the world`s ONLY fashionable hands-free pumping bra

the world’s ONLY fashionable hands-free pumping bra
TM
the world’s ONLY fashionable hands-free pumping bra
TM
Why Do Nursing Moms Need PumpEase™?
• she needs to maintain her milk supply during
a lapse in breastfeeding (due to travel,
medication and/or hospitalization)
• her baby does not completely empty her
breasts (due to tongue-tie, ineffective suck,
latching problems)
• she has flat or inverted nipples (pumping can
be helpful at drawing out the nipple)
• she wants the freedom to be able to leave
her baby with her partner or caregiver for a
feeding
• she wants to donate to a Milk Bank
• she is adopting and wants to induce lactation
• she is returning to work
• her baby has a medical condition, such as a
• cleft palate or tongue-tie
• her baby was born premature and is still in
the hospital
• she has mastitis, milk stasis, a blocked duct
or thrush
• she would like to multi-task (do other things
• her partner wants to feed, and therefore
• she needs relief from painful engorgement
• she needs to boost her milk production
while pumping)
bond with, her baby
• she gave birth to multiples
the world’s ONLY fashionable hands-free pumping bra
TM
Features & Benefits
Flexibility - PumpEase can be worn over any
nursing bra/top/dress, or over nothing at all.
Quality - PumpEase are made from a highperformance technical fabric providing
exceptional comfort, stretch & memory,
easy care, and quick-dry & wicking qualities.
Innovation - PumpEase are designed with
patent pending, “no-stitch” horn openings,
accommodating ALL makes and sizes of breast
pump horns guaranteed. The flange openings
also offer more coverage than competitors’
(just in case).
Durability - PumpEase have bartacks at each
end of the horn openings for strength; this is the
same type of reinforcement stitching found on
denim jeans.
Accessibility - PumpEase have a hook and eye
closure at center front so that it can be easily
put on, taken off and adjusted for fuller or less
full days.
Design - PumpEase have no Velcro which
can catch-on and badly snag other machine
washables; Velcro can also be very noisy when
detaching and if sleeping nearby, this could
potentially wake a baby. PumpEase also
supports hand-compression and massage
of moms’ breasts.
Style - PumpEase are available in fun and
fabulous prints! Why is it that when a woman
becomes a mom, it is assumed that she no
longer has any style?
Better for Baby - The bold graphics and colors
of the PumpEase fabrics are stimulating to baby
if moms pump on one side and nurse on the
other. According to Dr. Sears, “The best way
you as a parent can stimulate baby’s vision is
using black and white stripes or light and dark
contrasting colors.” Research has proven that
black and white contrasts register powerfully
on baby’s retina and send the strongest visual
signals to baby’s brain. Stronger signals
mean more brain growth and faster visual
development.
Size Range - PumpEase fits moms wearing
maternity/nursing bras sized from 32AA to 48H.
the world’s ONLY fashionable hands-free pumping bra
TM
How PumpEase was Born
When Wendy and her husband Mike started their
family, they decided that breast milk was the best
choice for their babies. They decided to pump
so that Mike could occasionally feed the babies
and therefore bond with them as Wendy was.
When Wendy started to pump on a daily basis,
she was frustrated by how boring it was! After
painstakingly searching the internet, only to find
ugly, expensive and fiddly pumping apparatus,
she mocked-up a pumping bra on her sewing
machine. After more than 400 pumping sessions,
she knew what a pumping bra should offer a
nursing mom. More than 3 years of research and
development later, she refined the design to be
not only functional and user-friendly, but pretty
too! And now it’s available to breastfeeding and
pumping moms everywhere.
the world’s ONLY fashionable hands-free pumping bra
TM
Who is Wendy Armbruster Bell?
currently working towards her Certified Lactation
Counsellor designation (CLC). Wendy is a member
of Collective-E, the Canadian Apparel Federation,
DONA International and the Human Milk Banking
Association of North America.
