Advertising - Navarre Press

Weekly Newspaper of the Year By Florida Press Association
Why you should
advertise in
NAVARRE PRESS
W E E K LY N E W S
INFORMATION
WE DELIVER CUSTOMERS TO YOU
THE NAVARRE MARKET: We have it -You need it.
No one beats our Navarre roots and reach.
We have so many NUMBERS, NAVARRE PRESS reaches 80% of population with online
it will make your head spin!
and print. Circulation: 12,000 Readership: 34,000
But let’s cut to the
CHASE and give you
what you really want:
CUSTOMERS.
30 outlets for single copy sales... As far east as
Hurlburt Field, as far west as Gulf Breeze proper
and Pensacola Beach, and as far north as Milton.
Median Home Cost
Pensacola
$100,400
Navarre
$184,600
Fort Walton Beach
$128,900
Income:
$35,000 and above
Fastest growing area in Northwest Florida
Population from 2000 to 2014 increased in Navarre 50% while Pensacola
decreased by 6.75%, Gulf Breeze increased by 3%, Midway increased by
35% and Fort Walton Beach had zero growth.
Pensacola
6.75%
35%
Gulf Breeze Midway
3%
Bedroom community for Eglin, Hurlburt, Whiting, and
Pensacola NAS, as well as defense related companies.
Navarre
Fort Walton
Beach
0%
Navarre’s Population
Population of 42,300 in 15,902
households or mailing addresses.
Navarre Beach
No. 25 in U.S.
Navarre: 74.7% Fort Walton Beach: 60.28% Pensacola 56.79%
Where does Navarre income come from?
50%
in
TripAdvisor
Travelers Choice Awards
Navarre Beach in
top five for FLA
Navarre Beach was one of five
beaches listed as “Florida’s
Top White Sand Beaches” in
Conde’ Nast Traveler.
We use our Website and Social Media such as Facebook, Twitter to promote our stories and our advertisers.
Navarre Press is a hybrid of Print and Online.
Benefits of our Community Newspapers
• Hits a target market
• Community papers add extra impact
• More cost effective media
• Well read by people in the community
• People spend time with their community papers
• Buying in a weekly is not duplication...it’s frequency
Sources: Sources of data and other content original research and analysis by Sperling’s BestPlaces / Fast Forward, Inc., U.S. Postal Service, U.S.Census Bureau, American Community Survey, Current Population Survey, Consumer Price Index, Consumer Expenditure Survey, Medicare
and the U.S. Department of Health and Human Services, Department of Energy, Freddie Mac -Conventional Home Price, Mortgage Index, Office of Housing Economic Oversight, National Association of Realtors, National Association of Home Builders, State Association of Realtors.
Page 1
About NAVARRE PRESS
We’re one of the best weekly newspapers in Florida...and we can back that up.
“If all newspapers looked like this one, there
would be no more talk of newspapers dying.”
–Florida Press Association Better Weekly Newspaper Judge
Overall
Graphic
Design
General
Excellence
Front
Page
Make-up
Investigative
Reporting
Best
Obituary
Sports
Picture
Photo
Series
Sports
Section
■ Independently owned and operated since May 2000.
■ Independent judges from other states named Navarre Press the Best Weekly Newspaper in
the State of Florida for 2011 and 2012 in one of three circulation categories.
■ Winner of more than 200 awards during its 13-year existence for reporting,
design and effective ad design.
■ Featured in Florida Trend Magazine, January 2012.
■ Publisher has served on the board of the Florida Press Association for seven years
and was its Chairman of the Board in 2010-11.
Quote from Dean Ridings:
Dean Ridings, President/CEO of the Florida Press Association (FPA), lauded Publisher
Sandi Kemp for her innovative approach to the journalism business, remarking on her
ability to remain ahead of the industry during her 2010-2011 term as Chairman of the
Florida Press Association board.
“I believe Sandi will be able to lead the organization and give us good input, particularly in
light of the changes the industry is going through,”Ridings said.“I expect that she will be able
to help us continue to improve how we relate with our newspaper and provide services.”
Ridings highlighted Kemp’s business model of pay-per news, where readers are asked
to pay for news read at Navarre Press’website, www.navarrepress.com.
“She recognized the value of the newspaper and has been employing techniques to leverage that and many
newspapers are starting that,”Ridings said.“They are starting to wake up, because (free news) is not necessarily
the best way anymore. I think Sandi is a step ahead of where the industry is going when it comes to leveraging
the online content.”
Quote from Jim Baltzelle:
■ Florida Press Association Awards
to-date: 109 editorial, 123 advertising
■ Community involvement: Navarre
Relay for Life, FunFest, Caring and Sharing,
Juana’s Regatta, Rotary Club, YMCA, NYSA,
Christmas in the Park, Navarre Beach Mardis
Gras Parade, and many, many more.
“Sandi Kemp is a dynamic publisher and a strong leader in the news industry,”said Jim
Baltzelle, chief of the Florida AP bureau based in Miami, and a member of the FPA board
of directors.“She will bring broad vision and smart business sense to the Florida Press
Association, as well as a deep appreciation of the value of local news.”
“There are some caring,
creative people producing
■ Members of:
this newspaper. This is the
Fort Walton Beach Chamber of Commerce
kind of work we need to
Gulf Breeze Chamber of Commerce
Navarre Beach Area Chamber of Commerce see more of – bravo!”
Pensacola Beach Chamber of Commerce
Santa Rosa County Chamber of Commerce
“I love reading the Navarre
Press. The stories and their
presentation to the readers
is excellent. The lively
–Florida Press Association Better layout and the outstanding
use of photographs makes
Weekly Newspaper Judge
this newspaper exciting!”
–Florida Press Association
Better Weekly Newspaper Judge
“This newspaper serves up great
graphics, spectacular photos
(great photos deserve
to be showcased in an
appropriate size and this paper
does that), nice typography,
drop quotes; inside pages are
thoughtfully produced; section
covers are high impact –
super sports package.”
