2016lakerratesheet

“Two roads diverged in a wood
and I took the one less traveled
by, and that has made all
the difference.”
Robert Frost
“Now more than ever before, people are yearning
for that natural and organic experience, and
The Laker allows nearly 50,000 people to get that
with every printing.”
Dan Smiley
Circulation & Distribution
With our relationship with
the NH Division
of Travel
and Tourism
Development,
our publications
are found at the
busiest rest
stops on all of
our major
highways.
dba Panoramic Publishing/The Laker
LLC
P.O. Box 119 Presents
Wolfeboro Falls, NH 03896
(603) 569-5257
From Jefferson to Jaffrey and everywhere in between in
New Hampshire, small family owned businesses choose
The Laker and her affiliated publications to reach the
right people. Why? Because they live here. They know
the lay of the land and they know our publications work.
Thirty year relationships with general store owners and
property rental companies and hundreds of similar key
distribution locations throughout the Granite State
ensure that your marketing message is getting into the
right hands.
Your Guide to What’s Happening in New Hampshire’s Lakes Region
Geography, not cost, is the number one factor when
making decisions while on vacation for tourists and
visitors. We help you reach those people who are only 5
or 10 minutes away from your location today. It’s not just
about reaching a lot of people, it’s about reaching
the right people; People with disposable income who
are near your location.
Nearly
50,000 People,
30 Times A Year,
Allows You To
Reach The Right
People In The
Right Places.
Smiley Publishing Group, LLC
Millions of Positive Impressions, One Person at a Time!
P.O Box 119, Wolfeboro Falls, NH 03896
83 Center St., Wolfeboro, New Hampshire
Phone: 603-569-5257 | Fax: 603-569-5258
www.thelaker.com | lkr@thelaker.com
S
miley Publishing Group
We selectively target the interior State
Routes to provide you with the best
opportunity to reach people off the
beaten path. People just not passing
through. Our heavier drop locations
prove to be so popular, we have to stop
back each week to refill nearly depleted
shelf space. We’re working full-time to
get your important message out.
Become more
organic with your
ad campaign
and watch your
business grow
and prosper.
2016
Media
Planner
Central NH’s #1 Tourism Marketing Tool for Over 30 Years!
2016 Deadlines & Rates: The Laker and Waterfront
FRee
PAID
#130
PERMIT
h, NH
Portsmout
R
CUSTOME
POSTAL
STD
PRSRT
STAGE
U.S. PO
• No 14
• Vo l 32
Ju ne 29
F
or over Three
decades, The
Laker has been
the premiere lifestyle
publication in New
Hampshire’s Lakes
Region. The only
publication to win
the Media Award
from the New
Hampshire Travel
Council
twice;
The Laker provides the most
effective
tool
to reach a wide
variety of significant demographics to this region.
See More
In ThIs
Is s u e
• 22-25
Attractions
40
pages 28Boating •
ge 35
ntals • pa
Boat Re
at
& 21
pages 20
Dining •
s
at prize
ge 19
to win gre
Golf • pa
-17
a chance
pages 12
•
Up
s
book for
What’
on Face
us
e
Lik
We are the preferred choice of professionals to market Boating,
Real Estate, Dining, Entertainment and Attractions to Tourists, 2nd
Home Owners and Affluent Retirees. Our broad reach and cultivated
relationships with hotels, motels and rental agencies ensure your
message is getting into the hands of the right people, in the right places
at the right time, allowing you to reach those people in the Lakes Region
each year with the greatest amounts of disposable income.
Our seasonally adjusted format of Weekly in the Summer and Monthly
in the Winter means you’re only buying 30 issues a year. That’s 22
issues less than most weekly papers. Reaching upwards of 50,000
people each time The Laker goes to press, your annual contract allows
you to reach roughly 1.5 Million people annually for under $1800. Your
message, designed, printed and distributed to roughly eight people for
a penny.
It’s no wonder that more and more businesses are choosing The Laker
family of publications to effectively market themselves each year.
