nvidia® Tegra® branding guidelines

Transcription

nvidia Tegra
brandING guidelines
®
®
NVIDIA tEGRA Branding guidelines
CONTENTS
01
1.1
1.2
The NVIDIA Logo
Logo Usage
Clear Space & Unacceptable Logo Usage
02
2.1
2.2
2.3
2.4
2.5
Powered by NVIDIA Tegra Branding
Branding / Primary
Branding / Secondary
Branding / Do Nots
Partner Co-Branding
On Packaging
03
3.1
3.2
Trademark Attribution
Trademarks & Nomenclature
Licensed Technology for Tegra 3
NVIDIA
NVIDIA
Corporation
TEGRA Branding
Partner
Guidelines
Co-Branding Guidelines
LOGO
THE nvidia LOGO
01
1.1
LOGO USAGE
Think of a logo as the corporate equivalent of
a person’s unique signature. NVIDIA signs all
of its communications with the logo.
NVIDIA Logo | Vertical Orientation (Preferred)
Graphic Eye
The NVIDIA logo establishes the company’s
presence and should appear on all
communication materials from the company.
Following these guidelines ensures that
the logo is used correctly. These guidelines
also establish rules for co-branding with
NVIDIA and its partners.
TYPICAL Logo color:
NVIDIA Logo | Horizontal Orientation
NVIDIA Word mark
Graphic
Eye
NVIDIA Word mark
Single Color Logo on Different Backgrounds
Two Color Logo on Different Backgrounds
NVIDIA GREEN
Pantone 376
CMYK: 50 / 0 / 100 / 0
RGB: 118 / 185 / 0
BLACK
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
0
NOTE: The idea is to give the logo enough contrast
against a colored background, for maximum visibility.
50 %
100 %
0
50 %
100 %
MODIFY
r relationship of
nd NVIDIA
1.2
nvidia Tegra branding guidelines
Clear sPaCe & unaCCePTable lOgO usage
resTrICTIons oF THe nVIdIA Logo
MiniMuM Clear sPaCe OF THe nvidia lOgO
The position, size, color, proportions, and
spatial relationships of the nvidia logo
may not be altered. always use the
approved nvidia logo artwork.
do not redraw or re-create the logo.
X
MiniMuM size OF THe nvidia lOgO
vertical logo
vertical logo (preferred)
0.35 in
9 mm
Horizontal logo
Horizontal logo
0.12 in
X
DO NOT SEPARATE
the ‘eye’ graphic symbol
and NVIDIA wordmark
DO NOT MODIFY
the colour relationship of
the eye and NVIDIA
DO NOT USE LESS
CLEAR SPACE than the
min. clearspace allows
3 mm
DO NOT ADD EFFECTS
to /or surounding the
logotype
unaCCePTable lOgO usage
DO NOT REARRANGE
the logotype
DO NOT PLACE the
logotype on to busy
backgrounds
DO NOT FRAME
the logotype
DO NOT SEPARATE
the ‘eye’ graphic symbol
and NVIDIA wordmark
DO NOT MODIFY
the colour relationship of
the eye and NVIDIA
DO NOT USE LESS
CLEAR SPACE than th
min. clearspace allow
NVIDIA
DO NOT SKEW OR
DISTORT the logotype
DO NOT RESIZE
elements independently
DOUSE
NOT
CUTLESS
OR
DELETE
DO
NOT
TYPE
THE
LOGO
DOSEPARATE
NOT ADD OR
DOMODIFY
NOT USE DO