–Florida Press Association Better
Weekly Newspaper Judge
Florida’s Best Weekly Newspaper
by Florida Press Association
Sandi Kemp,
Publisher
Navarre Press
Pat Dorsey, Publisher
Tallahassee Democrat - now
at Sarasota Herald Tribune
Page 2
Navarre Press multimedia 2015
• Easier multimedia ad placement with
a single marketing investment
• Expanded reach of your message to a
new, desirable audience
• Enhanced frequency of your message by
thousands of impressions
• Increased search engine
optimization on the world’s most powerful
search engines, like Google, Yahoo and Bing!
Newspaper online readers are wired
91 percent recently shopped online
89 percent recently bought online
71 percent are online daily at work
70 percent frequently bank online
64 percent recently checked classifieds online
68 percent have home broadband
Source: MORI research Power Users Study in partnership with NAA
Newspaper print and online is a powerful combination
• The Navarre Press reaches more than 34,000 readers per month.
• navarrepress.com reaches more than 65,000 visits each month.
NAVARRE
navarresports
navarrepress
navarrepress
PRESS
Navarre area market saturation
navarrepress.com audience
is worth talking to
25,000 - 35,000 monthly unique visitors on average
65,000 visits per month on average
If you really want to know about hits we’re usually around
3 million. But we don’t like using that number because
website hits should never be used to report traffic.
navarrepress.com readership is young, affluent and growing!
Northwest Florida Daily News:
Average Weekday Paper Sales: 1,919 including its online paper. 16.9% Market Saturation*
Pensacola News Journal:
Average Weekday Paper Sales: 1,165
12.4 % Market Saturation**
Navarre Press:
Average Weekday Paper Sales
including online paid subscriptions: 12,000.
81% Market Saturation
NWF
Daily
News
*Source: Audit Bureau of Circulation
**Source: Audit Bureau of Circulation
16.9%
Navarre Press
81%
Pensacola
News
Journal
12.4%
What our subscribers are saying...
“I find no better resource through which to stay abreast of my hometown happenings than Navarre Press.
I look forward each Thursday afternoon to picking up the mail. I relax in my office and thoroughly browse each section
of the paper. It covers it all - from community issues, our schools, churches, military, senior citizens, to sports and more.
I simply can't imagine anyone with ties to Navarre not reading the Navarre Press.”
–Chris Beam, Navarre
“Great paper! Thanks for your outstanding
“I love Navarre Press!! I have learned about opportunities
and events that I didn’t glean from anywhere else. Thanks!”
– Deanna Smotherman, Navarre
coverage of Navarre!”
– Michele Tucker, Navarre
“Thanks for a super paper!”
– Chris Hogan
“We really enjoy your newsy newspaper. It is first rate!”
–Carolyn & Francis Dailey
“Thank you for a great paper!”
– Heather Miller
“Well done! Love the paper!”
– Kathleen S. Ottley, Gulf Breeze
“Your paper is the best in all the
surrounding areas. It’s great!”
– C.C. Smith, Gulf Breeze
“Congratulations on all your awards. I enjoy reading Sandi’s editorial.”
– James Higginbotham, Albuquerque, N.M.
“Keep up the good work!”
– Charles Dietrich, Navarre
“We are lucky to have such a
good local newspaper.”
– Giselle Alvarez
We have online and print
subscribers all over the world.
Page 3
Navarre Press Print Rates
Full page - 6 cols x 20”
Page size:
11” x 21”
column width: 1.55” wide
preferred resolution: 300 dpi
Ad size
examples
Service Market
2.667” x 1”
2 cols x 3”
quarter page
vertical
3 cols x 10”
2 cols x 2”
Business
Billboard
2.3” x 1.87”
Readership:
34,000 weekly
Distribution:
Available via subscription and news racks in the Navarre Beach area, including shopping plazas and other high traffic locations in the surrounding area, (Hurlburt Field, Pensacola Beach, Gulf Breeze and Milton).
Deadlines:
For inclusion in any edition, stories and ad reservations are due at close
of business Friday prior to next Thursday publication. Press releases are
considered on a space available basis subject to editor approval.
Payment:
All open rate advertising (display or classified) is due in full the Monday
prior to publication. Other rates are paid in monthly installments the
month of publication. Check, cash and credit cards accepted.
2 cols x 4”
Display ads:
Ads are priced based on size and duration. $15 Per Column Inch (PCI) applies for a 1x ad placement. Discounted rates apply with long-term commitments. The following sample formula is used to arrive at ad rates:
Ad Height x Number of Columns x Rate = Cost
Example: Ad is (3" tall) x (3) columns across x ($10) =$90
3 cols x 5”
Inserts:
1 page preprinted inserts $59/thousand
2-8 pages $75/thousand
half page
6 cols x 10”
Classified ads:
Classifieds listings/ads are priced as follows (Classifieds must be prepaid):
• $10 per week for a 20 word description, add $1 per additional word
• $25 for listings with picture or logo included in a box.
• Sell any household item or your automobile on the Classifieds page for
$20 for four weeks or until you sell it. (20 words or less)
quarter page
horizontal
6 cols x 5”
Full color:
• Add $50 to the ad rate (up to 8 column inches)
• Add $7 per column inch to the ad rate for any ad over 8 column inches
(no > $250).
Business billboard
Sign a 12 week or 52 week agreement purchasing an approximately 2.3 x 1.87 inch ad for $50 a week and receive a free
feature story with photos, valued at $1,100.
Discount options & special features
Neighborhood favorites
For the consistent advertiser
Geared toward restaurants. Sign a 12, 26 or 52 week agreement for either a 3.22 x 2 inch ad, a 3.22 x 4 inch ad or 4.89 x 5 ad
and receive a feature story with photos on your restaurant.
Service market
Be placed under a service directory heading in an ad-style listing with a service icon or picture.
• $10/week (with 12-week agreement)
If you advertise with the Navarre Press for.....
1 week at a time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15 PCI
2-3 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$12 PCI
4-12 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10 PCI
13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9 PCI
26 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 PCI
52 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6 PCI
Prices have not changed since 2000, and once you are in on any
special your price never goes up. *As long as there are no breaks in your contract.
Contact our marketing specialist at 939-8040 for other programs or a custom plan.
What our advertisers
are saying...
