THE NEXT DIMENSION

$2.50 | VOLUME 5 ISSUE 1
JANUARY/FEBRUARY 2015
VIVA
I am...
A Tou ch
of Tus can y
YOUR HAIR COLOUR IS OUR ONLY BUSINESS™
®
Have Your Salon
Featured on Pages of
InStyle
FIND OUT HOW INSIDE!
2015
ACADEMY CLASSES
ARE HERE!
TAKE FASHION FORWARD HAIR TO
THE NEXT DIMENSION
WHAT’S NEW
“Great Fashion. Great Food. Great Family. And a Whole Lot of FUN! That’s what makes up the personality of Aloxxi.”
-- George Schaeffer, CEO of Aloxxi International and Founder of OPI
Next Dimension IN
THE
COLOR IS HERE!
Create vibrant fashion highlights and beautfiul
shine, all in a fraction of the time, with Aloxxi’s
NEW DIMENSIONS Highlighting Colour.
DIMENSIONS
®
HIGHLIGHTING COLOUR
Offering 1-STEP LIFT & DEPOSIT on natural and
color treated hair, proprietary CDP Complex®
conditions hair while depositing and protecting
color. Available in Natural, Gold Ash, Intense
Copper, Intense Red and Violet Red, each
shade is infused with Illipe Butter to improve
manageability and provide superior shine while
anti-oxidant rich Sunflower Seed Extract helps
protect color from damaging UV rays.
Available in 5 Shades!
.44
JULIUS SEES-HAIR®
.0
MUCH ADO ABOUT ALOXXI®
.66
CUPID’S REVENGE®
.31
TEMPTATION ON THE TIBER®
.26
NAUGHTY IN NAPOLI®
Natural
Gold Ash
Intense Copper
Intense Red
Violet Red
EDUCATION
“Style is a way to say who you are without having to speak”
-- Rachel Zoe
GET THE
LOOK!
Color How To
Formula A:
DIMENSIONS .31 with 30 Volume
Formula B:
DIMENSIONS .0 with 30 Volume
Formula C:
TONES Clear with 7 Volume
Step 1:
Apply ColourPrime Pre-Color Treatment.
Step 2:
Secure the top and crown. Brick lay random
vertical slices through the crest line applying
Formula A to the mid-lengths, and then
smudge into Formula B on the ends.
Step 3:
Create a small triangle over right eye in the
front perimeter and place back-to-back slices
of Formula B. Smudge color at the base to
create softness. Balyage Formula B in the
front perimeter to softly frame face.
Step 4:
Develop then rinse thoroughly and apply
ColourLock Post-Color Finisher.
Step 5:
Glaze with Formula C. Develop then rinse
thoroughly and apply ColourLock Post-Color
Finisher.
COVER CREDITS
Color Personality: A Touch of Tuscany®
Hair: Marilyn Cole, Erin Nelson
& Peggy Wright
Makeup: Noel Nichols
Photographer: Dani Brubraker
Wardrobe: Lisa Peckham
ACADEMY
“The great thing about fashion is that it always looks forward”
-- Oscar de la Renta
A L OX X I • ACADE MY
2015 CLASSES
ARE HERE!
The Aloxxi Academy offers the chance to experience it all -from cut to style and, of course, today’s most inspiring color
techniques. Classes will be taught by our talented Artistic
Team and provide a platform to perfect your skills in an
intimate environment that caters to your personal needs.
SIGN UP TODAY FOR MARILYN COLE’S AND TERI DOUGHERTY’S WINTER ACADEMY CLASSES
Join Marilyn Cole in Los Angeles
EVOLUTION OF STYLE 2015
January 26th
Get ready to blow, set, curl, braid or bun, and GO!
In this hands-on seminar, hairdressers will not only
learn to create the latest in styling, but by focusing
on the fundamentals, hairdressers will acquire the
skills to create a roadmap for creating fashion
forward looks with staying power!
Join Teri Dougherty in New York
BLUEPRINT COLOR & CUT FOR SUCCESS 2015
February 16th
Successful hair cutting and coloring is all about the plan!
