March 2005 - Maytag Commercial Laundry

commercial
From the Dependability People
Volume 47 Number 1
Maytag-equipped
coin store does four
times the business
with no increase in
utility costs!
Owners Denise
and Buddy Amoroso
BIG-LOAD
®
Maytag washers
are ‘big hit’ in
Baton Rouge
2
B
uddy Amoroso had been look-
Things began looking up in late
oil refining operations. Amoroso invited
ing for a prime location to
2004 when Amoroso noticed a For Sale
George Pierce of Pierce Commercial
build a new self-service com-
sign on an older coin laundry in a free-
Laundry Distributors, the Maytag com-
mercial laundry in the Baton Rouge,
standing building along busy Evangeline
mercial laundry distributor serving the
Louisiana area for a number of years. “I
street on the north side of Baton Rouge
area, to tour the old coin store with
own apartment buildings that have
near a large industrial area that includes
him. “I’ve known and done business
coin-operated equipment in them and
the laundry equipment has made me
good money. I often thought a well-run
coin laundry store would be an attractive business to be in,” he said.
The challenge was to find a good
location that was affordable. He also
was concerned about the relentless rise
in utility costs. “One thing I learned was
that, in this area, new coin laundries are
required to install a two-inch water line
and pay a $58,000 sewer impact fee
even before they can get a building permit,” he said. “This was discouraging.”
This is “before” view
of the 3,000 sq. ft.
Evangeline coin
laundry in Baton
Rouge before the new
owners removed all
the old laundry
equipment and
replaced the units
with energy-saving
Maytag commercial
washers and dryers.
“It’s amazing to see
the difference between
the old and the new,”
said Buddy Amoroso.
3
Relying on the experience of Pierce,
the store owners installed a mix of 12
ENERGY STAR®-qualified Maytag®
Commercial high efficiency front-load
washers, priced at $1.50 a load; 8 35-lb.
Maytag washers at $3.25; 4 50-lb.
Maytag washers at $4.50; and 2 80-lb.
washers at $6.25. All of the washers feature Super Cycle, which gives customers
the option of adding coins to boost
cleaning power for heavily soiled wash
loads. Super Cycle costs an extra 25
Buddy Amoroso put his trust in George Pierce (left), the Maytag commercial
distributor serving the area. “George has the experience to do a quality job, so I relied
on him and it has paid off,” said Amoroso. The two are shown with one of the two
Maytag 80-lb. multi-load washers in the store.
with the Pierce family for years. I trusted
had been allowed to run down for a
George to give me some straight advice
number of years. “It wasn’t very pretty
on the matter,” Amoroso recalled.
to look at,” said Amoroso. “But it had
The upshot is that the two of them
agreed the location had excellent poten-
To announce the major
changes, the owners
distributed thousands of
door hangers and
advertised in area
newspapers. Store
volume has quadrupled
since the changes were
made.
4
“As best I can determine,
we’re doing about four
times as much business
as the older store, and
we’re doing this increased
volume without any
increase in the cost of
utilities.”
—Buddy Amoroso
the size (3,000 sq. ft.) to meet my
expected needs, plus, and this is the
cents per load on the 12 front-load
good part, since it was already operating
washers, and 50 or 75 cents on the
as a coin-laundry I wouldn’t have to pay
multi-load washers. There are 12 30-lb.
the sewer and water fees, which right
Maytag multi-load stack dryers at 8 min-
away put me $58,000 ahead of the
utes for 25 cents, and two 75-lb. Maytag
game.”
dryers at $2.50 for 35 minutes.
Working with Pierce, Amoroso pur-
“I struggled with the recommenda-
chased the coin laundry and the free-
tion to put so many multi-load washers
standing building. He closed the store
in the coin-store, especially the 80-lb size
for three weeks, and completely gutted
but they’ve been a big hit with cus-
the building. In the process, he upgrad-
tomers,” said Amoroso. He also had diffi-
ed the mechanical systems and installed
culty with the recommendation on pric-
all-new Maytag energy-saving Maytag
ing, since the vend prices George Pierce
commercial laundry equipment. “It’s
suggested were higher than the compe-
amazing to see the difference between
tition in the area. “George was persua-
tial. The store itself had only about half
the old and the new,” said Amoroso.
sive, however, and I’m glad I went along
of its older washers and dryers in operat-
“We’re very proud of what we’ve been
with him. I’ve had few complaints from
ing condition, and the store’s interior
able to do here.”
customers about the vend prices.”
The store features low-maintenance ceramic
floor tile. The 30-lb. Maytag stack dryers are
priced at 25 cents for 8 minutes, while the
75-lb. dryers are $2.50 for 35 minutes.
5
Two of the store’s employees, Store Manager
Diane Smith (left), and Attendant Lionel Deplush
are proud to be a part of the renovated store
put together by Denise and Buddy Amoroso.
After several months of operation,
laundry and load up the machines and
business by appealing to commercial
Amoroso said the business has grown
get a lot of laundry done in a hurry for a
accounts in the area. The store already
beyond his expectations. “As best I can
very affordable price. It’s great for them,
does laundry for several small businesses
determine, we’re doing about four times
and it’s great for my business because I’m
in the neighborhood, including thrift
as much business as the older store, and
using a lot less water and energy to wash
clothing stores and barber and beauty
we’re doing this increased volume with-
and dry the bigger loads.”
shops.
out any increase in the cost of utilities.
