Is Proud To Be Internet Landlady

Majalah ICT
All about ICT in Indonesia
No. 08 • April 22 —May 5, 2013
Dredging
PNBP From
Frequency BHP
Indonesia Is
Ready to Control
World Internet
Sri Handayani
Is Proud To Be
Internet Landlady
E-Magazine|Free
www.majalahict.com
FROM EDITOR
Arif Pitoyo
Editor in Chief
The vast
development
of IT and
telecommu­
nication has
forced us to
work harder in providing
upated information for
readers.
Through www.majalahict.com
website we strive to update
our news daily in which is
approximately 90% local.
For more indepth reviews
in the last two weeks, raders
may access ICT digital
magazine.
For the above purpose, we
continue to improve both
our human resources and
capability. We also continue
to learn since our obsession is
to become the main media for
business actors, government,
regulators, academics, and
IT and telecommunication
observers.
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Majalah ICT
No. 08• April 22 —May 5 2013
COVER PHOTOGRAPH:
Sri Handayani
COVER DESIGN: F. Tian
PHOTOGRAPHER: Kahfi Kamaru
Index:
Avoid Repeating License
Mismanagement...........................6
Electronic Transaction Hot Ball.....10
Telkom Distributes IDR 12.9 Trillion
Dividend....................................14
Erik Flies to Garuda..15
They Are Not Only Experts in
Producing PC.............................16
Editor in Chief Arif Pitoyo
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WINDOW DRESSING
Autodesk Building Design Suite
Autodesk launches Autodesk Building Design Suite 2014, a
comprehensive software portfolio combining Building Information
Modelling (BIM) and CAD equipment to assist building and
construction specialists in designing, stimulating, visualizing and
consructing better buildings.
Available in three versions – Standard, Premium and Ultimate – this
Autodesk Building Design Suite provides advantages with indepth
and extensive Autodesk portfolio from a smart software and cloud
service that have been developed.
The flexible software access made available by Autodesk Building
Design Suite provides a more extensive palet therefore building and
construction specialists may select the best solution for their work
and respond to business needs change quickly. The newest product
in Building Design Suite includes Autodesk Recap, and Autodesk
ReCap. (ICT/02)
Secure SM-504
Now, fingerprint machine does not only function
as absence machine and office security system,
it can also be more interactive for its users. PT
Datascript launches Secure SM-504, a fingerprint
machine with the latest technology which is a
solution for office time management and security
systems.
Equipped with 1.3 MP camera and 3.5 inches
LCD TFT touch screen, this machine can be more
interactive.
With intercom feature, users can communicate
through audio and video. With IP-base concept,
Secure SM-504 becomes fingerprint which
pioneers video calling feature. With the newest
biometric scanner technology, it is capable of
detecting counterfeit fingerprints that is unable
to be done by any other ordinary fingerprint
machines. This fingerprint machine can identify
counterfeit fingerprints, either made from rubber,
paper, cylicone or gelatine. (ICT/01)
HTC Mini
Very thin, low screen resolution, and non touch
screen, are HTC mini cellular phone specifications
at glance, a cellular phone in the size of an adult’s
two fingers.
Released by cnetasia.com, this HTC mini only
receives simple calls, such as telephone calls and
short text messages and is suitable for small
clothes’ pockets.
However, its sophisticated feature is the latest
bluetooth accessories, that can function as
remote control when your smartphone in being
charged or connected to televisions.
With plastic body wrapped in thin metal, HTC
Mini is very light. Under its 1.6 inch screen there is
standard keyboard. (ICT/02)
Majalah ICT No. 08• April 22 — May 5 2013
3
HOT NEWS
Dredging PNBP
from Frequency BHP
Arif Pitoyo
4
Majalah ICT
No. 08• April 22 —May 5 2013
T
elecommunication industry has had vast
development in Indonesia, particularly
in the last five years. In average, such
business value in the last 5 years has
reached IDR 80 trillion each year. It is safe
to say that frequency
management in Ministry
of Communication
and Informatics
(Kemenkoinfo) is a gold
mine for the state.
