on air style guide - Viewpoint Creative

2015 BRAND REFRESH
ON AIR STYLE GUIDE
DELIVERED ON
10.06.15
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
TUNE IN BREAK OUT
SNIPES
FLEXI
PROMO TECH SPECS
THIS STYLE GUIDE IS INTERACTIVE. USE THE TABS ABOVE AND ON-PAGE HYPERLINKS TO NAVIGATE THE BOOK.
BRAND OVERVIEW
03
Logo
Typography
Color
Rules
PROMO TOOLKIT
CONTENTS
2015 BRAND REFRESH STYLE GUIDE
10
Structure
Recipe Card
Promo Open
Locator Tags
Lower Thirds
Transitions
Text Call-Outs
Promo Close
Sponsor Bed
TUNE-IN BREAK OUT
21
SNIPES
24
FLEXI
26
PROMO TECH SPECS
28
2
BRAND OVERVIEW
INDEX
LOGO
04
TYPOGRAPHY
06
COLOR
07
RULES
09
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
LOGO
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
MISSION & ANATOMY
Travel Channel
L O G O A N AT O M Y
LOGO
The Travel Channel logo evokes
action and inspires exploration.
The arrow shape evokes forward
motion, suggesting that there
is always more to be explored.
In this way, it compliments the
brand promise - that Travel will
move you.
2015 BRAND REFRESH STYLE GUIDE
LOGO TYPE: The Travel Channel typography uses a
modified version of the TRVL Vertigo font. The lower
case glyphs in Travel are relaxed and fun while the
uppercase channel glyphs establish the brand as an
authority on travel.
ARROWHEAD: The arrow head shows
direction. It always features a hero color
with a bevel / gradient to add dimension.
4
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
LOGO
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
“MOVES YOU” VARIATION
The Travel Channel logo can also be used to deliver concise messaging. In the “MOVES YOU” version of the logo, the red arrowhead is extended
to house copy. This messaging can be edited. To avoid clutter, the ‘CHANNEL’ text is removed from the “MOVES YOU” logo.
STANDARD LOGO
2015 BRAND REFRESH STYLE GUIDE
MOVES YOU LOGO
5
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
TYPOGRAPHY
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
BRAND FONTS
TRVL Vertigo is the primary Travel Channel font. Bree Serif, the secondary font, compliments TRVL Vertigo
with its slightly condensed characters. Note, Bree-Serif should only be used in uppercase.
TRVL Vertigo (PRIMARY)
TRVL VERTIGO
Bree Serif (SECONDARY)
BREE SERIF
2015 BRAND REFRESH STYLE GUIDE
ABCDEFGHIJKLMNOPQRS
TUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRS
TUVWXYZ
6
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
COLOR SYSTEM
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
PALETTES & VALUES
The promo toolkit utilizes five different Hero Colors, each with corresponding Accent Colors. Choose one
Hero Color and one Accent Color to create a Color Palette.
HERO COLORS / PALETTES
DEEP BLUE
SKY BLUE
Accent Colors
LAGOON GREEN
Accent Colors
SUNSHINE YELLOW
Accent Colors
Accent Colors
ADVENTURE ORANGE
Accent Colors
PMS:
1795 C
R: 0
G: 182
B: 253
R: 0, G: 83, B: 184
C: 100, M: 52, Y: 2, K: 12
PMS: 2945 C
R: 237
G: 4
B: 57
C: 0
M: 96
Y: 90
K: 2
R: 250
G: 200
B: 0
R: 0
G: 83
B: 184
R: 0, G: 182, B: 253
C: 79, M: 0, Y: 6, K: 5
PMS: 306 C
R: 60
G: 230
B: 183
R: 0
G: 83
B: 184
R: 60, G: 230, B: 183
C: 55, M: 0, Y: 26, K: 0
PMS: 3255 C
R: 0
G: 182
B: 253
R: 250, G: 200, B: 0
C: 0, M: 12, Y: 100, K: 0
PMS: 116 C
GRADIENTS
R: 255
G: 150
B: 0
R: 0
G: 83
B: 184
R: 0
G: 83
B: 184
R: 255, G: 150, B: 0
C: 0, M: 38, Y: 95, K: 0
PMS: 137 C
NEUTRALS
DEEP BLUE
SKY BLUE
LAGOON GREEN
R: 0
G: 83
B: 184
R: 0
G: 182
B: 253
R: 60
G: 230
B: 183
R: 0
G: 62
B: 166
R: 0
G: 146
B: 252
R: 20
G: 230
B: 183
RED
ADVENTURE ORANGE
SUNSHINE YELLOW
R: 250
G: 195
B: 0
R: 255
G: 150
B: 0
R: 237
G: 4
B: 50
R: 237
G: 160
B: 0
R: 250
G: 97
B: 0
R: 220
G: 2
B: 40
2015 BRAND REFRESH STYLE GUIDE
SLATE
BLACK
R: 36, G: 50, B: 54
C: 67, M: 45, Y: 27, K: 70
PMS: 432 C
R: 0, G: 0, B: 0
C: 30, M: 30, Y: 30, K: 100
PMS: Black
WHITE
LIGHT GREY
R: 255, G: 255, B: 255
C: 0, M: 0, Y: 0, K: 0
PMS: –
R: 222, G: 222, B: 224
C: 3, M: 2, Y: 4, K: 5
PMS: Cool Gray 1 C
7
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
COLOR SYSTEM
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
APPLICATION
The Hero Color and Accent Color of a chosen palette have specific uses. Their uses are described below.
ACCENT COLORS IN USE
HERO COLORS IN USE
This ENDPAGE uses the Adventure Orange
hero color.
Here is an OPEN SHOW TITLE using the Adventure
Orange hero color.
