VanDrie Group
Transcription
VanDrie Group
E 1 The VanDrie Group: a family history. The Dutch-owned VanDrie Group is not only the world market leader in veal, but also a company built on the best family traditions. Jan van Drie bought his first newborn calf to raise in the early 1960s. VanDrie Group Today, with more than 10 companies, the group is the largest integrated veal producer in the world and therefore the world market leader in veal and the largest calf milk producer. Backed by Safety Guard, a unique integral chain management system, some 1.4 million calves are processed each year, more than 95% of which are exported all around the world. The VanDrie Group satisfies approximately 25% of European demand for veal. Jan van Drie ‘It’s a company to be proud of. I passed this Why choose the VanDrie Group. wonderful business on to my sons, who are aware of their responsibility: Guaranteed through integration. All companies in the VanDrie Group are 100% aware of their responsibility for optimal quality in the products to be supplied. I raised them to have respect for people, animals and nature. Being the largest means This applies to the livestock farm, the calf milk powder and meat having responsibilities. businesses. Therefore it makes sense to work together to offer that They must assure a guarantee to the final consumer. The VanDrie Group therefore product that is produced arrived at an integrated approach, guided by the most advanced responsibly and safely. control systems. Furthermore, integration is the perfect answer to constantly That’s why our logo contains the words: controlled quality veal.’ changing consumer desires and market trends. Therefore VanDrie Group, an integrated production chain, is unique in the world. The calf on a pedestal. Respect for people, animals and quality has been part and parcel of the VanDrie Group for generations. It is at the heart of our professional approach and partnership, and the principle behind the product we ultimately supply: Controlled Quality Veal. 3 Calf husbandry. The VanDrie Group’s calves are exclusively from controlled farms. The number of calf-husbandry operations under the company’s own control currently numbers over 1.200. The VanDrie Group is a fervent supporter of housing The Chain calves in groups. All calves are housed in groups in spacious, well-ventilated stables. The stables allow for plenty of daylight. Specialised supervisors support veal farmers in their work. Continual research yields the latest ideas, which are applied at the farms. Modern management systems ensure the consistently high quality of the product. Controlled Quality Jan van Drie Jr: Veal is guaranteed by our own Safety Guard quality system across the board. ‘Business has been in The EC-accredited Veal Calf Quality Guarantee Foundation (SKV) carries out our blood since we were strict inspections for prohibited substances. children. Maintaining our business contacts is ver y important to me.’ 5 Calf milk powder production. Based on whole milk replacement products, balanced nutrition is assembled that ultimately assures the tender, delicate veal delivered to the consumer. Production under optimum control conditions is carried out in ultramodern plants in the Netherlands, Germany and Italy. Some of these plants produce semi-finished products processed at other plants to create the final product, calf milk powder. A location in the Netherlands manages the purchasing and routing of high-quality raw materials. Together, the production units manufacture approximately 550,000 tonnes of calf milk annually. All ingredients used to produce calf milk are sampled and tested and, René van Drie: ‘We would not exist if approved, released for production, recorded and archived, ensuring continuous tracking and tracing from ingredient to final product. without the dedication of veal farmers. Their professionalism is the basis of our The slaughterhouses. integration.’ The VanDrie Group’s production is made to measure. This begins at the farm, where calves are housed by the desired breed and origin. All veal products are delivered according to client specifications. These may refer to the shape, weight and colour of the meat. Any desired cut can be produced during the processing of the meat. Packaging is also done in the way requested by the client: boxes, foil and product information stickers are produced according to agreed specifications. The VanDrie Group therefore delivers a tailor made concept, at any time of day, around the world. Two of the VanDrie Group’s slaughterhouses in the Netherlands – T. Boer & zn in Nieuwerkerk a/d IJssel and Ekro in Apeldoorn – are the largest veal slaughterhouses in the world. A unique feature of the VanDrie Group slaughterhouses is that each cut is labelled with the identification number of the individual animal, so that all information can be traced at any time. 6 7 The following quality and control systems are applied in the VanDrie Group, involving the undermentioned inspection and registration bodies: ISO 22000, ISO 9001:2000, FSSCS, HACCP, BRC, VWA, AID, GMP+B3, GVP, IKB, NRS, SKV, CBS, Halal certification, GMP-B10, Q&S, SGS, Lloyds, Deltacon, Sanitel, IKV, DSV, Dir. Dept. Agriculture, EDE, Qualité France, CERVAC, Gendarmerie, Douane, La Police, Brigades specials DSV, Ofival, AFAQ, DGCRF, DRIR. VealVision: Transparency through the Internet. The VanDrie group is a transparent organisation. The group believes in openness and socially responsible production. The VanDrie Group considers the Internet an important medium for giving clients, consumers and governments an understanding of its production methods. The Safety first. Safety Guard: the VanDrie Group’s integrated quality system. This quality system guarantees food safety throughout the entire production process. The basis of Safety Guard is HACCP, which is implemented throughout the VanDrie Group. The VanDrie VanDrie Group has therefore developed a website (www.vealvision.com) where all information on a batch of veal that has been received can be traced. After obtaining a password, clients can retrieve the information on the veal they have received. VealVision also enables them to find out more about the farmer responsible for the calf in question. VealVision makes information on all the group’s calves available anywhere in the world. Group is the first integrated producer to be awarded a Food Safety Supply Chain System certificate, issued by Lloyd’s Register Quality Assurance Ltd. Safety Guard is also configured to meet the requirements of clients worldwide. The core of Safety Guard is the traceability system implemented throughout the chain. The basis in every phase of the production process is the animal’s individual earmark, the ID code, which remains associated with the animal and the meat. Even when the meat is processed further in the deboning plant, the ID code is still associated with each primal cut, allowing traceability to the level of the individual animal. This means data can be collected both upstream and downstream. This is another example of the difference between VanDrie Group and other veal producers. 8 9 Group Grown veal is high-quality veal from calves kept in an animal-friendly manner. All calves reared according to VanDrie Group’s Group Grown® concept are kept in Group Grown groups. Professional veal farmers ensure the groups are correctly composed to make ® the animals feel comfortable. Spacious, well-ventilated stables also contribute to their welfare. Furthermore, animal welfare is enhanced by the composition of the menu. In addition to calf milk powder, the menu for the calves is completed by cellulose, including green maize, further promoting the natural development of the calves and with it their well-being. Group Grown® veal is safe veal. Safety Guard is the quality system that ensures this safety. The SKV (an independent, government-inspected body) also tests intensively for the presence of prohibited growth stimulants and medication. Group Grown® veal is easy to digest. It is low in cholesterol and high in vitamins and minerals. Group Grown® is a tasty, light product that fits in modern times. Group Grown® veal is easy to prepare and can be combined infinitely with other products. The success of Group Grown® is partly due to the fact that it suits all dietary cultures. It suits everyone’s taste. 11 Stimulating demand. Veal originates as part of the commercial utilisation of by-products from dairy farming. After all, cows do not produce milk unless they give birth to a calf annually. Veal is now a valued delicacy that is in demand in countless countries. This is due in no small part to Marketing the marketing efforts of the VanDrie Group. These efforts continue to this day. The demands of clients are continually increasing in number and variety and they often differ from one country to another. The VanDrie Group’s integration concept encourages this in product development, logistics and service. All efforts have resulted in various distinctions, including the 2005 Logistics Award (Safety Guard) and honourable mention in the MVO nominations. Herman van Drie: ‘We have grown through cooperation. Investing in one’s clients and growing Exports to more than 60 countries. strong together – that is our philosophy.’ With Europe as its most important sales market, the VanDrie Group exports its final product, veal, as well as calf milk powder, to more than 60 countries around the world. Within a few hours or a few days of ordering, clients have what they want. Careful delivery by land, sea and air is guaranteed, partly by the VanDrie Group’s own transport network. Veal is delivered according to the client’s wishes as carcasses or cuts, fresh or frozen, vacuum-packed in boxes or crates for butchers and consumers. 13 VanDrie Group companies T. Boer & zn This company began as a family business in 1885. Now, more than a century later, it has grown into one of the world’s largest veal slaughterhouses. It is also the only veal slaughterhouse in the Netherlands with a royal distinction of appointment to the court. Every year, some 370 employees process more than 350,000 calves and originating from the VanDrie Group’s controlled, integrated chain. T. Boer & zn exports veal to more than 50 countries worldwide but its focus is on Europe. The most important clients are wholesalers, supermarket chains, cash & carry stores, catering and the meat processing industry. It is also specialised in scalded products. For faster, better logistical handling of the different product streams, the 350 division has been set up to ship products. T. Boer & zn is certified under HACCP and BRC and SKV-accredited, among other distinctions. The entire veal processing operation is covered by the VanDrie Group’s food safety programme, Safety Guard. 15 Ekro Some 350-400 employees process more than 350,000 calves annually at the world’s most modern veal slaughterhouse. Orders from around the world vary from whole carcasses to kitchen-ready consumer veal products. KSA Kalver Slachterij Aalten is specialised in the slaughtering of rosé (Friander) calves. Friander is a characteristic meat, beyond comparison with any other meat because of its natural flavour. Friander calves are mainly fed roughage, in addition to milk. The meat, which is from selected Partly as a result of increased demand for kitchen-ready products, Ekro has established a new deboning plant, calves, is known for its fine structure, special flavour and fresh pale red colour. This is a purely natural enabling the company to supply products without making concessions. Ekro has also set up a special product line product that meets the very highest standards. The VanDrie Group guarantees this by applying strict where veal is portioned and packaged in a protective atmosphere, especially for retail. After all, ‘When you ask for selection criteria. veal, we serve a concept’. The carcasses or primal cuts are delivered by KSA to its affiliates for further processing. The slaughterhouse and new deboning plant are equipped with high-tech hardware and software that are perfectly KSA is certified under HACCP and BRC and SKV-accredited, among other distinctions. The entire veal aligned to guarantee complete tracking and tracing of products. Ekro holds various certifications and the entire processing operation is covered by the VanDrie Group’s food safety programme, Safety Guard. processing operation is covered by the VanDrie Group’s Safety Guard food safety programme, of course. 16 17 Sobeval France is the leading consumer of veal in Europe, so it’s not surprising that the VanDrie Group has Oukro The integrated production chain also includes in-house skin processing. This is done for the VanDrie Group at established itself there. Oukro in Apeldoorn, the Netherlands, with the knowledge and experience characteristic of the VanDrie Group. Sobeval is one of Europe’s largest veal producers and also the first ISO 9002 certified company in the This involves the same sales philosophy: always being able to deliver what the client wants. This is taken into French meat processing industry. Sobeval offers its customers a large assortment of high quality products. account as early as the feeding and slaughtering process. After being treated and classified, the skins are stored It profiles itself as a specialist in prepared veal products marketed under the brand name “Finesse de at the perfect