How can it not be? The
price of 5 MHz (1 blok)
frequency alone reaches
IDR 160 billion, not to
mention revenue from
all existing frequency
allocation.
From state non tax
revenue (PNBP) which
is mostly use right
(BHP) of frequency in
1998, when frequency
management was still
messy, PNBP only
recorded IDR 300 billion.
Such amount increased sharply in 2005 to become
IDR 2.6 trillion, in 2008 IDR 6 trillion, and in 2010
IDR 12.1 trillion. In 2011 there was a decrease
therefore the revenue was in the amount of
IDR 11 trillion, however this year we target
a PNBP in the amount of IDR
14 trillion. However the
spark of telecommunication
industry is not entirely enjoyed by Indonesia due
to the low number of local companies serving
HOT NEWS
as telecommunication operators, the less strict
regulations urging business actors in exercising
their obligations, including their use right fee
(BHP) obilgations of frequency which is one of non
tax state revenue elements (PNBP) of Ministry of
Communication and Informatics.
Consequently, tax that supposed to be enjoyed
by the state, must be reduced, it must even be
eliminated. PT Smart Telecom, for instance, declined
to pay BHP for three years.
The government or regulators even had to
voluntarily recalculate use right fee tax of frequency
from January 2011, despite such process has not
been completed to date.
The potential of loosing tax from use right (BHP)
fee of frequency on 2.5 GHz tape is in the amount
of IDR 2.4 trillion each year due to the large control
over broadcasting satellite which is 150 MHz.
Indonesia Wireless Broadband Secretary General
(Idwibb) Yohane Sumaryo said that on such tape
there was a broadcasting company which was in
control over 150 MHz and only paid BHP in the
amount of IDR300 million per year.
In addition to such 2.5 GHz frequency tape issue,
the government also loses frequency BHP potential
which is supposed to be paid by foreign satellites
working on orbit slot belongs to Indonesia, namely
Mabuhay from the Phillipines and SES SA from
France.
The governmet is also conceded by operational
Research in Motion through BlackBerry in Indonesia
which does not pay the Telecommunication Services
organizing right fee (BHP).
Now, the government will target larger PNBP
than frequency BHP, particularly after the sales of
two 3G channels and Long Term Evolution (LTE)
implementation plan in Indonesia. (Twitter: @arifpitoyo)
Majalah ICT
No. 08• April 22 — May 5 2013
5
HOT NEWS
Avoid
Repeating License
Mismanagement
I
n the past,
licensing
management
was only first
come first serve
based, there were
even under the
table transactions,
causing it tobe not well-ordered.
The inauguration of Resources Management
Informatics and Post and Informatics Devices System
(SIMS) by Minister of Communication and Informatics
(Menkoinfo) Tifatul Sembiring recently provided
fresh air for transparent licensing management in
Indonesia.
According to Tiftul, SIMS was intended to decrease
uncertainty level, create good corporate governance
and increase transparency.
At the present era, frequency is an important
resources, considering based on World Bank survey,
10% penetration will increase gross domestic
revenue in the amount of 1.38%.
Tifatul joked that selling frequency was the
same as selling genies, even several ministers in
the cabinet have not understood frequency and
broadband matters.
To develop such SIMS, Kemenkoinfo claimed that
his department had invested only IDR4.8 billion to
buy applications, applications and servers.
Prior to using SIMS,
since 2005 Frequency
Management Information
6
Majalah ICT
No. 08• April 22 —May 5 2013
HOT NEWS
System had been used. Through the test of time
SIMF implementation is considered as inadequate
in supporting frequency spectrum licensing and
ISR services since SIMS implementation supports
reorganizing of Post and Telecommunication
Directorate General to become SDPPI Directorate
General by integrating SIMF and gadget
e-certification and this integration is required since
all radio frequency specification stipulations are
closely related with the used gadget specification
and certification.
