corporate brochure

*69769(;,)96*/<9,
CONTENT
PLAY IMAGINATIVE
‹>OH[7SH`0THNPUH[P]L
JHUKVMVY`V\
‹4HYRL[PUN^P[O`V\Y-PN\YL
‹.L[[PUN:[HY[LK
TREXI
‹(IV\[;YL_P
‹>O`;YL_P
‹*YLH[L`V\Y;YL_P
‹*VYWVYH[L*SPLU[Z
‹7VY[MVSPV
‹;YL_P*\Z[VTZ
‹;YL_P+LZPNU*VTWL[P[PVUZ
‹;YL_PPU[OL4LKPH
ORIGINAL FIGURINES
‹*VYWVYH[L*SPLU[Z
‹7VY[MVSPV
73(@04(.05(;0=,
05;/,4,+0(
()6<;
73(@04(.05(;0=,
*65;(*;
05-694(;065
WHAT
PLAY IMAGINATIVE CAN DO FOR YOU
Produce a figure for
your marketing needs!
Strengthen your company’s brand
value for top-of-mind recall.
Transform your brand by giving it a
physical identity.
A 3-Dimensional medium has no
creative boundaries!
MARKETING WITH YOUR FIGURE
EXCLUSIVE GIVEAWAYS
@V\Y-PN\YPULHZHUL_JS\ZP]L
KVVYNPM[H[`V\YL]LU[YVHKZOV^
PRODUCT BUNDLE
WITH YOUR FIGURINE
PURCHASE / GIFT WITH
PURCHASE
*VTWSLTLU[PUN[OLTHPUWYVK\J[
HZH\UPX\L]PZ\HSYLTPUKLY
@V\Y-PN\YPULHZHSPTP[LKLKP[PVU
WYVK\J[
REDEEMABLE
EXCLUSIVES
FUND RAISER
@V\Y-PN\YPULHZHOPNOS`ZV\NO[
HM[LYJVSSLJ[PISL
@V\Y-PN\YPULHZHW\YJOHZHISL
WYLTP\TMVYZVJPHSJH\ZLZ
BRAND MASCOT
@V\Y-PN\YPULHZH\UPX\LHUK
JVSSLJ[PISLIYHUKTHZJV[
GETTING STARTED
CHOOSE YOUR FIGURE:
ORIGINAL FIGURINE
TREXI
Transform your mascot
or create a new character
to cater to your brand and
marketing needs!
Available in two sizes:
tJODI
tJODI
DECIDE ON:
DESIGN
3
Customisable from pocket
and desktop size to a life
size display.
QUANTITY
PACKAGING
PLAY IMAGINATIVE WILL TAKE CARE OF THE REST!
CONCEPT & DESIGN
PRODUCTION
QUALITY CHECKS
DELIVERY
*OVVZLMYVTV\YM\SSYHUNLVMIHZPJKLZPNULYJHU]HZHY[[V`ZH]HPSHISLYLHKPS`J\Z[VTPZHISL
^P[OHJJLZZVYPLZZPaLZHUKÄUPZOLZ[VZ\P[`V\YI\ZPULZZHUKWYVTV[PVUHSULLKZ
7YVK\J[PVU3LHK;PTL!;YL_P!TVU[OZMYVTKLZPNU[VKLSP]LY`
7YVK\J[PVU3LHK;PTL!6YPNPUHS-PN\YPUL!TVU[OZMYVTKLZPNU[VKLSP]LY`
TREXI
ABOUT TREXI
Introducing Trexi:
a world-renowned canvas art
toy that YOU can personalise
in a variety of styles!
;YL_PPZHCollectible Figurine
HUKKLZR[VWYLTPUKLYVM`V\Y
IYHUK
;YL_PPZMulti-Faceted^P[OH
YV[H[PUNOLHK
;YL_PPZVersatileHUKJHUIL
KLZPNULKPUTHU`Z[`SLZ
;YL_PPZMulti-PurposeHUK
THYRL[Z`V\YIYHUKPUTHU`
^H`Z
:PUJLP[ZJYLH[PVUI`:PUNHWVYL»Z
VUS`KLZPNULY[V`JVTWHU`
7SH`0THNPUH[P]LPU(WYPS
O\UKYLKZVMKLZPNUZOH]LMV\UK
[OLPY^H`VU[V;YL_P^P[OV]LY
TPSSPVUWPLJLZZVSK^VYSK^PKL
CELEBRITIES
(UK`3H\2LUU`)LL;HP^HULZL
/VZ[/\HUN;a\*OPHVHUK
=HUULZZ>\MYVT;HP^HULZLIV`
IHUK-
URBAN ARTISTS
1VL3LKIL[[LY;VRPKVRP4VYP
*OHJR+L]PSYVIV[Z2LUU`^VYRZ
HUK+H]PK/VY]H[O
LICENSES
+PZUL`4HY]LS+**HYL)LHYZ
:WVUNL)VI:X\HYL7HU[Z/HWW`
;YLL-YPLUKZHUK3VVUL`;\ULZ
GOVERNMENT BODIES
;OL4LKPH+L]LSVWTLU[(\[OVYP[`
VM:PUNHWVYL[OL:PUNHWVYL
;V\YPZT)VHYK[OL:PUNHWVYL
,JVUVTPJ+L]LSVWTLU[)VHYK
[OL:PUNHWVYL:WVY[Z*V\UJPSHUK
:PUNHWVYL7VZ[
CORPORATE BRANDS
*VJH*VSH*HUVU(KPKHZ
(KVIL.\PUULZZ4V[VYVSHHUK
-YHZLY5LH]L3PTP[LK
Born in sunny Singapore;
Trexi is my name!
You can make me what you
like,
even play a game!
Draw me as an animal,
design me as a man,
Paint me as an alien,
be all of these I can!
Mix and match my upper
head,
rotate my head one way,
I could have a different face,
it could change every day!
If you have a story,
if you want to share,
I can tell it for you,
and that’s because I care!
I’m a trendy, cool collectible,
2 sizes are available.
I’m customisable,
super incredible;
I am your marketing miracle!
WHY TREXI
PERSONALITY:
;YL_PLTIVKPLZPUZ[HU[JOHYT
HUKWLYZVUHSP[`;YL_PPZHUHMMHISL
JOHYHJ[LY[OH[PZ^OVSLZVTLM\U
HUKJYLH[P]L
CUSTOMISABLE:
;YL_PPZHwISHURJHU]HZx[OH[JHU
ILWLYZVUHSPZLKPUH]HYPL[`VM
Z[`SLZI`KPMMLYLU[KLZPNULYZHUK
HY[PZ[Z
INTERACTIVE & ENGAGING:
>P[OHY[PJ\SH[LKQVPU[Z[OH[HSSV^
]HYPV\ZWVZLZ;YL_POHZILJVTL
TVYLPU[LYHJ[P]LSPRLUL]LYILMVYL
TOP-OF-MIND RECALL:
;YL_PVJJ\WPLZKLZR[VWºYLHS
LZ[H[LxHJVUZ[HU[YLTPUKLY
VM`V\YWYVK\J[ZHUKZLY]PJLZ
JYLH[PUNTH_PT\TIYHUKPUN
YLJHSS
DISTINCTIVE:
;YL_PPZH\UPX\LwSV^IYV^HY[x
THYRL[PUNHUKIYHUKPUN[VVSMVY
JVYWVYH[LJVTWHUPLZIYHUKZ
^OPJOJHUIL\ZLKHZHJVUZ[HU[
]PZ\HSYLTPUKLY[VZLUKH
[OV\NO[M\STLZZHNL[V[OL[HYNL[
H\KPLUJL
MULTI-FACETED:
;YL_POHZ[OLHIPSP[`[VZOV^ZL]LYHS
[VUN\LPUJOLLR]HYPH[PVUZILJH\ZL
VMP[Z\UPX\LYV[H[PUNOLHK[OH[
HSSV^ZKPMMLYLU[ºMHJLZ»6ULHKKLK
VYPNPUHSP[`[OH[KPMMLYLU[PH[LZ;YL_P
MYVT[OLYLZ[
COOL POPART COLLECTIBLE:
<S[PTH[LS`;YL_PPZH[YLUK`KLZPNULY
ÄN\YL[OH[L]LY`IVK`^V\SKSPRL[V
OH]LHZHWVWHY[WPLJL
CREATE YOUR TREXI
CLASSIC
5,>3@9,,5.05,,9,+;YL_P
PZ76:()3,^P[OTV]HISLSPTIZ
Bear Head
Round Head
;OLYLLUNPULLYLK;YL_PJVTLZ
PUZPaLZ
,UX\PYL^P[O\Z[VJYLH[LH
J\Z[VTPZLKOLHKVYHJJLZZVYPLZ
MVY`V\YV^UZWLJPHS;YL_P
*/$)
*/$)
FUNCTIONAL
([[HJO[V3HU`HYK
2.