conservation temperature of 8 °C so that they can be delivered immediately anywhere, without Veau”. climatological problems, using the specific Quick Response Logistics concept. Sobeval, Vals and Schils France make agreements with French veal farmers regarding the farming High-quality calf leather is used in the footwear, clothing, furniture and automotive industries, among others. of vealcalves. Veal farmers are guided by Sobeval’s own advisers in terms of animal health, stable configuration and feed portions. VanDrie Belgium VanDrie Belgium in Hasselt slaughters and processes calves. Belgium is its largest sales area. From two locations, in Hasselt and Brussels, the veal is sold bone-in or as primal cuts. The Hasselt location also produces an assortment of products, portioned and on trays, for supermarkets. 18 19 Tentego Navobi Since its founding in 1960, Tentego has become a leading producer of milk-substitute animal feeds in Schils Schils is specialised in the development and sale of milk replacement products for young animals, such as calves, lambs and the Netherlands, with clients worldwide. Using its own excellently equipped test site, feed quality and piglets. The quality of the final product is always the top priority. Schils has a modern production facility responding to the yields are tested daily. Raw materials are purchased selectively, based on strict quality requirements. diversity of market demand. Products are exported under the Schils brand as well as private labels to more than 50 countries Calf milk production is under strict continuous control. worldwide. Schils is the European market leader in the private-label milk replacement products sector. Navobi is the VanDrie Group’s largest calf milk producer and also the largest in the world. Navobi has its own accredited laboratories, research departments and trial farms, where all processes are continually being optimised. A unique advanced tracking and tracing system automatically links individual raw materials and the final product. All data can in turn be linked to the animals’ ID codes, ensuring complete traceability. Kalmi Eurolat Vals Kalmi of Italy has a big market share in the sale of milk-replacing animal feeds and high-quality ingredients to the Italian animal feed industry and trade. In France, Vals is responsible for the sale of high-quality milk-replacing products, both for rearing (calves, lambs, goats) and for free range veal farming. At Eurolat in Germany, liquid dairy raw materials are dried and made into semi-manufactured products, to be subsequently processed into high-quality final products at various calf milk producing locations. 20 21 Zoogamma In Italy, veal is a lightly esteemed product. Van Drie This company purchases and selects newborn calves and is responsible for the VanDrie Group’s At Zoogamma’s Casalbuttano branch, liquid dairy raw materials are dried and made into semi-manufactured entire veal farming chain. Over 1200 affiliated farmers are supported by advisers on animal products, to be subsequently processed into high-quality animal feeds by Zoogamma in Ghedi. health, stable configuration and feed rationing, ensuring that VanDrie Group Safety Guard Zoogamma advisors are always available to assist Italian veal farmers with their expertise. guidelines are strictly enforced at its farms. The research department works on the latest developments in feed composition, stable configuration and animal welfare issues. Van Drie Van Drie Sobeval Kalverhouderij The VanDrie Group has a significant interest in veal farming in Belgium as well. VanDrie Deutschland Kalverhouderij enters into agreements with Belgian farmers, who are also supported by our own Vals Naturalys Schils GmbH Schils France advisers. Besides selling quality feed for calves and also for young farm animals and pets, France-based Vals also provide farmers and pet owners with product information on nutrition for young animals. As part of the VanDrie Group, Van Drie Deutschland, Naturalys and Schils GmbH sell calf milk powder and provide product information and guidance regarding farms throughout Germany. Melkweg Melkweg purchases and trades in dairy raw materials, and milk-replacing and semi-manufactured products for the production of around 550,000 tons of VanDrie calf milk powder production each year. Melkweg’s services and trading of the above-mentioned raw materials are also made available to the whole domestic and international market. 