In addition, the integration of SIMF into SIMS
using oline report application facility is required
in order for data validation, regulation and
monitoring to be done online and their reportings
are real time. Such integration also supports BHP
tape based implementation, E-license for big
users, ISR issuance by process (e-Process), PNBP
strengthening and increase from BHP frequency,
entirely and structured data validation, Human
Resources capacity and quality increase (License
Operation and Maintenance).
Transparency
Until the present, Ministry of Communication and
Informatics has issued 300,000 licenses in which
the most issued licese in the last two years has
been cellular licenses.
In response to such SIMS, President Director of XL
Axiata Hasnul Suhaimi said such new system was
expected to facilitate operators in applying for new
licenses.
“We have had difficulties in applying for licenses,
let alone if there are document shortcomings,
putting us in deep trouble,” he said. (ICT)
Majalah ICT
No. 08• April 22 — May 5 2013
7
TELECOMMUNICATION
Indonesia Is Ready to
Control World Internet
I
n the era before 1983, Indonesian
community did not recognize internet. In
the early emergence of internet industry in
1994, internet business actors at the time
was underestimated, and they only had
determinations to survive.
It was at that time Internet began to grow,
since Indonet, astaga.com, kafegaul, detik.com
and kaskus started to be established, and
afterwards a number of internet webnews
started to emerge. Despite some of them
could not survive the rush of foreign contents
and died, some could continue until today,
just name detikcom, kaskus and the one that
will revive Indokini.com.
At the present, Internet development in
Indonesia is incredible. Based on Indonesia
Internet Services Organizers Association
(APJII), Indonesia internet users have reached
8
Majalah ICT
No. 08• April 22 —May 5 2013
TELECOMMUNICATION
64 million people,
some of which access
the same using
smartphones.
The large number of
users of internet also
increases the traffic
volume which go through Indonesia Internet
eXchange Point.
Internet traffic volume in Indonesia has grown
more than 2 million percent within 12 years,
and from only approximately 10-20 MB grew to
become 90.2 GB in March 2013. At the end of
last year alone traffic volume reached 64 GB.
At present domestic bandwith has approached
international bandwith with the scale of 1:2
higher than the previous year which was still 1:3.
Menkoinfo regulation which obliges foreign
applications to place their servers in Indonesia is
believed to be one of the triggers, in addition to
certainly the development of local contents.
Internet practicioners from Detikcom Budiono
Darsono revealed the growing video and
streaming on website applications caused traffic
volume in Indonesia to significantly increase. The
originator of Indonesia Internet eXchange Greene
said that Indonesia local content traffic was
incredible.
Large Power
The chance for Indonesia to be Internet large
power in the world is by penetrating Internet
which is only 22%, Indonesia has recorded as the
3rd to 5th largest Facebook and Twitter users in
the world with incredible traffic volume.
Indonesia is also filled with huge figures in world
class Internet field.
In addition, Indonesia is also recorded as the
first five countries to enter National Internet
Registry (NIR) or which IP protocol has been
acknowledged by the world. (ICT/ap)
Majalah ICT
No. 08• April 22 — May 5 2013
9
INFORMATION TECHNOLOGY
Electronic Transaction
Hot Ball
T
he reality at this time: Internet has
really become our daily needs, even
the identity of a person or company. A
company that has not had any webiste
or a person who has not had a blog or
an account in social media will be called obsolete.
Generally electronic business and transactions
(e-Business, e-Government, e-Commerce,
e-procurement) are promising trends.
According to Saiful Hidayat, Head of Indonesia
Incorporated Project of PT telekomunikasi
Indonesia Tbk, electronic transaction is a series
of electronic device and procedures which
prepares, generates, manages, analizes, stores,
and/or distributes Electronic
Information.
Business actors who
offer products through
Electronic Systems must
provide complete and
accurate information related
to contract conditions,
manufacturers, and products
offered and they are
obligated to provide clear
descriptions on information
concerning contract or
advertisement offers.
Electronic system began
to be regulated by the government through
Government Regulation Number 82/2012. In
such regulation public service electronic system
in the fields of health, mining and transportation
is dealt with.
