Specs - Slashdot Media

Online Specifica,ons Main Adver,sing Specs General Specs Maximum of 5 individual ad crea,ves in rota,on at one ,me. •  Unless otherwise approved Client delivered ads can be updated once per week. Crea,ves developed by Slashdot Media can be updated once per two weeks. General file size guidelines: •  Images can be no more than 100k in size. •  Rich media swf files must be under 300k in size. Generally accepted file types: •  GIF/Animated GIF, JPG •  Text, Javascript/HTML •  Flash, Rich Media •  File type requirements will vary by ad product Acceptability Guidelines Crea,ves must comply with requirements of federal and state laws. Crea,ves cannot: §  be fraudulent, decepOve or misleading §  be indecent, vulgar or suggesOve Pure Technology. Pure Engagement. Submission Deadlines Ads that do not require Slashdot Media Crea,ve Development: Standard Image (GIF/JPG): •  2 Business Days Flash/Rich Media: •  5 Business Days Third Party Standard Image: •  3 Business Days Third Party Rich Media: •  7 Business Days Ad that requires Slashdot Media Crea,ve Development: Design: 5 to 10 Business Days Development & Tes,ng: Approx. 5 Business Days Standard Display Units Pure Technology. Pure Engagement. Dimensions: IMU: 300x250 (expands* leW and down to 600x500) Leaderboard: 728x90 (expands* down 500 px) All expandable ads must expand on click. File Size (per ad): GIF/JPG -­‐ 50k Flash/Rich Media -­‐ 50k Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Third Party: Tracking/Serving Accepted Anima,on: Accepted < :30 sec Ads may loop 2x Video/Audio: Refer to Rich Media Specs for details Half Page Pure Technology. Pure Engagement. Dimensions: 300x600 (expands leW to 600x600) All expandable ads must expand on click. File Size (per ad): GIF/JPG -­‐ 50k Flash/Rich Media -­‐ 50k Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Third Party: Tracking/Serving Accepted Anima,on: Accepted < :30 sec Ads may loop 2x Video/Audio: Refer to Rich Media Specs for details Pushdown Pure Technology. Pure Engagement. Dimensions: Collapsed (970x66), Expanded (970x418) All expandable ads must expand on click. File Size (per ad): IniOal Load: 45k max Subsequent Loads: 150k max Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Third Party: Tracking/Serving Accepted Anima,on: Accepted :30 sec max Auto-­‐collapse without user interacOon Video/Audio: Accepted (as .mov or .flv for quickest dev turnaround) Video may auto-­‐start on page load without audio Audio must start with clearly labeled, user-­‐iniOated click Play, Stop/Pause, Rewind and Mute/Unmute bueons required Immersion Pure Technology. Pure Engagement. Dimensions: 700x500 OR 640x480 File Size (per ad): GIF/JPG -­‐ 100k Flash/Rich Media -­‐ 300k Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Third Party: Tracking/Serving Accepted Anima,on: Accepted < :30 sec Video/Audio: Accepted (as .mov or .flv for quickest dev turnaround) Video may auto-­‐start on page load without audio Audio must start with clearly labeled, user-­‐iniOated click Play, Stop/Pause, Rewind and Mute/Unmute bueons required Video length <30 seconds Wrapper Pure Technology. Pure Engagement. Dimensions : 800x600 Immersion Ad on download page 1400x600 staOc, non-­‐click background Lower 150 pixels fade to white Center 800 pixels should exclude relevant informaOon / imagery, as it will be covered by the Immersion unit File Size (per ad): Background image (GIF or JPG) -­‐ 100k GIF/JPG/PNG -­‐ 100k Flash/Rich Media -­‐ 300k Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Third Party: Tracking / Serving Not Accepted Anima,on: Accepted < :60 sec Ads may loop 2x Video/Audio: Accepted (as .mov or .flv for quickest dev turnaround) Video may auto-­‐start on page load without audio Audio must start with clearly labeled, user-­‐iniOated click Play, Stop/Pause, Rewind and Mute/Unmute bueons required Horizon Pure Technology. Pure Engagement. Dimensions: Maximum 960x120 File Size: 100k with a polite load – 50-­‐80k recommended Third Party: Tracking Accepted Serving Not Accepted Anima,on: No AnimaOon on iniOal load Can animate for user interacOon Video/Audio: No Video/Audio Other: “Close” bueon is required Slashdot Poll Sponsorship Pure Technology. Pure Engagement. Dimensions: 50x50 Logo (Slashdot Media can create) Leaderboard: 728x90 File Size (for Leaderboard): GIF/JPG/PNG -­‐ 50k Please submit EPS vector in case adjustments are needed Third Party: Tracking Accepted Serving Not Accepted Anima,on: No AnimaOon Video/Audio: No Video/Audio Submission Deadline: 4 Business Days Video Pure Technology. Pure Engagement. Deliverables: Pre-­‐Roll -­‐ Video asset and click through Overlay -­‐ Text and click through File Size: 2 GB Max for digital files