By designing a blueprint, preparing and executing each
technique in a timely way, hairdressers learn to work smarter,
making a big impact with less effort.
Mark your calendars!
Join Rocco in Los Angeles on March 16th and become
invigorated by his Inspirational Hairdressing class.
EDUCATION
CREATIVITY. DEFINED.
SPOTLIGHTS
“It's a new era in fashion - there are no rules. It's all about the
individual and personal style” -- Alexander McQueen
Want to know what colors the
SALON
SPOTLIGHT
ANDREA JORDAN SALON
in Frisco, TX?
At the Andrea Jordan Salon,
stylists strive to give clients beautiful,
healthy, manageable hair as well build
lasting relationships. They believe
communication is key and they take the
time to fully understand each individual
clients’ hair needs to ensure they leave
happy, because it is not just about doing
hair, it’s also about educating and
delivering a 5 star experience!
So we asked Salon Owner,
Andrea Gibson...
Col or Personal ity:
Why Aloxxi?
I love the Aloxxi consultation process.
It allows us to see what our clients
really desire and helps us be on the
same page, all while giving them
something fun and exciting to
remember about their experience in
our salon. They like being a part of the
process! And of course, the color
delivers vibrant and shiny results that
stay till they are back in my chair.
ROMAN
GODDESS
COLOR PERSONALITY
“I know what women want. They want to be beautiful.”
--Valentino Garavani
Want to Know Angel’s Color Personality?
WE ASKED ALOXXI’S REGIONAL EDUCATION & SALES MANAGER
ANGEL GONZALEZ
Favorite Aloxxi Product:
After the Working Day is Done:
Ultra Lightener is my go to of the moment.
Play with my dog, Hadaiah!
ITALIAN ICE®
Hottest Fashion Trend for the Season:
One Food I Can’t Live Without:
Client go-to Hairstyle :
Natural big sweaters and turtlenecks,
pumpkin colors and bobs with a little
shag in the front.
Pizza.
Big, voluminous, sexy hair.
Motto:
What I like to do for FUN?
"Do or Do Not. There is No Try." -- Yoda
I am a foodie. I love experimenting with new
foods. And of course going to the gym,
spending time with my family and rollerskating!
Celebrity Who Nails Her Color
Personality Right Now:
Jennifer Lopez
Color Personality: Ciao Bella
PROMOTIONS
JANUARY/FEBRUARY 2015
NEW!
DIMENSIONS
®
HIGHLIGHTING COLOUR
Create beautiful, vibrant fashion highlights in one step!
Available in 5 shades
SALON OPENER
Everything a salon needs to get started
•
•
•
•
•
•
•
•
•
•
•
4 Natural /.0, 2oz
4 Gold Ash / .31, 2oz
4 Intense Copper / .44, 2oz
4 Intense Red / .66, 2oz
4 Violet Red / .26, 2oz
1 H2O2 Creme Developer 40 Volume, 33.8oz/1L
1 ColourPrime Pre-Color Treatment, 10.1oz/300ml
1 ColourLock Post-Color Finisher, 16.9oz/500ml
Dimensions Swatch Book
Dimensions Paper Swatch Chart
Mirror Cling
SAVE
SALON VALUE: $212.50
SALON SAVINGS: 27%
SALON COST: $155.00
SAVE
25%
27%
TRIAL KIT
An excellent option for stores
& booth renters
1 Natural /.0, 2oz
1 Gold Ash / .31, 2oz
1 Intense Copper / .44, 2oz
1 Intense Red / .66, 2oz
1 Violet Red / .26, 2oz
1 H2O2 Creme Developer 40 Volume, 16.9oz/500ml
1 ColourPrime Pre-Color Treatment, 1.5oz/45ml
1 ColourLock Post-Color Finisher, 1.5oz/45ml
Dimensions Paper Swatch Chart
Technique Card
SALON VALUE: $53.30
SALON SAVINGS: 25%
SALON COST: $40.00
CONTROL WARMTH
SAVE
30%
Save on your purchase of Blue Developer 20 Volume,
33.8oz/1L and Blue LIGHTENER, 14.1oz/400g
SALON VALUE: $25.00
SALON SAVINGS: 30%
SALON COST: $17.50
SAVE
22%
STYLE + FINISH
Firm Hold Hairspray, 9.1oz/300ml and Working Hairspray, 9.1oz/300ml duo.
