2014 Sonoma County First Quarter Transient Occupancy Tax Report
Transcription
2014 Sonoma County First Quarter Transient Occupancy Tax Report
Transient Occupancy Tax Report 2014 First Quarter Quarter 2014 SONOMA COUNTY EDB ECONOMIC DEVELOPMENT BOARD SONOMA COUNTY Table of Contents SONOMA COUNTY EDB ECONOMIC DEVELOPMENT BOARD 2 Executive Summary 3 City & Unincorporated Data 5 Annual TOT Trends 8 Historical Comparison 11 TOT Data Table 15 Industry Development A calendar year runs from January to December. Each quarter contains three months of the year, beginning with January, February and March for the first quarter. Please note that this report contains data updated through the first quarter (January, February, March) of 2014. Transient Occupancy Tax Report First Quarter 2014 August 2014 The Sonoma County Economic Development Board (EDB), in partnership with Sonoma County Tourism (SCT), is pleased to bring you the 2014 first quarter calendar year (CY) Transient Occupancy Tax (TOT) Report. The analysis drafter by the Sonoma County EDB is based on reports from each jurisdiction within the county. The report covers the county’s TOT revenus, compard with Sonoma County’s historical CY numbers, as well as the accommodation development for January, February and March of 2014. Highlights from the First Quarter Transient Occupancy Tax Report include: • Sonoma County’s revenues for first quarter 2014 increased 13% over first quarter 2013. First quarter 2014 TOT revenues are the highest first quarter revenues since 2008, and in many cases the best that have ever been recorded. • All Sonoma County Cities except Sonoma experienced increased year-over-year TOT revenue for first quarter 2014. Petaluma had the largest first quarter increase at 53%; Cloverdale had the second largest quarter-over-quarter increase at 48%. These jumps in TOT revenues can be explained due to the possibility of increased reporting, as well as increased travel. • Cloverdale and Petaluma are the most recent cities to record their best first quarter TOT • revenues to date. This reflects improving economic conditions and highlights Sonoma County’s growing popularity as a tourist destination. • TOT Assessment by City: County - 9% Cloverdale - 10% Healdsburg - 12% Petaluma - 10% Rohnert Park - 12% Santa Rosa - 9% Sebastopol - 10% Sonoma - 10% Windsor - 12% As always, if you have any questions, please feel free to contact us at (707) 565-7170. Sincerely, Ben Stone Executive Director SONOMA COUNTY EDB ECONOMIC DEVELOPMENT BOARD All information contained within this report was obtained from sources believed to be accurate, but Sonoma County Tourism (SCT) and the Economic Development Board (EDB) do not guarantee that it is accurate or complete. This report is intended for informational purposes only and does not represent an endorsement of any proposed project by the SCT or EDB or any of their employees, affiliates, or members. This quarter’s report was prepared by Tourism Research