HERO COLORS are used for graphic and transitional elements. These elements include transitional
arrows, open show title arrows, locator tags, text callout arrows, and endpage arrows.
The animation that reveals the tune-in day utilizes
the accent color.
Here is a TIME BADGE using the Deep Blue
gradient accent color.
ACCENT COLORS are used for time badges, the animation that reveals
the tune-in day, and in transitions.
NOTE: The time badge always uses the GRADIENT color option.
EXCEPTION - RED ARROW HEAD
STANDARD LOGO / COLOR SETUPS
SKY BLUE
This transition uses the Deep Blue accent color.
LAGOON GREEN
SUNSHINE YELLOW
ADVENTURE ORANGE
DEEP BLUE
The COLOR OF THE ARROW HEAD for both the Standard and Moves You logo is the Hero Color of the chosen palette. The only exception is for the Deep Blue palette.
The Deep Blue palette uses the Red accent color for the arrow head, not the hero color. In all situations, the body of the logo is Deep Blue.
2015 BRAND REFRESH STYLE GUIDE
8
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
LOGO
TYPOGRAPHY
TUNE IN BREAK OUT
COLOR SYSTEM
SNIPES
FLEXI
PROMO TECH SPECS
RULES
RULES
• Promo starts with color pop. No color pop at the end (just cuts after TC logo).
• Use Show Logo in the open and close graphics when possible. If not, use the plain text.
• Show logo and show titles in the open and close will always be white.
• Use footage in the open and close graphics when possible. If not, use stills.
• All show footage should have the TC bug (placed on the lower right) except during full screen graphics.
• Text call outs will always be white.
• The Travel Moves You animation will be determined on a case-by-case basis for :30s.
• :25/5s, :20s, :15s and :10s will not have the Travel Moves You animation or VO.
• Sponsor pages should always have the TC Bug (placed on the lower right).
2015 BRAND REFRESH STYLE GUIDE
9
INTRODUCTION
CONTENTS
STRUCTURE
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
INDEX
PROMO TOOLKIT
2015 BRAND REFRESH STYLE GUIDE
STRUCTURE
11
RECIPE CARD
13
PROMO OPEN
14
LOCATOR TAGS
15
LOWER THIRDS
16
TRANSITIONS
17
TEXT CALL-OUTS
18
PROMO CLOSE
19
SPONSOR BEDS
20
10
INTRODUCTION
CONTENTS
STRUCTURE
BRAND OVERVIEW
RECIPE CARD
STRUCTURE & TIMELINE
PROMO TOOLKIT
PROMO OPEN
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
CLICK HERE FOR
There are two structures for promo spots: 1) 30s, 25s, 20s 2) All other 15s and 10s
SAMPLE PROMOS
ALL 30s, 25s, 20s
OPEN
Color Pop
Travel Logo
BODY
Show Title
Lower Third
CLOSE
TC Bug (Lower Right)
Endpage
Travel Logo
ALL 15s, 10s
OPEN
Color Pop
BODY
Travel Logo
Lower Third
CLOSE
TC Bug (Lower Right)
Endpage
Travel Logo
CLICK HERE TO VIEW TUNE-IN BREAK OUT
2015 BRAND REFRESH STYLE GUIDE
11
INTRODUCTION
CONTENTS
STRUCTURE
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
STRUCTURE & TIMELINE
ADDITIONAL PROMO ELEMENTS
LOCATOR TAG
2015 BRAND REFRESH STYLE GUIDE
TRANSITION
TEXT CALL-OUT
MOVES YOU TRAVEL LOGO
12
INTRODUCTION
CONTENTS
STRUCTURE
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
PROMO TOOLKIT RECIPE CARD
These are the recommended steps for constructing a promo.
1) Choose color palette
that matches the look
and feel of the show.
2) Insert show logo
or edit show name,
and edit tune-in text.
3) Choose backplates for:
4) Choose and edit
optional body elements:
• Travel logo in open & close
• Tune-in
• Show title
• Locator Tag
• Transitions
• Text Call-outs
The following pages will describe each step in greater detail and outline
the editable elements within the toolkit.
2015 BRAND REFRESH STYLE GUIDE
13
INTRODUCTION
CONTENTS
STRUCTURE
PROMO OPEN
BRAND OVERVIEW
RECIPE CARD
PROMO TOOLKIT
PROMO OPEN
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
SPONSOR BEDS
The Promo Open always consists of a LOGO PAGE followed by a SHOW TITLE PAGE.
LOGO PAGE
PROMO TECH SPECS
CLICK HERE FOR
PROMO OPEN EXAMPLE
SHOW TITLE PAGES
LOGO SHOW TITLE PAGE (PREFERRED)
PLAIN TEXT SHOW TITLE PAGE
FOOTAGE BACKPLATE: The logo page backplate uses landscape
footage from the show being promoted. Use simple shots and avoid
close ups of people or other show elements.
FOOTAGE BACKPLATE: The show title animates over show footage.
The footage can either be talent footage or footage representative
of the promoted show.
SHOW LOGO: The show logo is preferred over plain text. The show
logo can extend past the graphic arrow on the right side but never
the left side. If it does extend, it should intersect the talent or the
subject of the footage backplate.
Landscape shots and b-roll work well for
logo pages.
Proper framing is essential to a successful show title page.
The talent or the subject of the shot must be framed to the right
half of the screen. The graphic arrow can intersect talent at the
shoulders or below.
EXAMPLES
EXAMPLES
This shot successfully establishes an
environment with a good landscape
shot that has minimal distractions.
This medium shot has too many
distractions. The people compete
with the logo and the frame is too
busy. Avoid these types of shots.
2015 BRAND REFRESH STYLE GUIDE
This show clip has no talent but is
representative of the show.
The arrow intersects the talent above
the shoulders and the talent is not
framed in the right half. Proper framing
is essential.