SALON VALUE: $18.00
SALON SAVINGS: 22%
SALON COST: $14.00
NEW TAKE HOME COLLECTIONS
Add a burst of personality to your shelves! These colorful kits are perfect for sampling, gifting or travel.
HYDRATING KIT CONTAINS:
Hydrating Shampoo, 1oz/45ml
Hydrating Conditioner, 1oz/45ml
Styling Cream, 1oz/30ml
Working Hairspray, 1.5oz/50ml
Aloxxi Cosmetic Bag
SALON COST: $12.00
VOLUMIZING KIT CONTAINS:
Volumizing Shampoo, 1oz/45ml
Volumizing Conditioner, 1oz/45ml
Styling Cream, 1oz/30ml
Firm Hold Hairspray, 1.5oz/50ml
Aloxxi Cosmetic Bag
SALON COST: $13.00
Prices Subject to Change Without Notice.
©2015 Aloxxi International • Los Angeles, CA • aloxxi.com
All Promotions Available While Supplies Last.
NOT Tested on Animals
Purity from a Higher Power®
BE SEEN
“Anyone can get dressed up and glamorous, but it is how people dress
in their days off that are the most intriguing.” --Alexander Wang
WANT TO BE SEEN IN 2015?
If your salon is truly delivering the full Aloxxi experience, we want to know!
ADVERTISEMENT
WHAT DOES THE FOUNDER
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BRING A MUCH-NEEDED
BURST OF PERSONALITY
TO HAIR COLOR
WITH
ALOXXI!
– George W. Schaeffer
Founder of OPI
President & CEO of Aloxxi International
From head to toe, you decide how you define your personal style.
The details matter. They give personality to your story. But what
about when it comes to your hair color? Do you know?
Well…it’s time! With over 30 years in the Professional Beauty
Industry and after founding OPI, I am now infusing my passion
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With endless hair Color Personalities,
Aloxxi delivers multi-dimensional,
healthy, shiny hair that’s all your own.
So, tell us...
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A Touch
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FROM THE FOUNDER OF O.P.I
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hair color experience and express a personality and style that’s
all your own.
Because you don't just color your hair, you wear Aloxxi!
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To purchase or locate an Aloxxi Salon near you, visit:
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• Purchase at the Focus Salon Level
• Carry Aloxxi color, care and styling products for three plus months
• Deliver the Aloxxi Consultation Experience to clients
• Have professional photography of salon and either owner or lead hairdresser
• List Aloxxi on website and social media channels (if competitor brands are listed)
• Have the look and feel that InStyle readers will fall in love with
So show us your Aloxxi and we might just feature you in an upcoming Aloxxi
advertisement in consumer and/or trade magazines. Email pr@aloxxi.com to share!
All entries subject to approval by Aloxxi International.
TRENDS
“I always find beauty in things that are odd and imperfect.
They are much more interesting” -- Marc Jacobs
1.
HIGH 5
IN FASHION
2.
3.
1.
ROSE GOLD RULES
2.
TOP PILES FOR MILES
Taste of Torino®
Sistine Candles®
3.
THE COLOR PURPLE
4.
RICH REDS
5.
SIDEWAYS SPLENDOR
Colore Mio®
Flame of Vesuvius®
Amalfi Chic®
4.
5.
BUZZ
“I don’t do fashion. I am fashion.”
-- Coco Chanel
HAVE YOU HEARD?
While COSMOPOLITAN told their nearly 16.5 million readers that Aloxxi’s Dry Shampoo is a go-to for
extending time between washing and W shared our Hydrating Conditioner as “on trend” for the season,
THE COLORIST featured the color and style talents of our Aloxxi Artistic Team on the
November/December cover - debuting Dimensions to hairdressers nationwide!
