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5 6 7 8 Will the cinema resist the Internet? • An average cinema-­‐goer visits the cinema 4,4 =mes a year. Only 6% of the audience go to see a film once a month. • Almost 90% of the viewers prefer to visit the cinema in the evening at the weekend • Almost 13% of cinema guests come alone, without friends or family • The primary reasons for visi=ng the cinema turned out to be the large size of the screen, good quality of sound, the specific atmosphere as well as the choice offered at the box office • The number of cinema =ckets sold has been rising for a number of years Sta=s=cs above clearly prove that a visit to the cinema is an irreplaceable experience and the online offer may be an extra possibility, but not an alterna=ve. 9 10 12 13 14 15 16 17 18 19 www.e-­‐polskiekino.pl AUribu=on: Polish Film Ins,tute CC BY 3.0 PL