2009 Desafío Intel América Latina: Chile

2009 Desafío Intel
América Latina: Chile
Universidad Técnica Federico Santa María
International Institute for Innovation and Entrepreneurship 3IE
October 26th, 2009 Valparaíso, Chile
Table of Contents
Prologue
3
Agenda
4
Thank you to our sponsors
5
About 3IE
6
The Competition
7
Prizes and Rules
8
Finalist Team: E-Health Systems
9
Finalist Team: Voxound
10
Finalist Team: Sugaut
11
Finalist Team: Albuland
12
Finalist Team: Second Sense
13
Finalist Team: BrandmetriQ
14
Finalist Team: NSUW2N 15
Finalist Team: Cut & Reposition System
16
Finalists from Argentina, Colombia, Costa Rica & Mexico
17
Judges
18
Mentors
26
Projects Submitted
27
2
Prologue: Víctor Aguilera
The International Institute for Innovation and Entrepreneurship – 3IE of the Universidad Técnica Federico Santa María – USM is proud to organize the first version of the
Desafío Intel América Latina. We are honored the globally respected Intel Corporation
has entrusted us to convene university students that are innovators and entrepreneurs
in technology.
The Desafío Intel® America Latina is part of a systematic effort at an international level
that Intel® has lead for the promotion of economic development. The Intel Challenge
seeks to promote technology based entrepreneurial developments with the potential
to become important business opportunities internationally. These opportunities create productive added-value chains that in turn lead to better paying jobs.
In Latin America, the competition took off simultaneously in five countries in the region (Mexico, Colombia, Costa Rica, Argentina and Chile) in collaboration with prestigious educational institutions and organizations associated with entrepreneurship.
The challenge achieved very successful results in terms of the quantity and the quality
of the projects that competed. Just in Chile, we received close to fifty projects coming from fifteen different universities. Of those, in this book we will present the eight
teams that made it to the national final held on October 26th in Valparaíso in the Casa
Central of the Universidad Técnica Federico Santa María.
For the entrepreneurs, the main incentive to participate in the competition is the
possibility to accelerate the global potential for their projects being evaluated by
national judges and regional experts in investments in technology. Also, the motivation to represent their respective countries in the world-wide final of the competition drives them as well. The finals take place every year in the world´s epicenter
of technology entrepreneurship: Silicon Valley. There they must present their innovations before a panel composed of the most respected risk investors and compete with entrepreneurs from every continent and the best universities in the world.
Through education, collaboration and competition in a global environment, the Desafío Intel strives for the universities throughout the world in the areas of engineering,
science and business to be active and relevant players in the support of entrepreneurs,
generation of innovation, and in the economic development of their countries.
3
Agenda
Desafío Intel América Latina
-Round TwoUniversidad Federico Santa María, Valparaíso, Chile
Main Auditorium, Building A
October 26th 2009
PROGRAM:
09:55
Opening remarks, instructions: Victor Aguileras, director of 3IE
10:00 – 13:45 Presentations: The presentations will be in alphabetical order. Each group will have 15 minutes to present and then 10 minutes
for questions and answers (25 minutes total).
10:00 – 10:30
Presentation 1:
Albuland
10:30 – 11:00
Presentation 2: BrandmetriQ
11:00 – 11:30
Presentation 3:
eHealth Systems
11:30 – 12:00
Presentation 4:
NSUW2N
12:00 – 12:15
Coffee Break
12:15 – 12:45
Presentation 5:
Second Sense
12:45 – 13:15
Presentation 6:
Sugaut
13:15 – 13:45
Presentation 7:
Voxound
13:45 – 14:15
Deliberation
4
Thank You to Our Sponsors
Project supported by:
5
International Institute
for Innovation & Entrepreneurship 3IE
At 3IE we look for global business opportunities, and we create value by
helping entrepreneurs to take advantage of these opportunities through
innovative solutions and new technologies. We assess ideas from entrepreneur teams, offer a favorable entrepreneurial atmosphere, and a vast
local and international network to
transform them into new companies.
We have the seal and support of the
Universidad Santa Maria’s technology, leader in engineering, technology
and science in Chile and an international reference for creating new businesses in the areas of
ICT’s, Energy, Biotechnology, Architecture/Construction Environment, Health and Education.
Since it was started in 2001, 3IE has created a multinational network of corporations committed to supporting technology innovation including companies such as Intel, Microsoft,
Motorola, Chilectra, VTR, Oxiquim, Digevo Group, Government Agencies such Corfo, Conicyt, ProChile, associations, venture capitals, ONG’s, etc. With them 3IE instills the entrepreneurial spirit into university students, and helps them raise funding and get resources for
market validation, R&D, prototyping, patenting, product development, legal conformation,
early commercialization, and so on. 3IE provides a setting for its network of partners that
strengthens the entrepreneurs. This starts from the very beginning of each idea all the way
to connecting the technologies to the business world. In this way a new concept of teaching
entrepreneurship and developing entrepreneurial skills is shaped, with entrepreneurs capable
of running and growing their own companies quickly.
At 3IE we deliver innovative, technology-based companies to society that make up the driving force of the future in the knowledge economy. We collaborate on ventures to give them
global potential and appeal to investors. Our core business is to create value through technology innovation.
www.3ie.cl
6
The Competition
The Desafío Intel América Latina is a competition for entrepreneurial projects based on technologies, focused on the university sector. The announcement was made in collaboration with prestigious institutions
in universities organizations associated with entrepreneurship in Latin
America such as Emprear in Argentina, the Universidad Técnica Federico Santa María in Chile, the Instituto Tecnológico in Costa Rica, the Universidad EAFIT in Colombia, and the Tecnológico in Monterrey, Mexico.
