Triumph Motorcycles X British Customs Presents Iron Moto

Tr iu mp h M ot orc y c l e s X B ri t i sh Cu s to ms P re s e n ts Iro n Mo to Ch allenge
at M o t o b l o t 2 0 1 4
Four Triumph Dealers will throw down on the streets of
Chicago in this “anything goes” build off.
Gardena, Calif. - May 27, 2014 - The fierce rivalry between
1960’s England’s scooter-riding “Mods’ and motorcycle-mounted
“Rockers” has became the stuff of motorcycling legend. The
brawls and riots that broke out any time these groups clashed
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are partly responsible for shaping the image and culture of
motorcyclists for decades to come. Steel Toe Press pays tribute
to that rivalry every year with the Motoblot Show in Chicago
(formerly known as Mods vs. Rockers Chicago), a celebration of
motorcycle and rock and roll culture that features custom bikes
and hot rods, an amateur film festival, live music, and a pin-up
contest.
British Customs has partnered with Triumph Motorcycles to bring
the bike building competition of the year to the 2014 Motoblot
Show, June 13-15. The British Customs Iron Moto Challenge,
presented by ICON 1000 and Raen Optics, will feature four
Chicago area Triumph dealers in this “anything goes” build off. Competitors will be randomly assigned a bone
stock Triumph motorcycle to base their builds on, then will be given free reign to do whatever prep, paint, or
performance modifications they want before the show. When these four bikes arrive at Motoblot on June 14th,
the builders will harness the spirit of 1960s customizers in this is no holds barred shootout. Fans will watch as
these builders strip down their machines and build them back up into unique custom rides right there on the
streets of Chicago.
Competitors will pull from British Customs Parts Packages in order to complete their builds. The result will
be four unique bikes that breath the passion of their builders and showcase the variety of looks and styles
that can be accomplished with British Customs bolt-on components. No matter what each of the four dealers
comes up with for their build, incorporating British Customs’ parts will complement and enhance the style and
performance of any Triumph.
The winning build will be determined by a panel of judges composed of industry leaders Julian Heppekausen
of Deus Ex Machina, Brian Klock of Klock Werks Kustom Cycles, Kevin Dunworth of Loaded Gun Customs,
and Christy Lee of All Girls Garage, each of them experts in the world of custom bikes. The builds will be
judged on their curb appeal, paint quality, and of course performance and hoonability! Fans will be able to cast
their vote for their favorites at the show, which will also factor into the judges’ decisions.
British Customs will soon be offering Dealer Packages at Triumph dealerships across the country. Triumph
owners will be able to mix and match from Appearance, Performance, Lighting, Protection, Control, Driveline,
Suspension, Braking, Paint & Body Packages to customize their sport bike, cruiser or modern classic to
create a unique machine. See what this year’s builders might be using to create their customs at www.britishcustoms.com.
To learn more about this year’s Motoblot Show, including a complete event schedule, entry information,
tickets and more, visit www.motoblot.com. Fans can follow along and get live updates from the event using
#ChicagoMachine on facebook, twitter and instagram.
BC Cafe Racer Deux
BC Vintage Vendetta
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BC Design Series Street Triple
BC DESIGN PHILOSOPHY
At British Customs our goal is simple: We design and innovate our products to enhance the rider’s relationship with their bike. Our
products help riders make the bike their own, and give them yet another reason to ride. Our cornerstone values of performance,
innovation, quality and comfort take center stage with every decision we make to deliver an uncompromising product for you, our
customer. We embrace the notion that riders are driven to modify their motorcycles, whether it be for performance or aesthetics, out of
a sense of individuality. Each modification contributes to a bike’s story, so we are constantly developing new products to ensure that
every rider can create their own narrative. Motorcycles are viewed as blank canvases by their owners, and each modification is a brush
stroke on their masterpiece.
CONTACT
British Customs
Kerissa Torres
18426 S. Broadway St.
Gardena, CA 90248
(310) 225-2570
www.british-customs.com
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Acorn Woods Communications
Ron Benfield
2120 Main Street, Suite 130
Huntington Beach, CA 92648
(714) 960-5500
ron@acorn-woods.com
www.acorn-woods.com