Sam Legros, Katlynn Sverko and Jessica Posthumus

Sam Legros
Katlynn Sverko
Jessica Posthumus
THE TEAM
Sam Legros
Katlynn Sverko
New Media
Creative Industries
•
Business and Research Acumen
Jessica Posthumus
•
•
•
Digifest Finalist 2014
Diploma of CreativeArts,
Languages, and Literature
Film
•
Experienced Graphic Designer
THE PROBLEM
There is a plethora of distraction apps available, such as Facebook, Instagram, and Twitter, it would
therefore be much more beneficial to create an app involving shorter wait times and travel periods.
There is a lack of
information exchange:
The TTC is busy:
The TTC is an
enormous pain. It
only works out if
you have a class
after 10:30am or
before 3:30pm.
People still do not listen, and
when they arrive at the stop, and
their doors do not open, they
panic and hit the emergency
button.
The emergency button means
the GO ambassador must
follow a 20 minute procedure
that is standard for an emergency
button being pulled.
System is inefficient:
It is untimely:
There are
frequent delays
on the subway.
The fact that Durham
Region Transit buses
and the GO train
never line up. Another
is waiting out in the
cold.
All excerpts taken from commuting Ryerson students
THE SOLUTION?
•
It’s “The only commuting app you’ll ever need”
•
Features alerts for bad weather and late transportation routes, aiding in solving lack of information exchange
•
Combines TTC and Go Transit using Open Source Data solving the problem of inefficiency
•
Customize the app to fit your commuting needs
•
Select favourite and less crowded routes
•
Receive alerts for specific lines in order to become more timely
•
Keep up to date with social feeds indicating the progression of transportation
•
Helps locate nearby Starbucks/ Tim Horton’s to your most visited stations.
•
Informs user of the arrival time of various vehicles at specific stations to keep order and make appropriate decisions,
this will assist in the issue of transportation being busy.
"Welcome to the City of Toronto website." Open Data: TTC Routes and Schedules. City of Toronto, n.d. Web. 26 Mar. 2014. <http://www1.toronto.ca/wps/portal/
contentonly?vgnextoid=96f236899e02b210VgnVCM1000
SITE MAP
Service Alerts
accessible from
all pages
Social page
You can also visit
samlegros.wix.com/mycommute
on your mobile!
REVENUE MODEL
There are many options
1. Advertising- Having Starbucks or Tim Horton’s pay a pre-determined fee every time a user clicks on the
nearest location with the app.
2. Freemium to Premium- Let users access it for a specific amount of time and when the window closes the
user must purchase it for a nominal fee.
3. Purchase Feature- Only the very basic model of the app is free, to access other features the user must
purchase different elements.
4. Subscription Fee- Universities would subscribe to this app on a yearly basis for allowance of staff and
students to use the application.
COMPETITION
•
TTC and GO app
•
Other unofficial transit apps
•
•
None provide a social experience
Each download of Red Rocket, TO Mobile, or
Toronto Manual is $2.99
•
TTC Navigator requires iPhone 4 •
myCommute can store information, and
may not require internet connectivity at all times
Robson, Dan. "Reviews: Toronto Transit apps." thestar.com. N.p., n.d. Web. 26 Mar. 2014. <http://www.thestar.com/yourtoronto/your
TTC Exit
Guide !
TO
Mobile !
Red
Rocket !
Toronto
Subway
!
TTC
Navigator
!
Transit
App
ADDITIONAL RESEARCH
on alternative ideas
Having more time to do
what the students want is
more beneficial than another
media page, that simply
distracts as students wait.
Commuters will have
more time to interact
with others via
myCommute.
Ryerson already has
Facebook and Twitter pages
keeping students connected
Student pride and
community will come about
with more time to explore
and enjoy what the campus
offers, rather than wait for
various means of
transportation.
myCommute will allow
more efficient travel giving
students more time to
spend as they wish.
Spotted at Ryerson, the Eyeopener,
and the Ryersonian already do this,
it is more a matter of people
taking the time to pay attention to
media available.
"Spotted at Ryerson | Facebook." <i>Facebook</i>. N.p., n.d. Web. 29 Mar. 2014. &lt;https://www.facebook.com/SpottedRyerson&gt;.
“Social media is an amazing
tool, but it's really the faceto-face interaction that
makes a long-term impact.”
Felicia Day
Toronto has the
longest average
commuting time;
32.8 minutes!
THE MARKET
Canadian commuters (15.4 million)
End goal
Toronto commuters (6 million - 23.3% highest in Canada)
University of Toronto students (67,000)
Starting point
Ryerson University (36,000)
Only 800 of those
live in residence
Statistics Canada. "Commuting to Work." Statistics Canada. Government of Canada, 14 Jan. 2014. Web. 24 Mar. 2014.
<https://www12.statcan.gc.ca/nhs-enm/2011/as-sa/99-012-x/99-012-x2011003_1-eng.cfm>.
myCommute will adapt to the
many kinds of commuters:
!
Long/Short commutes
Multiple transfers
Carpool
Bus/Streetcar/Subway Only
Suburb-to-City
Within-City Let’s go places.
Sam Legros
Katlynn Sverko
Jessica Posthumus