THE
DO NOT RECOLOUR
DO
NOT
USE
LESS
DO
MODIFY
DO
NOT
ADD
EFFECTS
DO
NOT
REARRANGE
DORECOLOUR
NOT PLACE
SEPARATE
NOT
RESIZE
DO NOT
DO
NOT
SKEW
OR
DONOT
NOT
USE
LESS
DOSUBTRACT
NOT
DO
MODIFY
NOT
MODIFY
DO
NOT
USE
LESS
DONOT
NOT
DO
ADD
NOT
EFFECTS
ADD
EFFECTS
DO
NOT
DO
REARRANGE
NOT
REARRANGE
DO
NOT
DO
PLACE
NOT
PLACE
the
the DOthe
DO
NOT
DO
FRAME
NOT
FRAME
DO NOT
DOSEPARATE
NOT
SEPARATE
DO
NOT
LESS
DO
NOT
DO
NOT
ADD
EFFECTS
DO
NOT REARRANGE
DO
NOT PLACE
DO
NOT
FRAME
DO
NOT
DO
NOT
TYPE
DO
NOT
SEPARATE
DO
NOT
RECOLOR
DO
NOT
USE
DO
NOT
SKEW
OR
MAKE
SURE
THE
LOGO
DO
NOT
DO
USE
NOT
LESS
USE
LESS
DO
NOT
DO
MODIFY
NOT
MODIFY
DO
NOT
DO
ADD
ADD
EFFECTS
DO
NOT
DOREARRANGE
NOT
REARRANGE
DO
PLACE
NOT
PLACE
theDO
the
DO
NOT
DOFRAME
NOTthe
FRAME
DO
NOT
DO
SEPARATE
NOT
SEPARATE
DO
NOT
USE
LESS
DO
NOT
MODIFY
DO
NOT
ADD
EFFECTS
DO
NOT
REARRANGE
DO
NOT
PLACE
the
DO
NOT
FRAME
DOgraphic
NOT
SEPARATE
logotype
or
of
itrelationship
in
typefaces
elements
from
the
logo
LOGOTYPE
BLACK
the logo or Trademark
CLEAR
SPACE
than
the
the
colour
ofNOT
tologotype
/or
surounding
the
the
logotype
logotype
on to b
the
‘eye’CLEAR
graphic
symbol
independently
logo
or
Trademar
DISTORT
the
CLEAR
SPACE
than
the
the
colour
the
colour
relationship
relationship
ofrelationship
ofINDO
SPACE
than
the
toparts
/or
surounding
to
/or
surounding
the
theEFFECTS
theNOT
logotype
the
logotype
logotype
on
tologotype
busy
onNOT
toDO
busy
the
logotype
the
logotype
the ‘eye’
the
‘eye’
graphic
symbol
symbol
CLEAR
SPACE
thanDO
the
the
colour
of
to
/or
surounding
the
the
logotype
on
toelements
busy
the
logotype
the
‘eye’
graphic
symbol
NOT
USE
LESS
NOT
MODIFY
DO
ADD
EFFECTS
DO
NOT
REARRANGE
NOT
PLACE
the
DO
NOT
FRAME
DO
NOT
SEPARATE
THE
LOGO
inclearspace
the
“eye”
symbol
the
logo
CLEAR
SPACE
than
DISTORT
the logo
IS
VISIBLE
on the
a light
CLEAR
CLEAR
SPACE
SPACE
than
the
than
the
colour
the
colour
relationship
relationship
of
of
to
/or the
surounding
to
/orthe
surounding
the
the
logotype
the logotype
logotype
logotype
on to busy
on tologotype
busy
logotype the
the
‘eye’
thegraphic
‘eye’
graphic
symbol
CLEAR
SPACE
than
the
the
colour
relationship
of
to
/orNVIDIA
surounding
the logotype
logotype
on to
busy
the
the ‘eye’
graphic
symbol
min.
allows
the
eyethe
and
logotype
backgrounds
and
NVIDIA
wordmark
min.
clearspace
allows
thesymbol
eyethe
and
eye
NVIDIA
and
NVIDIA
min.
clearspace
logotype
logotype
backgrounds
backgrounds
and NVIDIA
and
NVIDIA
wordmark
wordmark
min.
clearspace
allows
the
eye
and
NVIDIA
logotype
backgrounds
and
NVIDIA
wordmark
CLEAR
SPACE
than
the
colour
relationship
ofallows
to /orthe
surounding
the
the
logotype
onlogotype
to the
busylogotype
logotype
the
‘eye’
graphic
symbol
min.