We started advertising with HTBS News back in March of
this year. I thought it would be a good fit because Holley
by the Sea is close to our studio. I have been more than
pleased with the results. The design team does a wonderful
job – our ads look beautiful each month! Most important
of all are the results that I'm seeing from my ads in HBTS
News! I can attribute 25% of the calls I get each month to
my ads. And that pretty much just says it all. Thank you
Dani, Gail and team for helping Broadway Lights Dance
Center grow. We I appreciate you!!
–Debbie Stewart, Owner Broadway Lights Dance Center
Working with The Navarre Press has been a truly wonderful experience, especially working with our sales rep,
Dani. She is such a pleasure to work with and is always
friendly and professional. Although we have only been advertising in The Navarre Press for a few months, we have
received over 100 calls from this campaign. The Navarre
Press is great resource for the local area and the people of
Navarre appreciate that they have an accurate and entertaining source on which they can depend.
–Jenna Barker
Marketing Director One Hour Air Conditioning & Heating
The ad we purchased in Holley By the Sea News has
been a contributing factor to the increase we have had in
our daily customer counts this year. Our customer count is
up an average of 12%, compared to last year. You would
not believe how many people didn't realize what we have
to offer. We are 100% satisfied with the service we have
received from the Navarre Press.
–Thank you, Barry Gossman
Consolidated Ace Hardware Navarre Store Manager
“We have been advertisers in Navarre Press for
quite some time because we feel it is a great place to
connect with the Navarre customer base.”
– Mike Tarbuck, Diamond Works
Page 4
We chose to advertise with the Navarre Press and they
recently did a feature story on our store for the Business
Billboard. From the day they featured us and even now,
people still come in and mention the article. It really more
than doubled our local business! Navarre Press has been
an asset to us for advertising, and at this point I wish I had
forgone all the other advertising and only advertised with
them and in their sources. It has, by far, been the best
money spent advertising wise. The sales representative has
become a friend to the store and we love seeing her come
into our store! She is always pleasant and helpful, and
very knowledgeable about every aspect of advertising in
this small town environment. If you haven’t advertised
with Navarre Press yet, I highly recommend you doing so.
You will see an immediate upswing in your business!
“Each week, our sales insert
comes out in other newspapers
on Wednesdays, but the
noticeable increase in sales
volume happens on Thursdays,
when the Navarre Press is in the
newsstands and in subscribers’
mailboxes. I believe this
increase is due to the
Navarre Press.”
Thanks!
Tomell Johnson
Store Manager
Publix Navarre
–Lisa Gambill & Magda Morton
Southern Specialty Market
Since advertising with Navarre Press, I have seen
an increase in sales. The featured article about
The Twisted Gypsy helped me to get the exposure
needed for a new business in the area. The staff
at Navarre Press has been great! Thank you
Navarre Press!
–Rhonda Smith, Twisted Gypsy
Navarre Press has always been exceptional to work
with. The quality of their paper and friendliness of
their staff make advertising with them a delightful experience. We have advertised with Navarre Press for
several years and have never been disappointed with
the quality of the ads or their ability to capture our stories. With all of the different media outlets that our
business can advertise with in our community, we always continue to advertise in Navarre Press.
Tiffany Rollins, The Blake
3 Columns x 8’’ ad
29
u
Navarre Press’ marketing is not just
Navarre. We love Navarre, but it
does not provide for all our needs...
not yet anyway. Pace
NAS
Whiting
Field
87
Seventh
Special
Forces
Duke
Field
85
285
281
90
u
110
i
(
Saufley
Field
87
10
i
Pensacola
98
u
10
i
(
i
10
10
i
90
u
Milton
29
u
90
u
281
NAS
Sherman
Field
98
u
u
98
Gulf Breeze
*
87
NAVARRE
Navarre
Beach
*
Eglin
Hurlburt
Fort Walton
Field
Beach
85
98
u
\
AFB
293
Destin
Pensacola
Beach
98
u
Area of NW Florida enlarged above
Our residents are a great audience of readers who are searching
for stores, restaurants and entertainment.
Navarre Press is the
most cost-effective
way to reach the largest
Our 42,000 readers and residents must buy cars somewhere else, amount of people in
must buy clothes somewhere else, shoes - you guessed it - somewhere Navarre. Call today to
else. However, the best part is that Navarre residents can go East, find out how to get your
West or North. Therefore, our market area is Pensacola, Fort Walton ad in the Navarre Press,
Beach, Destin, Milton and, of course, Navarre. Our paper is
and begin reaching
thriving, with devoted readers and advertisers who believe that
customers in Navarre
we made a difference in their bottom line.
and surrounding areas.
NAVARRE PRESS
Reach the Navarre Market = Increase Your Bottom line
939-8040 • navarrepress.com
Half Page Ad 6 Columns x 9.912”
Young Adults Using Traditional Media Feel Most Informed
Published: February 25th, 2015
Univeristy of Florida School of Journalism
Digital sites continue to be the primary source of
news for young adults, but users of online-only news
sites don’t feel as informed as those using sites affiliated
with traditional media.
More than half of young adults who prefer traditional
news sites said they were“very informed,”a rating chosen by only four out of every 10 who prefer online-only
news sites.Yet online-only news is the primary source
of news for nearly 35 percent, compared to 22 percent
for traditional news sites.
These results come from an online survey conducted
among readers and followers of Elite Daily, a major
destination site for Millennials, and analyzed by the
Millennial Research Core (MRC), the research arm
ofThe Agency (a unit of the University of Florida College of Journalism and Communications), in partnership with Elite Daily. The results are not generalizable
to all young adults, but do provide insights on news
preferences of a segment of that generation. The analysis here focuses on 18 to 24 year olds.
Primary News source
Online-only news sites
Web site of traditional news media
Facebook links
Twitter links
Broadcast TV
Print newspaper
Other Social
Cable all-news
Search
Other
Percent
34.5
21.8
14.0
9.9
4.5
3.1
3.1
2.3
1.0
5.7
The small group that cited print newspapers as their
primary news source felt most informed (67 percent).
About 56 percent of those whose primary news sources
are traditional media Web sites felt very informed followed by online-only (40 percent), search (33 percent),
links from Twitter (32.5 percent), broadcast TV (32 percent), all-news cable channels (29 percent), links from
Facebook (24 percent) and other social networks (15
percent). About 35 percent of those who cited“other”
sources felt very informed.