Intel´s objective in holding this competition is to contribute to creating interest in the development of technological projects that
have the potential to be converted into important business opportunities, create productive value added chains, and create jobs.
The regional winners of this competition will be invited to participate in
the final round of the contest Intel + Berkeley Technology Entrepreneurship
Challenge in November this year at the University of California Berkeley.
The Desafío Intel América Latina is organized with the support of YouNoodle, a
company based out of California that provides a technological platform utilized
by important clubs of entrepreneurs and university competitions world-wide.
7
Prizes
The top three projects will be awarded the following prizes in US dollars:
• First Prize: $25,000
• Second Prize: $15,000
• Third Prize: $10,000
The amount of the awards is before taxes. The prizes will be awarded to the
three regional level winners in cash. The winners from each country will receive official recognition and presentation by means of local communication.
The three projects chosen will be able to participate in the “Intel + UC Berkeley Technology Entrepreneurship Challenge” (IBTEC) in November, 2009 in Silicon Valley. The cost of the trip will be covered for two people from each
project. IBTEC is the global technology business plan competition where
some of the best projects and entrepreneurs in the world come together.
Rules
1. The projects must be attached to the university setting. This can include students
recently graduated or in the process of graduating. Students in Master´s programs
can also participate. At least one of the participants of each team must be a student
(or has been in the last two years).
2. The projects must be oriented to technology innovation including but not limited
to the areas: wireless technology, digital home, consumer or business software, energy, nanotechnology, semiconductors, and digital health.
3. The technological developments must have a working prototype.
4. The projects must have a business plan.
5. Only projects from the following countries will be accepted: Argentina, Chile, Colombia, Costa Rica, and Mexico.
6. The application process and all of the documents turned in to the competition
must be in English.
8
Finalist Team: eHealth Systems
eHealth Systems is a Chilean organization that provides health information technology (IT) consulting and system implementation to clinical organizations, especially in the public sector, to help them
improve the health of their patients, their families, and the community around them. We are the
only organization in Chile able to provide organizations with a health IT vision and strategy based
on scientific evidence and international standards.
Our first IT product will be a primary care Electronic Medical Record (EMR) for the public health centers and
posts in Chile. It will be based on OpenMRS, an open source EMR platform that is modular, scalable, interoperable, based on international standards, and has been implemented in over 15 countries. Unlike any current
EMR in Chile, OpenMRS is a web-based system with off-line capabilities for sites with low or no internet
and has been connected to multiple mobile or handhelds systems, making it apt for rural or low resource
settings. This product will address a $46 MM market in Chile with a much larger potential in Latin America.
It has been sponsored by Google, the Rockefeller Foundation, the World Health Organization (WHO), the
Canadian International Development Research Centre (IDRC), and the National Institutes of Health (NIH).
THE TEAM: eHealth Systems was founded by four experts in the health informatics field,
all of which were among the founders of the Chilean Association of Health Informatics.
Erika Caballero, RN, M.S. a neonatal nurse with over two decades of experience in the field of nursing and health
IT, is the current Chilean representative of nurse informatics for the International Medical Informatics Association, and is currently the National Director of the School of Nursing at the Universidad San Sebastian.
Verónica Rojas , MD a family medicine clinician who led implementation of one of the first EMR implementations in the public health sector in Chile, was director of the largest family health center in
Chile for seven years, and spent two years in charge of the Ministry of Health’s Department of Design and Administration in Primary Care where she was responsible for the National EMR project.
Carola Hullin, RN, Ph.D., whose dissertation focused on the human factors in health informatics at the University of Melbourne,Australia. She has over 9 years experience in clinical system implementation including at the
1000 bed Austin Health Hospital and at the Health Department of the state of Victoria. She has worked in the
discipline of health informatics in Chile, Peru, Vietnam, and various other Latin American and Asian countries.
Joaquín Blaya , Ph.D., worked on implementing and evaluating laboratory information systems in resource poor settings through the MIT-Harvard Division of Health Sciences & Technology (HST).
He was the first to show the administrative and clinical impacts of health IT in these settings and is
currently a post-doctoral fellow at the Brigham & Women’s Hospital’s Decision Systems Group.
9
Finalist Team: Voxound
In 2008, people paid for around 1.4 billion
single track downloads and around 0.8 billion songs in the form of downloadable albums. The IFPI 2009 Report said that the digital music market was growing at around 25%.
Currently, people listen to music while they
work, travel, get together with friends, while
practicing sports, etc. Nowadays, almost everyone’s life has a “soundtrack”. These soundtracks
are made up of different playlists for different moments. But creating a playlist is not
an easy task in today’s media applications.
We have built a player that allows people to organize music in a
ing collaboration to achieve the task with less effort. Voxound
tail tool also, because we get to know what people really want to
(even better than they do), and can supply what they want in the
more natural way, usis a great music relisten at a given time
moment they want it.
Voxound is a free music player for Windows that proposes a new way of organizing music.All of the existent players have apparently replicated the paradigm of old physical formats onto digital collections.
They continue to organize music around albums, when there’s no practical reason.The idea of collaboratively applying multiple user generated tags or labels to songs is not new. The general concept is known
as “folksonomy” and became popular on the web (for photos, videos and other media) in 2004. Flickr
and Delicious are two typical examples of having successfully applied a folksonomy on their content.
We offer people a way to organize their own local collection of music using their own tags. People will
tag for their own benefit. We then select which tags for a given song are more popular between users,
and create a common classification. This common classification is shared between all users. So, if a
particular user doesn’t tag any song, he/she can still benefit from the tags applied by the community.