SHOW TITLE TEXT: If using plain text for the show title, text
should typically be one or two lines. The text should not extend
past the graphic arrow more than a full character width. Use three
lines if absolutely necessary.
This show title should be three lines, not
two. The word ‘FAMILY’ extends way too
far past the green arrow.
Good example of a three line show title.
14
INTRODUCTION
CONTENTS
STRUCTURE
LOCATOR TAGS
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
Locator tags identify the geographic location of the promoted show. They animate over show footage.
CLICK HERE FOR
LOCATOR TAG EXAMPLES
TEXT EXAMPLES
This is a good example of a two line locator tag and how to
use a landscape shot to establish location.
This text should be broken into two lines. The text is small
and may cause a legibility issue.
FOOTAGE BACKPLATE EXAMPLES
FOOTAGE BACKPLATE: The locator tag animates over show footage. The footage
can either be an environment / location the show is set in or a representative
show element.
LOCATOR TAG TEXT: Locator tags are either one line or two lines.
This close-up works well to describe the promoted show
(Bizarre Foods) without competing with the locator tag.
2015 BRAND REFRESH STYLE GUIDE
The close-up of the women’s face competes with the locator tag.
Try to avoid close-ups and people when selecting footage.
15
INTRODUCTION
CONTENTS
STRUCTURE
LOWER THIRDS
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
The toolkit provides two types of lower thirds: a three line and a two line.
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
CLICK HERE FOR
LOWER THIRD EXAMPLES
TEXT EXAMPLES
THREE LINE
LOWER THIRD
Format:
NEW EPISODE (SEASON/SERIES)
SHOW TITLE
DAY DATE TIME
(PREFERRED)
LOWER THIRDS TEXT: Lower thirds use colored text. The show name and tune-in
are Deep Blue and the descriptor is Slate.
TWO LINE
LOWER THIRD
Format:
NEW EPISODE (SEASON/SERIES)
SHOW TITLE
PLACEMENT: Lower thirds can be placed on any clip except for clips with
other graphics.
2015 BRAND REFRESH STYLE GUIDE
16
INTRODUCTION
CONTENTS
STRUCTURE
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
TRANSITIONS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
CLICK HERE FOR
TRANSITION EXAMPLES
TRANSITION 01: 16 frames
TRANSITION 02: 19 frames
TRANSITION 03: 32 frames
TRANSITION 04: 19 frames
TRANSITION 05: 16 frames
TRANSITION 06: 13 frames
TRANSITION 07: 19 frames
TRANSITION 08: 18 frames
TRANSITION 09: 23 frames
TRANSITION 10: 23 frames
2015 BRAND REFRESH STYLE GUIDE
17
INTRODUCTION
CONTENTS
STRUCTURE
TEXT CALL-OUTS
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
PROMO TECH SPECS
SPONSOR BEDS
CLICK HERE FOR
Text call-outs utilize two shot transitions, three shot transitions, or a keyable overlay.
TEXT CALL- OUT EXAMPLES
TWO SHOT TEXT CALL-OUTS
THREE SHOT TEXT CALL-OUTS
KEYABLE TEXT CALL-OUT
Two shot text call-outs contain 2 footage clips. Text and graphics
animate over Clip A and transition out to reveal Clip B.
Three shot text call-outs contain 3 footage clips. Graphics animate
over Clip A revealing Clip B. Text and graphics hold on Clip B, then
transition out to reveal Clip C.
One shot text call-outs contain text and graphics that animate
and transition out over a single clip.
Call-out 1 and 2 are two shot text call-outs.
NOTE: Clip B can be graphic and not footage
Call-out 6 can be a two shot text call-out.
Call-out 3, 4, and 5 are three shot text call-outs.
SAMPLES
Call-out 1
SAMPLES
Call-out 2
Call-out 3
SAMPLES
Call-out 4
Call-out 6
Call-out 6 (two-line)
Call-out 5
2015 BRAND REFRESH STYLE GUIDE
18
INTRODUCTION
CONTENTS
STRUCTURE
PROMO CLOSE
BRAND OVERVIEW
RECIPE CARD
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
SPONSOR BEDS
The Promo Close always consists of a TUNE-IN END PAGE followed by a Travel Channel LOGO BUTTON.
TUNE-IN END PAGE
PROMO TECH SPECS
CLICK HERE FOR
PROMO CLOSE EXAMPLE
LOGO PAGE
LOGO TUNE-IN END PAGE (PREFERRED)
PLAIN TEXT TUNE-IN END PAGE
FOOTAGE BACKPLATE: The tune-in end page animates over talent
footage.
SHOW LOGO: The show logo is preferred over plain text. The logo
should not extend beyond the white arrow lines. Show logos are
always WHITE.
Proper framing is essential to a successful show title page.
The talent or the subject of the shot must be framed to the right
half of the screen. The graphic arrow can intersect talent at the
shoulders or below.
SHOW TITLE TEXT: If using plain text for the show title, text
should typically be one or two lines. The text should not extend
past the white arrow lines. Use three lines if absolutely necessary.
FOOTAGE BACKPLATE: The logo page backplate uses landscape
footage. Use simple shots and avoid people.
The toolkit also provides several backplates for the logo button
animation. Choose a backplate that matches the chosen color scheme
or the promoted show’s theme / geographic setting.
If footage is unavailable, still photographs of talent can be used.
EXAMPLES
Good example of a tune-in show logo.
EXAMPLES
The show logo should always be WHITE.
2015 BRAND REFRESH STYLE GUIDE
Text should not extend beyond the
white arrow lines.
Good example of a three line show title.
This backplate option would work well
with themes of adventure.
This backplate includes people
and is too busy. Try to use a scenic
landscape shot instead.