clearspace
min.
clearspace
allows
allows
the
eye
the
and
eye
NVIDIA
and
NVIDIA
logotype
logotype
backgrounds
backgrounds
and
NVIDIA
and
NVIDIA
wordmark
wordmark
min.
clearspace
allows
the
eye
and
NVIDIA
logotype
backgrounds
and
NVIDIA
wordmark
typefaceslogotype
from the nvidia
the minimum min.
clear
colored background
clearspace allows
the eye and NVIDIA
backgrounds
and NVIDIA wordmark
trademark
space allows
NVIDIA
NVIDIA
NVIDIA
NVIDIA
NVIDIA NVIDI
NVIDIA
DO NOT USE LESS
CLEAR SPACE than the
min. clearspace allows
DO NOT ADD EFFECTS
to /or surounding the
logotype
DO NOT REARRANGE
the logotype
DO NOT CUT OR
ADD
OR
SUBTRACT
DO
USE
THE
RESIZE
DO
RECOLOUR
SKEW
OR
DONOT
NOT
DO
CUT
NOT
OR
CUT
DELETE
OR
DELETE
DONOT
NOT
DO
TYPE
NOT
THE
TYPE
LOGO
THE
LOGO
DO
NOT
ADD
ORADD
SUBTRACT
DONOT
NOT
ADD
OR
SUBTRACT
DONOT
NOT
DO
USE
NOT
THE
USE
THE
DORESIZE
NOT
RESIZE
DONOT
NOT
DO
RECOLOUR
NOT
RECOLOUR
DO NOT
DOSKEW
NOT
SKEW
OR
OR OR DO NOT
DO
NOT
CUT
OR DELETE
DO
NOT
TYPE
THE LOGO
DO
NOT
OR SUBTRACT
DO
NOT
USE THE DO
DO
NOT RESIZE DO
DO
NOT RECOLOURDO
DO
NOT SKEW
NOT
DO
CUT
NOT
OR
CUT
DELETE
ORREARRANGE
DELETE
DO
NOT
DO
TYPE
NOT
THE
TYPE
LOGO
THE
LOGO
NOT
DO
NOT
OR
ADD
SUBTRACT
ORUSE
SUBTRACT
DO
NOT
DO
USE
NOTDO
THE
USE
THE
DO
NOT
DORESIZE
NOTDO
RESIZE
DO
NOT
DORECOLOUR
NOT
DO
NOT
DOSKEW
NOT SKEW
OR DO
ORNOT
DO NOTDO
CUT
OR
DELETE
DO NOT
TYPE
THE
LOGO
DO NOTDO
ADD
ORADD
SUBTRACT
DO NOT
USE
THE
DOFRAME
NOT
RESIZE
DO NOT
RECOLOUR
DO
NOT
SKEW
OR
DO
NOT
LESS
DORECOLOUR
NOT MODIFY
NOT
ADD EFFECTS
DO
NOT
DO
NOT
PLACE
the
NOT SEPARATE
DO NOT
PLACE
the
theNOT
logotype
elements
from
the
logo
LOGOTYPE
INOR
BLACK
elements
independently
the
logo
or Trademark
DISTORT
the
logotype
theNOT
logotype
the
logotype
or
parts
orofparts
it orofparts
it DO
inoftypefaces
typefaces
from
the
logo
elements
from
the
logo
LOGOTYPE
LOGOTYPE
IN
BLACK
IN BLACK
elements
independently
theNOT
logo
the
or
logo
Trademark
orlogo
Trademark
DISTORT
DISTORT
theDISTORT
logotype
the logotype
the
logotype
it inCUT
in
typefaces
elements
from
the logo
LOGOTYPE
IN BLACK
elements
independently
the
or Trademark
the logotype
NOT
DELETE
DO
TYPEorT
DO
NOT
ADD
OR
SUBTRACT
DO
USE
THE
DO
RESIZE
DO
NOTelements
RECOLOUR
DO
NOTelements
SKEW
ORindependently
DO
NOT
ADD
MAKE
THE
DO
NOT
DO
NOT
RE-SIZE
DO
NOT
RECOLOR
DO
NOT
ADD
OR
the logotype
theparts
logotype
or
or
of
parts
it in
ofSURE
it orinparts
typefaces
inoftypefaces
elements
elements
from
the
from
logo
the logo
LOGOTYPE
LOGOTYPE
INto
BLACK
BLACK
elements
elements
independently
the
theorlogo
Trademark
orcolour
Trademark
the logotype
theDISTORT
logotype
the IN
logotype
or
ofparts
it
typefaces
elements
from
the
logo
LOGOTYPE
IN
BLACK
elements
independently
the