Wendy and PumpEase have been featured in Baby
Talk, Pregnancy & Newborn and TIME magazines
as well as on Dragons’ Den, Cool Mom Picks,
Parents TV, Breakfast Television and Celebrity
Baby Scoop. Wendy was named a Top Mompreneur
for 2009 by The Mompreneur Magazine and was a
top finalist in Small Business BC’s Successful You
Awards in the Business Growth category in 2010.
Wendy Armbruster Bell is a mom with two young
girls, Antonia & Michaela, ages 6 and 4 years old.
She graduated with distinction from the Fashion
Design & Technology program at Kwantlen
Polytechnic University (KPU) in 1995. Wendy is
also working towards her Bachelor of Applied
Design (KPU), Associate Certificate in Computer
Programming (BCIT) and Provincial Instructors
Diploma (VCC). She has received numerous
awards related to her education and work in
the apparel industry. Wendy has worked as
a CAD Pattern Maker in the apparel and sewn
products industries for over 15 years. She is
Wendy is passionate about raising awareness
to help work towards the normalization,
mainstreaming and acceptance of breastfeeding
and breastfeeding in public in our culture. She
is also passionate about her choice to be an
entrepreneur and work-at-home-mom and is
an avid supporter of others who have chosen
to combine motherhood with owning a small
business as a means to achieve life balance.
t: 604.939.SNUG (7684)
tf:
1.866.963.SNUG (7684)
e: wendy@snugabell.com
w:www.snugabell.com
Facebook: www.facebook.com/PumpEase
Twitter:www.twitter.com/snugabell
Twitter:www.twitter.com/PumpEase
You Tube: www.youtube.com/snugabell
the world’s ONLY fashionable hands-free pumping bra
TM
Story Suggestions
Advocacy and Cultural Change
Corporate Giving
Snugabell Mom & Baby Gear isn’t just about selling
products. They are deeply committed to helping to
change the existing cultural, societal, and institutional
attitudes about breastfeeding to facilitate the
normalization and acceptance of breastfeeding, and
breastfeeding in public, in our culture.
Corporate donations and giving rose 5.5% in 2009, a
year in which charitable giving in general dropped
by 3.6% (as reported by the Giving USA Foundation).
Like a growing number of businesses, Snugabell Mom
& Baby Gear is deeply committed to giving back
to their community and getting involved in causes
they believe in by donating products and funds to
organizations like the Best for Babes Foundation, Get
Pumped! and Royal Columbian Hospital. “We want to
give in areas where we feel we can make a tangible
difference to nursing moms”, explains founder Wendy
Armbruster Bell.
Stylish Fun in Product Design
PumpEase are functional products with a unique
fashion element. Why shouldn’t you look and feel
pretty while pumping? PumpEase are available in
fun and fashionable prints, so moms can choose one
that fits her true personality and feel a little less like
she is using a medical device. The bold graphics and
contrasting colors of PumpEase also stimulate baby’s
vision if you pump on one side and nurse on the other
– a popular time-saving technique. PumpEase are full
of thoughtful and practical design elements, such as a
center hook and eye closure that make them flexible,
durable, and user-friendly.
Help with Breastfeeding
In the United States, 73.9% of new moms start off
breastfeeding in the hospital, yet only 43.4% are
still breastfeeding at 6 months and only 22.7% at 12
months (CDC Breastfeeding Report Card 2009). One
of the goals of the US government’s Healthy People
2020 report is to increase those percentages to 82%,
61%, and 34% respectively. In Canada, 87% of mothers
initiated breastfeeding with 46.9% breastfeeding for
6 months or longer and 13.8% for 12 months or longer
(Stats Canada 2009). There is obviously still a long
way to go, but PumpEase is one tool that moms have
at their disposal to help them continue breastfeeding,
especially once returning to work, and thus increase
the number of babies that continue to receive
breastmilk until 12 months of age and beyond.