Project Coordinator, Dominic Wiggam. Seasonally Adjusted TOT Revenues By Calendar Year Quarter 2004 - 2014 Seasonally Adjusted TOT Revenues By (CY) Quarter Q1 2004 - Q1 2014 (Millions of dollars) $7.0 $6.5 $6.0 $5.5 $5.0 $4.5 $4.0 $3.5 $3.0 $2.5 $2.0 $1.5 $1.0 $0.5 $0.0 '04 '05 '06 Total '07 '08 '09 '10 Cities '11 '12 '13 '14 Unincorporated This section analyzes the quarterly TOT trends for the aggregated city and unincorporated areas from first quarter calendar year (CY) 2004 through first quarter (CY) 2014. Summary of Findings: TOT revenues grew steadily with significant increase between 2005 and 2007. Revenues decreased in 2008 and continued to do so into fourth quarter 2009. TOT revenues started to show growth in first quarter 2010 and show consistent increasing trends through first quarter 2014. The general trend in TOT revenues since 2004 reflects Sonoma County’s popularity as a tourist destination and the strength of local lodging properties’ average daily and occupancy rates. Recent growth rates are continue to exceed those from 2005-2008, prior to the economic downturn. The significant dips in TOT revenues between 2008 and 2009 and between 2011 and 2012 can be attributed to decreased tourism worldwide in response to a weakening economy and/or reactions to specific events such as the global recession in 2011. www.sonomaedb.org 3 TOT Revenues by Quarter Cities, Unincoporated, & Total County Quarter Two TOT Revenues - 2003-2013 (CY) April, May, June (Millions of dollars) Quarter One TOT Revenues - 2003-2014 (CY) January, February, March (Millions of dollars) $4.5 $7.0 $4.0 $6.0 $3.5 $5.0 $3.0 $2.5 $4.0 $2.0 $3.0 $1.5 $2.0 $1.0 $0.5 $1.0 '03 '04 '05 '06 '07 '08 '09 '10 '11 12 '13 '14 Total City '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Unincorporated Total Quarter Three TOT Revenues - 2003-2013 (CY) July, August, September (Millions of dollars) Unincorporated Quarter Four TOT Revenues - 2003-2013 (CY) October, November, December (Millions of dollars) $10.0 $7.0 $9.0 $6.0 $8.0 $7.0 $5.0 $6.0 $4.0 $5.0 $4.0 $3.0 $3.0 $2.0 $2.0 $1.0 City $1.0 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Total City '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Unicorporated Total www.sonomaedb.org 4 City Unincorporated Annual TOT Trends Annual percent change 2012 - 2013 (Calendar Year) TOT Revenue Percent Change 2012 - 2013 (Calendar Year) 11.0% 15.0% 6.0% 5% 10.0% 10.0% 10% 15.0% 13.0% 19.0% 15% 20.0% 20% a R oh ne rt Pa rk m no So C lo ve rd al e H ea ld sb ur g Sa nt a R os U a ni nc or po ra te d Se ba st op ol or ds W in Pe t al um a 0% This section shows the annual percentage change in TOT revenues based on the most recent annual data (calendar year). Summary of findings: From 2012 - 2013, all cities and unincorporated areas of Sonoma County experienced positive growth in annual TOT revenue. Each city, and the county overall experienced higher growth rates in 2013 than in 2012. The overall growth rate for the