MP3 PLAYER
3.
1.
LED CLOCK
ACCESSORIES:
-PYL^PYL^P[O<:)
<:)JOHYNLYZVJRL[
0UW\[HUKV\[W\[^PYL
2.
1.
;PTLOY
(SHYT
+H[L
ACCESSORIES:
-PYL^PYL^P[O<:)
<:)JOHYNLYZVJRL[
JVSV\Y3,+
;VW=PL^
SPEAKER
2.
3.
1.
ACCESSORIES:
-PYL^PYL^P[O<:)
<:)JOHYNLYZVJRL[
0UW\[HUKV\[W\[^PYL
-\UJ[PVUHS;YL_PJVTLZPUPUJO
TREXI: CORPORATE CLIENTS
*V\U[SLZZIYHUKZOH]L\ZLK;YL_P[VPUJYLHZLIYHUKH^HYLULZZPUHULUNHNPUNHUKM\U
^H`;OLYHUNLVMIYHUKZHUKJVTWHUPLZ[OH[OH]L\ZLK;YL_PHZ[OLPYTHYRL[PUNTLKP\T
VMJOVPJLKLTVUZ[YH[LZ;YL_P»ZÅL_PIPSP[`HUKLMMLJ[P]LULZZHZHTLKP\T[OH[JHUYLZVUH[L
^P[OH^PKLKLTVNYHWOPJVMJVUZ\TLYZ
ADOBE
SYSTEMS
0USPUL^P[O[OLSH\UJOVM[OL*YLH[P]L
:\P[LZVM[^HYL(KVILJYLH[LK
[OL¸*:4\ZRL[LLYZ¹HJVSSLJ[PVU
VM\UPX\L;YL_PÄN\YLZ¶-VU[P
>LIIPHUK,KKP;OLÄN\YLZ^LYL
H]HPSHISL^P[O[OL^LLRSVUNWYL
VYKLYWYVTV[PVUVM*:PU
CANON
PIXMA
>VYRPUN^P[OKLZPNUJVTWHU`
.HNH;YLLPUJO;YL_PZ^LYL
WYVK\JLKHZWHY[VM*HUVU7P_TH»Z
WYVTV[PVUHSWSHUZ7YVK\J[I\UKSLK
^P[O*HUVUPURWHJRZKPMMLYLU[
KLZPNUZ^LYLH]HPSHISLMVYJVSSLJ[PVU
*9,(;0=,
;,*/5636.@
*YLH[P]L;LJOUVSVN`PZH^VYSK^PKL
SLHKLYPUKPNP[HSLU[LY[HPUTLU[
WYVK\J[Z;OPZ*YLH[P]L;YL_P^HZ
JVTTPZZPVULKMVY[OLSH\UJOVM[OLPY
UL^YHUNLVMALU=PZPVU>47
WSH`LYZH[:PUNHWVYL»Z:0;,?ZOV^
HUK^HZH]HPSHISLHZHSPTP[LK
LKP[PVUNPM[^P[OW\YJOHZL
(504(?
(UPTH_PZ(ZPH»ZÄYZ[JOHUULSIYHUK
ZWLJPHSPaPUNPU1HWHULZLHUPTH[PVUZ
*VTTPZZPVULKI`(UPTH_[OL
L_JS\ZP]L.PUa\;YL_P^HZWYLZLU[LK
HZHUL_JS\ZP]LWYLTP\T[V[YHKL
WHY[ULYZHMÄSPH[LZHUKJVUZ\TLYZ
[VWYVTV[L[OLJOHUULS^OPSL[OL
SPTP[LKLKP[PVU4LJOIV[;YL_P^HZ
NP]LUV\[[VKYP]LZ\IZJYPW[PVU[V
(UPTH_PU/VUN2VUN
CANON
PIXMA
(M[LYHZ\JJLZZM\SY\UVMHZPTPSHY
JHTWHPNU*HUVU7P_TH[LHTLK\W
^P[OKLZPNUJVTWHU`.HNH;YLL[V
WYVK\JLHUV[OLYZLYPLZVMKLZPNUZ
[VILWYVK\J[I\UKSLK^P[O*HUVU
PURWHJRZ
*(7*64
.HTLW\ISPZOLY*HWJVTZWLJPHSS`
WYVK\JLK;YL_PZ[VLUOHUJL[OL
THYRL[PUNVM[OLPYUL^]PKLVNHTL
+HYR=VPK
CANON EOS &
CANON PIXMA
(THQVYWSH`LYPU[OLKPNP[HS
WOV[VNYHWO`PUK\Z[Y`*HUVU
JVTTPZZPVULK*HUVU,6:HUK
7P_THTLTVY`KYP]L;YL_PZHZWHY[VM
[OLPYSPULVMHJJLZZVYPLZMVY[OLKPNP[HS
WOV[VNYHWOLY
CATHAY
&."9
,4H_;YL_PZ^LYLNP]LUL_JS\ZP]LS`
[VUL^TLTILYZVM,4H_[OLUL^S`
VWLULKZ[H[LVM[OLHY[LU[LY[HPUTLU[
SL]LSH[*H[OH`*PULSLPZ\YL6YJOHYK
DHL
;VTHYR`LHYZPU:PUNHWVYL+/3
HUUV\UJLK[OLVMÄJPHSVWLUPUNVMP[Z
L?WV:LY]PJL*LU[YL'*OHUNP:V\[O
PU0U]P[LKN\LZ[ZTLKPHHUK
LTWSV`LLZYLJLP]LK[OL+/3*V\YPLY
;YL_PPU[OLPYNVVKPLIHN
CANON
PIXMA
-VSSV^PUN[OLZ\JJLZZVMHWYL]PV\Z
THYRL[PUNJHTWHPNU^P[OTLTVY`
KYP]L;YL_PZ*HUVU7P_TH[LHTLK
\W^P[OKLZPNUJVTWHU`.HNH;YLL
[OLYLI`JYLH[PUN:^LL[;VV[OHUK
+HYR,`LZ
CERTIS
CISCO
*LY[PZ*0:*6WYV]PKLZH
JVTWYLOLUZP]LYHUNLVMZLJ\YP[`
HUKJVUZ\S[HUJ`ZLY]PJLZ[VJH[LY[V
J\Z[VTLYZULLKZHUKWYV]PKLWLHJL
VMTPUK:L]LU;YL_PZ^LYLKLZPNULK
[VIYPUN[VTPUK*LY[PZ*0:*6HZ[OL
ZLJ\YP[`ZVS\[PVUVMJOVPJLz
DOTCON
;OLÄYZ[JVYWVYH[L;YL_PL]LY
WYVK\JLK[OL+V[*VU;YL_P^HZ
H]HPSHISLHZHWYVTV[PVUHS[VVSH[H
JVSSLJ[PISL[V`JVU]LU[PVU+V[*VU
EDB
:PUNHWVYL»Z,JVUVTPJ+L]LSVWTLU[
)VHYK,+)JVTTPZZPVULK,+)
;YL_PZ¶¸4HYRL[LLY0UUV]H[VY
:[YH[LNPZ[HUK.SVIL[YV[[LY¹¶
J\Z[VTTHKLMVY,+)»ZZJOVSHYZOPW
WYVNYHTKYP]LHUKNP]LUV\[[V
Z[\KLU[ZH[[VWQ\UPVYJVSSLNLZPU
:PUNHWVYL
HOSTDIME
+LZPNULKHZHJ\Z[VTLYZLY]PJL
HNLU[[OLPUJO/VZ[+PTL;YL_P
