FindWealth Online Training Guide

FindWealth Online Training Guide
TM
Introduction
WealthEngine is a comprehensive and efficient tool for uncovering high-net-worth prospects, determining a general profile, as
well as corporate and philanthropic connections and is a good starting point for finding and initially qualifying prospects. It offers a convenient way to search 28+ sources concurrently.
This document gives you step-by-step directions on searching individuals and organizations. If you have the full address you
may start with the advanced search. If you are uncertain of the address or have a partial address, begin with step 4, Simple
Search, and then proceed to Step 1, Advanced Search.
1. After logging into the WealthEngine FindWealth Online product (FWO)
2. Begin with an Advanced Search (name and addresses is needed)
3. Validate your data
4. Go to Simple Search if information can not be found in the Advanced Search
5. Conduct an Organizational Search
6. Lastly use DataQuick to find additional real estate holdings
7. History Section
1. How to Login
A. Go to www.wealthengine.com
B. On the left hand side of the screen, enter your Username and Password (these are case sensitive)
C. Click on the Orange “GO” button
D. After you login – you will be at the Simple Search Page
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FindWealth Online Training Guide
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2. Advanced Search
After logging on to FWO, you will click on the Advanced Search link. This feature is used when you are researching a person
where the address is available. Once this information is populated, all 28+ data sources will be scanned simultaneously. If you
don’t have a full address, begin with Step 4, Simple Search.
A. Begin filling out the Advanced Search
form by entering the name and
address you have on file
B. Asterisks indicate the fields that must
be populated
C. Proceed to entering the optional fields
D. You may also add the spouse’s first,
middle, and last name
E. It is recommended but not required to
enter the business name if available
F. Once the optional fields are populated,
click on the Search button
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3. Validating your results
As a user, you have instant access to the best information publicly available in many categories. However, you must commit to
evaluating each component of a profile separately to determine if the information presented to you is for the right person and is
accurate. In order to do this, WealthEngine has provided you with a Quality of Match (QOM) score for every data source.
A. Review your Match List to identify which data
sources your name and address matched
B. Look for the QOM 9 or greater - these are exact
matches
C. Click on the Source Detail tab and review the information in the data sources with a QOM 9+
D. Next review any data source with a QOM below a 9
E. Verify if this data is accurate and is indeed your
prospect based on the information found in the
data sources with exact matches
F. Click on the Match Summary tab
G. Review the Giving Capacity Report to determine
your prospects Estimated Giving Capacity
H. Click on the More Match Info tab to review optional fields entered in the Advanced Search form
I.
Click on the Other Addresses tab locating additional addresses for additional Advanced Searches
J. Click on the Circle of Friends tab to review the boards, corporate or philanthropic, that your prospect is involved with
and the key players sitting on those boards
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Below are a few data sources that could possibly match to your Advanced Search request. Each is highlighted with the type of
information you can expect to find.
Dun & Bradstreet:
• Information on publicly traded and privately owned businesses and their corporate executives
• Indicates a company’s financial standing, including sales revenues and number of employees
• Business titles and occasionally
executive biographical profiles
• If revenues are not provided, D&B
will project sales revenues based
on the number of employees and
industry type
• Good source to find a home
address on your prospect. (this
address can be used in a Simple
Search)
Market Guide
• Information on “insiders”, directors/
officers, top five executives who
earn more than $100,000 annually,
individuals/entities who own at
least 10% of the stock in a publicly
traded company
• Information includes individual’s
address, biographical information,
professional information, such as job
title, compensation
• Company and address, job title,
education, compensation, company
information, biography and a listing
of other officers
• Total Compensation when available
is used for annual income
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Federal Election Contributions:
• Information on political campaign/
committee contributions
• Data is taken from financial
disclosure reports filed by
House, Senate and Presidential
campaigns, parties and PACs
• Contributions from 1993-present
• Excess of 2 million records
• Often find home or business address information here
• Under the occupation column, you can verify those organizations and the year your prospect worked for that company
• If you click on the image link on the far right side you can actually locate addresses, specifically home addresses for your prospect
• This home address can then be entered into the Advanced Search form to help identify property ownership
• In the image below, you will actually see a Walnut Creek address for Larry Ellison
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WealthID Securities:
• Compiles information reported to the U.S. Securities and Exchange Commission from 1986 to present
• Collected directly from the SEC
• Provides information on stock transactions for common stock and preferred stock company insiders
• Provides additional addresses
• Provides current holdings, amount of shares and the value
• All types of transactions are listed,
such as sale, options, warrants, gifts,
purchases, intentions, other
• Indicates ticker symbols for current
holdings
• When clicking on the ticker link,
you will be taken to Yahoo Finance
to perform additional research if
needed
• Click on the eagle to view the actual
SEC form and get detailed information filed by the insider
Lexis/Nexis Real Estate:
• This data source provides current and historical real estate holdings
• Information is taken directly from
state tax assessor, deed transfer and
mortgage records
• Includes market value, property assessments, sales price, land use type,
first and second owner
• Site address and mailing address on
each property, including a parcel
number
• History Flag indicates current ownership (N=currently owns, Y=historical
ownership)
• Assessed, market value or sale
amount is used in determining their
Net Worth
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4. Simple Search
This feature is used if you do not have a home address or business information on the individual. Since you need the least
amount of information to conduct a Simple Search, Lexis/Nexis and FEC reports are your best choices when conducting this
search. They are broad regulatory databases and are comprehensive. Additionally, D&B will sometimes return a home address,
which in turn can assist in the Advanced Search.