Primary News source
Percent Informed
Very
Somewhat
Print newspaper
66.7
33.3
Web site of traditional news media 56.2
43.8
Online-only news sites
39.9
60.1
Search
33.3
66.7
Twitter links
32.5
67.5
Broadcast TV
31.6
68.4
Cable all-news
28.6
71.4
Facebook links
23.7
76.3
Other social
15.4
84.6
Other
35.7
64.3
“Even though the overwhelming majority of young
adults are turning to digital sources for news, there is
still a perception by some that they are better informed
through traditional media,”said Diane McFarlin, dean
of the UF College of Journalism and Communications.
“Still, legacy media – including newspapers, broadcast
TV and cable news – face significant challenges in
attracting this demographic. We will continue to
explore the‘why’behind these and other findings as
part of the Millennial Research Core’s focus on this
audience segment.”
The survey also asked which social issue is most
important. For 18 to 24-year-old men, protection of the
environment was most important and for women, by
far, equal rights/equal pay was the most important
issue.
Important Issues
Protection of Environment
Equal Rights/Equal Pay
Poverty
Access to Healthcare
Marijuana Legalization
Immigration
World Hunger
Other
Percent
Men
24.8
13.6
12.8
10.4
7.2
6.4
2.4
22.4
Women
13.6
31.1
12.3
13.6
4.6
1.7
11.9
11.3
Overall, 70 percent of survey respondents were
female. Still, on equal rights, of those who thought that
was the most important issue, nearly 85 percent were
women. For world hunger, 92 percent were women.
Men felt more strongly than women about only one
issue: immigration. For those who thought immigration was the most important, 62 percent were men.
The survey was conducted between October 14 -19,
2014 among a random sample of subscribers to Elite
Daily newsletters and five Facebook groups who were
identified as Elite Daily readers through Facebook polls.
About 1,300 young adults aged 16 and over responded.
The survey also included questions about finances,
brand affiliation, media impact on purchase decisions,
shopping behavior and more. A summary of the full
study is available here.
The analysis was conducted by College of Journalism
and Communications doctoral student Krystin Anderson. For more information, contact Randy Bennett.
Overall, 38 percent of respondents felt very informed
vs. 59 percent who said they were somewhat informed.
A small percent responded that they were not interested in current events or civic issues.
Newspapers' digital audience at record high, mobile-only readers soar
by Erik Sass
March 5, 2015
Newspapers continue to
make big strides online,
with the combined digital
audience for U.S. newspapers reaching a record 173
million in January 2015,
according to comScore data
cited by the Newspaper
Association of America. That
figure is the highest ever,
up 19% from 146 million
in January 2014, and 4.8%
from 165 million in December 2014.
The latest figure represents 82% of the total U.S.
adult online population in
January 2015. Furthermore,
newspapers’ digital content
reached 91% of U.S. adult
women ages 25-34, and the
same proportion of U.S.
adult men ages 35-44.
The comScore data
revealed a big increase in
the proportion of Americans who consume digital
newspaper content exclusively on mobile devices,
like smartphones and
tablets, rather than desktops and laptops. The number of mobile-only consumers jumped 73% from
39.3 million adult unique
visitors in January 2014 to
over 68 million in January
2015, representing a proportional increase from 27%
to 39% of the total newspaper digital audience.
By contrast, just 32% of
the newspaper digital audience only used desktops
or laptops to access newspaper content in January
2015, down from 41% in
January 2014. Meanwhile,
28% used devices from
both categories in January
2015, down from 32% a
year before.
Within the mobile-only
group, the fastest growth
in proportional terms came
among young women ages
18-24, as this subset soared
155% from 3.2 million to
8.2 million over this period. Not far behind were
men ages 34-44, with the
number of mobile users in
this demo up 122%.
Page 5
Why Newspapers?
Best and brightest invest in print
Amazon founder Bezos buys Washington Post
By RYAN NAKASHIMA | Associated Press – Mon, Aug 5, 2013 – adapted to fit page
LOS ANGELES (AP) —
Jeff Bezos, the Amazon.com
founder who helped bring
books into the digital age, is
going after another pillar of
"old media": The Washington Post.
Bezos, 49, struck a deal
announced Monday to buy
the venerable broadsheet and
other newspapers for $250
million. The surprise news
was a startling demonstration of how the Internet has
created winners and losers
and transformed the media
landscape.
Bezos pioneered online
shopping, first by selling books
out of his Seattle garage in
1995, then by selling just about
everything else. In doing so,
he has amassed a net worth
of $25 billion, based on the
most recent estimates by
Forbes magazine.
The newspaper, celebrated a generation ago for breaking the Watergate scandal,
has been forced in recent years
to scale back its ambitions,
cut its newsroom staff repeatedly and close several bureaus.
Bezos is buying the newspaper as an individual. Amazon.com Inc. is not involved.
Bezos said to Post employees in a letter distributed to
the media that he'd be keeping his "day job" asAmazon
CEO and a life in "the other
Washington" where Amazon's headquarters in Seat-
tle are based.
But he made clear there
would be changes, if unforeseen ones, coming.
"The Internet is transforming almost every ele-
ment of the news business:
shortening news cycles, eroding long-reliable revenue
sources, and enabling new
kinds of competition, some
of which bear little or
no news-gathering
costs," Bezos wrote.
"There is no map, and
charting a path ahead
will not be easy. We will
need to invent, which
means we will need
to experiment."
Washington Post
Co. chairman and
CEO Donald Graham called Bezos a
"uniquely good new
owner." He said the
decision was made
after years of newspaper industry challenges. The company, which owns
the Kaplan college
and test preparation business along
with six TV stations, will change
its name but didn't say what the
new name will
be.
Bezos said in
a statement that
he understands
the Post's "critical
role" in Washington and said its values won't change.
"The paper's
duty will remain
to its readers and
not to the private
interests of its
owners," Bezos said in his
letter to Post employees.
He said he would follow
in the footsteps of longtime
publisher Katharine Graham,
who died in 2001, in pursuing the truth and following
important stories, "no matter the cost."
