environmental-quality/clean-up-scotland/events/
10
10
National and international links
In the springtime, your Clean Up event can contribute to broader national and European campaigns.
The Clean Up Scotland Spring Clean is a national event that runs in April and May to get the country looking extra
beautiful for the summer. Groups registered for this can sign up to receive treats supplied by a local branch of our
partner, Greggs, on the day.
Lets Clean Up Europe is a Europe-wide campaign
that runs annually in May, which we coordinate in
Scotland.
By registering Clean Up events with us during these
dates you can contribute to both campaigns and help
change behaviour. We can support and promote your
activities in order to maximise their impact, and our
campaign statistics are used in many ways to promote
how much the people of Scotland care about our
environment, helping to shape strategy and policy.
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How to organise a successful
Clean Up
When organising a Clean Up be sure to consider:
W
hat equipment you will need and in what quantity.
T
ravel to and from your site.
W
hat help you will need and who can provide it.
W
hat permissions you will need - if any.
A
ny potential risks and hazards.
H
ow you will dispose of the litter collected.
H
ow to spread the word and make your event a success.
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Chivas Brothers tackle litter
Organiser checklist
You may find the following tips from our Clean Up Information Pack11 helpful:
First steps
Mapping
ecide on a date and location for your Clean Up.
D
A
sk permission from the landowner or local authority
responsible for the land you want to clean up.
Register your event with Clean Up Scotland,
specifying the size of Clean Up kit you will require.
Recruit volunteers. You may wish to make a list of
their contact details so you can update everyone on
the meeting time and place, and advise them about
appropriate clothing e.g. sturdy footwear and warm,
waterproof clothing.
A
sk your local authority if it can provide litter picking
equipment and remove litter from the site once you
have collected it. Please refer to the local authority
contact section in the Clean Up Information Pack11
for more details.
Carry out a risk assessment of the site to identify
potential hazards – please see our ‘guide to staying
safe’ in the Clean Up Information Pack11.
Contact the local press to let them know about your
event – please see our ‘press release templates’ in
the Clean Up Information Pack11.
11
You may find it helpful to sketch a map of the site,
marking identifiable landmarks and useful facilities, as
well as:
Proposed litter-picking routes
Potential hazards
Litter drop-off/collection points
Nearest toilets and hand-washing facilities
Shelter if weather turns bad
Car parks
Recommended equipment
In addition to the Clean Up kit, which will be sent once
you register, you might want to consider the nature
of the site and type of litter you will be dealing with.
Please check if your local authority can provide:
Litter-pickers
Protective gloves
A
dditional bin bags
Wheelbarrows
Rakes or shovels
A
safe container (e.g. biscuit tin) for sharp objects
First aid kit
A
nti-bacterial wipes or hand-washing gel
A
skip
www.keepscotlandbeautiful.org/media/846814/clean-up-info-pack-2016_v5.pdf
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At the event
Recycling
On the day of the event, be prepared and:
Check that everyone you are expecting is present.
Brief participants on how to stay safe during the
event.
Let them know where litter drop off points are for
bags full of litter, and where and when to meet up
again when you are finished.
Distribute equipment with instructions on how to use
it safely.
Most importantly – have a fun and safe event.
During your Clean Up event, please consider
recycling the waste you collect. Depending on your
local authority area, a variety of materials can be
recycled and manufactured into new products.
Please contact your local authority to enquire about
what you can recycle during your Clean Up. You
can find a list of local authority contacts in our Clean
Up information pack.
Reusing
After the event
If you ordered tabards when registering your event
with Clean Up Scotland, please remember to reuse
them at future events where possible. The tabards
are designed for reuse, but once they reach the end
of their life, they can be easily recycled alongside
your plastic bags.
After the event, remember to:
Thank everyone involved.
Complete a press release and send it to your local
newspaper.
Consider telling people you have cleaned up an
area with one of our specially designed posters –
please see our library12 for posters you can print
and remember to ask permission before displaying
them.
Complete a feedback form13 online.