22 23 Promotion Product information. Because of its fine structure and refined flavour, veal is a valued delicacy. It is also easily digestible and highly nutritious. It thereby meets all the requirements of critical chefs and consumers around the world. The VanDrie Group Marketing & Communication department’s job is to bring the special qualities of controlled quality veal to the attention of consumers in every possible way. This includes in-store promotions, recipe development and promotional events. Many activities involve cooperation with retail chains, upmarket restaurants and training centres for meat and nutrition. 25 Husbandry Calf milk Slaughterhouses Skins Marketing & Communications 26 27 Holland VanDrie Group Nijverheidsweg 11 Mijdrecht P.O. Box 159 3640 AD Mijdrecht Holland T +31 (0)297 287872 F +31 (0)297 283848 Corporate Affairs: T +31 (0)55 5492152 F +31 (0)55 5492156 E info@vandriegroup.com www.vandriegroup.com Van Drie Nijverheidsweg 11 Mijdrecht P.O. Box 159 3640 AD Mijdrecht Holland T +31 (0)297 287872 F +31 (0)297 283848 E vandrie@vandrie.nl www.vandrie.nl Navobi Jhr. Dr. C.J. Sandbergweg 5-7 Ermelo (Staverden) P.O. Box 3050 3850 CB Ermelo Holland T +31 (0)577 409911 F +31 (0)577 409239 E navobi@navobi.nl www.navobi.nl Tentego Nijverheidsweg 11 Mijdrecht P.O. Box 84 3640 AB Mijdrecht Holland T +31 (0)297 280700 F +31 (0)297 288046 E tentego@vandrie.nl www.vandrie.nl Schils Dr. Nolenslaan 121 Sittard P.O. Box 435 6130 AK Sittard Holland T +31 (0)46 4599900 F +31 (0)46 4599999 E info@schils.com www.schils.com T. Boer & zn 's Gravenweg 114 Nieuwerkerk a/d IJssel P.O. Box 6 2910 AA Nieuwerkerk a/d IJssel Holland T +31 (0)180 395395 F +31 (0)180 395350 E sales@boer.com www.boer.com Ekro Laan van Malkenschoten 100 Apeldoorn P.O. Box 373 7300 AJ Apeldoorn Holland T +31 (0)55 5492192 F +31 (0)55 5492184 E ekro@ekro.nl www.ekro.nl KSA Aalten Industriestraat 5 Aalten P.O. Box 66 7120 AB Aalten Holland T +31 (0)543 474145 F +31 (0)543 476525 E sales@ksa.nl www.ksa.nl Oukro Laan van Malkenschoten 90 Apeldoorn P.O. Box 20274 7302 HG Apeldoorn Holland T +31 (0)55 5492190 F +31 (0)55 5428137 E info@oukro.nl www.oukro.nl Melkweg Joh. Bosboomlaan 50 Ede P.O. Box 486 6710 BL Ede Holland T +31 (0)318 695495 F +31 (0)318 641651 E trade@melkweg.com www.melkweg.com Belgium Germany France Italy Van Drie Kalverhouderij Pontfort 128 2470 Retie Belgium T +32 (0)14 377483 +32 (0)14 377639 F +32 (0)14 371794 E info@vandriekalverhouderij.be www.vandriekalverhouderij.be Van Drie Deutschland Gerhard Hauptmannstrasse 12 D-48493 Wettringen Germany T +49 (0)25 578170 F +49 (0)25 571743 E info@vandriedeutschland.de www.vandriedeutschland.de Sobeval Avenue Louis Lescure Z.I. Boulazac 24759 Trelissac Cedex France T +33 (0)55 3027373 F +33 (0)55 3027393 E contact@sobeval.com www.sobeval.com Zoogamma Strada Borgosatollo 5/a 25016 Ghedi (BS) Italy T +39 030 9034411 F +39 030 9034428 E info@zoogamma.it www.zoogamma.it VanDrie België Havenstraat 15 3500 Hasselt Belgium T +32 (0)11 212 645 F +32 (0)11 229 910 E info@vandriebelgie.be www.vandriebelgie.be Eurolat Hommerichterstrasse 25 D-51789 Lindlar Germany T +49 (0)220 796460 F +49 (0)220 796462 E gmbh@t-online.de Vals Avenue Louis Lescure Z.I. Boulazac 24759 Trelissac Cedex France T +33 (0)55 3027373 F +33 (0)55 3027393 E contact@sobeval.com www.sobeval.com Kalmi Italia Via S. Maria 28 25015 Desenzano (85) Italy T +39 030 9121826 F +39 030 9121827 E info@kalmiitalia.it www.kalmiitalia.it Schils France Avenue Louis Lescure Z.I. Boulazac 24759 Trelissac Cedex France T +33 (0)55 3027373 F +33 (0)55 3027393 E contact@sobeval.com www.sobeval.com Marketing & Communicatie Laan van Malkenschoten 100 Apeldoorn P.O. Box 20095 7302 HB Apeldoorn Holland T +31 (0)55 5334039 F +31 (0)55 5492118 E mc@vandriegroup.com 28 29 Safety Guard combines: Market share in Europe EU regulations Food Supply Chain Requirements HACCP ISO 9001 GMP+ BRC IFS ISO22000 ± 24% VanDrie Group ± 76% others Exports Export percentages In the logo is recognisable a hand and a calf, expressing respect for people and animals. This seal guarantees quality and professionalism. ± 94% export ± 6% Netherlands 30 ± ± ± ± ± ± 35% 16% 14% 20% 17% 18% Italy France Germany rest of Europe Middle East rest of the world 31 VanDrie Group Nijverheidsweg 11 Mijdrecht P.O. Box 159 3640 AD Mijdrecht Holland T +31 (0)297 287872 F +31 (0)297 283848 Afdeling Corporate Affairs: T +31 (0)555 492152 F +31 (0)555 492156 E info@vandriegroup.com www.vandriegroup.com 32