"While I hope no one ever
threatens to put one of my
body parts through a wringer,
if they do, thanks to Mrs. Graham's example, I'll be ready,"
he wrote.
Katharine Weymouth, the
newspaper's publisher and
CEO and a member of the
Graham family that has
owned the newspaper since
1933, will remain in her post.
She has asked other senior
managers to stay on as well.
"Mr. Bezos knows as well
as anyone the opportunities
that come with revolutionary technology when we
understand how to make the
most
of it," she said in a letter to
readers. "Under his ownership and with his management savvy, we will be able
to accelerate the pace and
quality of innovation."
The news surprised industry observers and even the
newspaper's employees.
"I think we're all still in
shock," said Robert McCartney, one of the newspaper's
Metro columnists and a 31year veteran. "Everybody's
standing around the newsroom talking about it. ... I don't
think much work's getting
done."
The email hit staffers'
inboxes at 4:17 p.m. Eastern
time. It summoned them to
a meeting 13 minutes later.
Graham spoke at the staff
meeting of how he has
known Bezos for more than
a decade, and described him
as a decent and patient man,
said McCartney.
Graham told the staff he
is convinced Bezos is committed to quality journalism
and has no political agenda.
There was a long standing
ovation from the staff after
Graham and Weymouth's
remarks.
"Hard to imagine the Post
without the Grahams," wrote
East Asia Correspondent
Chico Harlan in a tweet. "Don
emailed his writers, knew
their names."
Writer Gene Weingarten
tweeted, "If Don Graham
says this was the right thing
to do, I trust him."
Carl Bernstein, who helped
crack the Watergate scandal
as a reporter at the Post in the
early 1970s, expressed hope
on Monday: "Jeff Bezos seems
to me exactly the kind of
inventive and innovative
choice needed to bring
about a recommitment
to great journalism," he
said in a statement.
Alan Mutter, a media
consultant and former
newspaper editor, said this
deal marks the first time a
newspaper has been bought
by a "digital native," not
someone entrenched in the
print medium.
"Here's a guy who's
going to re-envision the
newspaper from top to bottom and we'll see what we
get," Mutter said.
The soon-to-be-renamed
Washington Post company
will retain Slate magazine,
TheRoot.com and Foreign
Policy magazine, as well as
the Post's headquarters building in downtown Washington.
Benchmark Co. analyst Ed
Atorino said the sales of the
Boston Globe and Washington Post demonstrate that
some savvy business leaders
still see hope for newspapers.
"Apparently there are people in this country who think
these newspapers are worth
saving and hope that advertising will eventually stabilize
and they can begin to make
money again," Atorino said.
"If the advertising doesn't
come back, then game over."
Associated Press writers Brett
Zongker, Marcy Gordon and Jessica Gresko in Washington,
Michael Liedtke in San Francisco and Barbara Ortutay in New
York contributed to this report.
Warren Buffett's Berkshire Hathaway Buys
63 Newspapers From Media General
AP Posted: 05/17/2012 8:41 am
Updated: 05/17/2012 1:53 pm
NEWYORK (AP) — Billionaire Warren Buffett's
company is making another foray into newspapers,
agreeing to buy 63 newspapers from Media General Inc. for $142 million.
Berkshire Hathaway Inc.
is also extending a loan to
Media General and taking a 19.9 percent stake in
the company, which will
still own 18 TV stations.
Media General also owns
some websites, such as
coupon provider DealTaker.com.
Media General on
Thursday said the deal
(AP Photo/Cliff Owen)
includes all of its newsWarren Buffett, chairman and CEO, Berkshire Hathaway, Inc., speaks during the Economic Club of
papers except the Tampa Washington's 25th anniversary celebration dinner in Washington, Tuesday, June 5, 2012.
Tribune of Florida and
smaller newspapers in that
Berkshire Hathaway is nal in North Carolina and owned the Buffalo News
market. It's in talks to sell buying the Richmond the Morning News of Flo- of New York for decades
those newspapers to oth- Times-Dispatch inVirginia, rence, S.C., among others. and bought its hometown
er buyers.
Berkshire Hathaway has paper, the Omaha Worldthe Winston-Salem Jour-
Page 6
Herald, in December. The
company is also the largest
shareholder of Washington Post Co., with a 23 percent stake.
Buffett has defended
newspapers, saying that
they will have a decent
future if they continue
delivering information that
can't be found elsewhere.
They also need to stop
offering news free online,
he has said.
“In towns and cities
where there is a strong
sense of community, there
is no more important institution than the local
paper,” Buffett said in a
statement Thursday. "The
many locales served by the
newspapers we are acquiring fall firmly in this mold
and we are delighted they
have found a permanent
home with Berkshire
Hathaway."
Berkshire is also lending
$445 million to Media General, which it will use to pay
off debt. In return, Berkshire is getting the 19.9 percent stake in Media General and a seat on the board.
Shares of Media General, which is based in
Richmond, Va., jumped
$1.29, or 41 percent, to
$4.43 in late morning trading. The stock has ranged
from $1.14 to $6.84 over
the past year. Berkshire's
Class B shares added 13
cents to $80.72.
Berkshire paid $150 million cash and assumed $50
million in debt when it
acquired the World-Herald Co. from its employees, retirees and a charitable foundation.
Shoppers turn to print before they buy
J.C. Penney is resurrecting its catalog
Published: Jan 19, 2015
By: SUZANNE KAPNER
A half-decade after killing off its hefty catalog to
focus on the Web, J.C. Penney Co. is bringing it
back, armed with data showing that many of its
online sales came from shoppers inspired by what
they saw in print.
The new, 120-page book will feature items from
Penney's home department and will be sent to
select customers in March, the first time the struggling department store chain has sent out a catalog since 2010.
The move highlights an oddity of the digital
age. While shoppers are increasingly buying
everything from shoes to sofas to cars over the
Internet, they still like browsing through the
decidedly low-tech artifacts of page and ink.
Catalog mailings are down considerably from
2007, when they peaked at 19.6 billion, according
to the Direct Marketing Association. But in a sign
the decline may have bottomed out, mailings
grew in 2013 for the first time in six years to 11.9
billion.