THE TEAM: There are five of us working at Voxound. Jaime Bunzli is the project leader and helps Ignacio Baixas, who leads the application’s core development. Juan Ignacio Donoso is the graphic designer
and Agustin Feuerhake supports both development and marketing activities. Cristián Diaz deals with
finances and administration. We are all currently working full time on this project, since October 2008.
Baixas graduated in 2007 as a Computer Engineer and worked for 1 year at Woodtech, one of the most
innovative startups in Chile. Bunzli has been an IT Engineer since 2007, and worked at Copec, one of
the largest companies in the country. Diaz has worked as an Industrial Engineer since 2007 and worked
at Derco, a large retail group. Donoso has worked as an independent designer since he graduated in
2006. And Feuerhake graduated in 2007 to become an IT Engineer and worked one year for Coasin,
an IT consulting firm. All team members are graduates of the Pontificia Universidad Católica de Chile.
10
Finalist Team: Sugaut
Sugaut has developed an innovative technology called CEM
(Compact Elastic Molecules), which allows for the production
of sugar -free foods but with the consistency, texture, smell and
taste very similar to traditional foods. In today’s world, there is
a strong growth trend and spread of diseases linked to dietary
habits. This technology allows us to offer high quality products
to people with diabetes, insulin resistance, obesity, overweight
and those who seek a healthier lifestyle.
Sugaut offers candy, milk toffees, chocolates and candy bars
low in calories and sugar free. These products are unique and
highly innovative, because they have similar texture, appearance and taste to products with high sugar content. Also they
taste much better, are higher quality and at a lower price than
the current sugar-free products. Sugaut products are based on
developing the technology Compact Elastic Molecules (CEM).
CEM is a concept developed from the result of noble mixture
of molecules, which can simulate textures, flavors and smells of
multiple products with excellent results in quality and a low cost. Currently, Sugaut products are sold in
first class chocolate shops and confectioneries in Chile and have taken steps to export to Mexico and Colombia. They have been very well received by local customers who prefer them for their good quality, taste,
presentation and affordable price.
THE TEAM: is composed of Victoria Fuentes, founder of Sugaut, Claudio Gutierrez, Industrial Civil Engineering student at the Universidad Técnica Federico Santa María and Carlos Cisterna, chocolates and candies
technician.
Victoria has extensive experience in the development of molecules with specialized studies in Germany,
England and Mexico. She has served as responsible for the development of natural foods at Laboratorio
America, and as the Director of Research and Development at Laboratorio Chile S.A. (the largest Chilean
pharmaceutical company). Currently she is dedicated exclusively to the Sugaut project and serves as CEO.
Claudio is fresh out of his engineering studies. He has worked for 6 months in the business incubator the
International Institute for Innovation and Entrepreneurship 3IE of the Universidad Técnica Federico Santa
María. He works analyzing projects and new business opportunities, developing business plans and market
research for emerging businesses. His dedication to the Sugaut project is partial, giving support in the management and decision making. He plans to join the team full time when he gets his degree.
Carlos has over 30 years experience in the food industry as a quality control technician, with courses in
administration, security, quality, and chocolate technology.
11
Finalist Team: Albuland
Every day, virtual communities, social networks and blogs receive millions of visitors all over the world sharing information
and similar interests. However, trading card albums is a massive hobby poorly explored through today’s web technologies.
Albuland is a new concept in trading card albums, oriented to
innovation in the market through the combination of the hobby
collecting cards with the latest information technologies. It allows users to see, share and trade cards with people who have
the same interest, and also see virtual albums come to life.
These trading card albums can be used as a new advertising channel
for several products and also as an educational resource to motivate children to learn at the same time they collect trading cards.
Our website hosts several albums, allowing users to collect different trading card albums simultaneously on his or her account.
Albuland keeps all the features of traditional trading card albums (special, easy and hard cards) and adds many new features like new trading cards formats (audio, animation, video
and augmented reality), interaction between trading cards, real time rankings, online trivia, trading through social networks with users all over the world (IE: Facebook, MySpace, Twitter, MSN).
Albuland goes directly to users, allowing them to interact with their album without switching from their preferred social network, and to buy stamps anytime, anywhere.
THE TEAM:
Evelyn Pavez Aldunate: Evelyn is a Computer Science Engineer at the Universidad Técnica Federico
Santa María, and also a highly motivated entrepreneur. She won the “Microsoft .Net 2006” contest
with the project Dvine. Her role in Albuland is the data base administrator and album thematic director.
Fernando Mancilla Sepulveda: Fernando is a Master´s Student in Computer Science at the Universidad
Técnica Federico Santa María and a computer programming teacher.His role inAlbuland is project manager.
Mauricio Vargas Ríos: Mauricio is a Computer Science Engineer at the Universidad Técnica Federico Santa María. He has been connected with entrepreneurship since the
year 2005 when he won the first Federico Santa María Innovation Contest and founded Tyndaris Ltda. In 2007, he won the Microsoft .Net. His role in Albuland is Team Leader.
12
Finalist Team: SecondSense
SecondSense lets people create personalized radio
stations (with podcasts, music and radio shows) that
they can listen to anytime and anywhere. It increases content providers revenue by giving them a new
distribution channel and statistics of their listeners.
The value chain of the industry, related to the service, has three types of stakeholders: advertisers, media, and listeners. Advertisers are anyone
who wants to promote their products and services.
Media are those who deliver content, such as radio
station independent podcasters and SecondSense.
Listeners usually access audio content from different sources: radio, computers and mobile devices.
SecondSense is a solution that lets people listen to all types of audio content anywhere. This is achieved
through a web application, that doesn’t need to be installed, and works on mobile phones and computers.