entire county for 2012 over 2011 was 14%. This would indicate that overnight travel is returning to Sonoma County. www.sonomaedb.org 5 TOT Trends by Quarter TOT Revenue percent change - quarter over quarter Quarter One 2013 - 2014 TOT Revenue % Annual Change (CY) - January, February, March Quarter Two 2012 - 2013 TOT Revenue % Annual Change (CY) - April, May, June 30% -3.0% 0.0% po l no ma W ind so Un r inc . sa So Se ba sto k ar Sa nta Ro a hn er tP g um Ro Pe tal ur da er He ov Cl ald c. ov er He dale ald sb Pe urg tal u Ro hn ma er tP Sa a nta rk Ro Se sa ba sto So pol no m W a ind so r Un in sb le 0% -5% 17.0% 19.0% 19.0% 12.0% 5% 12% 16% -10% 10% 13.0% 32.0% 12% 29.0% 7% 15% 19.0.% 20% Cl 15% 10% 5% 0% -5% -10% -15% 27.0% 25% 53% 48% 55% 50% 45% 40% 35% 30% 25% 20% Quarter Three 2012 - 2013 TOT Revenue % Annual Change (CY) - July, August, September 70% 20% 60% 50% 40% 3.0% 6.0% 11.0% 6.0% 33.0% 14.0% H C lo ve ea rda ld le sb Pe urg t R oh alum ne a r Sa t P nt ark a Se R ba osa st o So pol no m W a in ds o U r ni nc . ea lo v er 0% H C 10% da -5% ld le -6.0% sb Pe urg R tal oh um ne r a Sa t Pa nt rk a Se R ba osa st o So pol no W ma in ds o U r ni nc . 20% 21.0% 2.0% 30% 0% -10% 53.0%* 17.0% 10.0% 5% 10.0% 8.0% 10% 16.0% 14.0% 15% 20.0% 25% 64.0%* Quarter Four 2012 - 2013 TOT Revenue % Annual Change (CY) - October, November, December *High % annual change can be explained by low reporting in Q4 2012 in addition to increased traffic to these cities. www.sonomaedb.org 6 Annual City & Unincorporated TOT Receipts Total City & Unincorporated TOT Receipts 2011 - 2013 Total City and Unincorporated TOT Receipts (CY) - 2011-2013 (Millions of dollars) $11 2013 $10 2012 $9 2011 $8 $7 $6 $5 $4 $3 $2 d o rp co U n in a S ra o R ta n o S te sa a m n o P rt h o R H e a n e ld ta sb lu u a rg a m r e d in W st a b e S P p o a rd ve lo C so o le l $0 rk $1 This section analyzes the year-over-year TOT revenue trends for each city and the unincorporated areas from calendar year (CY) 2011 - 2013. Summary of Findings: The county as a whole experienced significant growth in year over year TOT revenues in 2013. County TOT revenues experienced a 13% growth from $23.63 million in 2012 to $27.05 million in 2013. This 13% growth is the largest single year growth since the downturn in 2008-2009. Rohnert Park experienced the greatest growth with a 17% increase from $2.06 million in 2012 to $2.5 million in 2012. However, the unincorporated areas and Santa Rosa had the highest revenues at $10.8 million and $4.4 million, respectively. It is important to note that travel to Sonoma County is cyclical and third quarter (July, August, September) provides a disproportionate share of Sonoma County’s TOT revenues. www.sonomaedb.org 7 TOT Historical Comparison by City Cloverdale, Healdsburg, Petaluma, Rohnert Park Cloverdale TOT Revenues (CY) 2004-2014 (Thousands of dollars) Healdsburg TOT Revenues (CY) 2004-2014 (Thousands of dollars) $80 $900 $70 $800 $60 $700 $50 $600 $40 $500 $30 $400 $20 $300 $10 $200 $0 Q1 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 Q4 $100 2013 2014 Q1 Petaluma TOT Revenues (CY) 2004-2014 (Thousands of dollars) 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 Q4 2013 2014 Rohnert Park TOT Revenues (CY) 2004-2014 (Thousands of dollars) $700 $850 $600 $750 $650 $500 $550 $400 $450 $300 $350 $200 $100 $250 Q1 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 $150 Q4 2013 2014 www.sonomaedb.org 8 Q1 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 Q4 2013 2014 TOT Historical Comparison by City Santa Rosa, Sebastopol, Sonoma, Windsor Sebastopol TOT Revenues (CY) 2004-2014 (Thousands of dollars) Santa Rosa TOT Revenues (CY) 2004-2014 (Thousands of dollars) $1500 $1300 $1400 $1300 $1100 $1200 $1100 $900 $1000 $900 $800 $700 $700 $600 $500 $500 $400 $300 Q1 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 $300 Q4 2013 2014 Sonoma TOT Revenues (CY) 2004-2014 (Thousands of dollars) $1200 Q1 2004 2007 2010 Q2 2005 2008 2011 Q3 2006 2009 2012 Q4 2013 2014 Windsor TOT Revenues (CY) 2004-2014 (Thousands of dollars) $525 $450 $1000 $375 $800 $300 $225 $600 $150 $400 $200 $75 Q1 Q2 2004 2007 2010 Q3 2005 2008 2011 $0 Q4 2006 2009 2012 Q1 Q2 2004 2007 2010 2013 2014 www.sonomaedb.org 9 Q3 2005 2008 2011 Q4 2006 2009 2012 2013 2014 TOT Historical Comparison Unincorporated Area Unincorporated Area TOT Revenues (CY) 2004-2014 (Thousands of dollars) $4500 $4000 $3500 $3000 $2500 $2000 $1500 $1000 $500 Q1 2004 2007 2010 Q2 2005 2008 2011 www.sonomaedb.org 10 Q3 2006 2009 2012 Q4 2013 2014 Data Table Historical TOT Figures U n in c o rp . C lo v e rd a le H e a ld s b u rg P e ta lu m a R o h n e rt P a rk S a n ta R o sa S e b a sto p o l Sonoma W in d s o r 1s t Q T R . $ 9 2 8 ,2 7 3 $ 2 3 ,6 2 1 $ 18 6 ,2 3 6 $ 2 6 3 ,5 4 4 $ 3 0 4 ,4 8 9 $ 6 6 3 ,5 9 4 $ 4 7 ,5 4 3 .7 0 $ 3 6 7 ,8 3 7 $ 10 0 ,3 9 9 2nd Q TR. $ 1,7 3 2 ,9 9 6 $ 4 0 ,8 6 4 $ 3 5 4 ,2 8 9 $ 3 7 4 ,8 0 5 $ 4 5 7 ,2 10 $ 9 7 5 ,4 0 0 $ 6 2 ,6 5 8 .3 8 $ 6 6 3 ,7 5 5 $ 16 9 ,10 6 3 rd Q T R . $ 2 ,7 4 3 ,3 0 8 $ 4 2 ,6 2 9 $ 5 2 3 ,3 10 $ 4 7 1,4 5 2 $ 5 7 3 ,8 5 0 $ 1,2 3 0 ,2 3 0 $ 9 9 ,0 2 8 .6 1 $ 7 9 7 ,13 8 $ 2 0 3 ,9 9 5 4 th Q T R . $ 1,5 7 6 ,5 0 8 $ 3 1,6 2 6 $ 3 7 0 ,5 3 9 $ 3 18 ,5 7 3 $ 3 7 9 ,17 2 $ 8 6 4 ,0 0 1 $ 8 8 ,6 5 5 .18 $ 5 5 8 ,3 7 1 $ 16 5 ,7 2 5 TO TAL $ 6 ,9 8 1,0 8 6 $ 13 8 ,7 4 0 $ 1,4 3 4 ,3 7 4 $ 1,4 2 8 ,3 7 4 $ 1,7 14 ,7 2 1 $ 3 ,7 3 3 ,2 2 5 $ 2 9 7 ,8 8 6 $ 2 ,3 8 7 ,10 1 $ 6 3 9 ,2 2 5 2006 2007 1s t Q T R . $ 1,111,8 5 7 $ 2 1,5 8 0 $ 2 7 4 ,8 7 8 $ 2 5 4 ,0 4 1 $ 3 2 5 ,2 4 0 $ 6 8 0 ,0 12 $ 5 1,9 0 1.10 $ 3 7 5 ,8 6 6 $ 14 6 ,2 3 7 2nd Q TR. $ 2 ,0 3 1,4 7 0 $ 4 3 ,15 7 $ 4 6 7 ,0 9 6 $ 4 0 2 ,6 0 9 $ 4 8 4 ,7 6 5 $ 1,0 4 5 ,13 2 $ 7 5 ,6 7 3 .0 4 $ 6 9 2 ,3 7 5 $ 19 0 ,3 4 6 3 rd Q T R . $ 2 ,8 5 8 ,8 9 7 $ 5 5 ,4 8 3 $ 5 9 0 ,14 7 $ 5 0 8 ,19 4 $ 5 7 1,5 2 0 $ 1,3 0 9 ,6 8 5 $ 110 ,5 4 9 .2 8 $ 8 6 6 ,0 7 4 $ 2 3 1,4 10 4 th Q T R . $ 1,8 0 7 ,3 10 $ 3 2 ,3 5 8 $ 4 3 3 ,8 8 3 $ 34 0 ,2 7 4 $ 3 9 3 ,9 3 2 $ 9 0 2 ,5 4 6 $ 8 7 ,3 3 2 .3 3 $ 6 0 3 ,7 3 2 $ 18 1,14 3 TO TAL $ 7 ,8 0 9 ,5 3 4 $ 15 2 ,5 7 8 $ 1,7 6 6 ,0 0 4 $ 1,5 0 5 ,118 $ 1,7 7 5 ,4 5 7 $ 3 ,9 3 7 ,3 7 5 $ 3 2 5 ,4 5 6 $ 2 ,5 3 8 ,0 4 7 $ 7 4 9 ,13 6 1s t Q T R . $ 1,2 8 9 ,8 7 4 $ 2 8 ,0 2 2 $ 3 11,5 2 6 $ 2 4 9 ,7 6 2 $ 3 5 3 ,18 9 $ 7 3 3 ,2 7 6 $ 5 1,9 9 2 $ 4 0 0 ,3 13 $ 15 9 ,14 3 2nd Q TR. $ 2 ,0 14 ,3 7 5 $ 4 8 ,4 2 2 $ 5 2 6 ,9 9 8 $ 3 8 3 ,8 8 4 $ 5 4 4 ,8 4 6 $ 1,0 2 7 ,0 3 1 $ 7 2 ,6 11 $ 7 4 2 ,9 7 8 $ 18 0 ,8 7 3 3 rd Q T R . $ 2 ,8 7 2 ,8 9 0 $ 5 7 ,3 0 6 $ 6 2 0 ,0 6 8 $ 4 6 9 ,8 3 8 $ 6 3 4 ,5 6 7 $ 1,2 2 1,17 0 $ 10 6 ,4 4 0 $ 8 5 8 ,0 7 5 $ 2 3 8 ,9 5 0 4 th Q T R . $ 1,6 13,7 9 5 $ 4 1,4 7 2 $ 4 0 8 ,4 2 2 $ 2 8 2 ,0 3 8 $ 3 9 3 ,0 0 8 $ 7 6 1,2 2 7 $ 6 7 ,5 5 8 $ 5 4 6 ,3 2 6 $ 18 9 ,4 0 0 TO TAL $ 7 ,7 9 0 ,9 3 4 $ 17 5 ,2 2 2 $ 1,8 6 7 ,0 14 $ 1,3 8 5 ,5 2 2 $ 1,9 2 5 ,6 11 $ 3 ,7 4 2 ,7 0 4 $ 2 9 8 ,6 0 0 $ 2 ,5 4 7 ,6 9 2 $ 7 6 8 ,3 6 6 $ 2 17 ,9 7 4 $ 3 3 6 ,119 $ 2 9 6 ,2 9 0 $ 5 4 4 ,7 4 3 $ 3 3 ,8 4 7 $ 2 6 6 ,2 13 $ 2 0 9 ,4 9 3 $ 4 3 2 ,0 15 $ 7 9 1,3 16 $ 5 1,7 8 3 $ 5 2 8 ,7 19 $ 2 6 4 ,2 5 5 2008 2009 1s t Q T R . $ 9 4 5 ,5 9 8 $ 2 4 ,6 5 8 $ 2 4 2 ,4 5 5 2nd Q TR. $ 1,9 18 ,16 5 $ 4 1,4 7 2 $ 3 9 8 ,12 6 3 rd Q T R . $ 2 ,7 2 5 ,7 3 0 $ 4 7 ,2 5 2 $ 5 18 ,8 4 1 $ 4 0 3 ,13 3 $ 5 2 8 ,7 12 $ 1,0 0 6 ,0 6 2 $ 7 6 ,4 4 3 $ 6 7 8 ,3 7 2 $ 3 2 1,7 7 9 4th Q T R . $ 1,4 6 6 ,0 8 0 $ 3 4 ,7 0 7 $ 3 8 0 ,8 4 6 $ 2 3 7 ,5 6 6 $ 3 4 6 ,5 3 2 $ 7 0 3 ,5 5 9 $ 6 1,8 3 9 $ 5 17 ,4 2 5 $ 2 4 3 ,10 8 TO TAL $ 7 ,0 5 5 ,5 7 3 $ 14 8 ,0 9 0 $ 1,5 4 0 ,2 6 7 $ 1,19 4 ,7 9 2 $ 1,6 0 3 ,5 5 0 $ 3 ,0 4 5 ,6 8 0 $ 2 2 3 ,9 12 $ 1,9 9 0 ,7 2 9 $ 1,0 3 8 ,6 3 5 2 0 10 1s t Q T R . $ 1,0 2 5 ,7 2 9 $ 19 ,19 1 $ 2 4 0 ,2 6 8 $ 18 5 ,0 2 0 $ 2 8 4 ,4 7 3 $ 5 3 1,5 0 1 $ 3 9 ,19 4 $ 2 6 1,7 8 3 $ 2 0 0 ,4 7 8 2nd Q TR. $ 2 ,0 6 6 ,7 6 8 $ 4 1,5 3 2 $ 4 5 5 ,4 0 3 $ 3 2 8 ,6 0 7 $ 4 7 7 ,9 0 2 $ 8 19 ,7 0 5 $ 6 5 ,8 9 2 $ 5 2 1,6 0 3 $ 3 0 2 ,6 4 8 $ 3 7 0 ,9 8 5 3 rd Q T R . $ 2 ,9 14 ,8 9 7 $ 5 2 ,2 8 1 $ 6 3 7 ,5 5 0 $ 4 5 8 ,6 0 6 $ 6 0 8 ,5 5 1 $ 1,0 9 5 ,2 3 9 $ 9 0 ,8 5 0 $ 7 3 5 ,17 5 4 th Q T R . $ 1,6 9 8 ,113 $ 3 5 ,2 9 0 $ 4 4 9 ,9 6 9 $ 2 7 8 ,113 $ 3 8 0 ,6 5 0 $ 7 6 5 ,4 13 $ 6 1,0 3 9 $ 5 5 1,7 5 5 $ 2 7 1,7 6 9 TO TAL $ 7 ,7 0 5 ,5 0 6 $ 14 8 ,2 9 3 $ 1,7 8 3 ,19 0 $ 1,2 5 0 ,3 4 6 $ 1,7 5 1,5 7 6 $ 3 ,2 11,8 5 8 $ 2 5 6 ,9 7 5 $ 2 ,0 7 0 ,3 16 $ 1,14 5 ,8 7 9 $ 2 2 3 ,2 3 1 2 0 11 1s t Q T R . $ 1,2 4 5 ,7 8 6 $ 18 ,5 18 $ 2 7 9 ,7 0 8 $ 2 12 ,9 2 2 $ 3 16 ,0 4 1 $ 5 7 7 ,3 9 4 $ 4 3 ,0 10 $ 3 5 2 ,8 8 2 2nd Q TR. $ 2 ,2 4 8 ,5 3 5 $ 3 8 ,8 7 2 $ 5 6 0 ,7 6 7 $ 3 7 1,6 8 3 $ 4 7 6 ,0 3 7 $ 8 5 7 ,8 15 $ 7 4 ,9 3 8 $ 5 7 1,4 8 1 $ 3 4 3 ,14 3 3 rd Q T R . $ 3 ,3 4 6 ,9 0 2 $ 5 4 ,7 4 2 $ 7 3 5 ,3 7 3 $ 4 8 6 ,115 $ 6 4 3 ,12 0 $ 1,2 17 ,6 0 2 $ 10 1,0 7 9 $ 9 0 8 ,5 9 1 $ 4 6 1,0 11 4 th Q T R . $ 1,9 5 1,8 5 5 $ 3 0 ,3 2 8 $ 5 14 ,16 5 $ 3 0 2 ,3 6 8 $ 4 0 4 ,3 15 $ 7 7 4 ,8 2 2 $ 6 2 ,6 