12
13
Please note that we are currently developing a long
term solution to using plastic tabards.
www.surveymonkey.com/r/CleanUpScotlandfeedback
14
Litter Pick Plus
Adding value to your Clean Ups to make them even more successful
Once you’ve organised a Clean Up you may be looking for ways to make it even more impactful
on the day, or wondering what to do with an area once it has been cleaned. We also know that
sometimes it can be disheartening to organise a Clean Up and have a lower turn out than expected,
or to feel like you are repeatedly cleaning an area but are not having a long term impact.
children to come along in fancy dress as pollinating
insects. Having a clear idea will allow you to
communicate your ‘plus’ activities effectively to get
others interested. We’ve got more suggestions of
longer term outcomes in our campaigns section of this
document.
We have brought together some ideas here on how to
add other activities to your Clean Up to start tackling
these common problems. Not only will these ideas
make your Clean Up more varied, they have the
potential to attract new members of the community
to join in. By doing this, you will raise the topic of
litter with new audiences and encourage them to help
keep the local environment clean too, so beginning to
challenge the wider community’s perception of litter.
Before your Clean Up:
Plan
Come up with an action plan of what exactly you
would like to achieve by doing a Clean Up. Simply,
this might be that you have a particular area you want
to tackle, a local activity you want to time it around or
an ambitious target of the amount of litter you want to
remove. However, you can also use a Clean Up as an
instigator for further community projects.
For example, you might have an interest in improving
the biodiversity of the local environment and by
collecting ideas around this, it could lead to added
activities you would like to see during your Clean Up.
You might be able to use the Clean Up as a survey of
best places to plant wildflowers, or encourage local
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During your Clean Up:
Network
If you have noticed a problem with litter in your
community, someone else is guaranteed to have the
same concerns. Work out who might be a stakeholder
in the Clean Up and get in touch with them - it might be
that you are able to share resources and responsibility
for the Clean Up. But, perhaps more importantly, by
gathering other locals’ opinions and ideas you will
begin building up a network of people who are invested
in and engaged with the campaign. This will raise the
awareness of the litter problem to a wider audience
and begin to change the community’s attitude and
behaviour towards litter.
Have fun
Games, quizzes and competitions all help to make
the Clean Up more enjoyable for the participants.
You could design a litter related quiz that participants
can work on together as they do the Clean Up, and
if you have been successful with sponsorship from
local businesses, give winners little prizes, which
could be offered to competition winners as well. You
could give prizes for the most random piece of litter,
the person collecting the most litter or the person
who has separated all of their litter into recycling.
Litter can be used to create temporary art murals
which can be photographed and used in the future
of your campaign. The Clean Up should be fun and
memorable; the better the participants’ experience the
more likely they are to take part in Clean Ups in the
future, share anecdotes with others to inspire them,
and to remember the Clean Up the next time they
might be tempted to litter.
Some obvious groups to contact might be local ‘friends
of’ or environmental interest groups, Girl Guides /
Scouts and the Boy’s Brigade, schools or religious
communities in the area. However, there are bound
to be others you might not think of initially: sports
and fitness teams who use the local greenspace for
training or local craft groups who might be able to
upcycle the litter you collect.
Survey and consult
Surveying the amount and types of litter that you
collect provides valuable information and you
could ask the local school to design and carry out
local environmental quality surveys. Having this
knowledge might enable you to further your campaign
with targeted campaigns; for example, you might find
that you are repeatedly finding litter from a certain
takeaway, or that litter collects in a particular spot.
You could then decide which one is the priority and
focus your actions upon that area. Additionally, you
could feed into national databases such as the Nurdle
Hunt15 to share your learning to a wider audience.
Support
When you decide who will be stakeholders in your
Clean Up, you will find some of these might be local
authorities, businesses or charities. All of these groups
might be able to provide you with support and further
develop your network of partnerships in the community
working to tackle litter. Your local council will be able
to let you know of other local initiatives, provide you
with litter-pickers and coordinate removing the litter
you collect. If you want to know who to contact in
your council, we have collated a list in our Clean Up
Scotland toolkit14, which is in the library on our website.
Perhaps the most vital thing to do during a Clean
Up is to talk to your participants and find out their
opinions about litter. By consulting with other local
people, you will be able to provide context to any
further campaigns you might run and be able to target
prevention initiatives to those who are perceived as
causing the most litter. This can be done informally,
through a chat over a cup of tea at the end of the
day, or you could create opportunities for people to
vote with their litter: set out different areas as multiple
choice options and by placing their bags of litter in that
area they vote for that option. Whichever way you do
it, having community members actively working in the
local environment will spark discussions on what they
would like to see the area develop into and by sharing
their thoughts they will feel valued and invest in the
campaign and future related initiatives.