^HZJYLH[LKHZHTPUP]LYZPVUVM
(SL_-VU[[OL+PYLJ[VYVM*SPLU[
9LSH[PVUZHUK+L]LSVWTLU[MVY
/VZ[+PTLJVT0[^HZH]HPSHISLH[
/VZ[PUN*VUPU(\Z[PU;L_HZ
20562<50@(
(UL^HKKP[PVU[V2PUVR\UP`H»Z
JVSSLJ[PISL;YL_PZ[OL2PUVR\UP`H
4HULRP5LRVPZHJ\[L1HWHULZL
JH[WYVK\JLKHZWHY[VMHTHYRL[PUN
WSHUKLZPNULK[VILJRVUYLHKLYZ[V
LTIHYRVUHTHNPJHSQV\YUL`MV\UK
HTPKZ[[OLWHNLZVMHIVVR
MOTOROLA
SINGAPORE
0U5V]LTILY-SPURV;YL_PZ^LYL
NP]LUV\[^P[OL]LY`W\YJOHZLVM
[OLUL^S`SH\UJOLK4V[VYVSH9629
,4V[VYVSH»ZÄYZ[TVIPSLOHUKZL[
[VMLH[\YL[OLP;\ULZJHWHIPSP[`
:[HUKLLZVM-SPURV^LYLZ[YH[LNPJHSS`
WSHJLKH[ZLSLJ[LKYL[HPSV\[SL[Z[V
WYVTV[L4V[VYVSH»ZÄYZ[VMP[ZRPUK
YLKLTW[PVU\ZPUNHKLZPNULY[V`PU
:PUNHWVYL
FLESH
IMP
:L[[PUN[YLUKZHUKZOHWPUN\YIHU
Z\IJ\S[\YLMHZOPVUSHILS-SLZO0TW
KLZPNULK[OLPYV^U-SLZO0TW;YL_P[V
Z\P[[OLPYTHYRL[PUNULLKZ
INGRAM
MICRO
0UNYHT4PJYVHNSVIHS[LJOUVSVN`
THYRL[PUNZHSLZHUKSVNPZ[PJZ
JVTWHU`WYV]PKLZ[OLIYVHKLZ[HYYH`
VM[LJOUVSVN`WYVK\J[ZHUKZLY]PJLZ
(ZWHY[VMHZOHYLKTHYRL[PUN
JHTWHPNU[OL0)4;YVVWLY;YL_P^HZ
KLZPNULK[VLTWOHZPaL¸7YVQLJ[)PN
.YLLU¹HIPSSPVUPU]LZ[TLU[^OPJO
HPTZH[PUJYLHZPUN[OLLMÄJPLUJ`VM
0)4WYVK\J[Z
LIME
MAGAZINE
304,THNHaPULJLSLIYH[LKP[Z [O
IPY[OKH`^P[O[OLSPTP[LKLKP[PVU
¸;^PZ[H3PTL¹;YL_P^OPJOJVTLZ
VUHZRH[LIVHYK;OLZL^LYL
YLKLLTHISL[V]PZP[VYZH[[OL304,
:VUPJ)HUNJ\T304,-SLH4HYRL[
'ZJHWL
MITSUBISHI
RALLIART
4P[Z\IPZOP4V[VYZ»9HSSPHY[OHZH
Z[YVUNYHJPUNOLYP[HNLPUL]LU[ZZ\JO
HZ[OL-0(>VYSK9HSS`*OHTWPVUZOPW
>9*HUK[OLNY\LSPUN+HRHYYHSS`
,_JS\ZP]L9HSSPHY[;YL_PZ^LYLNP]LU
V\[[VUL^TLTILYZVM;OL9HSSPHY[
4LTILY»Z*S\IHZWHY[VMH^LSJVTL
RP[
GES
;OL:PUNHWVYL,JVUVTPJ
+L]LSVWTLU[)VHYKHUK:PUNHWVYL
)\ZPULZZ-LKLYH[PVUWYVK\JLKH
ZWLJPHS;YL_PHZHJVTTLTVYH[P]L
NPM[[V=07ZH[[OL.SVIHS,U[YLWVSPZ
':PUNHWVYL.,:HWYLTPLYL
I\ZPULZZSLHKLYZ»JVU]LU[PVUHUK
PU[LYUH[PVUHSTHYRL[WSHJLJVUULJ[PUN
LU[LYWYPZLZ[VM\UKZTHYRL[Z
WHY[ULYZHUK[LJOUVSVN`
KENNY B
;OPZPUJO;YL_P^HZZWLJPHSS`
THKLMVY/VUN2VUNIHZLKT\ZPJPHU
HUKHJ[VY2LUU`)[VJVTTLTVYH[L
OPZJVUJLY[PU
MDIS
;OL4HUHNLTLU[+L]LSVWTLU[
0UZ[P[\[LVM:PUNHWVYL4+0:
:PUNHWVYL»ZVSKLZ[UVUWYVÄ[
WYVMLZZPVUHSPUZ[P[\[LMVYSPMLSVUN
SLHYUPUNJVTTPZZPVULKZWLJPHS
;YL_PJOHYHJ[LYZH[[OLPY6WLU+H`
L]LU[^OPJO^LYLNP]LU[V[OLÄYZ[
H[[LUKLLZ
MITSUBISHI
RALLIART
-VSSV^PUNHZ\JJLZZM\STHYRL[PUN
JHTWHPNU4P[Z\IPZOPJVTTPZZPVULK
HUV[OLYWHPYVM;YL_PZ[OPZ[PTL
KLZPNULKHZ4P[Z\IPZOP9HSSPHY[
7P[JYL^
GUINNESS
0U.\PUULZZWYVK\JLKPUJO
/HSSV^LLU;YL_PZH]HPSHISLPU
KLZPNUZ^P[O[OL7\TWRPU/LHK
KLZPNUTHKLH]HPSHISLPUPUJO
HZ^LSS
KINOKUNIYA
2PUVR\UP`H)VVRZ[VYLZZWLJPHSPZLZPU
[OLZHSLVM1HWHULZLMVYLPNUIVVRZ
QV\YUHSZTHNHaPULZL[J-V\YSPTP[LK
LKP[PVUJVSV\Y]HYPHU[2PUVR\UP`H
;YL_PZ^LYLYLKLLTLKI`[OVZL^OV
W\YJOHZLK7SH`[PTLZ»0ZZ\L
H[
2PUVR\UP`HZ[VYLZPUHTVU[OSVUN
WYVTV[PVU
MEDIACORP
CHANNEL U
4LKPH*VYWVULVM[OLYLNPVU»ZTVZ[
LZ[HISPZOLKIYVHKJHZ[LYZYLJVNUPaLK
[OLPTWVY[HUJLVMSVJHST\ZPJHUK
[OLWHZZPVUMVYT\ZPJJYLH[PVU(UL^
WYVNYHTTL^HZPU[YVK\JLK[VNP]L
TH_PT\TL_WVZ\YL[VSVJHST\ZPJ
[HSLU[Z:767/<99(@^P[OP[Z
]LY`V^U;YL_P[VIVV[
NIKE
>VYSK^PKLZWVY[PUNNPHU[5PRL
J\Z[VTPZLK[OPZL_JS\ZP]Ly *YHa`
-VV[IHSS2PK¹;YL_P^OPJO^HZTHKL
H]HPSHISLHZHT`Z[LY`ÄN\YLPU;YL_P
:LYPLZMVYIYHUKPUNW\YWVZLZ
O.D.M.