7 9 $ 5 4 5 ,7 17 $ 2 8 3 ,5 9 6 TO TAL $ 8 ,7 9 3 ,0 7 7 $ 14 2 ,4 6 1 $ 2 ,0 9 0 ,0 13 $ 1,3 7 3 ,0 8 8 $ 1,8 3 9 ,5 13 $ 3 ,4 2 7 ,6 3 3 $ 2 8 1,7 0 7 $ 2 ,3 7 8 ,6 7 0 $ 1,3 10 ,9 8 1 2 0 12 1s t Q T R . $ 1,2 0 8 ,6 12 $ 2 0 ,4 5 1 $ 3 5 2 ,7 8 2 $ 2 6 8 ,8 11 $ 3 6 5 ,17 2 $ 6 3 9 ,2 2 5 $ 4 7 ,9 7 8 $ 3 7 6 ,2 6 6 $ 2 4 1,5 12 2nd Q TR. $ 2 ,3 9 1,8 9 7 $ 3 8 ,6 9 5 $ 6 0 6 ,7 9 0 $ 4 13 ,8 8 0 $ 5 2 8 ,7 3 5 $ 9 7 4 ,8 6 5 $ 8 9 ,2 0 1 $ 6 7 7 ,5 5 5 $ 3 3 3 ,0 9 4 $ 4 8 7 ,3 0 6 3 rd Q T R . $ 3 ,3 6 9 ,0 3 2 $ 7 1,9 9 3 $ 7 9 3 ,36 1 $ 5 4 5 ,14 5 $ 6 9 5 ,3 6 5 $ 1,3 2 7 ,7 17 $ 113 ,5 5 0 $ 8 9 5 ,7 5 5 4 th Q T R . $ 2 ,3 7 0 ,8 2 8 $ 3 0 ,6 4 3 $ 5 5 3 ,8 0 3 $ 3 3 7 ,9 0 4 $ 4 6 6 ,7 7 6 $ 9 0 2 ,0 0 2 $ 5 5 ,5 6 3 $ 6 8 3 ,0 2 4 $ 3 5 2 ,8 3 1 TO TAL $ 9 ,3 4 0 ,3 6 9 $ 16 1,7 8 1 $ 2 ,3 0 6 ,7 3 6 $ 1,5 6 5 ,7 4 0 $ 2 ,0 5 6 ,0 4 8 $ 3 ,8 4 3 ,8 0 9 $ 3 0 6 ,2 9 1 $ 2 ,6 3 2 ,6 0 0 $ 1,4 14 ,7 4 4 $ 2 7 2 ,4 0 3 2 0 13 1s t Q T R . $ 1,4 4 2 ,8 4 8 $ 18 ,8 7 6 $ 3 8 8 ,10 0 $ 2 2 0 ,116 $ 4 0 9 ,6 0 4 $ 7 3 0 ,2 0 3 $ 5 0 ,4 0 3 $ 5 3 8 ,17 2 2nd Q TR. $ 2 ,7 9 1,13 8 $ 4 3 ,4 7 4 $ 6 8 3 ,0 7 9 $ 4 13 ,8 8 1 $ 6 3 1,6 7 7 $ 1,16 6 ,6 9 1 $ 8 6 ,19 2 $ 8 0 4 ,5 8 3 $ 4 2 2 ,6 9 0 3 rd Q T R . $ 4 ,0 3 9 ,2 5 6 $ 6 7 ,8 9 1 $ 8 5 4 ,9 8 5 $ 6 19 ,4 7 5 $ 8 0 8 ,10 8 $ 1,4 5 9 ,4 2 7 $ 12 5 ,10 5 $ 1,0 5 1,8 4 6 $ 4 9 4 ,6 3 3 4 th Q T R . $ 2 ,4 5 2 ,3 8 6 $ 4 7 ,0 3 2 $ 6 3 1,13 7 $ 4 0 8 ,17 5 $ 6 2 2 ,3 2 5 $ 1,0 0 4 ,4 0 2 $ 9 1,0 11 $ 7 2 6 ,3 2 9 $ 3 7 2 ,4 9 6 TO TAL $ 10 ,7 2 5 ,6 2 8 $ 17 7 ,2 7 4 $ 2 ,5 5 7 ,3 0 2 $ 1,6 6 1,6 4 7 $ 2 ,4 7 1,7 14 $ 4 ,3 6 0 ,7 2 3 $ 3 5 2 ,7 11 $ 3 ,12 0 ,9 3 1 $ 1,5 6 2 ,2 2 1 $ 1,6 12 ,3 3 9 $ 2 8 ,0 2 3 $ 4 13 ,7 7 3 $ 3 3 5 ,8 5 8 $ 5 2 9 ,3 4 8 $ 8 18 ,3 7 4 $ 6 6 ,4 14 $ 4 8 6 ,9 8 8 $ 3 16 ,5 8 5 $ 1,6 12 ,3 3 9 $ 2 8 ,0 2 3 $ 4 13 ,7 7 3 $ 3 3 5 ,8 5 8 $ 5 2 9 ,34 8 $ 8 18 ,3 7 4 $ 6 6 ,4 14 $ 4 8 6 ,9 8 8 $ 3 16 ,5 8 5 2 0 14 1s t Q T R . 2nd Q TR. 3 rd Q T R . 4 th Q T R . TO TAL www.sonomaedb.org 11 TOT Historical Percentage Breakdown by Area Breakdown by Area for Past Four Quarters TOT Percentage Breakdown by Area First Quarter 2014 - January, February, March TOT Percentage Breakdown by Area Second Quarter 2013 - April, May June 6.87% 6.0% 1.44% 1.22% 10.57% 34.99% 39.65% 16.52% 17.76% 8.97% 8.98% 11.49% 11.43% 9.7% 0.61% 0.62% 5.88% 7.29% Windsor (6.87%) Rohnert Park (11.49%) Windsor (6.0%) Rohnert Park (8.97%) Sebastopol (1.44%) Petaluma (7.29%) Sebastopol (1.22%) Petaluma (5.88%) Santa Rosa (17.76%) Healdsburg (8.98%) Santa Rosa (16.52%) Healdsburg (9.7%) Sonoma (10.57%) Cloverdale (0.61%) Sonoma (11.43%) Cloverdale (0.62%) Unincorporated (39.65%) Unincorporated (34.99%) TOT Percentage Breakdown by Area Third Quarter 2013 - July, August, September TOT Percentage Breakdown by Area Fourth Quarter 2013 - October, November, December 5.86% 5.20% 1.31% 11.05% 1.43% 11.43% 42.43% 15.33% 38.59% 15.8% 8.49% 9.79% 8.98% 6.51% 0.71% 6.42% 9.93% 0.74% Windsor (5.20%) Rohnert