In electronic transactions, there are specific
standards stipulated by GR Number 82/2012,
namely hardware side, among others they must
fulfill connectivity and compatibility aspects,
obtain appropriateness from the Minister, have
10
Majalah ICT
No. 08• April 22 —May 5 2013
TEKNOLOGI INFORMASI
”
“Organizers
are obligated to
provide time limit
to consumers
to return
dispatched
defected goods.
the guaranty of sparepart availability for at least
3 years.
The software standards are must be registered
at Communication and Informatics, must submit
source code to government institution if legal
ineterest desires the same, and PL source code
inspection could be conducted.
Ministry of Communication and Informatics said
that governance of Public Services Electronic
System Organizers requires them to keep
audit track record for the entire PSE activities,
nuisance prevention plan, place Data Center
and Disaster Recovery Center in Indonesian area
for the interest of law enforcement, protection
and state sovereignity enforcement towards its
citizens.
Nuisance
Should any SE failure/nuisance take place with
serious effects, PSE is obliged to secure data
and immediately report to sector SupervisorRegulator Institution related to the first chance.
The electronic system organizing is very
complicated, meanwhile the deadline is just
around the corner, October 12, 2013, therefore
PSE, particularly of public services must
immediately improve themselves. The success of
this electronic system has become a gambling
matter for the government, if it fails, the
government has to prepare to welcome a hot
ball. (ICT/ap)
Majalah ICT
No. 08• April 22 — May 5 2013
11
PROFILE
Sri Handayani
Is Proud to be
Internet
Landlady
S
tarting from a profession of
stand gate for HAI magazine
of Kompas Group, when
she went to college at IKIP
Bandung, Sri Handayani, or
Aie as her nickname, became an
inseparable figure from the history of
internet development in Indonesia.
Known as the landlady of Internet
Service Provider Organizers in
Indonesia, in addition to speaking
blatantly the founder and CEO of
12
Majalah ICT
No. 08• April 22 —May 5 2013
Arif Pitoyo
PROFILE
PT Internetindo Data Centra (IDC) is also
known as mean in implementing rules
among her ‘children’ of ISP circle.
“13 years running IDC Indonesia,
managing interconnection from one
network to another both local and
international while monitoring development
of local and offshore contents while
monitoring local Indonesia Internet growth
graphs are matters that make me proud,”
said Aie who previously had a dream of
becoming a teacher while smoking her
cigarette slowly.
According to her, tracerouting a
content from one point to another is
a self indulgence in a technical world,
in which looking at each running IP is
the same as looking at a person leaving
from somewhere heading to Senayan or
anywhere the destination might be until
that person returns home.
Optic Fiber Dictionary
Aie who is also called as a walking optic
fiber dictionary due to her knowledge of
Indonesia optic fiber mapping in detail,
said that Indonesia Internet and content in
Indonesia developments are incredible. “But
how come we always feel small and not as
amazing as the country accross the sea
which is very small? This is what we have
to convey.”
I like paintings, including optic fiber
paintings, therefore I like to connect one
optic fiber to another.
On her spare time, Aie together with
her husband, who is also the owner of IDC
Johar Alam, spend all day watching movies.
“I can go from morning to evening, since
at home there is a server that can store up
to more than 1 tera,” she said.
Aie’s dream that has not come into
reality until today is the even distribution
of optic fibe infrastructure throughout
Indonesia, including East Indonesia, in order
for internet to be accessed by the entire
Indonesian people. (Twitter: @arifpitoyo)
Majalah ICT
No. 08• April 22 — May 5 2013
13
GALLERY
AXIS cooperates with AirAsiaGo.
com: After announcing strategic
cooperation between AXIS and
Expedia, AXIS entered into a
cooperation with AirAsiaGo.com. With
this cooperation AXIS can offer a 10%
discount to its regular customers who
booked hotels online on AirAsiaGo.
com. This program has applied since
April 8, 2013 and will end at the end
of 2013.
IDC Held Traceroute Internet Party 2013.