In the first stage, the company focuses on the transmission of talk shows, podcasts and music files. SecondSense is powered by a recommendation engine that delivers the described contents in a personalized way.
THE TEAM:
Cristóbal Mestre: CEO of the company. He is a soon to be Industrial engineering graduate with
an MBA from the University of Chile. Worked at Entel PCS Technological Evolution department, and is currently a consultant at SW Business, where he analyzes risk capital projects.
Pablo Bracchitta: He is in charge of marketing and studies. He recently graduated in Industrial engineer from
the University of Chile. He started working at Surfrut Company, Chilean fruit exporter, and founded the
Strategic Management department. He is currently working at Enjoy Casino, in the Marketing Department.
André Rigollet: He is the architect and chief developer of SecondSense. He is an Computer Science
student from the Universidad Técnica Federico Santa María, with experience on mobile platforms,
social networking applications, collaborative e-learning and agile methodologies. Since 2006 he has
worked in companies such as Eduinnova, Latinhire and Sales Rapp Collins, as architect and developer.
Erwin Álvarez: He is the frontend and user interface developer of SecondSense. He studies Computer Science at the Universidad de Chile. He has experience developing web applications.
Bruno Salas: Interface and corporate image designer.He has a bachelor’s degree inArt and masters in Semiotics.
Ernesto Parada: Interface and corporate image designer. He has a bachelor´s degree in
Art and masters in interface design. He and Bruno Salas form a cross media art movement.
13
Finalist Team: BrandmetriQ
BrandMetriq provides a new and innovative service by blending technology
and communication experts to analyze
and give valuable insight and feedback
directly from the Social Media (a.k.a.
Web 2.0) to different organizations.
BrandMetriq will enable organizations and persons to identify, monitor,
and proactively manage their reputation on the Social Media; by doing this
they not only can mitigate risk of eroding the brand, but also obtain feedback
and transform it into opportunities.
That will be done by employing BrandMetriq’s unique capabilities of monitoring and evaluating the Word of Mouth surrounding the target to be analyzed. With a process designed
that involves technology and communication experts, we can evaluate key actors/commentators and news, and their influence; which ultimately gives the complete picture.
THE TEAM
Pedro Maceratta, founder and CEO. Industrial engineer and former consultant of a Chilean-based
Google-partner firm, he leads this team giving the business vision, management expertise and
his full-time dedication.
Cesar Deramond, Industrial engineer and Specialist in control and development of IT Projects. He
is in charge of continuous improvement of the system.
Guillermo Bustamante and Soledad Aguilera. Both journalists and specialists in digital media,
they are in charge of communication and analysis of media/content.
Jorge Galvez, Claudio Riquelme and Alberto Holts, Computer Science students, they are in charge
of developing and maintaining our core-system.
14
Finalist Team: NSUW2N
The Near Surface Under Water Wireless
Network (NSUW2N) project is developing
a mesh acoustic network infrastructure
to support the TCP/IP protocol suite underwater up to 40 meters deep, targeted
both at VoIP and Data communications.
The team is developing the basic physics (i.e. Frequency ranges), electronics, protocols and software that implements the infrastructure needed to
support TCP/IP applications underwater.
This technology is optimized for the first
40 meters underwater where most civilian
and government activity happens, allowing Wi-Fi like networks to be built in harbor facilities or aquaculture farms in order to manage large underwater sensor networks. Also, equipment allowing for positioning and monitoring of divers, both for recreational or professional purposes can be designed and built
with this technology. Last but not least, RPVs can be built that make do not use cables.
This is a technology startup and the goal is to generate and protect (i.e. Patenting, trade secrets, etc.) the relevant Intellectual Property (i.e. IP) in order to meet IETF & IEEE standards.
The team will design and protect the ASIC that implements the physics and the protocols allowing large numbers of devices to be built around this chipset.
The team is composed of a number of UNAB students, managed by an Electronics Engineer (Carlos Campos) and a Software Engineer (Juan Carlos Barroux), both members of the faculty, but
with a lot of expertise both in academia and private companies, in the USA as well as in Chile.
The UNAB has the unique capacity of having a large engineering school as well as biotechnology and marine biology departments, with the best research facilities in the country.
15
Finalist Team: Cut and Reposition System
In Latin America, people living in slums are affected monthly by cut & reposition of electrical
services in a large percentage. The slums areas,
many times are also conflict areas, making it
dangerous to go for a cut & reposition operation.
Normally, people from electrical companies are
attacked and robbed in areas like Rio de Janeiro´s
fabelas or narco neighborhood in Colombia.
For example, in Chile almost 5 million electrical
connections exist. On average, 4.5% are
affected by cut & reposition monthly. This average can get up to 20% in the slums, whereas it
is nearly 0% in well-off areas.
The electricity laws in Chile control the maximum prices for cut & reposition services, approximately 30% of total costs for the electric company (30% of about USD 50). Otherwise, the worker who does the cut & reposition operation, needs to be a “qualified
technician”. In this case the companies can not easily down they operational cost. The
device we developed can do the cut & reposition operation without opening the electrical meter box, and without a “qualified technician” worker. On the other hand, we
can detect possible electricity robbing and send an alarm to the electric company.
The product is a small electronic device which is installed inside the electrical meter box, just before
the register.The device has an RF communication system, and the unit can be operated remotely (up
to 100 meters).The device is provided with automatic electrical stealing analysis systems, making
a register in the unit. Additionally, the device has 7 expansion ports, to connect other devices and
systems in the future (automatic energy consumption reading, pre-paid electrical system, etc.)
The device is low cost, and compatible with any electrical meter in the market.