19
INTRODUCTION
CONTENTS
STRUCTURE
SPONSOR BED
BRAND OVERVIEW
RECIPE CARD
PROMO TOOLKIT
LOCATOR TAGS
PROMO OPEN
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
SPONSOR BEDS
FOOTAGE & GRAPHIC
FOOTAGE SPONSOR BED
PROMO TECH SPECS
CLICK HERE FOR
SPONSOR BED EXAMPLE
GRAPHIC SPONSOR BED
LOGO CONTAINER COLOR:
LOGO CONTAINER SIZE:
A white, a slate, and medium
grey logo container are
available in the toolkit. Pick
a color that contrasts with
the sponsor’s logo. Change
the color by selecting the BED
CONTROLS layer and using
the checkbox in the Effects
Controls window.
The width of the logo
container can be adjusted if
the Sponsor’s logo doesn’t
comfortably fit within the
guide. Change width by
selecting the Bed CONTROLS
layer and using the slider
control in the Effects Controls
window.
FOOTAGE: The sponsor bed can animate over footage. Simple landscape
shots work best. Pick a shot that somehow relates to sponsor.
GRAPHIC: The toolkit provides graphic backplates for each hero
color. Make layer [Background_[GRADIENT]] visible in the renderer
to activate.
NOTE: A still can work in place of footage. Pick a still that relates to the
sponsor. A blur effect is highly recommended.
Logos should fit within
the white guide shown in
the adjacent frame.
543px
327px
1) Keep the sponsor logo within the guide to prevent
the arrows from clipping the logo.
2015 BRAND REFRESH STYLE GUIDE
2) Do not use shots of people for backplates.
Sponsor beds always
include the Travel
Channel bug in the lower
right of the frame.
20
TUNE-IN BREAK OUT
INDEX
30s, 25s, 20s
22
15s AND 10s
23
INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
TUNE IN BREAK OUT
SNIPES
FLEXI
PROMO TECH SPECS
TUNE-IN BREAKOUT SHEET
3 0s , 2 5s, 20s
OPEN
30s, 25s, 20s
TRT
EXAMPLES
CARD 1
CLOSE
LOWER THIRD (GFX)
CARD 3
dated
A) DESCRIPTOR + SHOW TITLE
+ DAY DATE TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Wednesday October 7 at 9
next week
A) DESCRIPTOR + SHOW TITLE
+ NEXT DAY TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Next Wednesday at 9
A) DESCRIPTOR + SHOW TITLE
+ DAY TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Wednesday at 9
tomorrow
A) DESCRIPTOR + SHOW TITLE
+ TOMORROW TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Tomorrow at 9
tonight
A) DESCRIPTOR + SHOW TITLE
+ TONIGHT TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Tonight at 9
next
A) DESCRIPTOR + SHOW TITLE
+ NEXT
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Next
day of week
GFX: TC LOGO
VO: On Travel Channel’s
CARD 2
GFX: DESCRIPTOR, SHOW TITLE
VO: Descriptor, Show Title
CARD 1
CARD 2
LOWER THIRD
VO: On Travel Channel’s
VO: New series, new season, new episode
of Expedition Unknown
CARD 4
GFX: TC LOGO
VO: Only on Travel Channel. (VO:
‘Travel Moves You’ determined on
case-by-case basis on 30s)
CARD 3
CARD 4
VO: New series, new season, new episode.
Expedition Unknown, Wednesday October
7, Next Wednesday at 9, Wednesday at 9,
Tomorrow at 9, Tonight at 9, Next
VO: Only on Travel Channel. (VO: ‘Travel
Moves You’ determined on case-by-case
basis on 30s)
CARD 3 TUNE-IN EXAMPLES
dated
2015 BRAND REFRESH STYLE GUIDE
next week
day of week
tomorrow
tonight
next
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INTRODUCTION
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
TUNE IN BREAK OUT
SNIPES
FLEXI
PROMO TECH SPECS
A LL 15s, 1 0s
OPEN
15s, 10s
TRT
EXAMPLES
CLOSE
CARD 1
LOWER THIRD (GFX)
CARD 2
dated
GFX: TC LOGO
VO: Wednesday October 7
A) DESCRIPTOR + SHOW TITLE
+ DAY DATE TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Wednesday October 7
next week
GFX: TC LOGO
VO: Next Wednesday
A) DESCRIPTOR + SHOW TITLE
+ NEXT DAY TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Next Wednesday at 9
day of week
GFX: TC LOGO
VO: Wednesday
A) DESCRIPTOR + SHOW TITLE
+ DAY TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Wednesday at 9
tomorrow
GFX: TC LOGO
VO: Tomorrow
A) DESCRIPTOR + SHOW TITLE
+ TOMORROW TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Tomorrow at 9
tonight
GFX: TC LOGO
VO: Tonight
A) DESCRIPTOR + SHOW TITLE
+ TONIGHT TIME
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Tonight at 9
next
GFX: TC LOGO
VO: Next
A) DESCRIPTOR + SHOW TITLE
+ NEXT
GFX: DESCRIPTOR, SHOW TITLE, TUNE-IN
VO: Descriptor, Show Title, Next
CARD 1
LOWER THIRD
VO: Wednesday October 7, Next Wednesday,
Wednesday, Tomorrow, Tonight, Next
CARD 3
GFX: TC LOGO
VO: On Travel Channel.
CARD 2
CARD 3
VO: New series, new season, new episode
Expedition Unknown Wednesday October 7,
Next Wednesday at 9, Wednesday at 9,
Tomorrow at 9, Tonight at 9, Next
VO: On Travel Channel.
D ES CR IP TOR S
01) NEW SERIES
NEW SERIES
NEW SEASON
NEW EPISODE
GFX: NEW SERIES | VO: New Series
GFX: NEW SEASON | VO: New Season
GFX: NEW EPISODE | VO: New Episode
Use for the launch of a new series.