+LZPNULY^H[JOIYHUKVKT
WYVK\JLKPUJO;YL_PZPUHYHUNLVM
JVSV\YZZWLJPHSS`[VTH[JO[OLPYUL^
SPULVM^H[JOLZPUJO¸5L]LY;VV
3H[L¹;YL_PZ^LYLNP]LUV\[[VN\LZ[Z
H[[OLPY¸NV7052¹WHY[`;OL;YL_PZ
^LYLTHKLL_JS\ZP]LS`H]HPSHISL^P[O
W\YJOHZLZVM[OLZLZLSLJ[LK^H[JOLZ
SINGAPORE
POLYTECHNIC
:PUNHWVYL7VS`[LJOUPJ[OLUH[PVU»Z
ÄYZ[LK\JH[PVUHSPUZ[P[\[PVUVMP[ZRPUK
PU]P[LKZ[\KLU[ZMYVTLHJOVMP[Z
ZJOVVSZ[VKLZPNUH;YL_P^OPJO^LYL
NP]LUV\[HZKVVYNPM[ZK\YPUN[OLPY
HUU\HS+PUULY+HUJLPU:LW[LTILY
SINGAPORE TOY,
GAMES & COMIC
CONVENTION
,TISHaVULKPU[OL:;.**JVSV\YZ
VMYLKHUK^OP[L[OPZ:;.**;YL_P
ZLY]LKHZHTLTVYHIPSPH[V]PZP[VYZVM
[OL:PUNHWVYL;V`.HTLZ*VTPJ
*VU]LU[PVU
STARHUB
UB
;VZOV^JHZL:[HYO\I»ZJHWHIPSP[PLZ
PUTVIPSLVUSPULHUKIYVHKIHUK
;=UL^;YL_POLHKZ^P[OHU[LUUHL
HUKUL^HJJLZZVYPLZSHW[VWZL[
[VWIV_HUKTVIPSLWOVUL^LYL
KL]LSVWLK;OLZLL_JS\ZP]L;YL_PZ
^LYLNP]LUV\[[VJ\Z[VTLYZH[[OL
º/\IIPUN»9VHKZOV^PU(\N\Z[
OMD
64+PZVULVM[OLSHYNLZ[M\SSZLY]PJL
TLKPHJVTWHUPLZPU[OL^VYSK
ZWLJPHS64+;YL_PZ^LYLJYLH[LK[V
IYPUN[VTPUK[OLIYHUK»ZWVZP[PVU
HZHSLHKLYPUTLKPHHUKWYPU[
ZLY]PJLZ;OL`^LYLNP]LUV\[[VZ[HMM
HZNPM[ZHUKHSZVTHKLH]HPSHISLMVY
ZHSL
SINGAPORE
SPORTS
COUNCIL
;OL:PUNHWVYL:WVY[Z*V\UJPS
JVTTPZZPVULK;YL_PZ[VILNP]LU
V\[HZWHY[VM[OLPY:WVY[6U
(TIHZZHKVY7YVNYHTTL
SINGAPORE
TURF CLUB
*VSSLJ[PISL1VJRL`HUK9HJL/VYZL
;YL_PZ^LYLSH\UJOLKPU(WYPSPU
JLSLIYH[PVUVM[OLHUU\HS:PUNHWVYL
0U[LYUH[PVUHS9HJPUN-LZ[P]HS^OPJO
MLH[\YLZ[OL:TPSSPVU:PUNHWVYL
(PYSPULZ0U[LYUH[PVUHS*\WHUK[OL:
TPSSPVU2YPZÅ`LY0U[LYUH[PVUHS:WYPU[
TIGER
AIRWAYS
;PNLY(PY^H`ZHSV^MHYLHPYSPULPU
(ZPH7HJPÄJWYVK\JLK[OLPUJO
;PNLY;YL_PMVYPUÅPNO[ZHSLZ
SENTOSA
:LU[VZH:PUNHWVYL»ZWYLTPLYPZSHUK
YLZVY[NL[H^H`JYLH[LKL_JS\ZP]L
;YL_PZMVYZHSLVU[OLPZSHUKYLZVY[
SINGAPORE
TOURISM
BOARD
;OL:PUNHWVYL;V\YPZT)VHYK:;)
PZHULJVUVTPJKL]LSVWTLU[HNLUJ`
MVYVULVM:PUNHWVYL»ZRL`ZLY]PJL
ZLJ[VYZ[V\YPZT(UL_JS\ZP]LW\YWSL
:;);YL_P^HZ\ZLKHZHKVVYNPM[H[
[OLPYWYP]H[LL]LU[(YLK]HYPHU[^HZ
HSZVTHKLH]HPSHISLHZHT`Z[LY`
ÄN\YLPU;YL_P:LYPLZ^OPJO^HZ
ZVSKPUV]LYJV\U[YPLZ^VYSK^PKL
SPEEDPOST
PUJO:WLLKWVZ[;YL_PZ^LYL
WYVK\JLK^P[OKPMMLYLU[JV\U[Y`
ÅHNHJJLZZVYPLZ[VYLWYLZLU[
(\Z[YHSPH*OPUH-YHUJL/VUN2VUN
1HWHU:PUNHWVYL:V\[O2VYLH
:WHPU<UP[LK2PUNKVTHUK<:(
HUK^LYLNP]LUH^H`PUHZWLJPHS
WYVTV[PVU[VJ\Z[VTLYZ^OV\ZLK
[OLPYZLY]PJLZ
:WLLKWVZ[PZHSLHKPUNWSH`LYMVY
KLSP]LY`ZVS\[PVUZPU:PUNHWVYL
ZO CARD
AV*HYK:PUNHWVYL»ZÄYZ[HUK
VUS`H^HYK^PUUPUNMYLLWVZ[JHYK
JVTWHU`JVTTPZZPVULKH[O
HUUP]LYZHY`;YL_PMVYN\LZ[ZH[[OLPY
IPY[OKH`IHZO
SINGAPORE
DISCOVERY
CENTRE
;OL:PUNHWVYL+PZJV]LY`*LU[YL
HZ[H[LVM[OLHY[ºLK\[HPUTLU[»
H[[YHJ[PVUJVTTPZZPVULKHZWLJPHS
;YL_P^OLUP[VWLULKP[ZKVVYZPU(WYPS
SINGAPORE
TOURISM
BOARD
;OL:PUNHWVYL;V\YPZT)VHYK:;)
PZHULJVUVTPJKL]LSVWTLU[HNLUJ`
MVYVULVM:PUNHWVYL»ZRL`ZLY]PJL
ZLJ[VYZ[V\YPZT:;);OHPSHUK
;YL_PZ^LYLKLZPNULK[VIYPUN[V
TPUK:PUNHWVYLHZH\UPX\L[V\YPZ[
KLZ[PUH[PVU
ST
ELECTRONICS
:;,SLJ[YVUPJZPZHSLHKLYPU
LSLJ[YVUPJZJVTT\UPJH[PVUZHUK
0*;PUMVYTH[PVUJVTT\UPJH[PVUZ
[LJOUVSVNPLZZVS\[PVUZPU[OLYLNPVU
;^VPUJO;YL_PZ^LYLKPZ[YPI\[LK
H[*VTT\UPJ(ZPH[OLYLNPVU»Z
MVYTH[P]L0*;L_OPIP[PVUJVUMLYLUJL
;OL`^LYLHSZVH]HPSHISLH[(ZPH»Z
SHYNLZ[HLYVZWHJLHUKKLMLUJLL]LU[
[OL:PUNHWVYL(PY:OV^PU
MEDIA DEVELOPMENT
AUTHORITY
;OL4LKPH+L]LSVWTLU[(\[OVYP[`VM:PUNHWVYLJVTTPZZPVULKTLTVY`KYP]L;YL_PZMVY[OLPY(UU\HS9LWVY[)\UKSLKPUZPKL[OLTLTVY`
KYP]L[OPZ(UU\HS9LWVY[^HZUV[VUS`\UPX\LI\[LU]PYVUTLU[HSS`MYPLUKS`HZ^LSS
SINGAPORE POST MYSTAMP
SINGAPORE POST MYSTAMP
;OL/PWW`2VUN;YL_P^HZWYVK\J[I\UKSLK^P[OHZL[VML_JS\ZP]L
TH[JOPUNZ[HTWZMVYZHSLH[WVZ[VMÄJLZHJYVZZ:PUNHWVYL
BAUSCH &
LOMB
:VÅLUZ+HPS`+PZWVZHISLPZ[OLSH[LZ[/PNO+LÄUP[PVU
KHPS`JVU[HJ[SLUZMYVT)H\ZJO3VTI+LZPNULK[V
PSS\Z[YH[L[OPZYLSL]HUJL[OPZPUJO;YL_P^HZNP]LU
