Creating PDFs

Acrobat
In Design& CS2
PDF
FCi l e rP r eep a r aa t i otn f io r o
P r i nnt
by Taz Tally Ph.D.
A presentation of Taz Tally Seminars 2007©
Creating PDFs for Print
Quality Printing Presents
“Creating PDFs”
In Search of the Perfect PDF…
Taz Tally
Taz Tally Seminars
E-mail: ttallyphd@aol.com
Web: www.taztallyhpotography.com
www.tazseminars.com
Topics for Today
ϖ Acrobat / PDF Overview
ϖ Pre-PDF document creation
ϖ Application based PDFs
ϖ OS based PDFs
ϖ PDF Through Distiller
ϖ Efficient PDF creation workflows
Acrobat & PDF Overview
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Acrobat & PDF Overview
ϖ Acrobat Use History
♣ Original intent
- Low resolution, composite, RGB application
♣ Evolved uses
- Prepress
♣ Why Prepress
- Viewable + Editable PostScript
- Normalized files smaller, simpler
- Flexible, multipurpose format
– Proofing and output
Acrobat & PDF Overview
ϖ Default/Standard PDF Characteristics
♣ Acrobat 5 (PDF v1.4)
♣150ppi images
♣ Medium quality JPEGs
♣ No Embedding of OS fonts
♣ Color conversion to sRGB
♣ 600ppi documents
♣ Web enabled (fast web viewing)
♣ No PDF/x compliance
Acrobat & PDF Overview
ϖ Prepress PDF Characteristics
♣ Acrobat 4 (PDF v1.3)
♣ 300ppi images
♣ Max quality NO/Minimal JPEG compression
♣ Embedding of ALL fonts
♣ Pass color through
♣ 2400ppi documents
♣ No fast web viewing)
♣ PDF/x compliance
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Creating PDFs for Print
Acrobat & PDF Overview
ϖ Take home message
♣ Pay attention to PDF creation
characteristics
♣ Normalization tools
♣ Normalization settings
Acrobat & PDF Overview
Acrobat Terminology
Normalization ~ Distilling
Pre-PDF Document Creation
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Creating PDFs for Print
Pre-PDF Document Creation
Garbage In = Garbage Out
Pre-PDF Document Creation
ϖ Document Setup
♣ Document size = print size
♣ Establish bleed boundary
♣ Master Pages for repetitive elements
- Become PostScript X-Objects
Document Setup
ϖ New Documents
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Creating PDFs for Print
Document Setup
ϖ Bleed Area
Post Document Creation
ϖ File > Document Setup
Bleed Lines
ϖ Normal View
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Bleed Lines
ϖ Enlarged
Normal View
Bleed Lines
ϖ Bleed View Mode
Bleed Lines
ϖ Preview View Mode
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Pre-PDF Document Creation
ϖ Preparing Graphics
♣ Simplifying graphics
-
Layers, channels, type, transparency
♣ RGB to CMYK Conversion
-
Uses accurate destination profile
Keep color profiles consistent throughout workflow
Creative Suite excels with this
– Export and import color profiles
♣ Save in proper format
-
TIFF, EPS, PDF
Assigning Color Profiles
Color Settings
Creative Suite
Load and Save
Pre-PDF Document Creation
ϖ Placed Graphics: Link Maintenance
♣ Store placed graphics in doc folder
♣ Pull bleed graphics past Bleed boundary
ϖ Set Type in Style Sheets
♣ Consistency
♣ Editability
♣ Tagged for later use
-
Edit Tags
Internal Hyperlinks
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Creating PDFs for Print
Pre-PDF Document Creation
ϖ Press Savvy Color Assignments
♣ Avoid RGB, HSL, HSV color
♣ Assign process colors for process jobs
♣ Only assign spot colors where you intend
for spots colors to separate
♣ Convert spot colors to process for
process printing
– Use swatch books to select colors
– Assign process colors for process jobs
Pre-PDF Document Creation
ϖ Preflight Page Layout Files Prior to PDF
♣ Linked Graphics
♣ Fonts available and not use protected
♣ RGB to CMYK … or Not :-)
♣ Bleeds bled enough
♣ Proper color assignments
♣ Hairlines
Pre-PDF Document Creation
ϖ Preflight Tools
♣ File > Preflight in InDesign
♣ File > Collect for Output in Quark
♣ FlightCheck (Markzware) …
The Standard in Preflighting
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Creating PDFs for Print
Application Created PDFs
InDesign vs XPress
ϖ Many document creators adopting
ϖ Adobe making strong commitment
ϖ Part of Creative Suite
ϖ Better integration with PDF
ϖ Updates frequently and dependably
ϖ Color management thru CS workflow
ϖ Version Cue CS workflow
PDF a Core Issue
ϖ PDF use rapidly expanding
ϖ InDesign PDF is Distiller based
ϖ Acrobat and PDF increasingly
integrated into Creative Suite
ϖ ID has better PDF document tags
ϖ ID Layer support for PDF
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Creating PDFs for Print
PDFs From InDesign®
InDesign PDFs
File >
PDF Export Presets >
Select a Preset
InDesign PDFs
File > PDF Export Presets
> Save Window
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
InDesign PDFs
File > PDF Export > Define
Create Custom
PDF Presets
InDesign PDFs
File > PDF Export Presets > Window
InDesign PDFs
File > PDF Export Presets > New >
Window
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
InDesign PDFs
ϖ File > Export
♣ Select Preset
♣ Edit settings
♣ Or NOT?
