Media Kit

HIGH NET WORTH MEDIA
SPAFAX HIGH NET WORTH BRANDS
HIGH NET WORTH MEDIA
ENTER THE EXCLUSIVE
WORLD OF SPAFAX
HIGH NET WORTH BRANDS
We invite you to explore Fairmont, Experience and Mercedes-Benz magazines,
a trio of luxury publications that present their elite readership with the latest
trends in travel, lifestyle and society.
It’s a journey that includes luxurious hotels, private aircraft, high-performance
vehicles and the finest things in life. Join us in 2016 as we make meaningful
connections with the world’s most affluent individuals.
Natasha Mekhail
Editor-in-Chief, Luxury Brands
HIGH NET WORTH MEDIA
HIGH-NET-WORTH AUDIENCE
The Ultra-High-Net-Worth Market
Our unique portfolio of publications offers direct access to an Ultra-High-Net-Worth (UHNW) audience through
targeted distribution. We also offer the ideal environment in which to showcase our client’s products and
services to this discerning audience through our superior editorial offerings.
Why is this audience important?
The world’s UHNW population accounts for 0.004% of the global population but controls almost 13% of the
world’s wealth. This large concentration of wealth in the hands of these few individuals means they tend to
have a large degree of influence on the global economy. According to the 2014 Wealth-X and UBS World Ultra
Wealth Report, there are 211,275 UHNW individuals globally and over one million people with “access” to ultra
wealth, when factoring in family members. This population is considered “recession-proof,” in that they weather
economic shifts without noticeable changes to their spending habits.
Where do they spend?
The average UHNW individual spends US$1.1 million annually on luxury goods and services and represent
approximately 20% of the entire luxury market. For UHNW individuals, many luxury items and experiences
are part and parcel of their lifestyle and are not necessarily considered a luxury.
ANNUAL UHNW SPEND (US $ BILLION)
SHARE OF LUXURY MARKET
TOTAL
234
18.9%
TRAVEL/HOSPITALITY
45
22.5%
AUTOMOBILES
40
8.9%
ART
25
37.9%
JEWELLERY/WATCHES
25
35.2%
PRIVATE AVIATION
23
82.1%
YACHTS
22
88.0%
APPAREL
15
20.0%
ACCESSORIES
12
14.1%
HOME
8
28.1%
WINES/SPIRITS
8
10.1%
FOOD
7
11.8%
BEAUTY
4
6.5%
OTHER FASHION
1
8.5%
(2014 Wealth-X Report)
HIGH NET WORTH MEDIA
WE WILL DELIVER YOUR MESSAGE TO
THE ULTRA-HIGH-NET-WORTH MARKET
The UHNW audience is hard to reach through traditional media channels:
67%
WATCH ONE HOUR/DAY OR LESS TELEVISION
63%
SPEND LESS THAN ONE HOUR/DAY ON THE INTERNET (RECREATIONALLY)
86%
LOVE TO READ FOR SELF-IMPROVEMENT
(Rich Habits, December 2014)
THE AUDIENCE
CIRCULATION
READERSHIP
DISTRIBUTION
FAIRMONT
93,000
1,095,000
(CAN Edition)
1,598,000
(INT’L Edition)
Placed on each hotel bed upon
turn-down service and in hotel public
spaces (lounges, restaurants, etc.) across
all Canadian and International hotels.
EXPERIENCE
13,500
19,500
Mailed to homes and personal offices
of jet owners and top prospects;
VIP events; Private jet airport lounges;
and Bombardier sales offices.
MERCEDES-BENZ
104,400
210,000
Mailed to homes of Mercedes-benz
owners, exclusive events and
dealerships across Canada.
HIGH NET WORTH MEDIA
FAIRMONT
MAGAZINE
Packed with lush travel features and lifestyle inspiration, Fairmont Magazine
is the in-room publication at more than 70 luxury hotels and resorts around
the globe, reaching an audience of 2.7 million people every issue.
Fairmont Magazine is not a hotel magazine. It’s a luxury travel and lifestyle
publication that reflects the world of Fairmont Hotels & Resorts guests.
By engaging readers with award-winning travel features, eye-catching
product pages, luxurious fashion spreads and captivating lifestyle content,
it speaks directly to the affluent individuals who make Fairmont their choice
of hotel in every destination.
HIGH NET WORTH MEDIA
EXPERIENCE
BOMBARDIER BUSINESS AIRCRAFT MAGAZINE
A travel, lifestyle and business magazine as exclusive as its readership,
Experience reaches Bombardier private-jet owners: individuals who
can go anywhere, do anything, buy anything. What they want is an
unforgettable experience.
Bombardier is a world leader in aviation, producing the Learjet, Challenger
and Global brands of private aircraft. Owners of these celebrated jets receive
Experience at their homes and C-Suite offices by way of a carefully guarded
distribution list. To appear in the pages of Experience is to receive a personal
invitation into the lives of the wealthiest demographic on earth.
The editorial and design of the magazine reflect the global savvy of this
readership, exploring an elite world of innovation, design, travel, gastronomy,
fashion and philanthropy reserved only for those with the financial capacity
to acquire the best that the world has to offer.
HIGH NET WORTH MEDIA
MERCEDES-BENZ
MAGAZINE
Smart design meets uncompromising luxury in a lifestyle magazine that
reflects the world of Mercedes-Benz owners.
