Porsche Mobil 1 Supercup 2014

Porsche Mobil 1 Supercup 2014
Contents
pp. 04–07
Exclusive environment –
on the road to international success
pp. 08–11 Highly competitive races –
equality of chances
pp. 12–15 Special awards –
attractive prize money
pp. 16–19 Enormous viewer interest –
effective communication and TV coverage
pp. 20–23 Professional support –
transparency and calculable costs
An overview of the season's race dates:
Scan the QR code or go to
www.porsche.com/pmsc-racecalendar
3
Tradition and exclusivity: the double pole
position of an international success story.
A one-make series as a regular Formula 1 feature.
Many success stories comprise
international motorsports star.
event. Today’s racing calendar would
the 60 years of Porsche Motorsport
Just one year after the premiere,
not be thinkable without the Porsche
history. A particularly exciting
this race took its place in the
Mobil 1 Supercup. In boundless
one began in 1992: the
exclusive environment of the
anticipation of one of the world’s most
Porsche Mobil 1 Supercup, a
FIA Formula 1 World Championship –
attractive international one-make
one-make series that became an
always preceding the Grand Prix
series.
In the starting line-up on exclusive international turf.
Split seconds determine
more than 20 years. It sparks
legendary race tracks like Monaco,
victory or defeat in motorsports.
enthusiasm in drivers, teams and
Monza and Silverstone. To top
Race after race. The
numerous partners. We are on the
locations abroad. And always
Porsche Mobil 1 Supercup has
road to international success with
reaching for higher achievements in
provided a riveting stage for the
high standards of professionalism.
motorsports.
drama of driving to the limit for
And accompany Formula 1 to
7
What are the requirements for close competition?
A level playing field for all.
Thrilling action – in fast-forward.
The start signal: The moment it
one has the black and white
seasoned drivers and ambitious
turns green, only one thing
chequered flag in his sights first.
rookies. And letting the pulse of the
counts – the battle for milliseconds.
The Porsche Mobil 1 Supercup
roaring spectators in the stands
An open duel that the drivers
guarantees highly competitive
race side by side with the cars.
engage in lap after lap. Over ca.
races. Also enhanced by the
70 kilometres – until the fastest
mixed starting field that includes
Equal opportunity makes the difference.
The hard contest for the best
the teams compete with identical
starting position starts during the
vehicles. Since the 2013 season, it
the teams. That aligns with the
practice session on Friday and
has been the 911 GT3 Cup based
Porsche Mobil 1 Supercup’s
the qualifying run on Saturday.
on the 911’s seventh generation.
guiding principle of ensuring fair
The individual class is the sole
The high-power race car combines
competition – the pinnacle of
deciding factor – just as in the race:
performance with a consistent
good sportsmanship.
in order to ensure equality of
lightweight build. The settings
chances amongst the drivers, all
options for the vehicle, fuel
and tyres are the same for all
11
Our particular ambition?
To spur the drivers on to be even better.
The win is not always everything.
The drivers, teams and fans ask the
highly motivated – from starting
of fastest laps on the track? Who
same question before each race:
signal to chequered flag, through-
will be the most successful rookie
who will prevail? In the brutal head
out the entire season. Special
of the season? And which driver –
to head duel. Ultimately only one
awards add suspense to the
pro or non-pro – will secure the
person can stand at the top of the
Porsche Mobil 1 Supercup. Who
victory in the B-classification?
winner’s rostrum. Yet they are all
will complete the highest number
Peak performance always pays off.
The drive to give their all for
his mind’s eye. Professionalism that
the victorious driver and team of
success is palpable through the
links all the teams with Porsche
the A-classification who enjoy this
entire racing weekend. Long before
Motorsport. And also beckons with
bonus alongside the champagne
the start: when the teams optimise
attractive prize money in addition
showers, but also the Rookie- and
the cars’ setup. When the driver
to enthusiastic crowds. Porsche
B-classification victors win cash
goes through each curve, each
awards more than 650,000 euros
rewards.
chicane and straightaway again in
in prize money, but it is not only
15
What prizes are guaranteed to all?
Undivided attention for one thing.
100,000 heartbeats racing with the speeding cars.
The secret behind Porsche Mobil 1
session and the race directly
excitement of the live event. To
Supercup success? The pure
before the Formula 1 event ensures
urge their personal favourites on to
dedication the drivers invest in
enormous viewer interest:
the finish line. And make one of the
every lap, in every overtaking
An average of more than
world’s most challenging one-make
manoeuvre. But above all the fans’
100,000 motorsports fans per
series a high-speed roller-coaster
enthusiasm. Placing the qualifying
race are caught up in the
of emotions.
Always in the public eye.
The Porsche Mobil 1 Supercup is
Last but not least, the logos
platform for effective publicity.
guaranteed to catch the spectators’
of the team, sponsors and
With effective communication in
attention and keep it there. Over
partners are always visible – and
print media, on the internet and
the entire length of the race. At the
benefit from the global media
worldwide TV coverage. For far-
race track just as much as for
interest. The comprehensive
reaching attention – in more than
millions watching their televisions.
marketing concept makes the
100 countries.
Porsche Mobil 1 Supercup a
19
If a racing series continues to
surprise, that is part of the plan.
Totally professional, on and off the track.
The impressive driving and raw
customised ‘Formula One Paddock
technical assistance to spare
speed aren’t the only things that
Club’ offerings or personal tours to
parts service to press and
make the Porsche Mobil 1 Supercup
the paddock. There is a central
hospitality. To help make the
so special. The racing weekend
contact throughout the entire
Porsche Mobil 1 Supercup a
also has many off-track highlights
racing event: Porsche Motorsport.
unique, unforgettable experience
at the ready. For example, with
Specialists provide professional
for all: teams, drivers, partners
Porsche Team Catering, with
support in all areas – from
and sponsors.
Calculable path to the goal.
The course of a race can never be
provide the greatest degree of
20 years of being part of the
predicted, but the basic conditions
transparency and calculable
Formula 1 scene shows how secure
of the commitment to this motor-
cost possible. Add to that the
planning can be – even in the fast-
sports event can. Porsche’s role in
particularly stable value of the cars
paced world of motorsports.
the central organisation and the
obtained directly from Porsche
largely unchanging rules involved
Motorsport. And finally, more than
23
Errors and omissions excepted.
Dr. Ing. h.c. F. Porsche AG supports
(Programme for the
Dr. Ing. h.c. F. Porsche AG
Tel. +49 (0)711 911-84096
Endorsement of Forest
Porsche Mobil 1 Supercup
Fax +49 (0)711 911-82920
Certification).
Porschestraße
supercup@porsche.de
71287 Weissach
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Date: 11/13
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Dr. Ing. h.c. F. Porsche AG.