logo
orlogo
Trademark
DISTORT
theDISTORT
logotype
CLEAR
SPACE
than
the
relationship
of
/orIN
surounding
the
the
logotype
on to busy
theindependently
‘eye’
graphic
symbol
logotype
on PLACE
toDISTORT
busy
the logotype
the
logotype
it logotype
in typefaces
elements
fromthe
the logo
LOGOTYPE
BLACK
elements
independently
the logo
or Trademark
the logotype
EFFECTS to
LOGO IS VISIBLE backgrounds
the
logo on busy
elements of the
the logo or
SUBTRACT
elements
min. clearspace
allows
the eye and NVIDIA
logotype
andlogo
NVIDIA wordmark
backgrounds
the logo
on a dark colored
backgrounds
independently
Trademark
from the logo
background
NVIDIA teGRa Branding Guidelines
Powered by NVIDIA Tegra
Branding
02
2.1
branding / PriMarY
The proper and consistent use of the nvidia
brands on devices and marketing materials
ensures and communicates the company’s
presence and value-add.
2/COlOr
single COlOr
To promote the utmost quality in our
partner’s product, we expect and request
the same standard when using our brand.
we encourage and request the same high
quality applications of our brand on devices
as our Partners do.
PanTOne 376C
Clear sPaCe
MiniMuM size
(use version 3 if a smaller logo is needed)
X
0.125” / 3mm
On device examples
For on-device branding with partner logos, ensure minimum clear space between logos.
On screen examples
On dark baCkgrOund
2.2
branding / seCOndarY
MiniMuM size
On dark baCkgrOund
0.04” / 1mm
single COlOr
as our Partners do.
Clear sPaCe
n
n
n
n
n
On device example
Powered by
nvidia Tegra text
lockup
For on-device branding with limited space, use the secondary Powered by nvidia Tegra text lockup for better readibility.
2.3
branding / dO nOTs
PriMarY lOgO / unaCCePTable usage
x
x
x
x
x
x
x
x
NVIDIA TEGRA
DO NOT SEPARATE
the “eye” symbol
from the nvidia
trademark
x
DO NOT RE-SIZE
elements of the logo
independently
DO NOT RECOLOR
the logo
x
DO NOT RECOLOR
the logo or
Trademark
seCOndarY lOgO / unaCCePTable usage
x
x
DO NOT TYPE
THE LOGO in
typefaces
DO NOT SKEW OR
DISTORT the logo
x
MAKE SURE THE
LOGO IS VISIBLE
on a light colored
background
DO NOT ADD
EFFECTS to
the logo
MAKE SURE THE
LOGO IS VISIBLE
on a dark colored
background
DO NOT PLACE
the logo on busy
backgrounds
DO NOT ADD OR
SUBTRACT elements
from the logo
x
x
x
x
x
x
POWERED BY NVIDIA TEGRA
DO NOT RECOLOR
the logo
DO NOT TYPE
THE LOGO in
typefaces
DO NOT SKEW OR
DISTORT the logo
MAKE SURE THE
LOGO IS VISIBLE
on a light colored
background
DO NOT PLACE
the logo on busy
backgrounds
DO NOT RECOLOR
the logo or
Trademark
DO NOT ADD
EFFECTS to
the logo
MAKE SURE THE
LOGO IS VISIBLE
on a dark colored
background
2.4
ParTner CO-branding
deviCes FrOnT
deviCes baCk
as our Partners do.