02) NEW SEASON
Use for the launch of a returning series.
EXAMPLES
03) NEW EPISODE
Use for standard topicals.
2015 BRAND REFRESH STYLE GUIDE
23
SNIPES
INTRODUCTION
SNIPES
CONTENTS
BRAND OVERVIEW
PROMO TOOLKIT
TUNE IN BREAK OUT
SNIPES
FLEXI
PROMO TECH SPECS
STANDARD, CUSTOM, AND COMPONENTS
C US TO M S N I P E S
S TANDAR D SN IP E S
TALENT SNIPE
NAVIGATION SNIPE
ONLINE SNIPE
SOCIAL SNIPE
1) Sherwin Williams custom snipe
All snipes are 1– 2 pages.
S NI PE C OMP ON E N T S AN D O P T IO N S
TYPOGRAPHY
TRVL VERTIGO
2) Hotel Impossible custom snipe
ABCDEFGHIJKLMNOPQRS
TUVWXYZ
TYPOGRAPHY: Text in a snipe is
TRVL VERTIGO. It can be formatted
to be 1 – 4 lines depending on
messaging. Color can be either SLATE
or DEEP BLUE.
ARROW COLOR: The end of the snipe
arrow and any Hero color except
DEEP BLUE. The secondary arrow is
always DEEP BLUE.
0123456789
SLATE
DEEP BLUE
R: 36, G: 50, B: 54
R: 0, G: 83, B: 184
3) Expedition Unknown custom snipe
TE XT L AY O U T E X A M P L E S
ARROW COLOR OPTIONS
SKY BLUE
LAGOON GREEN
SUNSHINE YELLOW
ADVENTURE ORANGE
RED
R: 0, G: 182, B: 253
R: 60, G: 230, B: 183
R: 250, G: 200, B: 0
R: 255, G: 150, B: 0
R: 237, G: 4, B: 57
2015 BRAND REFRESH STYLE GUIDE
1) One line snipe.
2) Two line snipe.
3) Three line snipe.
4) Four line snipe.
25
FLEXI
INTRODUCTION
FLEXI
CONTENTS
BRAND OVERVIEW
TALENT AND LOCATION
TA LENT FLEXI
PROMO TOOLKIT
TUNE IN BREAK OUT
TALENT NAME /
LOCATION
SHOW NAME /
LOCATION SUBHEAD
FONT: TRVL Vertigo
SIZE: 90px
TRACKING: 25
COLOR: WHITE
FONT: Bree Serif
SIZE: 50px
TRACKING: 25
COLOR: WHITE
NOTE: Decrease text size
if the text extends past
the farthest white arrow.
Location flexis showcase a geographic location.
E N D L O GO O P T I O N S
BIG LOGO
INTRO –
TRANSITION –
END –
LOGO: The flexi intro features the standard Travel
Channel logo
LOGO: The Travel Channel logo can feature a talent’s
or subject’s reflection as shown above.
LOGO: Use the ‘Travel Moves You’ logo for end of the flexi.
TEXT: Either the location or talent name animates
on screen.
FOOTAGE / FRAMING: For transition footage, use a shot
with the subject framed to the left half of the screen.
2015 BRAND REFRESH STYLE GUIDE
PROMO TECH SPECS
T Y P O GR A P H Y
S T RUC T U R E A N D C OMP O N EN T S
FOOTAGE / FRAMING: For intro footage, use a shot with
the subject framed to the right half of the screen.
FLEXI
Flexis feature either Travel Chanel talent or geographic location.
L O C ATI O N F L E XI
Talent flexis showcase Travel Chanel talent / show hosts.
SNIPES
There are two logo sizes
available for the end of
the flexi: big or small.
Use whichever works best
with the chosen footage.
FOOTAGE / FRAMING: For end footage, use a shot with the
subject framed to the left half of the screen.
SMALL LOGO
27
INDEX
PROMO TECH SPECS
COLOR CONTROL
29
PROMO OPEN
30
LOCATOR TAGS
33
LOWER THIRDS
34
TRANSITIONS
35
TEXT CALL-OUTS
37
PROMO CLOSE
41
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
COLOR SYSTEM
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
AE TOOLKIT COLOR CONTROL
SELECT ONE HERO AND ONE
ACCENT COLOR
Pick a color palette that matches
the look and feel of the show. Use the
eyedropper tool in precomp 001_GLOBAL
COLOR CONTROL to select both a Hero Color
and an Accent Color. All elements in the
toolkit will reflect these color choices.
FLEXI
PROMO TECH SPECS
PROMO CLOSE
CLICK HERE FOR
SAMPLE PROMOS
The thick arrow will
display your current
Hero color.
The thin arrow will
display your current
Accent Color.
Choose only one Hero Color and one
corresponding Accent Color.
2015 BRAND REFRESH STYLE GUIDE
29
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO OPEN
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TECH SPECS
CLICK HERE FOR
PROMO OPEN EXAMPLE
SELECTING LOGO PAGE FOOTAGE
SELECTING SHOW TITLE PAGE FOOTAGE
The talent or the subject
of the shot must be
positioned to the right
half of the frame. Medium
and close-up shots can
both work well.
The footage should
introduce the promoted
show’s setting,
environment, or theme.
The farthest arrow can
intersect the subject.
If the subject is talent,
it can only intersect the
talent at the shoulders
or below.
When choosing a backplate footage
image, these are the rules to follow:
• Always a simple scenic shot with minimal
distractions. Wide angle shots preferred.
The show title animates over show footage. The footage can either be talent footage or footage
representative of the promoted show. The talent / subject of the shot should always be framed
to the right half of the screen.
Footage can be loaded into precomp 01_OPEN_LOGO_BKG.