Frame Rate : 30 fps (29.97) Aspect Ra,o: Aspect RaOo: 4:3 Video Formats Accepted: Windows .AVI and QuickOme .MOV (.MOV preferred) H264 Third Party: Tracking/Serving Accepted Submission Deadline: 5 Business days prior to launch Mobile Pure Technology. Pure Engagement. Dimensions: IMU: 300x250 (tablet) IMU: 300x250 (phone) IntersOOal (phone): 320x480 (portrait), 480x320 (landscape) IntersOOal (tablet): 768x1024 (portrait), 1024x768 (landscape), Adhesion: 320x50 (phone) Adhesion: 768x90 (tablet) File Size (per ad): GIF/JPG/PNG -­‐ 50k Accepted File Types: GIF, JPG, PNG, Flash Third Party: Tracking / Serving Accepted Anima,on: Accepted :30 sec max Video/Audio: Accepted Billboard Pure Technology. Pure Engagement. Dimensions: 970x250 File Size (per ad): IniOal Load Size – Up to 50Kb (must be .SWF, can be staOc, with a “Close Ad X” bueon User-­‐iniOated Load Size – Up to 1.5 MB for SWFs (animaOon/
interacOon) Accepted File Types: Rich Media, Standard Flash, HTML5 Third Party: Tracking/Serving Accepted Anima,on: Accepted < :30 sec Ads may loop 2x Video/Audio: Accepted Video may auto-­‐start on page load without audio Audio must start with clearly labeled, user-­‐iniOated click Progress Bar, Play, Stop/Pause, Mute/Unmute bueons required FilmStrip Pure Technology. Pure Engagement. Dimensions: Max of (5) 300x600 that make up 300x3000 Container File Size (per ad): IniOal Load Size – 100KB max Subsequent Load Size – External child .swf files (up to 500k) Accepted File Types: FLA and exported SWF, Flash 9+, AS2 or AS3 Frame Rate: 24 FPS Max Third Party: Tracking/Serving Accepted Anima,on: Accepted < :15 sec Video/Audio: Accepted :30 sec max Must contain toggles for Play/Pause and Audio On/Off Audio must be user-­‐iniOated on click only Portrait Pure Technology. Pure Engagement. Dimensions: Logo – 270x40 Primary App – 270x460, Expanded 613x460 Secondary Apps – 270x202, Expanded 405x303 File Size (per ad): JPG – 72 pixels/inch Recommended min image size: 2048x1536 for aspect raOo stage 4:3 Accepted File Types: JPG, SWF, Flash Third Party: Tracking/Serving Accepted Video/Audio: Accepted MPEG 4 encoded to H.264 (base or mainline standard) 18 or 24 Frames / sec Resolu,on: 4 x 3 video: 960 pixels wide x 720 pixels tall 16 x 9 video: 1280 pixels wide x 720 pixels tall 3 x 4 video (portrait): 540 pixels wide x 720 pixels tall Sidekick Pure Technology. Pure Engagement. Dimensions: 300x250 or 300x600 Sidekick: 850x700 File Size (per ad): IniOal Load Size – 50KB max Sidekick: 100KB max Accepted File Types: FLA and exported SWF, Flash 9+, AS2 or AS3 Frame Rate: 24 FPS Max Third Party: Tracking/Serving Accepted Anima,on: Accepted :15 sec max Video/Audio: Accepted :30 sec max Must contain toggles for Play/Pause and Audio On/Off Audio must be user-­‐iniOated on click only Slider Pure Technology. Pure Engagement. Dimensions: Slider Bar: 950x90 Slider Content: 950x550 File Size (per ad): Slider Bar: IniOal Load Size – 50KB max Slider Content: IniOal Load Size – 100KB max Sub-­‐load: AddiOonal 10 MB max aWer sliding is done Accepted File Types: FLA and SWF, Flash 9+, AS2 or AS3 Frame Rate: 24 FPS Max Third Party: Tracking/Serving Accepted Anima,on: Accepted :15 sec max Video/Audio: Accepted :30 sec max Must contain toggles for Play/Pause and Audio On/Off Audio must be user-­‐iniOated on click only Book Ends Pure Technology. Pure Engagement. Dimensions: 150x1060 File Size (per ad): GIF/JPG -­‐ 100k Flash/Rich Media -­‐ 300k Accepted File Types: GIF, Animated GIF, JPG, PNG, Flash, Javascript/HTML Back up files have