The Team
Daniel Araos, Electronics Engineer student PUCV
Tomás Yakasovic, Electronics Engineer USM
Gonzalo Tomasello, Biochemical Engineer PUCV
16
Finalists from Argentina, Colombia, Costa Rica & Mexico
Argentina
•
Energe
•
Fingerprint
•
Glich TM.
•
Green Bio Thinktank
•
keepcon
•
LinkedStore
•
Reto Pyme
•
Secumix
•
Touchit!
•
Wormhole S.A.
Costa Rica
•
Codesoft
•
GoldRoot
•
Lunar Bear
•
MasterMed
•
Opsis 3D
•
Planifolia
•
SinPlag Controladores Biológicos
Colombia
•
Below the Game
•
Cargoplace
•
E Power TR
•
Evola
•
Filsel
•
MercaWIFI
•
Musicrom
•
Ozone Labs
•
Pagamobi
•
Pulse
Mexico
•
INMETECH
•
Inviko
•
Motion Mechanics
•
SAABI
•
SE Brialle
•
Sidel2 SaaS Platform
•
SMART TEC
•
Srndipia
•
Teknol
•
Virta Localizacion
17
Thank You to Our Judges
The finalist teams submitted their business plans to the judges and on October 26th,
2009 after hearing pitches from the finalist teams the judges deliberated and chose a
winner. We would like to thank our panel of distinguished judges.
Alan Farcas, Endeavor Chile
Adrian Magendzo, Innova Chile-CORFO
José Miguel Musalem, Aurus Gestión de Inversiones
Roberto Musso, 3GMotion
Mariano Pola, Micrológica
Rodrigo Ravilet, Chile Exploration; Ex Alumnos de Harvard Bussiness School
Iván Vera, IGT.
Hernán Orellana Hurtado, ACTI
18
Mariano Pola
Mariano Pola (marianopola@microloigca.com) is the founding
partner and director of Micrologica (www.micrologica.com). Micrologica is an electronic engineering company with 25 years
of experience in the design, development and manufacturing of
electronic products and systems. Pola has led multidisciplinary
electronic projects in Chile, Brazil, Mexico and Taiwan. Key developments include a mix of telecommunications and banking applications/devices such as specialized communication interfaces,
personal banking applications, AVL devices, People-meter devices
and ATMs. As a wireless data expert, Pola has developed diverse
applications over land-radio, trunking radio networks, mobitex,
CDMA, low orbit satellite, GPRS and reflex.
Since 2007, Pola has led the research and development efforts
for Bling Nation (www.blingnation.com). In this role, Pola leads
the development of Bling Nation’s mobile and contactless payment solutions.
Pola has worked as a professor at Universidad de Chile and has
been a director for Chilean institutions such as CORFO (Chilean
Small Business Agency), ASEXMA (Chilean Manufactured Product
Exports Associations), AIE (Chilean Electronic Industry Association), FONDEF (Chilean National Science Foundation) and Fundación Chile. Pola is a director for technological companies in
Chile and he is an associated DBM coach. Pola holds a degree in
Engineering and an MBA degree from the Universidad de Chile.
19
Iván Vera: IGT
Since 1995, Mr. Vera has been the Managing Partner and CEO
at IGT (www.igt.cl), the leading strategic and innovation management consulting company in Chile with operations in Latin
America. The main focus of IGT is business innovation consulting and the creation of new business ventures with sustainable
double digit growth. In 12 years Mr. Vera has successfully lead
the company and is tenfold its original size.
Mr. Vera graduated in Electrical Engineering at Universidad
Técnica Federico Santa María (Chile); has a degree in Nuclear
Engineering from the Center for Environmental and Technology Research (Madrid, Spain); and also has a degree in Business
Investments Assessment from the Universidad de Chile.
He is a Professor at the Universidad Adolfo Ibáñez – Executive
Education Programme, since 2003. Since 2008, he has been invited to teach at the Master of Innovation International Programme at the Universidad Adolfo Ibáñez Business School. For
the last 19 years Mr. Vera has lead more than 300 strategic and
innovation management consulting projects for corporations
from different industrial sectors and countries in Latin America, such as: agribusiness; energy; education; financial services,
food industry; forestry; healthcare; insurance; manufacturing;
mining; retail; siderurgy and telecommunications.
20
José Miguel Musalem
Mr. Musalem is a Founding Partner of Aurus Gestión de Inversiones and responsible for the Private Equity and Venture
Capital Areas. Prior to Aurus, Mr. Musalem was a founding
partner of Moneda Asset Management where he served as
both CEO and Head of the Private Equity Area. Mr. Musalem is also shareholder and President of CyD International, a
fresh fruit exporting company, and serves as Board member
of several companies.
In 1975, he started his professional career at Editorial Lord
Cochrane S.A. and eventually moved to the Research Department of the Cruzat Group. After returning from USA in
1981, he was appointed Head of the Beverage Division at
Compañía Cervecerías Unidas S.A. (CCU).
José Miguel Musalem holds a Ph.D. in Business Administration from the University of California (UCLA), a Masters
Degree in Operations Research and an Industrial Engineering degree from Universidad de Chile. Mr. Musalem has also
been a lecturer and researcher both at Universidad de Chile
and UCLA.
21
Roberto Musso M.
Roberto is an entrepreneur and a businessman. He received his
degree in Electronic Engineering from the Universidad Santa
María, and his MBA from the Universidad Adolfo Ibáñez. Roberto
is the president of Digevo Group, a Chilean organization that joins
companies in the scope of innovation in information technology.
He is the founding member of more than 15 companies in the
sector of information technology including: 3Gmotion, a VAS
operator for mobile phones in LatAm; AxonAxis, technology innovation oriented to the distribution of services and information
through web services; NCS, telecommunication services, critical
applications and data center; DNLabs, mobile software factory;
and Spinnovo, an incubator for startups in the mobile industry
(his current focus).