The call to bring back the catalog was made by
Chief Executive Myron "Mike" Ullman, who is
trying to return the retailer to health after a disastrous overhaul under former Apple Inc. executive
Ron Johnson.
It also was Mr. Ullman who decided during his
first turn as Penney's chief to stop publishing it. In an
interview, he said he thought at the time that catalog
shoppers would migrate online. But the company
eventually learned that a lot of what they thought
were online sales were actually catalog shoppers
using the website to place their orders.
"We lost a lot of customers," Mr. Ullman said.
New NAA study shows consumers
are highly engaged with newspaper
media content across platforms
Arlington,Va. – A new study
shows that in an average week,
74 percent of all Internet users
rely on local newspaper media
– digital as well as print – as key
sources of news and information, and are engaging with their
local newspaper across multiple platforms.
Major findings of the survey
show that among the large base
of Internet users who engage
with newspaper media, 54 percent are using more than one
platform to access newspaper
content in an average week. Sixty-seven percent use at least
one of three common digital
platforms – computers, smartphones or tablets – and they use
each at multiple times over the
course of the day for newspaper content.The study was conducted for the Newspaper Association of America by Frank N.
Magid Associates of Minneapolis.
The research, presented last
week at NAA mediaXchange
2012 in Washington, D.C., also
looks at what motivates consumers to turn to newspaper
media for their news needs.Top
answers to the question“Why
Newspapers?”illustrate core
newspaper brand values, including convenience, the extensive
range and depth of news and
information, and the amount
of local news:
• “I like to follow the local
newspaper in whichever format is convenient for me”– 89
percent for print-only readers,
88 percent for print + digital
readers and 91 percent for digital-only readers;
• “Newspapers provide a
broad range of news and information in one place”– 90 percent for print-only readers, 85
percent for print + digital readers and 83 percent for digitalonly readers;
• “Newspapers provide more
local news”– 89 percent for printonly readers, 84 percent for print
+ digital readers and 86 percent
for digital-only readers;
• “I want the depth and detail
that newspapers provide”– 80
percent for print-only readers,
82 percent for print + digital
readers and 73 percent for digital-only readers.
In addition to findings about
news content, the survey
demonstrates the strength and
appeal of advertising in newspaper media:
• Sixty-six percent of digital
newspaper media users act on
digital ads;
• Sixty-one percent of tablet
users act on newspaper tablet
ads, while 59 percent of smartphone users act on ads on that
device;
• Seventy-three percent have
used newspaper printed circulars in the past 30 days, while
74 percent make a point of looking at printed Sunday circulars;
• Sixty-one percent say that
newspapers provide more useful advertising.
"This information gives us
great insights into the drivers
of engagement with newspaper media across platforms and
shows that the enduring value
of newspapers – depth, quality, quantity and dependability
– extends to digital platforms as
well,”said Caroline Little, NAA
president and CEO.“The study
also demonstrates that advertisers can effectively reach a
shopping audience across newspapers’ multiple platforms.
"What’s more, consumers
are accessing newspaper content throughout the day on different platforms,”Little added.
“In fact, almost two-thirds of
mobile newspaper readers agree
their news consumption has
increased after starting to use
mobile devices. Clearly, newspapers’ embrace of multiplatform strategies provides significant opportunities for audience
and revenue growth.”
The study notes similarities
between newspaper print readers and tablet users:
• Sixty-six percent of print
users and 60 percent of tablet
users agree that their respective
platform“is a relaxing way for
me to read the newspaper”;
• Sixty-one percent of print
and 60 percent of tablet users
say newspapers“provide a satisfying reading experience for
me”;
• Forty-five percent of print
and 57 percent of tablet users
say newspapers are“an easy
way to get a complete view of
the news.”
Tablet users particularly value that device for newspaper
content for its ability to make
sharing stories, staying informed
on the go and searching for more
information easier.
"Consumers recognize the
value newspapers deliver in
today’s digital world, and
as adoption of broader digital habits take hold, they
remain actively engaged with
newspaper content across
platforms,” Little said. “At
the same time, newspapers
are innovating and embracing digital technologies to
grow their audiences across
these platforms.”
Mobile and
young women
push newspaper
digital audience
to new heights
by Jim Conaghan, NAA
Originally Published:
Nov. 24, 2014
The digital audience delivered
by U.S. newspaper media
reached another peak in October
2014 at 166 million unique adult
visitors, a 17% increase from
October a year ago.
Data recorded by the media
measurement firm comScore
revealed:
Eight in ten (80%) of U.S.
adults who were online in October 2014 engaged with newspaper digital content.
The reach of newspaper digital
content is highest for women age
25-34, where more than nine in
ten (91%) are reached by newspaper digital media during the
month.
Those who use only mobile
devices—smartphones or
tablets—for newspaper digital
content grew by 85% over the
past twelve months, in large part
due to young women (18-24),
where that audience segment
increased 173%.
Growth trend continues
for newspaper websites
By Jim Conaghan, NAA Vice President
of Research and
Industry Analysis
Published: March 05, 2015
Key Facts
The digital audience engaged
with newspaper content reached
a new peak in January 2015, totaling 173 million adult unique visitors. The count is a 19% increase
from the 146 million unique visitors measured by comScore in
January 2014.
The latest data also revealed:
-Those who use only mobile
devices, rather than desktop or
laptops, to consume newspaper
digital content increased 73%from
January 2014 to January 2015, and
amounts to more than 68 million
adult unique visitors.
-The largest growth among
mobile-only users was among
young women age 18-24, which
more than doubled (155%), to 8.2
million unique visitors in January 2015 from 3.2 million in January 2014.
-Overall, the newspaper digital media reached more than eight
in ten (82%) online adults in the
U.S. in January this year.
-The net reach of newspaper
digital content was highest among
women age 25-34 (91%), and
among men 35-44 (also 91%).
The use of mobile devices—
smartphones and tablets—has
pushed the audience for newspaper digital content to new height
over the past year. The number of
these adults using mobile exclusively for newspaper digital content rose 73% from January 2014
to January 2015, adding up to more
than 68 million unique visitors.
The fastest growing segment
among the mobile-only consumers of newspaper digital content was with women age 18-24.