to be staOc Third Party: Tracking/Serving Accepted Anima,on: Accepted < :30 sec Ads may loop 3x Other: Must be two separate files and associated as companion files Featured Download (CPC) Pure Technology. Pure Engagement. Dimensions / Characters: 50x50 logo (GIF/JPG/PNG -­‐ 30k) Headline (35 char.) DescripOon (135 char.) Third Party: Tracking Accepted Serving Not Accepted Other: MulOple bueon styles to choose from No Flash/Rich Media Submission Deadline: 2 Business Days NewsleYer and E-­‐Mail Pure Technology. Pure Engagement. Text Only 4 Lines of text 5th Line for URL Slashdot Media can apply vanity link Character Limita,ons: 72 text characters per line (including spaces) Third Party: Tracking/Serving Not Accepted Submission Deadline: 2 Business Days Text Links and RSS Ads Pure Technology. Pure Engagement. Text Links Run on SourceForge Only Character Limita,ons: 37 text characters (including spaces) Third Party: Tracking Accepted Serving Not Accepted Submission Deadline: 2 Business Days RSS Ads 300x250, 468x90, 468x60 Runs beneath Slashdot arOcles in RSS readers Accepted File Types: GIF, JPG, Flash File Size: 40k max Rich Media Specs Pure Technology. Pure Engagement. General Guidelines §  Ads must be degradable; if a rich media ad cannot be displayed on older or otherwise un-­‐enabled browsers, an alternate ad must be displayed for those browsers §  No ad can prompt the download of a plug-­‐in, and must be coded to search for any required plug-­‐ins; if the required plugin is not found, it must display the alternate ad. §  A click-­‐through can launch only one new browser window §  A mouse-­‐over interacOon cannot link a user to a new web site Expansion Rules §  A close bueon is required §  The close bueon must be clearly visible, contain the word "Close" and be at least 50x16 (width x height in pixels). An "X“ is opOonal. §  The close bueon colors should be highly contrasOng to ad and not be covered at any Ome by the ad §  All expandable ads must expand on click. §  Please program the ad with the ability to detect browser edges, and set it to expand in the opposite direcOon if the expanded porOon will disappear off browser window. §  There is a limit to the expansion size for each ad product. See ad product specificaOon for the maximum allowed dimensions. Floa,ng Rules §  A floaOng ad may only launch from a clearly labeled click interacOon with an in-­‐page ad §  A close bueon is required and follows same rules as with expansion §  Must not cover site navigaOon Video Rules § 
§ 
§ 
§ 
§ 
§ 
.FLV and .MOV accepted :60 sec of less, unless otherwise noted Slashdot Media hosted video: less than 9MBs Video may start without audio on load Video may start with audio on clearly labeled click interacOon only Play, Stop/Pause, Rewind, and Mute/Unmute bueons are required Audio Rules §  Audio must start on clearly labeled click interacOon only §  Mute/unmute bueon required §  Audio under one second is allowed for mouse-­‐over events (e.g. for "click" or "beep" sounds) §  Slashdot Media reserves the right to require removal of the sound if it proves too distracOng HTML Rules §  All HTML aeributes must be properly double-­‐quoted §  All tags should be correctly nested §  The ad code should be submieed without the HTML, TITLE, HEAD, and BODY tags §  All form method aeributes must be set to "GET", not "POST" §  There is no capability to track clicks through forms §  CGI scripOng must reside on client's server §  The z-­‐index must be set to below 40 Flash Specs Pure Technology. Pure Engagement. Guidelines Slashdot Media accepts Flash 8.0 or greater All Flash SWF files must be accompanies by backup GIF/JPG and click through URLs Flash ads cannot exceed 25 FPS (Frames Per Second) Please restrict flash creaOves to only include one Flash video (FLV) Ads which load addiOonal files should load these files from absolute URLs (i.e., hep://