V\[H[YL[HPSWYVTV[PVUZHUK[VJVU[LZ[^PUULYZ
0UJVSSHIVYH[PVU^P[O:PUNHWVYL7VZ[[OL9VIVULY4LTVY`+YP]L;YL_P
^HZWYVK\JLKHUKWYVK\J[I\UKSLK^P[OHZL[VMTH[JOPUNJVSSLJ[PISL
Z[HTWZ
F&N
-55:PUNHWVYLJVSSHIVYH[LZ^P[O;YL_P[VZWYLHK
OHWWPULZZHUKJOLLY;OPZLMMLY]LZJLU[PUJO
-55;YL_PJVTLZ^P[OHUVYHUNLMYHNYHUJLVUP[Z
HYTZHUK^HZNP]LUHZHZWLJPHS[VRLU[V=07ZHUK
JLSLIYP[PLZ
ADIDAS
(KPKHZJLSLIYH[LK[OLPY[OHUUP]LYZHY`^P[O
ZWLJPHSS`THKL(KPKHZ;YL_PZPUJO;YL_PZ^LYL
WYVK\JLKPUJVSV\YZ^P[OLHJOJVSV\Y^H`NVPUN[V
HKPMMLYLU[JV\U[Y`;OHPSHUK0UKVULZPH7OPSPWWPULZ
4HSH`ZPHHUK:PUNHWVYL[VILNP]LUV\[H[[OLPY
YLZWLJ[P]LSVJHSOV\ZLWHY[PLZ;OLIS\L]LYZPVU^HZ
HSZVWYVK\JLKHZHUL_JS\ZP]LPUJO;YL_P
COCA COLA WE ALL SPEAK FOOTBALL
7SH`0THNPUH[P]L»ZWVW\SHY;YL_PWSH[MVYTZLY]LKHZ[OLPKLHSSH\UJOPUNWHKMVY[OLÄYZ[SPJLUZPUNWYVNYHTVMP[Z[`WL^P[O*VJH*VSH»Z>VYSK^PKL
3PJLUZPUN[LHT;OL*VJH*VSH7YLZLU[Z¸>L(SS:WLHR-VV[IHSS¹;YL_P:LYPLZJVTWYPZLZVMPU[LYUH[PVUHSS`YLUV^ULKKLZPNULYZ^OVZOHYLHWHZZPVU
MVYMVV[IHSSHUKZLL[OLZWVY[HZHºJVTTVUSHUN\HNL»^P[OH\UP]LYZHSHWWLHS[OH[[YHUZJLUKZIVYKLYZ
COCA COLA SINGAPORE
COCA COLA A BETTER TOMORROW
VM[OLILZ[KLZPNUZPUHUVUSPULKLZPNUJVTWL[P[PVU^LYLJOVZLU[VILWHY[VMHIYHUKUL^¸()L[[LY;VTVYYV^¹
;YL_P:LYPLZHSVUNZPKLVM[VKH`»ZTVZ[JLSLIYH[LKJOHYHJ[LYKLZPNULYZZ\JOHZ;VRPKVRP*VSVYISVR*\WJVHUK
4HK)HYIHYPHUZTHRPUNH[V[HSVM¸()L[[LY;VTVYYV^¹;YL_PZWYLZLU[LKI`*VJH*VSH
([[OLSH\UJOVM[OL;YL_PZLYPLZ
PU(WYPS[OLÄYZ[YLHKLYZ
VM¸;OL5L^7HWLY¹:PUNHWVYL
YLKLLTLKL_JS\ZP]L9L_)SHZ[PU»
;YL_PZ9HK)SHZ[PU»;YL_PZ^LYL
KLWSV`LKVU[OL¸*VRL(TW¹
^LIZP[LPUHUVUSPUL¸=V[L@V\Y
-H]V\YP[L;YL_P¹JVU[LZ[;OLÄYZ[
]V[LYZ^LYLWYP]`[VL_JS\ZP]L
9HK)SHZ[PU»;YL_PZ
COCA COLA MACAU
0U*VJH*VSH4HJH\RPJRLKVMM[OLPY¸4\ZPJ0Z4`>VYSK¹JHTWHPNU^P[O
JVU]LUPLUJLZ[VYLZPU4HJH\MVY[OLYLKLTW[PVUVMZP_PUJO;YL_PÄN\YLZHUKHJOHUJL[V
^PUHUL_JS\ZP]LPUJO¸4\ZPJ0Z4`>VYSK¹;YL_P
(UL_OPIP[PVU^HZHSZVOLSKH[¸;YL_PAVUL¹H[:\U:[HY*P[`HZOVWWPUNTHSSPU4HJH\
MLH[\YPUNMVV[[HSS¸4\ZPJ0Z4`>VYSK¹;YL_PÄN\YLZ
COCA COLA
INTEGRATED CAMPAIGN
0UYLHJOPUNV\[[VH^PKLY
H\KPLUJL*VJH*VSHPU[LNYH[LK
[OLPY]HYPV\Z;YL_PJHTWHPNUZ
^P[O]HYPV\ZL]LU[ZYVHKZOV^Z
L_OPIP[PVUZHUKZ[VYLKPZWSH`ZPU
:OHUNOHP/VUN2VUNHUK;HP^HU
COCA COLA TAIWAN
0UHTHYRL[PUNJVSSHIVYH[PVU^P[O*VJH*VSHZP_
;YL_PZ^LYLWYVK\JLKPU[OLSPRLULZZVMTLTILYZ
MYVT[OL;HP^HULZLIHUK:VKH.YLLU
TREXI PORTFOLIO
HAPPY TREE FRIENDS
OLD MASTER Q
*YLH[LKI`4VUKV4PUP:OV^Z[OLZ\JJLZZM\S
ÅHZOJHY[VVU/HWW`;YLL-YPLUKZ[YHUZSH[LKP[Z
THPUJOHYHJ[LYZPU[V;YL_PZ;OLJVTWSL[LYHUNL
PUJS\KLZ;VV[O`:WSLUKPK.PNNSLZ7L[\UPH4VSLHUK
)\KKOPZ[4VURL`WYVK\JLKHZHUL_JS\ZP]LMVY[OL
:HU+PLNV*VTPJ*VU]LU[PVU
KENNYSWORK
ORK
/VUN2VUNKLZPNULY2LUU`Z>VYR»Z[HRL
VU[OLJSHZZPJ[OJLU[\Y`KP]PUNZ\P[NL[Z
YLPU]LU[LKHZ[OLPUJO*VWWLYOLHK;YL_P
+LZPNULK^P[OKL[HPSLKMLH[\YLZVMHSLH[OLY
KP]PUNZ\P[HJVWWLYOLSTL[HUKWSLU[`VM
RUVIZ[OPZ*VWWLYOLHK;YL_PPZYLHK`[V
L_WSVYL[OLVWLUZLHZ
ANDOX
(UKV_PZHZWLJPHSJOHYHJ[LYKLZPNULKI`
/VUN2VUNHJ[VYHUKZPUNLY(UK`3H\(
PUJO(UKV_^HZL_JS\ZP]LS`WYVK\JLK
MVY[OLJLSLIYP[`OPTZLSM^OPSL[OLPUJO
(UKV_^HZWYVK\JLKHZNP]LH^H`ZMVYOPZ
HSI\TYLSLHZLPU
;OLWVW\SHY4HUKHYPUJVTPJZ[PWMYVT[OLLHYS` Z6SK4HZ[LY8YLTHPUZH^LSS
SV]LKJSHZZPJHUKHWHY[VM[OLPU[LYUH[PVUHS*OPULZLZVJPL[`
CARE BEARS
;OLL]LYSV]HISL*HYL)LHYZZOHYLZ\UZOPUL`MLLSPUNZVMÅ\MMHUKM\UHZWLHYSZOPULK;YL_PZ)YPUN
VU`V\Y*HYL)LHYZ[HYL>P[OHZWLJPHSWLHYSNSP[[LYÄUPZOPUN[OL*HYL)LHYZ;YL_PPZHSPTP[LKLKP[PVU
JVSSLJ[PISL[OH[^PSS^HYT[OLOLHY[ZVMHSS*HYL)LHYZMHUZ
(]HPSHISLPUZP_VM`V\YMH]V\YP[L*HYL)LHYZJOHYHJ[LYZ)LK[PTL)LHY*OLLY)LHY-\UZOPUL
)LHY.VVK3\JR)LHY.Y\TW`)LHY3V]L(3V[)LHY
SPONGEBOB
SQUAREPANTS
:[YHPNO[MYVT)PRPUP)V[[VTJVTLZ
:WVUNL)VI:X\HYL7HU[Z;YL_P(SVUN
^P[OOPZUH\[PJHSUVUZLUZLOPZ[VV[O`
NYPUPZZ\YL[VNP]L`V\HNPNNSLHUKH
