The Red King Crab Building Better Communities
Transcription
The Red King Crab Building Better Communities
The Red King Crab that’s Building Better Communities Norton Sound Seafood Products: A different kind of seafood company that’s working for the fishermen and residents of remote western Alaska. Of all the reasons to choose Norton Sound Red King Crab, there’s one simple factor that rises above all the rest—our crab tastes amazing! A little bit smaller, but a whole lot sweeter, Norton Sound Red King Crab truly stands out from other king crab offerings. But taste and quality are just the start of why customers can feel satisfied with their purchase of Norton Sound Red King Crab. Supporting Norton Sound Seafood Products buoys much more than just a seafood company … Norton Sound Red King Crab ‑ NortonSoundSeafood.com - People as our top Priority A mission that puts Norton Sound is unique among Alaska’s red king crab fisheries. Norton Sound resident fishermen won a hardfought battle in the 1990s to reclaim their fishery from outsiders on bigger vessels—a group who largely kept the locals out of the market. The regulations that came from this victory made Norton Sound a super-exclusive fishery and has led to one of the most sustainable and stable crab populations in Alaska. It has also meant that fishermen living along the Norton Sound coast have been able to earn a better living by harvesting the renewable resources right outside their door. NSSP processor Adrian Daniels shows off one of the day’s catch of Norton Sound Red King Crab. Norton Sound Seafood Products (NSSP) is a different kind of fishing company. As part of the Community Development Quota program, NSSP and its parent company, Norton Sound Economic Development Corporation (NSEDC), are charged with improving the economies and living conditions in the Norton Sound region, largely through fisheries. We are a fishing company in service to our fishermen and region. We strive to find the best market and prices for our residents’ catch while also providing a number of services, such as assistance for gaining access to vessels, permits and gear. NSEDC and NSSP also provide significant employment opportunities as well as scientific research and projects to ensure our fisheries remain healthy. Additionally, NSEDC provides millions of dollars annually for scholarships and training, infrastructure development, small business support, youth programs, grants, and a number of other initiatives. Find out more at www.nsedc.com. Norton Sound Seafood Products NortonSoundSeafood.com • 907.443.2304 • josh@nsedc.com Small Boats that make a Big Difference Harvested from the northernmost crab fishery in the nation, Norton Sound Red King Crab literally stands out on top of the many shellfish offerings on the market. But it’s more than just geography that puts Norton Sound Red King Crab at the top of the list when it comes to sourcing seafood for your customers. A number of factors combine to give Norton Sound Red King Crab its excellent taste, texture and quality. The first is nature. The cold, clean waters just south of the Arctic Circle in Norton Sound produce a red king crab that is somewhat smaller, but distinctively sweeter than crab harvested to the south. Norton Sound Red King Crab also boasts tender meat, lacking the fibrous texture that is often found with oversized crab. Crab fisherman Howard Farley Jr. readies for a trip on The artisanal scale of our fishery plays a big role in the his vessel, the Juliana III. NSSP’s David Walluk loads the small boat, which is typical of the Norton Sound fleet. quality of Norton Sound Red King Crab. The fishery is limited to small boats that are operated by year-round residents. This limits individual harvests to smaller quantities and short trips. Norton Sound Red King Crab don’t spend excessive time in the fish hold; their trip to the seafood plant is measured in hours, not days. Being a small-boat fishery also makes a big difference on the processing side of the Norton Sound Red King Crab fishery. A steady stream of small deliveries to the Norton Sound Seafood Products plant in Nome means we can immediately process deliveries as they arrive. Our modern seafood plant makes sure that quality is maintained from the loading dock straight through to the freezer. The very nature of the Norton Sound Red King Crab fishery means our customers receive a product that truly tops other crab in terms of quality, taste, texture, timing…and even geography! We start with an amazing product and give it the care and attention it deserves. Norton Sound Red King Crab ‑ NortonSoundSeafood.com - A Summer Exclusive and a Winter Fishery like no other You wouldn’t serve last year’s fish to your Nome crabber Adem Boeckmann loads his catch during the Norton customers; why offer them last winter’s crab? Sound winter through-the-ice fishery. Norton Sound Red King Crab is the only Alaska king crab to be harvested in the summer. Our crab is an exclusive offering and the freshest Alaska king crab you will find following the summer and going into the holiday season. Norton Sound Red King Crab also has a limited winter harvest season. In one of the most unique fisheries in the world, our fishermen will harvest king crab by cutting holes in the sea ice that extends from the shore. Norton Sound Red King Crab from the winter fishery is exclusively sold live. By the Numbers — Size and Weight Despite the regulatory minimum size of 4 ¾” measured across the carapace, Norton Sound Seafood Products sets a minimum purchase size of 5” for our fishermen. The average weight of a 5” Norton Sound Red King Crab is 2.97 lbs (1.35 kg). This higher standard helps ensure the sustainability of the crab population while also producing a product that is sized according to consumers’ expectations. The majority of Norton Sound Red King Crab has been processed in sections. Section weight averages at 440 grams. A standard 20-pound box of our Fancy-Grade Norton Sound Red King Crab will contain 18 to 22 sections. We are equipped to pack 20- and 40-pound cases. Product Forms Sections: Our crab is cooked, cooled in steps and brine frozen within hours of being harvested. We have fine-tuned this process to minimize salt intake, eliminate blueing over reasonable storage time and deliver a product that stands out in terms of taste, texture and quality. Whole-cooked: Norton Sound Red King Crab can also be purchased as whole-cooked crab, both fresh and frozen. Norton Sound Seafood Products also offers fresh sections. Due to increased processing time, whole-cooked crab are available in limited quantities. Live: Our winter-harvested crab is sold exclusively live. NSSP also has the capability to supply limited live orders during the Norton Sound summer fishery. Norton Sound Seafood Products NortonSoundSeafood.com • 907.443.2304 • josh@nsedc.com