Tablets
Manufacturer / Carrier / Partner logo
Minimum clear space
smartphones
Minimum clear space
Powered by nvidia Tegra
text lockup with nvidia bug
2.5
On PaCkaging
bOX FrOnT
bOX side
as our Partners do.
Minimum clear space
bOX bOTTOM
Minimum clear space
Minimum clear space
NVIDIA teGRa Branding Guidelines
trademark attribution
03
3.1
TRADEMARKS & NOMENCLATURE
Trademark License Agreement
Before using NVIDIA trademarks and/or
logos, a Trademark License Agreement
must be signed. For more information,
please contact your NVIDIA marketing
representative or email NVIDIA marketing
communications at brand@nvidia.com.
Trademark Attribution
The following trademark attribution is
required on all packaging or promotional
materials that display any NVIDIA
trademarks:
© 20XX NVIDIA Corporation, NVIDIA,
the NVIDIA logo, (list all other NVIDIA
trademarks and logos referenced herein) are
trademarks and/or registered trademarks of
NVIDIA Corporation in the United States and
other countries. All rights reserved.
Pronounce NVIDIA
TRADEMARK USAGE AND NOMENCLATURE
[en-VID-eeyah]
Re
gi
Sp ste
ac red
Ca e
pi
ta
liz
ed
Re
gi
s
Sp ter
ac ed
e
Ca
pi
ta
liz
e
pe
rc
as
e
In General:
Up
When creating or writing copy for
communication material, please cite our
products/technologies in headlines or body
copy as specified in these guidelines. These
rules apply for all applications.
NVIDIA® Product® Model
EXAMPLES OF NVIDIA tegra PRODUCTS
NVIDIA® Tegra®
NVIDIA® Tegra® 2
NVIDIA® Tegra® 2 mobile processor
NVIDIA® Tegra® 2 mobile processor with dual-core ARM® Cortex™-A9 CPU
NVIDIA® Tegra® 3
NVIDIA® Tegra® 3 mobile processor with quad-core CPU and 5th battery-saver core
• Super 4-PLUS-1™ quad-core with 5th battery-saver core
• High-performance 12-core NVIDIA® GPU
GENERAL RULES FOR TRADEMARK IN COMMUNICATION COPY
NVIDIA is always written in uppercase.
NOTE: NVIDIA requires a minimum font size
of six point type for trademark/legal
attribution.
When writing copy for communication material, please use the complete
trademark on first reference:
NVIDIA + product family brand + product nomenclature
For example:
The first reference of any product requires
proper trademark attribution. Beyond the
first reference, use is optional.
NVIDIA® Tegra® 3 Mobile Processor
The use of the “NVIDIA” brand is not required after the first reference.
See below example of usage:
As the world’s first mobile super chip, NVIDIA® Tegra® 2 brings extreme
multitasking with the first mobile dual-core CPU, the best mobile Web
experience with up to two times faster browsing, hardware accelerated
Flash, and console-quality gaming with an NVIDIA® GPU. Get neverbefore-seen experiences on a mobile device with NVIDIA Tegra.
licensed technology for TEGRA 3
For OEMs who license the NVIDIA Tegra 3’s
HDMI 3D Stereo feature, add “with 3D Stereo
Gaming” to their HDMI line specification.
USAGE LicenSe Agreement
Before using NVIDIA trademarks and/or
logos, a Trademark License Agreement
must be signed. For more information,
please contact your NVIDIA marketing
representative or email NVIDIA marketing
communications at brand@nvidia.com.
EXAMPLES OF HDMI line specification
HDMI (with 3D Stereo Gaming)
HDMI 1.4a (with 3D Stereo Gaming)
HDMI out (with 3D Stereo Gaming)
3.2
© 2012 NVIDIA Corporation, www.nvidia.com

nvidia® Tegra® branding guidelines

Transcription

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