• Should be b-roll from the promoted show.
Footage is selected or added in precomp 02_OPEN_TALENT[FOOTAGE].
• Establish a setting, environment, or theme.
EXAMPLES
This shot successfully establishes an
environment with a good landscape
shot that has minimal distractions.
EXAMPLES
A simple landscape or b-roll shot works
well for logo page backplates.
2015 BRAND REFRESH STYLE GUIDE
This medium shot has too many
distractions. The people compete with
the logo and the frame is too busy.
Avoid these types of shots.
This show clip has no talent but is
representative of the show.
The arrow intersects the talent above
the shoulders and the talent is not
framed in the right half. Proper framing
is essential.
Good use of a talent shot with proper
framing.
30
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO OPEN
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TECH SPECS
FORMATTING SHOW LOGO
SELECTING SHOW TITLE TEXT
DESCRIPTOR
FONT: Bree Serif
SIZE: 42px
TRACKING: 40
COLOR: White
SHOW LOGO:
NOTE: When editing
the Descriptor, there are
light flashes that need
to be adjusted to land
on the glyphs.
COLOR: White
NOTE: Do not use a color
for the show logo. Show
logos are always white.
To edit, open the
[05_Custom_Descriptor]
precomp. Position the Blue
Flash layer on the first
letter. Extend the duration
of the Flare so it underlines
the whole descriptor.
SHOW TITLE
Show logos are preferred over plain text. The template
shown provides proper logo sizing. Fit the show logo
within the grey box and align it cenetered at the top.
Use precomp 03b_Show_Logo_Placement to load and
size a new show logo.
LEADING GUIDE
21 PIXELS TALL
* One line show names
can be up 183px in size.
NOTE: Show titles should be formatted so the letters never
extend more than a full character past the colored arrows
when the animation is resolved.
NOTE: The Descriptor can be changed with a checkbox
system in the Effects Controls window in the toolkit.
Text on the Show Title Page can be edited in the 03_OPEN_TITLEPAGE_[TEXT] precomp.
1) Show logo sizing / placement template.
EXAMPLES
This show logo was not sized correctly
and extends past the graphics arrow. The
sizing template prevents this.
FONT: TRVL Vertigo
SIZE: 117.3 - 183px *
TRACKING: 13
COLOR: White
EXAMPLES
Show logos are always white with no
exceptions.
2015 BRAND REFRESH STYLE GUIDE
This show logo was formatted correctly. It
does not extend past the graphic arrow and
has the proper space below the descriptor.
Good example of one line show
title. Note that font size was increased
to 183px.
Good example of a three line show title.
Note that the ‘Y’ in ‘CRAZY’ extends past
the blue arrow, but not more than a full
character.
This show title should be three lines, not
two. The word ‘FAMILY’ extends way too
far past the green arrow.
31
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO OPEN
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
RENDER PROMO OPEN
NOTES ON RENDERING
• Open Part A contains the logo page animation.
• Open Part B contains the show name title and
footage precomps. There is a slider in Part B to
adjust the transition out duration.
2015 BRAND REFRESH STYLE GUIDE
32
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
LOCATOR TAGS
PROMO TOOLKIT
PROMO OPEN
TECH SPECS
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
CLICK HERE FOR
Locator tags identify the geographic location of the promoted show.
SELECTING BACKPLATE FOOTAGE
LOCATOR TAG EXAMPLES
FORMATTING TEXT
LOCATOR TAG
FONT: TRVL Vertigo
SIZE: 114px *
TRACKING: 20
COLOR: White
Wide angle or
landscape shots work
well for locator tags.
Avoid footage with
distracting elements
that could compete
with the locator tag.
NOTE: Font size can be
increased or decreased to
fit in target area. 114px
is a good starting point for
short one line locations.
90px is a good starting
point for two line
locations.
Type should be
more than 60px
from the edge of
the locator tag.
The locator tag animates over show footage. The footage can either be an
environment / location the show is set in or a representative show element.
Footage is selected or added in the Locator_BKG_[Footage] precomp.
Use either the one line or two line option depending on the locations name
length. The text should never extend the white template shown in the above
frame. There is a 60px margin from the edge of the graphic. Increase or
decrease text size to fit.
Text on the locator tag can be edited in the 01_Locator_1_Line_[TEXT] and 02_Locator_2_Line_[TEXT] precomps.
EXAMPLES
This is a good example of simple and
effective footage.
EXAMPLES
This close-up works well to describe the
promoted show (Bizarre Foods) without
competing with the locator tag.
2015 BRAND REFRESH STYLE GUIDE
The close-up of the women’s face competes
with the locator tag. Try to avoid close-ups
and people when selecting footage.
Good example of a two line locator tag.
The text is closer than 60px to the edge
of the tag. Decrease text size so there is a
60px margin.
This location should be broken into two
lines. The text is small and may cause a
legibility issue.
33
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
LOWER THIRDS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO CLOSE
TECH SPECS
PLACEMENT
875px
PROMO TECH SPECS
CLICK HERE FOR
LOWER THIRD EXAMPLES
EDITING TEXT
DESCRIPTOR
FONT: TRVL Vertigo
SIZE: 26px
TRACKING: 20
COLOR: Slate
SHOW NAME
AND TUNE-IN
FONT: TRVL Vertigo
SIZE: 44px
TRACKING: 10
COLOR: Deep Blue
COLOR: Lower thirds use colored text.
The show name and tune-in are Deep Blue
and the descriptor is Slate.
LENGTH CONTROL
PLACEMENT: The lower third is placed 875px from the top of the frame.
Lower thirds can be placed on any clip except for clips with other graphics.
2015 BRAND REFRESH STYLE GUIDE
The length of the white
text container can be
extended in the toolkit.