PT. Internetindo Data Centra (IDC) held
Traceroute Internet Party Event on April 1214, 2013. In this event 250 Internet Service
Providers (ISP) and 60 prominent Internet figures
in Indonesia, such as Onno W Purbo (open BTS
originator), Sanjaya (future APNIC Chairman),
Haryawirasma (founder of IndoNet, the first ISO),
Barry Greene (IIX founder), Izaak Jenie (founder
of VoIP), and others gathered. Such event is
clamed to be an Internet education media for the
community.
Telkom Distributed Dividend in
the amount of IDR 12.9 trillion: PT
Telekomunikasi Indonesia (Telkom)
distributed cash dividend which is 55%
of 2012 nett profit in the amount of IDR
12.9 trillion. This means the dividend
to be distributed is in the amount
of IDR7.1 trillion or approximately
IDR369.1 per share. Such profit growth
was supported by the performance of
company subsidiary Telkomsel, which
continues to perform well.
Tri Changes its name: PT Hutchinson CP
Telecommunications, a service provide under
the brand “3” (Tri), announced its company
name change to become PT Hutchinson 3
Indonesia. Hutchinson 3 Indonesia, as a
mobile telecommunication services provider
presents a different and better internet
experience for Indonesia.
14
Majalah ICT
No. 08• April 22 —May 5 2013
GALLERY
AXIS launches New Axis Net: AXIS launches
the new ‘AXIS Net’ to increase AXIS position
online and provide the best online experience for
AXIS regular customers. AXIS has renewed AXIS
Net with more perfected features to increase
customers’ interactions.
Bubu.com will hold IDByte: Bubu.com will
hold Indonesia Digital Byte 2013 on this coming
June 11-13 with the theme “Developing World
Class Corporates”. IDByte will start with a series
of programs starting in April 2013, closed by a
conference and Bubu Awards V.08 night that has
been held eight times.
Erik Flies to Garuda: In
the past several years,
Indosat activities have not
been visible in the middle
of the bells and whistles of
telecommunication industry,
not until the establishment of
the new Board of Directors, in
which includes former Deputy
Director of Bakrie Telecom
Erik Meijer, such activities
began to reappear. However,
unfortunately not long after
wearing yellow uniform, the
color of pride for Indosat,
Erik is assigned by Minister
of State Owned Enterprises
Dahlan Iskan to manage PT
Garuda Indonesia (Garuda).
Telkomsel Releases Simpati Loop:
PT Telkomsel launches its newest
product, Simpati Loop. Through
Simpati Loop, users are offered with
various packages for customers who
often access data, make telephone
calls and send short text messaging.
Majalah ICT
No. 08• April 22 — May 5 2013
15
GADGET REVIEW
They Are Not
Only Experts in
Producing PC
Lenovo S750
Specification
• Dimension: 134.4 x 70.3 x 10.5mm
• Weight: 154.9 gram
• Network: Dual SIM
• Dual Standby GSM and WCDMA
• Screen: LCD TFT 4.5 Inches capacitive touchscreen,
960 x 540 pixel
• Processor: Quad-core MediaTek MT6589 1.2 GHz
• RAM Memory: 1GB
• External Memory: MicroSD
• Operating System: Android v4.2.1 Jelly Bean
• Camera: 8MP dan VGA
• FM Radio
• GPS
• Connectivity: Bluetooth,
Wi-Fi, MicroUSB
Arif Pitoyo
16
Majalah ICT
No. 08• April 22 —May 5 2013
L
enovo, Acer, and Asus have been known
as personal computer (PC) vendors. They
are actually also experts in producing
gadgets or cellular phones or tablets.
They target high market in smartphone
segments.
Lenovo
A new cellular phone from Lenovo will soon be
officially introduced to the public. Such android
cellular phone is Lenovo S750.
Such cellular phone is reported to use quad core
processor with the speed of 1.2GHz, which is
most likely to be Media Tek MT6589 processor.
There is no information on RAM capacity provided,
however such cellular may have RAM in the size of
1 GB.
On its screen Lenovo uses appearance with the
size of 4.5 inches. The screen is made of LCD
TFT having a resolution of 960 x 540 pixel. It is
interesting that this cellular phone is the first out
of the box jelly Bean 4.2.1 Android released by
Lenovo.
