Classical 96.3 FM Media Kit

MEDIA KIT 2016
all classical
all the time
media kit 2016
MISSION STATEMENT
All this, plus uniquely intimate and interactive Live From
the Lobby Concert performances which have featured
MEASHA BRUEGGERGOSMAN
TSO CONDUCTOR PETER OUNDJIAN
We offer listeners the greatest
music of all time plus up-to-the
minute news, weather, traffic,
Zoomer® and arts reports.
such luminaries as piano virtuosi Lang Lang and Yundi;
opera stars Ben Heppner and Measha Brueggergosman;
popular crossovers singers such as Katherine Jenkins
and Josh Groban; and super groups like The Tenors,
Il Volo and the Tafelmusik Baroque Orchestra.
TORONTO SYMPHONY ORCHESTRA
Sunday Night with the TSO
media kit 2016
LAUNCHED IN SPRING 2015, Sunday Night with the
TSO, is a 60 minute show which features exclusive
interviews with musicians, guest artists, and TSO’s Music
Director Peter Oundjian; discussions on hot music and
entertainment topics; backstage exposés; and of course,
scintillating treats for the ear.
classicalfm.ca
OUR AUDIENCE
3.5
MILLION
WEEKLY REACH
998,000
HOURS EVERY WEEK
61
39
AVERAGE
AGE
53
46%
MORE LIKELY TO
HAVE SAVING AND
INVESTMENTS* OF
$100,000 OR MORE
33%
ATTEND
MUSICAL
CONCERTS
PAST 4 MONTHS
FEMALE
MALE
26%
64%
35% 71%
UNIVERSITY
EDUCATED
ARE
HOMEOWNERS
TRAVEL WITHIN USA
TRAVELED WITHIN
CANADA (OUTSIDE
OWN PROVINCE)
HOME
IMPROVEMENT
SPENDERS
AGE
45+
$777,000
29%
80%
50%
AGE
35-64
NUMBER 1 FM STATION
FOR NET WORTH*
26%
TRAVEL
INTERNATIONALLY
73%
HAVE VISITED A
FINE DINING
RESTAURANT IN
THE PAST MONTH
57%
HAVE HOUSEHOLD
INCOME GREATER
THAN $100K+ **
48%
DRIVE
IMPORTED
VEHICLES
49%
MORE LIKELY TO
ATTEND THE BALLET/
OPERA/SYMPHONY
IN THE PAST 4 MONTHS
52%
ARE
PRINCIPAL
GROCERY
SHOPPERS
Source: Numeris Fall 2015 (August 31 to November 29, 2015), *RTS 2015 Toronto Cntl **Working Households
media kit 2016
classicalfm.ca
ART LOVERS
Index | Venue
Classical FM
listeners
attend
THEATRE
262
252
225
189
179
157
139
110
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
SHAW FESTIVAL
STRATFORD FESTIVAL
CAN STAGE/CANADIAN STAGE COMPANY
ELGIN AND WINTER GARDEN THEATRES
ROYAL ALEXANDRA THEATRE
PRINCESS OF WALES THEATRE
ED MIRVISH THEATRE (FORMERLY CANON THEATRE)
Index | Venue
Classical FM
listeners
attend
CONCERTS
283
234
215
136
121
TORONTO SYMPHONY ORCHESTRA
ROY THOMSON HALL
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
TORONTO CENTRE FOR THE ARTS
LIVING ARTS CENTRE
Source: Numeris, RTS Fall 2015
media kit 2016
classicalfm.ca
COVERAGE AREA
AVERAGE
MINUTE AUDIENCE
24,700
Full Coverage
18,900
Toronto Central
GEORGIAN
BAY
COLLINGWOOD
DAILY CUME
396,000
Full Coverage
278,000
Toronto Central
COBOURG
TORONTO
WEEKLY CUME
998,000
Full Coverage
709,000
Toronto Central
LAKE ONTARIO
102.9 POPULATION: 307,714
103.1 POPULATION: 409,249
96.3 POPULATION: 6,387,114
LAKE ERIE
SOURCE: STATISTICS CANADA CENSUS PROFILES
NATIONAL &
INTERNATIONAL
COVERAGE
Classicalfm.ca
Bell ExpressVu Channel 963
Rogers Digital 964
Digital Audio Channel 9
Source: Numeris Fall 2015 (August 31 to November 29, 2015), Person 2+
media kit 2016
classicalfm.ca
A POWERFUL COMBINATION
WHY TWO IS
BETTER THAN ONE
The New Classical FM & ZoomerRadio are the authoritative radio voices
for reaching and speaking to Zoomers® in Ontario. Both stations deliver
an unduplicated weekly audience of 1,578,000!