^PNNSL)SPZ[LYPUN)HYUHJSLZ
(UL_JP[PUN;YL_PHUK:WVUNL)VI
:X\HYL7HU[ZJYVZZV]LY
GARY
BASEMAN
>LSSRUV^UPU[OLKLZPNUJVTT\UP[`
MVYOPZKHYR`L[WSH`M\S[OLTLZHUK
WLY]HZP]LHUKZ\YYLHSPZ[Z[`SL.HY`
)HZLTHU»Z0U[LZ[PUL)YHPU*OPSK
;YL_P^HZ[OLT`Z[LY`ÄN\YLPU;YL_P
:LYPLZ
LOONEY
TUNES
(JVSSLJ[PVUVM3VVUL`;\ULZ
JOHYHJ[LYZ^LYLLTISHaVULKVU[V
PUJO;YL_PZHUKTHKLH]HPSHISL
HZaPWWLYW\SSZ-LH[\YLKJOHYHJ[LYZ
PUJS\KL[OLWVW\SHY;^LL[`)PYK
;HaTHUPHU+L]PS)\NZ)\UU`+HMM`
+\JR9VHKY\UULYHUK:`S]LZ[LY
DEVILROBOTS
DEVILROBO
OTS
)HZLKPU1HWHU;OL+,=0396)6;:HYLVULVM[OLTVZ[WVW\SHYHY[PZ[ZPU[OL[V`KLZPNUJVTT\UP[`;OL+,=0396)6;:OH]LKLZPNULKHU\TILY
VM;YL_PZV]LY[OL`LHYZPUJS\KPUN;YL_P7S\Z:LYPLZ*VJH*VSH¸>L(SS:WLHR-VV[IHSS¹+PNP[Z+L]PSYVILHY+PNP[Z+L]PSYVIV_LYPUJO
+,=0396)6;AHUKPUJO:JHY88
JOE LEDBETTER
1VL3LKIL[[LY»ZZPNUH[\YLZ[`SLOHZILJVTL^LSSRUV^UPU[OL[V`KLZPNUJVTT\UP[`HUKOPZJYLH[\YLZYLN\SHYS`MLH[\YLIVSKSPULZHUKHUN\SHYZ[YVRLZ
1VL3LKIL[[LY»Z;YL_PKLZPNUZPUJS\KL;YL_P7S\Z:LYPLZPUJO-S`PUN7PNHUKPUJO*VSK+H`PU/LSS
TOUMA
;V\TH»ZZPNUH[\YLZ[`SLVMNUHYS`JYLH[\YLZ^P[ONUHZOPUN[LL[OPZLHZPS`YLJVNUPaLKI`[OL[V`KLZPNUJVTT\UP[`;V\THOHZJVU[YPI\[LK[V[OLKLZPNUZ
VM]HYPV\Z;YL_PZPUJS\KPUN;YL_P7S\Z:LYPLZ*VJH*VSH¸>L(SS:WLHR-VV[IHSS¹HUKPUJO2U\JRSL)LHY)VUL
TOKIDOKI
6ULVM[OLTVZ[Z\JJLZZM\SHUKWVW\SHYHY[PZ[ZPU[OL[V`KLZPNUJVTT\UP[`;VRPKVRPPZUVZ[YHUNLY[V;YL_P;YL_POHZZLLUZL]LYHSJVSSHIVYH[PVUZ^P[O
;VRPKVRPV]LY[OL`LHYZPUJS\KPUN;YL_P7S\Z:LYPLZ*VJH*VSH¸()L[[LY;VTVYYV^¹:LYPLZ4`Z[LY`PUJO@HRR\U[OL9VTHU[PJ@HR\aHHUKPUJO
)\YNLY)VZZ
TREXI
CUSTOMS
;YL_PJHUIL\ZLKHZH
ISHURJHU]HZ[VKYH^
WHPU[HUKZJ\SW[VU
;YL_PMHUZHSSV]LY[OL
^VYSKJVU[PU\L[V
ZLUKWPJ[\YLZVM[OLPY
ÄUPZOLKJ\Z[VTPaLK
[VTPaLK
ÄN\YLZ
TREXI DESIGN
COMPETITIONS
6]LY[OL`LHYZ;YL_P
OHZOLSKZL]LYHS
KLZPNUJVTWL[P[PVUZ
PU[LYUH[PVUHSS`PU
JVSSHIVYH[PVU^P[O
JVTWHUPLZHZ^LSSHZ
ZJOVVSZ
TREXI IN
THE MEDIA
TREXI AND PLAY IMAGINATIVE HAVE
BEEN FEATURED IN PUBLICATIONS ALL
OVER THE WORLD.
SINGAPORE
+H`Z
(+(ZPH
)LYP[H/HYPHU
)\ZPULZZ;PTLZ
*H[HSVN
*OVPJLZ
*55.6
*VJV
*\YYLU[,]LU[Z
+LZPNULY
,.4
-YPKH`>LLRS`
/LY>VYSK
/VTL
*VUJLW[Z
P:/
P>LLRS`1<0*,
2PKZ
*VTWHU`
2VVSRPKa
3PHU/L
AHV)HV
3PTL
4HYRL[PUN
4HNHaPUL
4H_PT
:PUNHWVYL
4`7HWLY
5L^4HU
5;<*
3PMLZ[``SL
7SH`^VYRZ
9LHKLY»Z
+PNLZ[
:L]LU[LLU
:[YHP[Z;PTLZ
:[`SL3P]PUN
:\UKH`;PTLZ
;LLUHNL
;OL5L^
7HWLY
;PTL6\[
;6+(@
<>LLRS`
@V\UN
.LULYH[PVU
AUSTRALIA
HONG KONG
TAIWAN
(4
,HZ`-PUKLY
-YPKH`>LLRS`
0K5
4L[YVIV_
4PSR
4PUN)HV
5L^4VUKH`
6YPLU[HS+HPS`
:PUN[HV+HPS`
@,:
,HZ[;V\JO
(WWSL+HPS`
*VJV
*VVS;V`Z
3PILY[`;PTLZ
(**3(04
CHINA
*VTW\[LY(Y[Z
JAPAN
8\HU[V
>LI
+LZPNUPUN
MALAYSIA
.LTWHR
:[HY;HSR
THAILAND
)(+
*.
6643P]PUN
UNITED
KINGDOM
*S\[[LY
*VTW\[LY(Y[Z
7YVQLJ[Z
USA
0+
NETHERLANDS
5L^ZWHWLY
POLAND
(R[P]PZ[,_RS\ZP]
SPAIN
+;9LKHJ[VY
ORIGINAL FIGURINES: CORPORATE CLIENTS
;YHUZMVYT`V\YIYHUKTHZJV[PU[VHJVSSLJ[PISLÄN\YPULLUZ\YPUNNYLH[LYTHYRL[PUN
YLHJOHUKIYHUKYLJHSSPUH\UPX\LHUKM\U^H`
*(565;6-<*(9+9,(+,9
:05.76:;;620+620
*HUVU,6:JVSSHIVYH[LK^P[O;OL+,=0396)6;:
[VWYVK\JL[OPZ<:);6-<*HYK9LHKLY
KLZPNULKI`.HNH[YLLMVY*HUVU
;VRPKVRPKLZPNULKUL^JOHYHJ[LYZMVY
:PUNHWVYL7VZ[H]HPSHISLMVYZHSLH[WVZ[
VMÄJLZHJYVZZ:PUNHWVYL
*;6-<
:05.76:;;6-<
,70*,5;9,;6-<
*(-,A,565
*HUHUU\HS1HWHULZL
(UPTH[PVU*VU]LU[PVU
JOVZL;6-<Z[VTHYR
[OLPYÄYZ[V]LYZLHZ
ZOV^JHZLPU/VUN
2VUN
;OL:PUNHWVYL7VZ[
;6-<^HZWYVK\J[
I\UKSLK^P[OHZL[VM
L_JS\ZP]L;6-<MVYZHSL
H[WVZ[VMÄJLZHJYVZZ
:PUNHWVYL
;OL(WWSL7YLTP\T
9LZLSSLY,WPJLU[YL
ZWLJPHSS`WYVK\JLK
L_JS\ZP]L;6-<Z[V
JVTTLTVYH[L[OL
VWLUPUNVMP[ZUL^V\[SL[
PU0656YJOHYK
;VJVTTLTVYH[L[OL
VWLUPUNVM*HMLALUVU
HUHY[HUKTHUNHJHML
SVJH[LKPU1HWHUHZWLJPHS
ÄN\YL^P[OH\UPX\L
ZWLLJOI\IISLOLHK^HZ
JYLH[LK[VYLWYLZLU[[OL
JHML»ZTHUNH[OLTL