Acer
Acer which is more popular as a computer and
laptop producer, recently has launched several
newest Android smartphones. One of which is
Liquie E1 and Liquie Z2 presented on Mobile World
Congress 2013 Event.
However, Acer seems to continue producing its
GADGET REVIEW
Acer Liquid E1
Specification
• Type : CandyBar
• Dimension : 132 x 68.5 x 9.9 mm
• Weight : 130 g
• Screen : 540 x 960 pixels, 4.5 inches (~245 ppi pixel density)
• Screen Color : IPS LCD Capacitive touchscreen,
16M colors
• Cellular Phone Color : Black, White
• Internal memory : 4 GB
• RAM : 1 GB
• Connection : GPRS, EDGE, HSDPA, HSUPA, Wi-Fi 802.11 a/b/g/n, dual band, Wi-Fi hotspot, Bluetooth v3.0 with A2DP, EDR, microUSB v2.0
• OS : Android OS, v4.1.1 (Jelly Bean)
• Processor : Dual-core 1 GHz
• Main camera : 5 MP, 2592×1944 pixels, autofocus, LED flash, Geo-tagging, Video 720p@30fps
• Battery Type : Li-Ion 1760 mAh newest smartphones.
It is reported that they are working on a new
tablet named Liquid S.
There is not much information on this tablet.
One thing is sure that such tablet is the first large
screen cellular phone from Acer presents with
quad core processor.
In the near future, Acer will also continue
launching inexpensive Android tablets with large
screens, namely 8 inch tablet and 10 inch tablet.
Acer is predicted to sell its 8 inch tablet with a
price of US$205. Meanwhile the 10 inch version
will probably be priced US$239.
Asus
After the Consumer Electronic Show (CES) 2013
Event, Asus has attempted to promote one of its
newest tablets, namely MeMo Pad.
This tablet has 7 inch screen and will be available
in three colors: Sugar White, Titanium Grey, and
Cherry Pink. Asus said that this tablet would be
sold in several countries last January. The price is
low, in the amount of US$150.
This MeMo Pad has Jelly Bean Android operating
system inside. In addition, there is chip SoC VIA
WM8950. This SoC chip has single core processor
with a
speed of 1
Tablet Asus Memo Pad
GHz as well
as GPU MaliME172V
400. (Twitter:
Specification
@arifpitoyo)
• Network
: 2G
• Dimension : 196.2 x 119.2 x 1.2 mm
• Weight
: 370 g
• Screen type : LED-backlit LCD, capacitive touchscreen
• Memory Card: slot microSD, upto 32 GB, Internal 8/16 GB storage, 1 GB RAM
• Connection : WLAN Wi-Fi 802.11 b/g/n Bluetooth Yes
• Camera
: 1 MP
• Operating System : OS Android Os, v4.1 (Jelly Bean)
• Colors
: Sugar White, Titanium Grey, Cherry Pink
• Feature : MP4/H.264 player MP3/
WAV/eAAC+/WMA player
• Battery
: Non-removable Li-Po 4270 mAh battery (16Wh)
Majalah ICT
No. 08• April 22 — May 5 2013
17
REGULATION
The Need for .Id
Domain Revolution
.net
.id
.Com
Heru Sutadi
.asia
.ws
18
Majalah ICT
No. 08• April 22 —May 5 2013
O
n this coming May 1, Indonesia Internet
Domain Name Managers (PANDI) will
add another second level domain to its
collection by launching desa.id domain.
The procurement of desa.id domain
is a solution considering the present applicable
minister regulation which stipulates that go.id
domain can only be used up to regency or city
levels.
Domain .id use development at this time
is indeed monitored since at this time a
public consultation on Minister Bill of Draft
regarding Domain Name Management
regulating international or national level domain
management is being implemented.
From statistical data published by Indonesia
Internet Domain Name (PANDI) in total up to
February the users of .id domain was 108,979.
This figure decreased compared to that of
late 2012 which was 109,695 users. From such
figure, the most domains used are co.id as many
as 43,409 users, followed by web.id as many as
42,583 users.