30
November/December 2014
UNDER
THIRTY
outer glow
OUR ANNUAL
LIST OF
PROMISING
YOUNG
COLORISTS
COLOR
PERSONALITY:
A Touch of Tuscany
T
Pre-Color Treatment to prime
o create this dimensional beachy blonde shade with a heavy fringe
placement, Aloxxi Artistic Advisor Marilyn Cole used Aloxxi’s brand-new
Dimensions Highlighting Colour and an edgy technique that showcases
PHOTO PLAY
SOCIAL MEDIA
PIONEER
JOHNNY RAMIREZ
Marilyn Cole
+
Aloxxi pioneered the concept of color
personalities, and our cover girl’s is A Touch
of Tuscany. Here’s how to get the look.
STEP BY STEP
1 Apply Aloxxi ColourPrime
and protect the hair for the
ultimate coloring experience.
It’s free of sulfates, sodium
chloride and parabens, but it’s
loaded with natural botanicals
honey- or ash-blonde shades, then add face-framing highlights.
and antioxidants.
2 Mix Formula A: Dimensions
.31 with 30-Volume Developer.
BETTER
OFF RED
ACTRESS
ANN-MARGRET’S
FIERY TURN
Mix Formula B: Dimensions
.0 with 30-Volume Developer.
Secure the top and crown.
Brick-lay random vertical
slices through the crest
line, applying Formula A to
the mid-lengths, and then
smudging into Formula B on
the ends.
HOW CELEBRITY
COLORIST
MARIE FERRO
BECAME A
PRODUCER
perimeter and place backto-back slices of Formula
PHOTOGRAPHY (CLOCKWISE FROM BOTTOM LEFT): DANI BRUBAKER; COURTESY OF ALOXXI.
991
3 Create a small triangle
over the right eye in the front
B there. Smudge color at
the base to create softness.
To softly frame the face,
| NOVEMBER/DECEMBER 2014 | thecoloristmag.com
The Colorist
apply Formula B in the front
perimeter, using a balayage
technique.
1114 cover.indd 991
4 Develop, then rinse
10/16/14 2:44 PM
thoroughly and apply
ColourLock Post-Color
Finisher. Formulated with
natural botanical ingredients
that contain no parabens or
sulfates, it’s designed to lock
in durability and shine.
5 Mix Formula C: TONES
Clear with 7-Volume Activator.
Use this formula as a glaze.
Develop, then rinse thoroughly
and apply ColourLock PostColor Finisher.
26
| NOVEMBER/DECEMBER 2014 | thecoloristmag.com
The Colorist
IMAGINE
rich chocolate with
caramel highlights.
Achieve it with a
unique color-burst
placement for curling
hair using Dimensions
Beige and Copper.
IMAGINE
violet-red with
red and red-violet
highlights. Achieve
it with a peekaboo
front color pop in the
frame placed in an
asymmetrical pattern
using Dimensions
Red and RedViolet.
44
1114 5th.indd 44
10/16/14 2:53 PM
THE FIFTH DIMENSION
CREATE VIBRANT, FASHION
HIGHLIGHTS IN ONE STEP
WITH ALOXXI DIMENSIONS
HIGHLIGHTING COLOUR.
1114 step by step.indd 26
Imagine rich brunette with
balayaged thin and thick
caramel highlights. How
about a medium-deep
violet-red with thin-to-thick
panels of bold red and
red-violet highlights? If you
can imagine it, you can
achieve with one-step, liftand-deposit Dimensions
Highlighting Colour from
¬
| NOVEMBER/DECEMBER 2014 | thecoloristmag.com
The Colorist
10/16/14 3:13 PM
designed for off-scalp
application techniques
only. Each shade is infused
with illipe butter to improve
manageability and provide
superior shine, while
seed extract helps protect
color from damaging
UV rays. Meanwhile, the
proprietary CDP Complex
conditions hair while
depositing and protecting
color. What’s not to like?
thecoloristmag.com | NOVEMBER/DECEMBER 2014 |
1114 5th.indd 45
45
The Colorist
10/16/14 3:13 PM
TEAM TIPS
"Over the years I have learned that what is important in a dress
is the woman who is wearing it." -- Yves Saint Laurent
Make Your Working Hairspray Work for You!
