Garlic Mincer Presentation

RECIPE CALLS FOR…
GARLIC MINCER
HOUSEWARES MARKET
• Housewares industry generates $70 billion in U.S. sales
and $300 billion globally
• According to data provided by International Housewares
Association, the market size in the third quarter of 2014
for cooking/kitchen appliances was about $688,273,000
• Unplanned cutlery purchases increased by more than
40% in the last year
Data Source: International Housewares Association 2014 State of the Industry Report
N U M B E R O F P E O P L E * F R U S T R AT E D B Y
CURRENT HOUSEWARES PRODUCTS
GARLIC MINCER
4-7 Hours Spent in Kitchen
8-10 Hours Spent in Kitchen
10+ Hours Spent in Kitchen
(Weekly Average)
*100 people were surveyed anonymously and asked to rank products by level of frustration
PRESSES
• Offer limited space for garlic
cloves
• Require an ample amount of
force to crush garlic
• Tough to clean
• Garlic cloves are not fully
utilized—often wasted
• Provide low garlic yield
ROLLING
MINCERS
• Blades too dull to
effectively cut
• Mash instead of mince
• Consume time
• Unnatural motion
HINGED
CHOPPERS
• Simply crush garlic
rather than effectively
mince
• Release flavorful juices,
affecting overall flavor
• Tough to clean; must be
cleaned often
“Garlic is divine…Misuse of garlic is a
crime…Garlic that has been tragically
smashed through one of those
abominations, the garlic press, [is]
disgusting. Please treat your garlic
with respect…I don’t know what that
junk is that squeezes out the end of
those things, but it ain’t garlic…Too
lazy to peel fresh? You don’t deserve
to eat garlic.”
– CHEF ANTHONY BOURDAIN,
AUTHOR OF KITCHEN CONFIDENTIAL
KITCHEN
KNIVES
• Consume time
• Require knife skills for fine
cuts
• Can be dangerous as garlic
cloves are small—fingers
are extremely close to
sharp blade
functionality
ease of use
TPR GRIP
• Thermoplastic
rubber handle
• Extremely
ergonomic
• Similar to OXO
grips
KNIFE BLADE
• Current preferred tool for
mincing garlic
• Allows more freedom to
choose size of cuts
• Incorporates familiar rocking
motion
• Can be used as peeling tool
“6 cuts above the rest”
3 6 0 R O TA T I O N A L V I E W
DESIGN FEEDBACK
• 44% of people surveyed said they
would purchase minz after seeing
photo of product
• Number increased to 47% after key
features were described and
explained
• 38% suggested that retail value would
be about $15 without prompting
• 78% later agreed that they would
purchase for $15
M A N U FA C T U R I N G
• Entire unit manufactured using
insert molding
• Handle will be made with double-
shot molding of sorbothane
• Blade frame and handle core will
be made of glass-filled nylon
• Blades will be made of stainless
steel
LINE EXTENSION
• Design frames with alternate
blade configurations
• Expand to various vegetables
and fruits
• Sell cleaning tool along with
mincing unit
• Create rubber blade
protectors
“6 cuts above the rest”