Roberto is a professor and ex-director of the Center of Entrepreneurship UAI.
Alan Farcas: Endeavor Chile
Alan joined Endeavor Chile as the Managing Director in October
2006 after working as a consultant in innovation and competitiveness and as a coordinator for the World Bank´s Chilean Bicentenary Science and Technology Program. During his ten years
as a consultant, Alan executed dozens of projects with international and multilateral organizations such as the IDB, World Bank,
FAO, IEAO and UNDP in over 10 countries.
Alan co founder and formally Director one of Chile´s most prestigious incubators, Octantis, and is currently a member of the
Centre of Innovation & Technology at the Adolfo Ibañez University. Alan studied Food Science Engineering at the Universidad de
Chile and has a Masters Degree in Science and Technology from
the Universidad de Carlos III de Madrid, Spain.
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Rodrigo Ravilet Llanos
Rodrigo has a law degree from the Universidad Católica de
Chile and a master’s degree in Business Administration (MBA)
from Harvard University. With extensive experience in business, investment funds and banking, Ravilet has held high level
positions in Chile and abroad.
His professional career began in Morales Noguera, Valdivieso &
Besa Abogados consulting international clients in structuring
their businesses in Chile, due diligence and coordinating fusions and acquisitions with different investment banks and law
offices abroad. With this base, he was incorporated into the
VTR S.A group as Legal Consultant and the Secretary of Directory. Later he joined Compass Group AGF as the New Product
Development manager. Ravilet also acted as Product Development Manager—Investment Division Management General
Admin. of Funds (AGF) in BanChile Inversiones. There he was
in charge of strategic definition, monitoring and optimization
of product offers of BanChile AGF.
Currently, Ravilet is the director and consultant of companies
for legal and financial affairs at Vasco Minera S.A, Hotel Las
Torres and Fantástico Sur S.A. At the same time, he also serves
as Directory President for the Harvard Club of Chile and member of the Consejo Superior Colegio Santiago College.
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Adrian Magendzo Weinberger
Adrian was born in Uruguay and moved to Chile at a young age.
He went to elementary and high School at the Instituto Hebreo.
He has a degree in Industrial Engineering from the Universidad de
Chile and a Masters in Operations management from the same
university.
Starting his career in 1987, Adrian worked as an operations management engineer for a consulting company where he was part
of the development team that designed, built and implemented a
series of mathematical algorithms for management optimization
in the forest and mining industry in Chile. This lead to him winning
the Edelmans Award in 1998.
In year 1997, Adrian decided to become an entrepreneur and established the first latex foam company in Chile focused specifically on the shoe industry. In year 2000 it was sold. During the
same period of time he went into the mattress business where
he became the licensing partner of the USA brand Simmons in
Chile. In 2003, Adrian started a seafood business with a mussels
and smoked salmon processing plant in southern Chile which is in
operation.
In 2007 he decided to work for the Chilean government in charge
of the National entrepreneurship program, the position that he
still holds. During this time he has also been studying Technology
Commercialization Masters program at UT in Austin, Texas.
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Chilean Judge for the Regional Finals
Hernán Orellana Hurtado
Hernán Orellana Hurtado is an electronics engineer.
He graduated from the Universidad Santa María with
a concentration in Telecommunication. Mr. Hurtado
has more than 20 years of experience in the area of Information Technology and Communication, where
he has been a part of companies such as IBM, Compaq Computer, Inacom Corporation and Microsoft.
He was the first vice president and member of ACTI
in the Executive Committee from 2005-2007 and
then director of the Association from 2007-2009.
In ACTI, Hernán has held various roles, from participating
in union initiatives, the framework of the Digital Agenda,
and the relationship between the union and the government, among others.
In March 2009, Mr. Hurtado assumed the role of Secretary
General of ACTI A.G
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Mentors
The finalist teams were given the opportunity to work with a mentor to help them prepare for
the second round of the competition. These experienced entrepreneurs and successful business
professionals worked with the teams to refine and enhance their business plans and strategies.
Mentors bring deep industry-specific and functional expertise, experience in starting new ventures, and valuable insight into what it takes to build a viable enterprise to the teams.
We would like to extend our thanks to the following mentors for supporting the competition with
their generous commitment of time and expertise to this years finalists in Chile.
Project Mentor
Albuland: María Alegre
BrandmetriQ: Silvia Lacayo
Cut & Reposition System: Fergus Hurley
E-Health Systems: Marcos Brito
Second Sense: Marina Schorr and Mike Ihbe
Sugaut: Ravi Mistry
Voxound: Ofer Baharav and Max Celedón
26
Projects Submitted
Project
Team Members
Description
3C-EMISSIONS
Francisco Cereceda Balic
The 3C emissions permits a
combined analysis of combustion efficiency and emissions
characterization, expanding
and enriching the studies and
research in the area of energy
efficiency and air pollution
Albuland
Fernando Mancilla
Mauricio Vargas
Albuland is a new concept in
trading card albums which
combines the collecting cards
hobby with the latest web
technologies allowing users to know, share and trade
cards with people who have
the same interest and also to
see virtual albums come to
life.
ATD FLUID FILL SYSTEM
Francisco Cereceda Balic
The ATD Fluid Fill System is
a device that allows thermal
desorption tubes packed (ATD
tubes) sequentially, reproducible and automatically, for the
taking and analyzing of samples of volatile organic compounds (VOCs) in ambient air.
