Christine Smith President Boxwood Technology An innovative

Christine Smith
President
Boxwood Technology
An innovative industry leader, Christine leverages more than
20 years of successful branding, strategic marketing, and
executive management expertise to help non-profit
executives proactively gain greater market share and
visibility, increase membership, and build member loyalty.
An expert on assessing market opportunities and helping
organizations re-position their value proposition to drive
revenue, Christine has a proven track record of significantly
increasing customers and revenue for companies such as
Net2000 Communications (executive vice president, sales
and marketing communications), Statoil Energy (senior vice
president) and Mobile Telecommunications Technologies
(director of market management).
Christine is an active member of the American Society of
Association Executives (ASAE), she was appointed to the
ASAE Board of Directors in 2006. She is also a member of
the Greater Washington Board of Trade and Business and
Professional Women.
Regina Gibson-Burtnick, CAE
Director, Recruitment Advertising Services
ASHA
Regina graduated from Howard University and is a Diversity
Executive Leadership Program scholar. In addition to
directing sales for the ASHA Online Career Center, she is
responsible for marketing and promoting the Career Fair at
the association's annual Convention and recruitment
advertising in print and electronic media.
While under Regina’s management, she has moved
recruitment advertising from print to online, increasing
revenue with each new venture. She has been successful at
pushing Career Center ads via FaceBook, Twitter, and
LinkedIn, and is excited about all of the possibilities Social
Media has to offer.
The American Speech-Language-Hearing Association
(ASHA) is the professional, scientific, and credentialing
association for 140,000 members and affiliates who are
audiologists, speech-language pathologists and speech,
language, and hearing scientists.
Maggie Leifer McGary
Online Community & Social Media Manager
ASHA
Maggie is responsible for developing and
implementing the association's social media
strategy, as well as managing their online
communities.
In addition to more than 10 years experience in
the association world, Maggie is a blogger whose
guest posts have been featured on numerous
websites including WashingtonPost.com,
Acronym, Ragan.com and Social Media Today.
Maggie also blogs about social media at
www.Mizzinformation.com.
Dianne Vance, CAE
Director, Advertising Sales and Business Development
American Society of Civil Engineers
Dianne Vance has held the position of Director,
Advertising Sales and Business Development at ASCE
since 2006. In addition to overseeing ASCE’s Career
Connections job portal, Dianne is responsible for the
sales, marketing and branding of the different media
products the society offers. Dianne has written and
created two award-winning media kits: ASCE’s 2008
and 2010 media kits were Silver award winners from
Association Media and Publishing (formerly SNAP).
Prior to joining ASCE, Dianne served for seven years as
the National Advertising Director at National Automobile
Dealers Association (NADA), where she directed
advertising sales for the association’s magazine and a
variety of NADA Convention sponsorships including
Convention TV.
Dianne received a Bachelor’s Degree from University of
Maryland in College Park, and was awarded the CAE
(Certified Association Executive) designation in January
2009.