By reaching out to local businesses, you might be able
gain sponsorship from them to support your Clean Up
and engage them with the larger litter campaign you
develop. Both local and national charities might be able
to support you with resources, or even with an ‘expert’
member of staff - in the above biodiversity themed
Clean Up, you might be able to get someone from an
environmental charity to give informal education whilst
the Clean Up is taking place, for example.
14
15
www.nurdlehunt.org.uk/
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After your Clean Up:
Take further action and make your Clean Up into a
long term campaign
This is easier than you think, and you have already
done the difficult part by getting the campaign off the
ground and running by holding a successful Clean Up.
By taking the time to listen to what other local people
would like to see in the newly cleaned area, you are
already bound to have loads of ideas of how you’d like
to see your litter prevention campaign develop.
Reuse and recycle
If you can incorporate ideas around reducing waste
and reusing items before discarding them, you are
beginning to get people to think about actions that
might lead to litter, and minimize the amount they throw
away. Encouraging your participants to separate the
litter into recycling will get them to consider what they
can recycle at home or at work and is beneficial for
your local authority as they will have to take less to
landfill. Other creative ways of upcycling your litter
might feed into future campaigns: could broken
buckets, containers or tyres be turned into planters to
brighten up the area after the Clean Up? Are there
any pieces of wood that you could upcycle into DIY
litter pickers for your next Clean Up? Or could you
use the litter to create a temporary mural which you
could photograph and share on social media?
Visit the Litter Pick Plus Toolkit for more information:
www.keepscotlandbeautiful.org/litterpickplus
Keep the momentum going
The Clean Up was the first step in raising the issue of
litter in the community’s mind. To work toward longer
term behaviour change, try to keep the momentum
going by sharing stories and pictures on social media,
local blogs and newspapers and with us. You may
want to display posters in the area to let people know
that the area was cleaned by volunteers and to offer
contact details so they can get involved. Before
displaying posters, please make sure you gain
permission and take care not to flypost.
It is likely you already have some ideas of how to do
this but the section on communicating about litter
brings together some ideas, resources and top tips to
ensure that your messaging is relevant and targeted
to your community.
17
Communicating your antilittering message
The success you will have in engaging others with the issue of littering in your community is
dependent on how you communicate your campaign. Good communications will motivate, inspire
and educate others about litter and is the first step in taking your Clean Up to the wider community.
Having accessible communications can encourage the public to consider their behaviour and how
they might be able to change it.
Top tips
There are a variety of ways to communicate about
littering: through posters and social media, contacting
local reporters and newspapers, talking to other
community groups and by approaching your local
authority, local businesses and charities for support
and guidance.
Whichever channel you choose to use, try to keep all
of the key details and contacts up to date as this will
be most people’s first port of call to find out more
information about your Clean Up or campaign. Set
aside time to respond to messages or comments.
People might need specific information, confirming a
meeting time for example, but engaging with people’s
comments shows that you value their input.
Whichever method you choose, you are likely to be
more effective if you ensure your communications
are specific to your environment and targeted at
your intended audience. Research has shown that
there are a variety of factors involved in littering;
including location, social situation and the knowledge
and perceptions of the individual. By directing your
messages across these themes, your communications
will resonate with your planned audience and bring the
message of litter home.
Facebook allows you to put lots of detail into each
post, create events and for you to have discussions.
You can use Facebook almost like a mini-website with
information about the wider local environment to put
your community actions into context, and to promote
your scheduled events. Find local groups, like their
pages and tag them in your posts, where relevant, to
spread your messages further.
Social media
Social media has changed the way that people
communicate and share information. It is a great tool
for engaging people with your Clean Up campaign
and for communicating how they can get involved.
Facebook, Twitter and Instagram are all tools that are
freely accessible to all and a great way of keeping
people up to date with community action.
Twitter is great for getting key messages out to lots
of people quickly and allows you to retweet and share
information easily, but is limited to 140 characters per
message. Tweets that contain #hashtags hit larger
audiences and are more likely to get retweeted, as are
tweets which have people or groups tagged in them.
