June 8-10, 2016 Hilton Financial District San Francisco, CA

June 8-10, 2016 Hilton Financial District San Francisco, CA

June 8-10, 2016
Hilton Financial District
San Francisco, CA
DAY ONE | Wednesday, June 8, 2016
8:00am
Registration & Morning Coffee | Location: 4th Floor Foyer
General Session | Location: Columbus I & II
8:25am
Welcome to MADs Edmund Balogun, Conference Producer
Introductions from Keynote Chair Jennifer Nelson, Managing Director, Aviants Insight & Strategy
8:30am
Achieving 1:1 Personalization at Scale
Guillaume Cabane, VP of Growth, Segment
9:15am
Industrial Internet: Building the Digital Industrial World with Data Science
Beena Ammanath, Executive Director, Data Science, GE
10:00am
Networking Break | Location: 4th Floor Foyer
Track 1
Benchmarking, Innovation & Trends | Location: Columbus III
Track Chair Tomer Chernia, Senior Manager, Growth, Segment
Track 2
Tools & Techniques | Location: Pine
Track Chair Evan Borak, Head of Revenue, Ipsos Connect
Social Analytics: How Pepsi is Cutting
Through the Clutter
10:30am
Edward Wild, Senior Director, Advanced Analytics, PepsiCo
Ari Tuchman, Co-Founder and President, Quantifind
Exploring Trends in Experimentation
Rahul Todkar, Vice President, Charles Schwab & Co.
Rahul Goel, Global Insights Manager -Sense & Respond Marketing
Analytics, Clorox
The Next Wave of Analytics – From Decision Support to
Directed Decisions
11:15am
Venu Gorti, Co-Founder, EVP, Cogitaas
Dr. Kamal Sen, Founder, President & CEO, Cogitaas
Big Data & Analytics in the Cloud
Roy Ben-Alta Business Development Manager - Big Data &
Analytics, Amazon Web Services
Lunch | Location: Mason I & II, 2nd fl
12:00pm
General Sessions | Location: Columbus I & II
1:00pm
Fueling Creative with Data
Nikhil Nawathe, Media Researcher, Facebook
1:45pm
Data Driven Product Vision
Charlie Burgoyne, Principal Director of Data Science, frog Design
2:30pm
Afternoon Networking Break | Location: 4th Floor Foyer
Track 1
Benchmarking, Innovation & Trends | Location: Columbus III
Track 2
Tools & Techniques | Location: Pine
3:00pm
Taking Control of Control Groups
Eric Callahan, Director, Performance Analytics, American
Express
Data-Driven Social Media
Leslie Drate, US Consumer Print Social Media, HP, Inc.
3:45pm
Advancing Text Analytics in Medical Information
Anna Bergmann, Consultant, Global Medical Customer Analytics
and Insights, Eli Lilly and Company
Dr. Margo Gazak, Advisor, Medical Information Analytics &
Insights, Eli Lilly and Company
Buyer vs. Buzz: Leveraging Data Science to Find the Signal
Shravan Narayen, Lead Product Manager, Quantifind
Ari Tuchman, Co-Founder and President, Quantifind
4:30pm
Playing Detective with Data
Camille P Schuster, Prof of Marketing, CSU,, San Marcos
Your Data Doesn’t Always Tell the Story
Nancy Kazdan, Business Development Manager, BBSI
5:15pm
Networking Reception
June 8-10, 2016
Hilton Financial District
San Francisco, CA
DAY TWO | Thursday, June 9, 2016
8:00am
Breakfast & Registration | Location: 4th Floor Foyer
General Sessions | Location: Columbus I & II
8:55am
Introductions from Keynote Chair Jennifer Nelson, Managing Director, Aviants Insight & Strategy
9:00am
Department of Commerce as “America’s Data Agency”
Ian Kalin, Chief Data Officer, US Department of Commerce
9:45am
Big Data: Knowing Instead of Guessing
David Plouffe, Chief Advisor, Uber; Senior Advisor to President Barack Obama (2011-2013); Campaign Manager, 2008 Obama for
President; and New York Times Best-Selling Author
10:30am
Morning Networking Break | Location: 4th Floor Foyer
Track 1
Benchmarking, Innovation & Trends | Location: Columbus III
Track Chair Tomer Chernia, Senior Manager, Growth, Segment
Track 2
Tools & Techniques | Location: Pine
Track Chair Evan Borak, Head of Revenue, Ipsos Connect
Capturing Attention in a… ‘What Was That?’