Inside the lower third
comp, there is a layer
labeled BAR - Move
Position L or R. Expand
the layer and adjust the
container length using
the X Position.
34
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TRANSITIONS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
HOW TO BUILD
CLICK HERE FOR
TRANSITION EXAMPLES
When applying a transition to an edit, stack the provided graphic overlay and footage matte on your
timeline. The footage matte will wipe from Clip A to Clip B creating a two shot transition.
Graphic Overlay
GRAPHIC OVERLAY
Footage Matte
FOOTAGE MATTE
Promo Clip A
Promo Clip B
Stacking the graphic overlay and footage matte over two promo clips results in the frame above. The footage
matte wipes from Clip A to Clip B. The graphic overlay animates on top of the clips and footage matte.
NOTE: The delivered transitions are available as Avid DNxHD 220 10-bit files. If building the transition in
After Effects, replace [Footage A Placeholder.jpg] with Clip A and [Footage B Placeholder.jpg] with Clip B.
2015 BRAND REFRESH STYLE GUIDE
35
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TRANSITIONS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
DURATION
TRANSITION 01: 16 frames
TRANSITION 02: 19 frames
TRANSITION 03: 32 frames
TRANSITION 04: 19 frames
TRANSITION 05: 16 frames
TRANSITION 06: 13 frames
TRANSITION 07: 19 frames
TRANSITION 08: 18 frames
TRANSITION 09: 23 frames
TRANSITION 10: 23 frames
2015 BRAND REFRESH STYLE GUIDE
36
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TEXT CALL-OUTS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TECH SPECS
CLICK HERE FOR
TEXT CALL- OUT EXAMPLES
SELECTING BACKPLATES
FORMATTING TEXT
TITLE CARD:
FONT: TRVL Vertigo
COLOR: White
NOTE: Text call-outs
can be one or two lines.
1) Still photo example
Text should not
extend past the edges
of the white guide
when it reaches the
center of the frame.
This guide ensures
center cut safety.
386px
2) Graphic example
Text should always resolve over simple shots that
don’t distract from the messaging.
Photo backplates with organic colors work best.
The photo should be representative of the chosen
show. Bokeh / blur effects are recommended.
Three shot text call-outs have the option to use either
a graphic or still photo for Clip B / middle clip.
363px
Text is always centered and should have at least 363px of space above and
below. Keep 386px of space on each side to ensure text is SD safe.
Text can be one or two lines.
A good starting size for text is 175px. Adjust accordingly.
Graphic backplates should use the accent color
of the chosen color scheme.
EXAMPLES
Although a nice shot, this footage
is too busy for a title card. Shots
with too much visual interest cause
legibility issues.
EXAMPLES
This color is off-brand and clashes with
the color palette. Use organic colors that
mesh well with the Travel Channel color
palette.
2015 BRAND REFRESH STYLE GUIDE
Close-ups of people are distracting and
can cause legibility issues. Wide angle
photographs with simple elements work
best.
The text is too close to the vertical edges
of the frame. Either decrease text size or
use two lines.
Breaking this text into two separate text
call-outs would create more effective
messaging.
37
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TEXT CALL-OUTS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TWO SHOT TEXT CALL-OUT
Text call-out 01 and 02 use utilize two shots. Use the provided footage matte to wipe
between Clip A and Clip B. See examples below.
TEXT CALL-OUT 01
01) Clip A.
02) Text and graphics animate on.
03) Hold on text.
04) Footage matte wipes away Clip A.
05) Clip B.
02) Text and graphics animate on.
03) Hold on text.
04) Footage matte wipes away Clip A.
05) Clip B.
TEXT CALL-OUT 02
01) Clip A.
If building a two shot text call-out in After Effects, load Clip A into [Background_[FOOTAGE]_01]
and Clip B into [Background_[FOOTAGE]_02]. See PAGE 35 for information on footage mattes.
2015 BRAND REFRESH STYLE GUIDE
38
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TEXT CALL-OUTS
TITLE CARD 03
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
THREE SHOT TEXT CALL-OUT
Text call-outs 03, 04, and 05 utilize three shots. A footage matte wipes from Clip A to Clip B
and from Clip B to Clip C. See examples below.
01) Clip A.
02) Footage matte wipes away Clip A revealing Clip B.
03) Hold on graphics and text over Clip B.
04) Footage matte wipes away Clip B.
05) Clip C.
02) Footage matte wipes away Clip A revealing Clip B.
03) Hold on graphics and text over Clip B.
04) Footage matte wipes away Clip B.
05) Clip C.
02) Footage matte wipes away Clip A revealing Clip B.
03) Hold on graphics and text over Clip B.
04) Footage matte wipes away Clip B.
05) Clip C.
TITLE CARD 04
01) Clip A.
TITLE CARD 05
01) Clip A.
If building a three shot text call-out in After Effects, load Clip A into [Background_[FOOTAGE]_01], Clip B into [TC_03_BKG_[FOOTAGE]_02],
and Clip C into Background_[FOOTAGE]_03. See PAGE 35 for information on footage mattes.
2015 BRAND REFRESH STYLE GUIDE
39
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
TEXT CALL-OUTS
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
ONE SHOT TEXT CALL-OUT
Text call-out 06 utilizes a single shot. Text and graphics animate over Clip A.
See examples below.
TEXT CALL-OUT 06 (ONE LINE)
01) Clip A.
02) Text and graphics animate on.
03) Hold on text.
04) Text and graphics animate off.
05) Clip A.
02) Text and graphics animate on.
03) Hold on text.
04) Text and graphics animate off.
05) Clip A.
TEXT CALL-OUT 06 (TWO LINE)
01) Clip A.
If building a one shot text call-out in After Effects, load Clip A into [TC_06_BKG_[IMAGE]. See PAGE 35 for information on footage mattes.