In addition to sneak peeks at upcoming Mercedes-Benz designs that have
not yet been made public, Mercedes-Benz magazine brings the worlds of
travel, architecture, design, technology, fashion and the arts to the most
discerning drivers (and readers) in the country. Mercedes-Benz magazine
reaches owners in their homes and targets brand enthusiasts at exclusive
events, auto shows and dealerships across Canada.
mercedes-magazine.ca
issn
1925-4148
14· FALL/WINTER
sTREETs AhEAd
Behind the wheel of the S-Class Coupe
oRIENT ExpREss
Canada’s new Chinese food
REThINk ThE RANch
cozy IN vIENNA
The Austrian capital’s hidden heart
MME_FW14_Cover.indd 1
Getaways go zen in B.C.’s
cowboy country
2014-10-23 1:36 PM
HIGH NET WORTH MEDIA
RATES AND DATES
PUBLICATION
FULL PAGE
DPS
OBC
IFC SPREAD
IBC
Fairmont (All)
Fairmont (Can)
Fairmont (U.S & Int’l)
Experience
Mercedes-Benz
$15,320
$10,300
$6,565
$8,935
$11,970
$28,805
$19,260
$12,345
$13,400
$21,550
$19,150
$12,875
$8,210
$10,730
$13,665
$32,885
$23,690
$15,100
$18,230
$26,935
$17,620
$11,845
$7,550
$10,275
$12,670
FAIRMONT
EXPERIENCE
MERCEDES-BENZ
SPRING 2016
Ad sales close / material close
Impact date
April 6, 2016
May 12, 2016
April 1, 2016
May 26, 2016
April 22, 2016
May 26, 2016
FALL 2016
Ad sales close / material close
Impact date
September 30, 2016
October 20, 2016
September 14, 2016
November 18, 2016
October 6, 2016
November 17, 2016
PLEASE NOTE: We have effectively reduced our timelines to ensure you have more flexibility and days to deliver creative.
Given this change, we will have no flexibility for any extensions. If your material is late or doesn’t arrive to spec by the indicated date
outlined in the media kit, you will be responsible for the full cost of the ad.
HIGH NET WORTH MEDIA
SPECS AND DELIVERY
FAIRMONT
EXPERIENCE
MERCEDES-BENZ
REVIEW
Ad Size
9” X 10.875”
9” X 11.4”
8.4375” X 10.8125”
8” X 10.875”
With bleed
9.25” X 11.125”
9.25” X 11.65”
8.6875” X 11.0625”
8.25” X 11.125”
Type safety
8.5” X 10.375”
8.5” X 10.9”
7.9375” X 10.3125”
7.5” X 10.375”
Ad Size
18” X 10.875”
18” X 11.4”
16.875” X 10.8125”
16” X 10.875”
With bleed
18.25” X 11.125”
18.25” X 11.65”
17.125” X 11.0625”
16.25” X 11.125”
Type safety
17.125” X 10.375”
17” X 10.9”
16” X 10.3125”
15.5” X 10.375”
Notes
Please leave 0.375”
type safety on either
side of the gutter.
Please leave 0.25”
Please leave 0.375”
type safety on either type safety on either
side of the gutter.
side of the gutter.
FULL PAGE
DOUBLE PAGE SPREAD
Please leave 0.375”
type safety on either
side of the gutter.
REQUIREMENTS
PDF/X-1 WITH FONTS EMBEDDED, ALL PICTURES SAVED IN CMYK.
FONTS: Black text at least as bold as Helvetica 6 pt Regular,
reverse and coloured text at least as bold as Helvetica 8 pt Regular.
RULES: Do not use hairline rules. Black rules: 1/4 pt minimum.
Colour rules: 1/2 pt minimum.
PHOTOS: 300 dpi CMYK mode. Maximum density 300.
COLOURS: CMYK colours only. NO PANTONE COLOURS!
RICH BLACKS: Use 100K combined with 40C to provide rich black.
CROP MARKS: Crop & registration marks and colour bars must
be offset by .25”.
TRAPPING: Do not perform trapping. Printer will perform trapping.
PROOF: SWOP certified colour proofs. Proofs should include
colour bars with 25%, 50%, 75% and solid areas for each
colour. Provide same size (100%) as file submitted. Include
bleeds and trims.
*Spafax Canada will not be responsible for colour reproduction or any other
deviation from original proofs without a SWOP colour proof.
DELIVERY PROCEDURES
SPAFAX CANADA
2 Bloor Street East, Suite 1020, Toronto (Ontario) M4W 1A8
ATTENTION: STEPHEN GERAGHTY, PRODUCTION COORDINATOR
Files can be delivered electronically to our FTP site. A SWOP proof is still required.
SITE: https://spafax.sharefile.com | LOGIN: spafaxupload_ad@spafax.com | PASSWORD: Spafax123
Upon posting ad file to FTP site, please email the file name and low-res PDF (for placement only) to: printad@spafax.com
HIGH NET WORTH MEDIA
CONTACT US
TORONTO
2 Bloor Street East, Suite 1020
Toronto, ON M4W 1A8
Tracy Miller, National Sales Manager
416.350.2434 | tracy.miller@spafax.com
Fiona Stedman, Senior Sales Representative
647.789.7299 | fiona.stedman@spafax.com
QUÉBEC AND EASTERN CANADA
4200 Boul. Saint-Laurent, Suite 707
Montreal, QC H2W 2R2
Lysanne Boileau, Sales Manager
514.840.5292 | lysanne.boileau@spafax.com
WESTERN CANADA
7731 Government Road
Burnaby, BC V5A 2C7
Barb Welsh
604.656.2291 | barb.welsh@spafax.com