Park (8.49%) Windsor (5.86%) Rohnert Park (9.79%) Sebastopol (1.31%) Petaluma (6.51%) Sebastopol (1.43%) Petaluma (6.42%) Santa Rosa (15.33%) Healdsburg (8.98%) Santa Rosa (15.8%) Healdsburg (9.93%) Sonoma (11.05%) Cloverdale (0.71%) Sonoma (11.43%) Cloverdale (0.74%) Unincorporated (38.59%) Unincorporated (42.43%) www.sonomaedb.org 12 Sonoma County TOT Spending Fiscal year 2012 - 2013 (July - June) County of Sonoma TOT Budget Breakdown by Spending Area 3.10% 6.07% 24.06% 21.64% 19.13% 5.26% 17.67% 1.58% 1.49% Regional Parks Maint & Ops (21.64%) Agricultural Promotion (1.49%) Economic Development (17.67%) Tourism (19.13%) Community Impacts (1.58%) Cultural & Art Events (5.26%) Collection & Administration (6.07%) Affordable Housing (3.10%) Transfer to General Fund (24.06%) TOT tax revenues are derived from a 9.0% tax on the rental of hotel and motel rooms, inn beds, and campgrounds in the unincorporated areas. ( Revenues derived from this tax are subject to the Proposition 4 limit.) The proposed budget reflects the continuation of the Board of Supervisor’s policy that 75% of the tax proceeds be allocated to the advertising fund and 25% of the proceeds be allocated to the county general fund. www.sonomaedb.org 13 TOT Spending Breakdown by City Cloverdale, Santa Rosa, Sebastopol, Sonoma & Windsor, 2012-2013 TOT Budget Breakdown Healdsburg, 2012-2013 TOT Budget Breakdown 17% 100% 83% General Fund (17%) General Fund (100%) Community Services (83%) Rohnert Park, 2012-2013 100% TOT Budget Breakdown Petaluma, 2012-2013 TOT Budget Breakdown 12.5% 2.9% 93.2% 87.5% 3.9% Program Administration/Reserves (93.2%) Transfer to General Fund (87.5%) Arts/Culture/Historical Organizations (2.9%) Program Expenditures (12.5%) City Parks and Maintenance Operations (3.9%) • The General Fund provides funding for a wide range of city needs, including: Fire, Police, Planning & Building, Public Works, Administration, and Community Services. • TOT Budget Breakdown by city is provided by each respective city’s finance representative. www.sonomaedb.org 14 Industry Development City Industry Development Update This section provides information on current expansions and new lodging developments occurring in Sonoma County. All data contained within this section is sourced from the city planners of each jurisdiction. Summary of Findings: Sonoma County currently has 25 lodging property applications in the approval process. When completed, current construction will add between 1,415 and 1,465 rooms to Sonoma County. First Quarter 2014 Industry Development Table - By City Project Name Lodging Classifications Address/Location Alexander Valley Resort Full Service Southeast Cloverdale New Saggio Hill New New New Development Type Rooms Completion Proposed Year (Est.) City of Cloverdale New 100-150 2012 Luxury/Resort/Spa 91 Acres in N. Hbg. 130 2015 Garden Court Inn The Wheelman House Limited Service Limited Service 146 Healdsburg Ave 223 Center Street 23 3 N/A Unknown