*(56570?4(;6-<A077,97<33:
*HUVUJVSSHIVYH[LZ^P[O;OL+L]PSYVIV[ZMYVT1HWHU3VVRV\[MVY[OLZLM\UPUJO;6-<APWWLY7\SSZKLZPNULKI`.HNH[YLLMVY*HUVU
(]HPSHISLPU*OPUH/VUN2VUN4HSH`ZPHHUK;OHPSHUK
)90+.,:;65,
A<.(53,6)<95,;;:<7,965,<7,+0;065:
;OPZ)YPKNLZ[VULÄN\YL^HZWYVK\JLKZWLJPHSS`MVY[OL
NPHU[[PYLJVTWHU`HUK^HZKLZPNULKHZHK`UHTPJSVVRPUN
THU[LSWPLJLKPZWSH`
;V\TH»ZA\NHUJOHYHJ[LY^HZZWLJPHSS`YLKLZPNULKMVY3LV)\YUL[[VULVM[OLSHYNLZ[
HK]LY[PZPUNHNLUJPLZ^VYSK^PKL:\WLYH[V`YL[HPSZ[VYLIHZLKPU<:(HUK6UL<W
HUVUSPUL[V`Z[VYLIHZLKPU1HWHU
*6*(*63(/(7705,::-(*;69@
*VJH*VSH»Z^VYSK^PKLJHTWHPNU/HWWPULZZ-HJ[VY`RPJRLKVMM[VHZ\JJLZZM\SZ[HY[PU*VJH*VSH;OHPSHUKJVTTPZZPVULKTPUPÄN\YLZVM
JOHYHJ[LYZMYVT[OLJHTWHPNU[VZ\WWVY[[OLPYTHYRL[PUNLMMVY[Z
7961,*;:05.(
:PUNH[OL*V\Y[LZ`3PVU[OL^LSSRUV^URPUKULZZTHZJV[^HZ\U]LPSLKHZHUHSSUL^\YIHU]PU`SÄN\YPULHZWHY[VM>VYSK2PUKULZZKH`PU[OLPUH\N\YHS
7YVQLJ[:PUNH0UHYHUNLVMZWLJPHSS`JYLH[LKKLZPNUZ[OL:PUNH3PVUÄN\YPULZZWYLHKTLZZHNLZVMRPUKULZZHUKJV\Y[LZ`6\Y7HY[ULYZPUJS\KL
73<:(ZPH7HJPÄJ)YL^LYPLZ(=()+6*V\Y[Z-53.VVKYPJO/7:PUNHWVYL09**2+26JLHU)\[[LYÅPLZ4\ZPJ7VW\SHY:^LL3LL4\ZPJ
*HMt;HUNZHUK;PS[7[L3[K
ORIGINAL FIGURINES PORTFOLIO
,=096)
25<*23,),(9
(UVYPNPUHSJOHYH[LYJYLH[LKI`;OL
+,=0396)6;:^P[O[OLJVUJLW[VM
y ^OLYL[OL^LPYKLZ[[OPUNZHYLz [OPZ
]PU`SZ[HUKZH[H^OVWWPUNPUJOLZ
PUOLPNO[^P[OZ\WLYNSVZZHUKÅVJRLK
WHY[Z
0UZWPYLKI`HUVSK1HWHULZLMVSR[HSL¸2PU[HYVH[(ZOPNHYH4V\U[HPU¹;V\TH»Z2U\JRSL)LHYZ[HUKZ
PUJOLZ[HSS^P[OHÅVJRLKÄUPZO
05*/;6-<6@(26
/696:;6-<A077,97<33:
;6-<6`HRVHYLVULVM[OLTVZ[^LSSRUV^UJOHYHJ[LYZJYLH[LKI`;OL+,=0396)6;:HUKOH]LNVUL
VU[VJVSSHIVYH[L^P[O]HYPV\ZIYHUKZHWWHYLSHUKJLSLIYP[PLZ;VKH[L[OLYLHYLV]LYHO\UKYLK;6-<
6`HRVJOHYHJ[LYZPUJS\KPUN:[YH^ILYY`*YV^U;6-<,]PYVI;6-<.SVVT`;6-<4P_4Y)\UU`-<
:UV)\UU`-<)HI`;6-<4V[OLY.\T;6-<:VU.\T;6-<)\IISL.\T;6-<HUK.SVVT`
;6-<
([H[PU`PUJO[HSS/696:;6-<
APWWLY7\SSZJHUILH[[HJOLK[V
IHNZRL`ZaPWWLYZHUKTVIPSLZ[V
ZWPJL[OPUNZ\W9LTV]HISLOLHKZ
HSSV^MVYTP_PUNHUKTH[JOPUN
*(9,),(9:!:/(9,(),(9:,90,:
*(9,),(9:!:/(9,(),(9:,90,:
;LHTPUN\W^P[O(TLYPJHU.YLL[PUNZ[OL:OHYL()LHY:LYPLZMLH[\YLKTPUP*HYL)LHYZLHJO^P[OH\UPX\LTLHUPUN^OPSL:LYPLZMLH[\YLK
JSHZZPJ*HYL)LHYZLHJOPUKPMMLYLU[WVZLZ4VIPSLWOVULZ[YHWZ^LYLPUJS\KLKMVYTVYL\ZHNL]LYZH[PSP[`
+0:5,@4050-0.<9,>693+:,90,:
+PZUL`»ZMH]V\YP[LJOHYHJ[LYZJVTL[VNL[OLYPU[OPZLUZLTISLVMH^LZVTLTPUPÄN\YLZ-YVT[OLJSHZZPJ4PJRL`.VVM`7PUVJJOPVHUK:UV^>OP[L
[V[OLJVU[LTWVYHY`:[P[JO)VVHUK*OPJRLU3P[[SL+PZUL`4PUP-PN\YL>VYSK:LYPLZIYPUNZ[OLOHWWPLZ[WSHJLVULHY[OYPNO[PU[V`V\YV^UOVTL
>P[OHOPNOX\HSP[`ÄUPZO[OLZL+PZUL`ÄN\YLZHYLZ\YL[VIL[OLOPNOSPNO[VM`V\YKPZWSH`
16,3,+),;;,9x:*/05,:,A6+0(*4050-0.<9,>693+:,90,:
1VL3LKIL[[LY[HWZVUOPZPUULY(ZPHUHZOLYLKLZPNUZ[OLHUPTHSZMYVT[OLSLNLUKVM[OL*OPULZLAVKPHJPUOPZ^PJRLKS`H^LZVTLZPNUH[\YLZ[`SL
.3664@A077,97<33:
30;;3,;90*2,9:
([H[PU`PUJO[HSS.SVVT`)LHYAPWWLY7\SSZJHUIL
H[[HJOLK[VIHNZRL`ZaPWWLYZHUKTVIPSLZ[VZWPJL
[OPUNZ\W;OL`»YLMYPLUKZMVYHJJLZZVYPLZ
;V\TH»ZTVZ[MHTV\ZJOHYHJ[LYZIHYL[OLPY[LL[OPU[OPZTPUPZLYPLZ:LL(UP)HSSVVU
.HU.HU/LSSOV\UK)VUNH2VUNHHUKTHU`V[OLYZ\USLHZO[OLPY[LYYVYHZ¹¶¹
TPUP]PU`SZ*VTWSL[L^P[OJYVZZV]LYZHUKT`Z[LY`ÄN\YLZI`+HSLRHUK1VL3LKIL[[LY
[OLYLHYL3P[[SL;YPJRLYZPU[OPZZLYPLZ
:<7769;6-<
73<:96)6;:
7SH`0THNPUH[P]LZ\WWVY[Z
1HWHU^P[O[OL]LY`ZWLJPHS
PUJO:<7769;6-<
(SSWYVJLLKZNV[V^HYKZ
[OL:PUNHWVYL9LK*YVZZ
:VJPL[`MVY[OL1HWHU
+PZHZ[LYM\UK
3P[[SLOLSWMYVTL]LY`VUL
JHUW\[ZTPSLVUL]LY`VUL»Z
MHJL
+`UHTPJK\V[VRPKVRPHUK;OL+L]PSYVIV[ZIYPUN,]PS2PUNHUK(Z[YVKLTVUPV[VSPML^P[O[OLPYWPSV[Z¶7PSV[
:OPU2HUK7PSV[*HW[HPU4\YKLY1Y;OL9VIV)H[[SLPZ65
7961,*;5,7;665:
;OLIYHPUJOPSKVMPSS\Z[YH[VY:HT-V\[¸7YVQLJ[!5LW[VVU¹PZHZWHJLVWLYHPUZWPYLKI`:[HY>HYZ