Source: Numeris PPM, R4/Q1 August 31 to November 29, 2015, Full Coverage, Mon-Sun 5a-1a, Persons
2+, Average Weekly Cume of the CFMZ and CFZM.
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS
ZoomerRadio$188,000
Classical FM
$185,000
TOP 2 STATIONS IN TORONTO FOR AVERAGE NET WORTH
Classical FM
$777,000
ZoomerRadio$761,000
Source: Numeris RTS Toronto Fall 2015, 18+ (calculated as average home value + average savings &
investments – debts & liabilities)
Buy both ZoomerRadio & The New Classical FM and balance your
Zoomer targeted buy.
AVERAGE AGE
ZoomerRadio58
Classical FM53
A45+ % COMP WEEKLY CUME ADULTS 45-64
ADULTS 65+
ZoomerRadio42%58%
CONCERT PIANIST - LANG LANG
Classical FM51%49%
Source: Numeris PPM (R4 2015) August 31 to November 29, 2015.
Full Coverage, Mo-Su 5a-1a, Avg Age (2+ AMA) & % A45+ % Comp Weekly Cume
media kit 2016
classicalfm.ca
INTEGRATED MEDIA OPPORTUNITIES
Zoomermedia provides the best integrated media
opportunities targeting the affluent 45+ demographic
Four decades of the
coolest pop classics from
the ‘50s to the ‘90s.
The greatest music of all time
in Toronto/GTA, Coburg, and
the Georgian Triangle.
Canada’s only English language
specialty channel focusing
exclusively on the
tastes, interests,
and needs of the
45 plus market,
airing the best
British classic and
contemporary
comedies and
dramas.
JoyTV is available in
more than 1 million
households in the
Greater Vancouver
area. Serving the
wants and needs
of viewers within
Vancouver, Victoria,
Surrey and the
Fraser Valley. JoyTV
is your local station!
/ZoomerMedia
media kit 2016
Not just a magazine,
but a movement.
The Brand New ONE is a
national digital channel
where body, mind, spirit
and love intersect to make a
better you. The Brand New
ONE presents the smartest,
freshest shows on yoga and
meditation, weight loss and
fitness, sex and relationships,
natural health and nutrition,
and alternative medicine.
@ZoomerMedia
The companion site to
ZOOMER Magazine with
over 70% content that is
exclusive to the site.
A consumer show and
lifestyle expo for men and
women 45 plus. An efficient,
effective, face-to-face
platform for targeting
Zoomers across Canada.
classicalfm.ca
EVENTS
Live from
The New Zoomer Hall
The New Zoomer Hall plays host to a variety
of events and exclusive performances.
The New Radio Concert Hall Series is the
premier profile-raising stop for classical
artists and contemporary icons. Artists
are interviewed and perform in front of an
exclusive group of listeners.
media kit 2016
MATT DUSK performs at Zoomer Hall
HEIDI MELTON
performs at The New Zoomer Hall
In the past, we’ve been proud to host Heidi
Melton, Lang Lang, Anne‑Sophie Mutter
& Mutter Virtuosi, Matt Dusk, Measha
Brueggergosman and more!
The ZoomerShows are Canada’s
largest consumer lifestyle expos
for men and women 45+. Attendees
receive the latest trends and
information on positive aging in
catagories such as Health & Wellness,
Financial Planning, Fitness, and
Technology & Travel. An efficient,
effective face-to-face platform for
targeting Zoomers across Canada.
classicalfm.ca
CONTACTS
General Manager, Vice President of Broadcast Sales
Dan Hamilton
d.hamilton@zoomermedia.ca
Director of Sales, Radio Division
Grace Howley
g.howley@mzmedia.com
Vice President of Marketing & Promotion
Christopher Randall
c.randall@mzmedia.com
Target Broadcast Sales Inc.
Stephen Sienko, President
ssienko@targetbroadcast.com
General inquiries
416.367.5353
Mailing Address
The New Classical FM
70 Jefferson Avenue
Toronto, Ontario
M6K 1Y4
media kit 2016
classicalfm.ca