2015 BRAND REFRESH STYLE GUIDE
40
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO CLOSE
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TECH SPECS
CLICK HERE FOR
PROMO CLOSE EXAMPLE
SELECTING TUNE-IN END PAGE FOOTAGE
SELECTING LOGO PAGE FOOTAGE
The talent or the subject
of the shot must be
positioned to the right
half of the frame. Medium
and close-up shots can
both work well.
The footage should
represent the
promoted show’s
color scheme theme
/ geographic setting.
The farthest arrow can
intersect the subject.
If the subject is talent,
it can only intersect the
talent at the shoulders
or below.
The tune-in end page animates over talent footage.
Proper framing is essential to a successful tune-in
end page. Talent should always be framed in the
right half of the screen. The farthest white arrow
can intersect the talent at the shoulders or below.
Still photographs of talent can also be used.
The toolkit features a built in drift animation
to help stills look more dynamic.
CREATING A CUSTOM STILL: A custom still should be
loaded into the 02b_Talent_[STILL] precomp. Turn on the
still photograph option within either the show title text or
logo precomp to activate. (03a_Tune_in_Endpage_[TEXT]
or 03b_Tune_In_Endpage_[SHOW LOGO].)
EXAMPLES
Good use of a medium shot that
highlights the show’s setting.
The toolkit provides several backplates for
the logo page animation. Choose a backplate
that matches the chosen color scheme or the
promoted show’s theme / geographic setting.
Show footage also works.
When choosing a custom backplate image,
these are the rules to follow:
An image or clip can selected from or added
to the backplate library in precomp 04_Travel_
Logo_BKG_[IMAGE].
The adjustment layers needed to create your
own backplate are available in precomp
[z_Backgrounds_Template].
• Always a scenic shot with no people
• Can be from the content or represents it correctly
EXAMPLES
The white arrow should never intersect the
talent’s face.
2015 BRAND REFRESH STYLE GUIDE
Even though the arrow intersects below the
shoulders, the talent should be framed in
the right half, never the middle.
This backplate option would work
well with themes of adventure.
This backplate option would work well
with a show set in a urban setting or
museum.
This backplate includes people
and is too busy. Try to use a scenic
landscape shot instead.
41
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO CLOSE
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
TUNE IN BREAK OUT
LOWER THIRDS
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
TECH SPECS
FORMATTING SHOW LOGO
FORMATTING SHOW TITLE TEXT
DESCRIPTOR
FONT: Bree Serif
SIZE: 42px
TRACKING: 40
COLOR: White
NOTE: When editing the
Descriptor, there are light
flashes that need to be
adjusted to land on the glyphs.
SHOW LOGO:
COLOR: White
NOTE: Do not use a color
for the show logo. Show
logos are always white.
DESIGN NOTE
The point of the arrow on
the left must align with
the vertical position of the
Time Badge. The toolkit is
rigged so the two elements
move vertically together.
Show logos are preferred over plain text. The template
shown provides proper logo sizing. Fit the show logo
within the grey box and align it cenetered at the top.
Use precomp 03b_show_logo_placement to load and
size a new show logo.
Show logo sizing / placement template.
EXAMPLES
The show logo should always be
centered.
SHOW TITLE:
TIME BADGE
TUNE-IN DAY
FONT: TRVL Vertigo
SIZE: 110 - 155px
TRACKING: 0 - 20
COLOR: White
FONT: TRVL Vertigo
SIZE: 60px
TRACKING: -10
COLOR: White
FONT: TRVL Vertigo
SIZE: 63.4px
TRACKING: 20
COLOR: White
NOTE: Show names are
typically 1 – 3 lines.
Text should not extend
past the arrow lines on
either side, and have a
comfortable margin.
NOTE: The diamond
graphic must be adjusted
for width to fit the tunein time.
NOTE: The arrow animation
that reveals the tune-in day
must be adjusted for width
to fit word length.
LEADING GUIDES
21px
21px
49px
14px
EXAMPLES
Good example of a tune-in show logo.
2015 BRAND REFRESH STYLE GUIDE
The show logo should always be WHITE.
Good example of a one line show title.
Good example of a three line show title.
Text should not extend beyond the white
arrow lines.
42
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO CLOSE
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
LOGO BUTTON ANIMATION
THERE ARE TWO ANIMATIONS
FOR THE LOGO BUTTON
1) 05a_FAST_LOGO_TRAVEL
A fast logo button animation for when time is tight.
2) 05b_SLOW_LOGO_TRAVEL
A slow logo animation with more visual interest.
NOTE: This button has the option to display the
talents reflection in the logo transition. Image must
be scaled and adjusted for size.
Each button has the option to display a URL
and channel number.
1) The MOVES YOU messaging is editable.
2) Here is an example of the longer animation with the talent’s face
reflected in the logo. This can be turned on or off.
EDITING THE MOVES YOU LOGO
The messaging in the MOVES YOU logo can edited.
Open the 05_TRAVEL_MOVES_YOU_LOGO
pre-comp to change.
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43
INTRODUCTION
CONTENTS
BRAND OVERVIEW
COLOR CONTROL
PROMO CLOSE
PROMO OPEN
PROMO TOOLKIT
LOCATOR TAGS
LOWER THIRDS
TUNE IN BREAK OUT
TRANSITIONS
SNIPES
TEXT CALL-OUTS
FLEXI
PROMO TECH SPECS
PROMO CLOSE
RENDER OPTIONS
NOTES ON RENDERING
• There is a 4:3 center protect that automatically
adjusts endpage elements.
• Turn on the desired logo button in the renderer.
The options for each button are described on the
previous page.
• The transition point to the button can be adjusted.
2015 BRAND REFRESH STYLE GUIDE
44
THANK YOU.