BrandmetriQ Chile
Alberto Holts
Cesar Deramond
Claudio Riquelme
Guillermo Bustamante
Jorge Galvez
Pedro Maceratta
Sole Aguilera
BrandMetriq provides a new
and innovative service by
blending technology and
communication experts to
analyze and give valuable insight and feedback directly
from the Social Media (a.k.a.
Web 2.0) to different organizations.
Criogam
Carmen Alvarez
Enrique Dupré
Device for cutting and replacement operations for
electrical services using radio
frequency with a system
for the detection of energy
stealing.
27
Projects Submitted
Project
Team Members
Description
Cut & Reposition System
Daniel Araos
Gonzalo Tomasello
Tomas Yakasovic
Device for cutting and replacement operations for
electrical services using radio
frequency with a system for
the detection of energy stealing.
DreamEx
César Moltedo
Christopher Aravena
Emilio Heck
VirtualDress is a 3D web platform, which has a 3D human
model where the user can try
on different clothes. This project has been produced for big
retailers and exclusive designers. It is the first real 3D models applied to the web 2.0
e-Roles
Claudia Hidalgo
Hugo Hidalgo
Sebastián Rodríguez
We offer didactics and innovative software applications,
through the use of Role-Playing, to solve problems and
educate in a fun way.
eHealth Systems
Carola Hullin
Erika Caballero
Joaquín Blaya
Verónica Rojas
eHealth Systems provides
expert health IT services and
technology to clinical organizations in Chile and Latin
America to improve efficiency
and health by learning from
international experiences.
EHS Environmental Health
Software
Francisco Cereceda Balic
EHS (Environmental Health
Software) automates the
method recommended by
the WHO (World Health
Organization) for quick estimation of pollution sources,
based on the use of emission
factors (WHO Offset Publication No.62)
28
Projects Submitted
Project
Team Members
Description
ENTRETANTO
Carlos Benner
Carlos Sánchez
Carolina Arostegui
Cristian Fuentes
Deborah Hughes
Fernando ortega
Jan Kucewicz
Sonia Bravo
What we offer: enriching the
learning experience for children through the use of Multi
touch devices and software.
This kind of technology allows users to interact in intuitive and collaborative ways
with multimedia contents.
ExtractSonic
Francisco Cereceda Balic
ExtractSonic is a system for
extracting chemical compounds from particulate air
pollutants impacted on membrane filters. ExtractSonic is
specially designed to optimize the extraction yields by
increasing the contact area
between the extracting solvent
Fagoh
Alejandro Fosk
Claudio Guíerman
Javier Hasbún
Rodrigo Segal
Santiago Agliati
Shai Rosen
An Internet start-up addressing the growing need for user
empowerment in the online
advertising market, Fagoh is
an application for ad distribution that allows users to monetize their online presence in
instant messaging systems
and social networking
Flowde
Claudio Castro
Esteban Osses
Jorge Espinoza
Conexo is an online web platform that lets you design,
program and test electronic
projects easily without having
extensive knowledge of programming languages or electronics. You can also buy all
that you need for the project
on the site from a distributor.
29
Projects Submitted
Project
Team Members
Description
GAE/Group of Action and En- Cristian Escobar
trepreneurship
Jaime Gonzales
GAE, in constant search of the
innovation and the development of the Entrepreneurship
GC-PLUG
Francisco Cereceda Balic
The software, named GCPLUG, was conceived as a
complement (plug-in) for the
Turbochrom data acquisition
system (Perkin Elmer). It has
some features which are very
much appreciated by the user:
it is easy to install and work
under the windows environment.
Gled
Aníbal Valencia
Arturo Anfossi
Gonzalo Vallejos
Juan Pablo León
Tomas Mardones
Iveo is the name of our developed augmented reality
software, and it allows us to
personalize AR applications,
according to our customer´s
needs.
GLEFT
Diego Faundes
Francisco GC
Patricio López
GLEFT, Developing Sport Assistance And Nutritional
Management Software That
Will Make You Finish First.
Golden Data
Gonzalo Ríos
Gonzalo Urroz
José Cisternas
Omar Larre
Tomas Spencer
We are a group led by three
Mathematical Engineers who
are working to specialize in
designing and developing
intranets to help small and
medium-size firms solve their
technology needs.
GoldenAge
Tomás Oksenberg
GoldenAge is a Chain of
Large Staying Institution for
Elderly People. It gives the
know how for managing and
running a business.
30
Projects Submitted
Project
Team Members
Description
H2redox
Víctor Díaz
H2Redox, “Adaptation of Stationary Internal Combustion
Engines to use alternative fuel
in hybrid mode, using hydrogen as an alternative fuel.
Health-G
Alejandro Llanos
Juan Abarzúa
Patricia Aros
A grid infrastructure will allow
web access for medical assistants, a better management
of the information by doctors,
clinic historical records in a
safe way by using digital certificates.
MS25-VOC
Francisco Cereceda Balic
The MS25-VOC is a portable
and programmable sequential equipment, designed for
indoor/outdoor air sampling
using thermal desorption
tubes (ATD tubes) for determination of Volatile Organic
Compounds (VOCs) in ambient air.
MUMIKO
Rodrigo Stanger
Mumiko is a musical micro
computer. It is a new kind of
creative digital playing device
that gives non expert users
the ability to play original
music in an expressive and
harmonious way without the
long classical training processes.
Neuro Control
Diego Cifuentes
Eric Zárate
Felipe Pérez
Juan Alfonso Reyes López
Luis Edmundo Pizarro Cortes
Moisés Núñez
31
Projects Submitted
Project
Team Members
Description
NitroVapo
Francisco Cereceda Balic
NitroVapo is essential for one
of the most important steps
in the process of processing environmental samples
in order to concentrate the
extracts from the solvent extraction process.