Entrepreneur/Women-Owned Business
According to the US-based Center for Women’s
Business, one in four American businesses are owned
by women, and that number is rapidly growing. In
Canada, four out of five businesses are started
by women (The Law Society of BC 2009) with an
estimated one million businesses owned by women by
2010 (CIBC). Women have a wide variety of reasons
for starting their own business – flexibility, familywork balance, taking control of their career, etc.
These women look for success stories to inspire and
guide them as they take this leap of faith. Wendy
Armbruster Bell is just such a success story on two
different levels. First, Wendy took an idea - a product
that was missing from the marketplace - and turned
it into a successful business. Second, she was able to
do so in a way that gave her a full, involved family
life with her two young children while building and
running her own company.
Snugabell Mom & Baby Gear complies with
the WHO International Code of Marketing
of Breastmilk Substitutes
the world’s ONLY fashionable hands-free pumping bra
TM
The Collections
Fabric
PumpEase are exclusively made from an 88%
high-count polyester/12% spandex microfibre
jersey knit. This exceptional technical fabric
delivers high performance and durability,
comfort and softness against the skin, ease of
care, excellent stretch and memory, breathability,
and quick-dry and wicking qualities.
We Stand Behind Our Products
All PumpEase branded products carry a
1 year warranty against defects in materials
or workmanship.
Classic Collection
PE-CC-SR
Stoney River
PE-CC-TX
Tuxedo
PE-CC-VC
Verry Cherry
Fabulous 50’s Collection
PE-FF-BB
BelAir Blue
PE-FF-TR
T-bird Red
PE-FF-GB
Galaxie Black
PE-CC-SL
Snowy Leopard
the world’s ONLY fashionable hands-free pumping bra
TM
The Collections
Classic Collection
PE-CC-SR
Stoney River
PE-CC-SL
Snowy Leopard
PE-CC-TX
Tuxedo
PE-CC-VC
Verry Cherry
Fabulous 50’s
Collection
PE-FF-BB
BelAir Blue
PE-FF-GB
Galaxie Black
PE-FF-TR
T-bird Red
the world’s ONLY fashionable hands-free pumping bra
TM
Sizing
CHOOSE YOUR CUP SIZE
General Size Chart
SIZ E
32
CHOOSE YOUR BAND SIZE
34
36
38
40
42
AA
A
B
C
D
DD/E
DDD/EE/F
EEE/FF/G
H
S
S
S
S
S
S
M
M
M
S
S
S
S
M
M
M
M
M
Overbust Measurement
Size Chart
S
S
M
M
M
M
M
M
L
M
M
M
M
M
M
L
L
L
M
M
M
M
L
L
L
L
L
M
M
L
L
L
L
L
L
XL
44
46
48
L
L
L
L
L
L
XL
XL
XL
L
L
L
L
XL
XL
XL
XL
XL
L
L
XL
XL
XL
XL
XL
XL
XL
B U SBust
T P Point
O I N T Size
S I Z Chart
E C HART
( S P(space
A C E B Ebetween
T W E E N horn
H O R Nopenings)
O P E N I N G S)
OVE R BUST
SIZE
SIZ E
32-37”
38-43”
44-49”
50-56”
S
M
L
XL
S
M
L
XL
SPACING*
3¼
4
5¼
6½
TO
TO
TO
TO
8¼“
9”
10¼”
11½“
*HORN OPENINGS ARE APPROX 2½” WIDE, THEREFORE THE
R A N G E R E F L E C T S T H E D I S TA N C E F R O M O U T S I D E T O I N S I D E P O I N T S
PumpEase fits moms wearing bra sizes from 32AA to 48H. We recommend that moms get professionally
fit for a nursing bra during the last month of pregnancy as this is approximately the same size they will
be once breastfeeding is established. Moms should avoid being fit in the first two weeks postpartum
as things will level off once their bodies adjust to their babies’ demand.
the world’s ONLY fashionable hands-free pumping bra
TM
Testimonials
Retail Partners
Customers
“I have been carrying the PumpEase hands-free
pumping bra in my store for over a year now and I love
it! The fabric is so soft and gentle against moms’ skin
and the colors are fantastic - there is something for
every personality. New moms love it and I love selling
it! Who ever said breastpumping had to be boring?!”