We asked our Artistic Advisors to share some of their trade secrets to
get more out of your Aloxxi products! Up first, Working Hairspray.
“Cocktail Aloxxi’s Working Hairspray with Volumizing
Whip for extra hold without the crunch. Simply
spray directly into the Whip and emulsify in your
palms before applying to the hair for styling.”
- Erin Nelson
"Working Hairspray is essential to create my favorite a
messy up do: On dry hair, apply Aloxxi Texturizing
Spray for volume and texture. Grab the hair with your
hands, leaving loose strands and apply Working
Hairspray. Hold the hair with bobby pins on top of
the head or down the nape and spray Working
Hairspray to keep and give that casual look."
- Rocco
"I love to spray Working Hairspray on the back of my
comb until it looks wet and use it to smooth down all
those winter fly aways."
- Marilyn Cole
LET’S GET SOCIAL!
"People will stare. Make it work their while."
-- Harry Winston
WE WANT TO SEE WHAT YOU ARE UP TO!
Here are five tips to engage with Aloxxi on social media:
1.
@
#
3.
2.
4.
5.
Follow Aloxxi on all our social media channels.
Facebook: https://www.facebook.com/AloxxiHair
Instagram: http://instagram.com/aloxxihair
Twitter: https://twitter.com/aloxxihair
Pinterest: http://pinterest.com/aloxxihair
Use #aloxxi & tag @aloxxihair in your posts.
Use #whatsyourcolorpersonality and include the
Color Personality in any hair color photos.
On all social media channels, always include an image
and/or link when posting. Posts with images, links and
calls to action text get the highest engagement.
Think your salon truly delivers the Aloxxi experience?
We want to see it! Email images to pr@aloxxi.com and
we just might profile you on our social media channels
and in our newsletter!
TUNE IN NEXT ISSUE TO LEARN HOW TO PUT THE WORD OUT ABOUT
YOUR SOCIAL CHANNELS TO YOUR CLIENTS!
BOB’S
BOARD
Food Brings the FUN!
We’ve enlisted our Director of Education, Robert Siebert, who is also a Le Cordon Bleu trained
chef, to share his favorite bites and sips in 2015. Get ready to be inspired!
“This is my go to recipe for dinners or large parties. It's flavorful and easy to make. It's a great
make ahead dish and can be served hot or at room temperature for larger parties.”
Lemon Rosemary Chicken
Serves 2-3
Ingredients:
1 (3 ½ lb) chicken cut into 8 pieces
Kosher salt
1/3 c olive oil
2 t. grated lemon zest
1/3 c freshly squeezed lemon juice
1 T minced garlic
1 T fresh minced rosemary leaves
Ground pepper
2 – 3 lemons, halved
Season the chicken pieces well with plenty of Kosher Salt. Chicken can be bland so make sure
to highly season. Make a marinade by combining the olive oil, lemon zest, lemon juice, garlic,
rosemary and 1teaspoon of pepper in a bowl large enough to hold the chicken pieces. Thoroughly
rub the chicken pieces with the marinade and cover with plastic wrap. Refrigerate and allow to
marinate for at least 4 hours or overnight, turning once or twice.
Preheat oven to 400 degrees. Quarter the lemons and arrange the chicken pieces and lemons on
a large sheet tray (don’t over crowd). Save the marinade. Roast at 400 degrees for 20 minutes and
then reduce the heat to 375 degrees and continue to roast for an additional 20 minutes until the
chicken is thoroughly cooked through. Remove from oven and cover for 10 -15 minutes prior to
serving. While the chicken is resting, bring the reserved marinade to a bowl in a small saucepan
and boil for 5-7 minutes. (This sauce can be drizzled over the chicken when serving or passed in
a separate bowl).
Serve with a Pinot Grigio or White Bordeaux and you are set!
Item No: LTVA1501
©2015 Aloxxi International • Los Angeles, CA • aloxxi.com
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46943
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