This group at the youngest end
of the millennial generation more
than doubled in the past year,
growing 155% (see chart). The
second-highest growth rate
occurred with men age 34-44,
which jumped 122%. Groups
which experienced an increase
higher than the overall growth of
73% included women 45-54 (94%)
and women 55 and older (86%).
The mobile-only segment of
newspaper digital content consumers is now larger than either
those who used only desktops or
laptop devices, or those who use
a combination of mobile and desktop or laptop.
The mobile-only segment
accounted for 39% of adult unique
visitors in January 2015. Less than
one-third (28%) of the audience
was composed of those who used
a combination of both mobile and
desktop or laptops. Those who
use desktop or laptop devices, but
not mobile ones, comprised 32%
of the newspaper digital audience. A year ago, in January 2014,
the desktop/laptop only group
represented the largest segment
(41%) of the audience.
The overwhelming proportion
of adults online in January 2015
engaged with newspaper digital
content. More than eight out of
ten adults online (82%) during
that month used their digital
devices to engage with, consume,
read, or watch content from newspaper media (see chart).
Newspaper digital content had
the highest net reach among two
groups: women age 25-34 (91%)
and men 35-44 (also 91%). Other demographic groups that
exceeded the overall adult visitor
reach included women 35-44
(88%) and men 55 or older (84%).
Reach among women 45-54
equaled the overall adult level
(82%), and men 18-24 almost met
that level (81%).
Developments in technology
continue to change the way people acquire news and information. The impressive growth and
high reach of newspaper digital
content across all age segments
is a powerful demonstration of
the vitality of the newspaper industry in the changing media environment.
Note: The term mobile-only or
mobile-exclusive refers to using
only a smartphone or tablet, and
not a desktop or laptop computer to access newspaper digital
content during the month. Usage
of the traditional printed newspaper is not captured in the comScore dataset.
Page 7
Analysis of new
research finds newspaper
advertising drives online traffic, consumer purchasing
Research shows newspapers + Internet = more consumer purchasing power;
Ads that appear in both mediums reinforce consumer confidence in products and services
Jeff Sigmund
Director of Communications
Washington — New consumer research conducted
by Clark, Martire & Bartolomeo and commissioned
by Google indicates that
consumers frequently combine use of newspapers and
the Internet to evaluate and
make purchases, the Newspaper Association of America said today. According to
the study, among people
who research products and
services after seeing them
advertised in newspapers,
two-thirds (67 percent) use
the Internet to find more
information. Of that group,
nearly 70 percent of consumers actually make a purchase following their additional research.
The research released
today was the result of a
wide-ranging study exploring the effectiveness of
bringing new advertisers to
the newspaper print environment through the
Google Print Ads™ platform. Earlier NAA studies
have shown that newspapers continue to serve as a
major resource for U.S. consumers seeking advertising
and shopping information.
“NAA research has
repeatedly shown that
newspaper advertising is
incredibly effective in motivating consumers to make
a purchase. This new study
lends powerful support to
that notion, while demonstrating that print ads also
drive people to conduct
additional product research
online,”said John F. Sturm,
NAA president and CEO.
“The study also shows the
trust consumers place in
newspaper ads and the benefits of advertising in both
mediums to reinforce consumer confidence in those of Google’s Print Ads program. “Newspaper adverproducts and services.”
tisements drive readers to
“The results of the study the Web, where they search,
confirm a core marketing find and obtain products.
principle – consumers’expo- New advertising mediums
sure to advertising messages have not evolved in a vacacross mediums influences uum. Rather, they exist in a
their subsequent research highly connected ecosysand purchasing behavior,” tem and impact consumers’
said Spencer Spinnell, head daily experiences. Marketers
This is not a portrait
of a dying industry.
WE LOOK
GOOD
ON
PAPER
and
Online.
3 Columns x 5’’ ad
deploying truly holistic and
integrated advertising campaigns are actively aware of
the high-value customer
interactions that take place
online, and are leveraging
the branding and direct
response nature of newsprint
to effectively take advantage of that dynamic.”
Additional data from the
research includes:
•Newspaper readers
respond to ads in their newspapers. More than half (56
percent) of respondents
either researched or purchased at least one product
they saw in the newspaper
in the last month.
•Newspaper advertising
drives Web traffic. Of those
who said they researched
at least one product they
saw in the newspaper, 67
percent said they conducted research online, compared with 48 percent who
visited a store, 23 percent
who called a store and 23
percent who asked a friend.
•Use of newspapers and
the Internet reinforces consumer confidence. Around
half of respondents (48 percent) said that seeing a product in the newspaper after
seeing it online would make
them trust the product more
and be more likely to purchase, illustrating the value of reaching the same customer through multiple
media. More than half of
that group (52 percent) said
they would be more likely
to purchase the product.
•Of the more than half of
respondents who said they
either purchased or
researched a product after
seeing a newspaper ad in
the last month, 42 percent
reported they purchased a
product and 44 percent said
they researched at least one
product (with some overlap between the groups).
© 2012 Newspaper Asso•Overall, nearly 30 perciation
of America™. All rights
cent of Internet-using newspaper readers went online reserved. Privacy Policy |
to research at least one prod- Terms of Service
uct that they saw in the
newspaper (on average, they
researched nine).
Google and Google Print
Ads are trademarks of
Google Inc.
Myth:
“Young people no longer read
newspapers.”
Reality:
✓ 61% of 18-34 year olds read a
newspaper in an average week.
✓ 65% of them read a newspaper
or visited a newspaper website
this week.
✓ 104 million adults read a print
newspaper every day. 3 Columns x 5’’ ad
How many eyeballs see navarrepress.com?
In a given month... According to Google Analytics:
Average
Visitors
Unique
Visitors
Visitors on average. We
have about 65,000 visitors
to our website a month.
Big news stories could
drive that up to as much
as 522,458.
Absolute unique visitors
on average.
Of about 65,000 average
visitors 30,000 are
different computers,
instead of the same visitor
multiple times.
65,000 30,000
NAVARRE PRESS
NEWS & INFORMATION
Page 8
That’s a lot of
600,000
eyeballs!
Monthly
Page views
Page views on average.