“I just wanted to say a BIG thank you to whoever
invented the hands-free PumpEase. It has allowed
me to pump while tending to a crying baby and
eat without starving after feeding my baby in the
morning. It would be great for any working mom. I
LOVE IT!...I will be recommending it to every new
mom I know and will get another in the future if I
have more babies.”
Judy P. Masucci, PhD
President, A Mother’s Boutique, LLC
Wexford, PA
www.mothersboutique.com
“If there is one thing I won’t pump without, it is my
T-bird Red PumpEase. I can’t say enough good things
about the PumpEase line and it has quickly become a
customer favorite! Women love the soft fabric, the
fun styles and, of course, the hours of free time it
gives them each week as they pump hands-free.”
Amanda Cole
President, Yummy Mummy
New York, NY
www.yummymummystore.com
“PumpEase has been a lifesaver for our pumping
customers. It truly is a revolutionary product that has
improved pumping for Canadian moms. As a retailer,
carrying PumpEase in our store has been fantastic great packaging, clear directions and sizing, and easy
reordering. Milkface loves the PumpEase!
Britt Pegan
Milkface Nursingwear Inc
Ottawa, ON
www.milkface.com
Nicole Thomas
Newfoundland, Canada
November 2010
“I LOVE my PumpEase and use it everywhere. It
has been THE most essential item I have owned as
a nursing and working mother besides the breast
pump itself.”
Alejandra Meza
San Bruno, CA, USA
October 2010
“I love the PumpEase bra I bought from you a couple
of weeks back! I’m buying one more for myself and
another for my cousin who’s due in December. Thanks
for making this great product for us pumping moms!”
Kat Chen
Singapore, Singapore
October 2010
“Your product helped me keep pumping for 4 months
while my preemie son learned to latch on. Thanks!”
Susan R.
Surrey, BC, Canada
October 2010
the world’s ONLY fashionable hands-free pumping bra
TM
Marketing Collateral - The Classic Collection
the world’s ONLY fashionable hands-free pumping bra
TM
Marketing Collateral - The Fabulous 50’s Collection
the world’s ONLY fashionable hands-free pumping bra
TM
In the Media
“Women with newborns know the frustration.
Baby needs milk, but breastfeeding isn’t always
an option. So the alternative is to sit stationary
for lengthy periods of time holding a breast pump
in place. No longer...”
The Vancouver Sun
“Look, ma, no hands!
We’re huge fans of PumpEase, a band that fits
over your nursing bra, freeing you to pump
handsfree. Works with all breast pumps.”
Babytalk Magazine
Featured in “Big City Moms Biggest Baby Shower”
documentary short from NBC
NBC
“It’s no surprise that this mompreneur, creator
Wendy Armbruster Bell, was nominated for the
SavvyMom Mom Entrepreneur of the Year Award
because of this smart product.
Rating Out of 10: 10
Would You Recommend? Yes!
Likes? It really is hands-free - perfect for us
multi-tasking moms!
Dislikes? Can’t think of anything. It’s such a
great product!”
www.celebritybabyscoop.com
“The fabric has a spandex-y bathing-suit-esque
quality to it. It didn’t seem to stretch out or sag
for me, and I liked that the bright print made it
easier to find when grabbing it out of my pump’s
tote bag.”
www.yourmamareviews.com
“Another company, PumpEase, makes a handsfree pumping bra that lets bust mothers pump
while checking email or even holding (if not
feeding) their baby.”
TIME Magazine
© 2011 Snugabell Mom & Baby Gear