Special Summer Sections
GOLFING
...IN AND AROUND THE LAKES REGION
$55 per issue
Town Pages
$40 per issue
Boat Rentals
$50 per issue
Minimum 13 Week
Commitment Between
Memorial Day & Labor Day
RATES
Ad Size
Size 9 (Full Page)
10.25”w x 15.5”h
Size 8 (1/2 Page)
H: 10.25”w x 7.5”h
V: 5”w x 15.5”h
Size 7 (1/3 Page)
H: 10.25”w x 5.75”h
V: 5”w x 11.5”h
Size 6 (1/4 Page)
H: 10.25”w x 3.75”h
V: 5”w x 7.5”h
Size 5 ( 1/6 Page)
5”w x 5.75”h
Size 4 ( 1/8 Page)
5”w x 3.75”h
Size 3 (1/12 Page)
5”w x 2.75”h
Size 2 (1/16 Page)
5”w x 1.75”h
Open
Save 10%
Save 20%
10 Week
20 Week
Save 35%
(like getting
11 weeks free)
30 Week
COLOR
$750
$ 675
$600
$488
Add 20%
450
405
360
293
Add 20%
350
315
280
228
Add 20%
250
225
200
163
Add 20%
180
162
144
117
Add 20%
140
126
112
91
Add 20%
110
99
88
72
Add 20%
90
81
72
59
N/A
All rates rounded to the nearest whole dollar.
Publication Date
Deadline
January 4..................................................12/29
February 1..................................................1/26
March 1......................................................2/23
April 4........................................................3/29
May 2 (Mother’s Day Issue)....................... 4/26
May 9.........................................................5/03
May 16.......................................................5/10
May 23 (Memorial Day Issue).....................5/17
May 30 (Memorial Day Issue).....................5/24
June 6 (Bike Week June 11-19)..................5/31
June 13 (Bike Week June 11-19)................6/07
June 20.......................................................6/14
June 27.......................................................6/21
July 4.........................................................6/28
July 11.......................................................7/05
July 18.......................................................7/12
July 25.......................................................7/19
August 1.....................................................7/26
August 8.....................................................8/02
August 15...................................................8/09
August 22...................................................8/16
August 29 (Labor Day Issue)......................8/23
September 5 (Labor Day Issue)...................8/30
September 12..............................................9/06
September 19..............................................9/13
September 26 .............................................9/20
October 3 (Columbus Day Issue)..............9/227
October 10 (Columbus Day Issue)............10/04
October 31...............................................10/25
December 5..............................................11/29
Vol. 24
August 27, 2007
No. 13
Exquisite HomeDate
in New Hampshire’sDeadline
Lakes Region
Publication
May 23 (Memorial Day Issue).....................5/16
May 30 (Memorial Day Issue).....................5/23
June 6.........................................................5/31
June 13 (Bike Week June 13-21)................6/06
June 15 (Bike Week June 13-21)................6/08
June 20.......................................................6/13
June 27 (Fourth of July Issue)....................6/21
July 4.........................................................6/28
July 11.......................................................7/05
July 18.......................................................7/11
July 25.......................................................7/19
August 1.....................................................7/25
August 8.....................................................8/01
August 15...................................................8/08
August 22...................................................8/15
August 29 (Labor Day Issue)......................8/22
September 5 (Labor Day Issue)...................8/30
(603) 425-2300
Built By:
Innovative Realty
(800)
350-4442
NEW HOMES
September 12.
.............................................9/05
LONDONDERRY, NH
www.InnovativeRealty.com
September 19..............................................9/12
September 26 .............................................9/19
October 3 ..................................................9/26
Weekly
You
Monthly
g in
ppenin
at’s Ha
to Wh
r Guide
Crestwood Estates, located just off Parade Road in Meredith, is a familyfriendly community that is being built in a multi-cul-de-sac neighborhood
layout. The seven different cul-de-sacs give the feeling of seven separate
and distinct neighborhoods within this 59 lot master-planned community.
Weekly
5
201
June 29,
August
T
If you are looking for an Energy Star home in a quiet Lakes Region setting,
stop by our fully furnished model home any Wednesday through Sunday
from 11:00 am until 5:00 pm. You will always find a knowledgeable person
on-site to answer all your questions.
