Menominee Casino Resort

Menominee
Casino Resort
www.menomineecasinoresort.com
Goals
The Menominee Casino Resort, underwent a significant transformation; both
in the physical and brand sense in early 2011. Their website had not been
redesigned recently, so not only did it not reflect the new brand image, it was
an out-dated design and difficult to update. It was built in a content management
system (CMS), but the CMS was clumsy.
Challenges
Industry
Hospitality
Partner
Avastone Technologies
1700 Stephen St
Little Chute, WI 54140
USA
www.avastonetech.com
Sue May
smay@avastonetech.com
The Menominee Casino Resort wanted to create a new website to match their new
branding and build it in a CMS that would be easy for non-programmers to use.
However, they had plans for integration with their reservations system, selling
tickets online, data collection from users and other projects that might involve
customizing the CMS or pulling data from the CMS to use in other applications.
They wanted a CMS that used .Net because of their staff’s skill sets.
Solution
Avastone Technologies worked with Menominee Casino Resort marketing and IT
departments to choose a CMS and implement the new site design.
Kentico was chosen for the CMS because it is easy to use (important feature for
marketing), flexible to accommodate the features they wanted and in .Net so
internal staff could make customizations and updates as needed (important
features for IT).
“Kentico has been wonderful
and very easy to use to
update the site.”
Heidi Zastrow,
Communications Specialist,
Menominee Casino Resort
Menominee Casino Resort is “thrilled with the end result.” The new site design
reflects the new brand and logo and also allows them to accomplish several
projects. A newsletter signup feature collects information from site visitors that
Menominee Casino Resort uses to keep in touch with their audience and profile
their visitors. A rotating image on the home page gives the site some life and allows
Menominee Casino Resort to promote the different events, specials and offers that
they run in their resort and casino. Different departments are responsible for
udpating specific areas of the site which distributes the workload so the site is
updated more frequently.
After the initial training by Avastone, Menominee Casino Resort staff have been
able to “learn by doing” along the way to increase their skills and accomplish what
they want on the site.
Key criteria for selecting Kentico CMS
•
•
•
“Working with Avastone was
great…very professional and
they really know their stuff.”
Denis Sheldon,
IT Director,
Menominee Casino Resort
Easy for content owners to use
Flexible to allow for customization
.Net programming language