It is expected that by the inauguration of desa.
id use users of .id-based domain will increase.
REGULASI
The number of villages in Indonesia is
quite high, reaching up to 72 thousand
villages which is a potential large market,
since it would mean an additional users of
72 thousand .id domains.
Revolution Is Needed
What needs to be taken into account
in using .id domain for the first time is
incentive. Until today the government
has not provided any incentive for .id
domain use.
.id domain registration process is even
more difficult compared to that of .com
and .co that do not require any data
from users.
Other issues that cause .id domain
to be less prefered is that it is too
long compared to .com or .co since it
require additional co.id, ac.id or desa.
id. This needs to be revolutionized by
going straight to only .id, like a number
of countries such as Germany, it uses domain
name followed directly by .de.
If a large number of users are indeed intended
to be obtained in addition to village, district level
should also has a domain name. The even
larger potential is self name.
This is what needs to be sold and socialized
in order to increase users number, also to
increase Indonesian people participation to
upload documents which such
activity is lower than document
downloading activities.
Just imagine, if each person
has his/her own name site that
uses .id domain, we can also
imagine how many additional
sites will be resulted. Certainly this step needs
to be supported by simplifying domain or just by
using .id only.
Also, free or inexpensive
hosting incentive needs
to be added therefore
instead of creating blogs
on foreign sites, this user
potential is better utilized
to develop local contents
.info
.org
.mobi
.ca
.pro
.biz
.de
(Twitter: @herusutadi)
Majalah ICT
No. 08• April 22 — May 5 2013
19
CYBERLIFE
Social Media
Displaces Print Media
Arif Pitoyo
20
Majalah ICT
No. 08• April 22 —May 5 2013
T
he emergence of a twitter account owned
by President Susilo Bambang Yudhoyono
@SBYudhoyono is a phenomenon. The
presence of social media in Indonesia is
like fungus in the rain season, growing
significantly, and twitter account has even become a
person’s new icon.
In this social media era, a person can establish
a media without complicated licensing, the most
important thing is it can be done by anyone, as long
as he/she has Internet access.
According to a social media activist
Nukman Luthfie, a person’s account
that aready has more than
50,000 followers can be called
as a new media, since each
of his/her writing can be
accessed by 50,000 people.
Imagine if the same
happens to print media,
this would mean a very
large number of readers,
let alone if the followers
has reached hundreds of
thousand, even millions.
According to Nukman,
who owns twitter account @
nukman, the mostly affected
media by the development
of social media is print media,
while television is still powerful
since advertisement insertion still
causes relevision to be main priority,
considering around 99% of Indonesian
CYBERLIFE
”
The mostly
affected
media by the
development
of social media
is print media.
Some print
media in US
even have been
closed down.
denizens watch televison.
Classic media such as radio and print media have
been on the internet therefore people start to leave
them due to the high penetration of smart gadgets
in the middle of community, therefore people can
access online news directly from twitter.
In the past when radio was invented, the
newspaper was worried to decrease , when TV was
invented radio was worried to decrease, however it
turned out they still exist, despite the slow growth.
The mostly affected media by internet development
is print media. Some print media in the US even have
been closed down.
Print media can still survive since its operational
fee is covered by advertisement, while if there is no
advertisement sooner or later it will die on its own.
Advertisement on print media has also been reduced
by by online media since on online media visitors and
readers calculation is measurable through various
applications including Google Analytics and Alexa,
and this is what attracts advertisers.
The vast information technology and internet
development causes advertisers to no longer focus
on large screen or television, but also to small
screen such as cellular phones and tablets.
Izak jenie from Nexian even said that television
commercials was no longer relevant this time, let
alone not often do people watch television three
hours a day.
“If using the internet on cellular phones or tablet,
many people do so for more than three hours and
the number will continue to increase in the future,”
said Izak. (ICT/ap)
Majalah ICT
No. 08• April 22 — May 5 2013
21
Now
Present
Majalah ICT
All about ICT in Indonesia
Published by:
Indonesia ICT Institute
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