• Waterfront ad sizes, Size 6 and up
entitles advertiser to a Waterfront
cover feature.
Twenty Waterfront Sections per
year Memorial Day (5/23) issue
through October 3 issue.
10, 2015
Magnificen
he top real estate experts
and professionals in the Lakes
Region use Waterfront & Other Fine
Properties for more
than just showcasing the beautiful
lake and mountain homes they
list. They understand the importance of Top of
Mind Awareness (TOMA)
and no other
product provides that like
Waterfront does.
t Bald Pea
k Estate
“Castle in
The Cloud
Thomas
s” Built in
Gu
middle of stave Plant, this est 1920 for
The Bald
ate sits in
Pe
acres and
the
is surrou ak Colony Club
on 2.3
nded by
Course loo
the Balk
king back
Peak Go
middle of
at the Ca
lf
the magn
stle sitting
ific
Grand, gra
in
cious, pri ent Ossipee Moun the
Beautifu
lly landsc vate and totally up tains!
aped with
da
mature tre ted!
gardens.
es and
Th
secluded ere is also a wond
gu
erf
the 600 fee est cottage. Enjoy ul
t of sandy
western
orientation beach with
docking.
plu
A true gem s protected
the Lakes
in the he
Region!
art of
Moulton
borough
Call Jane
Mooney $2,395,000
– 603-986
-2594
A Uniqu
e Lake W
innipesaukee
Gorgeou
s Smith Po
int
includes
a 3-4 bedro on Lake Winn
ipesaukee
been the
om main
ow
house tha
cottage an ner’s seasonal qu
t has
arters, a
d guest cot
lak
cottages
each have tage. The 2-bedroo eside
a fireplace
summer
m
rental un
its for ma and have been
property
ny years.
is
This
views an on 1.62 acres with
d 114’ of
desirable fabulous sunset
large bre
water
akw
needs som ater dock. The ma frontage with
e restorati
in reside
nce
bring yo
ve work
ur ideas
for this int so
property
eresti
wh
lot across ich includes a sec ng
ond
the street
….this mi
be the fam
gh
ily
looking for compound you t
are
!
Call Ca
Offering
Alton - $9
99
,000
rol Bush
– 603-387
Visit Max
-4733
to see al fieldRealEstat
e.com
l our curr
ent listin
15 Railr
oa
d
Junction
Ave., Wolf
gs
Ro
ebor
utes 25 &
25B, Cent o • 603-569-3128
108 Main
er Harb
or
St., Alto
n • 603-87 • 603-253-9360
5-3128
Building name recognition with people who might only be in the
region for a couple weeks each year can be a difficult task, but the
built-in annual discounts allow you to reach the right audience with
large-format, attention grabbing ads for about the same cost of printing a business card.
The ability to reach 20+ Lakes Region visitors for less than the cost
of a postage stamp means value to you. It enables you to obtain those
precious lakeside listing appointments which reflects highly on you.
Ask homeowners with property on the lake if they read The Laker?
You know they do.
Should your waterfront marketing needs reach beyond New Hampshire, ask about our affiliated publications in the following Maine
Lake Regions; Sebago, Rangeley, Belgrade, Winthrop and Moosehead.
Select from one of our home-styles including Colonials and Ranches,
homes with a Master Suite on the first floor. You may also bring us your
own plans and we will give you a quote to build that home.
This stately four-bedroom Energy Star Colonial (shown above) has it
all! Open & spacious, the first floor includes a full bath, Laundry Room,
Kitchen with “stone” countertops, Breakfast area, formal Living Room
with Cathedral Ceilings and Gas Fireplace, a formal Dining Room and a
separate Family Room. The second floor features four bedrooms including a
Master Bedroom with a private Master Bath and a full walk-in closet. This
exquisite home also features a finished walk-out basement and a premium
landscape package and is being offered at $425,900.
Monthly
Page 1
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Com Courtesy
• 1
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Lak
2015
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Complimentary
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Dining Out in the Lakes Region
• co
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Hist
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Smal Beauty
Hom
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En
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Time ergy Aud al page
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Hom
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2015
Ask About Magazine Discounts with
Your 30 Week Laker Commitment
•1
men
tary