InDesign PDFs
File >
Export >
General
InDesign PDFs
File >
Export >
Compression
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
InDesign PDFs
File >
Export >
Marks & Bleeds
InDesign PDFs
File >
Export >
Advanced
Name &
Save
Preset
PDF From QuarkXPress 6
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Creating PDFs for Print
Xpress 6 PDFs
File >
Export >
Layout as PDF
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options >
Layout Info
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options >
Hyperlinks
Style Sheets >>
Lists >>
Hyperlinks
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options >
Job Options
• Fonts
• Compression
• Resolution
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options >
Output
• Comp/Sep
• Color space
• Registration
• Bleed Type
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Save
Xpress 6 PDFs
File >
Export >
Layout as PDF >
Options >
OPI
QXP 7 PDF Creation
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
QXP 7 PDF Creation
ϖ Set PDF Workflow in Prefs
♣ Export directly to PDF
♣ Generate PostScript File
QXP 7 PDF Creation
ϖ File > Export > PDF Layout
QXP 7 PDF Creation
ϖ File > Export > PDF Layout
♣ Select PDF Style, or
♣ Click Options
♣ Define location for PDF/PS file
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
QXP 7 PDF Creation
ϖ PDF Options
♣ Support for PDF/X
♣ Uses JAWs PDF generator
-
NOT Adobe PDF engine
QXP 7 PDF Creation
ϖ Saving Custom PDF Styles
♣ File > Export > Layout as PDF
♣ Click the Options button
♣ Click the PDF Style Menu > New PDF Output Style
PDFs From Illustrator®
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Illustrator PDFs
File >
Save As >
Adobe PDF
Illustrator PDFs
File >
Save As >
PDF Options
General
Illustrator PDFs
File >
Save As >
PDF Options
Compression
• Resolution
• Compression
• But depth
(Image quality)
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Illustrator PDFs
File >
Save As >
PDF Options
Marks & Bleeds
Illustrator PDFs
File >
Save As >
PDF Options
Advanced
• Fonts
• Embed Profiles
• Transparency
• Overprint
Illustrator PDFs
Each Option Window
• Preset menu
• Save PDF
• Save New Preset
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
PDF Printer Driver
Print to PDF
from within any
Application
PDF Printer Driver PDFs
File > Print > PDF Printer Driver > PDF Options >
Print to PDF
PDF From the OS
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
OS PDFs
File > Print
• Save As PDF
• Print to PDF
Uses Color Sync to
create PDF
One Button PDFs
Microsoft Applications
Uses PDF Maker
• Fine for general purpose use
• YUK for prepress
• Avoid
PDFs Through Distiller
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
The Most Reliable Method
for Prepress
2 Key Distiller Based
PDF Components
ϖ Creating High Quality PostScript Files
ϖ Setting proper Distiller Settings
Creating High Quality
PostScript Files
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Creating HQ PostScript Files
Select PostScript / PDF printer driver
Creating HQ PostScript Files
Use Adobe PDF PPD
Creating HQ PostScript Files
Marks
and
Bleeds
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Creating HQ PostScript Files
Page Setup
• Custom
Accommodate Marks
• Centered
For imposition
Creating HQ PostScript Files
Ink Colors
Composite
or
Separations
Creating HQ PostScript Files
• Graphics
• Fonts
• PS Level
• Data Format
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Creating HQ PostScript Files
Color Management
Designate an Output Destination Profile
Creating HQ PostScript Files
Transparency Flattener
High Resolution
Transparency Flattener
Presets
ϖ Window menu > Output Preview > Flattener >
Flattener Preview window > Menu >
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Transparency Flattener Options
ϖ Window menu > Output Preview > Flattener >
Flattener Preview window > Transparency Flattener
Presets window > Transparency Flattener Options
ϖ Phew!
Consistent
Printing
QXP Print Styles Menu
Consistent Printing
QXP Print Styles
Create
And
Edit
Window
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Consistent Printing
QXP Print Styles Selection Menu
Consistent Printing
ID Print
Presets
Menu
In Design Presets List
Device list
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
InDesign Print Presets
Create
Print Preset
Window
InDesign Print Presets
Save
Preset
Consistent Printing
InDesign Print Preset Selection Menu
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Defining Distiller Settings
Distiller Settings
Default Settings
Distiller Settings
Settings > Edit Adobe PDF Settings
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
PDF
Settings
General
• Compatibility
PDF
Settings
Images
- Sampling
- Compression
PDF
Settings
Fonts
- Embedding
- Subsetting
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
PDF
Settings
Color
- Color Policies
- Device Data
PDF
Settings
Advanced
- PostScript stuff
PDF
Settings
Standards
- PDF/X
- Trim box
- Output intent
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Creating PDFs for Print
PDF Settings
Key Taz Settings
- Color Policy
- Pass Through (Leave color unchanged)
PDF Settings
Key Taz Settings
- Images
- No Down sampling
- No Compression
Distiller Watched Folders
Automatic
Distilling
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Distiller Watched Folders
A Watched folder for every output
Distiller Watched Folders
Watched folders Delete instructions
Distiller Watched Folders
Watched folders controls
• Add Folders
• Remove Folder
• Edit Settings
• Load Settings
• Clear Settings
• Security
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Copyright 2007 – Taz Tally Seminars
Creating PDFs for Print
Distiller Watched Folders
Characteristics
- In and Out processing folders
- A watched folder for every type of output need
- Dedicated Distiller Setting files
Efficient PDF
Creation
• Print Styles to Create HQ PostScript
• Watched folders to create Distiller-based PDFs
• Over 100 Print and Distiller settings covered in two steps
Taz Tally
Taz Tally Seminars
E-mail: taztally@taztallyphotography.com
Web: www.taztallyhpotography.com
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www.taztallyphotography.com
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Copyright 2007 – Taz Tally Seminars