The Kessler Collection Luxury Hotel 230 Healdsburg Ave 75 Unknown City of Healdsburg City of Petaluma New Silk Mill Hotel Full Service 450 Jefferson St 95 N/A New The Petaluman Boutique Luxury 2 Petaluma Blvd S. 53 2015 New Petaluma Riverfront Hotel Focused Service 120 2016 City of Santa Rosa Expansion Fountaingrove Inn Full Service 3586 Mendocino Ave 22 N/A New Fairfield Inn Full Service 111 Commercial Court 108 N/A Holiday Inn Express Hotel Limited Service 3745 Airway Drive 143 N/A New and suites City of Sebastopol New French Garden Inn Limited Service 8050 Bodega Avenue 18 N/A New Barlow Hotel Full Service 200 Morris Street 50 N/A Anderson Hotel Full Service 541 First St. West 59 2017 Holiday Inn Full Service 8755 Old Redwood Highway City of Sonoma New City of Windsor New 100 New Room Totals: 1099-1149 The city of Rohnert Park and the city of Cotati did not report any new development or expansion through the first quarter (January, February, March) calendar year 2014. The above lodging properties are in various stages of completion. This report is meant to merely provide a 'snapshot' of their current status during the time this report was produced. The EDB and SCT will continue to update this information, quarterly, based on information from each jurisdiction. www.sonomaedb.org 15 2015 Industry Development Unincorporated Area Industry Development Update Development Type/ Project Name New Fourth Quarter 2013 Unincorporated Area Development Table Lodging Classifications Sonoma Country Inn (Graywood Ranch) Luxury/Resort Guernewood Park Resort Luxury/Resort Thiessen- Forestville Plaza Limited Service Be Here Nature Retreat Expansion Sea Ranch Lodge Vintner's Inn Bodega Coast Inn Ocean Song (Campsites) Kenwood Inn Farmhouse Inn Luxury/Resort Luxury/Resort Limited Service Environmental Center Limited Service Luxury/Resort Rooms Proposed Completion Year (Est.) 50 120 18 9 Completion date unknown Completion date unknown Completion date unknown 2016 40 36 12 25 6 7 New Room Totals: 323 Completion date unknown Completion date unknown Completion date unknown Completion date unknown Completion date unknown 2015 Address/Location 7945 Highway 12, Kenwood 17155 Highway 116, Guerneville Front St. & Hwy 116, Forestville 3770 Langtry Road, Santa Rosa 60 Sea Walk Dr, Sea Ranch 4300 Barnes Rd, Santa Rosa 521 Highway 1, Bodega Bay 19999 Coleman Valley Rd, Bodega Bay 10400 Hwy 12, Kenwood 7871 River Road The above lodging properties are in various stages of completion. This report is meant to merely provide a 'snapshot' of their current status during the time this report was produced. The EDB and SCTB will continue to update this information, quarterly, based on information from the Permit & Resource Management Department. www.sonomaedb.org 16 SONOMA COUNTY EDB ECONOMIC DEVELOPMENT BOARD Economic Development Board 141 Stony Circle, Ste 110 Santa Rosa, CA 95401 (707) 565-7170 www.sonomaedb.org
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