LHYS`4PNO[`4V\ZLJHY[VVUZ;OL+PY[`+VaLUHUKºZWPUIHSSTHJOPULZH^LZVTLÄN\YLZ
JVTWSL[L[OLZL[*HKL[*S`KL6SZVU*HW[HPU1HJR4HKKV_¸5\TILY6UL¹¸5\TILY;OYLL¹
4HQVY9PWWLYHUK:WLJPHS(NLU[2HR\KQP
;620+6204633@;6-<4633@46;/,9:65:;9(>),99@(5+760:65,+0;065:
;VRPKVRPHUK;OL+,=0396)6;:QVPUMVYJLZ^P[O/VUN2VUNHY[PZ[2LUU`>VUNMVYHYHUNLVMWVW\SHYJVSSLJ[PISLZ;OLZL PUJOÄN\YPULZMLH[\YL
2LUU`>VUN»ZPJVUPJ4VSS`JOHYHJ[LY^LHYPUNHUV]LYZPaLKJYV^UVU[VWVMOLYOLHK
:765.,)6)4050-0.<9,>693+
;OL\UKLY^H[LY^VYSKVM:WVUNL)VI:X\HYL7HU[ZJVTLZ[VNL[OLYMVY[OPZJVSSLJ[PVUVM^HJR`TPUPÄN\YLZ:WVUNL)VIHUK7H[YPJRNVUH\[PJHS
UVUZLUZL^P[O[OLZ\WWVY[PUNJHZ[VM:HUK`[OL:X\PYYLS4Y2YHIZ.HY`7SHUR[VUHUKL]LU4LYTHPK4HUHUK)HYUHJSL)V`
>P[OHOPNOX\HSP[`ÄUPZO[OL:WVUNLIVI:X\HYL7HU[Z4PUP-PN\YL>VYSK:LYPLZPZZ\YL[VTHRL`V\ZH`º)SPZ[LYPU»)HYUHJSLZ»
PLAY IMAGINATIVE
IN THE MEDIA
ABOUT PLAY IMAGINATIVE
:PUNHWVYLIHZLK7SH`0THNPUH[P]LRPJRZ[HY[LK[OLPY^H`PU[V[OL[V`JVTT\UP[`PU
^P[O[OLJYLH[PVUVM;YL_PHKLZPNULYWSH[MVYT[V`HUK7SH`;PTLZHW\ISPJH[PVUKLKPJH[LK
[V[V`ZHY[HUKKLZPNU
-VSSV^PUN[OLZ\JJLZZM\SSH\UJOVM;YL_P7SH`0THNPUH[P]L^VYRLKVUJVSSHIVYH[PVUZ^P[O
^LSSSV]LKJVYWVYH[LIYHUKZZ\JOHZ*VJH*VSH4V[VYVSH5PRLHUK4P[Z\IPZOP6]LY
[OL`LHYZ7SH`0THNPUH[P]LOHZNVULVU[VWYVK\JLZL]LUZLYPLZVM;YL_PZHZ^LSSHZ
O\UKYLKZVMPUKP]PK\HSKLZPNUZI`!
<9)(5(9;0:;:
30*,5:,:
.6=,954,5;)6+0,:
1VL3LKIL[[LY;VRPKVRP4VYP
*OHJRHUK1VU)\YNLYTHU
*HYL)LHYZ+PZUL`4HY]LS+*
:WVUNL)VI:X\HYL7HU[Z/HWW`
;YLL-YPLUKZHUK3VVUL`;\ULZ
*69769(;,)9(5+:
*,3,)90;0,:
*HUVU(KPKHZ*HWJVT(KVIL
.\PUULZZHUK-YHZLY5LH]L
3PTP[LK
(UK`3H\2LUU`)LL
;HP^HULZL/VZ[/\HUN
;a\*OPHVHUK=HUULZZ>\
MYVT;HP^HULZLIV`IHUK-
;OL4LKPH+L]LSVWTLU[
(\[OVYP[`VM:PUNHWVYL[OL
:PUNHWVYL;V\YPZT)VHYK[OL
:PUNHWVYL,JVUVTPJ
+L]LSVWTLU[)VHYK[OL
:PUNHWVYL:WVY[Z*V\UJPSHUK
:PUNHWVYL7VZ[
-PSSPUN[OL]VPKVM[V`THU\MHJ[\YLYZPU:V\[OLHZ[(ZPH7SH`0THNPUH[P]LILNHUWYVK\JPUNÄN\YLZVMVYPNPUHS
JOHYHJ[LYZ^VYRPUNJSVZLS`^P[O;OL+L]PSYVIV[ZHUK4VYP*OHJRMYVT1HWHUHZ^LSSHZ;VRPKVRPHUK1VL3LKIL[[LY
IHZLKPU<:(;VKH[L7SH`0THNPUH[P]LOHZWYVK\JLKÄN\YLZPUHYHUNLVMZPaLZMYVT[PU`aPWWLYW\SSZ[VSHYNL
KPZWSH`ÄN\YLZ
0UKYP]PUN[OLKLZPYL[VNYV^HUKLZ[HISPZO[OL[V`HUKKLZPNUJVTT\UP[`PU[OLYLNPVU7SH`0THNPUH[P]L[VVRVU
[OLJOHSSLUNLVMJYLH[PUNHUKVYNHUPZPUNHM\SSÅLKNLKJVU]LU[PVU;OLPUH\N\YHS:PUNHWVYL;V`.HTLZHUK*VTPJ
*VU]LU[PVU:;.**SH\UJOLKPUM\SÄSSPUN[OLULLKZVM[V`NHTPUNJVTPJHUPTLHY[HUKKLZPNULU[O\ZPHZ[Z
HYV\UK[OLYLNPVU:;.**OHZZPUJLILLUHJX\PYLKHUKPZUV^Y\UI`9LLK,_OPIP[PVUZ
,_WHUKPUN[OLWYVK\J[YHUNLMYVTQ\Z[[V`Z7SH`0THNPUH[P]LYLHJOLKV\[[V[OLZ[H[PVULY`HUKUV]LS[`P[LTZTHYRL[
[YHUZMVYTPUNWVW\SHYHY[^VYRZHUKJOHYHJ[LYZMYVTKLZPNULYZZ\JOHZ1VL3LKIL[[LY4VYP*OHJR;OL+L]PSYVIV[Z
;VRPKVRPHZ^LSSHZSPJLUZLZ*HYL)LHYZHUK:WVUNL)VI:X\HYL7HU[ZPU[VUV[LIVVRZJSLHYMVSKLYZTV\ZLWHKZ
HUKTVYL/H]PUNWYVK\J[Z[OH[JHUIL\ZLKI`HU`HUKL]LY`IVK`HSSV^Z\YIHUHY[^VYR[VILTVYLYLHKPS`H]HPSHISL
HUKHMMVYKHISL
/H]PUNLZ[HISPZOLKÄYTNYV\UKHZH[V`KLZPNUHUKTHU\MHJ[\YLYPU:PUNHWVYL7SH`0THNPUH[P]LPZTV]PUNMVY^HYK
[OYV\NOJVSSHIVYH[PVUZ^P[ONV]LYUTLU[IVKPLZ0UJLSLIYH[PVUVM>VYSK2PUKULZZ+H`7YVQLJ[:PUNHSH\UJOLKPU
^P[O[OLZ\WWVY[VM[OL:PUNHWVYL2PUKULZZ4V]LTLU[
0USPUL^P[OLZ[HISPZOPUNHÄYTMVV[OVSKPU[OL[V`HUKKLZPNUJVTT\UP[`7SH`0THNPUH[P]LPZ^VYRPUNVUM\[\YL
WYVQLJ[Z^P[O[OLPYSH[LZ[SPJLUZLZ+PZUL`4HY]LS+*HUKOHZYLSH\UJOLK7SH`;PTLZTHNHaPULK\L[VWVW\SHY
KLTHUK
CONTACT INFORMATION
-VYTVYLLUX\PYPLZWSLHZLLTHPS\ZH[JVU[HJ[\Z'WSH`PTHNPUH[P]LJVT
^^^WSH`PTHNPUH[P]LJVT^^^[YL_PJVTZN^^^KVVWLYKVVJVT
^^^MHJLIVVRJVTWSH`PTHNPUH[P]L^^^[^P[[LYJVTWSH`PTHNPUH[P]L
*VU[HJ[°0UMVYTH[PVU
-VY°TVYL°LUX\PYPLZ°LTHPS°\Z°H[°JVU[HJ[\Z'WSH`PTHNPUH[P]LJVT
^^^WSH`PTHNPUH[P]LJVT°°°°^^^[YL_PJVTZN°°°°^^^KVVWLYKVVJVT
^^^MHJLIVVRJVTWSH`PTHNPUH[P]L°°°°^^^[^P[[LYJVTWSH`PTHNPUH[P]L