This is how many pages have
been viewed by the visitors
of navarrepress.com.
SEE the power of
combining print and
web advertising!
850-939-8040
Call to place your ad:
or email ads@navarrepress.com
6 Columns x 5’’ ad
✓
The Business Billboard page lets readers get to know you and your
business through a FREE feature story with photographs.
Our advertisers refer to it as the “phone ringer”.
✓
Showcase your restaurant and menu to thousands of hungry
readers on the Neighborhood Favorites page. Full feature
story with photographs is included.
✓
Spotlight your health related business on the Healthy Living page.
This page is full of health and wellness information. A full feature
story with photographs is included!
✓
Dealer’s Choice info
✓
Spring Special info
✓
Emeald Coast Bride info
Ten Reasons to
Ten Reasons to Advertise
Advertise in a Newspaper on a Newspaper Website
Reach: No other advertising
vehicle has the reach of newspapers. Nationally, nearly 105 million adults read a newspaper in print
or online on an average weekday
and more than 111 million read a
Sunday newspaper. Seven in ten
adults read a newspaper or visit a
newspaper website in an average
week (Scarborough Research).
Quality: Your very best
prospects are newspaper readers. People who are typically labeled
upscale meaning upper income,
higher education, professional/
managerial occupations all count
themselves as newspaper readers. In
2010, 79%of adults with $100,000 or
more income read a newspaper or
visited a newspaper website in the
past week, as did 79% of college
graduates and 78% of those
employed in professions or in management roles.
Targeted: From targeting ad
placement by section readership
to post it notes, to a few residential
blocks, newspapers can fine tune
your message.
Immediate: Newspaper advertising is among the fastest
forms of advertising with extremely
short deadlines that allow ads to be
created and run in a matter of days.
Flexibility: Newspapers, unlike
most other media allow the
advertiser to build an ad in any size.
Credibility/Trust: More than any
other medium, consumers
believe in newspaper advertising.
Thirty-six percent of adults surveyed
find newspapers are trustworthy or
believable, a large gap when compared to television (8 percent), or
the Internet (15 percent). (How
America Shops and Spends 2011)..
Selective vs. intrusive: Shoppers
are less willing today to accept
advertising that is spooned out to
them. They seek out advertising on
their own. Newspapers are the
medium shoppers use most for
shopping in an average week. More
than half (52%) use newspapers,
exceeding others like television
1.
2.
3.
4.
5.
6.
7.
(36%), ads appearing in search
engines (11%) or ads on general
interest websites (16%) Frank N.
Magid Associates 2011.
Environment: The newspaper
editorial environment typically
adds credibility and legitimacy to
the brand being advertised. To
readers, the advertising in a
newspaper is every bit as
important as the
news.
Relied Upon:
Newspaper
advertising is a
valuable commodity
to readers. A recent
research study surveyed shoppers’ attitudes about which
type of media they
preferred for retail
advertising. In terms
of media used to
check out ads, the
most valuable
media in planning shopping,
used for comparing prices, most
convenient,
most up to date,
most trustworthy, believable
and preferred,
newspapers out
distance all other forms combined.
Results: Newspaper
advertising works! While this
point should go without saying, the
fact remains that newspapers are
frequently thought of as a results
medium. Newspaper ads create traffic, move merchandise and yes,
establish brands. We cannot lose
track of the notion that, in a world of
thousands of messages a day, advertising in newspapers are one sure
thing when it comes to producing
results.
Scarborough Research 2010
How America Shops and Spends/
Frank N. Magid Associates
8.
9.
10.
Frequency: The online newspaper Web site user spends more
hours online than the general user.
More than four in ten newspaper
website users (44%) spend an average of ten or more hours engaging in
activities online during the past week.
More than one in five of those
newspaper website users
(23%) spend more than an
average twenty hours
online.
Credibility:
Branded content
brings a higher quality audience. A study
from the Online
Publishers Association (OPA) showed
that OPA audiences
were more like to buy
products and services in
a number of key categories, including automotive, entertainment, financial, home, travel and business to business.
Targeted: If you want
to focus on a particular backyard, advertising
in an online newspaper is
more personal and more
relevant because it is local.
Newspapers also publish a
plethora of niche sites
(youth, women, movie
fans, Hispanics, are
illustrative) for virtually
any demographic
advertisers could possibly hope to
reach. –“Newspapers know more
than ever about their Web audience
because of online registration programs and audience segmentation
software.”
Purchasing power: Nearly onethird (32%) of newspaper website users have incomes of $100,000
or greater compared with 26% of
general users. Seventy-nine percent
own their own homes and one in ten
spent more than $2,500 online in the
past twelve months.
Content: Excluding e-mail and
networking, the most popular
online content categories include
1.
2.
3.
4.
5.
national local news, sports, financial,
medical, and weather information.
Newspaper website users are more
likely to engage in all of those content
categories than the overall internet
population as well as do things such
as read or contribute to blogs, make
travel reservations, and pay bills
online.
Newspaper online audience
keeps growing: Nationally,
online newspapers keep growing
their audiences. In an average month
during the second quarter 2011,
newspaper websites had more than
111 million unique visitors and more
than 65% of all the active internet
universe. (ComScore).
High profile: fifty-seven percent
of newspaper website users are
employed in white collar occupations,
as compared with thirty-eight percent
of the overall adult population. Nearly one in four (24%) of newspaper
website users are in professional and
and related occupations. Combined
with the newspaper printed product,
newspaper media reach nearly eight
in ten (78%) of professionals each
and every week.
Reinforcement: Seventy-four
percent of online newspaper
users also read the newspaper in the
past five days, and repetition increases awareness.
Cutting Edge: Newspaper Web
site users are more likely to own
a smartphone or handheld PC than
general website users by nearly 14%.
They are also much more likely to
spend larger amounts of money purchasing online. Newspaper website
users are twenty-four percent more
likely to spend $1,000 or more buying
online than the general online population.
Mix: A variety of recent studies have demonstrated the
power of online, when included in a
mix with traditional media, to elaborate the brand message. Newspaper
print and online products combined
have the highest penetration and
most desirable audience of any other
local medium.
Scarborough Research 2010
6.
7.
8.
9.
10.