Most of the store’s customers come
This means four times the business with
the fully attended Evangeline Maytag-
from a two-mile radius, which includes
no increase in utility expense. That’s an
equipped coin store offers both dry
dozens of large apartment complexes. To
incredible story.”
cleaning and drop-off laundry service.
attract new customers, Amoroso distrib-
The attendants live in the area “and they
uted thousands of door hangers and
new Maytag washers and dryers for the
do a great job keeping things spotless
advertised with inserts in area newspa-
savings. “I’m amazed at how many cus-
and orderly,” said Amoroso. Drop-off
pers at a cost of $175 per thousand. The
tomers come in and walk directly to the
laundry is priced at $1 a pound. He
store offers customers a coupon to dry
big-load machines. They bring in lots of
hopes to build up the drop-off laundry
up to 20 pounds of laundry free on a first
Amoroso cites the efficiency of his
6
Open from 7 a.m. to 10 p.m. daily,
In selecting equipment for the store, the owners decided to go with a mix that included 15 Maytag multi-load washers. “The bigload washers are proving to be very popular with our customers, so I’m glad I made the investment,” said Amoroso.
visit to the coin store.
The Maytag Mix:
The air-conditioned store features
snack and soda machines and a lounge area
with television. There are no video games
to keep the focus on the laundry operations. The floor is low-maintenance ceramic
tile, with attractive decorating on the walls,
plus plenty of windows at the front of the
store for security and to bring in natural
lighting.
“I’m very pleased with my remodeled
and re-equipped store,” said Amoroso. “It
took me a while to get into the coin-store
business, but with the help of George
12
ENERGY STAR®-qualified Maytag® Commercial Neptune®
washers at $1.50 a load ($1.75 with Super Cycle)
8
35-lb. Maytag washers at $3.25 a load
($3.75 with Super Cycle)
4
50-lb. Maytag washers at $4.50 a load
($5.00 with Super Cycle)
2
80-lb. Maytag washers at $6.25 a load
($7.00 with Super Cycle)
12
2
30-lb. Maytag multi-load stack dryers
at $0.25 for 8 minutes
75-lb. Maytag dryers at $2.50 for 35 minutes
Pierce and his staff, I’m off to a great start.”
7
Grab your share of the savings!
Factory Rebates
up to 300
$
on select Maytag coin-store
laundry models and sizes
®
Hurry!
Limited Time
Offers
8
150
200
150
100
$
$
$
$
REBATE
REBATE
REBATE
REBATE
Offer valid May 1
to July 31, 2005
MODEL
MFR35MCAVS*
300
$
REBATE
Contact your
area Maytag
Commercial
Laundry
distributor
to place your
order today!
150
$
REBATE
MFR50MCAVS*
MFR80PDAVS
MDG76PCBWW/S
MFR50PDAVS
MFR50PDATS
MDG50PCCWW*
MLG32PDBWW/S/Q*
MLG31PCBWS*
MLG33PDAWW/S**
MFR35PDATS
MFR35PDAVS
MFR25PDATS
MFR25PDAVS
MDG30PCCWW/Q*
REBATE AMOUNT
$300
$300
$300
$200
$200
$200
$150
$150
$150
$150
$150
$150
$100
$100
$100
*Limited to inventory on hand.
**Available to ship in 3rd Quarter.
In Canada, see you distributor for rebates.
9
Dress your store for success!
Put the power of the Maytag®
brand to work in your operation
Maytag® Equipped Laundry Back-Lit Window Sign
Order No. CL226
WESTOWN COIN
DROP-OFF
SERVICE
AVAILABLE
WESTOWN COIN
EQUIPPED
G
EQUIPPED
WESTOWN COIN
Ol’ Lonely® Circle Wall Clock
Order No. CL640
M A Y T A G
EQUIPPED
WESTOWN COIN
Maytag® Equipped Laundry
Custom Exterior Signs
A variety of custom exterior signage
is available — call for details.
10
For pricing and ordering information, contact your area
Maytag Commercial Laundry distributor. Find your
distributor at www.MaytagCommercialLaundry.com
'
You re Covered!
The Industry's Best Warranty
M
aytag-equipped coin store owners now have one more
thing to smile about. Maytag’s best-in-the-industry fiveyear warranty program covers all parts on most new Maytag®
commercial laundry models including:
■
Maytag® Commercial high-efficiency front-load washers
and high-efficiency front-load stack washer/dryers
■
Maytag® Commercial top-load washers
■
Maytag® Commercial coin-operated multi-load washers
■
Maytag® single-load dryers and Commercial stacked
dryers
■
Maytag® Commercial coin-operated multi-load dryers
and Maytag Dependable Care® Commercial multi-load
stacked dryers
For complete warranty details, visit the Maytag Commercial
website at: www.MaytagCommercialLaundry.com
11
Maytag Commercial Products
403 W. 4th St. N.
Newton, Iowa 50208
PRSRT STD
U.S. POSTAGE
PAID
CHANGE SERVICE REQUESTED
Peace of mind!
The industry’s
strongest
warranty
continues.
See the details, page 11.
NEWTON, IA
PERMIT NO. 1
Factory Rebates Up to
$300 on Select Maytag®
Washers and Dryers
details,
pages 8-9.
See See
page
2.
commercial
Published four times a year by Maytag for owners of Maytag
commercial laundry equipment in the United States, Canada and foreign countries. For further information or address changes, write
Commercial Publications, Maytag, 403 W. 4th St. N., Newton, Iowa
50208. Phone 641-787-8254.
Copyright 2005
Printed in U.S.A.