The Simple Search view is divided into three frames on the screen:
A. The frame on the left is where the search is defined and started
B. The top right frame is used to present options from which to choose
C. Once a choice is made in the upper right frame, the associated detail is presented in the bottom right frame
1) Click on the drop down box in the *Report section
7) Review the information in the Detail Report Frame
to confirm it is your prospect
2) Identify the report to conduct your Simple Search
(recommended are L/N, FEC, D&B, in that order)
3) Enter the last name, first name (first name initial will
also work)
4) Enter the state (this only needs to be done if you are
choosing L/N report)
5) Click on the Search button
8) Once confirmed click on the Advanced link in the
top upper left corner
9) Complete the Advanced Search form
10) Don’t forget to fill out the optional fields
11) Go back to section II to begin your research and
validating of the data
6) In the top frame click on the name of your individual
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Strategically, you will want to use what you know about the prospect to pick a report category that is likely to match. This will
help you establish the proper name, alternate street addresses and most importantly, appropriate choices for the city, state, and
zip that can be used in the Advanced Search.
Additionally, if you click on the Advanced Search link, the values from the last record viewed in the Simple Search will be used to
populate the search fields of the Advanced Search view.
5. Organization Search
In the Organization look-up feature, you can generate basic organizational profiles on corporations and foundations. The information returned can provide detailed information on companies, individual biographical data, property owned by the organization, charitable gifts made by the organization, Insiders, and board members.
A. Start this by pressing the “Organization”
link in any WealthEngine window
B. Click on the link to be taken to the Organization Search page
C. Move to the Organization box and enter
an organization name such as “Oracle”
D. Press the Search button
E. A list of potential matches will be displayed (if none appear, try another organization or a broader search)
F. Scroll through the list and select the desired organization by clicking on the organization name
G. The details for the organization will be displayed below
H. Click on any one of the highlighted headings to view the details for that data source
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VI. DataQuick:
Unlike Lexis/Nexis Real Estate, DataQuick only provides you with currently held real estate holdings. You are able to search by
name, address, or both. Therefore, if you are unable to locate real estate in the Simple or Advanced Search options, DataQuick is
available for additional research. Sales comparables and market analysis are provided. A list of features and information follows:
• Allows for broad nationwide searches or narrowly
refined searches
• Offers reports in both English and Spanish
• Provides property profile, including ownership, site
address, property details, tax information, and most
recent sale information
• Indicates comparable sales, including distance from
searched property, property details, sale date, sale
amount, assessed amount, and a map of the relevant
properties, property history, including transaction
types, transfer date and value, and loan information
A. Enter first and last name only, the address only, or
you can enter both
B. Click on the Search button
C. Place a check mark next to the properties you would like to view
D. Click on the Selected Reports button
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Now check on the specific reports you would like to review. The most common are property profile, sales comparables –
one line format, property history, and parcel maps
E. Review the detailed information for each property selected
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7. History Section
The History Section is the storage and update section. You will be able to refresh and recall your individual searches or edit and
delete the data found, create subfolders, combine records, delete searches, and filter on particular ratings.
In addition, inside the history section, you can export your data results to import into your donor management system, create
reports on a segment of your history or your entire history, or further refine your results. Your inner circle creation (your organizations VIP’s) is also found in the History section of your FWO account.
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FindWealth Online Training Guide
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Cleaning up data
Just click on the individual’s last name and your results will appear in the History Profile. Once the data appears, you will be
given the option to delete data that does not actually belong to your person. See the example below for deleting data.
For example, if you have found five Dun and Bradstreet records and four of them belong to your prospect and one doesn’t, just
click on the in the upper right corner to actually delete that particular record. Therefore, when you print your PDF document,
there will only be data in your report relevant to your prospect. This process can be done for every data source and the can
be found on the right or left side of the match data.
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Creating Reports
There are now several
standard PDF reports
available for your use inside
the history section. These
reports can be generated
on your entire history, your
WebExpress results, a small
screening, a sub-folder you
created, or a set of filtered
criteria. You can find the
option on the right side of
your history results.
If you have done a small screening ad your results
are posted in online, or you are a WebExpress client,
it is recommended to view your results through the
drop down folder option (don’t filter this group)
and generate a Stats Report. The Stats report will
give you an overview of your results, the match
data sources for that group, indicate how many
major gift prospects you have based on your P2G
score, provide you with a gift table, and indicate the
potential giving for that group.
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FindWealth Online Training Guide
Remember, if you are focusing primarily on major gift prospects, focus first on your P2G score 1-0 and then 1-1 thru 1-5. If you
would like to produce a report for this group, begin at the History Search Page, indicate the folder, and use the optional rating
criteria to drill down for that group.
If you are interested in additional training, our FWO free group training is offered weekly and is a 2-hour class, please send an
email to training@wealthengine.com. You may also view a pre-recorded training demonstration or listen to any of our mini
training videos that are topic specific by logging into your FWO account and going to the Help Section. For additional assistance, please contact customerservice@wealthengine.com or 301-215-5980 ext. 3. Happy Prospecting!
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WealthEngine • 4330 East West Highway • Bethesda, MD 20814
800-933-4446 • marketing@wealthengine.com • www.wealthengine.com