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Keep Scotland Beautiful is social too: find us on Facebook facebook.com/CleanUpScotland and on Twitter
twitter.com/cleanupscotland @CleanUpScotland so we can share your stories.
Here are a few example Facebook posts and tweets that you could use within your local campaign:16
16
Figures for these messages from http://www.zerowastescotland.org.uk/sites/default/files/Scotland’s%20Litter%20Problem%20-%20Full%20Final%20Report.pdf
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you can do something
about this:
GRAB IT, BAG IT, BIN IT!
YOU CAN DO SOMETHING
ABOUT THIS:
DITCH THE DIRT
www.cleanupscotland.com
bin your butt
CHARITY
Posters
CHARITY
rare flowers or it has an interesting history. If you
can use this as part of your litter messaging, you are
contextualising the reasons not to litter and promoting
more responsible behaviours17.
Displaying posters in your community is a great way
of spreading your message to other local residents.
These could advertise Clean Ups, let people know
how to get involved, ask people to respect an area that
your volunteers have cleaned and raise understanding
of the issue of litter. It is important to make sure you
have the landowner’s permission to put up posters
and also have a date when you will remove them –
you don’t want one of your posters adding to the litter
problem.
Additionally, when posters are designed by people
from within the community it can reinforce the message
that the volunteers are local. This again strengthens
the message as it brings it closer to home. You could
consider running a poster competition for your local
school or youth group, asking them to design posters
which explain that the area has been cleaned and
why littering is unacceptable. Messages from young
people, such as ‘I play here, please don’t mess up my
environment’, provide nudges to influence behaviour
to reconsider littering.
Posters are most effective at preventing littering when
they are designed specifically for the community you
are in. There will be a reason why the area you have
decided to Clean Up is special; maybe there are
We have got a range of downloadable and editable posters to get you started. These are available in the library
section at www.keepscotlandbeautiful.org/cleanupscotland
17
Zero Waste Scotland, Context specific litter interventions: overview of materials (2015)
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Newspapers and local radio
Share your story with us
Sharing your story with wider media outlets, such
as local newspapers and radio stations, allows you
to reach new audiences and generate support for
your campaign. Many local newspapers will have a
contact form or address which you can send details
of your activities to. Local media may support you
by publishing a request for volunteer assistance
to help with your Clean Up, or you could request a
photographer to come along to capture before and
after images of the Clean Up, demonstrating the
impact of your campaign.
We want to spread the word and show everyone
what is achievable when normal people take action
against litter. By sharing your success stories with
us, we can make littering as anti-social as drink
driving and promote Scotland as a clean, green
and sustainable place for now and the future. The
Clean Up Scotland newsletter is distributed to all
local authority areas and reaches over 3000 people.
You can share your story with us by emailing
cleanup@keepscotlandbeautiful.org.
We also have a SurveyMonkey feedback form which
you can complete to give us your comments and
suggestions.
Developing partnerships by contacting
local groups, businesses and charities
This is available at:
www.surveymonkey.com/r/CleanUpScotlandfeedback
When planning your Clean Up, you might have
identified other community groups, businesses or
charities that you would like to engage with on your
campaign. We have drafted a letter which you might
find useful as a starting point for contacting them.
You can find press release and letter templates under
Information Packs in the Clean Up Scotland library
(see page 24).
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Case study
Cove in Bloom
Cove Community Council has organised annual litter picks, to improve their local environment, since
2007. Evolving into Cove in Bloom, the group continued to support our litter picking initiatives, and
entered the It’s Your Neighbourhood campaign, to continue to improve their local environment.
Cove in Bloom have made huge improvements to their local area and engaged with a variety of
different community members, improving horticultural standards, such as creating sustainable
community beds and hanging baskets, adopting areas of roadside, assisting the Scouts and Guides
to plant herbs and salad leaves at school and maintaining all these throughout the year.
Cove in Bloom now operates as a separate body from the community council and participates in the
competitive Beautiful Scotland campaign, which we run in partnership with the Royal Horticultural
Society.
22
Case study
Brighter Bothwell
Brighter Bothwell, a community group in South Lanarkshire, has carried out a number of litter picks
over the years in association with the Clean up Scotland campaign.