11:00am Jim Thompson, SVP Analytics and Audience Development,
Billboard/The Hollywood Reporter
What’s the Story with Big Data?
Earl Taylor, Chief Marketing Officer, Marketing Science Institute
Winning the Loyalty War in the age of
Big Data?
11:45am
Tarun Dhot, Director of Advanced Analytics, Canadian Imperial
Bank of Commerce
The Missing Metrics Link: What Digital
KPIs Don’t Tell Us About Shopper
Behavior
Viki Draper, Director, Consumer Analytics & Research, AOL
12:30pm
Lunch | Location: Mason I & II, 2nd fl
General Sessions | Location: Columbus I & II
1:30pm
Deciphering Generations X, Y and V: How to Understand Next Generations and Their Trends for Guaranteed Reach
Jane Buckingham, Founder and CEO, Trendera and Bestselling Author
2:15pm
People Analytics in the Era of Big Data
Jean-Paul Isson, Global VP Predictive Analytics & BI, Monster Worldwide
3:00pm
Networking Break | Location: 4th Floor Foyer
Track 1
Benchmarking, Innovation & Trends | Location: Columbus III
3:30pm
4:15pm
5:00pm
Blending Behavioral Data Sets to Create a Richer Path-toPurchase
Jane Moran, SVP, Head of Behavioral Data & Analytics Ipsos
Connect
How Analytics Supports Technology at
Macys.com
Kelly Peterson, Marketing Analytics, Web Analytics, Macys.com
Track 2
Tools & Techniques | Location: Pine
CSF: The Most Important Metric You’ve Never Used
Don Sexton, Professor of Marketing and Professor of Decisions,
Risk, and Operations, Columbia University
Innovation in Sales Force Targeting and
Differential Messaging Using Replicate
Models to Fill Data Gap
Brad Bernstein, Brand Insight Director Diabetes Oral Brands, Astra
Zeneca
Jennifer Nelson, Managing Director, Aviants Insight & Strategy
Networking Reception
June 8-10, 2016
Hilton Financial District
San Francisco, CA
DAY THREE | Friday, June 10, 2016
8:30am
Breakfast & Registration | Location: 4th Floor Foyer
General Sessions | Location: Columbus I & II
8:55am
Introductions from Keynote Chair Evan Borak, Head of Revenue, Ipsos Connect
9:00am
Foreseeing the Next Big Innovations and Marketplace Risks
Alec Ross, Author, The industries of the Future, NYT Best Seller
9:45am
Customer Valuation: The Time is Now!
Peter Fader, Professor of Marketing, Wharton Customer Analytics Initiative
10:30am
Networking Break | Location: 4th Floor Foyer
Track 1
Benchmarking, Innovation & Trends | Location: Columbus
III
Track Chair Tomer Chernia, Senior Manager, Growth, Segment
Track 2
Tools & Techniques | Location: Pine
Track Chair Evan Borak, Head of Revenue, Ipsos Connect
Macroeconomic Forecasting, Consensus,
and Individual Forecaster
11:00am Azhar Iqbal, Director and Econometrician, Wells Fargo
Go-to-Market Strategy Data Science Framework
Mazhar Hussain, Executive Leader, Big Data and Analytics
(Software and Services), Hewlett-Packard
Dilip Patel, Senior Manager, Sales and Marketing Data Science,
Salesforce
Unlocking the TV Future’s Market
Dan Aversano, SVP Client Insights & Innovation, Turner
11:45am Ignite
Wes Chaar, VP of Analytics, Data and Decision Sciences,
Turner
Building New Businesses with Data
Christian Heller, Manager, CRM, Porsche Cars North America
Katja Suentzenich, Senior Manager, CX & Connected Car, MHP
INC
12:30pm
Lunch | Location: Grant & Valencia, 1st fl
General Sessions | Location: Columbus I & II
1:15pm
Brand Expansions Fueled by Leading Edge Analytics
Randy Wheeler, Director, Advanced Analytics, Big Heart Pet SBA / J.M. Smucker Co.
2:00pm
Measuring the Value of Customer Service for Brands
Wayne Y. Huang, Senior Research Lead, Twitter
2:45pm
Closing Remarks
3:10pm
Close of MADs Conference
June 8-10, 2016
Hilton Financial District
San Francisco, CA
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