www...) §  Ads trying to load external content need to use a cross-­‐domain file to allow the data access from our ad server §  Up to three addiOonal loads (up to 100k ea.) may be loaded into the ad. Each addiOonal load must be iniOated by user interacOon. §  Any flash creaOve that delays load Ome or fails to appear on a Slashdot Media site will be suspended immediately §  A click through can launch only one new browser window §  A mouse-­‐over interacOon cannot link a user to a new web site §  Flash ads must have the following click-­‐tracking AcOonScript code embedded on the bueon: on (release) { if (clickTag.substr(0,5) == "hep:") { getURL(_root.clickTag, "_blank"); } } ▪ With mulOple links to be tracked, please number each clickTag variable. The first bueon's acOon would use clickTag1, the second would use clickTag2, and so on through clickTag10. Slashdot Media will only track up to 10 individual links. The resulOng AcOonScript code would look like: on (release) { if (clickTag1.substr(0,5) == "hep:") { getURL(_root.clickTag1, "_blank"); } } § 
§ 
§ 
§ 
§ 
Items to Submit SWF file FLA file Back-­‐up GIF/JPG Details on the clickTags used in the file and what the associated click through URLs should be §  Copies of any non-­‐standard fonts used in the FLA file Note: To learn more about clickTags visit the clickTag secOon of Adobe's Designer Guide: hYp://www.adobe.com/resources/richmedia/tracking/ designers_guide/ § 
§ 
§ 
§ 
Third Party Ad Servers & Vendors Pure Technology. Pure Engagement. Supported Vendors Third Party Tracking §  Slashdot Media’s default ad server is Doubleclick §  Live Chat is served via MediaMind (unless otherwise specified) §  Lead forms are hosted by a 3rd party partner §  All 3rd Party ad tags need to include a cache-­‐busOng Ome stamp §  All 3rd Party ad tags should include a way for Slashdot Media to pass a click tracking URL to the 3rd Party ad server §  Method should be documented when tags are submieed §  Slashdot Media needs to be informed at least one business day before any new ads are rotated into an exisOng ad campaign on a 3rd Party ad server §  Any new ads need to be submieed to Slashdot Media for review prior to implementaOon §  If any issues arise with the 3rd Party ad tags, they must be resolved in a Omely manner or risk suspension unOl the 3rd Party tags are working properly §  "4th Party" serving is not supported §  If using an unsupported 3rd Party vendor, an addiOonal 5 business days are required for set-­‐up and tesOng §  AdForm (in-­‐Page) §  AdShuffle (In-­‐page) §  Atlas (In-­‐page & expandable) §  Bluestreak (In-­‐page & expandable) §  Doubleclick (DFA & DART Rich Media) §  MediaMind (Standard / Polite / Expandable) §  EyeWonder (In-­‐page) §  MediaPlex (Polite & Expandable) §  PointRoll (FatBoy and TomBoy) §  Unicast (In-­‐page & expandable) **If you do not see a vendor listed here or have a quesOon about supported vendors or technologies, Slashdot Media will invesOgate the possibility of support. Crea,ve Services Process Step 1 Pre Design Setup §  Slashdot Media will assign a Campaign Manager (CM) to your program §  Kick-­‐off call to discuss objecOves, scope, direcOon, etc. §  CM gathers all assets from client §  CM clarifies build with client and coordinates with Slashdot Media teams Pure Technology. Pure Engagement. Step 2 Design Process (3-­‐5 Business Days) §  All creaOve files/direcOon must be in before Design work begins §  Up to 2 rounds of Design alloeed §  Ad Designer creates iniOal mock-­‐up §  CM provides mock-­‐up to client §  Second round of Design if needed §  CM coordinates with client and Slashdot Media Design for design approval §  CM clarifies click through URLs and 3rd party tracking with client PLEASE NOTE The esOmated Omeline herein does not account for client response Ome nor incremental rounds of review or approval. Some service requests may be fulfilled sooner than others and Slashdot Media will always work to complete design and development as quickly as possible without compromising the quality. Custom programs will have independent creaOve schedules. Step 3 Build / QA / Approval / Trafficking (3-­‐5 Business Days) §  CM passes all assets to Ad Developer §  Developer builds out the ad §  CM passes live preview link to client and coordinates for final approval §  CM noOfies trafficking department that the ad is ready to go live