NSUW2N
Daniel Campos
Juan Carlos Barroux
The Technology to Connect
the Sea.
OPTIMIZA “ CASAS EFICIEN- Christian Alejandro Morales A mechanism for saving, optimization and the care of the
TES”
Vigfuera
Luz Patricia Díaz Lara
environment.
PEI ( Interactive Learning Plat- Andrés Jaque
form )
Carmen Salazar
Francisco Vega
We are developing educational opportunities for elementary school children by
integrating physical activity
and play into their academic
environment. There is a technologic change, and education conforms to the time the
children and create stimulation
PrimeTech
Our project is a revolutionary
product in the scope of Medical Software. It will change
the intra hospital communication between medical
imaging devices, improving
the management of patient’s
information and the clinical
data for diagnosis.
Daniel Bustamante
Ismael Gutiérrez
Oscar Encina
Pablo Torres
Viktor Tapia
32
Projects Submitted
Project
Team Members
Description
Rayabot
Iván Clavero
Linus Casassa
Nicolás Correa
Pablo Benapres
Raúl Mejías
Reinaldo Sepúlveda
Sebastián Duque
This project aims to develop
low cost underwater equipment for the aqua culture
industry. Later it could be
extended to others maritime
industries with needs for this
kind of equipment but can’t
afford the high prices of similar solutions
RetiNEXT
César Muñoz
Ian Hughes
RetiNEXT will bring artificial
vision closer to neuroscience,
creating a new paradigm to
provide machines with a new
way of “seeing” able to extract the benefits from biology with a pioneer methodology in artificial retina unique
in the world.
Rhino
Andrés Marchant
Dario Canales
Eduardo Contreras
Juan Pablo Cares
Osvaldo Pulgar
We are developing SW to give
an appropriate use to laptops
in classroom. Our focus is to
fix an attention flaw that occurs when students lose the
explanation of the teacher,
when they are transcribing
the notes from the whiteboard to the notebook.
Robmotica Limitada
Pablo Osses Donoso
Rodrigo Vergara Faúndez
Robmotica is a company oriented to the development
of technological tools with a
high social impact and integrated solutions through an
automatic process based on
the power of innovation.
33
Projects Submitted
Project
Team Members
Description
SecondSense
Andrés Rigollet
Cristóbal Mestre
SecondSense lets people create personalized radio stations (podcasts, talk shows,
music) that they can listen
to anytime and anywhere. It
increases content providers
revenues by giving them a
new distribution channel and
statistics of their listeners
Southern Monkeys Group
Benito García
José Luis Valenzuela
Rodolfo José García Silva
A system that encourages the
exchange of cars for bikes
Spinbikenergy
Álvaro Collao
Camilo Fonseca
Edson Contreras
Francisco Barrientos
Pablo Soler
Patricio Meran
Pedro Soler
Our goal is the generation
of electric energy, this using
a normal human behavior
like the healthy exercise in a
gym in a spinning session. But
mainly, the mechanical energy lost in this activity.
Sugaut
Claudio Gutiérrez
Victoria Fuentes
Sugaut has developed an innovative technology called
CEM (Compact Elastic Molecules), which allows the production of sugar-free foods
but with consistency, texture,
smell and taste very similar to
traditional foods.
Team Land Cargo
Pablo Benapres
Peter Vidal
Tomas Arredondo
We provide a portal which
allows truckers and cargo
solicitors an online system
in which they can exchange
shipping offers and needs in
an efficient manner. It automatically selects routes and
the best service providers
based on customer expectations.
34
Projects Submitted
Project
Team Members
Description
The AutoExtract Puf
Francisco Cereceda Balic
The 3C emissions permits a
combined analysis of combustion efficiency and emissions
characterization, expanding
and enriching the studies and
research in the area of energy
efficiency and air pollution
The FoMiWaEx
Fernando Mancilla
Mauricio Vargas
Albuland is a new concept in
trading card albums which
combines the collecting cards
hobby with the latest web
technologies allowing users to know, share and trade
cards with people who have
the same interest and also to
see virtual albums come to
life.
The Organic Chem Cartridge
Francisco Cereceda Balic
The ATD Fluid Fill System is
a device that allows thermal
desorption tubes packed (ATD
tubes) sequentially, reproducible and automatically, for the
taking and analyzing of samples of volatile organic compounds (VOCs) in ambient air.
TUTELKAN
Mauricio Galleguillos
TUTELKAN attempts to grant
tools and mechanisms to improve the competitiveness of
the software industry by developing a reference model to
improve the processes for the
development of software and
systems.
UAI INTEL TEAM
Marcelo Inostroza
Rodolfo Zamora
Presenting the project to
carry out this product could
be very profitable.
35
Projects Submitted
Project
Team Members
Description
uBot Interface
Cristián Maureira
Esteban Bombal
Gabriel Zamora
Jaime Peldoza
Rodrigo Fernández
Rodrigo Fernández
An open source, comprehensive application, specifically designed for developers
and researchers in the field
of robotics. Provides all the
features needed for programming and control of multiple
platforms, all integrated into
a single tool.
Voxound
Agustín Feuerhake
Cristian Díaz
Ignacio Baixas
Jaime Bunzli
Juan Ignacio Donoso
Voxound allows people to organize music in a more natural way, using collaboration to
achieve the task with less effort. Voxound is a great music
retail tool; because we get to
know what people really want
to listen at a given time.
Yggdrasil Studios
Agustín Cautín
Cristóbal Muñoz
Francisco Riveros
Gabriel Silva
Valparalelo is a virtual 3D
community that allows institutions to promote their facilities and services to the public
in a modern and interactive
way through the recreation of
real places in an on-line virtual world.
36