Brighter Bothwell’s motto is ‘Let’s just do it!’. If any of the volunteers from this local environment
group see things which need to be done to improve the cleanliness of their community – litter picking
or graffiti removal for example – they organise work parties to tackle them.
Their latest campaign on litter is ‘Bobby’s Boxes’. Using their mascot, Bobby Bothwell the dog, they
are raising awareness on the area’s dog fouling issue and are distributing poop bags, freely available
from South Lanarkshire Council, across the village in purpose built dispensers.
By keeping their campaigns fun and creative, Brighter Bothwell are changing the attitudes in their
village to encourage pride and responsible citizenship.
23
Information and resources
More information about Clean Up Scotland:
www.keepscotlandbeautiful.org/cleanupscotland
Take our pledge
www.keepscotlandbeautiful.org/pledge
Register a Clean Up event / Order a Clean Up kit
www.keepscotlandbeautiful.org/register
Order a #2MinuteCleanUp kit
www.keepscotlandbeautiful.org/2minutecleanup
Hire a costume
www.keepscotlandbeautiful.org/local-environmental-quality/clean-up-scotland/get-involved/costume-andhandicart-hire-and-care/
Find a Clean Up event near you
www.keepscotlandbeautiful.org/local-environmental-quality/clean-up-scotland/events/
Library
Downloadable posters and other campaign materials, as well as an archive of newsletters, reports information
packs:
www.keepscotlandbeautiful.org/local-environmental-quality/clean-up-scotland/library/
Clean Up Information Pack
Our ‘Guide to staying safe’, ‘Press release templates’ and a list of local authority contacts that might be useful when
organising a Clean Up:
Contact us
Email: cleanup@keepscotlandbeautiful.org
Facebook: facebook.com/CleanUpScotland
Twitter: twitter.com/cleanupscotland | @CleanUpScotland
24
Useful links
The Conservation Volunteers
Environmental volunteering opportunities and expert
project staff who work with local community projects.
Young Scot
Information, links and advice for young people
to encourage active citizenship and local youth
volunteering opportunities.
Community Resource Network
Scotland’s national community reduce, reuse
and repair charity where you can search for other
community projects in your area.
Scottish Council for Voluntary Organisations
Supporting, promoting and connecting third sector
groups across Scotland, including a database of
funding opportunities through Funding Scotland
SEPA
The Scottish Environment Protection Agency (SEPA)
is Scotland’s principal environmental regulator,
protecting and improving Scotland’s environment.
John Muir Trust
Scottish conservation charity dedicated to protecting
and enhancing wild places, who coordinate the John
Muir Award, which encourages people to connect
with, enjoy and care for wild places.
Dumb Dumpers
The fly-tipping reporting resource.
Royal Horticultural Society
Advice and suggestions of planting to green up your
area.
Scottish Wildlife Trust
Scotland’s conservation charity, able to offer guidance
on local wildlife and who might have a local group in
your area.
Changeworks
Inspiring and enabling action to reduce carbon, energy
and waste.
RSPB
National conservation charity with many wildlife based
initiatives and support documents you can use in your
campaign.
InspireAlba
A social enterprise providing development,
management, funding and evaluation support for the
community sector.
Greenspace Scotland
Provides
information
and
resources
about
greenspaces within and around urban settlements in
Scotland.
25
Finally,
keep in touch!
We really love hearing about what you have done in your community and what you
have got planned. Sharing stories inspires others and encourages us all to continue
working toward making our local environments cleaner for everyone to enjoy. We
also like to hear about your challenges too, as together we might be able to come
up with ideas and suggestions on how we might tackle them.
We are continuing to develop the materials and support we are able to provide, so
please get in touch with your thoughts, comments and suggestions to:
cleanup@keepscotlandbeautiful.org or on 01786 477197.
26
Notes
27
Keep Scotland Beautiful is the charity that
provides advice, support and training to others
to achieve clean and safe local environments
and to change behaviour. It’s part of our work
to make Scotland clean, green and more
sustainable.
T: 01786 471333 E: info@keepscotlandbeautiful.org
facebook.com/KSBScotland @KSBScotland
Keep Scotland Beautiful is a registered Scottish charity. Number SC030332.
© Copyright Keep Scotland Beautiful 2015. All rights reserved.

Chivas Bros Clean Up Toolkit

Transcription

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